Jewelry that tells a story
JOSABAVALA
PROBLEM
Lackofpersonalizationinthejewelrymarket
Prioritizationofscalabilityoveruniqueness
Surfacelevelcustomization
Emotionaldisconnect
VISION
Reimaginingmodernluxury
Toredefinejewelryasadeeplypersonalandinteractiveluxury experience—onethatreflectspersonalidentity,culturaldepth, andemotionalconnectioninaneradefinedbyexcess.
WHY ME?
JewelryDesignerandMaker
LuxuryJewelryWorkExperience
SrategicDesigner
Jdarawasfoundedtorestoreemotionaldepthtojewelry.InspiredbytheCelticDaraknot— asymbolofresilienceandinterconnectedness—Jdarahonorsindividualitythroughpieces thatblendstorytellingwithcraftsmanship.
WHY NOW
Shiftingexpectationsinthejewelrymarket
Youngerconsumersareredefiningluxury
Socialmediafuelsdemandforauthenticityandpersonalstories
Thetimingisidealforastorydriven,co-creativejewelrymodel
PRIMARY RESEARCH
Understandingwhatpeoplewantandwhyitmatters
EARLY INSIGHTS
Survey
Withpotentialclientstounderstandconsumerpreferences,gaugeinterestandwillingnesstopay,and validateJdara’sbrandvision.
Interviews
Withindustryprofessionals,mentorsandpeerstogetprofessionalinsightsandguidanceonstrategiesfor distributionandgrowth,andrefineJdara’sstrategicpositioning.
KEY FINDINGS
Youngbuyerswantjewelrythatfeelspersonalandmeaningful
Theylookforcustomizationandarewillingtopayforemotionalvalue
MostdiscovernewbrandsonInstagram
Jdarastandsoutthroughstorytellingandco-creation
Togrow,Jdaraneedsclearproducttiers,strongDTCfocus,andasimpleonlineexperience
PricingshouldbeeasytounderstandandGenZ–friendly
UnderstandingtheMoment LANDSCAPE ANALYSIS
MARKET OPPORTUNITY
GenZ&MillennialDTCmarket
$25–50Mopportunity
MARKET TRENDS
ExperientialLuxury
Consumersseekmeaningandinvolvement,notjustproducts
QuietLuxury
PersonalizedGifting
Demandforsubtle,symbolic,andintentionaldesign
Riseofemotionallymeaningful,customizablejewelry
COMPETITIVE ANALYSIS
Customizationinsemifinejewelryisontherise,withbrands offeringpersonalizedpieces.However,manystillfollowasemicustommodelratherthantruecocreation.
DIRECT COMPETITORS
Bespokeandcustomjewelrywithafocusonaesthetics ratherthanemotionallydrivenco-creation.
INDIRECT COMPETITORS
Brand-ledpersonalizedjewelrythatconveysmeaningthrough motifsandmodularity,butofferslimitedcollaboration.
COMPETITIVE ADVANTAGE
ImmersiveCo-Creation
Unlikebrandswithlimitedcustomization, Jdarainvolvesclientsinstorytelling-driven jewelrydesign.
BuiltinStorytelling
Whilesomebrandsaddpersonalelements, Jdaraintegratescustomernarrativesinto everypiece.
HybridExperience
Jdaracombinesworkshopsandhigh-end customizationwithvirtualorin-persondesign sessions.
BalancedLuxury
Unlikeultra-luxurybrands,Jdaraoffersboth customizationandaffordability.
VALUE PROPOSITION
Unlikemassproducedjewelry,Jdara createsoneofakindhandcraftedpieces infusedwithpersonalizednarratives.
PersonalizedStorytelling
Customization Co-creation
BUSINESS MODEL
Directtoconsumer(DTC)sales
Tieredpricingstructurebasedonpersonalization
Designconsultationfee
Revenuegeneratedfromjewelrysales,workshops,andevents
OUR COLLECTIONS
Craftedinsterlingsilver,eachcollectionvariesincustomization, emotionalresonance,andaccessibility.
Goldandgold-platedoptionsareavailableacrossallcollections, withpricingadjustedbymaterial
MODULAR
Yourlifeisn’tstatic,sowhy shouldyourjewelrybe?
