PBHJ IRELAND_JAN-FEB_26

AT THE HEART OF THE BEAUTY & HAIR INDUSTRY

ARE YOU READY FOR 2026?

Editor’s letter

Welcome to our January/February issue and a happy New Year to everyone! If one of your resolutions is to upskill in 2026, our education and training feature has lots of information about courses taking place over the next few months, which will help you stand out from the competition.

As many clients these days have hair loss and hair thinning concerns, we chat to some salon owners who have added this service to their menu. We also talk to some skincare professionals about post-facial purging, and how to help clients when they experience it.

This issue also includes the first of our show previews for Professional Beauty & Hair 2026. The two-day event is returning to the RDS on 19-20 April, and you can turn to page 24 to read all about some of the amazing brands that will be exhibiting. From Irish start-ups to international names, you can test hundreds of products under one roof, and decide which one is the perfect fit for your business.

You can find out about this year’s Nail Competitions and Make-up Competitions on page 34. Whether you are a student or seasoned professional, they are a unique opportunity to be recognised for your talent and skills, and to boost your career.

Other highlights in this issue include business advice from Liz McKeon, who explains why delegating in the salon is a good strategy. All this is accompanied by our usual mix of news, product launches and fashion collections.

The Beauty, Hair & Spa Awards 2026 will take place at the InterContinental Dublin on 19 April, as part of the Professional Beauty & Hair 2026 show weekend. Once again, we would like to say a huge thanks to everyone who entered to make the standard higher than ever. Stay tuned to our socials in the coming weeks as we announce the finalists across the 13 categories.

Wishing you all a busy season head, and lots of prosperity in 2026!

HAIR: KY WILSON

MAKE-UP: REBECCA HEY

STYLING: HARRIET NICOLSON

PHOTOGRAPHY: LIAM OAKES PRODUCTS: BABYLISSPRO

Editor

Karina Corbett

Tel: +353 (0) 87 279 0445

Email: karina.c@thepbgroup.com

Sales Manager

Linda Horan

Tel: +353 (0) 86 356 7167

Email: linda.h@thepbgroup.com

Sales Manager

Matt Crane Tel: +44 (0) 203 841 7367

Email: matt.c@thepbgroup.com

Marketing Executive

Molly Clifford

Tel: +44(0) 208 194 8483

Email: molly.c@thepbgroup.com

Marketing Director

Chloe Monina

Tel: +44 (0)207 349 4799

Email: chloe.m@thepbgroup.com

Head of Editorial

Eve Oxberry

Tel: +44 (0) 203 841 7378

Email: eve.o@@thepbgroup.com

Managing Director

Mark Moloney

Tel: +44 (0) 207 349 4790

Email: mark.m@thepbgroup.com

Professional Beauty & Hair 2026 to take place in Dublin in April

Professional Beauty & Hair is back for 2026, with this year’s event returning to the RDS in Dublin on 19-20 April.

The two-day show will feature exhibitors from across all sectors of the market, including skincare, hair, barbering, spa, nails, brows, lashes, tanning and make-up.

Professional trade visitors will have the opportunity to connect and network with industry peers and suppliers, and to learn about the latest brands, products, innovations and trends.

Two live stages – The Beauty Stage and The Hair & Barbering Stage – will host a line-up of industry experts, who will give talks, live demos and advice on a variety of topics. And the Nail Competitions and Make-up Competitions will run over the two days, giving both students and professionals a unique opportunity to showcase their talent and skills, and raise their profile in the industry.

The show will also see will the return of the Business Owners’ Networking Event. Launched last year, it is designed for salon owners and freelancers, and will feature round-table

discussions, where participants can share valuable insights, exchange views, and explore the key business issues and challenges shaping the industry.

Meanwhile, the Beauty, Hair & Spa Awards 2026 will take place at the InterContinental Dublin on 19 April, as part of the show weekend. With an unprecedented number of entries received this year, the ceremony will see trophies handed out across 13 categories to the deserving winners.

You can now register to attend Professional Beauty & Hair 2026 on professionalbeauty.ie/ show, where the line-up of exhibitors, speakers and other additions to this year ’s event will be revealed in the coming weeks.

Ireland’s new auto-enrolment pension scheme officially launches

Ireland’s new pension scheme has launched, with the initiative aiming to ensure that those who currently don’t have a private pension can start building financial security for later life.

The introduction of MyFutureFund is one of the most significant changes made to the Irish pension sector in decades, and it will bring Ireland in line with other countries, such as the UK, Australia and New Zealand, where similar schemes have improved retirement outcomes.

Just one in three private sector workers currently has any kind of extra pension, meaning most people depend entirely on the

contributory State pension, which is about €15,000 a year.

“MyFutureFund will help hundreds of thousands of people in Ireland put money aside for their life in retirement,” said Minister for Social Protection Dara Calleary. “It’s a truly historic measure that will ensure greater financial comfort in retirement.”

The new scheme is a three-way partnership between employees, employers and the State. Employees will contribute 1.5% of their gross pay, employers will match it and the State will add another 0.5%. Every three years, these amounts will slowly increase.

The scheme is designed to minimise the administrative burden for employers, with the National Automatic Enrolment Retirement Savings Authority (NAERSA) being the new body appointed to manage it.

Employers who do not meet their autoenrolment obligations will be subject to penalties. If they don’t make contributions on behalf of their employees, they may be fined and have to make repayments with interest.

IN BRIEF

 Maguire Hair & Beauty Supplies is opening a new store in Tullamore, Co Offaly in early 2026. Founded in 1996 by Vincent Maguire, Maguire Hair & Beauty Supplies started out in Longford town as a small specialist store. In 2014, Maguires expanded for the first time when it opened a second outlet in Cavan town. According to director David Maguire, the upcoming expansion into Tullamore reflects both customer demand and the company’s vision for the future. “Tullamore’s central location, vibrant salon community and growing retail landscape make it an ideal home for Maguire’s third store,” he said.

 Almost three-quarters (70%) of Irish women would choose a day of ‘me time’ at a spa over a romantic dinner with their partner, according to a nationwide survey from Spas.ie. The survey, which polled 1,000 Irish women, indicated a strong preference for self-care and relaxation, or a much-needed break from work and home stress. Over 90% of Spas.ie gift vouchers are purchased for women, noted company director Juan Cullen. “Messages such as ‘relax on me’, ‘for all that you do’ or ‘enjoy baby-free time’ clearly indicate that Irish women are in need of a well-deserved spa break,” he added.

Phorest celebrated 10 years of its Client Experience Awards (CEAs) at the end of 2025. The CEAs began in 2015 as a way to recognise outstanding client care, and have since evolved into a global celebration of the businesses that consistently deliver five-star experiences. They are based on verified client reviews, which are collected through Phorest’s in-built system. There are no panels, votes or applications – just genuine client experiences, shared in their own words. To qualify, businesses must maintain a minimum average rating of four out of five stars across a full calendar year. “Our Client Experience Awards have always reflected something fundamental: great businesses are built on great client care,” said Luke Doolin, UK & Ireland country manager at Phorest. “The Irish and UK winners leading the way this year are a testament to the power of putting the client first, every single day.”

NAK Hair announces Andrew Barton as its European brand ambassador

NAK Hair has announced the appointment of Andrew Barton as its European brand ambassador.

A previous British Hairdresser of the Year winner, Barton has been in the industry for over 40 years.

“We are delighted that Andrew will be joining the NAK Hair team across the UK and Europe,” said David Donnellan on behalf of NAK Hair. “We have watched Andrew’s career go from strength to strength, and always admired his technical talent as a hairdresser, boundless energy, superb communication skills, and his passion and enthusiasm for products and education.

“It’s hard to think of another hairdresser who has the breadth of experience Andrew does, and he’s the perfect person to be part of the team building this innovative brand across the UK and Europe.”

‘It’s hard to think of another hairdresser who has the breadth of experience Andrew does’

Barton added: “Joining NAK Hair was an obvious fit with our shared values of a passion to care for hair, and give hairdressers the best-quality products to care for their clients’ hair in their salons. I’m thrilled to have been appointed as European brand ambassador, and look forward to working with the team and hairdresser community.”

Australian brand NAK Hair was founded in 2003 by industry experts with over 100 years of collective experiance, and has more than 13,000 salon partners globally.

Mintel report identifies emerging beauty industry trends in 2026

This year could be a pivotal one for the beauty industry, as personalised wellness, sensory experiences and authentic human connection redefine skincare and cosmetics, according to Mintel’s 2026 Global Beauty and Personal Care Predictions.

The report highlights three key shifts: Metabolic Beauty, Sensorial Synergy and The Human Touch Revolution, all driven by consumers’ growing focus on wellness, mood and individuality.

Metabolic Beauty will see beauty converge with health and technology, as products evolve into tools for wellness diagnostics and preventative care. Advances in biomarker testing, metabolic monitoring and bio-intelligent technology are now becoming mainstream. By 2030, skin and hair are expected to act as accessible biomarkers, allowing moisturisers, serums and supplements to provide personalised diagnostics, alongside cosmetic benefits.

