Volume 20 • No. 18 • September 16-30, 2024
Publication Mailing Account #41721512
Olivia Rodrigo
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Olivia Rodrigo to hold Manila concert on Oct. 5
A new chapter
Dear Readers, It is with great excitement that we announce a major change in the format of the Pilipino Express News Magazine starting with this, our September 16, 2024, issue. After 19 years of being a trusted tabloid, we are evolving into a broadsheet publication. This is a big step forward for us, and we believe it will serve our readers and advertisers better. Since our first issue in 2005, Pilipino Express has been a steadfast part of the Filipino-Canadian community in Manitoba. We’ve shared stories of culture, triumph, challenges, and the experiences that bind us all. Our publication’s growth has been fuelled by the support of our loyal advertisers and readers, especially during the challenging pandemic years. We owe our continued success to you, and for that, we are deeply grateful. Why the change? After nearly two decades as a tabloid-size publication, we’re making the leap to broadsheet. This shift brings with it several exciting benefits. First, the increased paper size will allow us to provide more content, both entertaining and informative. Whether you’re reading about local news, Filipino culture, or national events, the new format, with every page in full colour, will enable us to present it in a more engaging and expansive way. Moreover, the change is accompanied by an increase in print circulation. We’ll be reaching even more readers with every issue, ensuring that more people in our community can stay connected and informed. In addition to our print magazine, which remains our primary platform, we also maintain a strong presence on our website at www.pilipino-express.com and social media channels, including Facebook and Instagram. While digital media have certainly grown in popularity, we believe print and digital platforms complement each other. Despite the rise of social media, many of our readers still enjoy picking up a physical copy of Pilipino Express – there’s something special about holding a paper in your hands. Another exciting development Starting this month, Pilipino Express will be featured as an insert in the Winnipeg Sun, one of Manitoba’s major mainstream newspapers. This partnership is a fantastic opportunity for us to expand our reach beyond the
Our first issue, November 16, 2005, was in a smaller tabloid-size format, which we maintained for nearly two decades. Filipino community, introducing our magazine to a wider audience. About the Pilipino Express Our primary focus has always been on the Filipino-Canadian community in Manitoba, but over the years, we’ve noticed that our readership extends far beyond. Non-Filipinos, members of other ethnic groups, and even mainstream Canadians are picking up copies of our publication. We are proud of the role we play in promoting mutual understanding between Filipino and Canadian cultures. Our bilingual format – 85 per cent English and 15 per cent Tagalog – caters to both Filipino and general audiences. We feature a wide range of topics, from current events and politics to entertainment, business, and social issues. With respected columnists from Winnipeg and the Philippines, we strive to provide a well-rounded and enjoyable reading experience for all. Our editorial and creative team is dedicated to producing highquality content that reflects the
vibrancy of the Filipino-Canadian community. We are deeply involved in both the local Filipino community and the broader Canadian society, and we are committed to keeping you informed, entertained, and connected. Looking forward As the Filipino community in Manitoba continues to grow, with over 94,000 members as of 2021, we are proud to be a part of your journey. Filipinos are known for their resilience, dedication, and commitment to family, and it is these values that inspire us as we move forward. Thank you for your continued support, and we hope you enjoy the new and improved Pilipino Express News Magazine in its broadsheet format. We look forward to sharing many more stories with you. Warm regards from Emmie Joaquin, Editor-in-Chief; Paul Morrow, Associate Editor; Reyar Reyes, Art Director and Sales; and all the columnists of the Pilipino Express News Magazine. Maraming salamat po!
Fil-Canadian families navigate cellphone ban in schools by Lucille Nolasco-Garrido As students venture into a new school year, school divisions across Manitoba are implementing a ban on cell phones in class. To minimize distractions in schools, the provincial government announced back in August that it is banning the use of cell phones in the classroom beginning September 2024. Under the new guidelines, students See CELL p11