Range, quality, value, service and sustainability. In our 175th anniversary year, these values continue to drive everything we do at Fruit of the Loom to bring European distributors, resellers and decorators the garments they can count on.
From providing favourite styles for everyone, offering the best surfaces for all kinds of decoration, to great availability across the collection, and our ethical and eco-conscious production practices, we are committed to leading the imprint industry and supporting your business.
In our new catalogue, you’ll find all our current collection: from our timeless, bestselling Valueweight T right through to our brand new ringspun Iconic Premium Sweats – an update of our popular Premium Sweats range that is now 100% made by us at our state-of-the-art production facilities in Morocco, and now available at a fantastic price.
We look forward to continuing to work together in this very special year.
A PROUD HERITAGE OF INNOVATION, PARTNERSHIP AND RESPONSIBILITY
From an original Rhode Island cotton mill to an iconic global brand trusted by decorators, distributors and resellers worldwide, Fruit of the Loom has always stood for consistent quality, responsible manufacturing, and strong partnerships. Our story began in the United States in 1851 and continues today in Europe, where we manufacture at scale in our own industry-leading Moroccan facility.
FRUIT GUARANTEES ITS COTTON QUALITY
In response to inferior cottons in the market, Fruit of the Loom issues a fabric guarantee covering weight, thread count and finish, setting the high standards we continue to employ today.
THE FIRST STITCHES, RHODE ISLAND
Brothers Benjamin and Robert Knight acquire a mill in Warwick, Rhode Island, producing highquality cotton cloth under B.B. & R. Knight.
LATE 1800S TO EARLY 1900S – MARK RECOGNITION GROWS
The Fruit logo becomes a familiar symbol on textiles and garments, recognised by generations.
ONGOING INVESTMENTS AND OPTIMISATIONS IN SUSTAINABILITY
PACKAGING
As part of a huge investment in sustainability, we introduce massive reductions in packaging.
Sweats and T-Shirts become staples for American colleges and athletic teams; the decorated collegiate look spreads internationally. 1950s
TEAMS AND CAMPUSES
1960s-2000s
MUSIC MERCHANDISING ERA
As live music grows, the printed tee becomes the fan’s canvas. Fruit of the Loom garments are part of the world’s biggest tours and festivals.
ELECTRICITY
Exciting developments in our transition to 95% renewable electricity in Morocco.
KAISERSLAUTERN IS THE OFFICIAL HQ IN EUROPE SINCE 2018
FOL International GmbH (Kaiserslautern, DE) supports European customers with local distribution, stock, and administrational service teams.
EUROPEAN PRODUCTION IN MOROCCO
A purpose-built, fully-owned state-of-the-art facility gives end-to-end control, quality assurance and short lead times for the growing European imprint market.
Over 90% of our garments are produced by us in Morocco – ensuring dependable quality, shorter lead times, and greatly reduced transport emissions. 2020-TODAY
WATER RECYCLING
60% water recycling and commitment to remaining a ZeroWaste-to-Landfill business.
MADE CLOSER TO WHERE YOU DECORATE
THE WORLD-FAMOUS “FRUIT OF THE LOOM” NAME
Inspired by apple labels painted on bolts of cloth –an early example of using decoration to drive sales. 1856
STRONGER FOR THE FUTURE
Berkshire Hathaway acquisition brings financial stability and investment for global growth.
IMPRINT PORTFOLIO EXPANDS
Acquisition of Russell Brands (including Russell Athletic and Spalding) strengthens activewear and teamwear capability across the Fruit of the Loom family of companies.
ONE OF AMERICA’S FIRST TRADEMARKS Trademark No. 418 registered shortly after federal trademark law begins –cementing the brand’s place in history.