Sensorial Synergy marks a move from results-led products to emotional, multi-sensory experiences. Beauty will become a mood-regulating ritual, using textures, fragrances, sound and immersive technology to create deeper connections. By 2030, consumers will expect products to create memorable experiences beyond efficacy, integrating sensory storytelling into everyday self-care. Functional fragrances, VR experiences and other innovations will transform skincare and cosmetics into tools for emotional wellbeing, with applications extending into hospitality, interiors and travel.

Finally, The Human Touch Revolution reflects a shift away from algorithmic perfection towards authenticity and imperfection. This movement doesn’t reject technology, but uses it to highlight human creativity and craftsmanship. Brands that succeed will embed authenticity into both products and messaging.

Co Tipperary hairdressing apprentice Emma Grant wins national award

A Co Tipperary hairdressing apprentice was one of 12 to be honoured at the Apprentice of the Year Awards 2025.

Emma Grant is currently undertaking a hairdressing apprenticeship with Ní Ríain Hair in Thurles. She won in the Hairdressing category at the event, which took place at the Mansion House in Dublin.

Coordinated by the National Apprenticeship Office, the Apprentice of the Year Awards aim to shine a spotlight on the community of almost 30,000 apprentices who are driving innovation and excellence across Irish workplaces. They celebrate not just individual talent, but also the vital contribution these apprentices make to the evolving Irish workforce.

“The 330 plus outstanding apprentices nominated for an Apprentice of the Year Award this year demonstrate the enormous wealth of talent we have in this country,” said Minister of State for Further and Higher Education, Research, Innovation and Science Marian Harkin, who presented the awards.

“I wish to offer my heartfelt congratulations to each and every one on their fantastic achievement. Through the continued drive for transformation of the apprenticeship system, businesses of all sizes and sectors have so much to gain from a highly talented pool of apprentices.”

experts Ask the

1What are the risks associated with laser treatments for skin of colour?

Melanin is key to understanding laser safety. Lasers target pigment, so if incorrect settings or wavelengths are used, the laser can affect the surrounding skin. Darker skin tones have more melanin, increasing the risk of complications.

The most common side effects for melanin-rich skin are hyperpigmentation (dark marks) and hypopigmentation (light patches), which can result from burns. In some cases, longterm scarring may occur if treatments are poorly managed. These issues usually stem from incorrect device choice, improper settings, or skipping key safety steps.

Shorter wavelengths, like those used in IPL or Alexandrite lasers, are particularly risky for darker skin because melanin absorbs them more readily. Nd:YAG lasers are recommended, as they bypass the upper layers of skin and target the follicle safely. Individual factors such as Fitzpatrick skin type, history of pigmentation, medical background and recent sun exposure also influence risk, making thorough consultations essential.

Practitioners can reduce risks by following protocol, For instance, patch tests should always be conducted, and cooling techniques used before, during and after the treatment. Setting realistic expectations is crucial, while aftercare advice should also be provided.

Salons can further ensure safe, inclusive treatments by investing in appropriate technology, seeking manufacturer guidance on settings, training staff specifically for darker skin, and creating an inclusive culture in marketing and practice. Emerging trends, such as improved cooling systems, are also enhancing safety.

The key to safely expanding laser services for clients with skin of colour is to never cut corners. Invest in the right machine, receive proper training and fully understand each client’s skin before treatment. When done properly, laser hair removal can be life-changing for clients who may previously have felt excluded from the industry.

Otote is

Our beauty experts answer your questions about every aspect of running a salon or spa business

2

How can I adapt my conversations with clients to improve retail sales?

Retail is so much more than an add-on at the end of a treatment; it’s a strategic lever that drives client loyalty, maximises treatment results and supports profitability.

With retail often generating around 50% profit, the challenge isn’t whether to sell products, but how to sell products. The key lies in repositioning retail from ‘selling products’ to prescribing clinical ingredients as part of a client’s overall skin health journey.

Ingredients over products

Clients are more likely to trust and invest when they understand how an ingredient such as retinol works at a cellular level to improve their skin concerns. When therapists explain why a particular ingredient matters, how it works, and connect it directly to the client’s skin issues, they establish authority and build trust. This trust not only drives retail sales, but also fosters loyalty and referrals.

Retail as part of the treatment journey

Retail should not feel bolted on at the end of a session. Instead, it should be seamlessly integrated throughout the treatment process. From the initial consultation, therapists can assess the client’s current products and explain why they may not be delivering results – often because they are too weak or unsuited to the concern.

During the facial or skin assessment, therapists should reiterate what they observe and link this to the ingredients that can improve those issues. Today’s clients are savvy; they expect detailed, honest and technical explanations before committing to a purchase. Ethical recommendations, supported by deep product knowledge, are key.

By the time aftercare advice is given, retail should feel like a natural extension of the treatment, not an afterthought.

DELEGATE TO SUCCEED

By delegating tasks in the salon, you can focus on other areas, and ultimately use your time more productively, writes salon business expert Liz McKeon

Delegation refers to the transfer of responsibility for specific tasks from one person to another. It is a vital management skill because by delegating tasks, you can focus on higher-level duties, allowing you to be more productive with your time.

However, some managers find it very hard to put delegation into practice. There are several reasons for this. Some might think it would take longer to explain the task than completing it themselves. Others want to feel indispensable to their team by being the keeper of knowledge and expertise. Many genuinely believe that they are the only one who can do the job right.

Whatever the reason, it is important to continue honing your delegation skills, as refusing to learn to delegate can have negative consequences. Not only will you overload your schedule and end up prioritising the wrong tasks, but your team will miss out on valuable learning and growth opportunities.

Some people think that delegation and allocation of tasks are the same thing, but there is an important distinction to be made between the two. When you allocate a task, you are merely instructing a subordinate to carry out a specific action. Delegation involves transferring some of your own work to another person. They do not just receive a set of instructions. The difference is that they are placed in a role that requires that they make decisions, and are held accountable for completing the task.

Delegation also refers to leveraging other people’s time to increase your quality time. By delegating tasks, you can focus

on higher-level responsibilities, such as strategic planning, while team members work on tasks that require additional expertise and experience.

Top tips

Here are some delegation tips for salon managers:

1. Know what to delegate. Not every salon task can be delegated. For example, performance reviews or any personal matters must be handled by you.

2. Play to your employees’ strengths and goals. Every team member needs to have goals they are working towards, and within these goals you will find opportunities to delegate. The type of work you delegate could factor into their professional development plan.

3. Define the desired outcome. You must have real clarity about the objective in order to delegate effectively. Your team cannot read your mind. This includes having alignment on the expected timeline, how you will be measuring the accomplishment and what the outcome looks like. Simply dumping work onto someone else’s plate is not delegating.

Steps to delegate

Before anyone starts a delegated project or task, they must know what they need to complete, by when and what metrics you will be using to measure the success of their work. So figure this out first. The following steps will help you master the art of delegation:

1. Provide the right resources and level of authority. If the team member you are delegating work to needs specific training,

resources or authority to complete the task, it is your role as manager to provide this. Setting someone up to fail will backfire; the person won’t be able to achieve the desired outcome and the job will end up back on your to-do list.

2. Resist the urge to micromanage. Telling a person how you would do something, and then controlling each part of the process, won’t enable them to learn, gain new skills or feel confident. Instead, focus on what the desired end goal is, why the task is important, and help to address any gaps between the expected outcome and their current skill set. Establish effective communication channels so that the person you are delegating to feels comfortable to ask questions and provide progress updates. Set up regular check-ins and provide feedback.

3. Make space for mistakes. You need to have a safe space for mistakes, not because you want the person to fail, but because it will enable the person to experiment and empower them to take a new approach. Mistakes are a great learning tool.

4. Have patience. As a salon manager, you are likely to have more experience in your area of expertise. So, something that might take you a half an hour might take somebody else an hour, until they become more familiar with the tasks.

Finally, when delegating, remember to give credit and praise when it is due. This has the added benefit of making everyone more engaged and your salon more successful. The more you credit those you have delegated work to, the more likely they will want to help more. PBHJ

Liz McKeon is an author, business coach, trainer and mentor, specialising in the hair, beauty and spa sector. For further information, visit lizmckeon.com or call +353 86 386 1243.

