






![]()







James Cole — one of the most recognised names in the cruise industry — launched Panache Cruises in 2020. Guided by one principle, ‘Nothing is too much trouble’, he wanted to disrupt the industry and do things differently.
Fast forward to the present day, and it’s exactly that ethos that still drives us forward. We exist to provide a world-class luxury cruising experience, from your first interaction with us, right through to your return from your cruise and beyond. We meet you where you are on your cruise journey, be that just browsing, ready to book or as one of our repeat Founders members on the search for your next luxury cruise.
We aim to inspire you with relevant, engaging and inspirational content, answering all your questions and needs before walking you through the booking process with a truly personal approach. We know you want to deal with an expert cruise connoisseur, dedicated to you — so that’s what we are. We know you want a truly unique experience, not a ready-made holiday, so we make that happen. We know you want unrivalled financial security and complete confidence that your money is in the right hands — and our ATOL-approved gives you just that. The list goes on.
The truth is, booking a luxury or ultraluxury cruise has been too difficult for too long, with archaic phone systems, multiple points of contact and significant amounts of time spent on hold. We take away all the fuss and put pleasure back at the centre of the process. We give you the luxury booking experience your luxury cruise deserves.
Our brilliant cruise connoisseurs are the lifeblood of Panache Cruises. They’re well-travelled, like-minded cruise fans, each a specialist in a different destination or type of cruise.
Some are hardy souls who prefer the adrenaline of an expedition cruise; others are laid-back and choose the luxury ocean life, relaxing on a cabana with a cold drink in their hand. All of them are lovely, engaging and willing to do whatever it takes to get your dream holiday booked.
You’ll only ever be assigned one cruise connoisseur. They’ll get to know you, understand exactly what you’re looking for and make personalised recommendations based on what you like. On average, each connoisseur has around 10 years of experience each, and between them they’ve got well over 100 years! The devil is in the detail, Nothing is too much trouble
— however you want to say it — everything is taken care of with your luxury cruise booking by our cruise connoisseurs.
• Transfers to and from the airport
• Car parking, should you require
• Security fast passes and airport lounge access
• Pre-cruise and post-cruise hotels
• In-resort transfers to and from cruise ship
• Tours and excursion booking
• Onboard dining reservations
… and anything else you might need.




Our Founders rewards programme gives you exclusive benefits and discounts when you book a luxury cruise with us. Collect points by booking luxury cruises with us and move up through the tiers from Bronze level all the way up to Platinum. Refer your friends to Panache Cruises, earn extra points, and then spend those points as cash value off your next cruise; 10,000 points is worth £100. All you need to do is make a booking with Panache Cruises and you’ll automatically become a Founders member with access to all these benefits.
• Free giveaways as you move through the Founders tiers
• Invitation to a full schedule of hosted Founders cruises
• Exclusive luxury cruise offers in your inbox regularly
• VIP access to events and ship visits
• Direct access to James Cole
You’ll also receive exclusive invitations to our Founders cruises, hosted by James Cole. He will share his love and passion for luxury cruising with you aboard some of the most beautiful ships sailing the Seven Seas. The main draw of these beautiful experiences is the sense of community felt on board amongst fellow passengers. You can choose to enjoy mealtimes together, explore ashore together, drink together and share stories in the evenings. You’ll make friends and memories that last a lifetime.

Head to our Trustpilot and you’ll see we’re 5.0-out-of-5.0 stars; the only UK cruise agency so highlyrated. You’ll find hundreds of glittering reviews about our cruise connoisseurs and the service they offer. We love that. Making you happy motivates us, giving us faith and justification in our hard work. We love that our customers choose us, time-and-again, as their luxury cruise agent.
Part of our difference is that we are industry insiders. We speak to our cruise line partners daily, keeping each other up-to-date with current goings-on. The benefit of such a strong relationship is that we can offer insights and prices you won’t find anywhere else. Our cruise line partners trust us; we even invited them to our staff parties!
We’re trustworthy too. The Travel Trust Association provides us with a trust account where all customer monies are paid until they are required to pay for your cruise holiday. Panache Cruises is also an ATOL-bonded travel company, which means your holiday, cash and all, is fully protected. You can absolutely rely on us with your luxury cruise holiday.










