PBHJ IRELAND_JULY-AUGUST_26

AT THE HEART OF THE BEAUTY & HAIR INDUSTRY

THROUGH

BUILD MOMENTUM IN THE SUMMER MONTHS

Editor’s letter

Avery warm welcome to our July/August issue; with summer in full swing, we have lots of content to help you stay busy and focused during what might traditionally be a somewhat slower time of year.

Our scalp treatments feature takes a look at the Japanese head spa, which has seen rapid growth within the global wellness economy in the past few years. Recognised for both its hair and scalp, and wellbeing benefits, we chat to some salons in Ireland that are offering it to find out why it could make a great addition to your menu. We also shine a light on the bonding treatments market – from back-bar essentials to retail add-ons, we bring you a round-up of some hero products that are formulated to strengthen and protect clients’ hair.

While there many brow treatments available to clients these days, henna brows are still a popular choice. With their long-lasting results and customisable shades, the experts tell us why their appeal remains strong. And with the market for semi-permanent make-up growing, we find out why lip blushing treatments have become more mainstream in recent years.

We also bring you the winners of the Make-up and Nail Competitions at Professional Beauty & Hair 2026. Taking place over the two days of the show at the RDS in Dublin in April, an unprecedented number of student and professional MUAs and nail techs battled it out in a number of categories, as they showcased their creativity, talent and skills.

Meanwhile, Liz McKeon explains what it means to pivot in business, while beauty educator and entrepreneur Suzanne Egan answers our questions about her life and career.

As always, all this is accompanied by news, product launches and some amazing fashion collections.

Wishing you all a great and busy summer!

HAIR: SASSOON TEAM

MAKE-UP: MEGUMI MATSUNO

STYLING: MATHILDE DUTHEIL

PHOTOGRAPHY: SIMON EMMET

Editor

Karina Corbett

Tel: +353 (0) 87 279 0445

Email: karina.c@thepbgroup.com

Sales Manager

Linda Horan

Tel: +353 (0) 86 356 7167

Email: linda.h@thepbgroup.com

Sales Manager

Matt Crane

Tel: +44 (0) 203 841 7367

Email: matt.c@thepbgroup.com

Marketing Executive

Savannah Ferreira

Tel: +44(0) 203 326 5216

Email: savannah.f@thepbgroup.com

Marketing Director

Chloe Monina

Tel: +44 (0)207 349 4799

Email: chloe.m@thepbgroup.com

Head of Editorial

Eve Oxberry

Tel: +44 (0) 203 841 7378

Email: eve.o@@thepbgroup.com

Managing Director

Mark Moloney

Tel: +44 (0) 207 349 4790

Email: mark.m@thepbgroup.com

IN BRIEF

 Suzanne Egan has announced her official ownership of Ciaobrow, with the brand now headquartered in Ireland. Dublin-based Egan is the owner of Suzanne Egan Academy and was already the Ireland distributor for Ciaobrow, along with other brands such as ItalWax and InLei. Already established within the professional lash and brow industry, Egan said that Ciaobrow will continue to grow under her leadership, with a strong focus on innovation, education and professional-only products for lash and brow artists across Ireland, the UK and Europe. Ciaobrow and ItalWax are now stocked at Maguire Hair and Beauty Supplies locations.

 The National Hairdressing Apprenticeship is now taking expressions of interest for its November 2026 intake. Employers can submit their application by visiting the National Hairdressing Apprenticeship website and completing the relevant form. Validated by QQI in September 2020, the National Hairdressing Apprenticeship in Ireland is a minimum of three years in duration, and intends to provide the industry with some stimulus in recruiting new apprentices to a career in hairdressing, with a nationally recognised qualification. It is aimed at school leavers who have completed their Leaving Certificate; early school leavers who have at least two years full-time experience in a salon; or mature applicants who wish to pursue a career in hairdressing or change their profession.

 Gainfort Academy won the Excellence in Training & Development Award at the recent County Wexford Business Awards, which are hosted by the County Wexford Chamber. The annual event celebrates the innovation, resilience and success of enterprises across a variety of sectors. Gainfort Academy is owned by Michael and Fiona Gainfort, who also own Gainfort Hair & Beauty Supplies in Wexford and Waterford, along with Gainfort Salon Design. They opened Gainfort Academy in 2007, and it has centres in Wexford and Waterford, and satellite locations in counties around the country.

Winners of L’Oréal Colour Trophy Ireland announced at Dublin event

The L’Oréal Colour Trophy Ireland 2026 Grand Final took place on 8 June at the Dublin Royal Convention Centre.

Hosted by Brendan Courtney, the event welcomed salon owners, stylists and industry guests to celebrate the creative excellence of the sector.

Dylan Bradshaw Dublin was named the overall winner, with colourist Shannan Devoy and stylist Sam Reddy lifting the flagship trophy.

Style Club South William Street’s Antonia O’Shaughnessy and Philip Lambe claimed second place, while Adam Cunningham from Storm completed the top three.

Spotlighting the rising stars, Aoife Kelly from

House of Wella x TrendVision Award 2026 launches

Wella Professionals has unveiled House of Wella x TrendVision Award 2026 – a fusion of its immersive brand experience and hair competition.

For the first time ever, House of Wella and TrendVision Award will come together as one event, taking place across 14 and 15 September at London’s Town Hall by Bottaccio.

Building on the success of the 2025 edition, House of Wella is designed as a hub for the professional community, and will include panel discussions and talks, professional styling booths, and an educational masterclass schedule.

As a multi-brand experience, each one will bring its own energy and interactive moments, with Sebastian Professional showcasing consultations and quick styling fixes; OPI highlighting its latest product innovations and nail artistry; Nioxin creating an immersive experience that will take the brand concept to a new level; and Briogeo celebrating clean, conscious haircare.

Meanwhile, TrendVision Award 2026 will have a fresh new format. Taking place on the evening of 14 September, it will feature six hair shows from leading Wella artists. The line-up includes Sassoon Academy; a collaboration from Richard Ward, Calum Tierney and Nikki Clifford from NJUK; and HOB Salons and TONI&GUY.

Last year’s TrendVision Award winners will also return to the stage as a dedicated show team, mentored by James Earnshaw.

The event also featured two live runway productions – Legacy by Goldsworthy’s and The Eye of the Storm by Dublin salon group Brown Sugar.

New wholesale business Salon Supply Direct opens in Dublin

A new hair and beauty cash and carry business has opened in Fonthill Business Park in Dublin.

Salon Supply Direct is owned by Joe Doherty, who has worked in the industry for 30 years.

According to Doherty, his new business will offer all the latest brands and go-to products, competitive prices, and next-day delivery, while putting a focus on customer support.

“Today’s market is very much about the bottom line, as most companies will attest,” he explained. “On-site visits to support and advise salons and clients on the problems they encounter, and going the extra mile, is becoming a thing of the past.”

With Salon Supply Direct, Doherty is looking to change that. Calling the business a “wholesaler with a family approach”, he plans to meet all customer needs, from sourcing a brand they want, to designing a new salon concept.

“In my 30 years in the industry, I’ve seen it all, and I can help salons survive in these most difficult of times,” he said. “I felt it was the right time to offer customers a unique service and experience, with my own personal touch.”

New platform to allow consumers check if aesthetic clinics are on Irish medical registers

Two Cork siblings have launched a platform that allows consumers to search for aesthetic clinics verified against the country’s professional medical registers.

Medical doctor and aesthetic practitioner Dr Stephen Creedon, and Niamh Creedon, who holds a PhD in chemistry, co-founded SafeSkin.ie, which went live in April 2026, and recorded over 1,000 searches in its first month. The platform currently lists over 300 clinics across every county in Ireland.

The pair said that it has quickly gained traction among consumers looking for a simple way to check whether their aesthetic practitioner is registered with the Irish Medical Council (IMC), Dental Council or the Nursing and Midwifery Board of Ireland (NMBI).

Every clinic in the SafeSkin directory has been independently verified by the platform’s team.

According to Dr Stephen Creedon, for clinics already on the professional registers, SafeSkin represents a straightforward competitive advantage: a free, independent verification badge that distinguishes them from unregulated providers.

“We built SafeSkin to protect consumers, but the clinics are the ones who make it work,” he said. “The practitioners who have invested in proper training, registration and clinical

HSE reveals 84% of Gen Z experienced sunburn at least once in past year

The HSE’s National Cancer Control Programme (NCCP) and Healthy Ireland have launched the 2026 SunSmart campaign.

The nationwide initiative is aimed at reducing Ireland’s rising rates of skin cancer by empowering people of all ages to protect their skin.

This year’s campaign places a strong spotlight on adolescents and young adults, following new research showing a sharp increase in sunburn and low engagement with basic sun protection behaviours among younger age groups.

The data revealed that 84% of Gen Z experienced sunburn at least once in the past year, up from 73% in 2024 and 66% in 2023.

