PBHJ IRELAND_MAY-JUNE_26 by Professional Beauty and Hairdressers Journal Magazine

Editor’s letter

Welcome to the May/June issue of Professional Beauty/ Hairdressers Journal Ireland. It’s been a busy time here, as we recently held the Beauty, Hair & Spa Awards 2026 at the InterContinental Dublin on 19 April. It was a night to remember as over 400 professionals gathered to recognise and celebrate the very best in the industry. With the standard of entries higher than ever this year, the deserving winners across 13 categories were announced, and you can read all about them on page 10.

Professional Beauty & Hair 2026 took place at the RDS in Dublin on 19-20 April – turn to page 20 for some of the highlights from this year’s show, which welcomed thousands of visitors to the standout beauty and hair event of the year. We are thrilled to now announce that Professional Beauty & Hair 2027 will return to the RDS on 11-12 April next year.

This issue also has lots of content to help you stay ahead of the competition over the coming months. As occasion-driven extensions become a more sought-after option, we take a look at the bridal extensions market, and find out why adding this service to your menu can be good for business. And we asked some well-known stylists what’s in their kitbag, and what they can’t live without.

Meanwhile, our aesthetics feature examines the skin prejuvenation trend, and what device-led treatments are most appropriate. As as demand for waxing services rises in the summer months, we asked some professionals about waxing clients with sensitive skin.

Liz McKeon breaks down the role that both goodwill and reputation play in a successful salon business, while Bridget Haren answers our questions about her life and career.

As always, all this is accompanied by news, product launches and some amazing fashion collections. Wishing you all a busy season ahead!

Editor

Karina Corbett

Tel: +353 (0) 87 279 0445

Email: karina.c@thepbgroup.com

Sales Manager

Linda Horan

Tel: +353 (0) 86 356 7167

Email: linda.h@thepbgroup.com

Sales Manager

Matt Crane Tel: +44 (0) 203 841 7367

Email: matt.c@thepbgroup.com

Marketing Executive

Savannah Ferreira

Tel: +44(0) 203 326 5216

Email: savannah.f@thepbgroup.com

Marketing Director

Chloe Monina

Tel: +44 (0)207 349 4799

Email: chloe.m@thepbgroup.com

Head of Editorial

Eve Oxberry

Tel: +44 (0) 203 841 7378

Email: eve.o@@thepbgroup.com

Managing Director

Mark Moloney

Tel: +44 (0) 207 349 4790

Email: mark.m@thepbgroup.com

New National Beauty Apprenticeship invites expressions of interest from employers

The National Beauty Apprenticeship is being launched with a pilot programme, and is inviting expressions of interest from employers.

This is the first National Beauty Apprenticeship in Ireland, following the launch of the National Hairdressing Apprenticeship in 2019. It is approved by QQI, Solas and the Further Education and Training Authority, and it is recognised by the Department of Education and Skills.

The curriculum has been designed by beauty therapy industry professionals and education providers, working in partnership to create a qualification that reflects the skills required in today’s salon and spa environment.

According to Image Skillnet, the enterprise-led, training network that supports the hair, beauty and spa sector in Ireland, the programme aims to develop skilled, confident and professionally

Irish Hairdressers Federation Star Team 2027 open for applications

Applications for the Irish Hairdressers Federation (IHF) Star Team 2027 are now open for the month of May.

The competition is aimed at those who are still undergoing training, and is not solely determined by ability, as it also takes ambition, enthusiasm and passion for the industry into account. It encourages applicants of varying skillsets and experience.

To apply, candidates must fill in an online application form, and include information about themselves and their future ambitions. They will then participate in an interview with the judging panel.

Those who make it through to the next round will be invited to the semi-finals to showcase a colour and cut model, before the judges choose the shortlist. Finalists are then required to showcase their skills to the judges in two parts. First, they must present an upstyle and blowdry model. They then proceed to the final interview with the judges.

Five individuals will be selected for the IHF Star Team 2027. They will take part in a year-long journey of exclusive education with a number of stylists and educators in Ireland.

qualified beauty therapists, who can work independently and competently, deliver a wide range of services, use modern technologies safely, and meet industry standards.

The pilot programme is being run by the College of FET, Ennis Campus, and participants will gain a QQI Level 6 advanced certificate in beauty therapy.

The course will take place over a minimum of 28 months, and will include two days in college and three days in the workplace. Employers will be expected to recruit their apprentice; employ them for the 28 months; pay them for both on-the-job and-off the-job training; provide workplace learning opportunities; appoint a qualified workplace mentor; and comply with all employment, health and safety, and apprenticeship regulations.

Among the benefits for employers are a €2,000 grant per apprentice per year, and the chance to train a motivated team member and build a skilled workforce.

According to Image Skillnet, the programme is an opportunity for salons and spas to develop skilled talent within their business, while contributing to the future of the beauty industry in Ireland.

Advanced skincare and holistic clinic opens in Co Carlow

Beauty educator Lorna Melay has opened a clinic in Co Carlow, which is offering tailored treatments designed to restore and rebalance skin.

Located in Bunclody in the county, Advanced Aesthetics Clinic & Apothecary aims to combine advanced techniques with natural, holistic care.

With a background in beauty therapy, advanced aesthetics and education, Melay is also an apprentice herbalist. She won Educator of the Year at the Beauty, Hair & Spa Awards 2024, and was a Beauty, Hair & Spa Awards 2026 finalist in the same category.

“Advanced Aesthetics Clinic & Apothecary has been a long-held vision of mine; one that goes beyond treatments,” she explained. “It’s about creating a space where advanced, results-driven aesthetics meets holistic healing, supporting clients both inside and out.

“While I continue to work as an advanced aesthetics educator, I felt a strong pull back to the clinic environment to stay connected to treatments and, most importantly, to build meaningful client relationships. This new venture allows me to bring both worlds together.”

As she continues her herbalism studies, Melay plans to introduce plant-based remedies and apothecary offerings.

“My dream is to create a community rooted in education, empowerment and genuine self-care,” she added.

Ciara McManus appointed Ireland JOICO Blonde ambassador

JOICO and Xpert Professional, which distributes the brand in Ireland, have announced Ciara McManus as the new Ireland JOICO Blonde ambassador. McManus is the owner of Ciara McManus

aNuMe Medical Clinic announces rebrand to River Medical Cork

aNuMe Medical Clinic in Cork city has announced its rebrand to River Medical Cork.

River Medical is a provider of surgical and non-surgical aesthetic treatments, which also has locations in Dublin and Belfast.

The Cork clinic said it will continue to operate with its existing team, maintaining the same standards of care, while benefitting from enhanced resources, expanded treatment offerings and access to the latest technologies.

“We are delighted to be entering into this partnership with River Medical,” said Professor Barry O’Reilly, co-founder of aNuMe Medical Clinic.

“From the outset, it was clear that there is strong alignment in our values, particularly in relation to patient safety, clinical governance and delivering exceptional outcomes. This partnership allows us to build on the strong foundations already in place, and to further enhance the level of care and service we provide to our patients.”

CEO of River Medical Dr John Canacott added: “This is an exciting development for us as we continue to grow our presence across Ireland.

“The team in Cork has built an excellent reputation for quality and patient care, and we look forward to supporting their continued success, while bringing additional expertise, innovation and treatment options to the region.”

Hair Specialist, a boutique salon in Midleton, Co Cork that is dedicated exclusively to colour and long-term hair health. She has over 20 years’ experience in professional hair colour services, and is known for her blonding expertise.

With a commitment to ongoing learning, she has trained nationally and internationally, including in specialist blonding and grey blending in the UK with a number of globally recognised colour experts.

“I’m delighted to be appointed Ireland JOICO Blonde Ambassador, it is a wonderful opportunity to work with JOICO, a leading brand in professional haircare, with a dedication to creativity, education and excellence,” she said.

Chief commercial officer at Xpert Professional Shaun Kilpatrick added: “Ciara’s expertise, artistry and passion for colour excellence make her a natural partner for JOICO, and we are looking forward to this collaboration.”

National Beauty Distribution hosts second NB Live in Kilkenny

National Beauty Distribution recently hosted its second NB Live at Lyrath Estate in Kilkenny, with the first one taking place in 2024.

NB Live is the brainchild of National Beauty Distribution founder and CEO Kieran Walsh, who recently won Business Director of the Year at the Beauty, Hair & Spa Awards 2026.

Blending education with entertainment, this year’s NB Live brought together global talent, premium brands and creative leaders, as it welcomed over 500 attendees from Ireland’s hair and beauty sector. The immersive event featured a series of high-impact live moments, from demonstrations to insider-led conversations to help define the future of the industry.

Among the line-up of brands were Color Wow, KEVIN.MURPHY, Aveda, Living proof, ELEVEN Australia, Davines and K18. Brand ambassador and creative collaborator for Color Wow Chris Appleton closed the show with a live session that showcased his signature approach.

According to National Beauty Distribution, NB Live will continue to push boundaries, offering a platform where artistry meets education.

IN BRIEF

 Waterford-based Beautorium Training Academy has launched its new Kilkenny training hub. “We are incredibly excited to bring Beautorium Training Academy to Kilkenny,” said founder Joanne QuinnGeoghegan. “There is a huge demand for high-quality, practical training in beauty, aesthetics and education, and we wanted to make our courses more accessible for learners across the region.” Beautorium Training Academy is also collaborating with Image Skillnet to offer a diploma in education and training, including assessing and mental health awareness, and an iTEC Level 4 advanced skincare course. Eligible participants can access up to 70% funding towards course fees.

 Phorest has announced the expansion of its mediaesthetic functionality, as it introduces new tools designed to support consultation-led care, professional standards and consistent clinic operations. According to the salon software company, it has seen growing adoption among medi-aesthetic clinics in Ireland, as long-standing customers have expanded into advanced skin treatments, laser and injectables. Rather than repositioning overnight, it said it has evolved alongside these customers, working closely with early mediaesthetic clinics to understand how their needs were changing in practice. That collaboration has now resulted in a broad set of new medi-aesthetic features.

 Mood has announced its new 2026 Lifestyle Team, with the members being selected following a day of blind auditions at Blank Space Creative in Nottingham in the UK. The team will join the professional hair brand and its creative director Tracey Ann Smith on a year of creative and educational initiatives, designed to showcase and develop the very best talent in the industry. The new Mood 2026 Lifestyle Team members are Billy Dodds, Connie Graham, Connor McIntyre, Kate Ledbrook, Nicole Cain and Danielle Laverty. Mood is distributed in Ireland by Maguire Hair & Beauty Supplies.

experts Ask the

1How can I help a client with peeling and splitting nails?

Peeling and splitting nails, also known as onychorrhexis, are one of the most common concerns nail professionals see. In many cases, this can be a completely normal part of ageing, or something that is hereditary. However, it can also be caused by repeated trauma to the nails, nutritional deficiencies or even as a side effect of certain medications. Understanding the root cause is key, as not all cases can be ‘fixed’. But most can be managed and improved with the right professional care.

When working on nails that are already peeling or splitting, technique and tool choice are critical. One of the biggest causes of further damage is using a nail file that is too coarse. On the natural nail’s free edge, professionals should never use anything lower than a 240-grit file. Glass nail files are particularly beneficial, and are an excellent retail recommendation for clients to use at home.

