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AT THE HEART OF THE BEAUTY & HAIR INDUSTRY

AUTUMN

STATEMENT DEFINE YOUR BUSINESS OBJECTIVES

SEPTEMBER/OCTOBER 2026 | professionalbeauty.ie

CONTENTS

Contents 37

Salon software Why now is the time to embrace AI

Industry news All the latest developments

Liz McKeon Managing your business’s finances

Interview Brown Sugar’s James Coleman on creating a hair show

Hair colour The grey blending trend

Fashion Head-turning collections

Interiors Be inspired by some recent work

Products Latest launches

Ask the experts Your questions answered

Skincare Biomicroneedling explained

In the salon chair Paul Davey is in the hot seat

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EDITOR'S LETTER

Editor’s letter

AT THE HEART OF THE BEAUTY & HAIR INDUSTRY

elcome to our September/October issue. As summer comes to a close, there’s a big seasonal shift at this time of year, and we’ve got lots of content to help you stay up to date with the industry trends that are dominating the landscape this autumn. With an increasing number of clients opting to embrace their grey hair, we chat to some experts about the benefits of offering a grey-blending service in your salon. And as AI becomes more prevalent, we find out why it’s relevant for the hair and beauty sector, and how businesses can use it to their advantage. Our skincare feature takes a look at biomicroneedling; often described as nature’s version of microneedling, this regenerative treatment stimulates the skin’s repair process, without breaking the barrier, and is suitable for clients seeking results-driven, noninvasive options. And our interiors feature brings you the inspiration behind some recent openings and revamps. This issue also includes an interview with Brown Sugar’s James Coleman, who tells us about the salon group’s recent hair show in Dublin, while Liz McKeon breaks down the steps you should take to stay on top of your salon’s finances. We’re thrilled to announce that the Beauty, Hair & Spa Awards 2027 are open for entries. Now in their fifth year, these awards are completely unique in Ireland because they are independently judged by a panel of experts. With 13 categories in total, now is the perfect time to put yourself forward in your chosen one. For more information and to enter, visit professionalbeauty.ie/awards. The Beauty, Hair & Spa Awards 2027 will take place on 11 April, as part of the Professional Beauty & Hair show weekend in Dublin. You can register your interest for the show at professionalbeauty.ie/show to receive all the news and updates about our 2027 event, which looks set to be our biggest and best yet. Wishing you all a busy season ahead!

AUTUMN

STATEMENT DEFINE YOUR BUSINESS OBJECTIVES

SEPTEMBER/OCTOBER 2026 | professionalbeauty.ie

CREATIVE DIRECTION: TYLER JOHNSTON, GLOBAL AMBASSADOR FOR SCHWARZKOPF PROFESSIONAL HAIR: REBECCA STANTON AND HANNAH MCGRATH MAKE-UP: MADDIE AUSTIN STYLING: CLARE FRITH PHOTOGRAPHY: CHRIS BULEZUIK

Editor Karina Corbett Tel: +353 (0) 87 279 0445 Email: karina.c@thepbgroup.com Sales Manager Linda Horan Tel: +353 (0) 86 356 7167 Email: linda.h@thepbgroup.com Sales Manager Matt Crane Tel: +44 (0) 203 841 7367 Email: matt.c@thepbgroup.com Marketing Executive Savannah Ferreira Tel: +44(0) 203 326 5216 Email: savannah.f@thepbgroup.com Marketing Director Chloe Monina Tel: +44 (0)207 349 4799 Email: chloe.m@thepbgroup.com Head of Editorial Eve Oxberry Tel: +44 (0) 203 841 7378 Email: eve.o@@thepbgroup.com Managing Director Mark Moloney Tel: +44 (0) 207 349 4790 Email: mark.m@thepbgroup.com

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NEWS

News Beauty, Hair & Spa Awards 2027 are now open for entries The Beauty, Hair & Spa Awards 2027 are open for entries, with the final taking place on Sunday, 11 April, as part of the Professional Beauty & Hair 2027 show weekend. The Beauty, Hair & Spa Awards honour and celebrate the best in the industry. They are unique in Ireland because they are judged by a panel of experts, who are all successful in their own careers and businesses. The categories are: • Aesthetic Clinic of the Year, sponsored by Creagh Aesthetic Distribution • Aesthetic Practitioner of the Year • Beauty Salon of the Year, sponsored by Bioline Jatò • Colour Technician of the Year

• Educator of the Year • Hair Salon of the Year • Hair Salon Team of the Year • Irish Hairdresser of the Year, sponsored by Capital Hair & Beauty/Schwarzkopf Professional • Make-up Artist of the Year, sponsored by EVAGARDEN • Nail Salon of the Year • Salon/Spa/Clinic Team of the Year • Salon Business Director of the Year • Spa of the Year • Therapist of the Year Entries are open until Monday, 19 October. For more information about the categories, and to enter, visit professionalbeauty.ie/awards.

Ziba Wellness House relocates to threefloor premises in Dublin’s Temple Bar

Irish Spa & Beauty Association announces new leadership appointments

Ziba Wellness House has relocated to Essex Street East in Temple Bar in Dublin, after three years at its previous Dublin 2 location. The new three-floor premises marks the brand’s move from a traditional spa to an integrated wellness destination, as it brings relaxation, body care, nutrition and restorative experiences together in a single space. The location features 10 treatment rooms, including individual spaces, couples’ suites and a private Ritual Room, which is designed for celebrations and groups of up to four. With every visit beginning with an initial assessment, new additions include a Japanese-inspired head spa, couples’ massage and relaxation rituals, nutrition consultations delivered by a dietitian, and facial and body treatments selected according to each client’s needs. Ziba Wellness House has partnered exclusively with Italian professional skincare house Bioline Jatò, which is distributed in Ireland by Aspiring Wellness Ireland. The partnership allows professional protocols and carefully selected products to be integrated within a personalised experience. “Ziba Wellness House came from the desire to create a place people would visit not only to receive a treatment, but to pause, reconnect and feel genuinely cared for,” said director Viridiana Ortiz.

The Irish Spa & Beauty Association (ISA) has announced that Gosia Newell has been appointed general manager, with Dara Mullooly supporting as assistant general manager. According to the ISA, GOSIA NEWELL Newell and Mullooly bring decades of operational, commercial and leadership experience from some of Ireland’s leading spa destinations, and their appointments mark an exciting new chapter for the organisation as it continues to expand its member offering, strengthen industry collaboration and champion professional standards across the sector. “The ISA was created to bring our industry together, encourage collaboration and support the people who make our profession so special,” said Anita Murray, who co-founded the ISA with Peigín Crowley. “Gosia and Dara bring a wealth of experience, professionalism and a genuine passion for our industry, and they will be fantastic ambassadors.” Meanwhile, the ISA also announced that its Autumn Gathering will take place at Dunboyne Castle, Co Meath on Tuesday, 6 October, with internationally recognised hospitality leader David Arraya as keynote speaker.

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IN BRIEF  A new consultancy business has been launched with the aim of supporting the ever-evolving needs of professional beauty education in Ireland. Founded by industry educator Deborah Ryan, Carella Beauty Consultancy is working with colleges, academies and independent educators who want to deliver training to a professional standard. Ryan previously worked as a beauty therapist, and went on to open Carella Beauty Training in Dunboyne, Co Meath in 2016. Following 10 years of teaching, she has now decided to move into a consultancy role. “After more than 25 years in the beauty industry and over two decades in education, I have seen first-hand how good training can change someone’s life,” she explained. “My goal is simple: to support beauty educators, strengthen training standards and help ensure that students receive the quality of education they deserve.”  The FILO Clinic has opened FILO First Skin + Glow Studios, which is a new concept that aims to make professional skincare part of everyday life for clients. The FILO Clinic was founded in July 2022 by Ryan and Christina Lumor, a married couple from the Philippines, who are registered general nurses. With a nurse-led advanced skin and laser offering, it has branches in Ballincollig in Cork and Charlestown in Dublin, with the new FILO First Skin + Glow Studios also located in Ballincollig. According to Ryan Lumor, FILO First has been created as a standalone brand with a different purpose, as it is centred on regular skin maintenance.  Harpar Grace International (HGI) is to continue as the RevitaLash Cosmetics distributor in the Republic of Ireland, however, the company is bringing its UK operations in-house. “As we embark on this exciting new chapter for RevitaLash Cosmetics in the UK, we want to express our sincere gratitude to HGI for the outstanding work they’ve done,” said Lori Jacobus, president and global CMO of RevitaLash Cosmetics. “We are delighted that HGI will continue to represent us in Ireland, and we look forward to maintaining a strong and collaborative relationship.”

