PBHJ IRELAND_MAR-APR_26

Editor’s letter

With Professional Beauty & Hair 2026 taking place on 19-20 April at the RDS in Dublin, our March/April issue features the second part of our show preview. From homegrown to international brands, there are more exhibitors than ever this year, and you can turn to page 39 to read about some of them.

Meanwhile, both The Beauty Stage and The Hair & Barbering Stage will host a range of well-known industry names, who will give skills demos, educational talks and more. Turn to page 49 to learn more about the exciting line-up.

This issue also has lots of content to help you transition into the new season. With the beginning of the year seeing a number of hair colour trends emerging, we asked some professionals about the ones that will continue to dominate in spring.

Staying with trends, we put the spotlight on the Japanese manicure, and find out why it’s becoming popular with clients. And as an increasing number of men are now recognising the benefits of professional skincare, we look at how offering men’s facials in your salon can help boost business.

Liz McKeon explains AI agent technology, and how it can assist you, while Anita Murray chats to us about her life and career. All this is accompanied by industry news, product launches and some head-turning fashion collections.

The Beauty, Hair & Spa Awards 2026 will take place on 19 April at the InterContinental Hotel in Dublin, as part of the show weekend, and this issue also includes the deserving shortlist in the 13 categories. We would like to say a huge thanks to everyone who entered this year. The standard was exceptional, and a true reflection of the talent in the beauty, hair and spa industry in Ireland. We look forward to celebrating the best with you all as the winners are crowned. And, of course, we look forward to seeing you at Professional Beauty & Hair.

@PBHJ_Ireland /PBHJIreland /1ProBeauty

HAIR:

MAKE-UP:

STYLING:

PHOTOGRAPHY:

Editor

Karina Corbett

Tel: +353 (0) 87 279 0445

Email: karina.c@thepbgroup.com

Sales Manager

Linda Horan

Tel: +353 (0) 86 356 7167

Email: linda.h@thepbgroup.com

Sales Manager

Matt Crane

Tel: +44 (0) 203 841 7367

Email: matt.c@thepbgroup.com

Marketing Executive

Savannah Ferreira

Tel: +44(0) 203 326 5216

Email: savannah.f@thepbgroup.com

Marketing Director

Chloe Monina

Tel: +44 (0)207 349 4799

Email: chloe.m@thepbgroup.com

Head of Editorial

Eve Oxberry

Tel: +44 (0) 203 841 7378

Email: eve.o@@thepbgroup.com

Managing Director

Mark Moloney

Tel: +44 (0) 207 349 4790

Email: mark.m@thepbgroup.com

Hair Together opens world’s first social enterprise salon and academy in Dublin

Hair Together Salon & Academy has officially opened in Ballymun in Dublin, with the social enterprise being the first of its kind globally.

Founded in 2020 by Eileen McHugh, Hair Together provides unique programmes that combine wellbeing activities with hairstyling and barbering, to support young people and adults in Ballymun and the surrounding areas.

Its goal is to help those facing challenges in finding employment or continuing their education by equipping them with valuable skills for a brighter future.

As well as going into schools and prisons, Hair Together also offers corporate teambuilding programmes. It is supported by a

Powerscourt Hotel Resort & Spa in

Co Wicklow rebrands its spa offering

Powerscourt Hotel Resort & Spa in Co Wicklow has rebranded its spa to Powerscourt Spa & Wellness.

Powerscourt Spa & Wellness will have a broader focus on wellbeing, to include the resort’s surrounding landscape and gardens. New heat experiences will also be added.

“Our goal is to cultivate a haven where guests can focus on their wellbeing, rediscover a sense of balance and truly restore themselves,” said director of spa and wellness Kellie Ann Hayden.

“The spa concept has evolved to embrace a philosophy where nature, science and heritage combine. We want to ensure guests feel wellness isn’t confined to the spa, it’s something they can experience throughout their stay by simply stepping outside and engaging with the environment around them.”

Powerscourt Spa & Wellness will also be a flagship spa for Hungarian brand Omorovicza, which has created a series of rituals blending Irish inspiration with Hungarian heritage.

number of organisations, including Dublin City Council.

Now with a new facility in Ballymun, Hair Together Salon & Academy aims to blend excellence in professional hairdressing and barbering with purpose, using every cut, colour and style to create change.

The commercial salon trades for impact, meaning every client visit directly supports education, wellbeing and second-chance opportunities within the academy.

“It is a place with purpose, where skills, creativity and connection come together, and we cannot wait to welcome everyone into it, ” said McHugh.

Thérapie Clinic continues expansion and introduces subscription service

Thérapie Clinic has opened two new clinics in Mullingar, Co Westmeath, and in Castlebar, Co Mayo.

It now has 35 outlets around the country. The Mullingar outlet is Thérapie Clinic’s second location in Co Westmeath, while the Castlebar outlet is its first one in Co Mayo.

Meanwhile, the aesthetics group has launched what it says is Ireland’s first subscription service for anti wrinkle injections. The model, is priced from €49 per month.

“Anti-wrinkle injections have become our most popular treatment, so the subscription service felt like the natural next step for us,” said Phillip McGlade, CEO of Thérapie Clinic.

“We’re very aware of the rising cost of living, so a key motivation behind this model was to ease the upfront financial burden for clients.

Additionally, we hope this service will help discourage people from turning to the unregulated market for treatments, which we’ve unfortunately seen grow significantly.”

IN BRIEF

 More than 300 delegates gathered at the Belfry Hotel & Resort in the Midlands in the UK recently for the Wella RED Business Network Live event. Hosted by industry influencer and podcast host Dom Lehane, attendees gathered for two days of learning, collaboration and inspiration. The speaker line-up featured technology advisor Andrew Grill; author and behavioural science expert Nathalie Nahai; TV presenter and journalist Steph McGovern; serial entrepreneur and creative visionary Simon Morris; and Alex Brown and Kate Roberts from social agency Campfire. Topics covered included persuasive technology, creative problem solving, strategic planning, brand building and delivering exceptional customer experiences.

 A global survey of more than 4,300 perimenopausal and post-menopausal women across nine countries has revealed that menopause can trigger multiple skin changes, yet awareness of these changes remains limited. The survey findings were presented by pharmaceutical company Galderma at the International Master Course on Aging Science (IMCAS) 2026 in Paris. According to the study, women experienced an average of three skin changes during menopause, most commonly lines and wrinkles, loss of firmness and elasticity, and a duller skin tone. However, over 50% of women only learned about menopause-related skin changes as they experienced them, most often in their 40s. Meanwhile, 30% would have liked to know about them in their 30s, and more than half reported being neutral or dissatisfied with their knowledge on the subject.

 Irish hair extension educator Melissa Hayward has opened a new flagship training academy in Roscrea, Co Tipperary. According to Hayward, the new location will expand the reach of her award-winning Melissa Hayward Academy and its accredited education programmes. Its central location was chosen to make in-person education more accessible to students travelling from across Ireland, while offering an environment that is specifically designed for both group and one-to-one training.

National Beauty Distribution launches AutoStore robotic warehouse

National Beauty Distribution has launched its AutoStore robotic warehouse at its Cork headquarters, following a €2.5m investment.

According to the company’s founder and CEO Kieran Walsh, the new system marks a significant advancement in operational speed, efficiency and scalability for hair and beauty distribution across Ireland and Europe.

National Beauty Distribution is only the second company in Ireland to implement AutoStore technology.

“AutoStore doesn’t just speed up our processes, it transforms the way we operate, and how we serve our customers,” said Walsh.

“This investment places us firmly ahead of the curve as we grow our operations and expand our footprint into new markets.”

National Beauty Distribution decided to use AutoStore technology when it was faced with limited and costly warehouse space in Cork, and needed to manage its growing inventory of thousands of SKUs more efficiently.

“We were stocking to the ceiling and still running out of space,” Walsh explained. “AutoStore allows us to consolidate thousands of SKUs into a much smaller footprint. It’s allowed us to reclaim space, increase accuracy and speed up order processing, completely reshaping our day-to-day operations.

“This system is not just about technology – it’s about delivering a better experience for every salon, clinic and retailer we serve. It positions us to grow with confidence, serve more partners, and fulfill orders faster and more accurately than ever before.”

LMETB Hair Academy hosts second capstone event in Co Louth

Louth Meath Education and Training Board (LMETB) Hair Academy has hosted its second capstone event at the AMTCE Centre of Excellence in Dundalk, Co Louth.

Attendees included employers and mentors from the LMETB, Edel Quinn from the National Hairdressing Apprenticeship, Orlaith Deegan from Hartley People, and representatives from the Irish Hairdressing Council.

The event was co-hosted by Fiona Gainfort, a member of the management team of the National Hairdressing Apprenticeship in Dundalk, along with tutor Rosie McGuigan. Together they introduced the culmination of three years of intensive training, creativity and technical mastery, with a total of nine apprentices presenting their full fashion looks.

The event was another milestone for the National Hairdressing Apprenticeship, as it showcased its growing reputation and the strength of the collaboration between educators, industry partners, employers and the broader community.

Launched in 2021, the National Hairdressing Apprenticeship was developed to deliver a nationally recognised standard in hairdressing in Ireland, which is responsive to the needs of the sector through robust engagement, and liaison with industry and education experts nationwide.

Talking Heads initiative offering barbers suicide prevention training

A Dublin campaign is encouraging local barbers to complete online suicide prevention training and to signpost their clients to appropriate mental health supports.

Talking Heads is a collaboration between Fingal County Council, the Health Service Executive (HSE) and Fingal and Dublin North City (CYPSC), which is focused on reducing the stigma around suicide. Barbers can sign up to the free Let’s Talk About Suicide online programme, which aims to help them recognise signs of distress, start supportive conversations, listen well and connect clients with the help they need.

“We know that small conversations can make a big difference,” said John Duffy, HSE resource officer for suicide prevention. “By encouraging barbers to complete the free Let’s Talk About Suicide training, Talking Heads equips them with the confidence to recognise when someone might be at risk, and to connect them with the right supports. This initiative shows how community spaces like barbershops can play a vital role in suicide prevention.”

Healthy Fingal coordinator Niall McGuirk added: “Talking Heads is about empowering communities to look out for one another. We know barbers build strong bonds with their clients, and this initiative gives them practical tools to support someone in distress. It’s a simple but powerful way to make a real difference in suicide prevention.”

experts Ask the

1How can I create perfect chrome nails?

Chrome nails continue to captivate both professionals and clients, thanks to their high-impact shine and luxurious, mirrorlike finish. A flawless chrome finish starts with perfect preparation. Use a high-quality gel polish finished with a no-wipe topcoat, ensuring the surface is clean, smooth and completely free of dust or oils.

Base application

The ideal base depends on the look you want to create. A black base gives a classic silver chrome, while nudes or pastels create softer, more iridescent tones. Apply thin, even coats and cure each layer properly.

Applying the pigment

Timing and pressure are key. Once the no-wipe topcoat has cured, apply the chrome pigment immediately while the surface is still warm. Using a pen-style applicator or similar tool, gently buff the pigment in circular motions. Continue until the chrome becomes highly reflective, then dust off any excess.