LEARNING Always

With the beginning of a new year being an ideal time to learn a new skill, or expand your knowledge, here is a selection of courses to help you stay ahead of the curve

1ACCADEMIA

The education centre in Dublin has a number of courses planned for 2026 across its portfolio of brands, which includes ALFAPARF Milano Professional, Selective Professional, DIBI Milano, APG Tech, JOICO, Moroccanoil, NAK Hair and R+Co. From colour and cutting, to styling and business skills, options include online and in-person classes. Training at Accademia is tailored to every career stage, from first-year assistants to experienced salon and spa owners who are interested in refining and defining their craft, advancing their careers, and growing their business. accademia.ie

2

IGUAZU BEAUTY

Iguazu Beauty offers a number of Oncology Training International courses to any professional looking to learn more about providing hair and beauty services to clients living with cancer. It also offers both online and in-person Repêchage education, as well as training in waxing, dermaplaning and other beauty therapies. iguazubeautytherapy.com

3

L’ORÉAL PROFESSIONNEL PARIS

L’Oréal Professionnel Paris has a number of courses taking plae at its L’Oréal Dublin Academy in 2026,

including its Colour Specialist course, which begins on 15 March. Suitable for senior colourists who wish to take their knowledge to the next level, applicants must have completed the brand’s Colour Keys 1 and Colour Keys 2 courses within the previous two years, and passed the Colour Specialist Pre-Assessment E-Learning course. ie.lorealaccess.com

4

BEAUTORIUM TRAINING ACADEMY

The training centre in Waterford offers both in-person and online courses in beauty therapy, advanced aesthetics, nails, hair removal, business and more. From one-day courses to iTEC diplomas, there are options to suit all levels.

beautoriumtrainingacademy.ie

5

WELLA PROFESSIONALS

The upcoming two-day Blonde Expert course looks at all the fundamental rules and practices involved in creating the perfect blonde. It has a focus on product choice and technique, and also features a practical workshop. Course dates include 10-11 February, 13-14 April and 15-16 June. education.wella.com

6

THE MANICURE COMPANY

The Manicure Company runs a number of accredited nail courses around the country on an ongoing basis. Its one-day Gel Polish & Builder Base course is taking place in Co Limerick, Co Laois, Co Waterford and Co Cork on various dates in January, February and March.

manicurecompanytraining.com

7

HAIR, SCALP & WIG TRAINING BY AILEEN

MAHER

This online training platform offers a step-by-step programme on scalp education, which covers the reasons for thinning hair and hair loss, solutions and treatments, and the fitting of hair pieces and wigs. Meanwhile, the subscribtionbased Aileen’s Education Hub offers monthly Zoom meetings, one-to-one support, tailored training, discounts and more.

hairscalpandwigs.com

8

SCHWARZKOPF PROFESSIONAL

Schwarzkopf Professional has a number of upcoming learning opportunities, including Correct with Confidence with Paula Gibbons, which is taking place on 9 February in Cork. This hands-on workshop is aimed at experienced colourists and will cover advanced techniques, such as rebalancing, lightening and prepigmentation. Bonded Blonde – The Power Of Blondme with Paula Gibbons will take place in Limerick on 23 March. This one-day course will focus on cutting-edge bonding technologies and trends, along with application techniques. capitalhairandbeauty.ie

9

LAVENDER HAIR DESIGN

Lavender Hair Design in Macroom, Co Cork has launched a one-day Blow-Dry & Styling Course, which covers techniques such as bouncy blow-dries, sleek and straight styles, backcombing, signature textured waves, and bespoke styling methods. The intensive training also includes client consultation, product knowledge, and health and safety. With courses taking place on a regular basis, the next one is on 11 January. lavenderhairdesign.ie

10

GAINFORT ACADEMY

With centres in Wexford and Waterford, and satellite locations in counties around the country, Gainfort Academy runs a range of courses and workshops, both online and in-person, in hair, beauty, massage and barbering. It has a number of training options for 2026, including its iTEC Level 2 Barbering Certificate evening course, which begins in Wexford on 30 March. Aimed at beginners, it will equip them with the practical skills and knowledge to help them gain employment in the barbering industry gainfortacademy.com

TOTALCARE

Académie Totalcare's post-graduate training school offers a range of training options, including its Cosmetology course, which covers skin, anatomy and physiology, and skin diagnosis. The promgramme is suitable for anyone who wants to advise clients on the specifics of cosmetic products, or perform treatments on clients. The training is focused primarily on the diagnosis of the skin, as well as learning all aspects of cosmetic products, such as their fabrication, composition and application. Full

theoretical resources are provided with the course. Upon completion, participants will be qualified to examine a client’s skin, and recommend suitable cosmetic products. while understanding cosmetic applications and ingredients. totalcare.ie

12

SCULPTED BY AIMEE

Sculpted by Aimee’s The Academy, which is located at the Grafton Street store in Dublin, is running The Ultimate Pro course in 2026. The 18-week, iTEC-accredited make-up course begins on 25 January. Also accredited by iTEC, its Freelance & Bridal Makeup course starts on 27 January and runs for 12 weeks. sculptedbyaimee.com

13

SUZANNE EGAN ACADEMY

The Dublin-based training centre offers courses in lashes, brows and waxing, which are aimed at both beginners and those already working in the industry. Its master courses are specifically crafted for experienced beauty professionals aiming to refine and advance their treatment menus. These include Mariola Miko's Korean Lash Lift, Men's Facial Waxing and Pro Hybrid Tinting & Advanced Mapping. suzanneeganacademy.com

14

IMAGE SKILLNET

As the national enterpriseled training network for the beauty, hair and spa sector in Ireland, Image Skillnet has a range of courses available this year. These include the Level 6 Certificate in Skin & Hair Science, which is run online by the UCD Charles Institute of Dermatology. Designed with insights from industry practitioners, participants will learn about skin and hair follicle health, and the factors that contribute to that health, as well as the diversity of skin and hair across various populations. imageskillnet.ie

15

KREATIVE SALON SUPPLIES

Kreative Salon Supplies’ Alter Ego Italy Colour Masters Series 2026 is running from February to May. The four-part programme, which is aimed at experienced colour professionals, combines theory, sensory exploration and application. Topics covered include the science of light, colour perception and colour personalities. Practical work will focus on colour correction. kreativesalonsupplies.com

16

INSTITUTE OF DERMAL SCIENCE

The Institute of Dermal Science has a number of five-week courses starting on 25 Janaury. These include iTEC Level 5 Skin Peels, iTEC Level 4 Plasma Pen and iTEC Level 4 IPL & Laser. Its five-week iTEC Level 4 Skin Needling and iTEC Level 6 Mesotherapy courses are beginning on 26 January, while its eight-week iTEC Level 3 Access to Aesthetics course starts on 2 February. It is also launching a new microneedling course in 2026. instituteofdermalscience.com

17

SEAN TAAFFE

Co-Kerry based Sean Taaffe

Hair & Beauty has a dedicated online learning platform created specifically for hair stylists who want to elevate their cutting and upstyling skills. Suitable for newly qualified and experienced professionals, the library of content covers everything from foundational techniques to advanced salon-ready styles. In-person courses and workshops are also run throughout the year.

learn.seantaaffe.com

18

FX MAKEUP ACADEMY

Dublin-based FX Academy is now enrolling for a number of courses starting in February 2026. From make-up to advanced aesthetics, all professional courses are iTEC-approved and fully insurable. These include the Fashion, Theatre & Media Make-up Diploma and Beauty Specialist Certificate. Payment plan options are available. fxmakeupacademy.ie

19

STYLE PARLOR

Style Parlor runs courses on an ongoing basis at its Waterford academy. These include cutting, colouring, balayage and upstyling courses. Its Highlighting Masterclass with Marina Hayes is one-day course that aims to equip participants with the skills and knowledge to meet any client request, from bold fashion colours to subtle looks. Style Parlor also runs regular Farmavita workshops. styleparlor.ie

20

BRONWYN CONROY

Bronwyn Conroy offers skincare and aesthetics courses for both beginners and advanced professionals. Accredited by bodies such as iTEC and VTCT, both online and in-person options are available. It has a number of courses beginning in January 2026, including Advanced Aesthetcis, Microdermbrasion, Fast Track Foundation and Dermaplaning. bronwynconroy.com

EXPLAINEDSkin purging

As many clients can

experience skin purging after a facial treatment,

we asked the professionals about what causes the issue, and how to treat it

For clients who have never had a facial treatment before, a relaxing hour with a therapist can quickly become their worst nightmare when they experience ‘skin purging’. While it doesn’t happen to every client, or after every treatment, skin purging is a very real concern for some, especially those clients who use minimal active ingredients in their day-to-day routine, and who don’t have regular facials.

So, what exactly is skin purging, and what causes it? “It is a temporary reaction of the epidermis that can occur when a new topical skincare product is used, or treatment regime begins,” explains Cigdem Kemal Yilmaz, chemical engineer, skincare formulator and founder of Skin Masterclass, which is a UK-based online skincare consultant certification platform.

“It is characterised by an increase in skin blemishes, such as acne, milia or blackheads, and typically happens after starting a new skin routine,” says Clodagh Duffy, co-owner of Aspiring Wellness Ireland, which distributes Bioline Jatò, and

owner of Exhale Essential Therapies in Dundalk, Co Louth.

It can be hard to pinpoint exactly what leads the skin to purge, as different clients could have different triggers. It is often caused by active ingredients that have the potential to increase cell turnover rate, such as retinoids, AHAs, BHAs or vitamin C, according to Louise O’Loughlin, owner of Iguazu Beauty in Rush, Co Dublin, which distributes Repêchage. “Products and treatments that increase cell turnover can lead to the shedding of dead skin cells, and this may cause existing congestion to surface as breakouts, with pustules, blackheads and papules appearing,” she says.

“Skin purging is like cleaning the house; sometimes you have to create a mess for a fabulous result,” says Duffy. “When the underlying cells get a boost of energy, they multiply faster, pushing the weaker cells out of the skin, along with any other debris or excess oil.”

More intensive beauty treatments can also lead to skin purging. These include microneedling, laser therapies and

‘Skin

purging is very much a temporary phenomenon and will take four to six weeks to clear, while a condition such as acne will persist’

chemical peels that contain a certain level of active ingredients.

