CONTENTS
Designer Bio
Process
Apartments
FABBRICA
The Fabbrica Project
Architect Bio
Architecture
Amenity
Rooftop
Landscape Architect Bio
Sustainability
Neighbourhood
Pace Development Group
Winwood Mckenzie designs interiors that are finely detailed and perfectly resolved. Established by Thom Mckenzie in 2010, the Melbourne-based studio believes in reshaping existing spaces to enhance people’s everyday lives. Thom and his team have an interest in heritage renovations, new builds in heritage contexts and adaptive re-use projects, bringing a sensitive understanding of place to their wellcrafted, modern interiors.
The studio is recognised for having a strong focus on process and technique and as a result, each Winwood Mckenzie project features precise custom joinery and a thoughtfully considered material palette. Timber, metals and stone are celebrated for their natural beauty in clean, understated configurations. All of Winwood Mckenzie’s designs have a soft, neutral colour palette that instils lightness to the interior, evoking the very best of contemporary Japanese and Scandinavian design.
Minimalism and the innovation of modern apartment living inspired the one and two bedroom Winwood Mckenzie apartments. Thom’s concept was to create flexible interiors that can shift as people’s lives change. The apartments offer elevated features like Carrara marble benchtops, terrazzo tiled bathrooms, timber flooring, V-ZUG appliances and a selection of cool and warm schemes with clever integrations.
Thom envisioned these apartments as spacious sanctuaries with a range of layouts to choose from, each featuring secluded master retreats separate to the other bedrooms. At the heart of these homes is a generous openness designed for entertaining in a honed palette of timber and marble.
Select between the cool scheme which comes with sleek and sophisticated Carrara benchtops and splashbacks, or turn to the warm scheme for a moodier palette featuring Arabescato marble.
Select apartments offer a versatile space that can be transformed into a guest bedroom, study or second living area. In addition, each apartment features a terrace, some with views to the city. Thom’s meticulous design aesthetic perfectly melds efficiency with a subtle sense of personality and character.
Fabbrica is Italian for factory, in homage to the site’s industrial past and with respect to its creative future. It’s about a new way of living defined by the inner-city spirit of Fitzroy and a current atmosphere of urban progress and change. Pace has brought together architecture practice SJB and interior design studio Winwood Mckenzie to disrupt traditional apartment living through smart design. Their vision for flexibility and adaptability is expressed with interiors that transform from home to office, entertaining space to quiet retreat.
Established in 1976, SJB is one of Australia’s leading architecture practices, a multidisciplinary collective of experts in architecture, urban design, interiors and planning. The directors have changed over time, but the practice still remains committed to making impactful contributions to the broader city and community, as well as to the people who inhabit them.
You know an SJB project by its dynamic form, exceptional detailing and distinct spatial planning. These are arrived at through investigation and interrogation of site and brief, all framed by an empathetic understanding of people and their relationship to place. SJB’s exciting design solutions allow precincts to thrive and buildings to better accommodate those they serve. Fabbrica is the practice’s most recent collaboration with Pace, highlighting a successful long-standing relationship.
Fabbrica’s lively corner address feels like the ultimate Fitzroy location. Situated where Johnston and Gore Street meet, the development is a blend of two unique structures connected by an open-air industrial-style staircase and bridge. The project is the perfect blend of old and new, with Johnston Street a contemporary stacked form featuring distinct balconies lending a sense of rigour to the overall design, in contrast to the Gore Street entrance restored to its original heritage appearance.
Fitzroy’s eclectic character acted as SJB’s inspiration for a material palette that features board-marked concrete and green tiling, paying homage to the area’s old corner pubs. Cobbled pavers, which also reference the site’s industrial history and the many makers that occupied it from the Argyle Shirt Factory to the Life Savers confectionery factory, lead up to the Gore Street entry. These nostalgic materials complement the retained brick facade, behind which, the courtyard and hospitality space connects you with the community. Fabbrica's design involves a thorough sustainability strategy featuring a minimum 7-Star average NatHERS rating and a net zero carbon building.