It also found that teenagers and young adults remain the least likely to use protective measures (beyond sunscreen), and the most likely to use sunbeds.

According to the HSE, these findings reinforce the urgent need to engage younger audiences. It said that UV exposure during the first 10–15 years of life has a disproportionate impact on lifetime skin cancer risk. Just three episodes of severe sunburn before the age of 20 more than double the risk of melanoma in adulthood.

“Sunburn is not a minor inconvenience – it is visible evidence of skin damage that accumulates over time,” explained Dr Breeda Neville, consultant in public health medicine at the HSE’s NCCP. “We want young people, parents, schools, sports clubs and workplaces to help make sun protection a daily habit, not an afterthought.”

Consultant dermatologist at St Vincent’s University Hospital Dr Blaithin Moriarty added: Skin damage doesn’t only happen on holidays in hot climates. In Ireland, the sun is often strong enough to cause harm , even on cloudy days. Spending time in the shade, wearing protective clothing and regularly applying sunscreen are essential.”

governance deserve to be found.”

SafeSkin has been launched amid ongoing concern in the Irish aesthetics market. An RTÉ Investigates documentary in 2024 exposed individuals illegally handling and injecting botulinum toxin products, while the IMC issued a formal statement in November 2025, describing unqualified administration of botulinum toxin as ‘illegal, unsafe and unacceptable’.

“The unregulated side of the market is dragging down the reputation of everyone in the industry,” said Dr Niamh Creedon. “We've spoken to so many qualified practitioners who are frustrated that they've spent years getting registered, maintaining their CPD, carrying insurance, running proper clinical environments, and then they’re competing against someone who did a weekend course.”

Annutri announces stylist and educator Conor James Doyle as ambassador

Annutri has announced Conor James Doyle as its Grow it hair supplement ambassador. Doyle is a well-known hairstylist, educator and content creator, recognised for his innovative impact on the hair industry. Bridging the gap between traditional techniques and modern trends, he has built a reputation for making professional education accessible, engaging and resultsdriven.

The winner of three L’Oréal Professionnel Colour Trophy awards, his content focuses on enhancing stylists’ skills, while promoting creativity and inclusivity, inspiring professionals, and aiming to shape the future of hairdressing.

Hair and skin supplements brand Annutri was founded in 2020 by Anita Kucsera, who also owns Hair Café Salon in Dublin.

“At Annutri, we believe healthy hair starts from within, and so does Conor,” she said. “Irish-born and now based in the Netherlands, his commitment to education, authenticity and the overall wellbeing of both his clients and the wider hairdressing community makes him the perfect partner for our Grow it range. In addition, the partnership with Conor gives us an exciting platform to connect with a whole new audience across Europe.”

TONI&GUY Global Group announces change in ownership and leadership control

TONI&GUY Global Group has announced a change in ownership structure and leadership control.

The professional hairdressing brand, which was founded in 1963, is now under the majority ownership and full voting control of Sacha MascoloTarbuck, at both board and shareholder level.

LABEL.M, the professional haircare brand co-founded by Mascolo-Tarbuck and her father Toni Mascolo, is now wholly owned and fully controlled by Mascolo-Tarbuck.

According to the group, these changes aim to establish a unified leadership structure across both businesses, providing clarity of direction and a strengthened platform for long-term global growth.

Founded in London by brothers Toni and Guy Mascolo, who were later joined by Anthony and Bruno Mascolo, TONI&GUY has evolved from a single salon into an internationally recognised

name in global hairdressing, with a worldwide network of salons, academies and partnerships.

“This is both a deeply personal and incredibly exciting moment,” said Mascolo-Tarbuck. “We are honouring everything that has made TONI&GUY what it is today, while setting a clear course for the future.

“With over 35 years’ experience across every part of the business, I feel both a deep responsibility and a great privilege in leading its future. As majority shareholder of TONI&GUY Global Group and owner of LABEL.M, I have a clear vision: to build on our heritage, while evolving into a more connected, innovative and digitally integrated global business.

“This isn’t simply the next chapter – it’s the new book. We are building on an extraordinary foundation to create a more integrated, agile and future-ready organisation, one that continues to lead the industry globally.”

Boost Beauty announces relocation and new operations manager appointment

Boost Beauty has announced its relocation to a new premises in Riverview Business Park in Dublin, along with the appointment of Aoife O’Donohoe as its operations manager.

Boost Beauty is an Irish distributor of professional skincare and beauty brands, including Juliette Armand, Storyderm and Azure Tan. It was founded over a decade ago by Marsha Abrahams, who heads up the company with award-winning educator Clare O’Hanlon.

According to Abrahams, these new developments reflect the company’s ongoing commitment to growth, operational excellence and strong leadership, as it continues to expand its presence within Ireland’s professional beauty industry.

She said that the move to a new location aims to enhance operational efficiency, provide a modern workspace for the team and support the business’s continued expansion within the professional beauty sector. In her new role, O’Donohoe will oversee daily operations, streamline internal processes and support collaboration across teams.

“These developments mark an important milestone for Boost Beauty,” added Abrahams. “The relocation provides the space and infrastructure needed to support our future ambitions, while Aoife’s promotion recognises her significant contribution to the business.

“Together, these investments position us strongly for continued growth and enhanced support for our salon, spa and skincare partners throughout Ireland.”

Dublin-based Chleo appointed official UK distributor for Sothys Paris

Irish company Chleo has been appointed the official UK distributor for Sothys Paris.

Headquartered in Dublin, Chleo was founded as Chleo Enterprises by Katharine Hurley in 1984. The business started out as a beauty therapy clinic within Hurley’s family home, where she offered various beauty classes, with a strong focus on epilation. Perron Rigot was the first brand she brought to Ireland. Over the years, Chleo Enterprises added Sothys, DMK and Artdeco to its brand portfolio.

Hurley’s daughter Nicola Mealia joined the family business in 1998, and took over with her brother Richard Hurley in 2014, when their mother retired. The company celebrated its 40th birthday in 2024, as it rebranded to Chleo and launched a new website.

“This expanding collaboration with Sothys Paris feels like a natural progression for us,” said Mealia. “Their exclusive focus on professional channels mirrors our own belief that true beauty excellence requires knowledge, skill and ongoing education.

“For salons, spas, and skin clinics across the UK, this partnership opens doors to a world-class French skincare house backed by Chleo’s proven infrastructure and support systems. We’re not just distributing products – we’re building relationships. Our team brings decades of hands-on industry experience, having worked alongside countless beauty professionals to help them grow thriving businesses.”

experts Ask the

1How can I excel at being a spray tan artist?

A great spray tan artist isn’t just someone who sprays tan – it’s someone who can create a really beautiful result. It’s an artist who understands skin, colour matching, and how to get a flawless and natural finish every time. It’s about tailoring each tan, blending properly, and knowing how to work with the body so everything looks sculpted and smooth.

The consultation is a big part of the process; it’s where the magic begins. I always ask a client how their skin usually tans, what kind of look they want and what the occasion is. For instance, a wedding tan is very different to a girls’ holiday tan.

Key techniques for a flawless result

It’s all about control and application. I always build the colour slowly, rather than applying too much at once. That’s what keeps the finish even and natural looking. Once you've perfected your application and you have control over your gun, you can subtly sculpt, contour and define. And then it’s the details. Hands, feet and face need a much softer approach. These areas need to be blended. That’s what keeps them looking clean and natural.

The biggest mistake I see is using too much product, or using the wrong product. It’s easy to think more will give a better result, but it usually does the opposite. Another mistake is not paying attention to the areas that need it most. Hands, in particular, need lots of barrier cream, and a good blending brush for the wrists and fingers. Not taking your time to perfect the application is when things go wrong.

If you are a beginner, focus on your technique. Be comfortable and confident with it. Take your time to understand skin tones, how different solutions develop and how to control your application.

Take pride in your work. The little details, along with the way you make someone feel, are the things clients remember, and they are what builds a strong reputation.

Faye Francesca is a UK-based professional spray tan artist who specialises in creating bespoke and natural results.

Our beauty experts answer your questions about every aspect of running a salon or spa business

Catfishing has made consumers increasingly aware of the dangers of dishonest online profiles. As a result, today’s consumers are more savvy and sceptical. Whether seeking a new partner, job or aesthetic treatment, caution is their watchword. For salons and clinics, this means adopting smart marketing strategies that prioritise transparency and build trust.

While most salons and clinics do not deliberately mislead patients, problems can arise when marketing creates expectations that do not match the real experience.

Many clinics overlook the fact that they already have a brand. When clients trust a brand, they are more likely to return. Storytelling can be a powerful way to communicate your business’s brand and values. Authentic content that shows the reality of your treatments helps build connection and credibility.

Simple strategies include sharing day-in-the-life content, introducing team members and allowing clients to share their own treatment journeys. Walk-through videos can also help demystify the client experience, showing what to expect from the moment they enter the salon.