“These treatments can combat many imperfections and concerns, such as fine lines, wrinkles, scarring, pigmentation and existing breakouts, and by that very nature, there is a risk that sometimes these treatments may result in purging,” says Pandora Long, owner of Pandora Long Aesthetic Facialist in London in the UK.

Purge

versus breakout

Of course, it is important to distinguish between a purge and a breakout. “Timing is key when establishing the difference between skin purging and acne,” explains Kemal Yilmaz. “Skin purging is very much a temporary phenomenon and will take four to six weeks to clear, while a condition such as acne will persist.”

“The timeline is usually the giveaway,” agrees O’Loughlin. “If it only happens after a facial and clears up quickly, then it is a purge. Acne will persist without the right treatment, and can also appear on the chest neck and back. Reactions to products and ingredients usually happen quickly, and can appear as multiple small bumps or pimples anywhere the product has been used. Discontinuation of the product will clear it up. But it is important that your client does not start using multiple new products that you are unaware of, as it will be unclear what is causing the reaction.”

Can skin purging be avoided?

Unfortunately, skin purging is sometimes unavoidable during intensive treatments. If there are blockages already within the skin, the treatment will just accelerate their appearance. “If blockages are lying dormant under the skin and you start to

use certain actives, then it is likely these will come to the surface at some point,” explains Long. “But a lot of the time, purging can be avoided by ensuring that the skin’s barrier remains uncompromised by introducing one active ingredient at a time.”

“As skincare professionals, we cannot fully prevent purging, but we can try to control it by learning as much as we can about the client’s lifestyle and diet,” advises Duffy. “Then, introduce the right actives slowly, and monitor the progress. Communication is really important.”

It should be noted that post-facial purging does not always happen. “It is no longer common after regular facials,” says Duffy. “Skincare has become much more sophisticated and targeted, compared to 20 years ago.”

“It is actually unusual to experience a purge or breakout after a regular facial,” agrees O’Loughlin. “A good skin therapist can generally predict if their client will experience any purging. For instance, it might happen if they are trying to treat some underlying congestion, or if they are introducing strong ingredients that may cause flaking or peeling. Deep cleansing can also trigger the skin’s natural response to produce more oil, initially as a form of protection. This can cause minor breakouts, but they usually clear up quickly. Unsanitary conditions can also be the cause of post-facial breakouts, so if your clients are having these after a standard facial and their skin is healthy, you may need to look at your treatment area, tools and equipment.”

Professional advice

While skin purging may be unavoidable, there are some tips and tricks you can give clients to help minimise the effects.

‘When a skin purge does happen, it’s important that the client keeps their skin hydrated, uses products as directed, and doesn’t pick at or repeatedly touch the skin on their face’

“Similarly to how you would advise your client to treat other breakouts, it is important they resist the urge to treat the area with even more actives, which can strip the skin’s barrier and make it worse,” explains Long.

A good skincare routine is key. “A robust cleansing regimen using a mild, hydrating cleanser is beneficial,” notes Kemal Yilmaz. “Water should be lukewarm so as to not dehydrate the skin further. Sun exposure can worsen skin purging, so wearing a broad-spectrum sun protection product with a minimum of SPF 30 is crucial.”

“When a skin purge does happen, it’s important that the client keeps their skin hydrated, uses products as directed, and doesn’t pick at or repeatedly touch the skin on their face,” says Duffy. “They should also avoid trying to cover up the breakout with make-up.”

“Post-facial care is extremely important, so always recommend the correct aftercare products,” says O’Loughlin. “For a purge, a mild astringent with less than 2% salicylic acid can help. A noncomedogenic SPF is also important. Often clients will use good-quality serums and creams, and then use a basic SPF that can reverse what they are trying to achieve.”

Skin purging after a facial is completely normal and often a sign that the skin is clearing out impurities, notes O’Loughlin. “While these breakouts can be frustrating, they are usually temporary and improve with proper aftercare. Remember to discuss your clients’ main concerns with them, and always explain the treatment may incur a purge. Their expectations need to be aired so that disappointment can be avoided, and realistic goals can be met.” PBHJ

BRAND

stands!

With more brands than ever exhibiting at Professional Beauty & Hair 2026, here’s a round-up of some of the names you can expect to see this year

STAND NUMBER F13

SQT Ireland aims to set the gold standard in bio-microneedling. Backed by more than 12 years of global research and development, the company says it has experienced 300% growth in the Irish aesthetics market in the last two years. Harnessing the purity and quality of freshwater sponge spicules, it offers a treatment that promises to be both highly effective and naturally restorative.

STAND NUMBER G25

Buttercups Uniforms has been supplying salon and beauty workwear for nearly four decades. The company rebranded with a new look and new website last year. Its latest collection is among its boldest yet. It feautures flattering cuts and styles that promise to both feel and look good, keeping staff confident all day long. In addition, brands can be added with custom embroidery to all the latest designs

STAND NUMBER B55

Easyclave.ie supplies a range of Enbio autoclaves to hair and beauty salons, including the Enbio PRO, Enbio S and Enbio S Beauty Edition. It offers free device delivery, installation and on-site instructions, with a customer helpline also available. As factory-trained engineers with in-depth knowledge, the team promises to have all the necessary parts and accessories to solve any problem.

STAND NUMBER G31

Gloves4u is an Irish-based online supplier of high-quality disposable gloves, from latex and nitrile, to vinyl and other variations. The collection includes the popular Aurelia Blush pink nitrile disposable gloves, which are designed for comfort, performance and style. The company also stocks a range of hygiene essentials, including surface wipes, hand sanitiser, face masks and couch roll.

STAND NUMBER 415

Websites for Clinics by Salon Solutions specialises in designing websites for aesthetic clinics in Ireland and the UK. Backed by over 15 years’ industry experience, the company helps doctors, nurses, dentists, and salon and clinic owners build online presences that are designed to attract new clients and drive bookings. It offers a full service, including treatment content and ready-to-go online retail stores.

STAND NUMBER C5

Created by Ellen Kavanagh, Waxperts Wax promises to empower salons to offer consistent, premium services that build client loyalty and boost profitability. Designed to reduce irritation and ingrown hairs, the system is suitable for every treatment, from brows to Brazilian waxes. Combining advanced wax formulations with training support, the line includes hot wax, strip wax, and a pre-wax and post-wax care range.

STAND NUMBER 216

Aikon is an advanced skincare line from Slovenia, which is distributed in Ireland by P.S. I Love You Health and Beauty in Co Kildare. Developed for professionals, this clinical, evidence-based range is formulated to treat conditions such as acne, pigmentation and ageing. It includes medicalgrade cosmetics, targeted nutraceuticals and customised treatment protocols for both in-salon and at-home care.

STAND

NUMBER A47

Twin Skin is a premium skincare brand that is new to the Irish market. Founded by a skilled formulation chemist with extensive experience in skincare, the products are formulated with high-quality aromatherapeutic floral waters. The range is designed to restore and replenish the skin with the essential molecules it loses daily due to factors such as intense cleansing, skin treatments, stress and ageing.

STAND NUMBER F51

Dublin-based McCharles Cosmetics is a luxury make-up brand that offers products that cater to all skin tones, at competitive prices. Formulated with high-performance ingredients, the line promises a flawless finish with every application. With a focus on artistry and self-expression, the brand aims to elevate every client’s beauty routine with its line, which includes lip liners, lipsticks and blush palettes.

STAND NUMBER F45

Fiona Kane Feeney Wellness has developed the Cancer Care Salon & Spa Expert programme, which is specifically designed to teach beauty and haircare professionals how to perform various treatments on immunocompromised clients. They will also learn how to create a safe working environment, and elevate the standard of health and hygiene practices within the workplace.

STAND NUMBER C37

Green & Gold Sugar is a a professional hair removal system. Its sugaring pastes are 100% natural, eco-friendly, vegan and cruelty-free. The brand also offers a full range of treatment products, along with retail essentials for at homecare. Its accredited courses aim to give therapists the tools to master the art of sugaring, along with the skills and confidence to grow their businesses.

STAND NUMBER E36

Lerelle Beauty offers affordable, high-quality solutions for women experiencing thinning lashes and brows. Founded by Laura Barvainyte, who began her career as a beauty therapist, the company began by launching its lash and brow growth serums, before going on to introduce LED light therapy masks. With more innovations planned, every product in the Lerelle Beauty range is tested by Barvainyte.

STAND NUMBER

B64

Stocked exclusively in salons and clinics, GLOWWA is on a misson to transform haircare with an inside-out approach. Founded by nutritional therapist Suzanne Cooper, the brand offers clean, active ingredients that aim to optimise hair health and wellbeing. Born from Cooper’s personal journey with hair loss, the products promote lasting, visible improvements and promise to deliver effective results.

STAND NUMBER 300

pHformula is aiming to redefine advanced dermatological skincare with its approach to controlled chemical skin resurfacing. Its pharma-cosmeceutical innovations are designed to deliver visible, non-invasive results, with no downtime. The brand offers resultsdriven treatments tailored for skin professionals seeking effective alternatives to traditional peels and invasive procedures.