NEWS

Reduced VAT rate of 9% for hairdressers comes into effect The new VAT rate of 9% for hairdressers has come into effect, with the reduction being part of a number of measures announced by the Government in Budget 2026. The new rate also applies to cafés, restaurants and catering services, and follows a campaign by a number of industry bodies, including the Irish Hairdressers Federation (IHF). “This is a measure the IHF has been campaigning for over the past three years, and a welcome, much-needed step that recognises the challenges facing our industry,” the organisation said. “We hope it marks the beginning of continued Government support for the hairdressing sector. “It is important to acknowledge that the return of the 9% VAT rate is not a financial windfall for salons. After years of rising costs, including wages, energy, insurance and business overheads, many salons have been operating on extremely tight margins, with some trading at a loss. “For many salons, this reduction is not

about increasing profitability, it is about improving viability and helping businesses to remain sustainable, allowing them to continue serving their communities, investing in apprentices and protecting jobs. “We would like to thank everyone who supported this campaign and helped highlight the challenges facing our

industry. Together, we have taken an important step in the right direction.” The 9% VAT rate was originally put in place in 2020 due to the Covid-19 pandemic, but it then increased to 13.5% in September 2023. It remained at that rate in Budget 2025, despite extensive campaigning to have it reduced.

New data shows Irish clients favouring longer-term aesthetic maintenance

Natura Bissé names Exclusive Beauty as its UK and Ireland spa distribution partner

Consumers in Ireland are subscribing to aesthetic treatments in a similar manner to the way they subscribe to Spotify, Netflix and gym membership, according to data from Thérapie Clinic. The medical aesthetic clinic group launched its subscription model in June 2025, and said that since then, almost one in three eligible Irish clients have opted into it, signalling a shift towards longer-term aesthetic maintenance over occasional ‘tweakments ’. It noted that anti-wrinkle injection subscribers are now twice as likely to stay consistent with their doctor-recommended treatments, with 94% remaining on their treatment schedule, compared to 46% of non-subscribers. Subscription uptake has been strongest among consumers aged between 30 and 55, although many subscribers aged 60-plus also remain actively engaged with regular treatments. Demand has been strongest across Thérapie Clinic’s Dublin locations, while Galway leads the regional uptake outside the capital. “We’ve seen a huge shift in how people approach injectables and aesthetic treatments over the last few years,” said Dr Tom Cryan, medical aesthetics doctor at Thérapie Clinic. “Clients are asking more questions, researching treatments in greater detail and taking a far more considered approach before booking. “People aren’t really coming into clinics looking for dramatic transformations anymore. Most clients want treatments that help them look fresher, healthier and more confident in a subtle and natural-looking way.”

Natura Bissé has announced UK company Exclusive Beauty as its new UK and Ireland spa distribution partner. According to Natura Bissé, the partnership represents a natural evolution of the Barcelona-based skincare brand. It said that by joining forces with Exclusive Beauty, the brand ensures that every hotel and spa partner in the UK and Ireland benefits from even greater dedicated local expertise and hands-on support. “This partnership marks an exciting new chapter for Natura Bissé in the UK and Ireland,” said Verónica Fisas Vergés, CEO of Natura Bissé. “Together with Exclusive Beauty, we are committed to delivering a best-in-class experience for our hotels and day spa partners, supported by exceptional education, service and expertise.” Managing director of Exclusive Beauty Debbie Codron Merdjan added: “For spas and their clients, this partnership means greater support, deeper expertise and increased investment in the relationships that matter most. We are excited to work closely with Natura Bissé to help elevate the brand’s presence and success throughoutthe UK and Ireland.” Natura Bissé’s online business, including selected digital partners and the brand’s own e-commerce platform, will continue to be managed directly by the Natura Bissé corporate team in Barcelona.

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BUSINESS ADVICE

B U S I N E S S

A D V I C E

MONEY RULES Learning to stay on top of all your salon earnings and expenses will ensure you always know where your finances stand, writes salon business expert Liz McKeon Strong financial management is the key to business success, helping you maintain stability, make good decisions and grow your salon with confidence. In order to achieve this, there are a number of steps you can follow. 1. Write a business plan This is a roadmap that lists the objectives and goals of the business. It helps you to define your ideas, develop your strategy and outline what you need to do over the next six months, 12 months and years ahead. When creating a business plan, you create the opportunity to consider the requirements and potential of your salon. It can help you to conduct the necessary research; evaluate the competition and find your ideal clients; set realistic objectives for the team; set goals for yourself; predict problems; and provide guidance when you are faced with making difficult decisions. 2. Pay yourself a salary Prioritising your own financial wellbeing is just as important as managing your salon’s finances. Neglecting your personal finances can lead to stress, burnout and long-term setbacks. Many salon owners use their personal money to cover business expenses, don’t prioritise paying themselves and prefer to invest the money back into the business. This is not sustainable, so start as you mean to go on. 3. Separate your personal and business finances Open a separate business account to keep all income and expenses relating to your salon business in one place. Then pay yourself a set amount and try to avoid dipping into business funds for personal spending. Keep clear professionalbeauty.ie

records and track everything. That way, you stay tax compliant, while knowing exactly how cashflow looks on a month-to-month basis. It is also wise to apply for a business credit card, as this makes it easier to track business expenses. Using your personal credit card for business expenses will cause confusion. Likewise, avoid using business funds to pay for personal expenses. Having a financial advisor to help you is another good idea, as this will ensure you are following the rules and can help you uncover new ways to manage your salon’s finances. 4. Monitor your financial position It is your responsibility to have financial knowledge about your business. Take a realistic approach to budgeting. Don’t plan for the best possible scenario, plan for the worst. If everything turns out better than expected, you will just end up with more money in the bank. Have realistic expectations in terms of income and expenses. Avoid underestimating costs, overestimating how much money will come in and failing to recognise that money might be slower coming in than expected. Remember, in business, happiness is positive cashflow. 5. Pay your tax bill on time Paying your taxes on time can help to improve your business credit score, and also ensures you avoid hefty penalty fees and interest charges. Accurate record keeping is key to ensuring your tax return is correct, while knowing how much to set aside for tax means you are never caught off guard when your tax bill is due. Accounting software can help to automate and organise your financial records, saving you time and effort.

6. Build an emergency fund This can protect your business against unexpected expenses, emergencies or slow trading periods. Aim to build around three months’ worth of essential business expenses as a financial safety buffer. Work out your savings target by calculating primary costs such as rent, wages, stock and regular bills. Start small and save regularly, so you steadily build your nest egg, without putting pressure on cashflow. 7. Control overheads Take time to regularly review your various bills to see whether there are ways you could cut back or negotiate better deals, ensuring your salon is operating efficiently across the board. 8. Monitor stock levels Stock control, otherwise known as inventory control, is used to show how much stock you have at any one time, and how you keep track of it. Effective stock control is necessary if the salon is to offer a full range of products and services. It applies to every item you use to deliver a treatment, and every homecare product you retail. It covers stock at every stage, from purchase and delivery, to using and reordering. Effective stock control is critical in small business. If stock becomes unbalanced, the salon owner is facing either losing clients or losing sales. Good accounts are the basis of good business. If you don’t have an accurate grasp of your financial situation, your business plans will be based on little more than guesswork. As the salon owner, you will be called on to make financial decisions on a daily basis. To make quality ones, you must deal in facts that you own, know and understand. PBHJ

Liz McKeon is a salon business coach/trainer/ mentor and seasoned entrepreneur, with a passion for empowering individuals and organisations to thrive. For more information, visit lizmckeon.com.

HAIR COLOUR

Grey

MATTERS With an increasing number of clients opting to embrace their grey hair in the past few years, offering a grey-blending service can be an innovative way to boost your salon’s revenue

Grey blending is the colour service on everyone’s lips right now as more and more clients start to welcome their greys, rather than shy away from them. But what exactly is grey blending, and how can you use it to grow your business? “Grey blending isn’t a single technique or a one-off appointment – it’s a personalised journey,” explains Amy O’Sullivan, Schwarzkopf Professional educator and owner of Hair by AOS in Drogheda, Co Louth. “Depending on how much grey the client has, how much artificial colour is already present in the hair and the desired end result, that journey could take anywhere from 12 weeks to 12 months, or even longer.” “Grey blending is a philosophy shift, where instead of treating silver roots as a flaw to be blanketed under opaque permanent colour, we treat them as a natural, built-in dimension,” says Marina Hayes, Farmavita global ambassador and international educator, who is based in Waterford. “By artfully weaving highlights, lowlights and sheer glosses through the hair, we mimic its natural pattern and erase that harsh, solid line of regrowth. professionalbeauty.ie

“It’s absolutely an ongoing journey, particularly in the early stages. If a client is transitioning out of years of dark permanent dye, it takes several structured sessions to safely lift out that old pigment. But once the transition is complete, it becomes a beautiful, low-maintenance style, moving from a strict four-week root appointment to a relaxed 12-to-16-week salon cycle.”

Top techniques When it comes to techniques, personalisation is everything, because no two clients go grey in the same way, according to Hayes. “My go-to is herringbone highlighting, which involves placing foils in an alternating diagonal pattern to match the natural, uneven drift of silver strands. This eliminates the horizontal ‘shelf’ of regrowth entirely. For clients with darker mid-lengths, I use grey-layage, which is an open-air balayage technique to softly paint lighter pieces that connect the ends back to the root. And then root smudging and melting blur the boundary between the natural base and the newly illuminated pieces.”