However, storytelling only works if it reflects reality. Over-edited imagery, stock photos or a lack of genuine patient testimonials can undermine credibility. If your business is small or niche, highlight this as a strength using language that emphasises personalised care or a boutique setting.

Above all, transparency is essential. Clearly communicate your therapists’ qualifications, experience and treatment approach, and openly discuss both benefits and risks. Encourage client questions, as these can help ensure everyone feels informed and confident in their decisions.

Balancing professionalism with commercial success ultimately comes down to authenticity. Honest messaging builds a strong brand voice, fosters long-term relationships and helps businesses stand out in an increasingly sceptical marketplace. Be bold, be honest and be consistent – but, most importantly, be yourself.

Derek Uittenbroek is the founder of Ignite, a marketing agency in the UK that specialises in the dental, medical and aesthetics sectors.

THE POWER OF PIVOTING IN BUSINESS

Pivoting in business is about making a strategic shift to address challenges, adapt to market changes or grab new opportunities, writes salon business expert Liz McKeon

Pivoting allows you to keep moving forward, when your original plan no longer serves you or your salon business. It doesn’t mean abandoning your vision. Instead, you are evolving your approach to ensure your salon stays relevant and competitive in an ever-changing market.

As an entrepreneur, the ability to pivot is an essential skill for survival and growth. Salons that succeed are often those that can identify when change is necessary, and take decisive action, recognising that client needs constantly evolve, new trends are continuous and external events can disrupt even the most robust salons.

While pivoting means shifting to a new strategy, many business owners believe it entails drastically changing the whole company. This is not always the case. Often, a business has only one important problem that it needs to address.

How to recognise if you should pivot

Pivoting should never be a knee-jerk reaction, but a decision made after carefully reviewing the current status and prospects. Pivoting should only come into play when absolutely necessary, and when all other options have been exhausted. To guarantee you don’t make a rash decision with your business, consider the following to help you identify when pivoting makes the most sense:

1. Your business is progressing too slowly, despite the amount of work you are putting into it, so you might need to change direction. The entire business may not need to pivot, but you might need to transform some revenue streams or examine your target market.

2. There is too much competition. Your idea may have been unique and original at first. There is always the chance that a bigger company with greater resources will come along with an offering similar to yours. In these circumstances, you won’t have much choice other than to pivot to something different.

3. If you notice slow (or no) progress in your company’s development, then it is possible you have hit a plateau. This may have resulted from boredom, an unmotivated team or an ineffective growth strategy. But, whatever the cause, it is time to take action. This mightn’t require a major pivot, but it highlights a need to take a long objective look at your salon, and identify one area to revamp.

4. One aspect of your business is succeeding and the rest is moving slowly. This could mean that your business might be better off capitalising on what’s working and change out what isn’t. By directing your attention to what works, your salon could experience a boost in productivity, efficiency and revenue.

5. There is a limited response from your target market. While it is possible to generate a buzz with marketing and PR, recognise that you can only do so much to convince your clients of the value of your services.

6. Your perspective has shifted. Once your business has been running for some time, your goals and values could change. You might begin to realise there are other more lucrative avenues for you to pursue, and that your current business model just isn’t for you any longer.

How to pivot effectively

Structure your approach and increase your chances of a lucrative outcome:

• Recognise that you may have to course-correct multiple times to get on the right track.

• Step back and evaluate. Entrepreneurship is hard and requires being brutally honest with yourself. Put in extra time to ensure that your new vision aligns with your goals.

• Don’t dismiss the work you have already accomplished. Instead, identify what aspects of your business you can salvage, keep and reuse after you settle on your new direction. Recognise all the time, energy and money invested.

• Listen to your clients, as the feedback you receive is an excellent indicator of how your business is doing in the marketplace. Occasionally, negative feedback is to be expected, but if you are constantly hearing the same criticism, use it to your advantage and adjust.

• Develop a pivot plan, which should outline the steps to implement the upcoming changes, such as timelines, allocation of resources and new key performance indicators (KPIs) to navigate your way to success.

• Communicate the pivot to staff, clients and suppliers. In conclusion, whether it’s a subtle adjustment or a significant realignment, pivoting allows you to keep moving forward, when the original plans no longer serve you. The entrepreneurial journey is filled with unknowns, and the ability to pivot enables you to adapt, innovate and thrive. PBHJ

Liz McKeon is a salon business coach/trainer/ mentor and seasoned entrepreneur, with a passion for empowering individuals and organisations to thrive. For more information, visit lizmckeon.com.

THERAPY Relaxation

Described as a transformative experience for scalp and hair health, along with overall wellbeing, the Japanese head spa is rapidly gaining popularity in countries globally, including Ireland

While the Japanese head spa is not a new treatment, it began to gain international attention in the last few years when it became a global viral trend.

Rooted in the country’s onsen (hot spring) culture, the scalp-focused wellness treatment blends traditional Japanese techniques, Shiatsu massage and modern scalp care. Salons in Tokyo started to offer it in the late 1990s and early 2000s, and it is thought to have first spread across Asia, and then the rest of the world.

According to SpaSeekers’ Spa Trends Report 2025, the Japanese head spa was the number one trending spa treatment in the UK at the beginning of last year, with a 233% increase in searches year-onyear. And earlier this year, Forbes called it one of the ‘fastest-growing areas’ within the wider global wellness economy, which is now estimated to be worth more than $5trn.

Here in Ireland, a number of salons and spas have introduced the Japanese head spa in the last year or so, with the treatment proving to be a very popular addition to their menu.

So, what exactly does it involve? “It’s a transformative therapy that is designed to elevate scalp health, promote hair growth, and provide an unparalleled relaxation experience that enriches both the client’s hair and overall wellbeing,” explains Denise Ryan, owner of Ní Ríain Hair in Thurles, Co Tipperary.

“It features a scalp massage that stimulates pressure points to enhance circulation and melt away tension, promoting relaxation and supporting hair growth; a deep cleanse to remove impurities and build-up; and steam therapy to open the hair follicles and maximise product absorption. The treatment includes the use of essential oils, herbal extracts and organic masks that deeply nourish and rejuvenate both the scalp and hair.”

Diverse appeal

With its wide-ranging benefits, the Japanese head spa is suitable for all clients, particularly those with scalp concerns. “As many clients struggle with scalp issues, such as dryness, sensitivity,

‘Clients want to disconnect from life stress and take time for themselves, and the Japanese head spa offers exactly that kind of experience’

‘As clients look for services that go beyond the traditional ones, the Japanese head spa meets this demand as it combines relaxation with results’

excess oil or other conditions, they are looking for treatments that can help improve the health of their scalp, and the Japanese head spa combines relaxation with real scalp care benefits” says Carmen Tucker, owner of Unique Day Spa in Ballymount in Dublin.

“However, anyone can have the treatment, regardless of age, gender or hair type, or whether or not they have scalp concerns. Some book it for help with scalp conditions, and others for relaxation and wellness purposes. Clients want to disconnect from life stress and take time for themselves, and the Japanese head spa offers exactly that kind of experience.”

“We find it works really well for our hair loss clients, and for anyone going through chemotherapy, as it can release sinus pressure and help clear any blocked hair follicles to encourage growth,” says Ryan.

“We have had many different Japanese head spa clients over the past year, including both women and men, ranging from those with thinning hair to anyone seeking a much-needed pick-me-up,” says Lynette Clarke from The Celtic Cure, a beauty hub in Gorey, Co Wexford. “It is very appealing as it is seen as both a hair and beauty treatment, and a wellness treatment. The deep cleanse can help with scalp concerns, while the massage and steam therapy are incredibly relaxing, and help to relieve stress. The sensory experience is a big part of the attraction too, as the calming environment, massage techniques and warm water all make it feel like a spa treatment, rather than just a hair appointment. Clients leave feeling refreshed mentally, as well as physically.”

Train to treat

To offer the treatment, specialist training and equipment is recommended. Chelsey Connor owns Rewind Aesthetics

in Ratoath, Co Meath and did her training in Japan. She now runs Japanese head spa training courses for professionals, as well as offering the treatment itself to her own clients. “You need to learn the protocol to ensure you are doing the treatment in the correct way for best results,” she says. “I personally trained in Japan because I wanted to go straight to the source and bring back an authentic treatment that I can teach to others.”

Ní Ríain Hair partnered with Hair and Nature, a Dutch brand that specialises in Japanese head spa products, training and equipment. “Our team learned their skills in Brussels, where we were taught unique techniques and knowledge, which now allow us to deliver an exceptional level of care to clients,” says Ryan.

“We completed our training in the Netherlands, so we could bring the correct knowledge, techniques and standards to our clients, and we now train our staff internally,” says Tucker.

“The brand we use is Oway, which is Italian and specialises in organic scalp products. Our training begins with understanding these products, and what benefits they offer for different scalp conditions and hair types. Therapists are then taught how to apply the products correctly, and how to follow the full Japanese head spa protocol and treatment process.”