Topcoat and curing

Apply a thin layer of topcoat with dispersion first, curing fully to form a flexible surface that encapsulates the pigment. Then apply a second layer of no-wipe topcoat to lock in the shine and protect from damage. This double-seal technique enhances durability and preserves the mirror effect.

Finishing touches and aftercare

A soft buff after sealing, followed by a gentle cleanse, enhances smoothness. Finish with cuticle oil to nourish the skin and highlight the metallic brilliance – presentation matters. Advise clients to avoid abrasive products, detergents and alcohol-based solutions, and to wear gloves when cleaning.

Our beauty experts answer your questions about every aspect of running a salon or spa business

2

How can I incorporate CBD into my services?

One of the most talked-about and profitable additions to the beauty industry in recent years is the use of topical CBD products, such as massage oils, balms and cream in treatments.

Once considered niche, CBD has moved firmly into the mainstream, offering therapists and salon owners a new way to boost their brand identity, elevate treatments and attract a loyal, wellness-focused clientele.

Before introducing CBD to your treatment menu, it’s essential to understand what it is and isn’t. Cannabidiol (CBD) is one of 500 compounds derived from hemp, and it’s celebrated for its anti-inflammatory, antioxidant and calming properties.

In massage, CBD can to help reduce redness, relieve muscle tension and promote deep relaxation. Topical CBD binds with the CB2 receptors in the deep reticular dermis, providing targeted pain relief, which is ideal for a client with muscle or joint aches.

Introducing CBD doesn’t have to mean a total service overhaul. Small, thoughtful integrations, such as switching to CBD massage oils, incorporating CBD creams into hand massages or offering take-home retail products can enhance perceived value and increase average spend. Of course, ensure that all your CBD products come from a reputable supplier.

How you communicate your CBD offering is just as important as the treatments themselves, Spend time training staff or ask your CBD provider to do so – when therapists understand CBD, they can pass the knowledge confidently to their clients. Short videos or posts on your social media about your CBD treatments can set you apart from your competitors.

By combining the science and wellness, salons and therapists can create experiences that resonate with today’s discerning clients and keep them coming back for more.

CBD.

ALL ABOUT AI AGENTS

Using AI agent technology in your salon can improve client retention, increase retail sales and boost profits, writes salon business expert Liz McKeon

Artificial Intelligence (AI) is the capability of computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception and decision-making. AI agents are software programmes designed to interact with an environment (such as a salon or clinic floor), collect data and perform tasks autonomously to achieve specific goals set by humans. These agents can make rational decisions based on their perceptions and data to produce optimal results. There are different types of AI agents, from simple reflex agents to learning agents, and they follow a specific workflow to perform tasks.

Advantages of AI agents

Within the salon industry, AI agents have a number of benefits:

• Improved productivity: AI agents perform specific tasks without human intervention, so teams can focus on clients.

• Reduced costs: they help reduce costs arising from process inefficiencies and human errors.

• Informed decision making: advanced AI agents use machine learning to process massive amounts of real-time data, aiding better predictions.

• Improved client experience: AI agents personalise product recommendations and provide prompt responses, enhancing client engagement.

AI agents and your salon business

In the salon industry, AI isn’t replacing human connection. Instead, it is protecting it. By automating the background

work, your team can focus on what they do best – taking care of their clients.

The industry has been at a turning point for some time now, as clients expect instant responses, quality staff are becoming harder to find, costs are rising faster than price increases and last-minute cancellations are leading to excessive white space.

While many salon owners are overwhelmed at the mention of AI, there is a cost too in doing nothing at this critical time – think about those missed calls, lapsed clients, and excessive time spent on admin and marketing. AI agent technology built for the salon industry can now perform tasks that once required multiple employees – at a fraction of the cost, with perfect consistency and no downtime. The return on investment is tangible and immediate, in the form of improved client retention, full columns, increased retail sales and higher profits.

Your digital dream team

Specialised AI agents, developed specifically for the salon industry, can work seamlessly within your business. They are designed to lighten your load, protect your profits and elevate your client experience. These include:

1. The digital salon receptionist

A receptionist who never takes a break, never misses a call and never forgets what you have trained them to do. This receptionist is always at work, answers calls 24/7, chats naturally with your clients, books them directly into your salon software system and transcribes the conversation.

2. The client re-engagement specialist

Your database is your most valuable asset, including those clients who drifted away. Your AI re-engagement agent, in a few seconds and a few clicks, can bring them back. All you have to do is create a tailored offer or promotion, and your AI agent will identify clients who haven’t visited your business in a while, reach out to them, explain your offer, and book them straight back into your software system and your business.

3. The social media manager

How many hours a week and how much money do you spend planning content, creating social media assets, making videos and posting reels? All of this is abolutely essential for business growth, and an agent can do it. It can highlight your team’s talent and showcase your salon at its very best, while driving new business to your door.

With AI is being one of the greatest advancements in human history, the arrival of AI agents for the salon industry is now helping many business owners to supercharge their financial potential by turning missed calls, lapsed clients and white space into real revenue. This isn’t the future. It’s here now and ready to work for you. Standing out from the crowd is important because the client experience is a competitive battleground and your clients have a lot of choice these days. You need to send out a very clear message that your salon is here, and you are great at what you do. AI agents will empower you to achieve this. PBHJ

Liz McKeon is an author, business coach, trainer and mentor, specialising in the hair, beauty and spa sector. For further information, visit lizmckeon.com or call +353 86 386 1243.

The FINALISTS

The Beauty, Hair & Spa Awards 2026 finalists have been revealed, with the gala ceremony taking place at the InterContinental Dublin on 19 April, as part of the Professional Beauty & Hair show weekend

Aesthetic Clinic of the Year, sponsored by Creagh Aesthetic Distribution

• LumaDoc

• ORA Skin Clinic

• South William Clinic

• Bay Aesthetics Clinic

• CUC Medical & Aesthetics

• NM Aesthetics

• Renew Skincare & Aesthetics Clinic

Aesthetic Practitioner of the Year, sponsored by Dermapenworld Ireland

• Ninnette De Klerk, Ailesbury Clinic

• Edel Woods, ORA Skin Clinic

• Plamena Rhead, Dr Rhead Aesthetics

• Olivia Kirwan, Bay Aesthetics Clinic

• Emily Larkin, Skinology Clinic

Beauty Salon of the Year, sponsored by Bioline Jatò

• Beauty No. 8

• Ómra Beauty

• Eternal Beauty Salon

• Denise’s Beauty & Skin Clinic

• Eden Beauty Group

• SKIN by Olga

• Culture Club Beauty

• The Beauty Room Greystones

Salon/Spa/Hair Team of the Year

• The Spa at The Kingsley

• The Spa at Dunboyne Castle Hotel

• Amica Eco Hairdressing

• Aqua Sana Forest Spa at Longford Forest

• Berlin Hair Lounge

• Davey Dublin

• Ikon Hair Design

• K. Hair Carlow

Educator of the Year, sponsored by AIT

• Melissa Hayward, Melissa Hayward Academy

• Katarzyna Kruszynska, Kohana Professional Academy

• Lorna Melay, Bronwyn Conroy International Beauty School

• Malgorzata Siuciak, Dermapenworld Ireland

• Paul Davey, Hairdressing Live

• Sarah Jane McGrath, National Beauty Distribution

• Valerie Finnegan Cahill, Ikon Hair Design

• Nicola Lawless, The Hair Company Broadstone

Business Director of the Year, sponsored by Eden Beauty Group

• Kieran Walsh, National Beauty Distribution

• Greg and Alison Clarke, Amica Eco Hairdressing

• Valerie Finnegan Cahill, Ikon Hair Design

• Maria Haberlin, Berlin Hair Lounge

• Sheila Curran, Coogan Bergin Beauty & Skin Clinic

• Denise Bennett White, Denise’s Beauty & Skin Clinic

• Anita Kucsera, Annutri/Hair Cafe Salon

Colour Technician of the Year

• Stephen Aiken, Pure Hair

• Chloe Houston, Houston Hair

• Danilo Possato, Danilo Possato Hair Studio

• Danny Malone, DM Hair

• Dylan Lowry, Queer Hawk

• Meadhbh Sheridan, Queer Hawk

Hair Salon of the Year, sponsored by Revlon Professional

• Amica Eco Hairdssing

• Berlin Hair Lounge

• HeadRush

• Hairography

• Ikon Hair Design

• SOCO by The Sober Colourist

Irish Hairdresser of the Year, sponsored by Schwarzkopf Professional

Make-up Artist of the Year, sponsored by EVAGARDEN

• Jessica Malone, Jessy Malone Makeup Artist

• Nataliia Nalyvayko, Lovely Beauty Suite by Natalie

• Olena Huliaieva, Olena MUA

• Aliona Kasciukeviciene, Talisman Makeup Artist

• Nelly Serment, Airbrush Makeup and Hair by Nelly

• Tieran O’Brien Connolly, Infurno Beauty

Nail Salon of the Year, sponsored by The Gel Bottle Ireland

• Polished Dream

• Beautique

• Home of Shellac

• Beauty Stories

• Glazed Nails & Beauty

• Fab Nails

• Culture Club Beauty

Spa of the Year, sponsored by Sothys

• Simon Houston, Houston Hair

• Damien Johnston, Pure Hair

• Martine Broggy, Natural Hair Company

• Stephen O’Driscoll, Stephen O’Driscoll Hairdressing

• Orla Sadlier, House of Colour

• Paul Davey, Davey Dublin

• The Spa at Dunboyne Castle Hotel

• The Spa at The Kingsley

• Drumhierny Woodland Hideaway

• Unique Day Spa

• Asha Spa

• Eidin Spa at Great National Hotel

Therapist of the Year, sponsored by SQT Ireland

• Rachael Foley, Ómra Beauty

• Petra Cooper, P.S. I Love You Health and Beauty

• Jessica Bowes, South William Clinic

• Maíne Alcalde, Maíne Alcalde Orthomolecular Aesthetics

• Elaine McParland, Up To My Eyes

• Debbie Ying He, Coogan Bergin Beauty & Skin Clinic

• Ciara Ryan, The Spa at The Kingsley

• Sara O’Hagan, Skinglow Clinic

SPRING Shade into

The beginning of the year saw a number of hair colour trends emerging; we asked some professionals about the ones that will continue to dominate as we move into spring

#1 RED IS THE NEW BLONDE

Reds are having their moment, a trend that looks set to continue into spring. “ I do think reds are the new blondes in 2026,” says Mike Decanter, creative director at Zeba in Dublin for L’Oréal Professionnel. “I have noticed that a lot of my blonde clients are requesting coppery, auburn and red tones. They aren’t necessarily open to a full colour change, but they are opting for these subtle hues.”