We’ve been sharing the wonders of Alaska since 1947 — before it was even a state — crafting journeys that showcase the Great Land’s breathtaking glaciers, abundant wildlife, and rich cultural heritage. As the longest-operating cruise line in Alaska, our unmatched history and expertise provide exclusive access, expert insights, and privileged experiences, from National Park Service Rangers and Huna Tlingit guides in Glacier Bay National Park & Preserve to our immersive wildlife tours.
Join us in 2027 as we celebrate 80 years in Alaska and discover the authentic Great Land journey you’ve been waiting for.
1

2
3 EXPERIENCE
Our immersive Alaska programming brings the Great Land on board with expert-led presentations, locally inspired cuisine, and thoughtfully curated shore excursions designed to enrich your journey.
ALASKA GLACIER GUARANTEE™
Cruise Alaska with Holland America and see a glacier — guaranteed. If we do not visit a glacier during your Alaska journey, you’ll receive a Future Cruise Credit equal to 15% of your cruise fare.
Enjoy Alaska’s freshest seafood, proudly served on board. Holland America is the first and only cruise line triple-certified for sustainably sourced wild-caught and responsibly farmed seafood.
4
Witness Alaska’s diverse array of wildlife on more than 175 animal sanctuary and sightseeing opportunities, including through our new partnership with the Alaska Wildlife Conservation Center’s “Reindeer Encounter.”
5
Travel by land, sea, and rail with the only cruise line that takes you into the Yukon Territory. Follow in the footsteps of Klondike Gold Rush prospectors in Dawson City, climb out of Skagway on board the White Pass & Yukon Route Railroad, and more.
6
Relax in comfort at our private wilderness lodge, perfectly positioned at the gates of Denali National Park & Preserve, featuring stunning mountain views, amenities, and authentic Alaska hospitality.
Whether you’re eager to see migrating whales in June, sail through pristine glacial waters in July, or be surrounded by vibrant fall colors in September, Holland America places you at the heart of unforgettable experiences in every spectacular season.

Driest Weather
Warmest Weather: 60°F+
Most Daylight: 15 hours+
Denali Park Road Open
Glacier Bay National Park Open
Best Glacier Calving
Best Bird Watching
Best Bald Eagle Viewing
Best Whale Watching
Best Fishing
Best Bear Viewing
Best Bear Viewing in Denali
Best Denali Hiking
Denali Wildflowers Season
Northern Lights


• 7- to 28-day itineraries
• NEW 8-day roundtrip Vancouver itinerary and two 18-day Great Bear Rainforest sailings
• Convenient weekend departures from Seattle and Vancouver
• Privileged access to Glacier Bay National Park & Preserve
• Onboard National Park Service Rangers, Wildlife Experts and more
• Glacier Guarantee™: See an Alaska glacier or receive
a Future Cruise Credit equal to 15% of your cruise fare

• 9- to 17-day itineraries
• A land-and-sea package that brings you into the heart of Alaska’s wild interior
• All cruisetours include a visit to Denali National Park & Preserve
• Exclusive access to Dawson City, Yukon Territory and the Klondike Gold Tour
• Local Tour Directors providing expert assistance on Denali & Yukon itineraries
• Private glass-domed railcars and wilderness lodge at the gates of Denali
We understand how important seeing glaciers on an Alaska cruise is to you.
Experience these blue-hued giants in your preferred way:
BY SEA: Take in glacier views from the deck of the ship or hop aboard a catamaran, rigid inflatable boat (RIB), or kayak for an up-close encounter
BY AIR: Soar above for breathtaking aerial views from a seaplane or helicopter
BY LAND: Dogsled across the icy surface behind Alaska Huskies






For almost 80 years, we’ve led the way in showcasing the best of the Great Land — including its magnificent glaciers. We understand that encountering these icy giants is a highlight when visiting Alaska, which is why we offer a Glacier Guarantee™. If we do not visit a glacier during your Alaska journey, you’ll receive a Future Cruise Credit equal to 15% of your cruise fare.*
Covering 3.3 million pristine acres, Glacier Bay National Park & Preserve is home to some of the most dramatic scenery in the world. With a full day of cruising here, you have plenty of time to take it all in. National Park Service rangers will join us board to point out areas of interest and answer your questions about this ever-changing ecosystem.