If carrying out nail enhancements such as hard gel, gel polish or acrylic, a coarser grit (around 180) can be used on the product itself. However, once the natural nail is exposed, it’s essential to switch back to a finer grit.

For clients looking for immediate improvement, short press-on nails can offer temporary protection. Alongside this, hydration plays a major role. Regular use of cuticle oil helps keep the nail flexible and resilient. Ingredients such as vitamin E, jojoba oil and rice bran oil are particularly beneficial, while biotin supports the keratin structure of the nail.

For in-salon treatments, a builder manicure is one of the most effective services for clients with peeling or splitting nails. It provides protection, adds strength and allows the nail to grow out healthier over time.

The single most important message for clients is that while peeling and splitting nails can’t always be prevented, they can almost always be improved. Regular appointments with a nail professional, combined with ongoing care between visits, can make a dramatic difference to how nails look and feel.

Julie Kandalec is a New York City-based celebrity manicurist who has worked with names such as Emily Blunt, Jessica Chastain, Viola Davis and Camila Cabello.

Our beauty experts answer your questions about every aspect of running a salon or spa business

2 Why does skin pH matter so much for skin health?

Potential of hydrogen, or pH, is simply a measure of how acidic or alkaline something is. Human skin is naturally slightly acidic, and this acidity is not incidental. It is essential for effective skin barrier formation, enzyme activity, microbial balance and the control of inflammation. Healthy adult skin generally has a surface pH between 4 and 5.8, with consensus that healthy facial skin should sit around 4.5 to 5.5.

Just beneath the stratum corneum, the living layers of the epidermis have a near-neutral pH of around 7.4. This creates a steep two-to-three-unit pH gradient between the acidic surface and the deeper layers. This gradient is essential for forming and maintaining the skin barrier.

The slightly acidic surface activates enzymes responsible for ceramide production. Ceramides are the lipids that seal the spaces between skin cells and create a strong barrier. When the skin surface becomes more alkaline, ceramide production drops and barrier function weakens.

An acidic pH is also crucial for maintaining a healthy skin microbiome. Additionally, pH acts as a key signal guiding the final stages of skin cell differentiation. Research shows that skin with a pH below 5 has better barrier function, improved hydration and less scaling than skin with a higher pH. Elevated skin pH has been linked to inflammatory conditions such as rosacea, as well as acne and dermatitis.

Topical skincare products can alter skin pH and influence the microbiome. Products formulated around pH 4 have been shown to improve barrier function more effectively than neutral or alkaline formulations. Products with a pH up to 6 are generally well tolerated, which is particularly relevant for mature skin.

Where possible, recommend skincare products with a pH below 5.5 to optimise skin health. Reputable skincare companies should disclose product pH within a narrow range, indicating good quality control.

Dr Ginni Mansberg is an Australian physician specialising in women’s health, and co-founder of skincare brand Evidence Skincare (ESK).

GOODWILL AND REPUTATION

The role that goodwill and reputation play in a successful salon business cannot be underestimated, writes Liz McKeon

While it often gets overlooked, goodwill is a crucial aspect of any business. It represents the value of a company’s reputation, brand and relationships with clients, employees, suppliers and all other stakeholders. It can have a significant impact on a company’s long-term success.

A business that can show its goodwill in the marketplace is actually worth more – both intangibly and financially. When a salon is up for sale, the price a buyer is willing to pay will be greatly enhanced if the seller can demonstrate this quality of goodwill. If your long-term exit strategy is to sell your business, generating goodwill now can add to your future asking price. However, building goodwill in your business is not only for its market value. It will also give you a competitive advantage in a number of ways:

1. Goodwill plays a significant role in enhancing a salon’s reputation by creating a positive impression, and building trust in the salon’s services, which converts into long-term client loyalty.

2. Goodwill helps to attract and retain great employees. Think of it like this: a positive reputation can attract top-quality stylists and therapists to a salon, whereas a negative reputation can drive them away. Goodwill also enhances a positive work environment, where staff feel valued and respected. It can help to retain employees by fostering a sense of loyalty and commitment to your salon.

3. Client loyalty is fostered by goodwill. Consider it like a badge of honour, signalling your commitment to delivering quality services and products. People are more likely to do

business with a salon that they trust and respect. Therefore, building a high standard of goodwill creates a positive relationship between your salon and your clients, leading to long-term repeat business and a steady pipeline of referral business.

4. Goodwill supports business growth and expansion, as salons with a strong reputation are more likely to attract investors, partners and suppliers.

Reputation matters

In today’s interconnected world, reputation isn’t just a marketing asset – it is literally the backbone of business success. Clients, investors, employees and partners make business decisions based on trust, perception and credibility. Your salon business reputation influences how your local community views your standards, reliability and performance, because a positive reputation builds loyalty, attracts opportunities and safeguards your salon against any crisis that descends on your salon business.

We know that trust isn’t built overnight – it is a by-product of genuine relationships and consistent experiences, which then translate into tangible results, such as:

• A boost in client retention and loyalty.

• Competitive advantage in your marketplace, as reputation becomes the key differentiator.

• Reduced marketing costs – every five-star review or testimonial adds social proof, reducing the cost for expensive media campaigns.

Modern reputation is also built online. Your online presence defines how potential clients and the public perceive your salon.

When positive content outweighs negative, your salon ranks higher – boosting your visibility and conversion. Social media gives clients a voice, and your salon must listen.

Unfortunately, negative posts spread faster than ever. Proactive monitoring and engagement can transform criticism into opportunities. Respond quickly to negative comments with empathy and solutions. Silence implies guilt, while responsiveness demonstrates integrity. Be under no illusion – reputation damage carries measurable consequences, such as a fall in revenue, increased costs to acquire new clients and a decline in employee morale.

Building reputation involves intention, consistency and transparency. Following these steps will help you achieve this:

1. Deliver consistent value. Your actions must match your online messaging.

2. Encourage authentic reviews. Real testimonials carry far more weight than promotional content. Ask your happy clients to share their experiences online.

3. Monitor online mentions, as addressing concerns early prevents misinformation from spreading.

4. Be transparent, as no salon is immune to mistakes. What is important is how you respond. Admit errors and explain how your business plans to improve.

5. Create a positive online presence by keeping your best narrative front and centre. In summary, building goodwill and a solid reputation in your salon is critical to your long-term business growth because trust, credibility and client perception drive success. PBHJ

Liz McKeon is a salon business coach/trainer/ mentor and seasoned entrepreneur, with a passion for empowering individuals and organisations to thrive. For more information, visit lizmckeon.com.

winners Meet the

The Beauty, Hair & Spa Awards 2026 took place at the InterContinental Dublin on 19 April, as the industry came together to celebrate the very best in the sector across 13 categories

The best in Ireland’s beauty, hair and spa industry were honoured at a black-tie ceremony held at the InterContinental Dublin on 19 April, as the Beauty, Hair & Spa Awards 2026 brought together leading professionals to celebrate excellence.

Hosted by Rob Broderick, AKA Abandoman, a total of 14 winners were crowned in 13 categories, as more than 400 professionals gathered for a glittering ceremony to celebrate the trophy recipients.

Now in their fourth year, the Beauty, Hair & Spa Awards are different from other

WITH THANKS TO OUR SPONSORS

awards in Ireland because they are judged by the industry, for the industry. The winners are chosen by an independent panel of judges, who are selected for their expertise, making the competition one of the fairest in the industry.

This year, the standard of entries was higher than ever, which is a reflection of the talent within th the sector in Ireland. The deserving winners all impressed the judges with their skills, creativity, dedication, business acumen, client care and passion. Over the following pages, we’ve profiled each one to find out what makes them so special.

Hair Salon of the Year

Winner: Ikon Hair Design

FINALISTS:

• Amica Eco Hairdssing

• Berlin Hair Lounge

• HeadRush

• Hairography

• SOCO by The Sober Colourist

Ikon Hair Design in Cork is owned by Valerie Finnegan Cahill, who has 45 years of experience in the hairdressing industry, and has created a bespoke salon culture, built on collaboration, empowerment and care. For Finnegan Cahill, culture isn’t a statement on a wall, it’s a way of life that all members of the team live and protect every single day. Her structured communications strategy involves monthly meetings, one-to-ones, and a unique operational manual and induction process.

Client experience is at the heart of everything at Ikon. To ensure consistency and excellence across every interaction, the operational manual sets out clear policies around customer relations, so that the salon’s values and standards are upheld from the very beginning of the client journey, from the initial welcome to aftercare. Training and ongoing education are key to delivering on these policies, which aim for one outcome – that every client leaves the salon feeling valued, cared for and confident.

Over the last 18 months, Ikon’s promotional activity has focused on innovation, loyalty and building strong client connections. Its long-standing Ikon Hair Gym continues to be a signature programme, positioning the salon as a ‘personal trainer for hair health’. Promoted heavily every December as a giftable package, it provides four visits over three months with restorative treatments, blowdrys and a homecare plan. This initiative boosts gift sales at Christmas, while securing forward bookings in January, a traditionally quieter period.

“Winning this award is absolutely amazing for us all; it is a reflection of what each member of the team does in the salon every single day.”

Valerie Finnegan Cahill, owner, Ikon Hair Design

Salon/Spa Team of the Year

Winner: The Spa at The Kingsley

The team at The Spa at The Kingsley in Cork prides itself on having an unwavering commitment to excellence, wellbeing and community, both within its workplace and in the wider local area. Its passion for holistic wellbeing is evident in every interaction, as it combines professional expertise with warmth, creating an environment where guests feel nurtured, informed and cared for.

All team members are closely involved in shaping the guest experience, from brainstorming ideas to developing new treatments, ensuring everyone has a voice and a sense of ownership in the spa’s success. This approach fosters collaboration, motivation and creativity.

The team actively champions wellbeing, hosting a wide range of initiatives for all departments. These include weekly stretch sessions, lunchtime walks, wellbeing days, micro team-building activities and bi-monthly social events such as Sunday Funday. Through these initiatives, it created KWell, its employee wellbeing team, ensuring staff health and morale remain a continuous, collaborative focus.

Beyond the spa, the team supports the local community. Each month, it visits its two local cancer support centres to offer complimentary holistic treatments to cancer patients, providing comfort and care during challenging times. It also supports its local hospital’s wellbeing initiatives by sponsoring a monthly prize, reinforcing its commitment to health and positivity in the wider community.

“Entering and winning has been such an incredible experience, and we have been able to showcase the amazing work our team does.”

Melissa Jones, group spa development manager at The Kingsley

FINALISTS:

• Amica Eco Hairdressing

• Aqua Sana Forest Spa

• Berlin Hair Lounge

• Davey Dublin

• Ikon Hair Design

• K. Hair Carlow

• The Spa at Dunboyne Castle Hotel

Business Director of the Year

Distributor winner: Kieran Walsh, National Beauty Distribution

FINALISTS:

• Greg and Alison Clarke, Amica Eco Hairdressing

• Sheila Curran, Coogan Bergin Beauty & Skin Clinic

• Valerie Finnegan Cahill, Ikon Hair Design

• Maria Haberlin, Berlin Hair Lounge

• Anita Kucsera, Annutri/Hair Cafe Salon

Salon

business winner:

FINALISTS:

• Greg and Alison Clarke, Amica Eco Hairdressing

• Sheila Curran, Coogan Bergin Beauty & Skin Clinic

• Valerie Finnegan Cahill, Ikon Hair Design

• Maria Haberlin, Berlin Hair Lounge

• Anita Kucsera, Annutri/Hair Cafe Salon

National Beauty Distribution’s director Kieran Walsh has led the business’s long-term strategy, shaping culture, driving growth and ensuring operational excellence. With the company distributing a number of professional brands, including KEVIN.MURPHY, K18 and Colour Wow, Walsh’s role spans across expanding its portfolio with international brands, developing homegrown names and overseeing infrastructure innovations, such as the introduction last year of AutoStore, the first robotic warehouse in Ireland’s hair and beauty sector.