“Reds are definitely having a moment, and I don’t see that slowing down,” says Amy O’Sullivan, Schwarzkopf Professional educator and owner of Hair by AOS in Drogheda, Co Louth. “What’s interesting is that clients aren’t asking for highmaintenance reds – they’re leaning towards more elevated, wearable interpretations. I’m seeing a strong demand for soft copper, warm apricot and rosé toners from blonde clients, and deeper, richer shades such as auburn and cinnamon for brunettes. These offer warmth and individuality, without feeling overpowering. What makes red so appealing right now is its versatility. It can be tailored to suit different skin tones and, when done correctly, it grows out beautifully. Clients are increasingly opting for bespoke, low-maintenance hair colour, rather than something that needs constant work.”

colour statements, whether it’s the subtlest of red lowlights to add extra dimension, or the brightest of all-over colour combos,” says Andrew Barton, NAK Hair’s European brand ambassador. “From rosy pink red right through to standout tomato red, it comes with its own fiery reputation and is a statement of self-expression.”

Head of creative education for REF Stockholm UK Scott Thomas agrees that red tones will be highly sought after by clients this spring. “There’s a return to fun with sophistication; think deep plum, velvet red and rich burgundy,” he adds.

‘Clients are increasingly opting for bespoke, lowmaintenance hair colour, rather than something that needs constant work’

#2 NATURAL BEAUTY ERA

The hair and beauty industry is finally waking up to the fact that there is a whole underserved demographic: middle-aged women with disposable income who are committed to spending money on looking and feeling good.

Dubbed the ‘silver generation’, we’ve recently seen middle-aged women featuring prominently in ads and films, as well as landing modelling contracts and grey-haired influencer brand deals.

Age positivity continues to make its way into popular culture, with hairstylists and trend forecasters alike agreeing that the trend for more natural hair tones is starting to influence the colour treatments clients are opting for when in the salon chair.

“The theme of ‘natural beauty’ is definitely going to continue within hair,” notes NXT brand ambassador Holly Bullock. “We can expect more grey blending/enhancing the greys and more blondes going back to brunette.”

“There has been a noticeable shift towards more natural, intentional hair colour choices,” says O’Sullivan. “I think we’ll continue to see more clients embracing grey blending, soft

#3 BUTTERY AND CHAMPAGNE BLONDE

Warmer blondes remained popular in winter 2026, with a strong focus on soft, wearable blondes, and it looks like this trend isn't going anwhwere.

“The way clients are wearing blonde has evolved, and I’m seeing a clear move towards softer, warmer blondes, with buttery blonde and champagne-toned blonde leading the way,” says O’Sullivan. “These shades feel more natural, more luxurious and far more wearable than cooler, high-contrast blondes. There is also a big focus on dimension and softness, as clients want blondes that have depth, movement and warmth, rather than a flat or overly processed look. Techniques that allow for natural shadowing and seamless blending are key, especially for longevity and hair health. Overall, the blondes trending now are about effortless elegance – hair that looks expensive and healthy, and is easy to maintain.”

“Buttery blonde continues the ‘healthy hair’ narrative,” says Tracey Ann Smith, creative director at Mood. “It’s all about glossy, luminous colour that looks expensive and well cared for. This shade offers an easier transition for those moving away from heavy bleaching, or a soft, fresh brightness for existing blondes who want something lighter and more refined.”

“I am seeing a huge switch from ashy and mauve tones to beige tones,” says Decanter. “For example, I’m using a lot more beige high-lift colours because clients want a look that is softer, whiter and warmer, rather than deep and ashy.”

beige tones and refined brunettes, rather than opting for dramatic or high-contrast colour changes. This demographic is very invested in looking polished and feeling good, but they also want their hair to reflect who they are now. Grey blending, in particular, has become less about ‘covering’ or ‘hiding’, and more about enhancing and softening, allowing natural tones to exist alongside carefully placed colour for a seamless, flattering result.”

“For many women, embracing grey hair has become a movement aligned with pro-ageing rather than anti-ageing,” says Barton. “Every head of hair is unique, and so too is the natural process of greying. For some, this may only mean a sprinkling of white strands, and for others it’s an all-over white. It’s these nuances that demonstrate how desirable it is to ‘go grey’. For us in the salon, it’s about helping women feel and look their best, and using colour for grey blending has become a staple part of any good colour menu. Even a subtle mix of lowlights and highlights adds shine and definition to the hair, and illuminates the skin tone.”

“A lot of my clients are opting to blend out their greys using highlights,” says Decanter. “They aren’t necessarily applying a base colour or a mask in between to provide full coverage, but they are still receiving a significant amount of colour. When it comes to the Irish market, clients truly enjoy having their hair coloured – they like visiting the salon and treating themselves.”

‘Popular shades right now include tan and coffee, through to cola and aubergine hues – the choice is endless’

#4 BROODING BRUNETTES

Trend forecasters predicted that this year dark-haired clients will be opting for moody and deep brunette tones, such as smoked suede brunette and Mocha Mousse, which was the Pantone 2025 Colour of The Year. “My own personal preferences include mocha brown – it’s an elegant, sophisticated and discreet colour that is low maintenance,” says Maria Freitas, Andreia Professional hair product manager. “

“The look of the moment is smoked suede brunette, a rich, dimensional brunette featuring cool lowlights that creates a glossy ‘quiet luxury’ finish,” notes celebrity stylist Aaron Carlo for Sally Beauty.

“I think strong brunette tones with a touch of warmth will be trending in spring,” says Decanter. “And we will see a lot more violet-burgundy and golden-mahogany brunettes. Overall, brunettes are going to become much richer and warmer, without being too red.”

“In the salon, we have noticed that natural brunettes are excited about tonal shades that add personality to their hair, with balayage on brunette being a most sought-after service,” says Barton. “Balayage gives a sun-kissed effect, and also offers an array of playful tones that can be painted over the lighter areas. Popular shades right now include tan and coffee, through to cola and aubergine hues – the choice is endless.” PBHJ

MEANSMen of

With an increasing number of men recognising the benefits of professional skincare, offering men’s facials in your salon can help boost business

While male facial treatments are not a new phenomenon, their popularity has been on the rise in recent years, and they are a great way of adding another revenue stream to your business.

“We have offered men’s facials for over two decades – we initially started offering them because our female clients were asking for advice for their partners and sons,” says Susan Fox, managing director of Eden Beauty Group in Wicklow town.

“In the beginning, it was mainly male clients with specific skin issues who came to the salon, but as male grooming has become more popular over the years, that has changed to include anti-ageing and maintenance treatments.”

“We’ve been in business for 30 years and we’ve always welcomed male clients for facials, but recently we’ve noticed a clear shift as more men than ever before are booking treatments,” says Tara McConnell, owner of In Vogue Skin & Beauty in Blackrock, Co Dublin. “This is balancing out the gender mix in our salon and showing that skincare is no longer just for women.”

“We started offering male facials quite a few years ago after noticing more men

were becoming interested in looking after their skin in a healthy way,” says Marcia Flatley, owner of SeaBreeze Aesthetics, Beauty & Skin Clinic in Oranmore, Co Galway. “It also felt like a natural step towards inclusivity.”

What men want

Most facials are beneficial for male clients; however, there are certain ones that are particularly suitable for men’s skin. “While the goals for male and female facials are similar, men’s skin does present with unique characteristics,” says McConnell. “It tends to be thicker, with more sebaceous glands and hair follicles, and the beard area can be particularly sensitive. Because of this, we take extra care during treatments, and choose products with subtle, genderneutral scents, as many men prefer to avoid heavily perfumed products. Our Fire & Ice Facial is very popular with our male clients as it is especially effective for lifting stubborn ingrown hairs caused by shaving.”

“Men deal with their own set of skincare challenges, such as shaving irritation,

‘We started offering male facials quite a few years ago after noticing more men were becoming interested in looking after their skin in a healthy way’

‘We market and price our men’s facials the same way as our women’s facials, and we see this as a wonderful opportunity for growth’

oiliness and dryness, so the approach and products can differ slightly,” says Flatley. “Our Diamond Glow facial is a favourite with our male clients as there is no downtime, and it gives visible results. Treatments that tackle dryness and sensitivity are consistently in demand, as are ones that focus on clearing pores and soothing the skin after shaving. Men often appreciate a straightforward, results-driven treatment, rather than something overly complex. But once they experience the relaxation aspect of a facial, they usually love it just as much as our female clients.”

“We find that a lot of our male clients prefer more ‘functional’ facials, particularly machine-driven modalities, such as our Hydro Derm Facial, and Thermavein and IPL treatments, as opposed to touch-based ones,” says Fox. “In general, they are very compliant –they are results-driven and happy to follow the protocol we design for them. Female clients are often more time-poor and are being bombarded with choice and information, which can lead to them swapping or changing products or treatments, rather that sticking to a protocol long enough to see a difference. We recently had a male client who was about to turn 70 and wanted a skincare plan to ensure he was looking his best. I think we sometimes underestimate how men need a boost to their confidence too, and can be as self-conscious about their looks and ageing as many women are.”

Price point

If you decide to add men’s facials to your menu, you don’t need to price or market them any differently. “We market and price our men’s facials the same way as our women’s facials, and we see this as a

wonderful opportunity for growth,” says McConnell. “Once men feel comfortable in the salon environment, they often become loyal clients. We tailor their treatments and give them simple homecare routines, as most men prefer low-maintenance skincare. They don’t tend to spend as much time in front of the mirror as women!”

“Our price points for our men’s and women’s facials are identical as we feel it would be unfair to everyone if male clients were charged less or more – we practise gender equality in our pricing,” says Fox. “We don’t blatantly market to male clients, but we do ensure that we feature both male and female clients on our socials, and use gender-neutral language as much as possible. We have male treatments listed under their own category on our website, and while many of these treatments are identical to our female treatments, having them in the ‘male section’ makes it crystal clear that they are available to male clients, and that they are welcome in the salon.”

Flatley says that her pricing is also the same. “The time, care and product quality are equal – so we treat it that way. It also sends the message that everyone deserves the same standard of skincare. For our marketing, we focus on simple, relatable messaging . Social media posts, word-ofmouth and referrals from existing clients have worked really well. We also highlight that skincare isn’t a luxury, it’s a necessity, and it’s about feeling confident and refreshed.”

Good for business

Meanwhile, building a solid male client base is good for business, according to our experts. “We find men to be brilliant

clients – they listen to our advice, they usually buy all of the retail products we suggest and they follow instructions,” says Fox. “I once had a male client who bought two full sets of products so that he could have one set at home and one in his gym bag to ensure he never missed his routine.”

“Men are amazing clients as they are so loyal and will listen to all the advice we give them,” says Flatley. “And once they see how much better their skin feels after a facial, they’re open to maintaining this with a homecare routine. When they get comfortable in the salon environment, many go on to book massages and other grooming services, and become regulars as they appreciate quality skincare just as much as women. It’s lovely to see that shift happening in Ireland. Offering male treatments has brought us a whole new client base.”

“More and more men are now recognising the benefits of professional facials and skincare,” says McConnell. “Whether they are looking for help with acne, dryness, ageing or sensitivity, or they simply want some relaxation and expert advice, they deserve the same level of care and attention as any other client.”