We give you more ways to witness Alaska’s iconic wildlife. Choose from 175+ animal sanctuary and sightseeing opportunities — including exclusive access through our partnership with the Alaska Wildlife Conservation Center — to see bears, moose, whales, sea otters, and more.






We’re proud to partner with the Alaska Wildlife Conservation Center (AWCC) — a sanctuary dedicated to protecting Alaska’s most treasured animals. A visit here is included on all Ultimate Alaska & Denali cruisetour itineraries and select shore excursions. You can go behind the scenes and get up-close with moose, bison, bears and more, while learning about their care and conservation.
On board, enjoy AWCC-inspired cocktails — like Pip & Jo’s Moscow Moose — and take home Eland the plush moose, with proceeds supporting the AWCC’s vital work.






Denali’s sprawling 6 million acres are home to diverse wildlife, imposing landscapes and North America’s highest mountain peak. Experience the park’s majesty for yourself on a Holland America Alaska cruisetour, all of which include a 1- to 3-night stay at the gates of Denali.
Part of the larger Kluane / Wrangell–St. Elias / Glacier Bay / Tatshenshini–Alsek UNESCO World Heritage site and one of the world’s largest internationally protected biosphere reserves, 3.3 million–acre Glacier Bay is best experienced by sea.
Kenai Fjords National Park boasts cascading glaciers, lush waterfalls and many of Alaska’s most beloved wildlife species. See these wonders for yourself on our 14-Day Ultimate Denali cruisetour including two nights in spectacular Seward.
At a staggering 13.2 million acres, Wrangell–St. Elias National Park has more than earned its nickname, “The Mountain Kingdom of North America.” Home to Hubbard Glacier, it’s also the largest national park in the United States.







Sail roundtrip from Seattle with convenient weekend departures and see Alaska’s iconic ports — historic Juneau, scenic Sitka, and charming Ketchikan. Enjoy glacier viewing in either Glacier Bay National Park & Preserve or Dawes Glacier.


Roundtrip Seattle
Eurodam
2027 Apr 24; May 1, 8, 15, 22, 29; Jun 5, 12, 19, 26; Jul 3, 10, 17, 24, 31; Aug 7, 14, 21, 28; Sep 4, 11, 18, 25 7-DAY
7-DAY
Roundtrip Seattle
Noordam
2027 May 2, 9, 16, 23, 30; Jul 4, 11, 18, 25; Aug 1, 8, 15; Sep 5

This one-way itinerary — available northbound or southbound — includes visits to Skagway and Ketchikan, plus two full “Glacier Days;” one in Glacier Bay National Park & Preserve and the other in either Hubbard Glacier or College Fjord.

Vancouver to Whittier (Anchorage)
Westerdam
2027 May 9, 23; Jun 6, 20; Jul 4, 18; Aug 1, 15, 29
Nieuw Amsterdam
2027 May 16, 30; Jun 13, 27; Jul 11, 25; Aug 8, 22; Sep 5
Whittier (Anchorage) to Vancouver
Westerdam
2027 May 16, 30; Jun 13, 27; Jul 11, 25; Aug 8, 22; Sep 5
Nieuw Amsterdam
2027 May 23; Jun 6, 20; Jul 4, 18; Aug 1, 15, 29; Sep 12 7-DAY GLACIER DISCOVERY SOUTHBOUND
Exclusive itineraries and shore excursions curated with HISTORY® harness the power of immersive storytelling to transport guests to legendary landmarks and cities that shaped our world. With expert-led tours inspired by HISTORY®, your 2027 Holland America Alaska cruise becomes a chapter in a story you’ll never forget.
Look for the HISTORY logo on our curated HISTORY® itineraries!