‘A thorough consultation lays the foundation for a successful grey-blending journey, and ensures that both the stylist and client are working towards the same goal’

HAIR COLOUR

“Technical options for grey blending can include micro-weaving, babylights, foilyage, French blending, tip-outs or tonal glossing,” says Kelly Shone-Adams, OSMO technical advisor and educator, and owner of Technocracy Hair in Wales. “As a colourist, you should take into consideration the hair’s different tones and natural growth pattern, and mimic placement as best as possible. Include a mixture of natural grey tones and softer tones to create a soft and seamless result.” “There isn’t a one-size-fits-all approach to grey blending, and the techniques I choose depend on the client’s existing colour, the percentage of natural grey, the condition of their hair, their maintenance preferences and, ultimately, their end goal,” explains O’Sullivan. “These could include strategic highlight or lowlight placement, soft glossing, complete colour correction or gradually reducing the depth of a permanent colour over a series of appointments.” “Every head of hair is different as everyone’s grey hair pattern is different,” says Natalia Staroscinska, L’Oréal Professionnel French Blending specialist at OB-1 Hair in Maynooth, Co Kildare. “This means we use a variety of colouring techniques to achieve a desired look. Grey blending incorporates blonding and balayage techniques, and finetuning them to a client’s individual needs.” professionalbeauty.ie

‘As a colourist, you should take into consideration the hair’s different tones and natural growth pattern, and mimic placement as best as possible’

“I like to use a combination of microslicing, babylights and weaves to mimic natural grey patterns as best as possible,” says Emma McDonnell, grey-blending specialist at Bridget Haren Hair & Beauty in Ennis, Co Clare. “I apply different techniques, depending on the client's hair integrity, texture, history, grey pattern and the desired result.” Of course, the consultation must come first. “Grey blending is a bespoke service, with 90% of it being the consultation,” stresses Hayes. “You need to analyse the percentage of grey that the client has, look for natural white structural streaks, and factor in lifestyle and budget. Managing expectations is key to a successful transition. I always realistically map out how many sessions it will take to

move from tinted hair to a fully blended silver canvas, so clients feel confident and informed at every stage.” “A thorough consultation lays the foundation for a successful greyblending journey, and ensures that both the stylist and client are working towards the same goal,” agrees O’Sullivan. “I begin by asking the client what their vision of going grey actually looks like. “It’s equally important to examine their starting point. You need to assess how much artificial colour you are working with, and find out if the client is open to having a haircut to speed up the transition if they have years of colour build-up. Ask them if they are prepared to commit to the recommended appointment schedule and homecare routine if the process involves colour correction over several months.”

Business opportunity Salons can boost their business by offering grey blending to their clients. “I understand why some stylists worry about losing a colour client, but I actually think the opposite is true,” says O’Sullivan. “Our job is to help clients achieve the hair they want, and by offering a personalised grey-blending service, you’re building trust and strengthening that relationship. “Education is key – investing in training and staying up to date with the latest products, techniques and consultation skills gives stylists the confidence to offer

SKINCARE

grey blending successfully. It’s not simply about changing a colour formula, it’s about understanding how to guide a client through what can be a long-term transformation. Reaching a client’s grey goal doesn’t mean the relationship ends.” It’s also something that can be promoted as a premium offering. “Salons should market grey blending as a luxury service,” says Hayes. “It attracts a loyal, affluent clientele, who are willing to invest in the health and aesthetic of their hair, when they know they are getting a genuinely customised, bespoke result.” “Grey blending is a wonderful service to add to your salon menu to boost income and creativity,” notes Staroscinska. “A lot of clients who come in every five weeks are looking for alternative ways of colouring their hair, even if they aren’t saying it. As hairdressers, it’s important to stay relevant and create something bespoke for those clients. The reality is that grey blending is growing in popularity, and by not offering it to clients, we’re letting them walk out our salon doors.”

‘It’s no longer about covering up grey hair – it’s about giving clients the confidence and the choice to embrace it in a way that feels authentic to them’

Aftercare advantage Having a grey-blending service on your menu can also support your other in-salon treatments and retail offering. “Clients who previously invested most of their hair budget in a full colour appointment every six weeks often find they have more flexibility to invest in professional homecare as they transition to grey,” says O’Sullivan. “That’s a real opportunity for salons – not just to increase retail sales, but to improve the overall results of the grey-blending journey. I always tell my clients that the work they do at home has a huge impact on the results we achieve together in the salon. If the hair is healthy, strong and well cared for between appointments, whether we’re lightening existing artificial colour or carrying out colour correction, the process is smoother and the results are always better. “For me, retail isn’t about selling products, it’s about prescribing the right homecare to support the service. When clients understand that their homecare routine is an extension of their salon appointment, they see better results, enjoy healthier hair and get much more from their investment.” “Clients with lightened hair require ongoing maintenance to keep it healthy and the colour looking fresh,” explains McDonnell. “By educating them on the importance of a tailored homecare routine, we improve client satisfaction

and hair results, while also creating valuable retail opportunities. Effective aftercare not only protects the client’s investment, it also encourages repeat purchases and long-term loyalty.” “Even though clients are going for a more natural look when they opt for a grey-blending service, they still need to maintain their colour,” notes Staroscinska. “Grey blending is a very technical service that requires the right homecare and upkeep. The best way to maintain it is through glossing and other treatments, and with salon-prescribed homecare.” Hayes points to the fact that natural grey hair lacks melanin, meaning that environmental factors, heat styling and hard water can lead it to turn yellow quite easily. “That makes homecare non-negotiable,”she adds.

Ongoing trend It’s also a trend worth embracing because it is not going anywhere. “I don’t see this trend slowing down,” says O’Sullivan. “I think grey blending will become even more refined as techniques and products evolve. It’s no

longer about covering up grey hair – it’s about giving clients the confidence and the choice to embrace it in a way that feels authentic to them. Grey blending continues to gain momentum because it reflects a wider shift in how clients view ageing and beauty.” “I think this trend stems from the lockdown experience, when clients started to see their natural hair colour,” says Shone-Adams. “Many realised the maintenance involved in having their hair coloured regularly, and became curious about how it would look without this. Women are now embracing the fact that grey hair is not ageing.” “It’s a trend that is being driven by a desire for authenticity, freedom and luxury,” says Hayes. “Post-pandemic, many clients caught a glimpse of their natural silver and realised it wasn’t something to hide – instead, it was beautiful. Add to that the broader shift toward low-maintenance, lived-in luxury hair, as clients don’t want to be hostages to a three-week root cycle any more. This isn’t a passing fad. It’s a permanent evolution in how we view ageing and hair colour.” PBHJ professionalbeauty.ie

PRODUCT choice

HAIR COLOUR

With grey blending being a premium service, it’s important to use the right products to deliver the best results, according to the experts

You need to use products that respect the fragile, coarser texture of white hair, while delivering high-gloss transparency. I rely heavily on the Farmavita portfolio. For toning, the Farmavita Omniplex Blossom Glow Toners are unmatched – pH-balanced and acidic, they glaze the hair with icy or violet tones, without lifting or exposing warmth in the client’s natural base.” Marina Hayes

L’Oréal Professionel has a great variety of products for grey blending transformations. Using a reliable lightener is key – my favourite is Blond Studio Purple Balm, which lifts and neutralises the hair at the same time. This is very important as for most grey blending clients, we need maximum lift for that beautiful silver canvas. Then I always reach for Dia Color, a demipermanent range that gives those cool pepper shades that are vital in a grey-blend look. After that I use L’Oréal Professionnel Dia Light Hyaluronic Acidic Gloss Color to close the cuticle and give a polished look.” Natalia Staroscinska

Alfaparf Milano Professional BLONDERA Pro System is fantastic because it contains betabond technology to safeguard and preserve hair fibre bonds, and protect hair integrity during a grey-blending service. Semi-permanent colours such as Color Wear are great too, as are permanent colours such as Evolution of the Color Shine Effect, which are more translucent to allow softer grow-outs and blends.” Emma McDonnell

The relaunched BLONDME range is one of my salon staples, particularly the Premium Lightener 9+, which offers up to nine levels of lift with bond-protection technology, anti-metal agents and anti-yellow ingredients. I love using the Glow Toners to create bespoke tonal results for clients who want to embrace cooler or brighter finishes. For clients whose goal is a more dimensional steel-grey finish or to enhance a natural salt-andpepper pattern, I love the IGORA Royal Silver Whites range.” Amy O’Sullivan

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Adding highlights and lowlights for a greyblending service is easy with OSMO Ikon as there is a choice of three bleaches in the range. My go-to bleach for grey blending is OSMO Ikon Blonde Elevation as it has added bond builder technology, along with colour pigment drops to neutralise unwanted underlying pigment that’s exposed. Lowlights can be created from the vast array of 105 hybrid colours. The new Glossy Gloss demi-permanent toners are perfect for achieving a high-gloss shine and colour enhancement, which works great for grey blending.” Kelly Shone-Adams

INTERIORS

A CHANGE OF

SPACE From opening a new business to overseeing a revamp, we chat to some salon owners about the process involved in bringing their vision to life

ADVANCED AESTHETICS CLINIC & APOTHECARY Kildavin, Co Carlow

Situated just outside Bunclody, Lorna Melay opened Advanced Aesthetics Clinic & Apothecary earlier this year. The Carlow native, who won Educator of the Year at the Beauty, Hair & Spa Awards 2024, has worked in the beauty industry for over 20 years, and is also an apprentice herbalist. “Education has always been a huge passion of mine, and I have spent the last six years teaching,” she says. “Alongside teaching, treating clients has always been at the heart of what I do. I love helping them to feel more confident in their skin, while educating them on skin health. Advanced Aesthetics Clinic & Apothecary has been a long-held vision of mine – I wanted something that combined skincare with overall wellbeing, which could be a wellness space for the local community.” While the vision had been in Melay’s mind for quite a while, the available space came to her attention unexpectedly. “Believe it or not, it was an office when I viewed it, so I really had to use my imagination, and then bring a whole

new energy to the interior,” she says. “I wanted the space to reflect calmness and connection by using warm lighting, earthy tones and lots of greenery, which all help create an environment where clients can relax. My hope is that they feel a sense of peace from the moment they walk through the door.”