In the last 12 months, National Beauty Distribution has achieved several milestones under Walsh’s leadership, including considerable revenue growth and market expansion. He prides himself on being able to deliver commercial growth, operational excellence and brand-building success. His dedication to strategic leadership and continuous development has seen him complete the Harvard Business School Leadership for Senior Executives (LSE) programme in order to enhance his ability to manage change, lead strategically and navigate global markets with resilience.

Walsh says that he motivates others in the company through transparency, celebrating success and sharing a clear vision of what everyone can accomplish together. He believes in empowering his 75-strong team members, recognising their strengths, and creating an environment where everyone feels part of the shared journey and success of the company.

“Winning this award is just incredible. It is so rewarding for the whole team to be honoured by an industry that we love.”

Kieran Walsh SPONSORED

Denise Bennett White, Denise’s Beauty & Skin Clinic

Denise Bennett White opened Denise’s Beauty & Skin Clinic in New Ross in Co Wexford 30 years ago, with a goal to create a space where clients feel seen, cared for and truly confident in their own skin. What began as a one-room salon has grown into a thriving, multi-room clinic, recognised for its excellence and innovation.

According to Bennett White, her leadership journey has been shaped by passion, perseverance and people. She says that she has faced challenges, grown through them, and always led with integrity and optimism. She believes that leadership is not about titles, it’s about nurturing others, staying adaptable and keeping your vision alive, even when things get tough.

Over the past 18 months, Bennett White has guided her clinic through a period of transformation, introducing a number of new technologies in order to stay up to date and relevant within an ever-evolving industry. She has also redefined its digital presence, implemented structured training and development programmes, and elevated the brand to reflect the highest of standards.

While she is proud of the clinic’s growth, she is even more proud of the team members she has seen develop into confident and skilled professionals. After three decades, she still feels the same love for the industry as she did at the start of her journey.

“Taking home this award means so much to me, especially as we are celebrating 30 years in business this year.”

Denise Bennett White

Colour Technician of the Year

Winner: Stephen Aiken, Pure Hair

With over 20 years of experience in the industry, Belfast-based Stephen Aiken is a dedicated hair colourist and stylist, who is passionate about creating bespoke looks that inspire confidence and individuality. He specialises in advanced colour techniques, and blending artistry with expertise, to deliver exceptional results. His winning Modern Relics collection fuses romantic nostalgia with individuality, drawing from eras past with looks reimagined through a modern lens. Each style channels the spirit of a forgotten icon – choppy fringes, playful textures, shorter layers with longer lengths, and muted but moody tones evoke rebellion wrapped in elegance. These are portraits of beauty not preserved, but reborn – weathered, wild and sacred. In Modern Relics, history doesn't repeat, it transforms.

FINALISTS:

• Chloe Houston, Houston Hair

• Dylan Lowry, Queer Hawk

“It was my first time entering these awards, and I can’t believe that I won. I’m so happy, and so honoured.”

Stephen Aiken

Educator of the Year

Winner: Melissa Hayward, Melissa Hayward Academy

FINALISTS:

• Paul Davey, Hairdressing Live

• Valerie Finnegan Cahill, Ikon Hair Design

• Katarzyna Kruszynska, Kohana Professional Academy

• Lorna Melay, Bronwyn Conroy International Beauty School

• Sarah Jane McGrath, National Beauty Distribution

• Nicola Lawless, The Hair Company Broadstone

• Malgorzata Siuciak, Dermapenworld Ireland

• Danny Malone, DM Hair @ Michelle International Belfast

• Danilo Possato, Danilo Possato Hair Studio

• Meadhbh Sheridan, Queer Hawk

SPONSORED BY

Melissa Hayward specialises in hair extensions training, offering both online and in-person options, with group classes, one-to-one tuition and in-salon training available.

Hayward holds a number of QQI Level 6 qualifications, and has also studied at University College Dublin, achieving a postgraduate degree in creativity, innovation and entrepreneurship, and a postgraduate certificate in creativity and innovation for education. She also does quarterly courses in business, social media and related areas.

Hayward has designed a training model that aims to be flexible, modern and supportive, because she understands that stylists and salon owners need education that fits around busy lives, while still delivering outstanding results. All her courses are AIT-accredited, meaning students receive a recognised and insurable qualification upon completion.

As an educator, she believes learning should be accessible, practical and empowering, giving every student the confidence and skills to shape their own future. She speaks openly about her journey, having left school early without doing her Leaving Certificate. She is passionate about showing that there’s more than one pathway to success, and that neurodiversity, difference and resilience can be strengths in business. By sharing her story, she hopes to inspire others.

Hayward recently opened a new flagship training academy in Roscrea, Co Tipperary. It was developed as a purpose-designed training space, created to be welcoming, supportive and focused on high-quality learning.

“I put my heart and soul into my work as an educator, so winning this award means the absolute world to me.”

Melissa Hayward

Irish Hairdresser of the Year

Winner: Martine Broggy

Martine Broggy is director of the Natural Hair Company in Lisburn in Northern Ireland, which has been in business for more than 30 years. Broggy has worked in both Paris and Bareclona, and her work has featured in a number of publications, including Hairdressers Journal and Vogue. Her winning Magpie collection is inspired by the bird’s nature – mischievous , beautiful and drawn to brilliance. Exploring the tension between wild nature and curated elegance, each style is a ‘collected treasure’, with strands twisted, woven and shining like stolen jewels in a nest of identity.

FINALISTS:

• Paul Davey, Davey Dublin

“I have been in this industry a really long time, and winning this award is amazing. It’s not just about me, it’s about my whole team.”

Martine Broggy

Make-up Artist of the Year

Winner: Jessica Malone, Jessy Malone Makeup Artist

FINALISTS:

• Olena Huliaieva, Olena MUA

• Aliona Kasciukeviciene, Talisman Makeup Artist

• Nataliia Nalyvayko, Lovely Beauty Suite by Natalie

• T ieran O’Brien Connolly, Infurno Beauty

• Nelly Serment, Airbrush Makeup and Hair by Nelly

• Simon Houston, Houston Hair

• Damien Johnston, Pure Hair

• Stephen O’Driscoll, Stephen O’Driscoll Hairdressing

• Orla Sadlier, House of Colour

SPONSORED BY

With over 11 years of experience in the beauty industry, Jessica Malone began her career with MAC Cosmetics, where she developed a deep understanding of make-up artistry, technique and client care.

After several years honing her skills, she moved into education, and subsequently opened her own make-up college, which gave her a new appreciation for the craft, and a passion for helping others build confidence through creativity.

The Covid-19 pandemic forced her to close her college, and she then moved into freelance make-up artistry, focusing on bridal, editorial shoots and masterclasses. Since then, she has built a loyal client base, has worked across a range of magazine titles and grown a strong online community of over 41,000 followers. This social media presence has become a key part of her success, allowing her to share her work with audiences in Ireland, the UK and the US.

Over the past 18 months, Malone says she has poured her heart into growing her business – creatively, professionally and personally. Her focus continues to be on connection and consistency, building a client base through genuine relationships, word of mouth and a trusted reputation. Her plans this year include growing her business, launching her own website, hosting masterclasses, and collaborating with Irish and international brands. She wants to continue empowering others through make-up – not just by enhancing beauty, but by inspiring confidence, creativity and self-expression.

“I have been a make-up artist for 12 years, and to win this trophy this year is just such a huge recognition for me.”

Jessica Malone

Aesthetic Clinic of the Year

Winner: South William Clinic

South William Clinic’s state-of-the-art facilities aim to deliver an exceptional patient experience and world-class treatment outcomes, across three locations in Dublin city centre, Clontarf and Terenure. Every branch has been designed with a focus on comfort and clinical excellence. Features include a luxury skin shop, where clients can experience a curated selection of medicalgrade skincare and supplements from leading global brands, supported by expert guidance from the team.

South William Clinic’s philosophy is rooted in the belief that aesthetic medicine should go beyond surface-level beauty. The team is dedicated to helping patients look and feel their best, with every patient journey beginning with an in-depth consultation to understand each individual’s goals, lifestyle and unique skin concerns. A personalised treatment plan is then designed to deliver natural, long-lasting results. Every team member is trained not only in clinical excellence, but also in hospitality and communication, ensuring a seamless experience from booking to treatment. Its CRM system allows it to monitor patient satisfaction, track follow-ups, and deliver consistent and personalised engagement across all clinics.

Last year, South William Clinic launched its Longevity Suite, offering a holistic approach to health, wellness and advanced longevity therapies, and marking an evolution in its commitment to complete wellbeing.

“Winning this award means a lot to us, and it’s down to all the hard work and dedication from every member of the team.”

Brendan Molloy, owner, South William Clinic

Nail Salon of the Year Winner: Beautique

FINALISTS:

• Beauty Stories

• Culture Club Beauty

• Fab Nails

• Glazed Nails & Beauty

• Home of Shellac

• Polished Dream

FINALISTS:

• Bay Aesthetics Clinic

• CUC Medical & Aesthetics

• LumaDoc

• NM Aesthetics

• ORA Skin Clinic

• Renew Skincare & Aesthetics Clinic

Aesthetic Practitioner of the Year

Winner: Dr Ninnette De Klerk, Ailesbury Clinic

This is Dr Ninnette De Klerk’s second time to win Therapist of Year, having also received the trophy at the Beauty, Hair & Spa Awards 2024.

Dr De Klerk qualified as a doctor in South Africa in 2006, and owned an aesthetic clinic there, before she moved to Dublin in 2021. She began working in the Ailesbury Clinic in 2023, and has since expanded the range of offerings there to include more energy-based treatments, body treatments and weight-loss consultations.

She says that her true focus is not on a single procedure, but on creating a personalised, results-driven treatment plan that addresses each patient’s unique concerns, while maintaining a natural and harmonious outcome. She specialises in comprehensive facial assessment and treatment plans, combining a variety of modalities to achieve the best possible aesthetic and clinical results.

In addition to her aesthetic work, she draws on her dermatology background to treat acne, rosacea, psoriasis and dermatitis, and also performs mole-scanning, biopsies and lesion management, where clinically indicated. Early detection of skin cancers is a particular area of focus, as timely diagnosis is critical to achieving better outcomes for patients.

Dr De Klerk’s patient base is diverse, spanning all ages, and a wide range of skin concerns and pathologies. She uses a multi-layered approach to deliver subtle, yet transformative results, always ensuring her patients are fully informed and comfortable with every step of their journey.

“Being a finalist in this category was such an honour for me, so there are no words to describe how brilliant it is to win.”

