BRAND BRAND
Walk FM wakes me up every morning and I listen whenever I’m in the car. My dad was under hospice care from the beginning of the year until the first of April, when he passed away. The music has been very encouraging , especially the song, “Weary Traveler.” I think of my dad finally making it “home.”
I’m thankful to have Walk FM in my area. ”
Teri donor
It all started FOR STORY
Our STORY
Our MISSION MISSION
WE WILL CHANGE THE WORLD BY CREATING AND DELIVERING EXPERIENCES THAT INSPIRE PEOPLE TO LIVE PASSIONATELY FOR JESUS CHRIST.
3
VISUAL BRAND VISUAL Elements BRAND
Primary Logo
This is the preferred logo for most applications.
Formats available: PNG & EPS The logos are also available in ALL brand colors.
Full color version for LIGHT backgrounds
Full color version without tagline Color versions for DARK backgrounds
Logo Clear Space Logo Sizing
To preserve the integrity of the Walk FM logo, always maintain a minimum clear space around it. The clear space isolates the logo from any competing elements such as type or busy backgrounds. The clear space is defined as the height of the “ ” in the logo.
In order to maintain legibility and impact, the Walk FM logo should not be used larger, or smaller, than the sizes below, unless it is a special print. When going small you will need to sometimes use the version without “Encouraging Every Step,” depending on what can still be read when printed. *Also, make sure to not use the logo too large, unless being used on a display or something that is meant to be large.
Maximum*
Top Tagline
IMPROPER LOGO USE
Improper Logo Use
It is important that the integrity of the Walk FM logo is preserved as a key way to maintain our brand. As such, do not stretch, alter, distort, angle, etc ... to the PAR logo.
Do not change the colors of the logo
Do not use effects to alter the look of the logo, such as an outline or bevel unless a special design dictates it
Do not stretch or squeeze the logo
Do not tilt the logo
Do not present the logo in a white box
Do not place on a busy background
Do not alter the logo
Do not place the logo against a color that lacks adequate contrast
FONTS
The main fonts used are in Adobe so you must have an Adobe Cloud account. If you do not, please use a font that is comparable to the fonts shown here.
Serif
Serif fonts used to only be seen as traditional fonts but now have a modern twist that make them more versatile in today’s designs. This font can be used in almost any way and compliments Sans Serif fonts well.
Archer
AaBbCcDdEeFfGgHhIiJjKkLl MmNnOoPpQqRrSsTtUuVvWw XxYyZz 1234567890
!@#$%^&*()-+=,.?/"':; 6 available weights
Sans Serif
Sans Serif fonts are the most popular font today, and can be used in any way. This font looks great when mixed with serif, handwriting, or script fonts.
Abadi MT Pro
AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890
!@#$%^&*()-+=,.?/"':; 14 available weights
Acumin Variable Concept
AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890
!@#$%&*()-+=,.?/"':; 91 available weights
Scrip/Handwriting
Script and handwriting fonts are used to compliment a serif or sans serif font, when used as a header font, or quote font. Script fonts are also great to use when you want to add a personal look and feel to a design.
Spumante
AaBbCcDdEeFfGgHhIiJjKkLl MmNnOoPpQqRrSsTtUuVvWw XxYyZz 1234567890 !@#$%^&*()-+=,.?/"':; 4 available weights
Abruptly
AaBbCcDdEeFfGgHhIiJjKkLl
MmNnOoPpQqRrSsTtUuVvWw XxYyZz !@#$%^&*()-+=,.?/"':;
Cinque Donne
AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 1234567890 !@#$%&*()-+=,.?/”’:;
jordan@walkfm.org
C: 606-336-3514
O: 877-456-9361
I feel like Walk FM is a powerful ministry to reach out to other people in the community . It has impacted my family personally. My husband was impacted by this ministry, and Walk FM helped bring him back to the Lord. ”