After deciding to take the space, Melay wanted to open as soon as possible. This meant having to find a balance between creating what she had envisioned, while making practical decisions, which, in turn, led her to making some sustainable choices. “I used as much of the original furniture as possible, such as the armchairs and professionalbeauty.ie

INTERIORS

storage units,” she explains. “As we were keen to be up and running, it made sense to work with what we already had, and then build on it over time. My aim was to keep everything minimal, functional and calming, rather than filling the space unnecessarily.” She already had her own bed for the treatment room, which she wanted to feel spacious, uncluttered and welcoming. “With an all-white aesthetic, it looks clean and fresh, while at the same time not appearing too clinical,” she adds. She also made use of the floor-toceiling windows that were already in place. “They are one of my favourite features,” she says. “They are overlooking Mount Leinster, the same mountain that was part of the view from my childhood bedroom, so it’s a deeply personal connection for me. Nature has always inspired me, so I wanted to bring the outdoors in as much as possible. I don’t think I’ll ever be finished adding plants and greenery – they bring so much life and tranquillity to the space, and help blur the boundary between the inside and outside.”

Integration suite Central to Advanced Aesthetics Clinic & Apothecary’s offering is the Integration Suite. Following a treatment, clients can go there to unwind in a calm, restorative setting. “They are invited to spend time here following their treatments, allowing the body and mind to fully absorb, reset and integrate the benefits of their experience,” explains Melay. “With natural light, a grounding atmosphere and light refreshments, including adaptogenic cocktails and personalised herbal teas, it transforms a treatment into a complete wellbeing ritual.” The Integration Suite also hosts meditation, yoga, baby massage and professionalbeauty.ie

soundbath sessions, workshops, and collaborative events with like-minded practitioners. “One of my favourite personal touches here is that my mother, who is incredibly creative, hand-made all of the bolsters that we use for our yoga and soundbath classes,” she says.

truly been a ‘pinch-me moment’. I’ve only been open for a couple of months, so I’m still making it my own. I don’t think spaces like this are ever really finished; they grow and evolve alongside those who use them. My hope is that everyone who walks through the door – whether for a treatment, a class or simply to connect – leaves feeling healthier, calmer and more supported than when they arrived.”

“Having something made with love by family makes the space feel even more special, and reflects the sense of community I hope to build.” Melay believes her finished project is unique because it is much more than a skincare clinic. “Alongside advanced aesthetics, it is home to a range of wellbeing services,” she notes. “It’s a place where skin science meets self-care, and where clients can reconnect with themselves in whatever way they need.” She says that she is incredibly proud of what she has achieved so far with Advanced Aesthetics Clinic & Apothecary. “Creating this space has

INTERIORS

ZEBA

Dublin and Maynooth, Co Kildare Family-owned hairdressing group Zeba opened its first salon on Stephen Street in Dublin in 1993. It relocated in 2001 to South William Street, which is now its flagship salon, and it also has locations in Sandymount and Arnotts, and in Maynooth, Co Kildare. The group recently underwent a refurbishment. “After more than 30 years in business, we felt it was the right time for Zeba to evolve,” says Richard Dromgoole, who owns the business with his brother Paul and Paul’s wife Angie. “As a family-run salon group, we’ve always believed in continually investing in our clients, our team and the overall salon experience. The revamp was inspired by our desire to create a beautiful, contemporary space that reflects the high standards we’re known for, while maintaining the warm, welcoming atmosphere that has always been at the heart of Zeba.” The redesign is very much connected to Zeba’s identity and ethos, notes Dromgoole. “At Zeba, we believe great hair starts with a great experience, so every decision was made with our clients in mind. The new interior reflects our commitment to quality, comfort and exceptional service, creating a space that’s both luxurious and inviting, while staying true to our family values.” Dromgoole says the planning of the project wasn’t rushed because they wanted every detail to be right. “Once it began, it came together smoothly, thanks to the fantastic team we worked with and the careful preparation that went into every stage.” For the refurbishment, Zeba enlisted the services of 21 Spaces, an award-winning, multi-disciplinary interior architectural and design consultancy based in Dublin and

ZEBA, SOUTH WILLIAM STREET

ZEBA, SANDYMOUNT

‘We wanted Zeba to feel modern, elegant and welcoming, and 21 Spaces took that vision and elevated it, working closely with us throughout the entire project’ London. “We wanted Zeba to feel modern, elegant and welcoming, and 21 Spaces took that vision and elevated it, working closely with us throughout the entire project,” he explains. “It was a true collaboration, and together we created a look that perfectly reflects our brand and values.” According to Dromgoole, comfort and functionality were just as important as aesthetics, with furniture being selected to support both the client experience and the team’s day-to-day work. “Every element was carefully considered to create a timeless, high-end finish,” he explains. “Our salon furniture was supplied by Michael Gainfort at Gainfort Salon Supplies, whose expertise helped us choose pieces that combine style, comfort and practicality. The lighting, designed by Intensity Lighting, plays a

huge role in creating a warm, relaxing atmosphere, while providing the perfect environment for colour work and styling. Together with the design by 21 Spaces, every detail works in harmony to deliver an exceptional salon experience.” Dromgoole believes that the balance of luxury and warmth is what makes the new-look Zeba so special. “It feels contemporary and refined, while still reflecting the personal, family-run atmosphere that’s defined us for over 30 years. Every detail has been designed to enhance both the client journey and our team’s working environment, making it a space that we’re incredibly proud to call home. PBHJ

ZEBA, SOUTH WILLIAM STREET

ZEBA, SANDYMOUNT professionalbeauty.ie

INTERIORS

PINKSUGAR

Dunmore Road, Waterford With 25 years’ experience in the hairdressing industry, Waterford native Jodie McGrath has represented Ireland in international competitions, and spent time in Australia working in salons and as a session stylist. “The experience I gained during those years was next to incredible, and I returned home and opened my first salon eight years ago,” she says. Located on Dunmore Road, PINKSUGAR started out with just McGrath and one trainee, and her business has since expanded to include two salons and a staff of 14. It was when she was opening her second salon in Kilbarry last year that McGrath decided to give the original PINKSUGAR a “facelift”. She wanted to enhance the space, while staying true the brand’s ethos. “For me, it’s always been about great hair, great people and creating an experience for everyone that feels welcoming and relaxed,” she explains. “I want my salon to be professional, without being clinical or intimidating, and a place where every client feels like the best version of themselves.” For the revamp, McGrath was very clear about the aesthetic. “I wanted to create a light, open and airy space, where the team didn’t feel like they were working on top of one another. I also wanted to bring the outside in. We have beautiful natural light and greenery outside, so I brought that feeling into the salon with plants, natural wooden floors and warm brown tones in the furniture.” McGrath says both the planning and the project itself were completed within a

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‘I wanted to create a light, open and airy space, where the team didn’t feel like they were working on top of one another’ short timeframe. “This is because once I get something in my head, I have to get it done as soon as possible. I very much had my own vision for what I wanted, so the refurbishment took about two weeks and I closed the salon during that time.” McGrath did the painting herself, transforming one wall from green to a deep shade of purple. The remaining walls are now pink. She sourced some new furniture from Style Parlor, which is located nearby in Waterford. “Garrett Martin is the owner there and he was very accommodating. I explained my vision to him and he recommended some REM basins and chairs, which are really comfortable.” As well as introducing the new basins and chairs, McGrath moved them to a different position in the salon to help expand the space. She also had new flooring installed, while her father and brother put up new mirrors. McGrath says she is very happy with the results of the refurbishment. “I wanted it to feel fresh and natural, but still warm and inviting, and I think I've achieved that. It has a fun environment, which appeals to all ages. I have little girls who come for their haircuts all dressed in pink so they can match the decor, and I have older clients who love coming in for their appointments because the space makes them feel young.” While the revamped Dunmore Road salon is different from the second salon in Kilbarry, McGrath says they have a shared brand identity. “Even though they are not the same, you would know they were sister salons,” she says. “Hairdressing is still my passion and I’m incredibly proud of how far PINKSUGAR has come.” PBHJ

