Luxury fashion
Personal styling Shopping ADVISER
beauty
Makeup skin care
fitness
YOGA bodybuilding
P10
P16 P28
P34 P54
P66 P72
travel
P82
food & beverage
P104
child & parent Kids’ Fashion Parenting Baby
FOREIGN
2
P114 P124 P130 P136
CONTRIBUTORS: Elijah Whaley / CMO Lea Mao / Art Director Grace Tao / CN Editor-in-Chief Daniel / EN Editor-in-Chief Yuki Lau / Graphic Designer Yunying Zhang / Illustration Artist Vivian Weng / Catalog Curator Zoe Liu / Catalog Curator Mini Lu / Catalog Curator Daisy Fang / Catalog Curator www.litao.lt / Translation
Partners:
thank you
Special
3
Sasha:
Experienced Model, New Mother, Popular KOL All the top women’s fashion brands seem to look perfect on Sasha. Gifted with great curves, she was born to model and moves in front of the camera with ease.
Now a new mom, she holds her baby with one hand while dazzling the camera just like before. As she moves from pose to pose, she shows that becoming a mother doesn’t mean putting your life on hold.
16
SCAN FOR MEDIA KIT
A former professional model of 8 years, Sasha now works as a fashion influencer and blogger. She has great taste in fashion and a fantastic personal style. This, along with years of modeling experience, has made her a favorite with many luxury brands and fashion labels. She has regularly been invited to shoot for brand campaigns and to be a guest of honor in different brand events. While modeling professionally, Sasha shot for all the big magazines, including Vogue and Elle, which is how she built great relationships with editors and industry leaders. She has also been invited to attend major fashion shows and events during New York, Milan, Seoul and Shanghai fashion weeks.
Personal styling catalog 17 17
Don’t become too commercial
@邓皓文 Calsito
Childlike Innocence Keep a
Many people see me as a beauty stylist and expert in the field.
I used to like sharing some of my work online, along with personal things. Little by little I gained quite a following. After a while, several friends who were working as agents started saying I should try blogging and make my way from backstage to the spotlight. Some TV shows had contacted me before. At first, this kind of work didn’t appeal to me. But, when I was contacted by the Hunan TV show Queen and went to give it a try, I adjusted well to the environment. This was also a very novel experience for me; I found it fascinating and meaningful. Gradually, I started changing my career direction and little by little, beauty blogging became my job.
For me, becoming a beauty blogger was just how things fell into place – everything happened organically.
beauty CATAlog 35
62
Fitness CATALOG
XIAO JIE: New Street Dance is Born When East Meets West 2008: Champion of CCTV5 M-ZONE national street dance competition in the men’s singles category 2010-2014: Four-time consecutive winner of Keep On Dancing, an elite global street dance challenge 2012: Runner-up of Juste Debout World Street Dance Competition in France 2013: Voted the most popular contestant of a China’s So You Think You Can Dance and the only street dancer to make to finals
2014: Invited to be a judge of the WDC International Street Dance Competition in Japan, becoming the first Chinese dancer to act as a guest judge in the country
2015: Runner-up in POPLOCKBOX, an international street dance competition in Japan 2015: Invited to choreograph the CCTV show Qunyinghui (Gathering of Heroes) 2015: After the Street Dance Chapter of the Chinese Dancers Association was established, appointed Deputy Director of the Standing Committee of the Sichuan Union
2017: Performed at CCTV-1 Spring Festival Gala 2018: Dubbed the “God of War” of street dance after participating in Hot Blood Dance Crew, a Chinese reality show produced by iQiyi
Shun works with these brands: Travel platforms: Ctrip, Klook, Tuniu Accommodation providers: Airbnb, tujia.com, booking.com, Hilton Hotels Tech: Huawei, GoPro Governmental tourism departments:
Philippines Department of Tourism, Las Vegas Tourism Bureau, Ecuador Ministry of Tourism Automotive: SAIC Maxus, Volkswagen, Ford Brand collab wish-list: BMW, Audi, Adidas, Nike
62 Countries and Counting
Stories from a travel experiencer
-Yao Shun
SCAN FOR MEDIA KIT
MiZijun
The Healing
Power of Food Q : What are your thoughts
Q : What led you to become a food KOL?
A: Who doesn’t want a perfect way to combine business and pleasure? I feel really lucky: Although I’v been interested in food since I was little, I started seriously considering it as a possible career path entirely thanks to the influence of first generation overseas food bloggers. No one was developing this industry in China at that time, and I was lucky to become one of the first people to try.
on the food industry?
A: In over three years of being a food blogger, my passion for food hasn’t diminished a bit. My love for food has naturally attracted other foodie fans. The fact that I had a clear positioning and understood myself ensured I was able to continue down this path. At the same time, I’m a true believer in the healing power of food. To the ordinary person, food is the most common, most direct source of happiness.
Q : What makes you differ-
ent from other KOLs in the industry? A: Hmm... I love to eat -- eat a lot -- but that I don’t get fat? It feels somehow obnoxious when I say it out loud [haha]. You definitely can’t get rid of the “big eater” label, but I do work really hard to recommend the best products to my fans and stop them from buying those that aren’t worth the money. That’s just how I am – I would hate it if they had a bad experience. After all, food and good mood go hand-in-hand!
Q : What is your secret to be-
coming so popular with your fans? A: I realize more and more that it is never your packaging or business operations that attract fans, but your charisma. Here are the preconditions for that: Stay true to yourself, have good content, and don’t be pretentious.
Q : Where does your daily inspiration come from?
A: Inspiration comes mostly from my fans. I focus on what they want to see rather than on what I’m dead-set on sharing. In our fan-centered economy, you really need to focus on the consumer, regardless of what you blog about.
Q : What do you think about your career right now?
A: I’m definitely happy with my career currently. Perhaps what I hope for the most is to spread joy and positive energy to young people through my influence as a blogger.
Q : Are you happy with your life as a blogger?
A: It may seem like food bloggers live the life, with lots of nice things to eat every day and a following of fans on top of that. But, that doesn’t even begin to describe how happy I am.
Q : What
advice would you give aspiring bloggers?
A: My advice to wannabe bloggers is to always follow the principle that content is king. Put more time and thought into creating even better, higher quality content. Also, make sure to interact with your fans a lot and grow together with them. SCAN FOR MEDIA KIT
F&B CATAlog 105
Samĺ´” Originally from San Francisco, I double majored in International Business and Chinese while in university, which led me to take two study abroad trips, one in Taipei, and one in Nanjing and Shanghai. I then proceeded to work as a stylist assistant in Taipei for a few months, before transitioning into a fashion buyer at an ecommerce brand in Shanghai. Shortly after arriving in Shanghai, I became a frequent user of Chinese social media apps like KuaiShou, Weibo, and Xiaohongshu to share my style and sometimes my cooking.
SCAN FOR MEDIA KIT
136
Foreign CATAlog 137
KO
144
OL
145