Redefining marketing
#1 AGENCY HOBART 2026
ratemyagent.com.au awards | agency of the year Hobart
Redefining real estate At Peterswald, we integrate tradition and innovation, while prioritising integrity, transparency and trust to deliver an unrivaled experience. This is what defines us in the industry.
461 Properties sold in the last 12 months
10 Median days on market
14.4K Followers on social media
*Statistics from Facebook, Instagram and internal databases - June 2026
Power in numbers Holding the ratemyagent.com.au award for agency of the year Tasmania - 9 years in a row, we believe our clients’ reviews reflect the strength of our approach and the results our property marketing delivers.
Stronger together At Peterswald, you have all of our agents on your side. At Peterswald, every client benefits from more than the experience of one property representative. Our team works collaboratively, sharing market knowledge, buyer insights and campaign feedback to ensure each property is supported by the collective strength of the agency. Collaboration and teamwork are the cornerstones of our success. We stand together as one team, supporting each other, fostering growth and acknowledging our collective achievements.
The strength of a shared approach Behind this collaborative approach is a refined series of processes designed to provide clarity, consistency and accountability at every stage. From preparing your property and developing the marketing strategy to managing buyer enquiry, inspections, negotiation and settlement, each detail is carefully considered and actively managed. Clear communication and regular reporting ensure you remain informed throughout the journey. Our systems also keep our team accountable, allowing us to respond thoughtfully, adapt the campaign where required and maintain a consistently high standard of service. It is this combination of shared expertise, considered processes and personal attention that defines the Peterswald experience for both sellers and buyers.
Our marketing strategy A considered approach to connecting with the right buyer Every property requires its own considered marketing strategy. We combine local market knowledge with trusted creative partnerships to present your home with clarity and reach the right audience. Through a tailored mix of digital advertising, targeted campaigns and quality print, we connect with prospective buyers locally, nationally and internationally. Thoughtful storytelling and refined visual presentation allow us to highlight what makes your property distinctive, creating a campaign designed to capture attention and encourage genuine interest. Our experienced team carefully manages every detail, providing a seamless and considered experience from preparation through to sale.
Style is substance Thoughtful presentation to make an impression Considered presentation can influence how buyers experience a property. A welcoming and well-resolved interior helps highlight key features stand out and allows prospective buyers to imagine how the home could suit their lifestyle. Interior styling An initial consultation with our interior stylist is included within our essentials, elevate and premium marketing packages. Following the consultation, you will receive a tailored report with practical recommendations to enhance presentation, create a sense of space and highlight the property’s strengths. Where additional assistance is required, your property representative can coordinate further styling support. Property staging For vacant properties, we work with a range of property stylists to provide tailored staging solutions. Furniture, artwork and accessories are carefully selected to complement the property and create a cohesive first impression. A range of staging options is available, allowing the approach to be considered alongside the property, campaign and budget.
A picture is worth a thousand words Photography that makes an impression Photography plays a central role in the way your property is first experienced. With many buyers beginning their search online, considered imagery can capture attention, encourage enquiry and create a lasting first impression. Our professional property photographers combine experience, technical skill and a careful eye for composition to present your home at its best. Each image is thoughtfully created to highlight the property’s character, defining features and sense of place. The photography is used consistently across digital advertising, social media and print, creating a refined and cohesive campaign wherever your property appears. Where appropriate, aerial and twilight photography can offer an additional perspective, further showcasing the property’s setting, position and distinctive appeal.
A different perspective Property video that brings your home to life Video allows prospective buyers to experience a property beyond still imagery, offering a considered view of its layout, atmosphere and sense of place. Working with experienced property videographers, we create refined one to two-minute films incorporating interior, exterior and aerial footage. Each video is thoughtfully produced to highlight the property’s defining features, flow and surrounding environment. Where appropriate, aerial footage provides a broader perspective, showcasing the property’s position and its connection to the surrounding suburb and landscape. Short preview videos can also be created for Stories and Reels ahead of the campaign launch. Shared across Peterswald and agent social channels, these previews help build early interest and extend the property’s reach.