SKINCARE

Biomicroneedling EXPLAINED

As more clients seek results-driven, non-invasive treatments, biomicroneedling is becoming an increasingly popular option in the Irish market Biomicroneedling is often described as nature’s version of microneedling – a regenerative treatment that stimulates the skin’s repair process, without breaking the barrier. “Biomicroneedling, which is also called liquid microneedling, is a relatively new professional skin treatment that uses microscopic siliceous structures – spicules – derived from purified freshwater sponges to stimulate epidermal renewal,” explains Nuala Woulfe, owner of Woulfe Skin Specialists in Sandycove in Dublin, which offers Cellstory liquid microneedling treatments. “These spicules are massaged into the skin, creating millions of microchannels, without traumatising the tissue the way pen-based devices do,” says Kamil Szymanski, founder and director of Phoenix Biomedical in Carlow, which offers SQT biomicroneedling treatments. “The spicules then continue signalling to the skin for up to 72 hours after treatment.” “I tell clients to think of the spicules as nature’s microneedle,” says Corinna Tolan, master facialist and co-owner of professionalbeauty.ie

Monica Tolan The Skin Experts in Dublin and London, which distributes GlycoAla, and offers the brand’s biomicroneedling treatments in its clinics. “The mechanism is different to a traditional needle, but the signal to the skin is the same: repair, regenerate and rebuild.”

Traditional microneedling versus biomicroneedling While the mechanism is different, so too is the client experience. “The obvious difference between biomicroneedling and traditional microneedling is comfort,” notes Tolan. “There is no motor, no sound and no requirement for topical anesthetic. The application takes five to eight minutes. It can feel mildly scratchy, but nothing more than that. There is no bleeding, which also significantly reduces any infection risk.” “It focuses on controlled epidermal renewal, rather than deeper dermal wound healing and collagen induction,” says Woulfe. “Although both treatments aim to improve skin quality through controlled stimulation of the skin’s repair

‘Instead of forcing change through trauma, we’re giving the skin a precise, natural signal, and are letting its own repair biology take over’ 23

SKINCARE

Strong profits

mechanisms, they differ substantially in depth of action, biological response and clinical application.” “Biomicroneedling is also safe for darker skin phototypes, which isn’t always true of conventional microneedling,” adds Szymanski.

Suitability and benefits Biomicroneedling is suitable for most clients and for a range of skin concerns. “We can safely treat all Fitzpatrick skin types, which is what makes this treatment so versatile in a mixed clientele,” says Szymanski. “Each SQT protocol – resurfacing, revitalising, nourishing and hydrating, and anti-ageing – is built around active ingredients suited to a different concern. There are four protocols, four very different skin stories and one delivery system.” “One of the aspects of the treatment that has impressed me most is its versatility,” agrees Woulfe. “We have successfully incorporated it into programmes for photoaged skin, uneven skin texture and dull complexions, and for clients seeking skin rejuvenation, without the downtime associated with more invasive procedures. “And as the published evidence continues to grow, what we are observing in practice is equally important. We are seeing consistent improvements in overall skin quality. Clients frequently report smoother skin texture, increased radiance, improved hydration and a healthier-looking complexion after a course of treatments.” “We have seen excellent responses to biomicroneedling across acne scarring, pigmentation, keratosis pilaris, texture refinement, C-section scars and stretch marks,” adds Tolan. “The range of concerns it addresses is genuinely broad. When it comes to results, it sits very well alongside traditional microneedling. Both have their place, and it is about assessing the client’s skin, lifestyle, tolerance and goals, and choosing accordingly.”

The treatment experience So, what can clients expect from the treatment experience? “We begin with skin analysis and photos,” says Tolan. “We sometimes use LED light therapy beforehand in order to energise the mitochondria. I tell clients it is like taking a pre-workout before the gym. The spicule application itself takes between five and eight minutes, and the skin rests for 10 minutes. We then apply a recovery serum – in our case GlycoAla Revive – directly from the fridge. Every client leaves with GlycoAla Revive to use at home in the days following their treatment, as the professionalbeauty.ie

‘I would not describe biomicroneedling as a simple treatment to perform – a thorough understanding of skin physiology, responses to trauma and contraindications is essential’ microchannels remain active for up to 24 hours. Some puffiness can occur in the first two to three days, and a light peel is common. The spicules remain active in the skin for about 24 hours, with the tingling sensation reducing within 48 hours. We treat in courses of three sessions, two weeks apart.” A Cellstory treatment generally takes approximately 45 minutes and begins with a consultation to assess the client’s medical history, skin condition, treatment goals and any contraindications, according to Woulfe. “Following cleansing and skin preparation, the professional paste containing purified sponge-derived microspears is applied using a prescribed patting technique,” she explains. “Immediately following the treatment, mild erythema is common, and usually resolves within the next couple of hours. Some dryness or superficial desquamation may occur over the following three to seven days as epidermal turnover accelerates. “On the day of treatment, we give the client a Cellstory sheet mask to use that evening to soothe and moisturise, and another one is used on the second day, both in the morning and evening. Optimal results are generally achieved as part of a treatment course, rather than after a single session.”

For salons and clinics, biomicroneedling can be a lucrative and innovative treatment, but training is essential. “It genuinely is innovative, and the numbers back that up – SQT biomicroneedling now accounts for around 90% of the microneedling treatments in my clinic,” says Szymanski. “From a business perspective, it also carries strong profit margins. But this isn’t a treatment to be performed by an untrained therapist. Any fully qualified therapist can deliver it, but proper training matters; understanding technique, managing the client’s sensory experience, and knowing how to match ingredients to the skin condition are what separate a good result from an exceptional one.” “I would not describe biomicroneedling as a simple treatment to perform – a thorough understanding of skin physiology, responses to trauma and contraindications is essential,” says Tolan. “We require therapists to be trained in traditional microneedling before training in biomicroneedling.” “It is a treatment that can be a valuable addition to a professional menu, however, I believe its success depends entirely on the therapist’s knowledge, judgement and ability to select the right skin for it,” notes Woulfe. “On the right skin, we are seeing healthier-looking, brighter and more luminous results, including in much older clients, whose skin may be too fragile, reactive or compromised for standard microneedling.”

Growing trend Woulfe believes the treatment’s rising popularity reflects the direction in which modern aesthetics is moving. “Rather than focusing solely on correcting visible signs of ageing, there is an increasing emphasis on supporting healthy skin function and working with the skin’s natural regenerative processes” she says. “In my experience, clients are increasingly looking for treatments that deliver progressive, natural-looking improvements with minimal downtime, and liquid microneedling is proving to be a valuable addition to this approach.” “For years, aesthetics leaned on the idea that more aggressive intervention meant better results,” says Szymanski. “Biostimulation flips that logic. Instead of forcing change through trauma, we are giving the skin a precise, natural signal, and are letting its own repair biology take over. That’s a more sustainable model, both for skin health and for client comfort, and it’s why I think treatments such as biomicroneedling, which are built on this principle, aren’t a passing trend.” PBHJ

SALON SOFTWARE

The advent of

AI can be intimidating for some salons owners, but the reality is that they can use it to save time, improve client experiences and grow their businesses When it comes to AI, the headlines tend to focus on technology replacing jobs or complex systems that require technical knowledge, leaving many wondering if AI has any real relevance to a salon floor. However, this is not the case, according to a number of experts in the field. “AI is here for all industries, including the hair and beauty one,” says salon business expert Liz McKeon, who has partnered with Aura 300 to offer salons a sectorspecific AI platform. “Salon owners who don’t embrace AI will get left behind very quickly, which is scarier than embracing it now. The great news is that AI in the salon industry doesn’t require you to have any specific technical expertise, and it is here to help you in many areas, such as increasing revenue and improving work flows.” “The clinics that begin exploring AI now will have a head start,” says Lisa Kelly, founder of Websites For Clinics by Salon Solutions, a specialist website design and professionalbeauty.ie

branding agency for aesthetic clinics across Ireland and the UK. “The ones that wait will find the gap harder to close.”