“Many of our male clients are the partners or sons of our female clients, and popped in over the years to buy a voucher or a gift before they became clients,” says Fox.

“We also get a lot of young couples, who get a skin treatment plan in the run-up to their wedding. So remember, every man who enters your clinic is a potential client, and if you do not target them, you are literally letting new clients walk out your door!” PBHJ

MAKING THE CUT!

With craftmanship being key when choosing the right scissors, here is a round-up of some

1MATAKKI AKIRO

The Matakki Akiro 5.75’’ scissors are a versatile option, suitable for both detailed work and general cutting. Made with high-quality materials, the offset handle is deisgned to reduce hand and

5

MIGIWA SWIVEL OFFSET

Available in 5.5” and 6” sizes, the Migiwa Swivel Offset features a rotating thumb ring, which promotes a more natural and flexible cutting motion. This innovative design ensures a comfortable thumb positioning, which promises to help to prevent wrist, finger and shoulder strain by allowing stylists to keep their wrists straight while cutting. kashoscissors.co.uk

cutting. Available in a 6” size, it comes with a wallet for added protection. hairtools.co.uk

6 MATAKKI HAZUKI

Made from premium Japanese 440C Aichi steel for extreme cutting power, the Matakki Hazuki is fitted with a high-grade screw assembly system to ensure that correct tension is maintained. Available in 5.5’’, 6’’, 6.5’’ and 7’’ sizes, the combination of sculpted offset handles and razor-sharp convex blades offers comfort, balance and control. matakki.com

8 MASTER

10

PASSION COBALT REX

The Passion Cobalt Rex features a slim sword blade, ergonomic handle and ball-bearing screw system, all packed into a lightweight frame. Despite its lightness, the hardened cobalt alloy promises to deliver a powerful and precise cut. Sizes available include 5’’, 5.5’’ and 6’’. dowa-international.com

9 HAITO PANSA

experience. This hand-crafted tool features an offset, ergonomic design, and is available in right-hand and left-hand options, and a range of sizes, including 5”, 5.5”, 6”, 6.5” and 7”. leafscissors.com

The Haito Pansa is a

The inside

TRACK

With lots of nutritional trends popping up on social media, Ellen Cummings explores some of the ones beauty professionals should know about

As the worlds of beauty and wellness increasingly overlap, understanding the nutrition trends shaping both skin health and performance is more essential than ever. We asked two experts – Lorraine Perretta, head of nutrition at Advanced Nutrition Programme, and Kirsten Humphreys, nutritional therapist at Bare Biology – to shed light on some of the biggest trends

Fibremaxxing

The trend

Many adults are not consuming the recommended 30g of fibre per day. The ‘fibremaxxing’ trend, popularised on TikTok, encourages individuals to intentionally increase their fibre intake by incorporating fibre-rich foods such as fruits, vegetables, legumes, seeds and wholegrains into every meal.

Why it matters for beauty pros

The benefits of fibre extend far beyond digestion. It helps stabilise blood sugar, manage satiety and supports digestive health, which is fundamental for skin radiance.

What the experts say

According to Perretta, not all fibre is the same. “Fibres are bound to plant chemicals called polyphenols, and fibres are sold either as complete fibres, bound to these special polyphenols, or ‘isolated’ fibres,”she explains. “Consumers need to understand the difference when choosing a product.”

She adds that healthy gut flora are essential to release these polyphenols – the antioxidants that help “reduce inflammation, promote collagen and ceramide synthesis ,resulting in a stronger skin barrier”.

“Increasing fibre too quickly can cause bloating, constipation or diarrhoea,”notes Humphreys. “The best approach is to increase it gradually; aim for half a plate of plants at each meal, and focus on variety. Over time, better gut health can show up as steadier energy, clearer skin, more balanced mood and stronger resilience.”

Key takeaway

Guide clients to increase fibre thoughtfully, focusing on plant diversity, hydration and gradual increments. Fibremaxxing isn’t just about digestion; it also supports the gut microbiome, which in turn can enhance energy, mood and the skin’s natural resilience.

Functional

mushrooms

The trend

Functional mushrooms such as lion’s mane, reishi and cordyceps are booming in popularity. Globally, the market is forecast to grow from $33.7bn in 2025 to $62.2bn by 2032, with a compound annual growth rate (CAGR) of 9-11%, according to Fortune Business Insights.

Why it matters for beauty pros

Nutrients and bioactive compounds in mushrooms may support focus, stress resilience and immune function, all of which influence how clients look and feel. Research is still ongoing, so be cautious when making any claims to clients.

What the experts say

“Early research is promising – lion’s mane is being studied for cognitive support, reishi for stress and immune balance, and cordyceps for energy and endurance,” says Humphreys. “However, the evidence is still emerging, and responses vary. Some people may experience skin reactions or digestive upset.”

Key takeaway

Functional mushrooms are an exciting addition to the wellness conversation. Beauty professionals could encourage clients to start with a single mushroom type from a reputable brand, monitoring tolerance and skin response.

Gut health and fermented foods

The trend

Gut health has entered the mainstream like never before. Fermented foods, from kimchi and sauerkraut to kefir and miso, are increasingly appearing on supermarket shelves and in kitchens, while probiotic supplements are in strong demand.

Social media also reflects the trend: searches for gut-friendly foods on Pinterest have grown by over 60% in the past year, while TikTok videos showcasing probiotic recipes and fermented food hacks garner hundreds of thousands of views.

Why it matters for beauty pros

Emerging evidence is linking gut health to immune regulation, inflammation control and skin barrier resilience. Integrating gut-friendly advice can complement topical treatments, helping clients achieve a more radiant complexion from the inside out.

What the experts say

Perretta notes a spike in studies. “An explosion in research into this area is evidenced by a 300% increase in scientific studies of the ‘gut-skin axis’ since 2020 – and most of this growth took place in the past 18 months,”she says.

Brain-health nutrients

The trend

Cognitive wellness is taking centre stage as consumers become increasingly aware that what supports the brain can also enhance overall vitality, mood and even skin health. Nutrients such as omega-3 fatty acids, choline and antioxidants are gaining recognition for their role in supporting memory, focus and resilience, while supplements like creatine are emerging as tools to aid mental and physical performance.

Why it matters for beauty pros

Brain health can have subtle, visible effects on the skin and overall appearance. Nutrients that support neurotransmitter function, reduce oxidative stress and promote healthy blood flow can help clients maintain steady energy, balanced mood and a radiant complexion. For beauty professionals, understanding these links allows for a more holistic approach to wellness.

What the experts say

“Nutritional support for cognitive function falls into three key categories: structural, function and protection,” explains Perretta. “Omega-3 fatty acids are important components of the brain, neurotransmitters need amino acids, and plant antioxidants are neuroprotective.”

Nutrients don’t act in isolation, she notes. “Nutrients are nature’s multitaskers. I never taking individual vitamins or minerals. Taking an array of nutrients to support partnerships is the best way. What we eat and the supplements we take have multiple synergistic roles in our physical, mental and skin health.”

Fermented foods vary in bacterial viability, while supplements can guarantee colony-forming units (CFUs) if well-manufactured and properly stabilised, she adds.

“Taking probiotics helps maintain gut flora, keep lines of communication open, and enables the gut to function at its optimal level, offering tangible skin benefits,” she continues. “A healthy gut will absorb vital nutrients more effectively, and can contribute to a more youthful and radiant complexion, as well as improved mood, sleep and energy.”

“Probiotics can be effective, but they’re not one-size-fits-all; different strains do different jobs, and in certain conditions they may even worsen symptoms,” says Humphreys. “Fermented foods are often a gentler way to add microbial diversity. A healthier gut can mean more efficient nutrient absorption and less systemic inflammation. These changes often ripple out to clearer skin, more stable mood and better energy.”

Key takeaway

Supporting gut health is central to overall wellness, influencing digestion, nutrient absorption, inflammation and even skin appearance. Beauty pros could encourage clients to explore fermented foods and high-quality probiotics gradually, paying attention to tolerance and quality.

“DHA and EPA are crucial for brain structure and function,” says Humphreys. “EPA plays a stronger role in mental wellbeing and managing inflammation. These fats are also embedded in every cell membrane, helping explain why they can influence skin, gut and overall resilience. Choline supports memory, while antioxidants protect against oxidative stress. Together, these nutrients may also contribute to visible benefits such as skin vitality, balanced mood and stress tolerance.”

Key takeaway

Brain-supporting nutrients such as omega-3s, choline and antioxidants can influence skin vitality, mood and overall resilience. Beauty professionals can use this knowledge to help clients adopt nutrition strategies that enhance both mental clarity and physical appearance. PBHJ

THE JAPANESE manicure

With its high-shine results and nail-strengthening benefits, the popularity of this treatment looks set to rise in 2026, writes Ellen Cummings

Known for its natural shine and restorative benefits, the Japanese manicure has quickly become a go-to option for clients who want a break from other nail services, without compromising on a polished, groomed look.

So, what exactly is it? “The Japanese manicure is a treatment for the nail plate that includes natural ingredients such as magnesium, calcium, beeswax and royal jelly,” explains Yana Galiyeva, co-founder of the So.Shell salon chain in the UK.

“The product that we use is called P.Shine, though most people simply refer to it as a Japanese manicure. It’s a great alternative for those who are tired of gel polish, or who want to strengthen their natural nails.”

Bon Me Lounge in Carrigtwohill, Co Cork opened in October 2024 and introduced the Japanese manicure within a few months. “This traditional technique focuses on restoring the nails’ natural beauty, while giving them a flawless shine,” says owner Ausra Gedminaite. “It nourishes them with

vitamins and minerals, and is ideal for clients looking to achieve a glossy, healthy finish, without polish.”

Point of difference

Unlike a traditional manicure, the focus is on restoring the nail plate using nutrientrich powders and pastes that are gently massaged and buffed into the nail. While the cleaning and shaping elements remain recognisable, they are not done in the same sequence.

“The manicure process itself – the cleaning and shaping – is the same as a classic manicure, but the order of steps is different,” notes Galiyeva. “In a Japanese manicure, the treatment comes first: the nails are polished using the P.Shine formula, and only then is the manicure itself completed.”

This reversal ensures the formula comes into contact with the nail plate before any other products or finishing touches.

Glossy results

The soft and glossy finish is what has made the Japanese manicure so shareable on

social media. “Clients can expect a natural, healthy looking shine that resembles the popular ‘soap nail’ effect, but without any gel polish,” says Maria Sharova, the other co-founder of So. Shell. “This shine comes entirely from the treatment. Beyond the aesthetic result, it also significantly strengthens the nail plate.”

Because the shine is from the product being buffed into the nail rather than a lacquer applied on top, it wears away only as the nail grows out.

Wide appeal

A Japanese manicure can appeal to variety of clients, especially those who are seeking a more natural approach to nail care, or would like to take a hiatus from gel nails.

“It’s suitable for anyone who wants to take a break from regular nail polish or gel polish, as a personal choice,” explains Sharova. “The treatment allows the nails to still look polished and well-groomed.”