The landscaped internal courtyard sits as Fabbrica’s social heart, with a permeable connection to Gore Street and the surrounding Fitzroy neighbourhood. On the Johnston Street side, residents adjoin a thoughtful mix of retailers.
The lift lobby designed by Winwood Mckenzie reflects their sophisticated style with a material palette of travertine and porcelain. The concierge desk and barrel vaulted ceiling, accentuate the sense of arrival.
Fabbrica’s rooftop takes the best of New York and reinvents it for Fitzroy. One half is a relaxing space that opens onto an expansive lawn area, where a meandering timber pathway offers seating and, as the garden grows to its edges, provides a complete sense of immersion in an elevated landscape. The other end of the rooftop promotes social recreation with a casual lounge and dining area, while intimate dinners can be hosted in the private dining room overlooking the CBD. This area features a curved kitchen island, waffle ceiling and glass reeded sliding doors in a design that comes together to express what modern living is all about. The addition of a shared work-from-home space creates a tranquil, focussed environment with a private working pod.
Acre creates environments that are designed to evolve across time and seasons. Led by Creative Director Brett Robinson, the Collingwood-based landscape architecture practice known for celebrating native localisation and tailoring its landscaping to both settings and individuals. Clean detailing, monolithic elements and stylised wildness are signature Acre characteristics, all of which unify to great effect. Brett and his team favour enduring materials and a tactile flora palette that evokes an emotional response, a joy to experience. Each Acre project, from an expansive garden to small courtyard, is thoughtfully considered, and appears painterly in its composition.
Fabbrica’s forward-thinking design is designated ‘Best Practice’ for its comprehensive ESD features, a minimum of 7-Star average energy rating for apartments.
With outdated gas appliances contributing significant greenhouse emissions and air pollutants, all-electric buildings are the way forward for modern housing projects looking to limit their impact on the world. Electric-only apartments, combined with Fabbrica’s 100% green electricity ‘Embedded Electrical Network’, provide residents the opportunity to embrace net-zero carbon apartment living.
Every car park has been future-proofed with infrastructure in place for residents to install their EV charging system. Smart EV charging utilises a load management system, connected via common property, to protect the building’s power supply. Private residential EV charging is billed on a “user pays basis”, managed through an app removing the administrative hassle.
– Fabbrica is 100% EV ready.
– Developer to provide all infrastructure; distribution boards, cable trays, load management system creating provision for future EV Chargers to be installed via the OC.
– Power supply is from basement common property managed by the OC.
– All EVs must be connected to a load management system managed by the OC (including private garages).
– A turn-key solution removes any hassle and risk with a fully managed service and flexibility for a range of EV charging options including private or common car parking spaces.
– Smart EV charging which utilises a load management system to protect the building power supply by ensuring the EV charging load does not compromise the power requirement of the rest of the building.
– Design connects EV electrical infrastructure to the Embedded Network to remove any electrical cost increase to the Common Area.
– No recovery/reimbursement service required for Common Area electricity.
– Monitored load to protect building supply.
– Easy to use app removes administrative hassle of billing for EV charging.
– Remote monitoring and 24/7 customer support to identify and rectify charging performance issues.
Initiatives including intelligent thermal design combined with energy efficient appliances, make Fabbrica a carbon neutral building. This carbon reduction is supported via the embedded electrical network providing 100% green energy for all residents, resulting in a carbon offset equivalent of approximately 325-400 trees.
To reduce consumption of and reliance on precious natural resources, a 45,000L rainwater tank will service toilets and irrigation, which is predicted to reduce potable water consumption by approximately 600,000L per year. Additional water-saving features will include water-efficient fixtures and fittings, rainwater collection and 5-Star Dishwashers, all predicted to reduce Fabbrica’s yearly potable water consumption by 3,935,000L compared with a standard, minimum compliance building.
Fabbrica’s roof is home to enough solar panels for 16kW of renewable energy generation per year, which would power an electric vehicle to drive around Earth more than three-times, and represents over 18 Tonnes of saved carbon emissions.