Human connection The general consensus is that AI is not here to replace the human element that is so integral to the salon industry. “The conversation around AI in the broader world tends to centre on replacement: what gets automated, what gets cut or what disappears,” says Niamh Greaney, director of customer success UKI/UAE at Phorest. “But salon businesses are built entirely on human relationships. Clients don’t come back because a task was completed efficiently. They come back because they feel known, valued and cared for by another person. That’s not something any technology replaces. “What AI is relevant for on a salon floor is far more grounded than the headlines suggest. It’s the WhatsApp message that comes in at 10pm when everyone has

‘Salon owners

who don’t embrace AI will be left behind very quickly, which is scarier than embracing it now’

SALON SOFTWARE

‘The most successful salons are using AI with purpose – they start small, measure the impact, build confidence within the team and then expand from there’ gone home. It’s the five minutes a stylist or therapist doesn’t have to spend scrolling through client notes before an appointment.” “When AI is used correctly in a salon setting, it frees up time for you to spend on your clients, without worrying about all the behind-the-scenes work, such as following up on missed calls and social media activities,” says McKeon. “AI is not about replacing the human element that makes salons special – it is about making you even more special and available to your clients.” Whether AI is helping with website conerversion, handling queries or assisiting with consultation note-taking, it won’t replace you or your team, stresses Kelly “What it will do is let your staff work more efficiently so your clinic can offer a consistent service during the hours that you cannot physically be available. If an AI agent generates one new booking you’d otherwise have missed, fills a slot that would have gone unsold or gives you back an hour ordinarily lost to admin, it has already paid for itself many times over.” “In our clinics, the early AI interventions have helped to free up our team to focus on the clients, which provides a better service,” says Brendan Molloy, chairman of Embellics AI and CEO of the South William Clinic Group in Dublin. professionalbeauty.ie

“Previously, our team was preoccupied with answering calls to cancel or change bookings, and so on. AI can now seamlessly handle these task-based contacts, make bookings, take deposits and fill calendar white space. It can take calls and interact with clients on messaging apps 24 hours a day, seven days a week. It is transforming how we evolve as a business, cutting down costs and freeing up our team for what matters.”

Best approach According to John Donnelly, director of Digital Salon Group, which distributes SalonIQ, instead of wondering how to use AI in the salon, you should first identify areas that are slowing down your business. “Every salon is different – one salon might struggle with filling empty appointment slots, another with stock management and another with spending long hours creating marketing content,” he notes. “Once you have discovered the biggest pain points, AI becomes much easier to apply because you’re solving a genuine business challenge, rather than adopting technology for the sake of it. The most successful salons are using AI with purpose – they start small, measure the impact, build confidence within the team and then expand from there.”

Molloy says this was the approach he took in his clinics. “Some of our pain points were large volumes of missed calls; not responding quickly to contacts through the website, social media and ad campaigns; and too much of management and front of house team members’ time being spent on the phones dealing with simple booking queries,” he says. “Map out your problems and make a plan for how you want to use AI, and find the right product.” Greaney maintains there is a lot of noise around AI at the moment, but if it doesn’t solve a problem for a business, it’s just another thing to manage. “Have an honest look at where the day is hardest; what happens to enquiries that come in when the team members are with clients; and what the end of week feels like from an admin perspective,” she suggests. “Those areas tend to point quickly to the real friction, and once you can see it clearly, the right solution becomes much more obvious. Start with something specific – pick one problem that’s genuinely costing time or revenue, and see what changes when you address it properly. That builds real confidence, and makes the next step easier. The businesses we see get the most from AI are not the ones who adopted everything first.”

SALON SOFTWARE

‘The most important thing is to remove the fear because when people hear about AI, they often wonder if it’s going to replace their role, but in reality, it is there to support, not replace them’ With profit margins in the salon industry being tight, and most salon owners not having a lot of spare time, McKeon advises against making any impulsive decisions. “One of the benefits of using AI is that it frees up your time for moneymaking services, so before investing in it, take a step back, identify the important activities that are taking too much of your week and then find the best solution for your business,” she says.

Introducing AI to the team So, in a busy salon setting, how do you go about introducing AI to the team? “Carefully, and with everyone involved from the beginning, rather than informed after the fact,” says Greaney. “When team members feel like something is being done to them, hesitation is a natural response. When they’re part of shaping how it works, what it’s called, which questions it handles and when it hands back to a human, they feel ownership over it, rather than uncertainty about it. We’ve seen that shift make an enormous difference to how quickly a team adopts something new. “The language used internally matters too – frame it as something that helps the team focus on the clients in front of them. It also helps to acknowledge openly that it won’t be perfect from day one. Think of professionalbeauty.ie

it less like switching on a new system, and more like bringing someone new into the team. It needs input, a bit of patience and time to settle in.” “The most important thing is to remove the fear because when people hear about AI, they often wonder if it’s going to replace their role, but in reality, it’s there to support, not replace them,” stresses Donnelly. “I’d recommend starting with one task that everyone immediately understands, whether that’s helping write social media posts, summarising business performance or answering routine client enquiries. Once the team sees AI saving them time rather than creating extra work, confidence grows naturally.”

Into the future All our experts agree that when it comes to the future of AI in salon settings, the possibilities are endless. “AI will transform business operations and admin, streamline marketing and automations, and have a big impact in diagnosing skin and other concerns,” predicts Molloy. “This will allow salon and clinic owners focus on providing the best service possible, while AI will take care of almost everything else.” “We’re only scratching the surface now – over the next few years, I think AI will become a trusted digital assistant for

every salon, rather than a separate tool,” says Donnelly. “It will help owners make faster decisions, identify opportunities they may have missed and automate many of the day-to-day administrative tasks. “We’ll see much more personalised client experiences. AI will help salons understand client behaviour, recommend relevant services and products, identify when someone is likely to stop visiting and help bring them back.” “AI will become more embedded in how salons understand their own performance, how they stay connected with clients between visits and how they prepare their teams for every appointment,” says Greaney. “But it will do all of that quietly, in the background, while the humans remain exactly where they’ve always been – front and centre, doing the work that no technology has ever been able to do.” Donnelly echoes that belief. “The salons that embrace AI won’t lose their personality – it will be quite the opposite, as they will have more time to focus on delivering exceptional service, while allowing technology to handle much of the heavy lifting behind the scenes,” he adds. “Ultimately, AI won’t replace great salon owners, as instead it will amplify what makes great salon owners successful in the first place.” PBHJ

THE MIND’S EYE

PHOTOGRAPHY: VICTORIA BOVKUN

INTERVIEW

Ever wondered what’s involved in putting together a hair show? We spoke to Brown Sugar’s newly appointed art director James Coleman, one of the creative forces behind The Eye of the Storm, the salon group’s production that was staged at the L’Oréal Colour Trophy Ireland 2026 Grand Final in Dublin earlier this year When Brown Sugar signed up to stage a hair show at the L’Oréal Colour Trophy Ireland 2026 Grand Final at the Dublin Royal Convention Centre earlier this year, its first task was to decide on a theme. “We weren’t given a brief to follow, so this gave us complete carte blanche,” says the group’s art director James Coleman, who came up with the concept along with creative director Christian Shannon, make-up director Dearbhla Keenan and owner Mark O’Keeffe. “The show was called The Eye of the Storm, and we all had different takes on it, but for me it was about how you can have a storm or struggle in your life, and then that storm clears and you come through it.” With the theme in place, the team began to work on the different hair looks, which were all about playing with the elements. “We did some sketches and then we had a meeting with Roxanne Parker, who was our stylist,” he explains. “We have worked with her many times, so she

speaks our language. She can hear what we are trying to say with the hair, and is able to translate that to the clothes to really complement it.” Central to shows like this is the music, which was overseen by Ian White. “The music is really important because it’s something that pulls the audience in. We went on a journey with it, going back and forth, trying to pick the right tunes.” The team also went to the UK to work with the overall show director Gareth Walker on the videos to go with each of the three sections of The Eye of the Storm. “Once we had nailed the music and done the videos, it all started to make sense and we knew it was going to work really well. Our show was all about giving an equal amount of hair and entertainment, and I think we delivered on that.” Featuring 10 models and 10 looks, the immersive production pulled the audience into its own weather professionalbeauty.ie

INTERVIEW

system of movement and stillness. With moody colour palettes, and rich, textured finishes, the sound, visuals and hair all worked together to become a fully sensory experience. The looks evolved from fluid, waterinspired styles into sharper, more engineered forms, while glitter, gems and reflective finishes ran throughout, catching the light and elevating the overall production on stage. This is the fifth time Brown Sugar has done a L’Oréal Colour Trophy Ireland Grand Final show, and the fourth one Coleman has worked on. And even though there were lots of late nights and

sacrifices, while still doing the day job, he says these projects are always fulfilling. “We all have our own clients in the salon, so a lot of the work involved in creating a show like this is done at home and on days off, when you don’t have appointments and can slip into your creative space. It is possible, and also difficult, to do both, but it’s my passion that drives me. I absolutely love what I do. I want to make people happy and feel good, and inspire them. So, when you have that passion, you can make it work. And to see the show come alive on stage is so rewarding – that’s what hairdressing is all about.”

