Petoskey Area Visitors Bureau brand guidelines: logo usage, typography, color palette, and identity standards to represent Petoskey and the six communities that surround it.
Detailed brand development and history, including the origin of the new charm logo, correct and incorrect logo applications, font families and sizes, color codes (print & web), clear space rules, templates for signage, print and digital assets, co-branding and merchandising guidance, social media and accessibility notes, plus implementation tips and examples. Essential reference for tourism marketers, lodging partners, designers and local businesses across Petoskey, Harbor Springs, Bay Harbor, Boyne City, Bay View, and Alanson.