Sail roundtrip from from Vancouver or Seattle to explore the 15.8-million-acre Great Bear Rainforest, one of the world’s largest temperate rainforests. Named for the rare white Spirit Bear, this remote region is rich with wildlife, including grizzlies, humpbacks, eagles, and wolves. Discover the traditions of the First Nations communities who call it home, and enjoy stops in Homer, Sitka, and Ketchikan.




Sail roundtrip from Vancouver along a route carved by nature. Watch glaciers calve, linger longer in Juneau with a late departure, and soak in the dramatic beauty of the Inside Passage.
Uncover Alaska’s rugged soul on this twoweek voyage roundtrip from Seattle. Visit rarely explored ports like Kodiak, Valdez, and Prince Rupert, plus enjoy scenic cruising past the majestic Hubbard Glacier.


ROUNDTRIP SEATTLE Noordam 2027 Jun 6

• Venture north of the Arctic Circle during the Summer Solstice to experience Alaska beneath the glow of the midnight sun
• Explore remote frontiers with calls to Nome, Dutch Harbor, and Kodiak
• Enjoy an overnight in Anchorage — gateway to glaciers, trails, and wildlife
• Cruise past towering ice walls in College Fjord, Tracy Arm, and Hubbard Glacier
• Connect with Native cultures in Wrangell and Icy Strait Point





EXCURSION: GOLD PANNING & UNDERGROUND MINE EXPLORATION IN PARTNERSHIP WITH THE HISTORY CHANNEL
EXCURSION: WHITE PASS RAIL, SUMMIT, GOLD PANNING & BARBECUE LUNCH IN PARTNERSHIP WITH THE HISTORY CHANNEL
SCENIC & CULTURAL FOOD & DRINK ADVENTURE




PORT: KETCHIKAN PORT: SITKA
EXCURSION:
RAIN FOREST SANCTUARY & TOTEM PARK
EXCURSION: SITKA’S FOOD STORY: LAND, SEA, PEOPLE
PORT: ICY STRAIT POINT PORT: JUNEAU
EXCURSION: THE ZIPRIDER ADVENTURE SKYGLIDER MOUNTAINTOP GONDOLA
EXCURSION: MENDENHALL GLACIER & WHALE QUEST

COMBINE THE BEST OF AN ALASKA CRUISE WITH AN UNFORGETTABLE JOURNEY INTO THE HEART OF ALASKA’S INTERIOR
• PREMIUM RAIL EXPERIENCE Ride in comfort and style aboard our exclusive McKinley Explorer® railcars, featuring panoramic views and first-class service through Alaska’s interior
• COMPLIMENTARY DENALI TOURS All Alaska cruisetours include a guided visit to Denali National Park & Preserve
• THE YUKON EXPERIENCE Explore more with the only cruise line offering escorted tours in the Yukon Territory
• HOLLAND AMERICA DENALI LODGE Unwind in newly refreshed rooms, enjoy updated public spaces, and connect with the Great Land at Denali Square™
• ALASKA’S WILDLIFE ON LAND See Alaska’s “Big 5” up close with the cruise line that’s #1 in Alaska Wildlife & Wilderness Tours





Find the perfect Alaska cruisetour for you with our interactive quiz!


Board our privately owned glass-domed McKinley Explorer® railcars and embark on an unforgettable luxury rail experience through Alaska’s sprawling interior. Your destination? Our exclusive 60-acre Holland America Denali Lodge — your base camp for adventures in Denali National Park & Preserve and your home for the next 1–3 nights. Guests on 2027 cruisetours will arrive to new enhancements and upgrades, including a brand new guest-room building with beautifully appointed and standard rooms, an elevated coffee shop experience, improved trail signage, and more.






Elevate your Denali Lodge experience by upgrading to a Denali Suite (at your own expense). Spread out in your spacious seating area, take in park views from your balcony, and enjoy a range of amenities including an in-suite coffee machine, a refrigerator, safe, and more.


Authentic Alaska flavors take center stage.
Kick-start your day at Grizzly Grind with an espresso and grab-and-go bites, savor local craft brews and savory fare at Karstens Public House, and feast on Alaska classics at Canyon Ridge Grill or the Gold Nugget Saloon’s Music of Denali dinner-theater.

