M A R KE T R E P O R T 2025 JACKSON HOLE | W YOMING
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OUTPOST PROPERTY MANAGEMENT
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O U T P O| STHE T JACKSON HOLE TETONS
I N D U S TRY R E C A P: 2025 The vacation rental industry in 2025 demonstrated resilience as the market continued its evolution toward a more mature, performance-driven phase. While economic uncertainty led to shorter booking windows and increased price sensitivity, demand remained steady in established destinations. Shifts in global travel patterns—including increased outbound travel by U.S. residents and reduced inbound international visitation—reshaped demand in certain markets, but destinations with strong brand recognition, limited inventory growth, and year-round appeal continued to outperform national trends. Across the Western mountain region, demand remained steady for professionally managed homes offering privacy, quality, and proximity to outdoor recreation. As competition intensified, dynamic pricing, operational excellence, and clear value positioning became increasingly important. Guests continued to show rising expectations around cleanliness, proactive communication, and consistency, reinforcing the advantage of experienced local operators with boots-on-the-ground teams. In Jackson Hole, limited new supply and enduring destination appeal supported overall stability. While travelers remained more selective, the region’s reputation for natural beauty and outdoor access continued to attract high-quality bookings. Properties that invested in thoughtful upgrades and professional management were best positioned to succeed in an increasingly competitive environment. (Sources: Key Data Dashboard, U.S. Travel Association, Skift Research, and Regional Tourism data)
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OUTPOST
JAC S O N H O L E | W 522 Y O M| I N G WESTBANK | KCOTTONWOOD WILSON, WY
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R E V E N U E P E R AVA I L A B L E R O O M — RevPAR (Revenue Per Available Room) factors in both the average rate at which a home was reserved (ADR) and the number of nights it was booked, less owner nights and holds (APO). This provides a better indicator of overall performance when compared to looking at these metrics alone. In 2025, Outpost’s RevPAR rose to $301, while the market’s was $286. April saw the lowest RevPAR, with Outpost at $49 and the market down to $39, and July had the highest RevPAR at $594 for Outpost and $545 for the market. This displays Outpost’s continued strength in maximizing both rental rates and occupancy.
R E V PA R I N 202 5* OUTPOST MARKET $600 $500 $400 $300 $200 $100
*A S O F 1 / 7 / 2 02 6
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OUTPOST
DEC
NOV
OCT
SEP
AUG
JUL
JUN
M AY
APR
MAR
FEB
JAN
$0
AV E R A G E L E N G T H O F S TAY — In 2025, Outpost’s average length of stay (ALOS) was slightly above the broader Jackson market, with Outpost averaging 4.6 nights compared to the market’s 4.5 nights. While Outpost’s ALOS remained consistent with 4.6 nights in 2024, the market’s ALOS dropped from 4.7 nights in 2024 to 4.5 this year. The month of April saw the most significant variation, with Outpost surpassing the market by 5.2 vs. 3.5 nights. These trends reflect our focus on catering to both short- and long-term guests while adapting to the changing preferences of travelers.
7 6 5
DEC
NOV
OCT
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M AY
APR
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FEB
4 JAN
NUMBER OF NIGHTS
AV E R AG E L E N G T H O F S TAY I N 202 5* OUTPOST MARKET
*A S O F 1 / 7 / 2 02 6
JACKSON HOLE | WYOMING
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A V E R A G E D A I LY R A T E S — In 2025, the Jackson market saw an increase in Average Daily Rates (ADR), rising from $611 in 2024 to $634 this year. The high points were in February ($792), July ($772), and December ($1,072), while shoulder season months like May and October saw ADRs of $334 and $357, respectively. This reflects the continued trend of seasonality and demanddriven pricing dynamics in Jackson Hole.
M A R K E T AV E R AG E DA I LY R AT E S * 202 5 2024
$1,200 $1,000 $800 $600 $400
*A S O F 1 / 7 / 2 02 6
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OUTPOST
DEC
NOV
OCT
SEP
AUG
JUL
JUN
M AY
APR
MAR
FEB
JAN
$200
O CC U PA N C Y R AT E S — In 2025, Outpost continued to outperform the Jackson market in occupancy rates, achieving a notable 67.5% occupancy, up from 66.8% in 2024, compared to the market’s 45.2%. This represents a 22.3% higher occupancy for Outpost over the market. Outpost’s peak months included January (75.5%), February (80.8%), and September (90.1%), consistently surpassing the market by significant margins. In contrast, the market's highest occupancy rates were 70.5% in July and 68.9% in August, demonstrating the strength of Outpost's performance across the year. The months of May and October saw the most pronounced differences, with Outpost achieving occupancy rates of 57.9% and 67.8%, compared to just 28.9% and 33.9% for the rest of the market. These results underscore Outpost's ability to maintain a strong competitive position even during lower-demand periods.