Dr Ninnette De Klerk

Beauty Salon of the Year

Winner: Ómra Beauty

FINALISTS:

• Beauty No. 8

• Culture Club Beauty

• Denise’s Beauty & Skin Clinic

• Eden Beauty Group

• Eternal Beauty Salon

• SKIN by Olga

• The Beauty Room Greystones

FINALISTS:

• Edel Woods, ORA Skin Clinic

• Emily Larkin, Skinology Clinic

• Olivia Kirwan, Bay Aesthetics Clinic

• Plamena Rhead, Dr Rhead Aesthetics

SPONSORED BY

Ómra Beauty, which also won Beauty Salon of the Year in 2024, is owned by Rachael Foley. The Dublin salon’s philosophy is built on care, respect and empowerment. The team believes that true beauty comes from within, and its mission is to provide treatments in a friendly, relaxed environment, where every client feels valued. Its commitment extends beyond treatments, as it puts a strong emphasis on educating clients, so they leave feeling both rejuvenated and empowered with knowledge to support their own wellbeing.

Foley and her team believe that what sets Ómra Beauty apart and helps it to stand out is its inclusivity and breadth of services. It strives to be true sanctuary and safe space, welcoming clients of all ages, backgrounds and needs. It offers specialist treatments often unavailable in other salons locally, including oncology aesthetics and pregnancy treatments, alongside a full range of beauty services. This ensures that every client feels seen, supported and cared for, regardless of their personal circumstances.

The salon also prides itself on delivering a uniquely personalised experience. Its client records detail far more than appointments – they capture each client’s preferred tea or coffee, room temperature, style and volume of music, as well as personal milestones such as birthdays, family updates or recent holidays. This allows the team to create a homely and welcoming atmosphere.

“We all work very hard in the salon every day, so it is just incredible for us to receive this kind of industry recognition.”

Rachael Foley, owner, Ómra Beauty

Spa of the Year

Winner: The Spa at Dunboyne Castle Hotel

The Spa at Dunboyne Castle is focused on curating beautiful and effective wellbeing journeys, tailored to the individual needs of every guest. Its range of treatments, rituals and spa packages offers a unique blend of natural, sustainable, organic and vegan options, alongside advanced, results-driven facials and body therapies.

The spa values companies that share its ethos, philosophy and vision for the future. It works with innovative professional spa brands, such as Ground Wellbeing and [ comfort zone ], which are internationally acclaimed for their award-winning treatments, ethical practices, natural ingredients and meaningful contributions to the planet.

The spa prides itself on offering a truly exceptional guest experience. Its team is made up of dedicated, highly trained professionals, who are constantly upskilling and expanding their expertise to deliver the highest standard of service. The therapists, receptionists and spa attendants are passionate about their work, and committed to continuous improvement in all areas of guest care.

The spa is a fully gender-neutral environment, offering the same level of privacy and comfort to all guests. Each treatment includes guidance on suitability, helping guests confidently choose options that best meet their individual needs and preferences.

SPONSORED BY

“We have an immese sense of pride after winning this award – it’s the most amazing feeling for everyone on the team.”

Tanisha Mongan, assistant spa manager, The Spa at Dunboyne Castle Hotel

Therapist of the Year

Winner: Jessica Bowes, South William Clinic

FINALISTS:

• Maíne Alcalde, Maíne Alcalde Orthomolecular Aesthetics

• Petra Cooper, P.S. I Love You Health and Beauty

• Rachael Foley, Ómra Beauty

• Elaine McParland, Up To My Eyes

• Sara O’Hagan, Skinglow Clinic

• Ciara Ryan, The Spa at The Kingsley

• Debbie Ying He, Coogan Bergin Beauty & Skin Clinic

FINALISTS:

• Asha Spa

• Drumhierny Woodland Hideaway

• Eidin Spa at Great National Hotel

• The Spa at The Kingsley

• Unique Day Spa

SPONSORED BY

Jessica Bowes’s journey in the industry began from a deeply personal place after she lost her partner to malignant melanoma. At the time, she had a four-year-old child and no qualifications, and she made a promise to herself to live her life with purpose, and with a dedication to helping others feel seen, heard, understood and cared for.

She has since built a successful career in beauty and aesthetics, and is very proud to have turned personal loss into a career of healing and empowerment. It is that passion that continues to drive her every single day. She holds herself and the South William Clinic to the highest standards of education and client care, ensuring every treatment delivers not just results, but also genuine transformation. She strives to always be completely honest with clients, and transparent about expectations.

Bowes has contributed to the success of the South William Clinic in multiple ways. These include being a member of the lead consultation team, meaning she is the first point of contact for clients, responsible for assessing their needs, creating personalised treatment plans, and ensuring every experience begins with trust, care and professionalism. By building strong relationships and guiding clients to the most effective treatments, she has helped improve client retention, treatment outcomes and overall satisfaction.

“For me, this award is a reflection of all the incredible work that is done by every single member of the team at the South William Clinic.”

Jessica

Bowes

in town The only show

Professional Beauty & Hair 2026 took place at the RDS in Dublin on 19-20 April, welcoming thousands of visitors over two days.

The high-energy event featured a huge number of brands showcasing their products and innovations, to help salon owners elevate their offering and boost their business.

It also saw live education taking place on two free stages. The Beauty Stage and The Hair & Barbering Stage hosted a line-up of well-known industry names, who gave talks and demos, inspiring visitors with valuable content to use in their own day-to-day activities.

On The Beauty Stage was Susan Fox, who explained how to treat rosacea; Louise O’Loughlin, who spoke about oncology aesthetics; Liz McKeon, who broke down the benefits of using AI in your salon business; and Aisling Powell,

founder of House of Bosses, and business growth and bookings strategist, who talked about converting social media engagement into bookings.

Beauty Boost Solutions director Marsha Abrahams looked at how to price for profit; Kamil Szymanski, biomedical scientist and founder of Phoenix Biomedical, explained how SQT Ireland’s newest innovation works for skin renewal; and Federica Turati, international MUA and EVAGARDEN trainer, did a make-up workshop.

Amica Eco Hairdressing co-owner Greg Clarke hosted the Salon SOUL panel, which included salon owners Cyril Morgan, Nicola Lawless, Bridget Haren and Ciara Dorrington, along with Luke Doolin from Phorest. The theme was Shaping the Future, and they had an interactive discussion on the challenges and opportunities within the sector.

Professional Beauty & Hair returned to Dublin in April, with industry professionals experiencing brands, education, networking and more, all under one roof

‘The show this year was excellent for our business – we signed up numerous salons, and we are really looking forward to beginning our training with them’

EVANZA FERRIS, MANAGING DIRECTOR, SQT IRELAND

Over on The Hair & Barbering Stage, Bridget Haren, Sarah Mason, Sean Taaffe, Melissa Hayward and Paul MacSpecial took to the platform for some head-turning moments. Other highlights were The Circus of Creation by the Irish Hairdressing Council; the Irish Hairdressers Federation (IHF) Star Team, who focused on taking the first step to having a standout career in hairdressing; and the IFH Art Team’s live collaboration.

Meanwhile, the Nail Competitions and Make-up Competitions were a unique chance for professional and student nail techs and MUAs to display their talent and skills, and stand out in the sector.

“We had a great experience at the show this year; footfall was up on last year, and we met a lot of salon owners and generated many leads,” said Paul O’Neill, owner of Global Beauty, which distributes brands such as HS Milano. “We also had a lot of retail sales over the Sunday and the Monday.”

“We introduced a spin-the-wheel game this year, and it worked really well as it increased footfall both on our stand, and on the stands that were around us,” explained Philip Meehan, brand

master educator, Revlon Professional. “It slowed people down as they stopped to look at it and to queue to play it. We did very well selling retail too, and we interacted with a lot of salons, and got a lot of leads.”

“The show this year was excellent for our business – we signed up numerous salons, and we are looking forward to beginning our training with them,” said Evanza Ferris, managing director, SQT Ireland. “Our new collagen peptides product did really well too, we got a lot of stockists.”

“For us, the show was excellent for generating high-quality leads,” added Susan Fox, owner of Eden Beauty, which distributes Casmara and Azela. “There were a lot of high-end salons there this year.”

In an ever-evolving industry, Professional Beauty & Hair 2026 was the standout beauty and hair event of the year, as it welcomed professionals from across the sector, giving them an interactive space to discover new brands, learn about emerging trends and network with their peers. Professional Beauty & Hair 2027 will return to the RDS in Dublin on 11-12 April, so stay tuned to our website and socials as we reveal details in the coming months. PBHJ

‘We had a great experience at the show this year; footfall was up on last year, and we met a lot of salon owners and generated many leads’

PAUL O’NEILL, OWNER, GLOBAL BEAUTY

THE TRESS(ES) Say yes to

If you are offering an extension service in your salon, or are planning to introduce one, the bridal hair market presents an opportunity to boost your business

While hair extensions were mostly used to add length in the past, these days, extension clients have many different goals. Whether it’s filling out a thinning hairline, covering postpartum shedding or adding volume, the right extension service can deliver a visible transformation. And while extensions may appear to be a long-term commitment, there’s a growing demand for occasion-driven extensions, particularly in the bridal hair market.

Weddings now come in all shapes and sizes, from registry office ceremonies to multi-day events. So, it’s not surprising that each bride will often have visions of a bespoke hairstyle to complement her outfit, setting and personal style. With more brides than ever prioritising looks that last from aisle to afterparty, extensions are a great option for clients looking to elevate their natural hair.

“For brides, extensions can completely transform what’s possible with their hair,” says Danielle Garner, Great Lengths

‘Extensions can give brides the hair they deserve on their special day, providing instant volume or length, without the pain of getting there’

digital advocate and owner of Wildflower in Dublin. “It’s not just about adding length or volume, it’s about giving them the freedom to create a look that reflects their style and their wedding. Whether that’s something soft and romantic, a more polished, structured finish, or a relaxed boho vibe, extensions allow us to tailor the hair to the overall big day vision.”

“Brides aren’t just thinking about how they look walking down the aisle; they want a style that holds beautifully throughout the day, and often into the next day, or even a full wedding weekend and honeymoon,” says Melissa Hayward, owner of Melissa Hayward Academy, which runs nationwide extension training courses.

“Hair extensions are a brilliant way to achieve that. They don’t just add length, they add structure, support and longevity to any style. Whether it’s soft waves, a textured upstyle or a sleek ponytail, extensions help the hair maintain its shape for much longer, even in different climates. They also bring that extra level of polish and luxury that so many brides are looking for.”

Tape types

So, what type of extensions are suitable for a bridal look? “Tape extensions are very popular for bridal hair because they’re lightweight and lie flat against the

scalp, which means they blend seamlessly with the natural hair and remain very discreet in both upstyles and soft, flowing looks,” says Katie Jane Goldin, owner of Hairtalk Extensions. “They offer a balance between being longlasting as they can be reused up to three times, and still flexible. They can stay in the hair for several weeks, so brides can enjoy the extra length and fullness well beyond the wedding day if they choose.”

“GL Tapes Natural Cut are brilliant for bridal work, especially when time is tight,” says Pamela Docherty, Great Lengths digital advocate and owner of Peeky & Ty in Glasgow in Scotland.

“I’ve applied them on the day of the wedding – usually for brides flying in from abroad, as sometimes I’m meeting them for the first time on the morning of the big day. A lot of inspiration pictures – which are increasingly AI-generated – often rely on extensions, which is something brides don’t always realise. The beauty of GL Tapes is you can quickly place a few in to create a Pinterest-worthy style.”