At the heart of Denali Square lies our covered amphitheater. Take a seat on one of the outdoor benches to watch a National Park Service Ranger presentation, Wildlife Expert lecture, demonstration of regional traditions, or live performance by local Alaska musicians, artists, and more.

Artists have been living and working in U.S. national parks since the late 19th century. Experience this proud American tradition for yourself at Denali Square’s Artist-inResidence Cabin, where you’ll find local artists happy to display and discuss the process behind each unique work of art.
Embrace the art of leisurely travel and enjoy unmatched comfort with top-notch service aboard Holland America’s private, two-level, glass-domed McKinley Explorer® railcars.
• AN ICONIC JOURNEY Every cruisetour features a ride on board McKinley Explorer® railcars
• PANORAMIC VIEWS Take in awe-inspiring vistas of Hurricane Gulch, Broad Pass and more
• ELEGANT DINING Delight in regional cuisine in the warmly appointed full-service dining car
• OPEN-AIR PLATFORM Breathe in mountain air and enjoy unobstructed landscape views
• SCENIC COMMENTARY Listen to engaging stories and insights from our expert guides





We know how important it is for guests to spend time in Denali National Park & Preserve. That’s why our cruisetours take you deep into Denali’s wild heart with two immersive excursions.
• Venture into the park’s remote wilderness on the Tundra Wilderness Tour — included with all 2- and 3-night stays at the Holland America Denali Lodge*
• Discover Denali’s landscapes and legends on the Denali Natural History Tour — included with all 1-night stays at the Holland America Denali Lodge


Step into the heart of Gold Rush country with the only cruise line offering overnight stays in Dawson City — a UNESCO World Heritage Site. In partnership with The HISTORY® Channel, every visit includes the exclusive Klondike Gold Tour: an immersive journey through the boomtown stories and legendary landmarks that helped shape the North. Highlights include:
• Complimentary Klondike Gold Tour included on all Yukon itineraries
• Fascinating tales of Gold Rush ambition and frontier grit
• The historic White Pass & Yukon Route Railway
• Escorted tours with insights from local experts
• Two overnight stays in Dawson City





It’s easy to build your ideal Great Land adventure. Start with a 7-day cruise, then add our Classic, Signature, Ultimate, or Yukon land packages — each layering in extra nights in Denali, exclusive rail-to-park access, or even a foray into the Yukon’s storied gold-rush frontier.

We love Alaska so much, we’ve curated special programs to help you experience it with all your senses.
Our perfectly sized ships get you close-up views of glaciers, wildlife, and wilderness while you enjoy dining and entertainment that fosters a deeper connection to the people, history, and culture of the state.



ONBOARD ENRICHMENT
ONBOARD EXPERTS
National Park Service Rangers and Alaska Native Voices Cultural
Ambassadors detail each sight’s historic and cultural significance
GLACIER DAY
Every Alaska cruise includes at least one “Glacier Day,” featuring special onboard programming, 360° glacier views, and more
Hear authentic stories and gain unique regional insights from expert presented live on the World Stage
WILDLIFE SPOTTING IS OUR PRIORITY
Our crew is always on the lookout—both at sea and in port — to help you catch the best moments for spotting whales, otters, seals, and more.





DESTINATION DINING™ BRINGS YOU THE BEST OF ALASKA
Sip glacial ice cocktails and savor dishes inspired by authentic Alaska flavors —each bite and sip a delicious plunge into local culture, all without leaving the table.
FIRST IN FRESHNESS
We are proud to be the first and only cruise line recognized by Certified Seafood International for providing fresh, sustainable, and traceable wild Alaska seafood served on board.
YOUR CATCH, ARTFULLY PREPARED
Reel in your own salmon or halibut in the waters of Juneau or Ketchikan and have it prepared on board through our Savor My Catch program
THEMED MENUS
Savor seafood boils, salmon bakes, an Alaska-themed brunch and more.