It’s also suitable for clients with weakened, peeling or thin nails, who are looking for a strengthening service. In addition, it’s safe for pregnant clients.

“Since we introduced it, we have noticed that it is gradually becoming more popular as an alternative to classic manicures,” says Gedminaite.

Common misconceptions

As the trend spreads, so do assumptions about it – many of which miss the mark.

“There are misconceptions about Japanese manicures, with many people thinking the shine is achieved with chemicals or polish,” says Galiyeva. “But there are no synthetic components. It is 100% natural, and the shine doesn’t wash off – it stays on the nail until it naturally grows out.”

This formulation is central to its appeal, especially among ingredient-conscious clients.

Why it’s trending

The surge in demand for Japanese manicures is part of a wider shift towards minimalistic beauty.

“Japanese manicures are both beautiful and beneficial – they enhance the look of natural nails, while also improving their health, so it’s a win-win,” comments Sharova.

“They align perfectly with the clean beauty movement,” says Galiyeva, who adds that the ritual involved is part of the appeal. “The application process feels very special,” she notes. “The product comes in elegant, doll-like jars, and it’s a two-step treatment: first, the natural formula is massaged into the nails, then the buffing is done with a soft suede buffer that contains pearl powder and royal jelly. It’s both therapeutic and beautiful.”

How to train

For professionals already confident in manicure fundamentals, this treatment is accessible and quick to learn.

“An experienced nail technician can start offering the service after completing an online course,” says Sharova.

Training typically focuses on understanding the system, correct buffing techniques and service flow.

“You’ll need the kit, which includes a suede buffer, plus your standard manicure tools,” she adds.

The hallmark of the service is the buffer to work the natural pastes and powders into the nail to create the signature shine.

Adding it to your menu

The Japanese manicure works best as a stand-alone strengthening service, according to our experts.

“It shouldn’t be combined with gel polish – the product prevents the gel from adhering properly,” says Galiyeva.

“However, if a client wants organic nail strengthening and to wear gel, we offer an IBX system designed specifically for that purpose. This makes it easy to guide clients toward the right treatment.”

And if you’re wondering about your marketing strategy, it’s worth noting that offering Japanese manicures helps to bring in new clients – particularly those who don’t want other nail services. “It helps attract clients who prefer not to use gel polish, but still want their nails to look both groomed and polished,” says Galiyeva.

Furthermore, salons can market it as a restorative, health-first treatment for clients returning after long-term enhancements.

“It also attracts clients who work in professions where gel nails are not allowed,” says Gedminaite.

“The Japanese manicure is still quite new in Ireland, and not a lot of clients are familiar with it, so in our salon we tend to recommend it ourselves as the best option for those who want a more natural look. But as more clients move towards natural nails and nail health, it is definitely going to rise in popularity.” PBHJ

BRANDS

on show

If you’re looking to expand your treatment menu or retail offering, check out some of the many brands exhibiting at Professional Beauty & Hair 2026 at the RDS in Dublin on 19-20 April

STAND NUMBER E5

BPerfect Cosmetics was founded by in 2012 by Brendan McDowell, who wanted to create cosmetics that were easy to use and versatile. The brand now offers a range of make-up, tanning and skincare products. The company is committed to equality, inclusivity and diversity as it believes in celebrating individuality, empowering voices, and ensuring beauty is a space where everyone feels seen and valued.

STAND NUMBER B29

Repêchage is a global professional skincare brand that is known for its innovative use of seaweed-based formulations. Founded in 1980 by Lydia Sarfati, the company was among the first to introduce marine-based ingredients into modern cosmetic science. It offers a comprehensive range of professional and retail products, including cleansers, exfoliants, serums, masks, moisturisers and body treatments.

STAND NUMBER B6

Glitterbels offers a wide range of highperformance, trend-led nail products. Combining quality, innovation and creativity, the brand is passionate about supporting nail professionals at every stage of their journey, with its extensive product line, as well as education and community. After a few years away, Glitterbels is officially back at Professional Beauty & Hair this year, and is excited to reconnect with the industry.

STAND NUMBER G47

Angel Lash is an Irish eyelash brand that promises soft, fluffy lashes that enhance every eye shape. Each product is created with vegan-friendly and cruelty-free materials, and is designed to deliver a natural, yet elevated finish. The collection includes a curated range of half lashes and strip lashes, and comes in chocolate brown, cream and gold packaging. The name Angel Lash is inspired by angel numbers.

STAND NUMBER B58

Maletti Group has an extensive furniture selection, as it aims to turn salons into destinations of luxury and functionality. Collaborating with international designers, it presents solutions that combine technology and multisensory rituals. Its Head Spa offering promises to transform the shampoo basin into an oasis of deep scalp care, helping salons to stand out and elevate the value of their service.

STAND NUMBER E5

Voduz was founded in 2019 by BPerfect Cosmetics owner Brendan McDowell and hair stylist and trichologist Denise Phillips. With a mission to build a brand that empowers people ‘to truly create their own crown’, Voduz products feature cutting-edge technology that minimises heat exposure and ingredients that prioritise hair health. The line includes styling tools, and a range of in-salon and homecare solutions.

STAND NUMBER B16

Founded eight years ago, Teri is a Ukrainian brand that specialises in professional manicure and pedicure dust collectors, and accessories. With a presence in 12 countries, and a focus on health and innovation, it uses HEPA filters for air purification. It promises high-quality and certified professional-grade products, along with marketing and commercial support for its customers.

STAND NUMBER F59

Tuscany offers high-quality hair and skincare products, which are custom-developed by a professional team with over 50 years of experience. From formulations to packaging, the company aims to give its customers the opportunity to create a completely customised brand that reflects their visions and values. From the beginning to the final concept, the team is on hand to help throughout the process.

STAND NUMBER E29

Sister Young offers a range of hair brushes for combing, drying and styling. The line includes the Sister Young Ovia brush, which has an innovative curved shape, ventilated body and a non-slip coating. Featuring a combination of nylon pins and natural boar bristles, the nylon pins facilitate gentle and painless combing, without the risk of breakage, while the boar bristles help redistribute the scalp’s natural oils.

STAND NUMBER F36

Daeng Gi Meo Ri offers a range of premium haircare products, which are formulated with traditional Korean herbal ingredients. With a variety of shampoos, conditioners and treatments for all hair types available, its lines include Vitalizing to help reduce hair loss, Honey Therapy for nourishing dry or damaged hair, Ki-Gold Premium to boost hair density, Dlae Soo to strengthen hair and soothe the scalp, and Glamo for volume.

STAND NUMBER F17

GIGI Laboratories is a professional skincare brand with almost 70 years of expertise and a presence in more than 50 countries. Using a results-first approach, every product features high-performance active ingredients that are designed to target the most common skin concerns. The company promises to enhance treatment menus in salons and clinics, helping them to grow their business.

STAND NUMBER E30

Distributed in Ireland by Global Beauty, HS Milano is a Müster & Dikson professional haircare brand that offers 100% vegan and sustainable products that blend cutting-edge science with eco-conscious values. Its Vegan Extreme Color line, which is available in 88 shades, is formulated to deliver rich, long-lasting colour, while deeply caring for the hair, giving it hydration and shine.

STAND NUMBER C45

Eldan Cosmetics offers a number of skincare ranges, including the Beauty Dimension collection. Built around a multi-step approach to enhancing skin luminosity, smoothness and overall complexion, this line features advanced formulas that work together to promote a more radiant, refined and balanced appearance. Beauty Dimension is designed as a cohesive line to elevate daily skincare results..

STAND NUMBER A8

The Irish Nail Network (TIIN) is a community for nail professionals, created to support them at every stage of their career. It hosts nationwide events, masterclasses and professional development programmes that focus on safe practice, business skills and raising standards in the Irish nail industry. In 2026, it is expanding its education offering through the new TINN Members Club.

STAND NUMBER C57

Zen Hair is formulated with 100% virgin Remy hair, with the premium extensions being thick from the root to the tip to promote volume, body and bounce. They are available in a wide selection of glossy tones and popular lengths. Fitted with a variety of comfortable attachment systems, including nano, tape and clip-ins, the extensions promise a stable and secure fitting to suit any requirement.

STAND NUMBER G19

Plasma Med Dublin is where aesthetic medicine meets natural medicine. The clinic offers innovative aesthetic treatments, based on natural methods and ingredients. It focuses on enhancing the external appearance of clients, as well as their overall health and wellbeing. Employing a holistic approach, safety and effectiveness of treatments are a priority, with each one tailored to individual needs.

STAND NUMBER G7

DB Nails & Beauty is an Irish-owned company based in Stradbally, Co Laois. It offers nail and beauty products, including rubber base coats and a gel polish collection. It is planning to launch a new professional builder base product and gel polishes at the show. DB Nails & Beauty also runs a salon, and an academy that runs nail courses, along with the new lip blush and ombré powder brow courses.

STAND NUMBER C29

Radiant Tan is a completely automated selftanning system brought to Ireland and the UK by the Radiant Group. It promises a flawless, streak-free tan. Based in Omeath,Co Louth, and expanding to other locations, the service can be booked online via the Radiant Tan app. Radiant Tan is launching its national partner programme at the show as it seeks new locations and partners.

STAND NUMBER G55

Founded by nail technician and educator Kelly Marie Daly, KYMĒ is an Irish professional nail brand that offers a number of products, such as salon-grade e-file bits, dust extractors, lights and precision tools. Driven by a desire for nail technicians to be able to reduce their costs, Daly created KYMĒ to support them with high-quality equipment and education that promises to meet their individual needs.

STAND NUMBER C21

Casmara has introduced its new exosome needling ampoules, which are derived from Damask rose stem cells. Rose exosomes have powerful anti-inflammatory properties that help calm irritation and reduce redness. They also promote collagen production. Casmara distributor Eden Beauty Group will be offering full starter packages at the show, including the Casmara Activator Pen.

STAND NUMBER E52

Aartha Organics creates high-performance body and face care products that promise to deliver visible results, without compromise. Each one is formulated in small batches in Greystones, Co Wicklow, using specialty butters and multi-oil complexes, which are all chosen for their superior glide and absorption. No harsh preservatives, synthetic fragrances or unnecessary fillers are used during production.

STAND NUMBER

E53

Premier Face Painting Ireland believes that as the make-up industry continues to evolve, extreme make-up and professional face painting are no longer niche disciplines; they have become valuable skills for today’s make-up artists. After more than a year of collaboration with the FM Brush Company in New York, it is now launching professional face painting brushes on the market in Ireland.

STAND NUMBER C21

The Azela treatment from Cerepharm is being launched in Ireland by distributor Eden Beauty Group. This complete in-salon treatment and homecare regime was developed by scientists in Belgium, and it will offer businesses a full 360-degree approach to helping clients control rosacea symptoms, including redness and inflammation. Rosacea is among the most common skin concerns in Ireland.