‘We all have our own clients in the salon, so a lot of the work involved in creating a show like this is done at home and on days off, when you don’t have appointments and can slip into your creative space’ professionalbeauty.ie

It’s been equally rewarding watching the different show teams grow and evolve over the years. “Some of the stylists this year were trainees when we did the last show, so it’s like a new generation has been born,” he says. “They’ve seen us doing it, and now they’re doing it. As a leader, I was so proud of them. It was amazing to see their faces light up when they saw their own models walk out onto the stage.” Coleman believes that with its worldclass talent, the hairdressing industry in Ireland is at the top of its game, and a constant source of inspiration. “I started hairdressing when I was 16, and when I was doing my training in Cats in The Westbury Mall, my boss brought me along to the L’Oréal Colour Trophy. I was totally blown away by it, and it was always a dream of mine to be involved in it. I would love to think that there was someone in the audience at this show who was inspired by it the way I was all those years ago.” PBHJ

FASHION

HAIR: ANTOINETTE BEENDERS MAKE-UP: MICHELLE LACEY STYLING: JAMIE KAY WARREN

ONE FOR ALL Celebrating individuality through healthy, expressive hair

professionalbeauty.ie

FASHION

HAIR: BRITT DION, KRISTINA PARIS MAKE-UP: MARIA LIVINGOOD, ANDREA HOLTON STYLING: CLAIRE TEDDY GRANT

“The inspiration behind this collection was to celebrate the individuality that makes each person unique. Every look reflects a different personality, hair texture and sense of self, united by effortless movement, healthy-looking shine and beautiful hair. Great hair isn’t about fitting into one ideal – it’s about enhancing what makes you, you.” Antoinette Beenders, Aveda’s senior vice president for global artistry

professionalbeauty.ie

FASHION

GOLDEN HOUR

Bold, texture-rich cuts illuminated by warm, golden tones 36

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FASHION

“This deeply personal collection celebrates reflection, memory and the quiet glowing light just before sunset. It serves as an evocative tribute to those we have loved and lost, capturing the timeless impressions they leave behind.” David Vault Baker

professionalbeauty.ie

FASHION

HAIR: DAVID VAULT BAKER MAKE-UP: JO SUGAR STYLING: ISABELLE POOLE PHOTOGRAPHY: KEVIN LUCHMUN

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FASHION

CHAPTERONE

This collection from Stephen O’Driscoll, Irish Hairdresser of the Year finalist at theBeauty, Hair & Spa Awards 2026, is built on a clear ethos: suitability before trend, technique before noise

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FASHION

HAIR: STEPHEN O’DRISCOLL, STEPHEN O’DRISCOLL HAIRDRESSING MAKE-UP: SHANNEN FALVEY STYLING: STEPHEN O’DRISCOLL PHOTOGRAPHY: STEPHEN O’DRISCOLL

“Every cut and colour is crafted with intention, designed to serve the individual, rather than chase fleeting fashion. Strong geometric lines meet fluid textures, while colour is placed with precision to enhance shape and character.” Stephen O’Driscoll

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FASHION

CREATIVE DIRECTION: TYLER JOHNSTON, GLOBAL AMBASSADOR FOR SCHWARZKOPF PROFESSIONAL HAIR: DEE FERRANS, ELIZABETH STEWART, ASHLEY BRENNAN, JENNIFER DOE, REBECCA STANTON, HANNAH MCGRATH, ARMANDO COLUCCI, LEXI AMBROZ MAKE-UP: MADDIE AUSTIN STYLING: CLARE FRITH PHOTOGRAPHY: CHRIS BULEZUIK

POLYCHROME Bespoke, multi-layered colour celebrating individual hair texture

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FASHION

“Polychrome celebrates the artistry of personalised colour. We wanted to showcase the creativity this new service unlocks, using thoughtfully layered tones and bespoke placement across diverse hair textures. Every look proves how versatile Polychrome is – soft and wearable for everyday clients. ” Tyler Johnston

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FASHION

CLEAN SLATE

Sharp, wearable silhouettes showcasing fluid lines and effortless texture

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FASHION

“The inspiration behind the collection was rooted in the idea of modern, real-world hairstyles that feel elevated, yet entirely achievable. This collection focuses on clean shapes, natural movement and effortless finishes. ” Lesley Stitt

HAIR: JUDE TAYLOR, LESLEY STITT, CAROL RITCHIE AND BRODIE RAESIDE FOR OSMO MAKE-UP: KATIE MOORE PHOTOGRAPHY: LIAM OAKES

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AWARDS

11 APRIL 2027

INTERCONTINENTAL DUBLIN

CELEBRATING EXCELLENCE AT THE BEAUTY, HAIR & SPA AWARDS ENTRIES

NOW

OPEN

PROFESSIONALBEAUTY.IE/PBHJ-AWARDS

#PBHJAWARDS27 probeautyhairireland probeautyhairireland Professional Beauty & Hair Ireland

FOR ENQUIRIES: Anna van der Walt T: +44 (0) 203 841 7377 E: anna.v@thepbgroup.com

FOR

SPONSORSHIP OPPORTUNITIES: Linda Horan T: +353 (0) 86 356 7167 E: linda.h@thepbgroup.com

WITH THANKS TO OUR SPONSORS:

PRODUCTS

PRODUCT PICKS From hair tools to skincare solutions, there are lots of new products on the market to help you stay ahead of the competition this season

 HAIR LONGEVITY K18 has launched FutureIQ biomimetic hair longevity serum, which is specifically formulated to address the visible signs of premature hair ageing. Biomimetic peptides, root anchoring complex and advanced antioxidants activate in synergy together to help reduce the breakdown of root proteins, support the signalling involved in melanin synthesis and transport, and amplify the follicle’s natural defenses against oxidative stress to help protect the scalp. Designed for nightly scalp application, this lightweight serum works while the body goes into rest and recovery mode, to support healthierlooking, fuller, stronger and more resilient hair over time. RRP: €125 K18hair.ie

SMART APPROACH 

DIGITAL AGE  The new Ceriotti Style Pro Dryer is designed to combine the power and ergonomics of a traditional salon dryer with ultra-light digital technology. Suitable for professionals working long days in the salon, it features Ceriotti’s core digital ultra motor, a nextgeneration digital motor engineered to deliver maximum airflow, while maintaining a compact, lightweight design. Adaptive core technology automatically adjusts motor speed to maintain consistent airflow and temperature when using attachments or when airflow is restricted, while an internal weight distribution system helps to reduce wrist fatigue during prolonged use. Trade: available on request kreativesalonsupplies.com

The new Dermalogica Smart Eye Density Serum is designed to support the delicate skin around the eyes with a biointelligent formula that promises to help improve the appearance of skin density. Featuring dehydrated hyaluronic acid microspheres and fermented polyglutamic acid to boost hydration to promote a fullerlooking under-eye area, other ingredients include mechanobiology-inspired rye seed extract to improve the appearance of skin tone, sweet potato root extract to target dark circles and antioxidant-rich niacinamide for hydration. RRP: €143 dermalogica.ie

ONE-STEP SOLUTION  Luxe Mantra Sun Protect+ is a lightweight daily moisturiser with broadspectrum SPF 50 that promises to hydrate and protect in a single step. Formulated to feel like a moisturiser, rather than a sunscreen, the texture sinks in quickly to leave skin smooth and comfortable. Ingredients include high-performance UV filters to protect the skin, and hyaluronic acid and ceramides to keep the barrier hydrated and calm. RRP: €32.99 luxemantra.ie

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TEXTURED TREATMENT  ApHogee has launched in the Irish market with four haircare lines. The US-born brand specialises in science-driven haircare solutions for all textured hair types The range of lines now available include the Protein Treatment System to repair and rebuild moderately to severely damaged hair; Keratin Treatment Series, which combines keratin and citric acid to strengthen hair, reduce breakage, smooth frizz, seal the cuticle and lock in moisture; Moisture Series to hydrate and restore softness and manageability to dry or brittle hair; and Curlific Series to restore strength and elasticity, and to enhance natural curl definition. RRP: available on request xpertprofessional.ie

PRODUCTS

ALL IN  Aveda has launched One For All Leave-In Elixir, an all-in-one leave-in elixir spray formulated to help care, protect and perfect all hair types and textures. It promises to deliver 25 benefits in one lightweight formula, including instant hydration that lasts up to 72 hours, heat protection, frizz control, and softness and shine. Ingredients include certified organic moringa oil to condition the hair, and help it withstand the stresses of daily styling. RRP: €34 avedastore.ie

INTENSIVE DOSE  Mila d’Opiz has added a single-use Booster Mask to its Hyaluronic7 line, to deliver a dose of the range’s seventype hyaluronic acid complex in one intensive sachet. Suitable for both in-salon treatments and at-home use, it is formulated to work from the skin’s surface to its deepest layer, targeting the visible signs of ageing in a single step. It also contains edelweiss to strengthen blood vessels and reduce redness. RRP: available on request sunaura.ie

ON THE NAIL  The GelBottle has launched its Colour Fibre BIAB and Glow Collection. Colour Fibre BIAB combines 10 bestselling BIAB shades with nylon-66 microfibre technology to enhance strength, structure and breakage resistance, while remaining HEMA-free. Meanwhile, the Glow Collection features 10 gel shades, including vibrant brights, soft pastels and luminous magnetic finishes, designed to deliver on-trend colour and dimension. Trade: from €17.50 per bottle thegelbottle.ie

WAX WELL  Brazilian wax brand Depil Bella has been launched in the Irish market. Developed exclusively for professional use, it promises to combine effective hair removal with a skinconscious approach to waxing. The Depil Bella system features a broad portfolio of dermatologically tested, cruelty-free formulas, crafted from premium ingredients. Featuring high-quality Brazilian wax beads, precision roll-on cartridges, and dedicated pre-waxing and post-waxing solutions, the line is anchored by the Depil Bella Method – a structured, three-step routine designed to optimise treatment efficiency, while prioritising skin barrier health. Trade: from €2.75 xpertprofessional.ie