STAND

NUMBER C51

Melete Lashes is s a salon, training academy and supplier of professional lash products, including premium lashes and glues. Founded by Julita Gribs, who has more than 10 years of experience as a lash artist and educator, the range has been designed with both beginners and advanced technicians in mind, and is suitable for a wide variety of clients, including those with skin and eye sensitivies.

STAND NUMBER B54

Ciara Hand was working as a fitness trainer when she created Hoja, a skincare brand that uses CBD for its anti-inflammatory and antioxidant benefits. Crafted from organic hemp extracts, the collection includes Hoja Face & Body Oil, Hemp Body Butter, Hemp Lip Balm and Hemp Salve. It promises to reduce redness and acne, repair sun damage, and brighten skin. Ingredients include apricot kernel oil, safflower and vitamin E.

STAND NUMBER D19

A pioneer in professional cosmetics for over 40 years, Bioline Jatò integrates constant scientific research into its products, aiming for optimal results. Its new Exosomes Serum Layering System is inspired by regenerative aesthetic medicine. It features the Bioline Jatò Booster Serums, which are formulated wtih innovative ingredients and different textures to create a unique ritual that is tailor-made for clients.

STAND NUMBER 406

Totalcare offers a range of devices, including the Eclipsia+ 27.12 MHz. As an advanced, efficient and comfortable thermocoagulation technology, among the main advantages of this frequency is the ultrafast change of polarity, from positive to negative, represented by its 27 million cycles per second. This speed allows extremely fast application times, making the cosmetic treatment of skin imperfections more comfortable.

STAND NUMBER B52

The National Hairdressing Apprenticeship delivers a programme designed to equip aspiring hair stylists with the practical skills, knowledge and experience needed to thrive in the hairdressing industry. Apprentices are given access to hands-on training modules, innovative techniques and creative styling methods, as well as structured mentorship provided by experienced professionals.

STAND NUMBER B37

Egoist Beauty aims to provide its customers with unrivalled quality, value and convenience, as it is committed to continuous development and innovation. It offers a range of products for nails, lashes and brows, including its highly pigmented and easy-to-apply gel polishes, which are available in a variety of shades. Its accessories and equipment collection features scissors, tweezers, cuticle pushers and oils.

STAND NUMBER C46

Owned by Joanne Quinn-Geoghegan, Waterford-based Beautorium Training Academy has a range of education offerings, including a number of courses that are accredited by iTEC and AIT. From beginner to advanced-level training, students can choose options in aesthetics, complementary therapies and make-up artistry in the Waterford centre, with online learning options also available.

STAND NUMBER D25

Evagarden is an Italian cosmetics line that includes foundations, lipsticks, compact and bronzing powders, concealers. professional make-up brushes, and more. Its new Lipassion lipstick collection includes Classy, which has shades of intense and sophisticated reds, and Enjoy, which features shades of pink. Both lipsticks promise to combine quality and style, and offer a long-lasting finish.

STAND NUMBER D27

Carelika is a skincare range that is formulated with innovative ingredients, which promise to nourish, heal and rejuvenate. Among its offerings is the Orchid Stem Cell range, which includes products enriched with orchid stem cells, vitamin E and fucogel. Featuring regenerative and moisturising properties, over 90% of the formula consists of natural ingredients, meaning it is also suitable for sensitive skin.

STAND NUMBER C36

Clix Therapy offers reusable, multi-purpose gel packs for the effective relief of muscular and joint aches and pains. Once activated, the products provide a consistent release of either cool or warm temperatures, and are suitable for those seeking relief for muscular or joint pains. Costeffective to run, they do not require any electricity, except for hot water. They instantly warm up with the click of a button.

STAND

NUMBER C66

The Hair Doctor specialises in innovative haircare products, offering a retail solution to salons looking to increase revenue, while meeting clients’ needs. Its award-winning shower filter removes harsh chemicals and impurities from water to extend the life of hair colour, promote healthier hair growth and improve scalp health. Its hair brushes are designed for convenience and effectiveness.

STAND NUMBER E39

Kobido Ireland offers Kobido massage, which is a Japanese facial massage that combines fast and slow movements to improve circulation in the face, neck, shoulders and upper bust. These movements destroy dead skin cells, promote the production of collagen and elastin, and activate circulation, to give the face a radiant glow. As a facial treatment, this massage has a lifting and anti-ageing effect.

STAND NUMBER B45

Al Farasha Perfume is an Irish luxury fragrance brand that specialises in creating artisanal perfumes that blend French craftsmanship with the richness of oriental traditions. Its mission is to offer timeless fragrances that celebrate both sophistication and authenticity. Each Al Farasha perfume is crafted with premium-quality essential oils with a high concentration, ensuring longlasting scents.

STAND NUMBER C52

Founded in 2011, Aviva is a professional hair products manufacturer that promises to meet the needs of clients, regardless of age or lifestyle. The company specialise in weaves and extensions, including clip-ins, pre-bonded, tape-in, microring and keratin extensions. It uses virgin cuticle hair, which is 100% natural hair, with the cuticle intact, meaning that the hair is less likely to tangle or shed.

STAND NUMBER 130

Creagh Aesthetics distributes Purasomes (exosomes) from Dermoaroma Italy to clinics in Ireland. They are formulated with colostrumderived exosomes, growth factors and biologically active elements, which work to elevate the body’s natural healing response and reset cellular performance to the level of younger age. They can be used to complement your in-salon microneedling treatments.

STAND NUMBER B38

Studex Ireland offers ear piercing services to salons, helping them to enhance their offering, increase their sales and profits, and give their business a competitive advantage. For over four decades, Studex has been providing earrings, instruments and aftercare products. Its systems and hypo-allergenic earrings are made utilising the latest manufacturing technology, offering the latest trends and fashions.

STAND

NUMBER 400

RFM Digital partners with clinics and salons to help them grow by building and managing client/ patient acquisition and retention systems. It uses a three-step process that is built specifically for service businesses that want to grow efficiently and sustainably. It is designed to take care of leads, bookings and retention, so businesses can gain clarity, time and headspace to focus on their team, operations and growith.

STAND

NUMBER C67

Mood Hair Ireland offers a range of professional haircare products, including shampoos, conditioners, treatments and styling products. It also specialises in hair colour, which is formulated with high-quality ingredients to protect and nourish hair, and give vibrant shine and long-lasting results. Its semi-permanent hair colour offering features the Mood Paint Colours line.

STAND NUMBER E15

Founded by stylist and educator Katie Simpson, Studio Hair Extensions specialises in luxury hair extensions that come in a variety of lengths and colours, as well as aftercare products, accessories and training. Made from 100% remy hair, all the extensions can be washed and styled. Last year, it launched its Studio V-Light Extensions, which use UV technology to achieve feather-light volume and length.

STAND NUMBER D76

JSH Academy is dedicated to empowering professionals in the hair and beauty industry to take the next step in education. Its specialised courses are designed to help participants become qualified educators, and establish their own fully accredited and insured academy. The expert-led programmes promise to provide them with the skills, knowledge and confidence to teach, train or expand their business.

STAND NUMBER C30

Founded in1946, Sothys specialises in professional beauty treatments that promise to combine technology with exceptional sensory experiences for transformative results. With a presence in 120 countries, the family-run brand delivers its treatments exclusively through therapists who are trained to understand clients’ needs, and provide accurate skin diagnoses and beauty prescriptions.

STAND NUMBER C30

Driven by a passion for make-up and individuality, ARTDECO aims to combine carefully selected ingredients and state-of-the-art technologies to create innovative, luxurious formulations that are also affordable. Its customisable palettes allow users to curate make-up combinations to suit their personal style, while its science-backed skincare solutions promise to produce longlasting results.

STAND NUMBER C30

Skinvisibles is a sun protection brand that uses an innovative approach to shielding the skin from harmful UV rays, while maintaining a lightweight feel. Its advanced formulation leverages cuttingedge technology to create a transparent barrier that promises to blend seamlessly with all skin tones, leaving no white cast or residue. The products also feature skin-nourishing ingredients to support hydration and overall skin health..

STAND NUMBER B21

The Beauty Empire specialises in high-quality professional gel nail products and training. Its courses are aimed at both beginners and those who want to elevate their skills. Offering a comprehensive curriculum that blends creativity with professional expertise, course discounts will be on offer at this year’s show. There will also be deals and promotions available on its premium gel polishes.

STAND NUMBER C30

Perron Rigot is a French producer of high-quality depilatory wax, with its products available in over 35 countries worldwide. Its range features traditional waxes as well as modern formulations, waxing equipment, and pre-wax and post-wax care products. Made with natural ingredients, they are suitable for all skin types and body areas, and are formulated with premium ingredients that promise optimal performance.

STAND NUMBER D13

Cosmeditech offers a range of devices with applications for laser hair removal, radiofrequency skin tightening, tattoo removal, vascular lesions, benign pigmented lesions and facial rejuvenation. Its medical-grade products are designed to the highest specification and standards. As an innovative and dynamic company, it promises to offer unparalleled support to its customers.

