OUR BIGGEST EVER BLACK FRIDAY
EXCLUSIVE SAVE OVER £7,000 * PLUS UP TO $2,000 ONBOARD CREDIT UNLIMITED PREMIUM BEVERAGES AND MUCH MORE
BOOK BEFORE 30 NOVEMBER 2025
Founders points on every booking
Founder & CEO
James Cole
Written by
Megan Maguire
Isabella Clark
Designed by
Adam Arkinstall
Anabel Rudd
Founders brochure
Proudly produced in-house at Panache Cruises HQ in Chorley, Lancashire, UK
November 2025 | © Panache Cruises
Page 4
Hosted Cruises
Discover our hosted cruises
Page 6
Ocean Cruise Deals
The very best ocean cruises
Page 12
River Cruise Deals
Our favourite river cruise offers
Page 14
Expedition Cruising
Unmissable expedition deals
A message from CONTENTS
JAMES
Dear Fellow Cruiser,
Can you believe it’s already that time of year again?
That’s right folks, I’m talking about Black Friday and I’m delighted to let you know that this year marks our biggest Black Friday sale EVER. You’ve never seen so many incredible deals, offers and exclusive prices in one place, and I can’t wait to share them with you.
Now I know what you’re thinking. Everyone shouts about Black Friday, but oftentimes they’re not even very good deals. I have to admit I’m not the biggest fan of Black Friday or saying it’s our ‘best sale ever’ but on this occasion, we have dug out some genuinely amazing deals and savings just for our customers.
I truly believe we have something for everyone here. Whether you’re dreaming of touring picturesque coastlines and secluded islands on an ultra-luxury ocean vessel, fully immersing yourself in the history, art and cuisine of the world’s most iconic rivers or even exploring the ends of the earth on an expedition cruise, I guarantee that we have the perfect offer for you this Black Friday.
However, I’m also really excited to tell you all about our incredible range of hosted cruises. A hosted cruise provides the unique opportunity to see the world in sumptuous luxury alongside like-minded individuals, guided by those who know the cruise industry inside out (that’s me and our incredible Ambassadors Rich and Helen and Tony and Barbara Hallwood, in case you were wondering!).
There’s some really exciting sailings on the agenda for next year so do take a look. I’m already counting down the days and would love you to join me— you can find out more on pages 4-5.
So, sit back, grab a cuppa and dive into this Black Friday edition of Founders You might just find your next bucket list adventure in these very pages.
Happy (early) Black Friday,
James Cole Founder and CEO Panache Cruises
Page 16
HX Expeditions
The white continent awaits
Page 17
Quark Expeditions
Watch out for polar bears
Page 18
Atlas Ocean Voyages
Spices, souks and snake charmers
Page 19
Swan Hellenic Cruise the skeleton coast
We’re all in the same boat
The most sought-after destinations in the world, a community of like-minded enthusiasts, the expertise of those who eat, sleep and breathe cruise travel…you can have it all on a hosted cruise.
Exclusively for our Founders, these cruises invite you to join our CEO and Founder, James Cole, his family, colleagues and of course, our incredible Panache Cruises Ambassadors as they sail the globe, visiting dream destinations with our favourite luxury cruise lines. Providing once-in-a-lifetime experiences is the very foundation of what we do at Panache Cruises, and it doesn’t get more memorable than cruising alongside those at the heart of our business.
A hosted cruise brings people from all walks of life together, united by a shared spirit of discovery and passion for the unexpected adventures found off the beaten path. There’s only one thing better than tucking into world-class cuisine, sipping martinis from the comfort of a sumptuous onboard lounge and exploring culture-rich cities and jaw-dropping landscapes, and that’s doing it all with new friends by your side. In joining us, you’ll have the opportunity to make headway with your travel bucket list whilst forging lifelong connections with fellow cruise fanatics.
