Brand Pillars A Place to Find Your Place: No matter where students are coming from, PennWest University is where they can find their people, their pathway and their place in the world.
More Than a Great Option – A Great Value: We deliver a breadth and depth of academic programs plus wraparound support personalized to each student – all at an incredible value.
A Supporting and Uplifting Community: We are committed to meeting each student where they are and providing the right kinds of support they need to feel confident in their abilities to succeed.
Strong History, Bright Future: We combine the strength and stability of an established institution with a fresh and forward-looking approach to education that will improve lives for generations to come.
Prepared for Today and for What’s Next: We enable students to rethink the possibilities for their lives through programs that are purpose-built for success now and in the future.
Brand Personality Traits Down-to-Earth, Grounded: We have big goals, we are measured in our decision-making, keeping the best interests of our students, campuses and communities at heart.
Determined, Purposeful: We’ve seen a lot, weathered a lot, and remain more steadfast than ever because we know that a lot of people depend on us – and we will not let them down.
Daring, Undaunted: We tackle challenges thoughtfully, learning from our experiences and using them to become better, wiser and more energized for the work still left to do.
Passionate: We have big aspirations for what’s to come. Because we are so committed to the people we serve, we will gladly put in the hard work to ensure a better future for all.
Pennsylvania Western University
Brand Positioning