Clip-ins solutions

“The type of extensions really depends on the bride’s lifestyle, timeline and the look she wants to achieve,” says Hayward. “For brides who want something just for the day, clip-in extensions are a fantastic option. They’re quick to apply, and perfect for adding volume or length, without any long-term commitment or maintenance.”

“These days, it’s not uncommon for brides to change their dress, and their hair, in between the ceremony and reception, providing a great opportunity to utilise extensions for a dramatic transformation,” says Sheree Tomić, Zen Hair brand ambassador and UK-based bridal hair specialist. “Clip-ins are a bridal game-changer; Zen’s Serene Collection is incredibly secure, lightweight and natural, ideal for achieving anything from big, boho braids to sleek Hollywood waves. I

love using them on brides who want that extra bit of drama, or need more hair to work with for intricate styling.”

“If your bride doesn’t want to commit to extensions beyond the big day, Remi Cachet’s hair pieces, such as the human hair buns or clip-in wefts, are a great option, especially for those seeking a timeless wedding updo,” explains Victoria Lynch, founder of Remi Cachet. “Gone are the days when brides had to grow their hair for years to achieve their wedding day hair goals. Extensions can give brides the hair they deserve on their special day, providing instant volume or length, without the pain of getting there.”

Visual marketing

If you are offering a bridal extension service, your marketing should be very visual, according to our experts.

“Showing real bridal transformations is always the most effective approach,” stresses Goldin. “Before-and-after images and videos, styling videos, and real wedding looks will help brides understand what extensions can actually achieve. Collaborations with bridal make-up artists, photographers and other wedding suppliers can also be a great way for stylists to connect with brides who are actively planning their big day.”

‘When done correctly, extensions are completely undetectable, and can make a huge difference to how the hair looks, and how the bride feels’

“For brides who want their hair to look incredible not just on the wedding day, but throughout the honeymoon, I would usually recommend more semipermanent methods such as wefts or nano beads,” says Hayward. “These sit very naturally in the hair, allowing for versatile styling, without being visible, and mean the bride wakes up every day still feeling ‘wedding ready’.”

Consultation process

As with any service, consultation is key when it comes to bridal hair extensions. “Ideally, I would recommend starting the consultation process at least six months before the wedding,” advises Hayward. “This gives enough time to assess the hair, choose the right method and colourmatch perfectly. For brides opting for semi-permanent extensions, it also allows time for a maintenance appointment before the big day, so everything looks absolutely flawless.”

“It’s a good idea to start the conversation early,” agrees Goldin. “As tape extensions can typically be reused up to three times, stylists can plan applications around key dates in the wedding calendar. The first application might be for the hen party and the hair trial, the second for the wedding itself, and the third for the honeymoon.”

“Education and visuals are everything – brides need to see what’s possible,” agrees Hayward. “Social media and dedicated wedding groups and pages are powerful tools for showcasing your work and attracting the right clients. Sharing transformations and real wedding content is incredibly effective. It’s also a good idea to explain how extensions improve longevity, volume and the overall finish of a style. People buy from people, so showing your personality and a bit of behind-the-scenes content on social media really helps to build trust and connection with potential brides.”

It’s important too to highlight that it is about enhancing the bride’s hair in a natural way, and that the possibilities can be endless. “We often see brides light up when they realise what can be achieved with the right extensions,” says Garner. “We can create that ‘dream hair’ moment that still looks natural and seamless.”

“The goal is to create a look that is the best version of the bride,” says Hayward. “When done correctly, extensions are completely undetectable, and can make a huge difference to how the hair looks, and how the bride feels. We all know that confidence is everything on a wedding day, and great hair plays a big part in that.” PBHJ

PAMELA DOCHERTY FOR GREAT LENGTHS IMAGE CREDIT: CRAIG AND EVA SANDERS

REMI CACHET

PREVENT Preserve to

Prejuvenation is reshaping how under-35s approach skin health, with aesthetic devices offering a preventative alternative to reactive anti-ageing

An increasing number of clients are realising that they no longer need to wait for visible signs of ageing before taking action on their skin’s long-term health, with many under-35s choosing to focus on it now. This prejuvenation trend has been supported by a wider range of aesthetic devices designed to work with the skin’s natural regenerative capacity, offering preventative benefits, without altering facial structure.

However, as opportunities for early intervention increase, so too does the responsibility on practitioners. Navigating prejuvenation requires careful judgement, distinguishing education from hype, and genuine skin need from anxiety-driven demand.

Prejuvenation in younger skin

Prejuvenation is often misunderstood as ‘anti-ageing early’, but experts are clear that this framing misses the point. “True prejuvenation isn’t about chasing youth –it’s about preserving skin health, function and resilience, before visible decline sets in,” explains Dr Ahrooran Sivakumar, medical director of Dr A Aesthetics and A Aesthetics North Coast, which has clinics located in Derry and Coleraine in Northern Ireland. “It’s proactive, not corrective, and ideally grounded in education rather than intervention for its own sake.”

“Prejuvenation is, in many ways, a modern term for something we have long aimed to do in good dermatology and aesthetic medicine, which is to optimise

treatments

skin health and prevent premature ageing,” says Dr Brian Higgins, founder of the Galway Skin Clinic in Galway. “Terms such as ‘collagen banking ’ can sometimes sound like marketing language, but at their core, they refer to supporting the skin’s foundational structures –collagen and elastin – which contribute to firmness, elasticity and overall skin quality. This can be achieved in a variety of ways, from injectable treatments to energybased devices.

“However, in my opinion, the most important aspect of prejuvenation is often the least glamorous. Preventing premature ageing through consistent, evidencebased skincare, particularly effective sun protection and appropriate moisturisation, remains the cornerstone of long-term skin health. These simple interventions often have the greatest cumulative benefit, and can reduce the need for more invasive treatments over time.”

Amy Peterson, medical aesthetician and founder of Skincare by Amy Peterson in Miami, echoes this skin-first philosophy. “For me, prejuvenation is really about taking care of the skin before it’s asking for help. In clients under 35, preventative ageing isn’t about fixing anything, it’s about maintaining what’s already working; healthy collagen, good elasticity and a strong barrier.”

According to Dr Yannis Alexandrides, plastic surgeon, and founder and medical director of 111 Harley St, while the term prejuvenation is quite new, the principle is

‘In clients under 35, preventative ageing isn’t about fixing anything, it’s about maintaining what’s already working; healthy collagen, good elasticity and a strong barrier’

not. “It is not a new concept, but in the past few years, it has gathered a lot of momentum,” he says. “Instead of waiting until they see signs of ageing to address them, people are investing in treatments, skincare and minimally invasive procedures earlier in life, in order to stay one step ahead of ageing.”

Concerns driving demand

Experts agree that true biological ageing is often minimal in the under-35s age group. “The most common concerns I see in patients in their late 20s or early 30s are loss of radiance, early fine lines, textural irregularities, dehydration, impaired skin barrier and early pigmentary changes,” says Dr Priya Verma, an aesthetic doctor based in London. “More frequently, these concerns reflect lifestyle factors, such as chronic stress, UV exposure or barrier damage, rather than intrinsic ageing.”

“In younger patients, concerns are less about wrinkles and more about issues such as acne, redness, pigmentation, dullness or skin that simply ‘doesn’t look as good as it should’,” notes Dr Higgins. “These are often treatable medical or dermatological conditions, and addressing them appropriately can significantly improve both skin health and confidence.

“It is also important to recognise that we are often more critical of ourselves than others are. Social media, filters and high-definition photography have heightened awareness. At the same time, genuine skin disease can have a significant psychological impact, affecting confidence and wellbeing. A holistic approach is essential. This means identifying and treating skin disease where present, optimising skincare and being mindful of the psychological impact. Sometimes, the best approach is education and good skincare.”

Incorporating aesthetic devices

Device-led treatments can form the backbone of ethical prejuvenation.

“Non-invasive and minimally invasive devices can play a valuable supportive role in preventative ageing, provided treatments are well-indicated and expectations are realistic,” says Dr Verma.

“Energy-based devices can help improve skin quality, firmness and collagen stimulation, without altering facial structure. Non-ablative laser rejuvenation and microneedling treatments are certainly safe, effective, well-tolerated and deliver results with a consistent, optimised treatment plan in place.”

“Before considering any device-based treatment, foundational skin health must be addressed,” says Dr Higgins. “If someone is smoking, not using SPF or not

following a skincare routine, then even the most advanced treatments are unlikely to deliver meaningful long-term benefit.

“For patients with good foundational care, treatment selection should be guided by individual concerns. If early laxity or skin texture is the primary issue, radiofrequency microneedling can be an excellent option, offering gradual collagen stimulation and improvements in skin quality. If the concern is more related to vibrancy, glow or early under-eye changes, regenerative injectable treatments such as PRP or polynucleotides may be more appropriate. Ultimately, ethical prejuvenation is about careful patient selection and tailored treatment. A one-size-fits-all approach is rarely appropriate.”

Peterson emphasises function over instant gratification. “Devices can be supportive when used to strengthen skin function, rather than chase instant results. Early intervention should feel like you’re encouraging the skin, not pushing it.”

Dr Alexandrides agrees, noting that technology continues to play a leading role. “LED is one of my favourite treatments, especially with clinic-based LED, which delivers the highest intensity, but also in the right combinations to treat different conditions, such as ageing, inflammation or preparing the skin for in-clinic treatments.”

When it comes to prejuvenation, collagen banking is a recurring theme. “For preventative treatments, the objective should be on fibroblast stimulation and effectively banking collagen,” says Dr Verma. “I am a firm believer in focusing on this premise in younger patients, using microneedling and exosomes for gentle stimulation of the dermis to promote skin integrity.”

Heat-based technologies also have a role, but only when used cautiously. “More heat does not mean better results,” she adds. “We need to be careful not to tip into the realms of inflammation and extracellular matrix stiffening.”

‘In many ways, successful prejuvenation is not always immediately dramatic, it’s more evident in the long term, as patients simply continue to look well and age naturally’

Results and expectations

The experts are clear that results should be low-key. “The outcomes of device-led prejuvenation should be subtle, cumulative and maintenance-focused,” says Dr Verma. “Patients can expect improvements in skin texture, firmness, luminosity and resilience, not dramatic ‘anti-ageing’ changes.”

“Prejuvenation is about slowing the development of visible ageing and, if done well, results are subtle, and include improved skin quality, a healthy glow and better texture,” notes Dr Higgins. “In many ways, successful prejuvenation is not always immediately dramatic, it’s more evident in the long term, as patients simply continue to look well and age naturally.”

Perhaps the most important part of prejuvenation is knowing when not to treat. “I would advise delaying or declining treatment when the concerns are disproportionate to clinical findings, driven by comparison culture, or rooted in anxiety rather than objective skin change,” says Dr Verma. “Saying no is sometimes the most ethical treatment decision.”

Dr Alexandrides agrees. “Just because you can have a treatment doesn't mean you need a treatment,” he says.

“Knowing when not to treat someone is fundamental to ethical medical aesthetics,” stresses Dr Higgins. “Not every patient needs a procedure, and sometimes the most appropriate intervention is reassurance and skincare optimisation. This is why I always encourage patients to seek treatment from clinicians – doctors, dentists or nurses who are trained to place patient advocacy first. Our role is to assess what is appropriate.”