The Japanese Head Spa Co. is also offering training in Ireland, as well as equipment. Other brands offering specialised units here include Gabbiano.

Strong profits

There is no doubt that the Japanese head spa is good for any salon or spa business.

“As part of our overall spa and wellness offering, it is working very well for us, becoming a strong addition to our

treatment menu,” says Tucker. “Clients love the experience, and many return regularly because of the relaxation and scalp care benefits. It is also good for upselling and cross-selling, as many clients become interested in other haircare or wellness products and treatments after experiencing the benefits of the head spa.”

“It’s a treatment that stands out from standard salon services, offering clients something more unique and experiencebased,” says Clarke. “With the growing demand for wellness and self-care treatments, it appeals to those looking for relaxation therapies, as well as hair and scalp solutions. From a business perspective, it encourages repeat appointments, works well as an upselling service and can increase the average spend per client.”

Clarke also believes that the Japanese head spa is not a passing fad. “It’s still relatively new in a lot of areas around Ireland, so of course there’s a novelty factor and that is part of what attracts clients initially. But once they experience it, they reap the scalp and relaxation benefits. It’s a treatment that fits well with the shift in the beauty industry towards wellness and self-care. As clients look for services that go beyond the traditional ones, the Japanese head spa meets this demand as it combines relaxation with results.”

“I have trained over 100 salons in a year because demand for the Japanese head spa is very high – and it’s not showing any signs of slowing down,” says Connor.

“It’s a great way to monetise your backwash service. I started off with one head spa and now I have four, allowing me to quadruple the hourly income. So, if you are a salon owner who is thinking about investing in this treatment, I would absolutely recommend it because the return on investment is huge.” PBHJ

BEAUTYBlushing

In the past, lip blushing treatments tended to focus on strong outlines. Today’s techniques, however, are designed to give softer, more natural results

Semi-permanent make-up (SPMU) has come a long way in the last few years, with the sector now home to highly skilled and creative technicians, who are turning procedures into real artistry. Among these is lip blushing, which has gone from being a niche treatment to a mainstream offering in salons and clinics across Ireland.

“Over the last decade, SPMU has become increasingly popular and widely accepted as a convenient way to enhance natural features,” says Monika Matynia, owner of M Aesthetics Clinic and M Academy in Navan, Co Meath. “Clients have realised that when performed correctly, SPMU can create subtle, elegant results that simplify their daily routine, without looking artificial. Lip blushing is an extension of this trend. Just as many clients opt for powder brows or soft eyeliner, they are now also choosing

‘Clients have realised that when performed correctly, SPMU can create subtle, elegant results that simplify their daily routine, without looking artificial’

lip blushing to add gentle definition and colour to their lips. It allows them to look fresher and more polished every day, without the need for constant lipstick application.”

A softer approach

In fact, it’s this shift towards more subtle results that has made lip blushing more appealing. “Techniques are more advanced now, and are tailored to suit each client, so the end result is sheer and subtle, and perfect for anyone looking for a natural look,” says SPMU artist Leah Cheung, who runs her own salon in Wexford town.

“In the past, lip blushing often focused on creating strong outlines and the illusion of larger lips, which could sometimes appear unnatural,” explains Matynia. “Today, both artists and clients are looking for a completely different

outcome. Modern lip blushing techniques are designed to enhance the natural beauty of the lips by improving colour, restoring definition and creating better balance and symmetry, rather than dramatically changing their appearance.

“Clients are also far more educated than they were a decade ago. They understand that the most beautiful results are often the most subtle. Because of this, demand has increased for treatments that create a healthy, fresh and youthful look, while remaining virtually undetectable as SPMU. I believe this evolution has been extremely positive for the industry, helping to attract a wider range of clients, who may not have considered SPMU in the past.”

“Some clients still request an intense shade, but I always make sure to tell them that lip blushing is not a replacement for lipstick,” notes Cheung. “If a client wants an intense lip colour, they can still use lipstick to achieve this. With lip blushing, the focus should be on creating symmetry and definition, along with a colour boost for the natural lips.”

While an increasing number of clients are opting for lip blushing, their reasons for having the treatment can vary. “It is especially good for those who want a bit more lip definition and colour in their lips as we can lose that as we age,” says Cheung. “It can really help restore a person’s confidence.”

“Loss of estrogen in the body results in blood not flowing into our lips the same as before, so our vermilion line becomes the same colour as the skin around our mouth,” explains Elaine McParland, owner of Up To My Eyes salon and academy in Greystones, Co Wicklow. “Lip blushing redefines the borders and gives clients a fresh and full pout, without using filler.”

“Many clients simply want to replace part of their daily make-up routine with a

long-lasting solution that allows them to look fresh and polished from the moment they wake up,” says Matynia.

“That said, I do not believe lip blushing is necessary for everyone. There are occasions when I advise a client against having the treatment. If someone already has naturally beautiful lips with good colour, definition and balance, it is important to recognise that.”

Master your craft

While lip blushing might be less niche these days, it still requires a lot of skill. “I personally think someone should be experienced in SPMU before offering lip blushing,” says Cheung. “It is not the same as doing brows because lip tissue is different, and can be reactive in some clients. To perform the treatment well, there are a lot of factors involved, including getting used to the machines, the needles, the strokes and the way pigments heal. I love doing lip blushing, but I have learned many lessons over the years. And, of course, there is always room for more learning.”

“Whether it’s brows or lips that you want to specialise in, the first step to becoming a SPMU is to complete professional training,” says Matynia. “However, training is only the beginning. Developing real skill requires a great deal of practice, dedication and continuous education. It’s a profession where learning never truly stops.

“I also believe that technical training alone is not enough. A good SPMU should have a natural sense of aesthetics, strong attention to detail and good manual dexterity. Artistic ability plays an important role too, as every face is unique and treatments must be tailored to the individual, rather than performed using a standard formula.”

‘To perform the treatment well, there are a lot of factors involved, including getting used to the machines, the needles, the strokes and the way pigments heal’

Long-term benefits

Offering lip blushing can also lead to a busy appointment book. “Once clients have their treatment, they need to get a touch-up done around six weeks later,” explains Cheung. “It will be around two to three years then before another touch-up or colour refresh is needed, but clients tend to stick with the one artist for type this treatment, so it is very good for client loyalty. It’s also good for word-of-mouth recommendations – as soon as one client loves their results, they tell others, so you always have another booking.”

“Clients are so happy with the results, they usually get an eyeliner treatment done straight after,” says McParland. “Lip blushing can be a bit uncomfortable, but all our clients say it’s worth it.”

“It’s a very valuable treatment for any SPMU or aesthetics business,” agrees Matynia. “Demand continues to grow, and clients who are happy with their results usually return for colour refresh appointments, making it a treatment that encourages long-term client relationships. And when clients get beautiful results, they trust you, and they are often more open to exploring other services you are offering. In many cases, a positive lip blushing experience becomes the beginning of a much broader client journey.”

From a business perspective, Matynia believes that ongoing investment is essential. “The industry is evolving constantly, and SPMUs should continue to invest in advanced training, education and high-quality equipment. Not only does this improve treatment outcomes, but it also helps raise professional standards, and ensures clients receive the safest and most effective care possible.” PBHJ

BONDING Heroes

From back-bar essentials to retail add-ons, these bonding products strengthen hair, protect colour results and create low-effort, high-return service upgrades

1

REVLON PROFESSIONAL

Formulated with bond-multiplying molecules, amino acids, omega-9 and AHAs, the 100% vegan, silicone-free Revlon Professional RE/START Bond Repair collection provides salon professionals with skincare-inspired treatments that promise to deliver visible results from the first use. revlonprofessional.com

3

BUMBLE AND BUMBLE

The Bumble and bumble Bond-Building TripleBond range promises to deliver instant shine. Ideal for colour-treated, dry, or hair damaged from heat or chemical styling, it strengthens hair by building all three essential bond types. nationalbeauty.ie

5

2

SCHWARZKOPF PROFESSIONAL

Schwarzkopf Professional’s relaunched Igora range features new bonding technology that creates a protective layer around the hair bonds during the lifting and lightening process, helping to minimise hair breakage, while maintaining the same performance. capitalhairandbeauty.ie

4

KERATIN COMPLEX

Vitalshot is a simple add-on for all colouring and lightening processes from Keratin Complex, eliminating the need to change colour formulations or extend processing times. It does not leave any lasting residue on the hair. keratincomplex.com

OLAPLEX

Powered by biomimetic cuticle technology, the Olaplex Rich Hydration Mask and Weightless Nourishing Mask are formulated to rebuild and reinforce the cuticle in as little as three minutes. The results last up to five washes. xpertprofessional.ie

6

GOLDWELL

The Goldwell Dualsenses Bond Pro range features advanced bond-building technology to reinforce the hair’s internal structure, reducing breakage and improving resilience. The products are formulated to make hair feel stronger and smoother. trinitysalonpartners.ie

7

INNOLUXE

Elixir V3 from Innoluxe is a concentrated leave-in treatment and prep cream that features elements of protein and

new bonds within the hair cortex for restorative strengthening. avedastore.ie

10 K18

K18 Leave-In Repair Mask works at a molecular level to repair broken polypeptide chains by reconnecting vertical polypeptide bonds and restoring disulfide bonds. It promises to renew hair to a youthful and healthy condition. k18hair.ie

BETTER

brows

While there are many brow treatments available to clients these days, henna brows remain a popular choice for a number of reasons

The brows market is an ever-evolving one, and while there are always new innovations, many of the treatments that have been around for a while have stood the test of time.