OWN DEVICE The new O Cosmedics LED Light Therapy Device is an at-home device designed to target a range of skin concerns, including breakouts, inflammation, redness, fine lines, dullness and uneven skin tone. It features four targeted treatment modes, combining LED wavelengths with near-infrared technology to support collagen production, skin repair, clarity and overall skin health. Developed with O Cosmedics’ professional skincare expertise, the device aims to complement an active skincare routine and supports long-term skin health, whether used to maintain results, enhance skin confidence or support post-treatment recovery. RRP: €399 nationalbeauty.ie

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PRODUCTS

BALANCED BIOME 

PINK PICKS  ghd is celebrating 23 years of supporting breast cancer charities with its annual pink campaign, as it aims to raise awareness and help save lives. This year, Dusted Pink is the brand’s limited-edition collection, which features a selection of the its tools in a soft pink colourway, with each one coming with a matching dusted pink heat-resistant bag. These include ghd Chronos, complete with a limited-edition love heart design. As part of its ongoing partnership with the Irish Cancer Society, ghd will donate €10 from every Dusted Pink tool sold to help support the charity's work. RRP: from €199 ghdhair.com

Genosys has launched Cerabarrier Biome Gel Cleanser, an advanced gel-to-foam formula that aims to deliver simultaneous cleansing, soothing and hydration, all while actively strengthening the skin barrier and balancing the skin’s delicate microbiome. Featuring a four-complex key ingredient system, developed to target the barrier from multiple angles, it is suitable for all skin types, including sensitive and reactive skin. RRP: €36 genosys.ie

ACTIVELY SEEKING  OSMO Ikon has launched Bleach Seeker Shampoo, which has been developed to help colourists achieve cleaner, more predictable toning results. Featuring a unique colour-changing formula that turns from yellow to pink when it detects residual lightener particles left in the hair after the lightening process, the shampoo promises to help remove the guesswork from the cleansing process, creating a canvas for more even colour application and balanced results. Trade: from €18 osmo.uk.com

ADVANCED PROTECTION  asap has launched SPF50+ Moisturising Defence+ , a premium daily sunscreen that promises to deliver high broad-spectrum UVA and UVB protection, while combining advanced skincare actives to help defend against premature skin ageing and environmental damage. Formulated as a lightweight, non-greasy three-in-one moisturiser, primer and SPF, it integrates high-performance sun protection with antioxidant and hydration technology, to support healthy, more resilient skin. RRP: €55 asapskincare.ie

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 PERFECT SOLUTION Wella Professionals has introduced Pure Perfection, a new generation of permanent colour that is designed to deliver pure, true-to-tone results, without compromise. Featuring a curated palette of 30 shades and an ammonia-free formula, the line also promises to reduce visible signs of damage. Dermatologically tested for sensitive skin, it offers a comfortable scalp experience, and requires just one shampoo, saving time at the backwash, while enhancing the client experience. Trade: available on request ie.wella.professionalstore.com

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BUSINESS TIPS

Ask the

experts 1

How can I use skincare to enhance make-up longevity in colder months?

As the colder months set in, many of my clients and fellow professionals notice that achieving smooth, lasting make-up becomes more challenging. The culprit isn’t the foundation or the technique – it’s the skin beneath. Cold air, indoor heating and lower humidity all conspire to deplete the skin’s moisture barrier. The result is a dull, flaky complexion that resists even the most skillful make-up application. In my decades as an aesthetician and educator, I’ve seen that the difference between make-up that sits on the skin, and make-up that melts beautifully into it, is often determined by the care taken before the first drop of foundation is applied. Every skin type requires a thoughtful approach to winter prep. For dry or mature skin, begin with gentle exfoliation to remove surface dryness. Follow with hydrating serums and rich emollients to restore suppleness and elasticity. Balance is key for combination skin. Hydrate the drier areas of the face with lightweight serums, while controlling oil in the T-zone, and finish with a moisturiser that seals in hydration without heaviness. It’s a common misconception that oily skin doesn’t need hydration, especially in winter. But when oily skin becomes dehydrated, it overcompensates with excess sebum, leading to unwanted shine and make-up slippage. Opt for non-comedogenic hydration and a gentle exfoliant to keep pores clear and texture refined. For professionals, I also recommend incorporating a peptiderich mist or mask during skin prep to enhance product performance before make-up application . Even the most seasoned make-up artists can fall into winter pitfalls. Here are a few that I see most often: • Skipping hydration. Applying make-up to dry skin is like painting on sandpaper. Always ensure the skin is well moisturised and given time to absorb before applying primer or foundation. • Over-powdering. In winter, excessive powder accentuates dryness. Use translucent powder only where needed. • Layering too quickly. Allowing each skincare product to absorb fully prevents pilling, and ensures that subsequent layers, especially foundation, adhere smoothly. With over 50 years’ experience in the beauty industry, Lydia Sarfati is an aesthetician and educator, and founder and chief executive of seaweed skincare brand Repêchage.

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Our beauty experts answer your questions about every aspect of running a salon or spa business

How can I simplify social media and make it work harder for my business?

Social media can become extremely overwhelming when you are a business owner, and I know many in the beauty industry that feel this way. When trying to grow online, you can initially believe that the number of followers, the likes and the comments are all that matter. The minute you stop letting that angle control your presence, the more authentic your content will become, and your focus will shift from likes to loyalty. The loyalty will come from your returning followers and clients that support you in all ways – not just online. You need to create an impact with the followers that are your business. By keeping those people interested in content that’s authentic and tailored to them, you won’t need to post every day to get their attention. Remember, every salon has its own unique selling point. Once you’ve found yours and you know which type of clientele you want to attract, focus on that. I personally find that showcasing you and your team’s individual personalities and strengths helps any potential new clients feel comfortable because your business becomes more approachable. Clients will not always choose a clinic or salon because of results or price; they often choose you because of you. It’s important to set yourself a realistic timeframe each day and week to work towards. If you oversell to yourself what you’re currently capable of doing, you will only feel like you’ve let yourself and your followers down, and you will lose motivation. By setting small daily and weekly content goals that are doable, you’ll start to feel more productive, which will then lead to bigger daily and weekly goals. Don’t set yourself up to fail initially, and don’t overpromise to yourself. When you start to implement small steps, stop comparing, look at what works best for your salon and decide what content you need to create for the niche clients you’ve chosen for yourself, you will start to change your mindset. Social media will no longer be a chore. So slow down, reflect and stop focusing on everyone else, because you aren’t them and they aren’t you. This way, your social media will flourish, and you will stop caring about the likes and reshares. Jessica Mee has over 20 years’ experience in the beauty and wellness industries, and is is the owner of JM Medispa in Nottinghamshire in the UK.

IN THE SALON CHAIR

Q&A

IN HIS

ELEMENT Award-winning hair stylist Paul Davey is the owner of Davey Dublin, and founder of Hairdressing Live, an international online hairdressing academy. He recently released the second edition of his Elements education book What’s your earliest memory? We were living in Wales, and I remember my dad going to visit the Pope in Ireland. It was the first time he was away from us, and I remember we were trying to spot him on the TV. Who or what is your biggest inspiration? The Danish architect Bjarke Ingels – because of his vision, his values, his message and, most of all, what he has achieved in such a short space of time. What was your first job? It was doing a paper round. Ideal holiday destination? Thailand – for the mix of the beautiful beaches, the culture, the food and the people. Favourite food? Right now, it’s Korean cuisine. I love the different flavours and ingredients. Favourite drink? Homemade lemon kefir that my partner Filippa makes. The fermentation process takes around four days, so we have it on tap at home. How do you relax? By spending time with my family, being in nature and cooking, which are all things that I enjoy doing.

What was the last great film or series you watched? White Lotus. I love the humour, and the cinematography is very stylish.

like the role. People will then only speak highly of you, and that could open up doors for you in the future in other positions.

Dream dinner party guest/guests (alive or dead)? Bjarke Ingels and Filippa.

Favourite thing about yourself? My drive, which is both a blessing and a curse. I’ve built Davey Dublin into what it is today, and written a book, all because of that drive. But it doesn’t switch off, and it keeps me mentally busy, even when I’m supposed to be resting. I’m learning that the same thing that pushes you forward needs to be managed.

No matter what job or position that you’re in, always give 100% and go above and beyond, even if you don’t like the role Do you cook and, if so, do you have a signature recipe? Yes I do cook, and I really enjoy it. My go-to dish is beef bulgogi. Best piece of advice you’ve ever received? Don’t worry about what other people think. Best piece of advice you’ve ever given? No matter what job or position that you’re in, always give 100% and go above and beyond, even if you don’t

What’s the one hair product you can’t live without? L’Oréal Professionnel Tecni Art Density Material. What, if anything, would you now tell your 16-year-old self? You’re going to do good. How would you like to be remembered? As a kind person. For me, that’s less about being nice and more about not using whatever position you’re in to make someone else feel small. In this industry, people are often learning in front of others and making mistakes in public. I want Davey Dublin and Hairdressing Live to be places where that’s safe. That’s what I want to be remembered for. PBHJ

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