PRINT • DIGITAL
2026
EMAIL • PODCAST
Advertising Guidelines OVERLANDCOLLECTIVE.COM
JAN 2026
Advertising Specifications Content Guidelines Please refer to past issues of Overland Journal to study our simple and refined magazine image. We request that ads are built to be consistent with this image, including high-quality images that are evocative of responsible overland adventure, with earth-tone colors and classic fonts. Please refrain from using pricing in advertisements as material may become dated. Ads displaying nudity, inappropriately dressed individuals, sexual innuendo, or suggestive or sexual imagery, will not be accepted.
VIEW PAST ISSUES OF OVERLAND JOURNAL: SUMMER 2025
FALL 2025
GEAR 2025
At its discretion, Overland Journal reserves the right to refuse advertising content that is offensive, inappropriate, or inconsistent with the Overland Journal basic design appearance or brand.
Ad Requirements Page size: 9" x 10.875"
Black copy must be 100% black: C0 M0 Y0 K100
Ads are accepted in the following
Black backgrounds should be rich black:
formats: PDF, EPS, TIFF
C40 M30 Y30 K100
Resolution: 300 dpi
CMYK color
Embedded fonts
Submit artwork to: brian@overlandcollective.com
Display Advertising Dimensions Page trim size: 9" x 10.875" Bleed: .125" Important: Keep live matter (copy, borders, logos, etc) .5" from trim NOTE: Dimensions are width x height in inches. (See visual reference on the next page.)
Space Unit
Non-Bleed (w x h)
Bleed (w x h)
2-page spread
N/A
18.25" x 11.125"
Full page
8.375" x 10.375"
9.25" x 11.125"
1/2-page horizontal
8.375" x 5.0625"
N/A
Submit advertising and production materials to: Brian McVickers | 602.653.3784 | brian@overlandcollective.com
ADVERTISING GUIDELINES | OVERLANDCOLLECTIVE.COM
2
Ad Space Reference IMPORTANT
Content, such as logos, phone numbers, borders, copy, etc., placed too close to the trim line, may be cut off when the printer trims the magazine. We suggest keeping live matter .5" inside the trim lines on all sides. NOTE: Dimensions are width x height in inches.
Submit advertising and production materials to: Brian McVickers | 602.653.3784 | brian@overlandcollective.com
ADVERTISING GUIDELINES | OVERLANDCOLLECTIVE.COM
3
2026
Advertising Deadlines
Issue
Space Reservation Due
Creative Due
Payment Due
Publish Date
Spring 2026
Dec 3, 2025
Dec 31, 2025
Dec 10, 2025
Feb 19, 2026
Summer 2026
Feb 11, 2026
Feb 25, 2026
Feb 13, 2026
April 30, 2026
Fall 2026
April 22, 2026
May 6, 2026
April 24, 2026
July 9, 2026
Winter 2026
July 1, 2026
July 15, 2026
July 3, 2026
Sept 17, 2026
Gear Guide #20
Sept 9, 2026
Sept 23, 2026
Sept 11, 2026
Dec 3, 2026
Spring 2027
Nov 25, 2026
Dec 16, 2026
Nov 27, 2026
Feb 18, 2027
Dates are subject to change at publication’s discretion.
Submit advertising and production materials to: Brian McVickers | 602.653.3784 | brian@overlandcollective.com
ADVERTISING GUIDELINES | OVERLANDCOLLECTIVE.COM
4
Digital Ad Specifications Banner and Display Advertising Requirements NOTE: Dimensions are width x height in pixels
Full page display: 850x850 Banners: 970x250, 970x90, 850x850, 728x90, 468x60, 320x50, 300x600, 300x250 File format options: JPG/JPEG, GIF, HTML, GAMServed, 1x1, 3rd Party Link File size: Not to exceed 999 kilobytes (999KB) URL to link: We strongly encourage custom, trackable URLs unique to ExpeditionPortal.com (one URL permitted per campaign or creative set) Third party serving: Requires HTML, Java snippets, or Google Ad Manager links be provided Tracking: Ultimately measured by Google Ad Manager’s independent reporting
Display Ad Locations PRIMARY AND CATEGORY HOME PAGES
EDITORIAL CONTENT PAGES
COMMUNITY PAGES
Submit advertising and production materials to: Brian McVickers | 602.653.3784 | brian@overlandcollective.com
ADVERTISING GUIDELINES | OVERLANDCOLLECTIVE.COM
5
Email Sponsorship Requirements: Dimensions are width x height in pixels Ad placement within the email is at publisher’s discretion Sponsor Provides: 1. Two banners sized 970x250 Optional: Same or different creative 2. One banner sized 850x850 Up to 100 words of copy to run below the 850x850 sized banner 3. One custom UTM for tracking
Materials are due 4 weeks before your scheduled email publish date. Please reference your partner engagement schedule for more information.
Submit advertising and production materials to: Brian McVickers | 602.653.3784 | brian@overlandcollective.com
ADVERTISING GUIDELINES | OVERLANDCOLLECTIVE.COM
6
Podcast Sponsorship Requirements: Podcast Sponsorship is included across these channels: Audio (podcast) Email (banner ads) Video (30-sec. ad included in YouTube video version of podcast) Dimensions are width x height in pixels Ad placement within channels is at publisher’s discretion
LISTEN IN TO THE OVERLAND JOURNAL PODCAST:
Sponsor Provides: 1. Written commercial copy to be read in 30 seconds Or, instead of written copy, provide 5-10 bullet points about your company and product Publisher reserves the right to edit copy. Copy that reads as overly promotional “...our product is the absolute world’s best most amazing...” will be labeled as an “advertisement” 2. Two banners sized 970x250 Optional: Same or different creative 3. One custom UTM for tracking 4. Optional: Advertiser provides one, 30-second video commercial (1080p .mov file please)
LISTEN
LISTEN
Materials are due 4 weeks before your scheduled podcast publish date. Please reference your partner engagement schedule for more information.
LISTEN
Submit advertising and production materials to: Brian McVickers | 602.653.3784 | brian@overlandcollective.com
ADVERTISING GUIDELINES | OVERLANDCOLLECTIVE.COM
6