STAND NUMBER 416

Aesthetic Insure offers protection to aesthetic practitioners, clinics and training schools, along with experience and knowledge, and financial support through indemnity. The company prides itself on its ability to adapt and grow with the sector, which is one of the most rapidly evolving ones globally. It aims to stay up to date with every facet of aesthetic insurance, so its customers can be sure they are in safe hands.

STAND NUMBER F13

Associated Irish Therapists (AIT) is an insurance company that has a specialised understanding and knowledge of the beauty and hair industry. AIT members benefit from free access to the company’s careers centre, business centre and exclusive member offers from leading trade brands. They can also access AIT-accredited further education colleges through its directory of training establishments.

STAND NUMBER A40

Founded by Donna O’Toole, Bohemian Beauty is an Irish company that specialises in tanning products. With 25 years of professional tanning experience and a mission to constantly innovate, the team has created products that don't stain bedsheets and clothes, and promise to leave skin looking flawlessly bronzed and scented. The line includes Daily Drench, Body Glaze and Boho Brush.

STAND NUMBER 114

Cellstory uses a patented technology that promotes skin regeneration by delivering active ingredients deeply into the skin to reduce wrinkles and improve skin elasticity. The treatment features eight steps that harness the power of advanced bio-ingredients to address the skin’s needs at a cellular level. The brand’s products are designed to be hypoallergenic and non-irritating, making them suitable for all skin types.

STAND NUMBER A22

Beauty Tech Innovations is an Irish-owned business founded by Britney Sugar. With a focus on the latest trends in the market, it offers an extensive range of nail devices, including the PrecisionGlow Nail Drill, EliteTorque Nail Drill, BTI E-file and Dust Extractor, and GlamCure Nail Lamp. The company’s mission is to help beauty professionals maximise profits and thrive in their business endeavours.

STAND NUMBER C58

Founded by hair stylists Chelsee Barnewell and Michaela Murnane two years ago, ByTheBB offers hair styling gel and brow gel, which are designed with dual brushes so users can create sleek, defined looks, without the fuss. Whether it’s a polished hairstyle or brows that are sculpted to perfection, ByTheBB promises to give control and precision with minimal effort and maximum impact.

STAND NUMBER 242

Located in the centre of Dublin, Cosmed Aesthetic Training Academy offers a comprehensive range of training options to aesthetic practitioners seeking to develop their careers. Its trainers cater to every experience level. The company also offers its space to any aesthetic business looking to host an event, run a training course, showcase the latest technology or to launch a product in a clinical environment.

STAND

NUMBER E44

Bella Furniture supplies furniture and equipment to hair and beauty salons, barbers and spas all over Ireland. Its mission is to support business owners to create elegant, comfortable and modern interiors that enhance the client experience and quality of services delivered. Combining contemporary design and durability, it aims to help them achieve a stylish and functional environment.

STAND NUMBER 340

BTL provides advanced non-invasive body contouring and skin rejuvenation devices. These include Emface, which uses RF and HIFES technology to tighten facial muscles, and reduce lines and wrinkles. The treatment works at the structural level as it promises to improve the foundation of the face by strengthening muscles and boosting collagen, making it suitable for clients who prefer a natural approach.

STAND NUMBER C1

E-Mo Nails was founded by nail technician and educator Monika Selim in 2017. The company offers a selection of nail care products and equipment, including acrylic nail supplies, gel nail brushes, nail art, products for nail extensions, e-files and UV/LED lamps. It prides itself on providing support and profitable business packages for nail salon owners, whether the business is large or small.

STAND NUMBER 229

Crown Aesthetics is a medical aesthetics company that promises to help aesthetic practices and clinics grow their businesses through its rejuvenation and restoration. These include its SkinPen microneedling treatment. With a strong focus on science that delivers aesthetic solutions, the company also priorities training and customer service in order to help its partners stand out in their sector.

STAND NUMBER C36

Elementre Dermo Cosmetics Ireland offers high-performance, Swiss-developed skincare products that are designed for visible results. The brand focuses on using targeted ingredients to create simple, effective and affordable skincare routines. Its range includes cleansers, exfoliators, serums, creams and SPF products, which are formulated to address ageing, breakouts, sun damage and other concerns.

STAND

NUMBER G1

Indigo Cavan specialises in nail care and has over 300 gel polish shades on offer. Its range also includes Mousse Builder Gels, which are designed for ease, precision and long-lasting strength. These professional building gels are soft and easy to apply, yet firm and durable for everyday use, and resistant to mechanical damage. Other products include a line of premium top coats.

STAND NUMBER D29

Thalgo specialises in marine-based skincare that is specifically tailored for spas, beauty clinics and wellness centres. With over 60 years of expertise, the brand combines the richness of ocean-derived ingredients with cuttingedge technology to offer an exclusive range of treatments and products that promise to deliver visible, lasting results, and help your business to stand out in the market.

STAND NUMBER D57

Elzyt Professional Eyelash Supplies was founded by Simona Juseviciute, who is a lash technician, entrepreneur and social media influencer. The company offers a wide range of professional eyelash supplies and beauty products, including classic and volume lashes, tweezers, primers and glue, and lash and brow aftercare solutions. Its accessories line includes disposable mascara and lip brushes, along with micro swabs.

STAND NUMBER C72

The Irish Hairdressing Council (IHC) is a not-for-profit organisation focused on advancing, educating and representing the Irish hairdressing industry. Currently led by president Fiona Gainfort, it supports professionals through career advice, industry events and advocacy, and aims to create positive change in the industry. It also offers educational workshops, such as its IHC Connects events, which cover topics relevant to the sector.

STAND NUMBER A57

Established in 1974, the Irish Hairdressers Federation (IHF) is the longest standing representative body for the Irish hairdressing industry. Run by a voluntary committee of professionals, it supports salon owners and advocates for the sector. The IHF plays a crucial role in lobbying the Government on key industry issues, ensuring that the needs of hairdressers and salon businesses are heard and addressed.

STAND

NUMBER B63

Farmavita is an Italian hair brand that includes Eve Experience Infinite Color, which has a balanced clean and green formula, with a minimum quantity of ammonia. Other lines include Life Color Plus, which offers intense repair and maximum protection to promote a better colour penetration; and Suprema Colour, which is formulated with argan, macadamia and avocado oils.

STAND NUMBER E40

Hartdean is a supplier of quick-drying, energysaving and water-saving towels and robes to the salon and spa industry. All its brands strive to offer in excess of a 40% saving in energy, with a minimum of 15% saving in water use in every wash cycle. The products also promise to be more durable, therefore saving the business money, while looking after the environment at the same time.

STAND NUMBER F52

70Lives was created to help beauty professionals understand the financial side of their business, so they can make informed decisions and grow with confidence. Built by an Irish tax and accounting professional who works closely with beauty businesses, the app provides real-time visibility into income, costs, pricing and profitability. Features include income and expense tracking, receipt scanning and product usage..

STAND

STAND NUMBER F5

Based in Dublin, Top Style is a supplier of premium salon furniture and equipment. With a commitment to quality, the company offers an extensive array of modern, functional products, including styling chairs, backwash units, LED mirrors and manicure desks. It promises to help salons elevate their spaces with cutting-edge designs and high-performance options, all at a competitive price.

Expand your aesthetic horizons

xeo+ offers

NUMBER A61

Solo Salon Supplies specialises in hairdressing, barber and beauty supplies for trade customers in Ireland. It offers a selection of high-quality professional brands, and prides itself on delivering excellent customer service every time, aiming for next-business-day delivery. The family-run Irish business was established in 2005 and it now has two locations in Co Wicklow and Co Meath.

STAND NUMBER B56

STAND NUMBER B51

STAND NUMBER F29

Based in Co Meath, The Seaweed Skin Company produces seaweed powder that contains vitamins, minerals and antioxidants, and promises to be a natural remedy for a number of skin concerns. It is also suitable for aches and pains, thanks to its high mineral content, including magnesium and potassium. These minerals are known for their anti-inflammatory properties, which can help relax muscles.

STAND NUMBER B56

COOLVIEW ® (1064 nm)

Treat a broad range of conditions with the wavelength pioneered by Cutera. Our legacy first-to-market Nd:YAG laser is optimized for hair removal, vascular lesions and CUTERA’s signature Laser Genesis™ skin renewal treatment.

SmileBright aims to deliver an innovative, fast and safe whitening system to enhance every smile. Its peroxide-free formula blends mineral and charcoal ingredients, combined with advanced LED technology, and undergoes rigorous testing to ensure top-tier performance and comfort. The brand is committed to providing a premium oral care solution that meets the

Nd:YAG • Large spot sizes up to 16 mm •

Cloud Nine Professional is a premium hair styling brand that promises intelligent design and professional control. It focuses on styling tools created with hair health at the forefront, without sacrificing performance. Tools feature adjustable temperature settings, allowing hair to be styled at the lowest effective heat, to support strength, shine and long-term condition, while delivering precise, lasting styles.

STAND NUMBER 210

Cutera is a provider of aesthetic and dermatology solutions for practitioners worldwide. Its Xeo+ laser and light-based multi-application aesthetic platform promises versatility and performance to meet the dynamic needs of modern practices. Its AviClear device uses the power of laser light to selectively target and suppress sebaceous glands, promising to eliminate acne at the source.

Davroe is a professional salon brand that is positioned as natural, vegan and Australian. Bringing together plant-based formulations and dependable salon results, every product aims to support strength, shine, scalp comfort and manageability, while meeting the demands of professional use, so that results feel consistent across services and hair types, and stylists can trust the performance.

STAND NUMBER C71

Revlon Professional offers a wide range of haircare products, including shampoos, conditioners, treatments and styling products, which are designed to meet the needs of all hair types. The brand also offers a range of hair colour products. As a professional men’s grooming brand, American Crew has a variety of hair, body, shaving and styling products to meet the needs of all male clients.

STAND

NUMBER G51

EarthKind creates 100% natural products using ingredients that promise to nourish, protect and restore the skin. The range includes Beef Tallow & Honey Balm, which is formulated to heal, protect and deeply moisturise. Made with grass-fed beef tallow and raw honey, this it helps to relieve dryness, eczema, psoriasis, acne scars and sensitive skin, while restoring the skin's natural barrier. Ingredients include vitamins A, D, E and K..

STAND NUMBER E10

New Level Beauty Training Centre is an internationally accredited beauty academy based in Dublin. Founded by professional nail educator Maryna Pehieieva, it specialises in professional nail education, offering structured beginner and advanced training programmes designed to meet modern industry standards. All courses focus on safety, correct techniques, practical application, and long-term professional development.

STAND NUMBER E16

Specialising in non-surgical aesthetic equipment, CACI is renowned for its award-winning microcurrent systems. The brand offers clinically proven treatments that promise to lift, tone and rejuvenate the skin – delivering visible results, without downtime. From signature facial toning to advanced skin rejuvenation. CACI devices are used by numerous leading clinics and medi-spas worldwide.