Comfort-conscious design principles to stabilise your home’s temperature like cross-ventilation, temperature control screens and energy-efficient double-glazed, Low-E windows, help reduce the reliance on air conditioning. When heating or cooling is required, energy usage will be minimised through highperforming air conditioning, efficient heat pump hot water systems, and reduced power requirements for lighting. Meanwhile, the rooftop landscaping and the design of the balconies and facades also contribute to reducing the urban ‘heat island’ effect.
From the outset, Fabbrica has been designed and built to utilise select materials from responsible manufacturers recognised for their recycled content and eco-friendly methods. To reduce local landfill, 90% of Fabbrica’s construction waste will either be recycled or disposed of sustainably.
Waste management plan implemented and maintained to ensure the project is adhering to a sustainable future.
Fitzroy is Melbourne’s eclectic and vibrant cultural epicentre. It’s a melting pot of creativity and social enterprise, with a broad mix of people forging their way through life within a place that facilitates and fosters originality. Murals, sculptures and installations populate the busy streets and the feeling of innovation is palpable.
Fitzroy’s heritage Victorian terraces are a reminder of its history and its live music scene expresses the area’s contemporary spirit. Saturday morning brunch at one of Gertrude Street’s popular cafes, a meal at Alimentari, a visit to designer furniture retailers like Castorina and Modern Times – this is Fitzroy.
1. Rocco’s Bologna Discoteca
2. Marion Wine Bar
3. Frankie’s Tortas and Tacos
4. Cutler & Co.
5. Poodle Bar & Bistro
6. Amarillo
7. Alimentari Deli
8. Naked For Satan
9. Lune Croissanterie
10. Napier Hotel
11. Napier Quarter
12. Builders Arms Hotel
13. Marquis of Lorne
14. Pony White
15. Faraday’s Cage
16. Bar Liberty
17. Alimentari Smith Street
18. Terror Twilight
19. Smith & Deli
20. Hope St Radio
21. Jim’s Greek Tavern
22. CIBI
HEALTH & WELLBEING
23. Good Times Pilates
24. Upstate Fitzroy
25. Prime Athletica
26. PEACHES Pilates
27. The Fitzroy Gym
28. Fitzroy Swimming Pool
29. 5th Element Wellness
30. I Am That
31. Sense Of Self (SOS)
32. Good Vibes Yoga
33. University of Melbourne
34. RMIT
35. State Library Victoria
36. Cinema Nova
37. Royal Exhibition Building
38. Melbourne Museum
39. The Rose Street Artists’ Market
40. Brunswick Street Gallery
41. Sutton Gallery
42. SOL GALLERY
43. The Galerie Fitzroy
44. Fox Galleries
45. Collingwood Yards
46. Sullivan+Strumpf
47. Queen Victoria Market
48. Brunswick Street Shops
49. Smith Street Shops
Melbourne-based Pace Development Group has won multiple awards in a 30-year history of shaping the city and its communities. From The Icon in St Kilda to Hampton Quarter (Winner 2026 UDIA National Awards for Excellence: Apartments (Mid-Rise)), Pace is resolutely committed to developing residential and commercial buildings that enhance neighbourhoods through contemporary design and added amenity.
At Fabbrica, Pace has realised a new destination that reflects the colour and spirit of Fitzroy. Pace developed a true collaboration to suit the suburb’s eclecticism by bringing together multidisciplinary architecture practice SJB and interior design studio Winwood Mckenzie along with landscape architects Acre. The result is a project that reinvents apartment living on one of Fitzroy’s most lively, coveted corners.
Art Direction and Design: Studio Ongarato
Photography: Roger Deckker
Architectural Renders: MR. P
3D Rendered Models: Studio Brasch
This document has been produced by the Vendor for advertising and general information only. The Vendor and its project team do not guarantee, warrant or represent that the information contained within this document is correct. Any interested party should undertake their own enquiries as to the accuracy of this information. The Vendor excludes unequivocally all inferred and implied terms, conditions and warranties arising out of this document and excludes all liability for loss or damage arising there from. All images of the development shown are artist impressions and shown for illustrative purposes only. The plans are based on the current design for this development. Changes will undoubtedly be made during development, dimensions, areas, fittings, finishes and specifications are subject to change without notice. Furniture is not included. This document is for guidance and does not constitute an offer of contract. © 2026 Pace Development Group