Wayfinding Foster + Partners Phnom Penh, Cambodia
I designed the visual identity for the new airport and then developed its wayfinding strategy across static and dynamic
applications. I integrated the system with the architecture and material palette, established the hierarchy across Khmer, Chinese and
English, and created concepts for sign types, locations and key passenger decision points.
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Pablo Jorge Creative portfolio
Phnom Penh International Airport VVIP Terminal Two sign types for two different areas
King, PM and VVIP flow * Very special signs GA passengers, Media and services flow Frame mounted special signs * Central Hall is typically a red area unless access for others is granted.
Wayfinding Foster + Partners Phnom Penh, Cambodia
Following the main terminal project, I led the signage concept design for Phnom Penh Airport’s VVIP terminal. I developed a sleek
visual language aligned with the airport branding, proposed new signage fittings and researched appropriate materials.
The client brief also included an expandable State Room sign system that could be updated for new official visits.
Pablo Jorge Creative portfolio
Branded environment Foster + Partners London, UK
I created the concept and visual identity for The Terrace, an outdoor space developed by Foster + Partners in response to COVID-19.
I led all graphic design and coordinated production across the murals, environmental applications and communications, and edited
a book that documented the project’s development and collaborative process.
Pablo Jorge Creative portfolio
Wayfinding Foster + Partners Narbonne, France
Working closely with a local agency in France, I museum. I designed the sign families, developed the complete internal and external pictograms and digital display locations, wayfinding system for the new Narbo Via established the sizing and placement
rationale, and coordinated the applications to ensure a clear, consistent system across the building.
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Interactive design AHMM London, UK
I developed the initial concept and visual marketing approach for Clarion Housing Group’s residential scheme at the former
London Chest Hospital. I created the main communicating the large and complex site design routes, location maps and refined floor before the project moved into final plans, establishing a clear system for development and delivery.
Pablo Jorge Creative portfolio
Digital AHMM London, UK
I conceived and designed the materials for a company-wide training program, shaping its visual approach and narrative structure.
Brand consistency was maintained while All slides were animated to reinforce the introducing a distinctive personality tailored to hierarchy guiding the reader through the the message and its audience. content.
Pablo Jorge Creative portfolio
Placemaking campaign Strudel London London, UK
I created the identity and communication system for What’s Next?, a public consultation campaign for the Waterloo Business District. I
translated complex urban proposals into a bold, accessible visual language, developed the website and printed campaign materials,
and carried the concept through to successful public rollout, helping residents, businesses and local workers contribute feedback.
Pablo Jorge Creative portfolio
The Pavilion Wayfinding revision v.3
Ground floor
walkway to train station
Hamilton walk pedestrian
bus stop North Entrance North elevators
South elevators
The Pavilion North lobby
Wayfinding revision v.3 Information desk
North escalator to 1st floor
North-West Entrance
Drop-off traffic
Parking elevators
Sign on plaster/ light wall.
South-West Entrance Emergency Department Entrance
Entrance/exit Egress only
Toilets North Escalator for dIning & connectors
North Connector for HUP
You are in the North Connector for HUP Toilets Other services
North Escalator
Emergency Department Parking via parking lifts only
Wayfinding Foster + Partners Pennsylvania, USA
I developed the wayfinding concept for a new navigation between buildings. I identified key hospital and its wider campus, working with areas and visitor flows, proposed a rational the Philadelphia architectural team to improve zone-naming system, and developed signage
Connectors Upper North lobby
Toilets
Dining South entrance for train station
typologies, visual hierarchy, materials and applications across lobbies, corridors, connectors and other key spaces.
Pablo Jorge Creative portfolio
Informatio
Exhibition Foster + Partners Shenzhen, China
I led the creative direction of a bilingual retrospective exhibition in Shenzhen. Working closely with the exhibition designer, I shaped
the display approach to ensure a clear and balanced presentation of the Chinese and English text and images, then coordinated
production and installation from London with a local team. I also led design and production coordination of the marketing materials.
Pablo Jorge Creative portfolio
Brand
Print and marketing
5
Digital event invitaitons for staff which outline the family evening and all public opening hours.
Saturday 21 September 17:30 – 20:00 The Open House exhibition will be open to members of the office and their families. Main Studio, The Hub and 7-11 Modelshop. Opening hours for the public Saturday 21 September 17:30 – 20:00 The Open House exhibition will be open to members of the office and their families. Main Studio, The Hub and 7-11 Modelshop.
Saturday 21 September: 12:00 – 17.00 Sunday 22 September: 10:00 – 17.00
Opening hours for the public Saturday 21 September: 12:00 – 17.00 Sunday 22 September: 10:00 – 17.00
Saturday 21 September 17:30 – 20:00 The Open House exhibition will be open to members of the office and their families. Main Studio, The Hub and 7-11 Modelshop. Opening hours for the public Saturday 21 September: 12:00 – 17.00 Sunday 22 September: 10:00 – 17.00
Wayfinding
Hester Road plan
9
Exterior grade, non-slip floor vinyl’s can be applied along Hester Road to lead visitors to the main studio entrance.
Brand experience Foster + Partners London, UK
I created the environmental graphics for the Riverside Festival, Foster + Partners’ alternative to Open House.
I developed the brand across entrance signage, glazing, print, social media and video, and expanded it into additional spaces
including a bookshop and workshop areas, creating a coherent visitor experience across the campus.
Pablo Jorge Creative portfolio