STAND

NUMBER 319

Founded by biochemist Danné MontagueKing, DMK takes a scientific approach to skincare, addressing conditions by targeting internal disharmony and focusing on the skin’s microbiome and barrier. Using the principles of biochemistry, the brand’s botanical-based paramedical products aim to ‘remove’, ‘rebuild’, ‘protect’ and ‘maintain’. DMK customises its treatments to each individual.

STAND NUMBER B22

Annutri blends science and nature to nourish beauty from within. Its Grow It Supplement is a natural hair growth supplement that is designed to nourish hair at the root. It is formulated with essential vitamins, minerals and botanicals to promote healthier, stronger hair. Its Glow It Supplement’s ingredients work together to help improve skin flexibility, hydration and overall health.

STAND NUMBER C59

Kreative Salon Supplies is an Irish distributor of professional haircare products and salon equipment. With more than 25 years in the industry, it offers brands such as Alter Ego Italy and Echosline, along with hands-on education through its training academy. From colour innovation to sustainable retail ranges and full salon fit-outs, it promises to supply everything a modern salon needs to grow.

STAND NUMBER C31

Storyderm is a premium skincare range that blends Korean technology with high-performance ingredients to deliver visible, lasting results. The brand’s osmocell technology enables functional active ingredients to be delivered and absorbed into the dermis in a more stable state, helping to enhance the skin’s self-renewal, and improve elasticity and health. The products also target acne, pigmentation and premature ageing.

STAND NUMBER 2O2

Dermapenworld Ireland offers the Dermapen 4, a microneedling device that uses 16 fine needles to create millions of precise micro-channels to boost skin regeneration, promising to deliver smoother, firmer skin, with minimal downtime. DpDermaceuticals is a professional skincare range that helps to hydrate, calm and repair the skin, while enhancing every treatment result. The products promote faster recovery.

STAND NUMBER E44

Campion Insurance provides insurance cover for hair salons, and beauty and aesthetic clinics. From liability concerns to unexpected disruptions, it offers them coverage that is customised to their unique needs. The company specialises in protecting these businesses from unforeseen risks and circumstances, so they can use their time to focus on delivering exceptional services to their clients.

STAND NUMBER C31

Azure Tan is an Australian active skincare tanning brand that is infused with ingredients such as hyaluronic acid, vitamins and ceramides. Containing organic DHA for a longer lasting, natural-looking tan, the range features a professional offering, along with a product line that includes colour-correcting self-tanning mousse, gradual tan, self-tan body butter, face-tanning serum and a range of accessories.

STAND NUMBER 202

EXO-GROW is a science-based range designed to support healthy hair and scalp. It combines advanced exosome technology with bio-actives to deliver visible improvements. It can be used as a stand-alone treatment or alongside microneedling for even stronger results. The collection includes a shampoo, conditioner, scalp mask and tonic, which are suitable for both professional use and at-home maintenance.

STAND NUMBER C31

Founded in 1992 by two chemists, Juliette Armand is an award-winning professional skincare brand. Its collections include Elements, which delivers a full skincare solution, and Ameson and Skin Boosters, which enhance the range as targeted add-on lines. Its non-invasive treatments include Elements Retinoid Therapy, Ameson Exosome Microneedling Therapy and Apocalypsis Bio-microneedling Therapy.

STAND NUMBER C13

The GelBottle Ireland is headed up by mother-and-daughter team Breda and Laura O’Neill. Located in North City Business Park in Dublin, the company offers an extensive range of high-performance gel products, with a strong focus on quality and customer service. The GelBottle Ireland also runs an academy, with a comprehensive range of courses available.

STAND NUMBER 2O2

The Institute of Dermal Science (IDS) is a centre for advanced aesthetic education and professional skin training. With campuses in Castlecomer and Dublin, IDS offers accredited iTEC and VTCT courses, from beginner to advanced levels, in skin needling, chemical peels and laser treatments. Each programne is taught by experienced educators using medical-grade equipment in a professional, clinic-like setting.

COMPETITIVE EDGE! Gain a

Showcase your skills and expertise at Professional Beauty & Hair and be in with a chance to pick up an award

Taking place at Professional Beauty & Hair 2026 on 19-20 April, the Nail Competitions and Make-up Competitions are an opportunitity for nail technicians and make-up artists to demonstrate their talent, creativity and expertise.

Hosted by Jacqui and Sean O’Sullivan, and with categories designed to challenge and inspire, these competitions are the perfect platform for entrants to gain recognition for their skills. From up-and-coming stars to seasoned experts, there is a chance for everyone to shine, and elevate their career.

MAKE-UP CATEGORIES

1

CREATIVE FRONT COVER

The theme is Underwater Realm, so you should create a look inspired by the ocean, which is visually compelling, and suitable for a front cover. Your design should be detailed and intricate, showcasing your keen sense of colour and creativity.

2 BRIDAL

The theme is Best of Bridal – Glamorous, Natural or Traditional. To ensure a successful and captivating presentation for your bride, it is essential to align their vision, whether it embraces glamour, celebrates her natural beauty, or honours cultural heritage, while meeting the expectations of even the most discerning clients. Your goal is to encapsulate your bride’s unique essence through impeccable make-up, hair, nails and overall styling.

3 BODY PAINTING

The theme is Whispers of the Forest, so let the magic of the woods guide your imagination as you create your own enchanted world. Remember the key elements that will ignite your work: your unique interpretation of the theme, the careful application of your artistic vision and the exquisite adornments that enhance your masterpiece.

4 INSTA MAKE-UP (ONLINE)

The theme is also Whispers of the Forest, but this time create a photo that showcases your skills, business and creativity. There will be two awards for this competition – one decided by the professional judging team and one by an online public vote. Entries must be submitted to pbcompetitions@thepbgroup.com by 5pm on Friday, 10 April 2026.

For both competitions, there are two levels – professional and student. The professional level is for anyone who has been qualified for over one year, including educators. To be considered a student, you need to be on a foundation course or qualified less than 12 months. Evidence of this should be submitted via email to pbcompetitions@thepbgroup.com.

Visit our website professionalbeauty.ie/show for more information on the categories and how to enter, along with news and updates about Professional Beauty & Hair 2026.

NAIL CATEGORIES

1 LEARN A SKILL

Replicate a demonstrated design.

2 STRUCTURE/BUILDER IN A BOTTLE

Create salon-style nails using structure/builder in a bottle gel.

3 ON LOCATION – NAIL DESIGNS

Create nail designs using the brief given.

4 MANICURE

Focus on painting using UV Gel or traditional nail polish.

5 GEL POLISH

Demonstrate accurate and safe application of UV gel polish.

6 SALON NAIL

Create a salon nail in a system of your choice.

7 INSTA NAIL (ONLINE)

With the Whispers of the Forest theme, create a photo that showcases your skills, business and creativity. There will be two awards for this competition – one decided by the professional judging team and one by an online public vote. Entries must be submitted to pbcompetitions@thepbgroup.com by 5pm on Friday, 10 April 2026.

8 MIXED MEDIA BOXED ART (OFF-FLOOR)

The theme is Whispers of the Forest, and nails shoule be designed on five nail tips (varied sizes) and placed together. Please hand in your entry at the show. The deadline is 10am on Monday, 20 April 2026.

Specialising in

HAIR LOSS

As female hair thinning and hair loss become more prevalent, we chat to some professionals who have expanded their services to specialise in this area

There has been an increased focus on female hair thinning and hair loss in the last number of years, as the issue has become more common, and is discussed more openly.

To mark Hair Loss Awareness Month last August, Peter Mark surveyed over 1,400 women in Ireland, with the results revealing that 28% of women said they are worried about thinning hair or hair loss. More than half (60%) notice more shedding after stressful events, while 44% believe menopause or ageing has affected their hair. According to Peter Mark, one of the most interesting insights from the research is that when seeking advice about hair loss, 32% said they would ask their stylist first.

With salons well-placed to offer solutions in this area, there are a number of ones around Ireland that have introduced hair loss services in recent years. Triona Holian owns HeadRush Hair & Beauty in Letterkenny,

Co Donegal. She opened her salon in 2007, and in 2019 she began offering hair loss treatments, including consultations, wigs, fillers and Kemon Actyva Oxygen Scalp Therapy.

“I have worked in the hairdressing industry for nearly 25 years, during which time I have learned about the vital role that hair plays in boosting a client’s confidence,” she says. “I have witnessed first-hand how hair loss can significantly impact individuals from various walks of life, and this inspired me to specialise in the condition. Whether stemming from illness, hormonal imbalances, stress or other factors, the experience of connecting with these clients fuelled my desire to provide effective solutions.”

Education options

Holian began her hair loss training journey by doing a scalp therapy course at Hair, Scalp & Wig Therapy by Aileen Maher.

‘I have witnessed first-hand how hair loss can significantly impact individuals from various walks of life, and this inspired me to specialise in the condition’

“This initial course focused on understanding the scalp and the intricacies of hair loss, and paved the way for further education in various aspects of hair restoration and scalp health. I completed a number of hair loss courses with Kemon at Accademia in Dublin, along with oncology hair loss and other hair replacement courses in Ireland and the UK. My training has equipped me with the knowledge and skills to offer a comprehensive range of services to meet the needs of my clients.”

With nearly 30 years’ experience in hairdressing, and 15 years running Ní Ríain Hair in Thurles, Co Tipperary, Denise Ryan’s own health journey inspired her to add hair loss services to her salon offering.