Holland America provides more access to Alaska wildlife than any other cruise line. Our 175+ animal sanctuary, sightseeing, and shore excursions bring you face-to-face with creatures great and small.
We know how important it is for guests to see Alaska’s majestic glaciers. That’s why we guarantee glacier-viewing on every cruise and provide ways to see them by foot, bike, kayak, and more.
Experience HISTORY Channel-curated tours throughout Alaska and board the legendary White Pass & Yukon Route Railroad in the Yukon to dive deep into the stories, people, and places that shaped the region.







Voted “Best Service” by Cruise Critic, our crew’s dedication is proof of our commitment to exceptional hospitality. A 1:2 crew-to-guest ratio ensures each moment on board is filled with care and connection.
“Holland America Line has long been recognized for the friendliness of its crewmembers, who greet every guest with genuine enthusiasm and warmth … The line’s high level of service is what keeps guests coming back for more.”
— Cruise Critic
Our cuisine goes beyond the plate with the first-ofits-kind Global Fresh Fish Program, offering more than 80 varieties of fresh fish sourced locally from a worldwide network of providers.



Find everything from fresh seafood, specialty coffee, and craft cocktails to burgers, pasta, and fresh-made desserts. You can even enjoy breakfast in bed or a late-night snack with our complimentary 24-hour room service.
24-hour
Dining Room

Offerings vary by ship.Scan or click here to compare dining, activities, and other amenities across our fleet.



Begin your day with a meditative Tai Chi session, an energizing spin class, or an alfresco stroll around our teak Promenade Deck. Spend the afternoon making friends on the pickleball court or unleashing your creativity in a guided painting workshop. As evening approaches, the World Stage lights up — from the electrifying strings of Vivace to the DAM Band’s spirited rock ’n’ roll tributes. Afterward, keep the good times rolling at our award-winning music clubs.


More than a dozen unique production shows with additional guest comedians, magicians and more.
Acrylic Paint on Canvas Pickleball
Adult Coloring Punch Needle Embroidery
Cornhole Shuffleboard
Flower Arranging Table Tennis
Modern Brush Lettering Tai Chi
Origami Watercolor Painting

Offerings vary by ship.Scan or click here to compare dining, activities, and other amenities across our fleet.



Recharge in secluded luxury at our outdoor Retreat or indulge in our Thermal Suite and Hydropool at the Spa & Salon. While you soak in the sun, let our attentive crew bring you a cooling drink as you sit back and relax in your private sanctuary.
Acupuncture ServicesMassage & Body Therapies Couples’ Treatments Medi-Spa Treatments
Facial Treatments

Offerings vary by ship.Scan or click here to compare
& Hydropool
LIMITED-time offer




Save up to 60% on top amenities with the Have It All Early Booking Bonus*! Enjoy all the benefits of our standard Have It All package, including Shore Excursion and Specialty Dining Credits, plus free prepaid Crew Appreciation, up to US$300 Onboard Credit, and free upgrades to the Elite Beverage Package and Premium Wi-Fi.
Free prepaid Crew Appreciation
Crew Appreciation, or stateroom gratuities, is covered for you (a value of US$17 per day for Interior, Ocean View, and Verandah staterooms and US$19 per day for suites) to recognize the efforts of a wide variety of crew members who contribute to the experiences of all our guests.
up to US$300 Onboard Credit
Your Onboard Credit can be used to book shore excursions, dine at our Specialty Restaurants, purchase the perfect memento in The Shops, rejuvenate your senses at the Spa & Salon, and more.
The longer you cruise, the more you can explore!
• Cruise 6–9 days and receive US$100 Shore Excursion Credit
• Cruise 10–20 days and receive US$200 Shore Excursion Credit
• Cruise 21+ days and receive US$300 Shore Excursion Credit
Stay connected throughout your journey. Surf the web, use social media, check email, and send messages to family and friends.
Choose from a large selection of wine, beer, spirits, and cocktails, plus non-alcoholic options such as sodas, coffees, and more — with service charges included.
Enhance your cruise with award-winning Specialty Dining at Canaletto, Tamarind, Rudi’s Sel de Mer, or Pinnacle Grill — with service charges included.