Over the next year, we’re offering an extraordinary array of hosted sailings in partnership with the very best luxury cruise lines, featuring our very own James Cole and our Panache Cruises Ambassadors. We couldn’t be more thrilled to be partnered with Rich and Helen, whose ‘Visit With Us’ online platform provides the most comprehensive guide to the world of cruising you’ll find anywhere. In addition, we’re also delighted to build on our new partnership with travel industry stalwarts Tony and Barbara Hallwood. Boasting 30 years’ experience in the travel industry, you can be assured that your trip is in safe hands with the Hallwoods.
James and family on Rocky Mountaineer
James and family in Alaska
Tony and Barbara on AmaSintra
AmaSintra main restaurant
FAVOURITE RIVER CRUISE DEALS
FAVOURITE RIVER CRUISE DEALS
Ushuaia Roundtrip HX Expeditions
MS Roald Amundsen 16 nights | 31 October, 2026
Buenos Aires, Argentina
One-night hotel stay
Your adventure begins in Buenos Aires, where the music, cuisine and architecture reflect the capital’s unique blend of Latin American soul and European flair.
Ushuaia, Argentina
Your Expedition Team will be waiting in the world’s southernmost city to brief you and help you get settled aboard your state-of-theart expedition vessel.
Drake Passage
Spend two days following in the footsteps of famed explores as you traverse the famous Drake Passage.
Antarctic Peninsula
Nothing prepares you for your first glimpse of the White Continent and your sense of awe will only grow during the nine days you’ll spend exploring the Peninsula’s breathtaking landscapes and wildlife. Possible landing sites include the South Shetland Islands, the Gerlache Strait and the Antarctic Sound.
Drake Passage
Ushuaia, Argentina
Return to Ushuaia where you’ll catch a flight to Buenos Aires. From here you can either fly home or continue the adventure with an optional post-cruise programme.
Buenos Aires, Argentina
One-night hotel stay
PER COUPLE
UPGRADE TO ARCTIC SUPERIOR FOR £550PP SAVE UP TO 35% FOR BLACK FRIDAY
5% SAVINGS FOR LOYALTY GUESTS
What’s included with HX EXPEDITIONS?
• Return international & internal flights
• Select overseas transfers
• Pre-cruise hotel stay in Buenos Aires
• All-inclusive meals
• Unlimited beverages throughout the day
• Free onboard WiFi via Starlink
• Hot tub, sauna and pool access
• Science Centre access
• Daily escorted landings and Zodiac tours
• Complimentary water bottle, expedition jacket and professional photographs and more
£9,699pp
£10,212pp | Save £1,026 per couple Earn from 19,398 Founders points BOOK BY 30TH NOVEMBER LIMITED TIME ONLY
SUPERIOR FROM £10,249PP
Talk to a cruise connoisseur today. Nothing is too much trouble.
Helsinki Roundtrip Quark Expeditions
Ultramarine
11 nights | 29 May, 2026
Day 1-2
Helsinki, Finland
One-night hotel stay
Your Arctic adventure begins in Helsinki. Arrive early to discover its world-class museums, art galleries and inviting restaurants, before relaxing for the evening in your included hotel stay.
Day 3
Longyearbyen, Norway
Longyearbyen, the northernmost settlement of Svalbard, is a remote Arctic town where towering glaciers, majestic mountains and the breathtaking polar landscapes leave an unforgettable impression. Here, the crisp, clean air carries the quiet stillness of the Arctic, combining history, culture and adventure, offering visitors a unique glimpse into life at the top of the world amidst some of the planet’s most breathtaking natural scenery.
Day 4
Spitsbergen, Norway
You’ll explore this enchanting island constantly on the lookout for wildlife, as your expedition takes you through western Spitsbergen and the breathtaking fjords to the north. As you venture further north, you’ll navigate breathtaking fjords framed by sheer cliffs and icy waters, each turn revealing hidden coves and the quiet, untouched beauty of the Arctic wilderness.
$250 EXCLUSIVE ONBOARD CREDIT PER SUITE SAVE UP TO 40%
THREENIGHTS HELSINKI HOTEL STAY INCLUDED
Day 10
Day 11-12
Longyearbyen, Norway
Helsinki, Finland
Two-night hotel stay
Enjoy two-nights to explore before the end of your journey.