Salons in Ireland have been offering henna brows to clients for almost a decade, with demand remaining strong throughout that period.

“Henna brows are very popular in Ireland because of their long-lasting and natural looking results,” says Tara McConnell, owner of In Vogue Skin & Beauty in Blackrock, Co Dublin.

“The henna tints both the brow hair and the skin, helping brows to look denser and fuller, giving a more structured look. And different shades of henna can be mixed and customised to perfectly match the client’s hair colour and skin tone, so the finish is very natural.”

“Before the hybrid tint became widely available a few years ago, henna brows were extremely popular in Ireland – they were particularly sought after by clients looking for a stronger skin stain and a fuller looking brow,” says Orlagh O’Reilly, educator with Suzanne Egan Academy in Dublin.

“While some salons have now shifted towards hybrid products, henna brows still have a strong place in the industry, and continue to appeal to certain clients.”

Client suitability

So, what types of clients can benefit from this treatment? “Because of the longlasting and natural results, henna brows are ideal for most clients, however, they are a total game changer for clients with over-plucked brows, because they help to achieve the appearance of a more symmetrical and balanced brow shape,” says McConnell.

“Henna brows are especially beneficial for anyone with gaps in their brows, as the skin stain helps create the illusion of fullness and structure, with a more defined, make-up-style finish,” agrees O’Reilly.

“They can also be a great option for clients who have thin or sparse brows caused by oncology treatments. In many cases, they can help restore a client’s confidence by recreating brow definition. Of course, any medical considerations should always be discussed during the consultation process.”

‘Henna brows are ideal for clients who want their brows looking full and defined for longer, whether that’s for a holiday, a busy lifestyle or everyday convenience’

According to McConnell, the impressive staying power of henna brows can also make them a treatment of choice. “While a regular tint generally fades from the skin within a few days, henna stains the skin for one to two weeks,” she says.

“Therefore, henna brows are ideal for clients who want their brows looking full and defined for longer, whether that’s for a holiday, a busy lifestyle or everyday convenience.”

Temporary results

Another advantage of henna brows is that while they promise to give longlasting results, those results are not permanent.

“They offer a temporary solution, without the commitment of permanent treatments, such as microblading or powder brows,” notes McConnell. “And the process is simple and non-invasive –there are no needles or downtime, just fabulous brows. They are a super solution for clients who are still figuring out their brow goals.”

“Many clients like the fact that they can experiment in a commitment-free way with a bolder, stronger brow shape or colour,” says O’Reilly. “The are ideal for anyone considering semi-permanent make-up, and who wants to ‘trial’ a different look before making a decision.”

They can also appeal to clients who may have previously opted for a brow tint, and are interested in trying something different.

“The main difference between henna and a traditional tint is the type of finish achieved,” explains O’Reilly. “Henna generally creates a stronger stain on the skin, smooths the cuticle and gives a more powder-filled, make-up-style brow effect, whereas a traditional tint focuses more on colouring the brow hairs themselves. A hybrid tint sits somewhere in between, combining hair colouring with staining of the skin. Many clients who previously had standard tinting treatments do switch to henna or hybrid systems once they experience the fuller look and increased skin-staining results.”

Practical tips

Like any beauty treatment, a thorough consultation is a must for henna brow clients, as is a patch test. Following on from that, preparation is key when it comes to a clean henna application, according to O’Reilly.

“Proper cleansing and exfoliation of the skin helps ensure even stain retention and prevents patchiness,” she explains. “And applying the henna in thin, controlled layers tends to give the cleanest results, rather than overloading the brow with product.”

‘Because you can mix and match shades, henna brows can be customised to suit every skin tone and hair colour’

“It’s a good idea to press the henna into the skin using a flat brush, so that it penetrates well into the skin,” advises McConnell. “Apply against the direction of the hair growth to ensure the skin is covered as this will allow longevity of the henna. Apply the henna to the tail of the brow first, as this area needs longer development time. Don’t leave the inner part of the brow to develop for too long as this will give a blocky heavy look –clients prefer the ombre effect.

“It is good practice as well to map out your brow before application. If henna goes outside your mapping area, you should remove it immediately, as it can be difficult to remove it after the development time.”

Profit margins

From a business perspective, henna brows can be very profitable. “The treatment has a relatively low product cost per service, while offering strong visual results that clients often perceive as high value,” notes O’Reilly. “The beforeand-after transformations photograph particularly well for social media marketing, which helps attract new clients. It also works well as an add-on or stepping stone service into other brow treatments, such as lamination or semi-permanent make-up.”

“Henna brow services offer high profit margins due to low material costs per treatment,” agrees McConnell. “Demand for them is high, and they bring in a lot of repeat business. They are also great for upselling other treatments in the salon.”

McConnell also highlights the bespoke nature of henna brows. “Not all brows are created equal, and that’s why I feel henna is such a winner,” she says.

“Because you can mix and match shades, henna brows can be customised to suit every skin tone and hair colour. Whether your client is super-fair, deeptoned or somewhere in between, you can create the perfect match to keep their brows looking natural and symmetrical.”

MAKE A DIFFERENCE

The Make-up Competitions were among the many highlights at Professional Beauty & Hair 2026, which took place at the RDS on 19-20 April

The Make-up Competitions at Professional Beauty & Hair saw both student and professional MUAs enter a number of exciting categories, which covered everything from bridal make-up to body painting.

According to competition directors Jacqui and Sean O’Sullivan, the energy in the competition area over the two days was electric, as many talented entrants showed off their skills and dedication.

“It was very inspiring to see everyone’s passion shining through, all while being

judged by a variety of respected experts from across the make-up industry,” said Jacqui O’Sullivan.

“The level of artistry and professionalism was impressive, and it was truly uplifting to see so many passionate individuals celebrating our amazing industry.”

With entries up on the last year, the make-up judges included Keira Smyth, Evelyn Byrne, Amber Foster and Laura Thornton, while the online judging line-up featured Kirsty Meakin, Kezia Parkins and Jodie McConnell.

‘The level of artistry and professionalism was impressive, and it was truly uplifting to see so many passionate individuals celebrating our amazing industry’

THE WINNERS ARE:

Sunday, 19 April

BODY PAINTING STUDENT

• Winner: Catherine Hartigan

• Second: Ally Murphy

• Third: Jade Dunn

BODY PAINTING PROFESSIONAL

• Winner: Danielle Fitzgerald

• Second: Declan Doyle

• Third: Caitriona Giblin

BRIDAL PROFESSIONAL

Winner: Nataliia Nalyvayko

Second: Ana Stoica

Third : Karolina Brodziak-Gasior

Monday, 20 April

INSTA MAKE-UP STUDENT

Winner: Hannah Hulme

Second: Sophie Kennerley

Third: Katie Rose Kelly

INSTA MAKE-UP PROFESSIONAL

Winner: Sara Ashmore Kehoe

Second: Nataliia Nalyvayko

Third: Olena Orlova

INSTA MAKE-UP VOTERS’ CHOICE

Winner: Sara Ashmore Kehoe

BRIDAL STUDENT

Winner: Mia Doyle

Second: Katie Rose Kelly

Third: Caitlin O’Grady

CREATIVE COVER STUDENT

Winner: Hannah Pepper

Second: Kamila Sudak

Third: Katie Farrell

CREATIVE COVER PROFESSIONAL

Winner: Nataliia Nalyvayko

Second: Holly Doyle

Third: Sara Ashmore Kehoe

MAKE-UP STUDENT COLLEGE CUP

Winner: Carlow College

NAIL THAT PRIZE

Creative flair was on display at the Professional Beauty & Hair 2026 Nail Competitions, which ran over the two days of the show

The Nail Competitions returned to this year’s Professional Beauty & Hair at the RDS in Dublin on 19-20 April, giving both student and professional nail techs the opportunity to stand out among their peers in a number of different categories.

Competition directors Jacqui and Sean O’Sullivan praised the standard of the work presented, as more entrants than ever showed off their skills.

“This competition was about talent, dedication and the wonderful sense of community that brings us all together,” said Jacqui O’Sullivan.

This year’s judging panel featured Shaun Booth, Dorota Palicka, Joanna Figasinka, Kat Kruszynska, Adriana Onofre, Daniela Orlea and Charli Jepson, while Kirsty Meakin, Hazel Dixon, Alex Fox, Anita Chahal and Joanna Figasinka were among the online judges.