Anaffordable,customizableoptionwith interchangeableelementsandDIYpersonalization
PerfectforgiftingorstartingyourJdarajourney
PriceRange:$65-$200
HIDDEN MESSA
Luxurythatwhispersyour truth,notshoutsit.
Incorporationofconcealedinscription
Availableinstandardorfullycustomiz
PriceRange:$175-$250
STORYTELLERS
Apiecethatdoesn’tjust accessorizebutnarratesyourstory.
Jdara’smostbespokeoffering
Uniquelydesignedtotransformthewearer’sstory intoone-of-a-kindpieces
PriceRange:$300+
DESIGN CONSULTATION
THE PROCESS
TARGET AUDIENCE
Millennials&GenZwhovaluepersonalization
Story-drivenpurchasers
Lifeeventcelebrators
Gift-giversseekingsymbolic,intentionalpieces
Experience-drivenbuyersandcreatives.
USER PERSONA
DaveRemedios
Age:36
Values:Storytelling,authenticity
Prioritizes:Quality,sentimentalvalue
Needs:Jewelrytocommemoratehisfirstbabyboy
BuyingBehavior:Investsinoneofakindmilestonepieces
Order:Threesilver,geometric,simplecrosses—oneforeach familymember(InProgress)
USER JOURNEY
Awarenessand Discovery Consultation andStorytelling DesignandCocreation CraftingThe Jewelry Revealand Delivery PostPurchase Engagement
Awarenessand Discovery Consultation andStorytelling DesignandCocreation CraftingThe Jewelry Revealand Delivery PostPurchase Engagement
CustomersfindJdarathroughsocialmediaorreferrals
Awarenessand Discovery Consultation and Storytelling DesignandCocreation CraftingThe Jewelry Revealand Delivery PostPurchase Engagement
Aformandconsultationhelpuncovertheirstoryand designdirection.
Awarenessand Discovery Consultation andStorytelling DesignandCocreation CraftingThe Jewelry Revealand Delivery PostPurchase Engagement
Sketchesaredevelopedandrefinedthroughfeedback.
Awarenessand Discovery Consultation andStorytelling DesignandCocreation CraftingThe Jewelry Revealand Delivery PostPurchase Engagement
Thepieceiscarved,cast,andfinishedwithoptional resinorgemstones.
Awarenessand Discovery Consultation andStorytelling DesignandCocreation CraftingThe Jewelry Revealand Delivery PostPurchase Engagement
Awarenessand Discovery Consultation andStorytelling DesignandCocreation CraftingThe Jewelry Revealand Delivery PostPurchase Engagement
Ongoingsupport,redesigns,andearlyaccessfoster lastingrelationships.
CO-CREATION WORKSHOP
TesttheviabilityanddesirabilityofJdara’smodularcollection throughaco-creationexperience—evaluatinguserengagement, designclarity,emotionalimpact,andperceivedvalue.
CO-CREATION
Reflect Express
Create Wear
FEEDBACK
UserExperience
Emotionallyrewardingbutattimesoverwhelming
EmotionalValue
Describedasmeaningfulandtherapeutic
Pricing
Willingnesstopayvariedbyinvolvementlevel
Desirability&Growth
Stronginterestingroupeventsandgiftingwithflexible involvementlevels.
WHAT’S NEXT
Lookingattheroadahead
IMMEDIATE PRIORITIES
NextFewMonths
FinalizeMVPkitsandstorytellingprompts
Gatherfeedbackviavirtualandin-personsessions
Host1–2additionalco-creationworkshops
SHORT-TERM GOALS
Finalizecorecollections
Complete50+consultations
Launchwebsite
GrowInstagramto2,500+
MID-TERM GOALS
Refinetheco-creationexperiencebasedonuserfeedback
Introducemoredesignvariations
Organizeimmersivepop-upevents
LONG-TERM GOALS
2027+
Profitabilitythroughcustomerretentionandmarketgrowth
Launchanonlinetoolformodularco-creation
FormB2Bpartnershipswiththerapists,stylists,wellnessbrands
Jdaraisn’tjustaboutjewelry. It’saboutcreatingadeeply personalluxuryexperience thatembodiesindividuality andselfexpression.