What’s included with QUARK EXPEDITIONS?
• Return international flights
• Internal flights
• One-night pre-cruise hotel stay in Helsinki
• Two-nights post-cruise hotel stay in Helsinki
• Select overseas transfers
• Daily zodaic cruising and hikes
• Specialist expedition leaders and onboard education lectures
• Complimentary expedition parka
• Premium dining
• Select beverages
• WiFi
• Pre-paid gratuities and more
Longyearbyen, Norway
Tenerife Roundtrip
Atlas Ocean Voyages
World Navigator
9 nights | 31 March, 2026
Santa Cruz de Tenerife, Spain
Two-night hotel stay
Your once-in-a-lifetime itinerary begins in the volcanic Canary Islands. Known for its vibrant flair, breathtaking harbour and impressive architecture that effortlessly blends modernity with tradition.
Puerto del Rosario, Spain
This hidden gem, located just off the African coast, is the perfect destination to discover local charm, impressive art and much more. Fuerteventura’s unique topography is unlike anywhere else in the world and has earned it the prestigious label of a UNESCO Biosphere Reserve.
Agadir, Morocco
Safi, Morocco
Revel in this historic port city and immerse yourself in the Portuguese influence embedded throughout.
Casablanca, Morocco
Famous for the majestic Hassan II Mosque, lively corniche along the Atlantic coast and bustling markets, the city offers a fascinating blend of Moroccan tradition and French colonial influence.
Las Palmas, Spain
Santa Cruz de Tenerife, Spain
You will disembark in Santa Cruz, marking the end of your incredible journey.
FEATURED EPICUREAN EXPEDITION
What’s included with ATLAS OCEAN VOYAGES?
• Return international flights
• Two-night five-star pre-cruise hotel stay in Tenerife
• Atlas immersive experience
• Josper Grill dining experience
• Complimentary Atlas backpack
• Unlimited beverages and champagne on arrival
• Pre-paid gratuities and more
Casablanca, Morroco
Cape Town to Luanda
Swan Hellenic
SH Diana
13 nights | 23 March, 2026
Cape Town, South Africa
Two-night hotel stay
Enjoy two-nights pre-cruise in the stunning coastal city of Cape Town, located at the southern tip of Africa. Embark SH Diana where you will be docked overnight in Cape Town with its iconic Table Mountain and picturesque beaches.
Langebaan, South Africa
Langebaan is a charming coastal town on South Africa’s West Coast, it’s renowned for its serene lagoon, pristine beaches and vibrant watersports scene.
Luderitz, Namibia
Your next stop is Lüderitz, a beautiful windswept town in southern Namibia. It enchants visitors with its quirky German colonial architecture, vibrant harbor and natural beauty.
Walvis Bay, Namibia
Ilha Baía dos Tigres
Nestled on Angola’s southern coast, this destination captivates visitors with its vast desert dunes, abandoned fishing village and the striking contrast between the endless sands of the Namib Desert and the deep blue of the Atlantic Ocean.
Namibe, Angola
Luanda, Angola
Revel in the vibrant capital of Angola, known for its lively waterfront, thriving art and music scene and local charm that makes it one of Africa’s most fascinating urban destinations.
$1,000 ONBOARD CREDIT PER STATEROOM SAVINGS OF OVER £900PP
LUXURY CAPE TOWN HOTEL STAY INCLUDED
What’s included with SWAN HELLENIC?
• Return international flights
• Two-night pre-cruise hotel stay
• Select overseas transfers
• All dining onboard
• Unlimited select beverages
• Expert expedition team and lecture programmes
• Shore excursions
• Free WiFi
• Complimentary backpack and waterbottle
• Pre-paid gratuities and more Exclusive pricing, double discount AND FOUND ERS POINTS now £8,199pp
Talk to a cruise connoisseur today. Nothing is too much trouble.
African wildlife