STAND NUMBER F9

MyLily Silk is a Dublin-based Irish brand that specialises in high-quality silk sleep and hair accessories, which are designed to support healthier hair, skin and wellbeing. The pillowcase range promises to help reduce friction, minimise hair breakage and frizz, and support skin comfort overnight. Rooted in the belief that beauty begins with rest and care, MyLily Silk aims to blend functionality with understated luxury.

STAND NUMBER F38

Zinzino is a global direct sales Scandinavian company that specialises in test-based, personalised nutrition. Founded in 2005, it focuses on preventative health by analysing the body’s fatty acid profile to provide science-backed supplements that restore cellular balance. Its flagship product BalanceOil+ is a premium blend of wild-caught fish oil and extra virgin olive oil that is rich in omega-3 and vitamin D3.

STAND NUMBER E16

Celebrating 60 years in 2026, Skeyndor combines cutting-edge biotechnology with luxurious formulations to deliver clinically proven treatments designed to transform the skin at every level. From corrective anti-ageing solutions to high-performance retail lines, the brand promises to give clinics and spas results-driven protocols, innovative technology and exceptional training support.

STAND NUMBER D68

Designed for busy salon, spa and clinic environments, Easydry offers a selection of compostable towels that promise to deliver strong absorbency and consistent hygiene. By removing washing, drying and storage, businesses can save time, energy and space, while cutting water use and utility bills. The range includes towels, capes, compostable gowns, and professional couch roll and body wrap solutions.

STAND NUMBER C54

Based in Newry, Co Down, Quinn Hair & Beauty supplies a number of hair and beauty brands, including Kamisori scissors, Fejic Japan Carbon Combs, and Feather razors and blades. It also offers a professional scissors sharpening service. In addition, it works with a local scissors recycling centre. It will service hairdressing scissors and barber shears that are still in good condition, and offer them to colleges/students.

STAND

NUMBER G21

Brow Expert Beauty & Training is a beauty clinic and training academy based in Malahide, Co Dublin. Founded by permament make-up (PMU) artist Santa Jansone, it specialises in PMU for brows and lips. The academy also offers a carefully selected range of professional beauty treatments and accredited training courses in brow lamination, lash lift, HD brows and BIAB nail application.

SCENE! Setting the

From live stages to networking opportunities, Professional Beauty & Hair will offer lots of inspiration and education over two days at the RDS in Dublin

Professional Beauty & Hair returns to the RDS in Dublin on 19-20 April and will feature a range of content that is designed to inspire, educate and motivate.

The live stages are an annual highlight at the event, and this year there are two, which are both free.

The Beauty Stage line-up includes a number of well-known names, who will be on hand to share their expert knowledge and tips. These include nail artist Kirsty Meakin, Eden Beauty Group MD Susan Fox, MUA Jessy Malone, salon business expert Liz McKeon, Iguazu Beauty’s Louise O’Loughlin, social media agency It’s Giving Social and VF Consultancy owner Valerie Finnegan Cahill.

The Beauty Stage will also see the return of Salon SOUL. Salon SOUL –which stands for Salon Owners United in Learning – made its debut at Professional Beauty & Hair 2025. The panel discussion is the brainchild of Greg Clarke, co-owner of Amica Eco Hairdressing in Dublin. This year, Clarke will be joined by Lisa Eccles, Zinc Hair & Beauty; Laura Murphy, The Hair Space; Ciara Dorrington, Kida Hair & Co; and Bridget Haren, Bridget Haren Hair & Beauty, for a lively conversation about the various challenges and opportunities facing the industry today.

Meanwhile, The Hair & Barbering Stage will host established stylists, who will showcase a variety of skills and looks that you can take back to the salon

with you. The line-up includes Bridget Haren, Paul Mac, Sean Taaffe, Wayne Lloyd, Phil Jarman, and art teams and members from the Irish Hairdressing Council, Irish Hair Collective and the Irish Hairdressers Federation.

The Business Owners’ Networking Event is also back this year. Launched in 2025, it is designed for salon owners and freelancers, and will feature roundtable discussions, where participants can share valuable insights, exchange views, and explore the key business issues and challenges shaping the sector. Established industry names will talk about their own experiences, and give practical advice. This event is an opportunity to meet like-minded professionals and learn from the best in a unique setting. PBHJ

REACHING NEW HEIGHTS

With a focus on business growth and leadership, this year’s Phorest Salon Owners Summit also placed a strong emphasis on the role of technology in the client experience

The Phorest Salon Owners Summit 2026, which was held at Dublin’s Royal Convention Centre on 25-26 January, brought together approximately 750 salon, clinic and spa owners from around the world.

The two-day programme focused on business growth, leadership and the role of technology in the client experience. This year’s central theme explored how digital tools can support more human-led businesses, with a particular emphasis on reducing administrative burden for owners and teams.

Phorest introduced its new Phorest AI offering at the event. This suite of features is designed to assist with tasks such as client summaries and front-of-house enquiries, positioning it as a support tool, rather than a replacement for human interaction.

“Our goal has always been to return the gift of time to salon, spa and clinic owners, allowing them to focus on the human connection and the artistry of the client experience,” said Ronan Perceval, CEO of Phorest.

“Phorest AI isn’t just a tool; it’s an evolution in partnership. By automating admin, we empower our community to move from surviving the daily grind to truly thriving as creative entrepreneurs.”

The education programme combined keynote talks with practical business sessions. Highlights included a keynote from Caroline Hirons, who spoke about professional credibility, leadership and responsibility within the beauty industry, and Dr Lollie Mancey, who addressed ethical considerations around AI adoption.

which provided a relaxed setting for delegates to connect outside of the conference sessions.

Meanwhile, Phorest announced that 2026 was the final year that the Salon Owners Summit would be held in Dublin. The company confirmed plans to move the event to Co Kerry from 2027.

“The energy in the room this year was electric,” said Perceval. “Seeing our community grow this year proves that as our numbers increase, so does our ambition.

‘Seeing our community grow this year proves that as our numbers increase, so does our ambition’

Commercial performance and operational strategy were also covered, with sessions on profitability, data-led decision-making, and the evolving overlap between beauty and medical aesthetics.

Alongside the formal programme, peer connection was to the forefront over the two days of the summit. Networking was built into the schedule through informal meet-ups and evening events, including Jukebox Jam bingo on Sunday night,

“After 10 amazing years in Dublin, it’s time for our next chapter. We are so excited to be moving to the stunning landscape of Kerry in 2027 – it’s the perfect place to continue this journey of growth together.”

The Salon Owners Summit 2027 will take place on 24-25 January in the Gleneagle INEC in Killarney, Co Kerry. PBHJ

AURA

Long, short, straight, curly – each hair look is a mood and a moment

“The Aura Collection frames the diversity in length, shape and texture that hair professionals surround themselves with each day. Hair is an expression of unique style that defines a mood, a moment or a personality, and subtly communicates individual qualities that speak volumes.”

LIBÉRATION

Intense colours, dynamic cuts and multiple dimensions

“This is a rebellion against the copy-paste culture, where originality is imprisoned by imitation. Inspired by the chiaroscuro drama of Tintoretto, the noir seduction of Sin City and the razor-sharp glamour of Tom Ford, this collection fuses art and fashion into a storm of dark romanticism. Sculptural forms collide with lived-in textures. Soft pastel hues whisper against moody shadows. No blueprints. No filters. No apologies. Just hair that breathes, speaks and dares.”

Nuru Marcus Perkins, M&M

Spa

EVOKE

Where form meets feeling – the stunning collection from the 2025 Revlon Visionaries: Remastered Team

“Evoke is the colourful expression of the Visionaries: Remastered – a photographic collaboration capturing everything the team has learned, explored and been inspired by throughout their year-long journey. Shot in full colour, the images reflect the Visionaries’ ability to combine strong technical skill with instinctive creativity. Each photograph brings their journey to life, translating what they’ve learned into confident, expressive work that connects on a human level. Evoke is a celebration of emotion through artistry – where form meets feeling, and creativity comes from the heart.”

Karen Thomas,

brand master educator for Revlon Professional

STYLING: BORNA PRIKASKI

PHOTOGRAPHY: DANILO GIANGRECO

OBSIDIAN

Inspired by the glass-like rock in colour, shape and characteristics

“Obsidian is typically a rich, deep black in colour, and made up of smooth, glassy surfaces, juxtaposed with angular, sometimes sharp corners. Although perceived strong, it is made up from lots of delicate layers, formed over decades of growth. In this collection, strong shapes are made up from soft, touchable, tangible individual hairs.”

Sam Bickle, ARKIVE by Adam Reed

HAIR: ANNE VECK

ASSISTANTS: CARLA KIRKPATRICK, KATIA PROU AND ELLA PARK

MAKE-UP: MORGAN DEFRE

STYLING: JAMIE RUSSELL AND LEWIS CAMERON

PHOTOGRAPHY: DESMOND MURRAY

SISTERS SPIRITUAL

Timeless strength, captured boldly in striking black and white

“The Spiritual Sisters collection represents a powerful fusion of two previous concepts: the fierce determination of Sisters of Shalati and the inner harmony of Spirit. Inspired by the Warrior Queen Shalati, the looks celebrate feminine resilience through dynamic, textured hairstyles such as twists, braids and ponytails.”

Anne Veck for Anne Veck Education

DRIFT

A study in grace, transience and modern femininity

“Drift explores the tension between control and surrender – where form meets flow. Inspired by the movement of water in motion, the collection captures hair as a living element – sculpted, yet free. Each look balances softness with intention, like ripples expanding outward or mist shifting through air.”

Millie Nesbitt, Hooker & Young

PRODUCT PICKS

From new hair colour shades to skincare innovations, there are lots of new products on the market this season to help you meet client requests



CALMING INFLUENCE



TOOLS OF THE TRADE

ALFAPARF Milano has launched its PRO Tools range, with each tool crafted with the stylist’s comfort in mind. Lightweight materials and balanced designs promise to reduce strain, while the focus on form and function aim to minimise fatigue and maximise precision. The collection features three professional hairdryers and two straighteners for use in salons, and for salons to sell to clients. The line includes the Oracle Hairdryer, Iconic Professional Hairdryer, Visionary Professional Hairdryer, Infinite Original Hair Straightener and ECLIPSE Wide Hair Straightener. Trade: from €55 xpertprofessional.ie

 INTENSIVE PROTECTION

Yon-Ka Paris has launched Yon-Ka Serum Omega, a serum that marks the debut of the brand’s next-generation Intensive range. Designed to strengthen the skin barrier and deliver deep, targeted nourishment, the product promises to deliver a powerful nutritional infusion to the skin, thanks to its high concentration of omega fatty acids, which are known for their anti-inflammatory properties. These essential lipids help support elasticity and modulate the dermal immune response, making the serum particularly suitable for dry, sensitised and compromised skin. RRP: €88 yonka.ie

With an oil-free formula that hydrates and mattifies, The Organic Pharmacy’s new Clarifying Gel Moisturiser contains 2% succinic acid to help reduce redness and calm inflammation, and 2% niacinamide to address dark sports and boost collagen production. Meanwhile, the addition of silica promises to leave skin smooth and refined, while squalane contributes to a voluminous appearance.