Sunday, 19 April

STRUCTURE/BIAB

Winner: Karolina Bastian

Second: Maksymillian Borowy

Third: Beatriz Braga

LEARN A SKILL

Winner: Aurelija O’Neill

Second: Mariana Nishimaru

Third: Patrycja Loniewska

ON LOCATION NAIL DESIGN

Winner: Karolina Bastian

Second: Patrycja Loniewska

Third: Maksymillian Borowy

‘This competition was about talent, dedication and the wonderful sense of community that brings us all together’

THE WINNERS ARE:

Monday, 20 April

MANICURE

Winner: Lucy Price

Second: Vaida Griskeviciute

Third: Maksymilian Borowy

GEL POLISH

Winner: Maksymilian Borowy

Second: Beatriz Braga

Third: Karolina Bastian

SALON NAIL

Winner: Maksymilian Borowy

Second: Karolina Bastian

Third: Lucy Price

MIXED MEDIA BOXED STUDENT

Winner: Ashleigh Arcaini

Second: Megan Rhodes

Third: Demi Fletcher

MIXED MEDIA BOXED PROFESSIONAL

Winner: Aneta Denkowska

Second: Amanda Johnstone

Third: Zsuzsanna Radicsne

INSTANAIL STUDENT

Winner: Ella Mai Hooley

Second: Mya Travis Stewar

Third: Demi Fletcher

INSTANAIL PROFESSIONAL

Winner: Amanda Johnston

Second: Aurelija O’Neill

Third: Zsuzsanna Berecz

INSTANAIL VOTERS’ CHOICE

Winner: Arina Dres

NAIL CHAMPION PBH IRELAND

Winner: Maksymilian Borowy

KERATOSIS PILARIS Understanding

While keratosis pilaris is a benign skin condition, its presence concerns many clients. Josie Jackson explores how to educate them on the best treatment and homecare options

“Also referred to as ‘chicken skin’ or KP, keratosis pilaris is a benign, often hereditary, skin condition marked by small, gooseflesh-like bumps – typically found on the on upper arms, thighs, buttocks, and sometimes cheeks or torso,” explains Dr Jessica Halliley, founder of Your Beauty Doctor and an experienced NHS GP in the UK.

While some clients report feeling self-conscious about the appearance of these bumps, they can also result in dry, and sometimes itchy, skin.

What causes keratosis pilaris?

According to Dr Sina Ghadiri, consultant dermatologist and founder of Sinaesthetics in London, keratosis pilaris is

caused by “the abnormal plugging of hair follicles by the protein keratin, leading to a possible subsequent inflammatory reaction around the follicle”.

While it is often influenced by genetics (a large proportion of cases are inherited) education manager at Dermalogica Candice Gardner notes that lifestyle and environmental factors can significantly influence the severity and visibility of the condition. For example, over-stimulation through friction can result in hyperkeratosis – abnormal thickening of the skin due to an excess production of keratin, which is a protective protein.

“Fragile follicles are also prone to inflammation when exposed to tight clothing, frequent shaving or aggressive

exfoliation,” she adds. As such, if a client presents to you with keratosis pilaris, Gardner recommends advising loose clothing, minimal scrubbing and careful shaving to prevent flare-ups.

Clients suffering from dry skin can also be at risk of exacerbating keratosis pilaris. “In individuals with barrier dysfunction, dry skin accelerates keratin build-up at follicular openings,” Gardner explains. “In this instance, I would encourage them to use gentle cleansers, limit hot showers and maintain consistent moisturisation, which can support barrier integrity and reduce keratin plugging.”

The best treatment options

Since mechanical friction is best avoided, Gardner advises the use of chemical exfoliants, as these will gently exfoliate and improve skin texture. “Glycolic, lactic, salicylic and phytic acids are popular choices,” she says. “Salicylic acid is highly effective at penetrating the follicle and so is a favoured option to reduce keratin plugs, while lactic acid also has hydrating properties and tends to be favoured in body creams and lotions.”

Meanwhile, Dr Halliley suggests a low-dose retinol or prescriptions such a tretinoin or adapalene, which work to unclog pores, reduce inflammation and normalise skin cell turnover. However, because retinols and acids can also cause skin dryness and increased sensitivity to the sun, it’s key to ensure your client is also regularly moisturising and applying SPF.

“Ceramides, oils rich in essential fatty acids, hyaluronic acid and glycerin are popular choices to boost the skin barrier components and hydrate skin,” says Gardner.

Another key ingredient considered to be particularly effective at treating and managing keratosis pilaris is urea – a keratolytic

‘Clinic treatments can also be beneficial, such as chemical peels, which help to remove the build-up of dead skin cells’

emollient. This compound naturally occurs in the body, found in the epidermis, and the urea used in skincare products is chemically manufactured to replicate this.

Professor Firas Al-Niaimi, a consultant dermatologist and laser expert, explains that urea at a 10% concentration is most effective and “works by softening keratin and smoothing the skin's surface”. “Clinic treatments can also be beneficial, such as chemical peels, which help to remove the build-up of dead skin cells and improve skin texture over time,” he adds. PBHJ

astaxanthin Spotlight on…

Astaxanthin is gaining attention for its multi-layer antioxidant protection, barrier support and anti-ageing properties. Ellen Cummings explores how this ingredient works topically and orally

Where does it come from?

What is it?

Astaxanthin is a naturally occurring red-orange carotenoid antioxidant, primarily produced by microalgae such as haematococcus pluvialis. It is also found in lower concentrations in red seaweed (rhodophyta) and gives salmon, shrimp and flamingos their signature pink hue.

“In skincare, it’s sourced directly from this algae for use in creams, serums and gels,” explains Debbie Thomas, founder of D. Thomas Clinic and Cellis skincare in the UK.

“It’s celebrated for its ability to help defend the skin against oxidative stress caused by UV exposure and pollution,” says Candice Gardner, education manager at Dermalogica.

What makes it different?

For professional skincare use, astaxanthin is most commonly derived from sustainably cultivated microalgae grown under controlled conditions. The pigment is carefully extracted and stabilised to preserve potency and colour integrity, often via encapsulation methods such as liposomes, nano-emulsions or polymers.

“Opaque or airless packaging is essential to maintaining ingredient integrity,” notes Thomas. This careful sourcing ensures the ingredient is vegan, traceable and renewable – aligning with responsible formulation practices in modern skincare.

Astaxanthin’s unique molecular structure allows it to span both the lipid and aqueous layers of cell membranes, providing broader antioxidant coverage than vitamin C or E.

“Vitamin E can protect the lipid cellular membrane structures, while vitamin C provides aqueous antioxidant defense in surrounding areas,” explains Gardner. “They can work collaboratively; however, astaxanthin offers an all-in-one solution.”

Thomas adds: “Astaxanthin sits across the skin’s lipid membranes and neutralises the reactive oxygen species that kick off UV and pollution damage right at the cause. That placement gives it strong singlet-oxygen-quenching, steady performance and less sting.”

This makes astaxanthin highly effective at protecting DNA, reducing oxidative stress and maintaining skin resilience.

How does it work?

Astaxanthin integrates into cell membranes, neutralising free radicals before they can damage lipids, proteins or DNA. Beyond its antioxidant activity, it acts as a signalling molecule, influencing pathways involved in inflammation, collagen synthesis and cellular repair.

“By reducing that oxidative ‘spark’, it helps keep keratinocytes and fibroblasts calmer, supports collagen preservation, and maintains a stronger, more resilient barrier,” says Thomas.

This mechanism explains its broad benefits, from maintaining hydration to supporting barrier integrity and elasticity.

What are the benefits?

Astaxanthin offers a wide array of benefits, particularly for oxidative-stress-related concerns:

•Anti-ageing: helps reduce fine lines, improves skin elasticity and supports collagen and elastin.

•Barrier support: enhances hydration and overall skin comfort.

•Calming: reduces redness and environmental reactivity.

•Radiance and tone: supports even skin tone and diminishes dullness.

“Regular use can help improve the appearance of fine lines, dullness and uneven tone,” notes Gardner. “It also supports barrier integrity, which helps skin maintain moisture and bounce.”

Several clinical studies support astaxanthin’s effectiveness.

How is it used in treatments and homecare?

Human trials have shown improvements in elasticity, smoothness, hydration and visible signs of photoageing.

A notable 10-week study by Ito et al. demonstrated that oral supplementation with 4mg of astaxanthin improved minimal erythema dose (MED) and reduced moisture loss, while also enhancing texture and roughness in non-UVexposed skin.

“Astaxanthin reduces collagen and elastin breakdown, plus protects, promotes and retains collagen and elastin – the key skin structures,” says Lorraine Perretta, head of nutrition at Advanced Nutrition Programme.

Meta-analyses also suggest that oral supplementation may offer a more sustained impact than topical application, particularly for elasticity and overall skin resilience.

