Focal P.
Post-COVID, delivery orders surged over 150%
Billions of disposables dumped into landfills every year.
Photo credit : Sietsema, “All My Takeout Has Delivered a Mountain of Trash.
What's the problem in purchasing packaging for food business?
1 menu + 1 drink
20+ menu items various portions, soup, side dishes, appetizers, sweets,....
Most food business owners care about reducing waste.
Painpoint
1. Fragmented Choices and Confusion
Whether buying in-store or online, food businesses face an overwhelming array of packaging options. The lack of standardization makes it difficult to identify what’s truly suitable, leading to decision fatigue and inefficient purchases.
2. Bulk Buying Backfires
To access lower prices, many businesses resort to bulk buying. But this often results in stockpiles of unused or unsuitable packaging, tying up space and cash— especially problematic for small restaurants with limited storage.
3. Poor Fit for Purpose
Packaging is frequently mismatched with the food it’s meant to serve. For instance, a medium drink cup packed inside a noodle box, which is then placed in a paper bag and wrapped again in plastic— this kind of layering reflects both inefficiency and waste.
4. Unreliable Sustainability Claims
The growing demand for ecofriendly solutions has led to a flood of “sustainable” packaging products. Yet the lack of clear standards or verification makes it difficult for buyers to trust claims or make meaningful comparisons.
5. Supplier Disconnect
Most packaging suppliers are geared toward large-volume clients and often don’t understand the needs of small, independent food businesses. This creates a mismatch in communication, product fit, and pricing—ultimately costing small businesses time, money, and trust.
User journey
for food business packaging.
Repeat every week or month with same old choices without knowing that if there is better option and even they can save much more!
Restaurant needs packaging environmental impact ? Lack of info
Search manually across suppliers sites time consuming
Compare prices & specs manually Frustrating
go for one supplier site or wholesale store and select from there.
lack of choices.
In a world full of takeout, we’re drowning in packaging waste and rising disposal costs. But What if we empower the businesses creating the demand to what if the real solution isn’t downstream—it's upstream? make smarter, more sustainable choices from the start?
Photo credit : Sietsema, “All My Takeout Has Delivered a Mountain of Trash. So I Asked Experts How to Minimize It.”
Fo al P.
Source with confidence: Save costs. Cut carbon. Make smarter, greener choices and buy directly from our network of trusted suppliers.
How it works?
Tell us what you need
AI-Powered Product Matching
Get instant product suggestions that fit your exact needs, from material type to leak resistance. See real-time matching scores.
Get AI suggestions & compare
Compare Up to 3 Products Side by Side Make confident choices with our smart comparison table. Supplier info, pricing, lead time — all at your fingertips
Checkout with pooled savings
Pooled Orders = Lower Prices
Pool your order with nearby businesses to unlock bulk discounts and shared shipping.
$ This year with FocalP.
Your Impact Your orders matter. Watch the impact grow.
Track your Impact
Know How to Dispose Responsibly.
Platform
Offerrings
1. AI-Powered Pa kaging at
Matches food businesses with costeffective, performance-suitable, and sustainable packa in options
Takes into account portion size, menu type, delivery method, and sustainability oals
Displays matchin percenta e to build trust and confidence in the selection.
2. Product Co parison
Too
ets users co pare up to 3 products fro different or sa e suppliers
Clear side-by-side co parisons of specs, aterials, prices, perfor ance ratings, and eco pact.
Pooled Order Featur
Allows businesses within nearby shipping zones to pool packaging orders for bulk discounts Runs twice a onth—helping users forecast and plan s arter Uber-style interface shows “save X% by pooling” at checkout.
. Impact T acke
retain c sto er with point based progra and i pact tracke
Shows b sinesses their packaging waste red ction, carbon savings, and eco ilestones
Makes s stainability visible and eas rable great for arketing and internal goals.
5. Ve ified Sustainable Supplie s a ketplac
One stop access to a network of vetted, ethical packaging s ppliers
No need to j p across ltiple websites.
6 . Co posting & Disposal Educatio
Built-in educational content and icons for proper disposal, certifications, and end-oflife guidelines for each product.
7. Live Chat & Co unity Engage en
Direct support fro packaging experts and suppliers
Peer network for tips, reviews, and sustainability success stories.
User journey
Repeat every month with same old choices without knowing that if it’s excessive packaging, there is better choice and even they can save much more!
time consuming Frustrating Costly
Restaurant needs packaging Search manually across suppliers
Compare prices/ specs manually
Small individual order
Higher cost + + Individual deliveries
?
No CO2/waste tracking
Restaurant enters needs in FocalP platform
AI suggests best product matches with % accuracy
User compares up to 3 suppliers in one table
Checkout page: “Wait! Join pooled order to save 25%!
Confirm pooled order (runs 2x/month) Get eco friendly products, tracked CO2 savings
Creating new packaging shopping experiences I'm reordering smarter next month!
> Plan better on the next orders.
AI shows impact report + future suggestions
User journey with Focal P.
Who is our target market?
(Potential first adopters)
New York City is one of the world’s biggest restaurant hubs.
There are 17,619 restaurants in New York City (includes all five boroughs Manhattan, Brooklyn, Queens, Bronx and Staten Island)
17,619+ restaurants A $176 Million Market
It’s New York or Nowhere.
(right?)
How can we do that?
Financial Projection
Breakeven likely in late Year 2
From Idea to Impact Feasibility & Proven Model
XShare
In the US, the ride-share market is at $40 billion in 2023.
Uber controls 72% of U.S. ride-share spending (vs. Lyft at 28%)
Demogra hic 18-29 years ol College degree or highe has a household income of $75,000 or more.
25% of rideshare revenue
drives by Top metro areas (NYC, LA, SF)
Online marketplace for sourcing standard and sustainable packaging products in beauty, household, and pet grooming business. Connect directly with suppliers for quotes on a wide ranges of products (pouches, jars, bottles, paper bottles, PCR, refillables, etc.),
serving sectors : beauty, household, and pet grooming.
$4.6m
Apr 15, 2021 Nov 15, 2022 Mar 26, 2024
$2M in 3 years $250K pre-seed
To finalize platform and execute our go-to-market strategies.
250+ Customers and grow suppliers network in year 1 Onboard
projecting an average growth rate of 15%, and anticipate this to grow up to 30-50% after the pooled order feature launches. with est.
5,000 active users in platform.
Key launch Milestone
Finalize MVP design + start closed pilot recruitment.
Pilot launch with 10–20 restaurants in NYC (focus on Queens/ Brooklyn). Q1 Q2 Q3 Q4 Y1
Open Beta with live pooled ordering feature.
Launch full public version (with compare tools, composting education).
Hit over 100 active food businesses on platform.
Y3
Y4
Gain 1-2 millions with 5,000 active food businesses on platform.
Expand into broader US metro areas. (LA, Chicago,...)
TOC / CLD
Platform facilitates smarter Demand shifts Sustainable packaging becomes default, not premium.
Businesses with save money + time. Focal P.
Suppliers gain verified buyers and adapt for better innovation and offerings.
Conscious packaging economy.
TOC / CLD
Businesses with save money + time. Focal P.
Platform facilitates smarter Demand shifts Suppliers gain verified buyers and adapt for better innovation and offerings.
We
hope to create food packaging a healthy ecosystem.
Conscious packaging economy. Sustainable packaging becomes default, not premium.
Food Packaging is a $200B Problem
—
and Nobody Owns the Decision Layer.
Let’s feed people, not the landfill.
Join us in transforming takeout packaging — from a wasteful norm into a sustainable standard.