Step inside Immersive 3D models for your home’s listing Our investment in the Matterport 3D camera from the United States allows us to offer a point of difference to our clients, by creating high quality, immersive 3D models of your home. Our 3D operator will attend your property and photograph it using the Matterport camera to capture each room and create an interactive floor plan that allows prospective purchasers to take a virtual walk through your home, encouraging greater buyer engagement and a unique, interactive experience.
Detail focused We produce an accurate 3D floor plan of your property Floor plans are used in all facets of marketing your property and each plan includes north orientation, dimensions of each room, total house size, outbuildings and courtyards. 3D floor plan example
Considered digital reach Positioning your property in front of the right audience Your property is presented across Australia’s leading real estate platforms: • • • •
peterswald.com.au realestate.com.au domain.com.au realestateview.com.au
Each platform provides prospective buyers with a clear and comprehensive view of the property, including professional photography, video, interactive floor plans, key features and scheduled open home times. Every Peterswald listing on realestate.com.au is upgraded to Premier+, providing a larger advertisement and increased visibility within suburb search results. Premier+ listings return to the top of relevant search results every 15 days and can receive up to 20 times more views than standard listings. Our top three marketing packages also include an Audience Maximiser campaign. Using buyer search behaviour, the campaign promotes your property to people who have viewed similar homes within the previous 60 days, reaching them across selected social media, news and search platforms beyond realestate.com.au. Peterswald listings supported by Audience Maximiser have received more than 500% greater visibility than standard listings, helping connect each property with a broader and more relevant audience.
First impressions Premium property signage A signboard provides an important first introduction to your property, capturing the attention of buyers already active within the local area. Each Peterswald signboard is curated to reflect the character and presentation of the property while creating a clear and refined street presence. Our buyer data shows that 73% of purchasers are local to the area in which they buy. This includes 63% from the same suburb and 10% from a neighbouring suburb. With many potential buyers already nearby, well-positioned signage remains a valuable part of a considered marketing campaign.
Welcoming buyers through the door A considered inspection strategy Inspections give prospective buyers the opportunity to experience the property firsthand, understand its layout and imagine how it may suit their lifestyle. Open homes can build interest by bringing multiple prospective buyers through the property within a defined period. This shared activity may create a sense of momentum and encourage timely engagement with the campaign. For some properties, private inspections may offer a more appropriate approach. They allow appointments to be arranged with qualified buyers and provide additional time for each person to explore the property. Your property representative will recommend an inspection strategy suited to your home, target audience and campaign objectives.
Engage the audience Extending your property’s reach through social media Social media plays an important role in introducing your property to both established audiences and prospective buyers. Peterswald’s social channels reach more than 14,400 followers, complemented by the engaged networks developed by our individual agents. Our integrated approach brings together traditional property advertising and social media activity to build awareness throughout the campaign. This may include coming soon posts, preview videos, property films and dedicated features across Facebook, Instagram and YouTube. Where Audience Maximiser forms part of the campaign, your property is promoted across selected websites and social media platforms, helping to reach active buyers beyond the traditional property portals. A dedicated paid social media campaign may also be recommended to further extend the property’s reach, generate engagement and connect with additional prospective buyers.
A considered print presence Reaching buyers beyond digital channels Print continues to play a valuable role within a well-rounded property marketing campaign, reaching audiences who may not be actively searching online. Advertising in the Mercury Real Estate Guide gives your property a strong local presence and complements its digital exposure. While online platforms connect with active, informed buyers, print can introduce the property to passive or aspirational buyers who may be drawn to an unexpected opportunity.
The right kind of attention Editorial opportunities in respected publications Through our established media relationships, selected properties may be submitted for editorial consideration across local and national publications, including the Mercury Real Estate Guide, The Australian and the Australian Financial Review. Editorial coverage can extend a property’s reach and introduce it to a broader audience of property buyers, investors and decision-makers. Where appropriate, we identify opportunities that align with the property’s story, market and campaign strategy.