“Prejuvenation requires clinical judgment over commercial pressure, education over intervention and prevention over correction,” says Dr Sivakumar. “Ultimately, it is less about doing more, and more about doing the right thing, at the right time and for the right reason.” PBHJ

TAILORED TREATMENTS

From collagen-supporting technology to subtle skin-tightening systems, these devices are suited to preventative

facial treatments

DERMALUX 

The Dermalux Compact Lite is an LED phototherapy device designed for aesthetic and wellbeing treatments. It delivers blue (415 nm), red (633 nm) and near-infrared (830 nm) wavelengths through an adjustable three-panel head, targeting acne, pigmentation, redness, dryness and skin rejuvenation. Compact and consumable-free, it allows single or blended wavelengths for personalised treatments. dermaluxled.com

CUTERA 

Secret PRO is a skin revitalisation treatment that combines two technologies – fractional CO₂ laser and radiofrequency microneedling – in a single device. This means all layers of the skin can be treated safely and effectively, offering results for a wide range of skin concerns. Secret PRO features four unique options, designed specifically to address the patient’s needs, whether that is prejuvenation treatments or more intensive, correction solutions. cutera.com

ZEMITS 

Verstand HD Pro is a multifunctional aesthetic platform designed to support skin health across all ages, from teenage acne-prone skin to preventative and mature concerns. The system combines microcurrent muscle toning, RF skin tightening for collagen stimulation, Dermedrop electroporation for advanced active delivery, ultrasonic peeling for clarity and congestion, and Hydrodiamond technology for deep cleansing, hydration and barrier support. zemits.co.uk

BTL 

EMFACE is a non-invasive treatment that uses synchronised RF and HIFES energies to reduce the effects of facial ageing and tighten the skin. Suitable as a prejuvenation treatment in younger patients, the radio frequency heating technology increases the natural production of both collagen and elastin fibres in the skin. The treatment helps patients to strengthen facial muscles, as it smooths skin and reduces the appearance of wrinkles, creating a natural lift, without any downtime. btlaesthetics.com

CACI 

Designed for the growing prejuvenation movement, CACI Synergy Flex is a non-surgical aesthetic system that suits 20-to-30-something skin. Combining advanced microcurrent technology with a results-driven skin rejuvenation approach, including attachments such as Microcurrent Gua Sha and the Microcurrent Energising Mask, Synergy Flex helps stimulate collagen production, strengthen the skin barrier, improve tone and texture, and maintain skin health, supporting preventative anti-ageing before visible signs appear. caci.ie

WHAT’S IN YOUR Kitbag?

Hairdressers rely on their trusty kitbag of favourite products and tools to ensure every job is a success, so we asked some well-known stylists about their essentials

Estelle Murphy, owner of 3Degrees Hair Design in Cork city

Andrew Barton, UK-based stylist and NAK Hair European brand ambassador

WHAT’S THE ONE THING IN YOUR KITBAG THAT YOU CAN’T LIVE WITHOUT?

My scissors. They’re everything to me. The right pair gives me precision, control and the ability to create the perfect shape in every haircut.

WHAT’S THE WEIRDEST THING IN THERE?

Probably a tiny measuring tape. It might sound odd, but it’s actually really helpful when checking balance and symmetry in certain haircuts.

HOW OFTEN DO YOU UPDATE YOUR KITBAG?

My kitbag is always evolving. Every few months, I add new tools or replace ones,

so that everything stays sharp, clean and up to the standard that I want in the salon.

TOP KITBAG CLEANING TIP?

Consistency is key. I sanitise tools throughout the day, and give my whole kit a proper deep clean regularly, especially the brushes and combs. This keeps everything hygienic and performing well.

WHICH ITEM IN YOUR KITBAG DO YOU RUN OUT OF MOST FREQUENTLY?

Colour gloves. When you’re doing colour all day, you go through boxes of them faster than you’d think!

talisman and a very old wig that’s been in there for years, and been used on hundreds of shoots. I use Racoon extensions so there is also a pair of silk stockings in my kitbag to keep hair wefts in.

HOW OFTEN DO YOU UPDATE YOUR KITBAG?

I regularly update it, especially with newly launched hair products, such as the NAK Hair K.REVIVE Peptide Leave-in Power Mask, which is a saviour for even the most tired hair.

TOP KITBAG CLEANING TIP?

WHAT’S THE ONE THING IN YOUR KITBAG THAT YOU CAN’T LIVE WITHOUT?

Eveything is essential, and over the years I’ve learnt to condense. Products are the

one thing I can ’t do without. NAK Hair

Australia’s new NAK Signature Blowout Smooth Mist is my go-to as it works as a multitasker for any hair type and look that I want to achieve.

WHAT’S THE WEIRDEST THING IN THERE?

Well, that would be telling! There are band-aids, painkillers, a good luck

Clean it regularly! I’m obsessed with neatness and cleanliness; everything has its place and packing cubes are my must-haves. Muji have some of the best.

WHICH ITEM IN YOUR KITBAG DO YOU RUN OUT OF MOST FREQUENTLY?

I’m forever refilling my grip and hair pin box. My favourite place to stock up on these styling essentials is Banbury Postiche.

WHAT’S THE ONE THING IN YOUR KITBAG THAT YOU CAN’T LIVE WITHOUT?

Argan oil. It helps me tame flyaways, keeps hair smooth and makes it shiny in an instant.

WHAT’S THE WEIRDEST THING IN YOUR KITBAG?

A toothbrush for smoothing down any stray hairs – especially useful for photoshoots!

WHAT’S THE ONE TOOL YOU’D SAVE IN AN EMERGENCY?

My hair extension pliers – I’d be lost without them.

HOW OFTEN DO YOU UPDATE YOUR KITBAG?

Every month. When a new product comes out that I think will be good, I will purchase it.

WHAT’S THE ONE THING IN YOUR KITBAG THAT YOU CAN’T LIVE WITHOUT?

I can’t live without my YS Park combs, BaBylissPRO round brushes and my ghd chronos straightener. When it comes to styling products, Schwarzkopf Professional OSiS+ Texture Craft Spray is a must for creating instant texture and grip when I’m styling on education days.

WHAT’S THE WEIRDEST THING IN THERE?

Probably the random bits of mech and padding I pick up for styling. I also carry things such as bungee cords and colouring stencils I’ve made myself. You never know what you might need when demonstrating techniques.

HOW OFTEN DO YOU UPDATE YOUR KITBAG?

I clean and update my kitbag after every education session when I return to

WHAT’S THE ONE THING IN YOUR KITBAG THAT YOU CAN’T LIVE WITHOUT?

Revlon Professional Style Masters Photo Finisher Hairspray. Without it, everything collapses around me.

Gareth Williams, global colour ambassador at Moroccanoil and freelance stylist at Williams & Hirst in London

WHAT’S THE ONE THING IN YOUR KITBAG THAT YOU CAN’T LIVE WITHOUT?

My Salon Pro Foils. The 18m are my favourite for the techniques that I do.

the salon, and I top it up with all my favourite Schwarzkopf Professional products. I’m extremely particular about being organised, as it takes the stress out of education days. I also check everything again the night before, and I keep checklists in my notes for colouring days and styling days.

TOP KITBAG CLEANING TIP?

Keep it organised, and clean everything as quickly as you can. I always have a can of CleanIT sanitiser spray in my bag.

WHICH ITEM IN YOUR KITBAG DO YOU RUN OUT OF MOST FREQUENTLY?

I never seem to have enough of the OSiS+ Texture Craft Spray. I also go through a lot of Authentic Beauty Concept Cosmetic Blowdry Jelly, along with Schwarzkopf Professional BLONDME toners, which are always in demand on education days.

WHAT’S THE WEIRDEST THING IN THERE?

Knicker elastic. It works wonders for all kinds of updo styles!

WHAT’S THE ONE TOOL YOU’D SAVE IN AN EMERGENCY?

My Matakki scissors. They’re the backbone of everything.

IS THERE ANYTHING SENTIMENTAL IN YOUR KITBAG?

A little note from my late mum. I’d never take it out.

WHAT KITBAG ESSENTIAL HAS GOT YOU OUT OF THE MOST TRICKY SITUATIONS?

Dry shampoo. It’s the Swiss Army Knife of the hair world.

WHAT’S THE ONE TOOL YOU’D SAVE IN AN EMERGENCY?

My Cooboard makes saturating colour so much easier.

HOW OFTEN DO YOU UPDATE YOUR KITBAG?

Continuously. I love trying out new tools and seeing what innovations there are in the market.

TOP KITBAG CLEANING TIP?

Using tea tree on brushes makes them smell super fresh.

WHICH ITEM IN YOUR KITBAG DO YOU RUN OUT OF MOST FREQUENTLY?

My Moroccanoil Treatment. There’s always a quick dash to Salon Services for that! PBHJ

Ashleigh Kelly, owner of Ashleigh Kelly Hairdressing in Dublin and Schwarzkopf Professional educator

Emma Simmons, owner of Salon54 in the UK, curly hair specialist and Revlon Professional creative artist

Kerry-Ann Buckell, celebrity stylist, hair extensionist and owner of KB The Hair Studio in the UK

APPROACH A sensitive

Navigating sensitive

skin

when

performing waxing treatments

can be a challenge, so using the right product and adapting your technique is key, according to the

Performing waxing treatments on clients with sensitive skin requires a tailored approach to product selection, technique and aftercare. Understanding how the skin barrier reacts, how to choose the right wax and when to avoid the treatment altogether helps to deliver safer and more comfortable results.

Wax for sensitive skin

When a client informs you that they suffer from sensitive skin, the first thing to consider is the type of wax to use.

“When it comes to waxing sensitive skin, the main priority is to treat it as gently as possible,” says Joanne Quinn-Geoghegan, owner of Beautorium Training Academy in Waterford. “In my experience, hot wax is usually the safest choice, especially on delicate areas such as the face, underarms and intimate areas. A good-quality hot wax grips around the hair, rather than adhering to the skin, which means less pulling, and less redness and sensitivity afterwards.”

professionals

However, if you select the right wax, strip waxing can still be a viable option for clients with sensitive skin, according to Louise Wendt de Oliveira, head of treatments and training at NKD Waxing in Leicester in the UK. “When treating a client with sensitive skin, we would always go for a hypoallergenic wax, such as Perron Rigot’s Cristal Ocean, to keep the skin calm and reduce irritation,” she says.

“A lot of brands have a pre-wax oil that is applied first to act as a barrier to protect the skin, and this helps reduce irritation and redness during removal,” says Jennifer Lynes, owner of Living Beauty Skin & Laser in Mallow, Co Cork, which uses Lycon wax.

“We use Waxperts, which is great for sensitive skin, and for creating a comfortable experience,” says Amanda Griffin, owner of Uptown Girl beauty salon in Galway. “For particularly sensitive areas, hot wax is a must, and Rosie Pearl Hot Wax is our favourite as it contains jasmine, which is anti-inflammatory and helps to minimise discomfort.”

‘It’s

often not one big change, but lots of small, mindful adjustments that reduce trauma and make waxing much more comfortable for clients with sensitive skin’

“There are many formulations these days that contain soothing ingredients, and are designed to work well with sensitive skin,” notes Quinn-Geoghegan. “The key thing to remember is that ‘sensitive skin’ isn’t a one-size-fits-all label. Some clients have vascular skin and flush easily, some have a compromised barrier, and others have skin that has become sensitive because of medication or skincare. A proper consultation tells you far more than the ‘sensitive’ label.”