RRP: €34.30 int.theorganicpharmacy.com

COFFEE TIME 

ASP has launched its Elixir Coffee Shop Collection, a range of coffee-inspired shades for brunette and blonde results. From deep Café Noir to creamy Caffe Latte, these permanent colours are vegan-friendly and feature anti-fade technology and UV filters. Each limited-edition kit contains five 100ml tubes, two crème developers and a technical manual. Trade: available on request asphair.com



REFINED RADIANCE

Medik8’s Niacinamide

Peptides is the new and improved evolution of the brand’s Clarity Peptides. Powered by the synergy of 10% niacinamide and a peptide complex, Niacinamide Peptides promises to visibly refine pores, and reduce congestion and blemishes to give a radiant, glass-like finish. Other ingredients include zinc PCA to help regulate oil production, and hyaluronic acid to moisturise and nourish the skin.

RRP: €56 eu.medik8.com

SMOOTH OPERATOR 

Wella Professionals has launched Smoothfiller, its latest demipermanent smoothing service that promies to deliver longlasting, frizz-free hair in a single step. Built around eight ingredients, it features an organic acid that restructures the inside of the hair by filling protein gaps. Instead of breaking and re-bonding, Smoothfiller is formulated to gently restructure from within, leaving the hair smooth and shinier.

Trade: available on request wella.co.uk

FLUSH OF COLOUR 

The new ColorLuxe Liquid Blush from Jane Iredale is formulated to melt into the skin for a radiant, naturallooking flush. Enriched with squalane and castor seed oil to hydrate and soften, plus vitamin E and UV absorbers to protect against environmental stressors, it offers breathable colour with up to eight hours of wear. Shades include Cinnamon Girl, a soft bronze terracotta; Heartbreaker, a warm rosy pink; Sugar Magnolia, a muted cool pink; Wild Child, a vivid coral pink; Dancing Queen, a soft lilac with shimmer; Bombshell, a vivid pink-red; and Sweet Jane, a medium mauve.

RRP: €34.30

janeiredale.com

RESURFACING RADIANCE 

pHformula’s Meso Resurfacing uses purified hydrolysed spicules to create uniform micro-channels that enhance active delivery and stimulate turnover. Five molecular weights of hyaluronic acid provide multilayer hydration for plumper, smoother and more radiant skin. It is available in Level 1 and Level 2 to tailor intensity. Meanwhile, the Meso X Boost is an at-home partner to professional resurfacing as it aims to support barrier repair, improve visible firmness and texture, and help maintain results between appointments.

Trade: available on request phformula.com

 INTO THE FUTURE

Lecenté’s Future Hard Gel Range has been designed to provide more control when working on overlays and extensions. Its low-heat formula means it is gentle on damaged nails. Offering a natural finish, it is available in five nude shades: Linen Pink, Nude Pink, Muted Pink, Rose Pink and Clear.

Trade: €22.75 lecente.com

ENHANCED CURLS

REF Stockholm has launched Curl Power N°244, a curldefining cream that promises to enhance natural curls and waves with soft hold and frizz protection. It is formulated to moisturise and strengthen hair, while adding bounce and structure. Also new from REF Stockholm is Rough Paste N°404, which is designed to provide strong hold and rugged texture for bold, structured styles

RRP: €27.99 refstockholm.ie

PROFESSIONAL ANALYSIS 

DIBI Milano has launched its Skin Analyzer. The advanced professional beauty analysis system uses a dermoscanner equipped with a five-megapixel camera, which is capable of providing HD images with 20X magnification. It is designed to give detailed and accurate skin imaging and 3D skin analysis with built-in visual comparison across seven different skin concerns – hydration, sebum, pores, spots, wrinkles, impurity and keratin. At the end of the analysis, the device aims to provide an objective analysis of the state of the skin, allowing the professional to draw up a targeted programme of treatments and at-home products for the client.

Trade: €4,500 xpertprofessional.ie

YOUNG AT HEART 

Dublin-based facialist Agnes Gajewska has launched her own skincare brand. The first product in the Óige by Agnes line is Peptide Elixir, which combines advanced peptides, brightening actives and antioxidant protection in a single product. Copper peptides, nonapeptide-1 and acetyl hexapeptide-8 target fine lines and uneven tone to create a multi-layered anti-aging effect, while brightening acids gently exfoliate and help with pigment correction. Hydration is delivered through a dual-weight hyaluronic system, glycerin and plant-derived humectants.

RRP: €50 oigeskincare.com

FIGHT THE FRIZZ 

The latest addition to JOICO’s Style & Finish range is the Dream Blowout Glass 72HR Frizz Fighter. This leave-in spray promises to provide humidity resistance and control frizz for 72 hours, reduce breakage, and protect against heat damage, all while giving hair a glass-like shine. Ingredients include sea kelp, which contains a number of vitamins and minerals, and helps provide targeted moisture and vital nutrients.

RRP €23.90 xpertprofessional.ie

SWEET AS HONEY 

milk_shake Ireland has launhced its limitededition Honey Infused Leave-In Conditioner. Formulated for dry or dull hair in need of instant hydration, nourishment and shine, it features milk proteins and honey extract. Meanwhile, the brand has added 10 new shades to its The Gloss collection. The ammonia-free, acid -based demi colour range is designed to enhance shine, refine tone and improve the condition of colour -treated or lightened hair, without lifting the natural base.

RRP: available on request milkshakehaircare.ie uk

COMBINED CARE 

Andreia Professional has expanded its professional haircare offering with Co-Wash Post Color, a vegan, salon-exclusive co-wash designed specifically for use immediately after colouring and lightening services. Combining shampoo and conditioner in one step, it promises to streamline the backwash routine, while supporting colour longevity, scalp balance and hair condition. It is formulated to deeply cleanse, without stripping, helping to seal the cuticle and rebalance the scalp’s pH following technical services.

Trade: €30.25 andreiaprofessionalhair.co.uk

LIKE A DREAM 

The new Dream Coverage Full Tips from Glitterbels promise to provide a shortcut to offering clients length, strength and flexibility, creating a base for nail art. Available in Almond, Coffin, Square and Stiletto, and in mini, midi and maxi sizes, they can be applied using a basecoat or clear Builder Gel to create a longlasting bond.

Trade: €27.80 glitterbels.com

FIX THAT FRIZZ 

Voduz has launched its Frizz Fix range, which features three styling stick formats that aim to suit every routine. The Frizz Fix, the Frizz Fix Mini and the Wax Stick are designed to smooth, sculpt and perfect hair in seconds.

Formulated with a conditioning blend of castor seed oil and sunflower seed oil to nourish the hair fibre, smooth the cuticle and improve overall manageability, other ingredients include vitamin E to enhance shine and help protect against daily stressors.

Trade: from €15 voduzhair.com

BRIGHT LIGHTS 

Alfaparf Milano Professional has launched Lights Co by Semi di Lino, a new line of salon-exclusive products, along with a Hair Layering service, which is a technique inspired by the skincare world, based on applying products in sequential layers. This layered application approach allows stylists to create a personalised treatment service, while a hand massage can be offered to enhance the client experience with the Lights Co Nourish Hand Cream. Lights Co is built around the three pillar of Glow, Nourish and Rescue, and includes shampoos, conditioners, masks, serums and oils. Trade: available on request xpertprofessional.ie

YOUTHFUL HAIR 

Nioxin has launched its Age Defense range, which promises to offers a 360-degree approach to youthful looking hair for longer through its blend of skin-loving ingredients. Safe for colour-treated hair and free of sulphates, parabens and silicones, it is formulated to moisturise the scalp, support follicles and maintain melanin production. The line includes Age Defense Shampoo, Conditioner and Serum.

RRP: from €31.15 nioxin.com

ALL SET 

Voya’s new travel-friendly Face Discovery Set and Body Discovery Set are designed to awaken the senses and promote calm. The Face Discovery Set includes Clarity Multi-Active Cleanser, My Little Hero Facial Serum and Pearlesque Hydrating Moisturiser, while the Body Discovery Set features Squeaky Clean Invigorating Body Wash, Buoyancy Luxury Body Butter and Mindful Dreams Relaxing Body Oil.

RRP: from €33 voya.ie

Anita Murray

IN THE PINK Q&A

owns Edvard & Pink salon in Dublin and distribution company The Salon & Spa Co., and is the co-founder of the Irish Spa & Beauty Association

What’s your earliest memory?

Working in my family shop. I was barely tall enough to reach the counter, but it was where I learned about responsibility and the value of hard work.

Who or what is your biggest inspiration?

My parents. They both work so hard. In my own business, I know the dream sets the direction, but hard work walks the distance.

What was your first job?

I worked in a gorgeous little designer boutique in Athlone, Co Westmeath for a summer. My boss was Korean and she was divine. When we were graduating from school she brought in a big box of her own vintage designer handbags and allowed us to borrow one.

Ideal holiday destination?

It was always a classic sun holiday, but after spending time in South Africa I’m going to say you can’t beat the bush! One of my favourtie places is Camp Ndlovu outside Johannesburg. The people there are very special, and the sense of peace you find in the bush is hard to find elsewhere.

Favourite food?

It changes all the time. I do appreciate a really great homemade burger, but overall I love my husband’s barbeques. They represent good times, conversation and enjoying life at a slower pace.

Favourite drink?

I like a nice bottle of cava or champagne. Ruth from Deveney’s in Dundrum is the best for selecting amazing bottles from small producers.

How do you relax?

I love water. Whether it’s a long soak or a dip in the sea, it energises me. When we moved down the country, I treated myself to a wood-fired hot tub from Skargards for my 40th birthday. When I have time to use it, it’s bliss.

‘In my own business, I know the dream sets the direction, but hard work walks the distance’

What was the last great film or series you watched?

I don’t really watch TV, but if we have a movie night, it would be a goofy oldie such as Mrs Doubtfire or Dumb & Dumber.

Dream dinner party guest/guests (alive or dead)

My grandparents, when they were young. My grandmother opened her own business in 1954, which must have been difficult. Back then, women faced a significant cultural pressure to be homemakers, and entrepreneurial ambition was not encouraged.

Do you cook and, if so, do you have a signature recipe?

No! But my husband is a great cook and he enjoys it, and so does my daughter.

Best piece of advice you’ve ever received?

Say ‘please’, ‘thank you’ and ‘I’m sorry’ often. And always check work references – I could write a book about some of the experiences I have had in the past year!

Best piece of advice you’ve ever given?

One thing I might say to anyone struggling with something is to not give up because there is always a solution.

What’s the one beauty product you can’t live without?

Skeyndor Thermal Cleansing Gel. My skin is quite oily and I am prone to breakouts, so this cleanses it beautifully.

What, if anything, would you now tell your 16-year-old self?

Have courage, worry less about what others think, speak your mind and don’t get swept along with what your peers are doing. And ditch those hair straighteners!

How would you like to be remembered?

I’ll leave that for others to decide, but probably as what most people would hope to be remembered for if we treat everyone we encounter in this world with kindness and respect. PBHJ