Pierre Ang's final project case study took "The Ministry of Tourism & Creative Economy of Indonesia's" current logo and identity as his main topic of current phenomenon happened in Indonesian graphic design ecosystem. Kemenparekraf, we usually called, received many cross opinion about its logo and identity as it felt not quite represent the spirit of "Tourism and Creative Economy", and more often tends to associate with other ministry essence of persona.
Hence, the solution that came up is to figure out what is the main essence of Kemenparekraf, generate those essence into proper and appropriate identity based on the subject of the ministry, and create a comprehensive identity system through this brand identity guideline, in order to consistently resonates creative spirit of Kemenparekraf.