Application and technique

Working with sensitive skin requires adjustments to your waxing method to reduce friction and minimise trauma.

“Adjust your technique to minimise irritation and maximise comfort,” advises Lynes. “Apply the correct amount of wax, work in small sections, and keep the skin taut to prevent pulling and bruising. Avoid repeated waxing over the same area, and maintain the correct wax temperature. These adjustments ensure a gentler, more comfortable waxing experience for clients with sensitive skin.”

“It helps if the client’s hair has grown for a minimum of three to four weeks,” says Griffin. “The longer the hair, the more comfortable the experience as hairs that are too short can resist being coated with the wax parallel to the skin.”

“Technique is everything when you’re working with sensitive skin,” says QuinnGeoghegan. “Supporting the skin properly during removal is crucial. If the skin isn’t held firmly and the wax isn’t removed low and parallel to the skin, you increase discomfort immediately. Small changes in hand positioning can make a huge difference to how the client experiences the treatment.

“Pre-wax prep should also be gentle. Over-cleansing or using strong pre-wax products can stimulate reactive skin before you even begin. When doing facial or brow waxing, I apply a light dusting of mineral powder after the pre-wax and before waxing to help

create a more protective barrier. It’s often not one big change, but lots of small, mindful adjustments that reduce trauma and make waxing much more comfortable for clients with sensitive skin.”

All about aftercare

Of course, aftercare is a vital part of a waxing treatment. “It’s non-negotiable for all clients, let alone those with sensitive skin,” says Wendt de Oliveira. When it comes to post-wax homecare, she explains that the three essentials are an anti-bacterial skin wash, a moisturiser and an exfoliator. However, it’s important to ensure the products your clients are using are designed specifically for post-waxing, and are suitable for all areas that the client has had waxed.

“Immediately after the treatment, calming products such as aloe vera or tea tree can help cool the skin and reduce inflammation,” says Lynes. “For the first 24–48 hours, it’s best to avoid anything that could irritate freshly waxed skin, including hot baths, sun exposure and harsh skincare products. We recommend avoiding retinoids such as vitamin A for 72 hours. After this, we encourage gentle exfoliation to help prevent ingrown hairs, while continuing to moisturise. With the right aftercare, sensitive skin can recover quickly and stay smooth for longer – the goal is to keep it calm, clean, hydrated and protected.”

Contraindications

Before carrying out any waxing treatment – especially on clients with sensitive skin – it’s essential to do a consultation and check for contraindications.

“We would advise against a waxing treatment if a client has used accutane/ isotretinoin within the last six to 12 months; topical retin-A/tretinoin/adapalene on the area in the last seven days; had a recent chemical peel; has sunburn; or has open wounds, cuts or abrasions, active cold sores, or skin that is raw, weeping or inflammed,” says Griffin.

‘With the right aftercare, sensitive skin can recover quickly and stay smooth for longer – the goal is to keep it calm, clean, hydrated and protected’

Conducting a patch test gives you the chance to assess how the skin responds to heat and product ingredients, ensuring the safest service and most comfortable wax possible.

“The normal reaction to any area of the body that we wax is warmth,” says Becky Priest, a UK-based waxing specialist, educator and content creator.

“Sometimes red dots and pinkness will appear, and with fair-haired clients you may see more of a bright red reaction.

“Typically, these reactions should go down within a few moments, or even a few hours after. Anything that seems to be getting worse or inflamed after 24 hours should be checked by a pharmacist or GP as this could be an allergic reaction.”

“Protecting the skin comes first, and there are times when waxing simply isn’t appropriate,”says Quinn-Geoghegan. “Being able to recognise that is part of being a responsible therapist.”

Education is key

It’s important to educate clients on matters surrounding their treatment.

“As therapists, we know the dos and don’ts, but we must remember that our clients only hear our advice every four to six weeks when they visit us for their appointment,” notes Wendt de Oliveira.

And it’s just as important to keep your own knowledge and skills updated.

“Waxing isn’t simply about removing hair, you’re working directly with the skin barrier, and when you understand how the skin responds and adjust your pressure, product choice and timing, even clients with reactive skin can have very positive results,” says QuinnGeoghegan.

“Sensitive skin shouldn’t make a therapist anxious, it just asks for a bit more awareness and care. Confidence in waxing comes down to consultation and judgement. Knowing when to adapt your technique, and knowing when to say no is what protects both the client’s skin and your professional reputation.” PBHJ

CENTELLA ASIATICA Spotlight on...

With centella asiatica going from being a traditional medicine staple to a skincare essential, used in both professional treatments and at-home products, Josie Jackson explores how it cemented its status as a ‘trending’ ingredient

What is it?

Better known as cica or tiger grass, centella asiatica is a small leafy herb native to Asia. “It’s been used for centuries to help wounds heal more quickly –legend has it that tigers would roll in the plant to soothe their battle scars,” says Jolanta Rusakoviene, advanced aesthetic nurse and founder of SkinVital Clinic in Banstead in the UK. “In modern skincare, it’s celebrated for its calming, repairing and anti-inflammatory properties, making it especially popular for sensitive or stressed skin.”

Approximately 124 chemical compounds have been isolated and identified from centella asiatica. However, Cigdem Kemal Yilmaz, chemical engineer and founder of Skin Masterclass, highlights some of the key bioactive compounds when it comes to its effectiveness in skincare. These include asiaticoside, madecassoside, asiatic acid and madecassic acid, which “work to calm inflammation, stimulate collagen production, and repair the skin barrier”.

In addition to calming irritation and redness, cica is also rich in antioxidants, which protect against environmental damage. “For people with rosacea, eczema or skin that becomes reactive after overusing actives, cica is a gentle but effective way to bring skin back into balance,” says Rusakoviene.

Yilmaz also notes the ingredient’s clinical backing, adding: “Reviews confirm its value in wound healing and post-inflammatory hyperpigmentation management, as it helps up-regulate collagen synthesis, promote fibroblast proliferation and calm pigment-triggering inflammation.”

Why is it trending?

Skincare knowledge is becoming more accessible to consumers, largely due to social media and the rise of ‘skinfluencers’. However, cica in particular has seen growing interest in recent years. “Consumers increasingly favour products that leverage botanical benefits, with many traditional ingredients having a resurgence in popularity,” says Candice Gardner, education manager at Dermalogica.

Meanwhile, the rise of cica can also be linked to the global popularity of Korean beauty, “where barrier repair and hydration are top priorities”, explains Rusakoviene. “As consumers have become more aware of

How is it used in professional treatments?

“Because it’s lightweight and nonirritating, cica suits most skin types, including acne-prone and sensitive,” explains Rusakoviene.

Cica is now also a go-to ingredient for soothing post-procedure skin. “It is often found in barrier-recovery products, which are particularly useful to complete highly active or advanced treatments, where restoring skin resilience is a priority,” explains Gardner.

“In clinical and aesthetic settings, cica is frequently included in post-treatment care, following microneedling, peels and fractional laser,” adds Yilmaz. “Its barrier restorative and anti-inflammatory actions help shorten downtime by reducing erythema and discomfort. A controlled clinical study even showed faster healing and better skin quality when centellabased gels were applied post-laser.”

issues like skin sensitivity, inflammation, and barrier damage from overusing strong actives, cica has become a hero ingredient,” she adds. “Its natural, plant-based origins also appeal to the growing demand for gentle yet effective skincare solutions.”

Because of its soothing properties, Dr Sina Ghadiri, consultant dermatologist and founder of Sineasthetics in London in the UK, notes that the ingredient is commonly found in creams, serums and masks aimed at calming irritated skin and protecting sensitive skin. Products such as these are particularly beneficial to clients using retinol or exfoliating acids, working to restore comfort to the skin.

What can it be combined with?

As there are no documented contraindications, cica is generally very compatible with most skincare actives. However, Gardner notes that cica pairs particularly well with barrier-supporting lipids and soothing actives such as oats, and hydrating humectants like hyaluronic acid. “Together, they create a more holistic approach to reducing sensitivity and strengthening the skin barrier,” she explains.

“It can also help buffer irritation when layered from stronger actives like retinoids or AHAs/BHAs, though the strength of such products can also be adjusted separately to reduce irritation,” says Dr Ghadiri. PBHJ

FOR FULL RANGE OF PRODUCTS VISIT: WWW.MOODHAIRCOLOR.IE

Defining brows with Italian-inspired precision and professional-grade performance.

AURORA

A stunning collection inspired by the northern lights, creating the illusion of movement with colour

“Inspired by the northern lights, I wanted to create something dynamic to give the illusion of flickering colour.”

Georgia Mountain

ASSISTANT: NIAMH HAYDEN

PHOTOGRAPHY: DESMOND MURRAY

HAIR: GEORGIA MOUNTAIN

MAKE-UP: LAUREN WALSH

STYLING: LEWIS ROBERT CAMERON

HAIR: TONI&GUY CREATIVE TEAM

STYLING: BORNA PRIKASKI

MAKE-UP: LAN NGUYEN GREALIS

PHOTOGRAPHY: JACK EAMES

ART LIFE

A celebration of creativity that blends texture, sculpture and colour to inspire innovation and embrace imperfections

MAKE-UP: JO

PHOTOGRAPHY: JACK EAMES

HAIR: SALLY BROOKS, BROOKS AND BROOKS

SUGAR

“Art Life is a celebration of art – where hair is the canvas, incorporating painting, sculptures and textures that honour the artistry of hair. My passion to promote an exciting and forward-thinking industry for the next generation is unwavering. I strongly believe in the motto ‘Never be afraid to try something new and always look for the imperfections when looking for perfection’.”

Sally Brooks, Brooks and Brooks

OBSIDIAN

Afro texture at its most powerful – dense, rich and unapologetic

“Obsidian suggests something darkly luxurious, strong, mysterious and uncompromising raw beauty with edge.”

Errol Douglas MBE

CREATIVE DIRECTION: ERROL DOUGLAS

HAIR: F.A.M.E. TEAM 2025

PROJECT LEADER: CHRISTEL BARRON-HOUGH

PROJECT MENTEES: ANNIE FRANKLIN, STEVIE LEAH

LOSCOMBE, SAM BICKLE AND BEKKI DELEHEDY

MAKE-UP: ELIZABETH RITA

STYLING: BORNA PRIKASKI

PHOTOGRAPHY: CHRIS BULEZUIK

SPONSOR: GLOWWA

GET SET FOR SUMMER

Hair tools, suncare innovations and skincare solutions are among the products launched in time for a new season

BRUSH IN STYLE 

ALFAPARF Milano has launched the latest additions to its Pro Tools. The eight professional brushes are designed with the stylist’s comfort in mind. The new collection includes The Pro 25 for styling and blow-drying shorter hair; The Pro 33 for creating full body or smooth blow-drys on short to mid-length hair; The Pro 43 for creating a volumising blow-dry; The Mosaic for gently teasing out tangles, without damaging hair; The Superdry for detangling, blow-drying and smoothing; and The Lollypop for dry styling, brushing out and precision dressing.

RRP: from €10.95 xpertprofessional.ie

COLLAGEN EVOLUTION 

A new version of GLOWWA Collagen has been launched. Offering greater versatility,it is designed to blend seamlessly into everyday drinks, snacks and meals. It features ultra-fine, bioavailable collagen peptides, which are easily digested, rapidly absorbed and immediately available in the bloodstream, helping to stimulate natural collagen production, and deliver visible benefits to both skin and hair health. It also features glycine, a naturally calming amino acid that promises to promote relaxation and better sleep quality.