Who is it best for?

Astaxanthin is generally suitable for all clients, especially those concerned with premature ageing, UV or pollution exposure, sensitive or reactive skin, menopausal skin, or barrier fragility.

“It’s a great choice for menopausal, stressed or urban skin,” says Gardner, while Thomas notes its particular value for photo-exposed, reactive or barrier-fragile skins. “it’s great for ‘city skin’, frequent flyers and retinoid-sensitive clients,” she says.

Astaxanthin can be introduced in antioxidant-boosting phases of facials or as a post-treatment finish to reinforce barrier recovery. It pairs synergistically with red LED therapy and should generally be applied after heat-based procedures such as radiofrequency to avoid degradation.

“Position it as part of a ‘defense and recovery’ focus within treatment offerings, ideal for skin exposed to pollution, blue light or UV,” says Gardner. Pairing with other actives, such as vitamins C and E, peptides, hyaluronic acid and retinol, enhances overall skin resilience. For homecare, astaxanthin is most effective in leave-on formulations such as serums, moisturisers and targeted treatments.

“Daily use, morning and evening, sets expectations at eight to 12 weeks for visible changes in elasticity, transepidermal water loss and texture,” advises Thomas.

Morning application offers protection from environmental stressors, while evening use supports repair and regeneration during natural skin renewal cycles.

Meanwhile, oral astaxanthin supplementation provides systemic antioxidant support. A daily dose of 4mg is supported by clinical studies and is best taken with dietary fats to enhance absorption.

Combining astaxanthin with other nutrients, such as omegas, antioxidants and probiotics, can further optimise skin benefits. “We have seen initial improvements begin in the first four weeks, with continued improvements in elasticity over longer consumption,” says Perretta.

“As the focus on oxidative stress and environmental stressors continues, astaxanthin’s multi-dimensional antioxidant benefits and natural origin make it increasingly relevant for both professional and retail formulations,” concludes Gardner. PBHJ

MOOD

Quiet elegance with a modern, editorial edge

“With Mood, we wanted to show hair that is luxurious yet achievable, modern yet timeless – styles with natural movement and sensuous texture that feel as good as they look. It’s editorial hair that real clients can truly wear.”

Mark Hayes

PHOTOGRAPHY:

MAGPIE

Broggy won Irish Hairdresser of the Year 2026 with this collection, which explores the tension between wild nature and curated elegance.

“Inspired by the magpie –mischievous, beautiful and drawn to brilliance – each style is a ‘collected treasure’. Strands twisted, woven and shining like stolen jewels in a nest of identity.”

Martine Broggy

HAIR: STEPHEN AIKEN

MAKE-UP: STEVEY LENNOX

STYLIST: ERIN ROSE

PHOTOGRAPHY: GLEN NORWOOD

RELICS MODERN

This winning collection from Stephen Aiken, Colour Technician of the Year 2026, fuses romantic nostalgia with fierce individuality, drawing from eras past with looks reimagined through a modern lens

“Each style channels the spirit of a forgotten icon – choppy fringes, playful textures, shorter layers with longer lengths, and muted but moody tones evoke rebellion wrapped in elegance. These are portraits of beauty not preserved, but reborn – weathered, wild and sacred. In Modern Relics, history doesn’t repeat, it transforms.”

Stephen Aiken

IGNITE

Celebrating bold expressions, showcasing power without restraint

HAIR: TRACEY ANN SMITH, MOOD ARTISTIC DIRECTOR

ASSISTANTS: POPPY GOODWIN, GEMMA GORTON AND MARLENE LAMONT FROM THE MOOD AMBASSADOR TEAM

MAKE-UP: MEG LINDOW

STYLING: MAGDELENA JACOBS

PHOTOGRAPHY: PHIL LYNAM

“This collection is inspired by the power of awakening passion, of lighting that inner fire that drives creativity, confidence and transformation. It reflects the energy that builds when inspiration meets courage, when hesitation turns into action and when individuality is set free.”

Tracey Ann Smith

“Newstalgia is born from the desire to remove everything that isn’t essential, where silhouette becomes the story itself. The idea was to create a visual time loop where past and present are reflecting to each other.”

Sara Cester

COLOUR:

MAKE-UP: SAPHRON

STYLING: BORNA PRIKASKI

PHOTOGRAPHY: CHRIS BULEZUIK

SIGNATURE

Polished, feminine and rooted in modern glamour

“These images are about confidence in technique, simplicity in execution and creating hair that feels elevated, but still accessible – something that looks just as relevant in real life as it does in front of the camera.”

Michael Gray

THE HOT LIST

From hair colouring and styling solutions, to skincare and make-up innovations, we bring you the latest launches to help you meet client requests



VITAMIN BOOST

 SHAPE UP

Color Wow’s Get In Shape Hairspray is a non-aerosol shaping spray that is designed to deliver instant bodybuilding, high-gloss control. Suitable for both everyday looks and more technical styling, its blend of elasticising polymers creates shape memory, while cutting-edge heat protectants safeguard strands, and humectants hydrate and boost shine. A precision pump-action mister helps to ensure a targeted, even application, as it delivers hold and structure while keeping hair soft, touchable and natural looking.

RRP: €28 colorwowhair.ie

asap has launched its Super C+ Complex, a next-generation vitamin C serum engineered to deliver visible brightness, smoother texture and improved skin resilience. Powered by 20% L-ascorbic acid and a synergistic blend of advanced antioxidants, the water-free formula promises to maximise stability and efficacy for high-performance results. It targets key concerns, including hyperpigmentation, dullness and visible signs of ageing, while also defending against environmental stressors, supporting collagen production and strengthening the skin barrier.

RRP: €89

asapskincare.ie



CATCH A VIBE

MOOD has launched its Arctic Vibes Color Cream collection, which has been developed to neutralise unwanted warmth, while delivering cooler, cleaner and more natural-looking colour. The range is also suitable for hair that struggles to retain pigment, including resistant grey bases, or hair that tends to develop uneven or patchy coverage, or that fades quickly. The advanced colour creams deposit more pigment, promising increased uniform coverage and longer-lasting results.

Trade: available on request moodhaircolor.ie

RAPID REVIVAL 

Voduz has introduced Root Reviver Root Touch Up Powder, a fast, on-the-go solution for regrowth, greys and thinning hair, which promises to deliver a flawless, revived finish in seconds. Finely milled to blend invisibly into roots, it is enriched with vitamin E and jojoba oil, so it conditions roots, as well as concealing them. It’s available in six shades – black, chestnut, dark brown, brown, dark blonde and blonde – and its compact design features a built-in mirror for quick, precise touch-ups.

RRP: €16.95

voduzhair.com



TOTAL HARMONY

Twin Skin is an Irish skincare brand that creates pH-balanced formulations designed to act as a ‘twin’ to the skin, working in complete harmony with it. The products are freshly made in small batches, and feature skin-identical ingredients, including ceramides, peptides, natural moisturising factors, lipids, squalene, lactic acid and hyaluronic acid. Developed with professional use in mind, they are formulated to help maintain and prolong in-salon treatment results. The line includes Skinmimetic Cleanser Essence and Skinmimetic Moisture Essence.

RRP: from €45 twinskin.ie

K-BEAUTY HAIRCARE 

The Daeng Gi Meo Ri range of premium haircare products has launched in Ireland. The awardwinning Korean brand is committed to restoring hair health through time-honoured production methods, along with the power of medicinal herbs. Crafted with traditional Korean ingredients to promote healthy hair, the line includes shampoos, conditioners, treatments and masks, which are all designed to revitalise, nourish and protect all hair types.

RRP: available on request vaneaco.com

A NEW ERA 

ALFAPARF Milano Professional has launched its BLONDERA Pro System, a complete professional system for each stage of the lightening service, where product is formulated to work together. It features 16 products, including two new bleaches, a toner, an anti-metal primer, and a pH balance shampoo and conditioner. At the heart of the system is the brand’s betabond technology, which promises to preserve the bonds of the hair fibre, even during intensive technical treatments.

RRP: available on request xpertprofessional.ie

BEAUTY’S IN THE EYE 

The new ELZYT Lash & Brow Lamination Aftercare is a salon retail product that promises to nourish and strengthen lashes and brows after lift and tint treatments. Designed for continuous use over 28 days, it is enriched with potent ingredients to help lashes and brows to thrive. Meanwhile, the new ELZYT Brow Styling Balm is formulated to achieve groomed and defined brows. Created for both precision and convenience, the product stays in place throughout the day.

RRP: from €14.95 elzyt.ie

MENOPAUSE MATTERS

Annutri’s new Grow it Meno is designed to support women with hair concerns during every stage of menopause. Built on the Grow it formula, it features powerful natural ingredients including vitamin C, copper and nettle leaf, which support iron absorption and ferritin levels, and help address the drivers behind hair thinning and shedding, as well as other common symptoms during this time.