Thoughtfully presented Professionally designed property brochures Our property brochures are available in a range of formats, selected to suit the style and requirements of each property. Combining professional photography, floor plans and considered copy, each brochure gives prospective buyers a clear and engaging overview of your home. Every element, from imagery and layout to paper stock and print finish, is carefully considered. This attention to detail creates a refined representation of your property and a consistent experience across the campaign.
Curated collections Connecting your property with our established database At the beginning of the campaign, your property is introduced to thousands of registered buyers and relevant contacts within our established database. Our digital property collections bring together current Peterswald listings, making it easy for prospective buyers to discover and explore available properties across Greater Hobart and Southern Tasmania.
Add-ons
Twilight photography
$300
REA Luxe Upgrade
$745
Extend any package with these on top.
Twilight videography
$350
Domain Platinum 90 Upgrade
$910
Social media campaign
$400
Half page ad
$395
$150/hr
Full page ad
$790
Styling consults
Marketing packages Foundation
Essentials
Elevate
Premium
$2,900
$3,600
$4,400
$8,300
Professional photography, incl. drone
✓
✓
✓
✓
Videography
-
✓
✓
✓
3D Matterport tour
-
✓
✓
✓
Professional styling consultation
-
1 hour
1.5 hours
2 hours
Twilight photography
-
-
-
✓
Twilight videography
-
-
-
✓
REA Premier+
✓
✓
✓
✓
Realestateview listing
✓
✓
✓
✓
Listed on the Peterswald website
✓
✓
✓
✓
Digital database and newsletter
✓
✓
✓
✓
REA Audience Maximiser
-
✓
✓
✓
Social media campaign
-
-
-
✓
REA Luxe Upgrade
-
-
-
✓
Domain Platinum 90 Upgrade
-
-
-
✓
Brochure production
✓
✓
✓
✓
Architectural floor plan
✓
✓
✓
✓
Open home street signs*
✓
✓
✓
✓
Targeted just listed letters
✓
✓
✓
✓
Graphic design expertise
✓
✓
✓
✓
Title search
✓
✓
✓
✓
Signboard
Corflute S
Premium M
Premium M
Premium L
without images
with images
with images
with images
-
-
1 full page
2 full pages
Inclusions PHOTOGRAPHY, VIDEO AND PRESENTATION
DIGTAL EXPOSURE AND REACH
PRINT, SIGNAGE AND GUIDES
Real Estate Guide *Based on availability
The action plan Your selling journey The timeline and process in selling your property is flexible and able to be customised to suit your needs and goals. We will provide continual feedback from all buyer enquiry.
01
02
03
Initiate •
Agree on goal price and timeframes and sign the Sole Agency agreement
•
“Just listed” advice to all Peterswald agents
Prepare •
Gather full listing information (rates, TasWater costs, keys, list of chattels)
•
Prepare property for marketing day
Generate •
Marketing shoot: photos, videos, 3D tour, floor plan measure up
•
Editing and processing, 24–72 hour turnaround
•
Prepare and launch a social media sneak peek campaign to generate curiosity and interest
04
Launch •
Officially launch campaign online, sending out the property via our weekly email to our database of potential buyers.
•
The signboard is installed, ahead of the property being featured in the Mercury Real Estate Guide on Thursday
•
The first open home will run, with the opportunity for private appointments for interested buyers
05
Assess •
All offer negotiations will be conducted in writing, and we will present all offers for your consideration. We will seek your instructions and provide feedback and advice during the negotiation process to allow you to make informed decisions to achieve the best possible price in the market
•
Alternatively, evaluate the effectiveness of the campaign thus far. Make any adjustments to the strategy, whilst continuing to nurture leads
Our commitment We prioritise your best interests, embodying unwavering integrity, empathy and guidance to ensure you receive the highest level of both property marketing and service. Our focus is delivering the best results for you.
03 6224 7090 | 93 Salamanca Place, Battery Point TAS 7004 | peterswald.com.au