“My career took a profound turn six years ago when I was diagnosed with breast cancer and lost my hair,” she explains. “That traumatic experience sparked a mission to create a space where people facing hair loss feel truly seen, heard and cared for.”

Ryan’s services include prosthetic hair pieces, wigs, hair toppers and mesh integration. As well as her in-salon clinic in Thurles, she runs a hair loss consultation room in Limerick.

“ I have immersed myself in education, training in oncology hair loss and travelling to London to master mesh integration,” she says.“I’m set to train with renowned trichologist Mark Blake in London. I’m planning to train in the Iconic Skinn system, so I will able to create bespoke pieces to match clients’ hair density, texture and movement. And I’m starting the Level 6 Certificate in Skin & Hair Science at UCD this month.”

Ryan also offers Kemon Actyva Oxygen Scalp Therapy. “When I experienced hair loss a second time from overmedication, I discovered oxygen therapy, which delivers 99% pure oxygen to the scalp, promoting circulation and calming inflammation. Not only did my own hair begin to regrow, but I have seen remarkable results in clients undergoing chemotherapy. I get clients from the local hospital’s cancer ward, as well as from other salons, so the business has grown organically with word-of-mouth referrals.”

Fiona Morris opened Follicle Scalp & Hair Clinic in Dublin last year. Passionate about promoting healthy hair growth, her salon offers a number of solutions, including Nioxin treatments. “I’ve been hairdressing for 25 years, and I’ve always had a interest in hair loss,” she explains. “I have fine hair myself, and while I became very good at making it look fuller, I was also quite self-conscious about it. That personal experience pushed me to learn more, and specialise in the area.”

Morris completed an introduction to trichology course with Wella Professionals, and this month, she is beginning a three-year course with The Institute of Trichologists in London. “We also have a trichologist working in Follicle, which strengthens the clinical side of what we offer. I myself provide both hairdressing and hair loss services in the salon. I see the scalp as the foundation and the hair as the structure. If the foundation isn’t right, nothing built on top will perform at its best. That approach guides all of my work.”

Increased demand

Morris says there is a big market for her services. “Your hair is your crown – it’s a huge part of your identity and selfconfidence. There is a growing demand for proper scalp and hair loss support.”

“Since we started offering our services, the market has experienced significant growth, especially in the wake of the Covid pandemic,” says Holian. “I have observed a rise in women experiencing hormonal hair loss due to perimenopause, leading to more open conversations and proactive management of these issues

Additionally, younger men have become a lot more invested in their

appearance, and are openly discussing concerns about hair loss. The industry has responded to this growing demand, with hair companies expanding their hair loss product lines, providing us with more options to meet the needs of our clients effectively.”

Being a hair loss specialist can be very fulfilling, she adds. “My role is uniquely rewarding. I take pride in providing tailored solutions and support to individuals who are facing hair loss, helping them regain their confidence.”

“I hope my work is about more than hair – for me, it’s about dignity, confidence and healing,” says Ryan. “Our salon has evolved into a sanctuary for those navigating hair loss, and every transformation we see is a celebration as we witness clients getting their lives back.”

Ryan’s vision for the future includes making hair loss education more accessible in Ireland. “I’ve completed the Train the Trainer course and hope to offer my knowledge and skills to other salons. A lot of the training I have done has been abroad, which can be expensive. By reducing training costs, more salons could offer these life-changing services.”

‘Our salon has evolved into a sanctuary for those navigating hair loss, and every transformation is a celebration as we witness clients getting their lives back’

“Hair loss can feel overwhelming, but with the right knowledge and approach, there is always a path forward,” says Morris. “I would encourage anyone to educate themselves and keep developing. The more knowledge you gain, the better you can support your clients, and the stronger your professional practice becomes.”

“Providing hair loss services calls for both empathy and a strong professional approach, as you may encounter challenging issues,” says Holian. “It is hard work learning the necessary skills and knowledge to help clients effectively. But if you're ready to dedicate yourself and put in the effort, the rewards can be truly fulfilling.” PBHJ

HEALTHY HAIR

HELP!

As well as in-salon services, there are a number of at-home products available to clients who are concerned about hair thinning and hair loss



ENERGY BOOST

The Semi di Lino Scalp Renew range from ALFAPARF Milano Professional is formulated to promote a clean and healthy scalp, and fuller, more vitalised hair. The line includes Energizing Lotion, which promises to invigorate hair follicles to restore the optimum growth cycle, giving renewed energy to hair that is prone to falling out xpertprofessional.ie

CUSTOMISED CARE 

Schwarzkopf Professional’s Scalp Clinix is a customisable scalp care system. Combining high-performing microbiome active technology with skincare-inspired ingredients, it offers clients an in-salon service and home maintenance regime that holistically cares for both the hair and scalp. schwarzkopf-professional.com

ROOT CAUSE 

GLOWWA Hair Food is a natural, results-driven hair supplement that is formulated to target the root cause of hair loss from within. Featuring bioactive ingredients, including biotin, B12, folate, zinc, niacin, B5, B6 and rice protein, it promises to promote healthy hair growth and help reduce shedding. glowwa.com

MULTI-STEP SYSTEM 

EXO-GROW is a complete haircare solution from Dermapenworld, which is powered by exosome technology to fight hair thinning, hair loss and shedding. The multi-step ritual, which includes EXO-GROW Scalp Mask, Shampoo, Conditioner and Hair Tonic, promises to optimise hair and scalp condition, boost hair density and thickness, and enhance strength, shine and volume. dermapenworld.ie

STRENGTHENING SOLUTION



Nioxin Anti-Hair Loss Shampoo is formulated to address thinning hair and hair loss, and to help grow stronger hair from the root. It features nutractive complex, a unique blend of caffeine, niacinamide and patented sandalore technology nioxin.com



JUST THE TONIC

Annutri’s Grow It Hair Tonic is formulated with a blend of botanical extracts and revitalising waters to hydrate the scalp, strengthen follicles and promote hair growth. Ingredients include birch water and gotu kola, which help to stimulate circulation, supporting hair density and volume annutri.com

HAIR: SEE INDIVIDUAL CREDITS

MAKE-UP: REBECCA HEY

STYLING: HARRIET NICOLSON

PHOTOGRAPHY: LIAM OAKES

PRODUCTS: BABYLISSPRO

CREATIVE DIRECTION: BRUNO MARC GIAMATTEI

PROJECT LEADER: JOSH GOLDSWORTHY, SOPHIE-ROSE

GOLDSWORTHY

HAIR: AMELIA WILMOTT, AMELIA KRASKINSKI, YASMIN CLIFFORD, LEAH BARKER, ISABELLA FINNIS, YASMIN SNOWDEN, D’ARCY

WHITE, ALEENA KHOKHAR

MAKE-UP: KATIE MOORE

STYLING: ELLEN SPILLER

PHOTOGRAPHY: JAMIE BLANSHARD

BRAND PARTNERS: JOICO EUROPE, DENMAN, CAREER STYLER, CONCEPT HAIR

Pretty in

PINK

Fun, punky, pops of colour

“We wanted a really young, fresh feel that showcased the team’s strengths as hairstylists, while also celebrating their youthfulness. The aim was for the collection to pop off the page and instantly capture your attention. It’s a statement piece announcing the birth of these young hairdressers and the exciting start to their careers.”

Josh Goldsworthy, ClubStar Art Team leader

DISCONNECTED BEAUT Y

Look beyond the filters, and see the truth that lies beneath

“Disconnected Beauty isn’t just an editorial – it’s a reflection of where we are. In chasing digital perfection, have we stopped seeing the beauty in what’s real, raw and unfiltered? This shoot asks a simple question: When was the last time you looked up?”

Elle Foreman, TRIBE Salons

NEW

DREAM BLOWOUT GLASS™

72HR FRIZZ FIGHTER

Get the one-two punch of frizz control and glass-like shine with the NEW JOICO Dream Blowout Glass styler.

Our powerhouse formula with heat-activated technology seals frizz-prone strands, locking in smooth styles for 3 days* - even in humid weather.

vs. untreated hair, 85% relative humidity conditions

CYFNOS

Merging avant-garde styling and daring hair with bold shapes and vivid hues for a modern vamp

“Meaning dusk in Welsh, Cyfnos is a hybrid collection, combining uber cool styling with outrageous hair, pushing beauty standards to the extreme to emulate a modern-day vamp.

Think Vestments X Balenciaga – built up of cool shapes, vibrant colours and unusual accessories.”

Casey Coleman, CHAIR Salons

STYLING:

PHOTOGRAPHY:

PRODUCT PICKS

As we welcome a brand new year, there are plenty of new products and innovations on the market to help you meet all client requests

 ADDED STYLE

ALFAPARF Milano

Professional has expanded its Semi di Lino Style & Care range. The products feature Semi di Lino’s original technologies, along with the new style guard technology, which promises to form a protective barrier around the hair fibre, shielding keratin from environmental stressors. The collection includes Firming Mousse, Fixing Mousse, Defining Wax, Funk Clay, Frozen Gel, Sea Spray, Twisted Curls, Vintage Powder, Sculpting Hairspray and Extreme Hairspray.