RRP: €54.99 annutri.com

CONCEPT OF SKINCARE 

The new Bioline Jatò Retinol Lift Body Concept promises to be a functional overhaul for the skin. The protocol targets laxity in challenging areas, and features the Ultra-Tone Massage with a bespoke gua sha tool, delivering visible lifting and compaction in as little as two weeks, and offering a lucrative service for clinics. Also new from Bioline Jatò is the Supreme C3 Skin Regeneration, which is designed to combat the epigenetic triggers of ageing, and is formulated with three next-generation antioxidants, three delivery technologies and three forms of vitamin C.

RRP: available on request aspiringwellnessireland.com

 O N THE NAIL

Andreia Professional has expanded its True Pure and preparation ranges with the launch of No Wipe Top Coat alongside All in One Smart Prep and Smart Primer. The system is designed to support adhesion and durability across gel, acrylic and polish services. The top coat is HEMA-free, solvent-free and offers up to three weeks of high-shine wear, while Smart Prep promises to remove moisture and oil, and the acid-free Smart Primer enhances adhesion to help prevent lifting. All formulas are vegan and suitable for sensitive nails.

Trade: from €4 andreiaprofessional.com

GOOD VIBES 

The Vibe Collection is a new 10-piece permanent gel colour range from The Gel Bottle. It features bold shades, including Rosé (baby pink), Limoncello (lemon yellow), Wasabi (chartreuse green), Pop (hot pink) and Cenote (teal), alongside magnetic finishes Oasis and Mirage. Formulated for professional use, the TPO-free system promises a self-levelling, non-shrink consistency, and chip-resistant wear of up to 30 days.

Trade: from €160 thegelbottle.ie

LIGHTWEIGHT PROTECTION 

The Organic Pharmacy has launched UV365 Protection Ageing Defence, a mineral sunscreen available in SPF 30 and SPF 50. The lightweight, waterresistant formulas are designed to protect against UVA, UVB and blue light, while supporting skin hydration and defending against environmental stress. The formulas contain non-nano zinc oxide and titanium dioxide for broadspectrum protection, alongside hyaluronic acid, witch hazel water and carrot root extract to hydrate, soothe and support skin health.

RRP: €34.70 theorganicpharmacy.com

 G LOWING GIFT

GLOWWA has marked five years of its science-backed, inside-out approach to hair health with a limitededition collaboration with Denman. Presented in a premium soft pink gift box, the set, which has been designed as an in-salon offering, features a threemonth supply of GLOWWA Hair Food, paired with a Denman Paddle Brush. It aims to reinforce GLOWWA’s salon-first ethos, giving partner salons a compelling retail opportunity, with clear added value for clients.

RRP: €115.70 glowwa.com



BE LIEVE IN MIRACLES

The latest addition to ELEVEN Australia’s Miracle range is Miracle Hair Treatment Oil Elixir. The lightweight, highperformance product is designed to protect hair from heat damage, while also supporting strength and vitality. Suitable for all hair types, including colour-treated hair, and formulated with peptides, marula oil and argan oil, it helps to reduce frizz and improve manageability, while preventing split ends, and adding softness and shine. It can be used on wet or dry hair.

RRP: €45

elevenaustralia.ie

STRENGTH IN NUMBERS 

Rejuvenum has launched Stratogen-3 Molecular Repair Treatment, which uses patented, sugar-derived molecules that penetrate deep into the hair to rebuild hydrogen and ionic bonds. By restoring these essential links within the cortex, hair regains its natural strength, flexibility and resilience, leaving it visibly stronger, smoother and more elastic. The treatment also blends six premium oils and butters to deeply nourish and protect. Argan and almond oils smooth and soften, while shea butter provides lasting hydration. Castor oil adds resilience and body, coconut oil helps reduce protein loss, and moringa oil delivers antioxidant protection to preserve vibrancy.

RRP: €54.99 rejuvenum.com

SMARTER APPROACH 

OSMO has introduced its newly rebranded OSMO IKON Colour System, which promises to combine accessible pricing with advanced formulation and strong education support, offering salons a practical and profitable solution. With a 100ml tube size, allowing for more services, the system has been designed to help salons remain competitive, while strengthening their bottom line. OSMO IKON is an advanced permanent hybrid colour system that can also be used as a demi-permanent by adjusting the developer strength. It features 105 shades across 20 tonal families,

Trade: €5.75 (100ml) osmohair.co.uk

CURL CONTROL 

Schwarzkopf Professional’s OSiS Curl Soufflé is a curl and coil mousse, designed to deliver soft, yet defined results, while maintaining natural movement. The creamy formula promises to enhance the hair’s natural curl pattern, while adding slip for a nourished, moisturised feel. OSiS Curl Refresh is a lightweight curlenhancing spray created to revive and redefine curls between washes. It is formulated to revitalise curl definition, boost shine and help maintain moisture balance, while controlling frizz and restoring bounce.

RRP: €19.30 capitalhairandbeauty.ie

 READY FOR A RESET

Germaine de Capuccini has launched Timexpert Skinreset, a range designed to support skin longevity by targeting cellular energy and fatigue. The homecare line comprises Intelligent Reset Mousse, Cellular Reset Serum and Energetic Reset Mask. At the core of the range is Mitocore Nad+, a patented technology combining liposomal Nad+ with supporting cofactors to help optimise mitochondrial function, antioxidant defence and skin resilience. The line is suitable for all skin types, including sensitive skin.

RRP: available on request germainedecapuccini.co.uk

LIKE A DREAM 

APG Tech has launched the Epildream High Power Diode Laser 2000W. Engineered for speed, precision and comfort, this new device is specifically designed to tackle stubborn, light, thin and blonde hair that traditional lasers often struggle to detect. By utilising a triple-wavelength system – 755nm, 808nm and 1064nm – it delivers a simultaneous emission that promises effective results across all skin types. It also features an advanced macro-channel cooling system that uses a customised coolant, which allows for consecutive treatments, without thermal damage or loss of power.

Trade: €49,900 xpertprofessional.ie

RAISING STANDARDS Q&A

Suzanne Egan is a beauty educator, entrepreneur and owner of Suzanne Egan Academy and the Ciaobrow brand

What’s your earliest memory?

My parents took me to see Boney M. in the RDS when I was around four. I think that’s where my love of music and gigs started.

Who or what is your biggest inspiration?

I’m really inspired by the people in this industry, especially those who build something for themselves, and stay true to who they are while doing it. My students inspire me too.

What was your first job?

Working for my parents at the Dublin Horse Show, where they ran the hospitality side of things. This probably gave me my work ethic, and taught me about customer service and staying calm under pressure.

Ideal holiday destination?

I went on a cruise last year and completely fell in love with Antigua. The beaches and weather were gorgeous. I didn’t want to leave, and spent half the trip trying to figure out how I could move there permanently with my family and business.

Favourite food?

Anything Italian. You can’t beat a really good pasta dish or pizza. I could happily survive on pasta, parmesan and bread for the rest of my life.

Favourite drink?

Black coffee – without question! I’m one of those people who shouldn’t be spoken to until after the first coffee. When I’m off duty, a nice glass of chardonnay wouldn’t go astray.

How do you relax?

I’m still learning how to properly switch off. I love spending time with family and friends, going out for nice food, listening to music, or watching a good series on the couch.

What was the last great film or series you watched?

At Home with the Furys. Paris deserves a medal for what she puts up with!

‘I’m proud that I’ve always managed to push through difficult times, with my sense of humour still intact’

Dream dinner party guest/guests (alive or dead)?

George Michael. He was unbelievably talented. I’d probably spend the whole night making him sing.

Do you cook and, if so, do you have a signature recipe?

Coming from a family of chefs, I had no choice but to learn how to cook properly. My two signature dishes are lasagne and chocolate chilli. The lasagne is proper comfort food, and I make it completely from scratch. People are always a bit suspicious of the chocolate chilli at first, but once they try it, they suddenly want the recipe.

Best piece of advice you’ve ever received?

Trust your instincts. Every time I ignored my gut feeling, I regretted it, so now I pay a lot more attention to it.

Best piece of advice you’ve ever given?

Stop waiting until you feel ‘ready’ because most people never fully do. Confidence comes from actually doing the thing, not sitting around overthinking it.

Favourite thing about yourself?

My resilience. I’m proud that I’ve always managed to push through difficult times, with my sense of humour still intact.

What’s the one beauty product you can’t live without?

Mascara. My lashes are naturally fair, so it completely transforms my eyes.

What, if anything, would you now tell your 16-year-old self?

I wanted to go into beauty at 16, but my dad convinced me to stay working in the family business. If I could go back, I would have trusted my gut and gone straight into beauty. That said, everything happens for a reason, and I know now I have ended up exactly where I’m supposed to be.

How would you like to be remembered?

As someone who helped people, not just through teaching, but by encouraging them to believe in themselves and build better futures. I’d love others to say I was honest and supportive, and that I raised standards in the industry. PBHJ