MADE THE RIGHT WAY THE FRUIT WAY
OEKO-TEX®
All our garments – whether manufactured by us or outsourced – are tested for harmful substances and certified according to Standard 100 by OEKO-TEX® oeko-tex.com
AMFORI
Fruit of the Loom joined Amfori in 2017; it is the leading global business association for open and sustainable trade, whose mission is to enable organisations to enhance human prosperity, use natural resources responsibly and drive open trade globally. amfori.org OF OUR ELECTRICITY IN 2024 95% WAS GENERATED BY WIND
100% OF OUR CARTONS ARE MADE FROM RECYCLED MATERIALS
ICONIC SWEATS – OUR FIRST CLOTHING COLLECTION TO BE MADE WITH CICLO® TECHNOLOGY.
Synthetic textiles can shed microplastics. Products created with CiCLO® technology help ensure microplastic fibres that pollute the environment do not remain forever.
THE IMPRINT PARTNER EUROPE COUNTS ON
CONSISTENT VALUES, CONSISTENT QUALITY
From our very first T design to today’s verticallycontrolled European production of favourite imprint styles, our commitments and values have remained: dependable fabrics, consistent colours and quality garments designed for decoration and delivered responsibly.
MADE IN MOROCCO, EXCLUSIVELY FOR EUROPE
Production right on the doorstep of Europe means shorter lead times, reliable ordering and less distance travelled versus alternatives sourced from across the world. Better for you, better for the planet.
INNOVATION WITH PURPOSE FOR DECORATORS
Our range evolves with the demands of the imprint industry – from ensuring smooth print surfaces, consistent colours, and inclusive sizes for children and adults, to innovation in textile components, styles and design to ensure the best prices for your high-quality garments.
ALWAYS DOING THE RIGHT THING
Industry-leading sustainability practices are essential to Fruit of the Loom. Renewable energy, careful water management and zero-waste operations in Morocco are just some of the ways we commit to eco-conscious production. We also require full compliance to our policies across our global supply chain, 100% of which we publish online for accountability. DISCOVER OUR FACILITY IN MOROCCO.
ICONIC SWEATS COLLECTION
ICONIC PREMIUM SWEATS
Our Premium Sweats collection has always been a big favourite – and now they’re even better! We’ve taken our best-quality ringspun sweats in-house, which means we can offer our new Iconic Premium Sweats at an even more competitive price.
Made from 70% combed ringspun cotton for softness and 30% polyester (contains CiCLO® polyester) for durability, our Iconic Premium Sweats are 300g/m2 and feature a brushed fleece for comfort and a pure cotton face for excellent decoration results.
NEW
ICONIC 250 SWEATS
Meet your new, everyday lightweight essential sweats. Classic, clean cut for a perfect fit and ideal for layering when the weather gets chilly, our new Iconic 250 Sweats are now made from ringspun cotton and feature a brushed inner fleece for maximum comfort. The fabric is made of 80% cotton and 20% polyester and, as with our new Iconic Premium Sweats, the polyester we use contains CiCLO® fibres –style meets sustainability.
Made with CiCLO® biodegradable technology: CiCLO® helps synthetic fibres naturally biodegrade, preventing them from lasting forever in the environment.
100% made by us!
PURE COTTON T-SHIRT
from 100% Organic Cotton Yarn the ideal choice foR environmentally-conscious customers, retail and promOtional campaigns with planet-positive values.
DESIGNED FOR DECORATION
ICONIC
ICONIC
SUPER PREMIUM T-SHIRT
VALUEWEIGHT T-SHIRTS
Kids Valueweight T 61-033-0
Sleeve T
Kids Valueweight Long Sleeve T
Valueweight Short Sleeve Baseball T
Valueweight Long Sleeve Baseball T
Valueweight Athletic Vest 61-098-0
Valueweight Athletic Vest
Valueweight Ringer T 61-168-0
ICONIC PREMIUM SWEATS
Iconic Premium Elasticated Cuff Jog Pants
ICONIC
iconic stylesUNiSeX Fit!