RRP: €40.50 glowwa.com

RENEW COMPLEX 

Dermalogica’s new FutureCode Booster features a longevity renew complex with teprenone, niacinamide and sunflower sprout extract to support NAD+ levels, and a blend of tara fruit extract, red algae and soy protein to help shield the skin against natural aggressors. It works to visibly reduce the

SUMMER STYLING 

ghd has launched it SS26 limited-edition Jelly Collection, a playful, candy-inspired range designed to capture the essence of summer styling. The collection features ghd’s tools in a fresh palette of sun-kissed peach, jelly mint and candy coral, each paired with a complimentary heat-resistant case. It includes the ghd chronos, chronos max, gold, duet blowdry and chronos curve max wand.

RRP: from €229 ghdhair.com

lifestyles, it is suitable for sensitive skin.

RRP:€34 environskincare.co.uk

 SMOOTH CARAMEL

Salon System has launched the Just Wax Expert Caramel Cream Hot Wax, a limited edition stripless wax developed for professional therapists. Designed to deliver consistent results, it features a soft, flexible gel-creme formula that allows for controlled application and precise placement, even on delicate areas. Ingredients include shea butter to help to nourish, protect and condition the skin, leaving it calm and cared for post-treatment.

Trade: €18.05 salonsystem.com

 IN STYLE

milk_shake has added two new products to its Lifestyling collection. Smoothing Miracle Shield is a heat and humidity protectant spray that is designed to protect and smooth hair during styling. Heat-activated, it creates a thermal protective barrier that shields the hair fibre from damage. Bodifying Cream is a lightweight solution that promises to add extra volume and definition to any kind of styling, while providing support to enhance the hair’s natural movement.

RRP: from €24.39 milkshakehaircare.ie

 PROTECT AND SHINE

The OSMO Blinding Shine range is a professional collection that is designed to perfect, protect and intensify shine at every stage of styling. Developed with performance-driven formulas and key active ingredients, it promises to smooth the cuticle, control frizz and maximise light reflection for a flawless, high-gloss finish. The line includes Blinding Shine Illuminating Shampoo, Illuminating Conditioner, Gloss Serum, Illuminating Finisher and Definer. Trade: from €5.75 osmo.uk.com

LINE THEM UP 

Hive has introduced Pro Silicone Wax Liners, a reusable, hygienic solution that aims to streamline professional waxing services. Available in 500cc and 800cc sizes, the liners are suitable for hot and hard wax. The flexible, heat-retaining silicone design allows wax to cool and peel away easily, helping to reduce clean-up time, prevent contamination and extend heater lifespan.

Trade: from €11.40 hiveofbeauty.com

 REPAIR AND REVIVE

NAK Hair has launched K.REVIVE, a three-strep repair system that consists of Hair Power Mist and Express Repair Power Mask, professional-only treatments designed to deliver instant strength, repair and resilience from the very first application in the salon, and Peptide Leave-In Power Mask, an at-home retail treatment for all hair types, which continues the repair journey. The system’s formulation blends hydrolysed vegetable proteins, 24 biomimetic peptides and essential amino acids to repair and rebuild the hair from within, helping to reverse damage from bleach, colour, chemical treatments or heat styling.

RRP: from €65 xpertprofessional.ie

GENTLE CLEANSE

Elemis has expanded its Pro-Collagen cleansing range with the ProCollagen Hydrating Cleansing Mousse, a lightweight, cream-tomousse formula designed for a gentle, hydrating cleanse. Promising to increase hydration by 125% after one use, it is suitable for daily use, without stripping the skin or disrupting its microflora.

RRP €54.75 elemis.com

ON CLOUD NINE 

The new R+Co On a Cloud Bond Building + Repair Styling Gel is a lightweight, silicone-free oil that promises to tame frizz and add shine, while rebuilding broken bonds and protecting hair from heat and future breakage. Ingredients include baobab oil to help repair bonds, rice oil for cuticle protection, and grapeseed and jojoba oils to smooth frizz and flyaways.

RRP: €27.50 xpertprofessional.ie



SPEED OF LIGHT

Andreia Professional’s Pro Lamp Revolution is a professional 180W LED/UV nail lamp that promises fast, even curing. Designed to improve salon workflows, it features automatic hand and foot sensors, an interior that fits both hands simultaneously, and a removable base for pedicure services. A digital timer offers a range of settings, while a low heat mode delivers progressive curing to help reduce heat sensation during polymerisation.

Trade: from €57 andreiaprofessional.com



SCALP SOLUTION

REF Stockholm has launched its AHA Scalp Detox Treatment, a professional-grade scalp solution designed to deeply exfoliate, rebalance and reset the scalp. Powered by AHAs, the treatment targets build-up, excess oil and scalp congestion, while supporting healthier hair growth and improved scalp comfort. The product also comes in a 1000ml back-bar size.

RRP: €44.99 (200ml) refstockholm.ie

INN

COLLAGEN

BIO·ACT!YE • BIO·AVAILABLE • HYDROLYSD>

?INN

SKIN-BODY-GUT

OLLAQEN

TIVE - BIO-AVAILABLE - HY0R0lYSfD

·s10-ACTIVE HIGHLY CONCENTRATEO COLLAGEN POWDER FOR AN ACTIVE LIFESTYLE"

COLLAGEN

BIO-ACTIVE - BIO-AVAILABLE - HY0R0lYSro

BIO-ACTIVE HIGHLY CONCENHlATED COLLAGEN POWDER •FOR REDUCED ACTIVITY-RELATED JOINTPAIi( REGENERATION OF JOINT CARTILAGES 6 HAINT�< 11 l'm coming home11

Formulatedwith the same active ingredients asourprofessional treatments, adaptedfor safeandeffective at-home use

Also Opportunity for Beauty Therapists

who aremotivated to be Self-Employed; Working undertheumbrella name of RosannaCrotherswillaffordyou the advantageof a Professional,Reputable and Established Salon Recognized within the Beauty industry and the Public as one of the bestthat generations of families frequent.

We are lookingfor highly qualified motivatedTherapists and Salon Owners tojoin ourTeam.

You will have Flexibility, Independence and SupporttoGrow. Applicants must have their own Clientele. And be qualifiedin any of the following: Advanced Electrolysis, Massage, Facials, Semi- permanent make-up ( not Microblading), Radio Frequency, Micro-needling, Mesotherapy, NailTechnician.etc; We areagentsforGuinot, (Guinot EliteSalon),Alumier, andJaneIredalemake-up. Rosanna Crothers Diathermy Clinic & BeautySalon Establishedsince 1972

Please phone 016608408 to arrange meeting.

Rosanna Crothers Diathermy Clinic & Beauty Salon Co.Ltd. 89 Moreham ton Road, Donn brook, Dublin D04K6F2

TRIPLE CROWN 

Formulated in an easy-to-apply foam, K18’s new TripleBright Oxidation Defence Shampoo promises to remove metals and minerals, neutralise, and defend against future brassiness. It can be used before toning and lightening to help remove oxidation caused brassiness; after lightening services in place of or alongside toner to enhance brightness; or between lightening services to refresh brightness.

RRP: €44.65 k18hair.ie

DRAMATIC STYLE 

Bumble and bumble’s Bb. Thickening High Drama Styling Foam is a lightweight styler that promises to deliver instant volumising root lift and all-over body. It features plumping technology to help expand and thicken each strand, and to improve the look of thin or thinning hair. Other ingredients include rice peptides for instant volume and enhanced density.

RRP: €29.75 nationalbeauty.ie

 BUNDLE OF ENERGY

The Energy Collection from The Gel Bottle features 10 shades designed to suit every style, from sheer minimalism to multi-dimensional finishes. Colours include Fresh, a pale neon orange; Undone, a pastel pink with a peal shimmer; Chill, a cool-toned silver magnetic with a pink undertone; and Calm, a semi-sheer pale yellow.

RRP: €199.20 (full collection) thegelbottle.com

DIBI Milano has launched its Biostimulating System Lab Intense Biostimulating Cream. The at-home treatment for skin rejuvenation is designed to prolong cell vitality and stimulate adenosine triphosphate (ATP) production. It features sonicated hyaluronic acid, a patented blend featuring three molecular weights of hyaluronic acid; and fermented mineral complex, to improve barrier function, promote growth factors and reduce stress-related factors within the skin.

RRP: €120 xpertprofessional.ie

MAKING WAVES 

APG Tech has launched HIT (High Intensity Treatment), a device that utilises high-intensity pressure acoustic waves to offer a non-invasive solution for body concerns, including cellulite, skin laxity and localised areas of fat. By providing repeated mechanical stimulation to the skin and underlying fat layers, HIT stimulates the metabolism, promising to reduce accumulations of fat, create visible smoothing effects and improve the skin’s texture.

RRP: €19,500 xpertprofessional.ie

AT THE CUTTING EDGE

Bridget Haren is the owner of Bridget Haren Hair & Beauty in Ennis in Co Clare. She is also a past president and current executive board member of the Irish Hairdressing Council, and Matakki’s Ireland ambassador

What’s your earliest memory?

I remember cutting my beautiful doll’s red hair. She was a present and very expensive, and I gave her a questionable new hair do.

Who or what is your biggest inspiration?

My parents. They both have a really strong work ethic.

What was your first job?

I worked in an award-winning butchers and a men’s fashion shop, and a hair salon on Saturdays. I loved all of them.

Ideal holiday destination?

I would love to see Japan. I have travelled all over the world, going to places such as Thailand, Australia, New Zealand, South America and Asia. And I’m off on a family holiday to Orlando in Florida soon.

Favourite food?

I love a good steak dinner, or I also really like a prawn stirfry.

Favourite drink?

Hendrick’s Gin and elderflower tonic.

How do you relax?

I book a short getaway every few months to unwind with my two friends – otherwise known as the glitter chicks!

What was the last great film or series you watched?

The Lincoln Lawyer on Netflix.

Dream dinner party guest/guests (alive or dead)?

Vidal Sassoon, of course! I loved his forward-thinking attitude.

Do you cook and, if so, do you have a signature recipe?

No, I’m afraid I hate cooking. I was born to be cooked for, not to cook!

‘I think a work-life balance is hard to come by because there is always something in the pipeline, but having said that, I like to be busy’

Best piece of advice you've ever received?

The world is big and I am small and home is the best place after all. That is my dad’s favourite saying.

Best piece of advice you've ever given?

I have a couple of those. Dress for the job you want, not the job you have. And

if you have time to lean, then you have time to clean!

How do you achieve a work-life balance?

I think a work-life balance is hard to come by because there is always something in the pipeline, but having said that, I like to be busy.

Favourite thing about yourself?

I like that I have ambition, and that I can spot the potential in others and help them grow as stylists.

What's the one hair product you can't live without?

I have two! ALFAPARF Milano Professional’s Semi Di Lino Style & Care Thermal Protector, and JOICO’s K-Pak Color Therapy Luster Lock Instant Shine & Repair Treatment.

What, if anything, would you now tell your 16-year-old self?

I would tell myself to plan for my retirement, because the time will come much faster than you think it will.

How would you like to be remembered?

I would like to be remembered for leading and growing the hairdressing industry, and for giving it the recognition it really deserves. PBHJ