RRP: from €14.50

xpertprofessional.ie

SIGNATURE LOOK 

NAK Hair has introduced its rebranded NAK Signature range. The collection features the Australian brand’s most advanced formulation, which includes peptides to soften, hydrate, strengthen and replenish the hair from root to tip, and ectoin barrier booster to strengthen hair from within, boosting shine and repairing damage. The enhanced NAK Signature range also includes two new products – Blowout Smooth Mist, which coats the hair to protect against humidity and heat while blow-drying, and Styling Polish to moisturise hair, eliminate frizz and deliver light styling control while blow-drying.

RRP: €26

xpertprofessional.ie

SOFT AS SILK 

BC SoftWear has unveiled SilkSoft, a range of lightweight treatment bed linens. Crafted from a synthetic blend, allowing creases to be removed easily, the brushed top surface has a soft, matte appearance, while the underside aims to feel cool and silky against clients’ skin. The collection has been engineered to release oils easily and reduce drying times

Trade: available on request bcsoftwear.com

PRIMED TO PROTECT 

Designed to enhance foundation wear and finish, while protecting skin from pollution, Et Al’s new Anti-Pollution Primer is available in two formulas –Mattifying and Radiant. Both are formulated to protect the skin against chelating heavy metal particles, and provide both anti-inflammatory and antioxidant protection.

RRP: €47.50 iiaa.co.uk

ALTERNATIVE INFUSION 

CACI’s new Skin Revive Infusion Serum with Plant PDRN is designed for sensitised skin in need of barrier repair. It is delivered via CACI’s Infusion Atomiser attachment, a needle-free transdermal delivery system. An alternative to traditional salmon-based or trout-based polydeoxyribonucleotides (PDRN) this vegan-friendly plant-based PDRN formula is derived from algae and ginseng DNA, and promises effective skin-regenerating results.

Trade: available on request cacibeauty.com

ALL AGLOW 

Voya has launched Bio-Glow, a brightening AHA toner designed to gently exfoliate, refine and hydrate the skin to reveal a smoother, more radiant complexion. Formulated with a concentrated 5% fruit acid complex, aloe vera and sodium haluronate, the lightweight toner promises to deliver long-lasting moisture, while plumping the skin and visibly improving skin texture, without irritation.

RRP: €41 voya.ie

STAR POWER 

Andreia Professional has launched its limited-edition Lucky Star Gel Polish collection, which features six celestialthemed shades. The range includes Starry Sky, which is a dark purple blue with gold shimmers; Shooting Star, a milky white with holographic stars; Stardust Light, which is a nude hue with gold and silver glitters; Lunar Eclipse, which is a deep red metallic; Pink Nebula-Rose, a gold glitter and holographic glitters; and Black Galaxy, a black with red glitters. The Andreia Professional Gel Polish range promises a fast-curing time of 60 seconds under LED light, or 120 seconds under UV light.

Trade: €6.88 each andreiaprofessional.com

MOISTURE MOUSSE 

REF has added Whipped Moisture Mousse to its Signature Collection. The leave-in mousse is designed to deliver intense moisture to transform dry or damaged hair. Ingredients include coconut oil to hydrate and protect, and quinoa protein to repair, and strengthen.

RRP: €27.49 refstockholm.ie

 REPAIR AND CARE

Revlon Professional has launched RE/START Bond Repair, a repair system that is inspired by skincare science, and designed for all types of damaged hair. The range offers multi-level restoration that promises to transform hair at its core, leaving it smoother and stronger, and giving it frizz control. Products in the line include Pre-Wash + Leave-In

essential amino acids that help build volume, while providing antioxidant protection. The line includes Body Builder Densifying Shampoo,which is formulated for fine, limp hair; Body Builder Densifying Filler, a leave-in plumping and thickening spray serum; Hairstyling Bodyguard Volume Mousse to create natural body; and Hairstyling Bodyguard Lifting Mist to lift hair at the roots.

RRP: available on request moodhaircolor.ie

FRIZZ-FREE SOLUTION 

The No Frizz Allowed range from milk_shake is formulated with Kakadu plum extract, and supported by milk proteins. The line promises to smooth, strengthen and restore control to frizzy, porous hair. It includes Perfecting Shampoo, Perfecting Conditioner, Amazing Anti-Humidity Spray, Glistening Light Milk and Glistening Rich Serum . RRP: from €24.99 icecoolproducts.com

 HYALURONIC HIT

 SPECIAL TREATS

Olaplex has launched two new hair masks, which are designed to treat specific hair types and needs. The Rich Hydration Mask is a restorative, moisturising mask for dehydrated hair, or medium to thick coarse hair types, while the Weightless Nourishing Mask works to hydrate and volumise fine to medium hair. The masks feature biomimetic cuticle technology, which promises to seal cuticles for up to five washes.

RRP: €44 (200ml) xpertprofessional.ie

Mila d’Opiz has launched Hyaluronic7, a skincare range that features seven different molecular weights of hyaluronic acid, which are all formulated to penetrate the differing layers of the skin to offer optimum hydration. Included in the line is Hyaluronic7 Cooling Gel, an absorbent gel that promises to provide an immediate cooling effect for tired, stressed or overheated skin. Its lightweight formula makes it suitable for oily skin, and also as a calming treatment after exposure to the sun, extreme workouts or environmental stress.

RRP: from €45 sunaura.ie



LOOK SLEEK

Buttercups Uniforms has introduced its Black Meadow Tunic, which features a sleek neckline and flattering fit. The premium fabric promises to deliver the luxe look of linen, without the creases. Suitable for a variety of salon settings, this lightweight, easy-care tunic is available across sizes 6-20, and can be personalised with embroidery.

RRP: €53 buttercupsuniforms. com

IN TOUCH 

pHformula’s new TCA touch 12% is a precision-controlled chemical resurfacing solution that promises to deliver visible smoothing and radiance, with minimal downtime. Suitable across Fitzpatrick I–VI skin types, it targets photo-ageing, uneven tone, fine lines and acne-related texture, and can be layered in clinic protocols. Also new is TCA touch 20%, which delivers medium-depth resurfacing with reproducible results in tone, texture and firmness. It is paired with a biphasic delivery system and anti-inflammatory botanicals to support comfort and tolerability.

Trade: available on request phformula.com

Amy

TEACH AND LEARN Q&A

O’Sullivan is the owner of Hair by AOS in Drogheda, Co Louth, and a Schwarzkopf Professional educator

What’s your earliest memory?

Standing on a chair behind my nan ‘doing her hair’. I was about five, and was probably just hitting her with the brush!

Who or what is your biggest inspiration?

My parents. Their work ethic and dedication to family really shaped who I am as a person. It showed me that if you care deeply about the people around you, and what you do, good things follow. I also get a lot of inspiration from the hairdressing industry – it’s such an amazing mix of creativity, energy and community. The industry leaders motivate me, but the up-and-coming stylists I teach inspire me just as much.

What was your first job?

I was a waitress and I was awful at it!

Ideal holiday destination?

I’m very lucky to have visited some incredible places, but I’m a Disneyland and sunshine holiday girl at heart.

Favourite food?

Pasta, pasta and more pasta! l love anything Italian. A charcuterie board with pasta and slice of pizza is my dream!

Favourite drink?

I cannot function without coffee, which I have with GLOWWA Collagen Creamer. After work, it’s Jameson and Coke Zero with ice. For celebrating, it has to be champagne!

How do you relax?

Exercise, followed by a face mask, hair mask and a fresh blow-dry – all good for the soul! Time with my hubby and son, preferably for a nice meal, is my favourite way to unwind. This is how you’ll find me most Sundays.

What was the last great film or series you watched?

I’m currently bingeing House on Netflix, I’m 20 years late to the party, but it’s a great series!

‘I also get a lot of inspiration from the hairdressing industry – it’s such an amazing mix of creativity, energy and community’

Dream dinner party guest/guests (alive or dead)?

Coco Chanel so I could ask her to create an ‘Amy’ bag, Elvis Presley to serenade us, Sir David Attenborough for his wisdom and perspective of the world, and Robin Williams for his laugh.

Do you cook and, if so, do you have a signature recipe?

Slow-cooked steak is my speciality, whether in a stew or a stroganoff When in doubt, lots of garlic is the answer!

Best piece of advice you’ve ever received?

Knowledge is power. I think the day I feel that I’m done learning is the day I’ll retire.

Best piece of advice you’ve ever given?

Keep planting seeds – eventually you’ll wake up in the garden you prayed for.

Have you changed the way you work/ run your business since the pandemic?

Yes. I’m more intentional now about balance, energy and purpose. I try to focus more on impact, and less on noise.

Favourite thing about yourself?

My perseverance. It gets me through anything

What’s the one hair product you can’t live without?

Schwarzkopf Professional’s The Miracle for heat protection, shine and definition

What, if anything, would you now tell your 16-year-old self?

You’re never going to feel ready, so do it anyway. Bite off more than you can handle and learn to chew.

How would you like to be remembered?

For leading with kindness, and for giving back to an industry that’s given me so much. If I can inspire the next generation of stylists, I’ll feel like I’ve done something worthwhile. PBHJ