ICONIC 250 SWEATS
Discover your new favourite lightweight sweats! Completely redesigned by our team in Morocco with a brief to offer the imprint industry the best quality garment at the best possible price, our new Iconic 250 Sweats feature a soft 100% ringspun cotton surface for excellent print results and a light, brushed inner fabric for comfort – making these sweats your go-to lighter layer for warmer spring and summer days. Available in 4 unisex styles: set-in, hooded, jog pants and shorts.
Iconic 250 Set-In Sweat
250 Open Hem Jog Pants
Sweat
Iconic 250 Open Hem Jog Pants 64-064-0
SUPERCOTTON™ SWEATS
Supercotton™
Our unisex heavyweight 405g/m2 Supercotton™ Sweats come in both a crew-neck set-in style and a hooded option. Both are robust, durable and stylish. Made with a classic fit, each offers great movement and features a soft brushed fleece for warmth and comfort. Ideal for workwear and increasingly popular in retail and branded merch where the styles perfectly meet the trend for heavy, oversized sweats.
Sweat
FIND OUT MORE ABOUT OUR SUPERCOTTONTM SWEATS.
Supercotton™ Sweat
Supercotton™ Hooded Sweat
CLASSIC SWEATS
Classic Zip Neck Sweat
Classic Hooded Sweat Jacket
CLASSIC SWEATS
CLASSIC SWEATS CLASSIC SWEATS
Classic Set-In Sweat 62-202-0
Classic Elasticated Cuff Jog Pants 64-026-0
Classic Elasticated Cuff Jog Pants
PREMIUM SWEATS
PREMIUM SWEATS
SWEATS
LIGHTWEIGHT SWEATS
Set-In Sweat
Raglan Sweat
Shorts
PREMIUM POLOS
SIZES FOR
From the smallest children’s size to the largest adult, Fruit of the Loom makes garments for everyone. There are two different cuts for men/ unisex styles (classic and fashion fit, see opposite), and our kids' styles suit both girls and boys.
All our measurements are based on actual ‘to fit body’ sizes, and are not the garment measurements. For example, a Fruit of the Loom Polo with a chest-to-fit size of 89-94cm/35-37" will fit someone with those chest measurements. Similarly, jog pants with a to-fit-waist measurement of 86cm/34” is designed for somebody with those body waist measurements.
And the great news? Whichever fits and sizes you choose – both kids and adults – colours match across the collection. So for times when that’s important to you, everyone can wear the exact same shade.
OR FASHION?
YOU CHOOSE YOUR LOOK
Across our T-Shirt collection we use two different fits for our adult men’s/unisex styles. Our Valueweight, Original, Super Premium, Heavy, Iconic 195 Ringspun Premium T and Iconic 150 Long Sleeve T’s are all cut in a Classic Fit: a little roomier in the body and around the shoulders and arms.
For a more fitted look, choose our fashion fit styles –check out our short-sleeve Baseball, Ringer, Iconic 150 and Iconic 150 V-Neck Ts. These are cut slimmer in the body, a little shorter, more fitted in the sleeves and around the shoulders; simply choose the fit that works best for the look you want.
2026 PRODUCT RANGE – POLOS
2026
SWEATS
BRINGING COLOUR TO LIFE!
Fruit of the Loom is famous for vibrant, consistent colour. From popular brights to classic neutrals and eye-catching Marls, we’ve got colour for everyone.
All our Moroccan-made styles are dyed in-house at our world-class dyeing facility where we use eco-friendly dyes. We test vigorously, ensuring consistency order after order, which is why Fruit colour is colour you can count on.
FIND OUT MORE ABOUT COLOUR.
HERE TO SUPPORT YOU AND YOUR BUSINESS
Distributor, reseller or decorator – working with Fruit of the Loom ensures the best support for your business.
Great-value pricing on every range and every garment style
Fast delivery straight from Morocco and Germany
Great availability across the entire collection – huge volumes always in stock
Quality garments in popular styles for everyone
Quality checked for consistency and reliability
Ethical and eco-conscious manufacturing with some of the strictest policies in the industry
Dedicated customer service team with communication in your language
Expert representatives in every region for support and advice
Full marketing support, here for you and your brand