O CC U PA N C Y R AT E S I N 202 5* OUTPOST MARKET OUTPOST 67.5% VS 66.8% LY / MARKET 45.2% VS 42.9% LY OUTPOST = 22.3% HIGHER OCCUPANCY THAN MARKET
100% 75% 50% 25%
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NOV
OCT
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AUG
JUL
JUN
M AY
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MAR
FEB
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0%
*A S O F 1 / 7 / 2 02 6
JACKSON HOLE | WYOMING
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A I R T R AV E L A R R I VA L S — Air travel to Jackson Hole grew steadily in 2025, with 579,681 deplanements from December 2024 to November 2025, up from 527,883 the previous year. Summer months, particularly July (77,904) and August (76,819) saw peak traffic, reaffirming the area’s appeal as a summer destination. April recorded a seasonal dip to 20,323 deplanements. Year-over-year growth was notable in August (76,819 vs. 66,246) and September (63,441 vs. 51,327), reflecting a shift in popularity towards the later summer months. JAC K S O N H O L E A I R P O R T A R R I VA L S * 202 5 2024 2023 70,000 60,000 50,000 40,000 30,000 20,000 10,000
*A S O F 1 / 7 / 2 02 6
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OUTPOST
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0
N AT I O N A L PA R K V I S I TAT I O N — Visitation to Grand Teton and Yellowstone National Parks remained strong in 2025, with GTNP peaking at 959,904 visitors in July and averaging 2.79% higher than 2024. Yellowstone also saw robust growth, particularly in July (1,174,485) and June (1,098,356), marking a year-to-date increase despite slight winter dips.
T O TA L M O N T H LY V I S I T O R S I N 202 5 ( J A N – N O V ) * G R A N D T E T O N N AT I O N A L PA R K (G T N P ) 202 5 Y E L L O W S T O N E N AT I O N A L PA R K ( Y N P ) 202 5
1,000,000 750,000 500,000 250,000
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(2024)
0
*A S O F 1 / 7 / 2 02 6
JACKSON HOLE | WYOMING
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GUEST DEMOGRAPHICS — In 2025, Outpost's short-term rental (STR) guest demographics followed trends from 2023 and 2024. The majority of visitors came from populous states, led by Texas, followed by California, Florida, New York, and Georgia, mirroring 2024 patterns. Direct flights from cities such as Dallas, Houston, San Francisco, Los Angeles, San Diego, New York, and Atlanta significantly contributed to this visitation.
CA
TOP 5 VISITING STATES
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10.9%
T E XA S
8.2 %
CA L I F ORN I A
7.9%
F LORI DA
5 .2 %
N E W YORK
5 .2 %
GE ORGI A
OUTPOST
NY JACKSON, WY
GA TX FL
JACKSON HOLE | WYOMING
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GRANITE RIDGE | LODGE 1 | TETON VILL AGE (ABOVE AND FACING)
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OUTPOST
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WESTBANK | CEDARS STUDIO 1421 | WILSON, WY
P R O F E S S I O N A L LY M A N A G E D VAC AT I O N R E N TA L S — In 2025, the total count of professionally managed vacation rentals rose to 783 properties, surpassing the previous high of 762 in 2024. Outpost continued to solidify its market leadership, now managing 272 properties, which accounts for 34.74% of the total professionally managed rentals in the area. This highlights Outpost’s sustained dominance in Jackson Hole.
Q UA N T I T Y O F P R O F E S S I O N A L LY M A N AG E D R E N TA L S OUTPOST
272 136
COMPA N Y A
115
COMPA N Y B
68
COMPA N Y C
58
COMPA N Y D COMPA N Y E
30
COMPA N Y F
24
300
200
150
50
0
100
80
OTHER
TOTAL PROPE R TIE S : 783 O U T P O S T = 3 4 . 74% O F P R O F E S S I O N A L LY M A N A G E D P R O P E R T I E S BREAKDOWN BY AREA: TOWN O F JACK SO N = 36 .02% | TE TO N V ILL AG E = 38 .60% | WIL SO N = 25 . 38%
JACKSON HOLE | WYOMING
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TOTA L Q UA NTIT Y O F VAC AT I O N R E N TA L S — In 2025, the number of vacation rental listings across Airbnb and VRBO in Jackson Hole remained stable with 2,402 unique vacation rental properties. The town of Jackson led the market with 850 listings, followed by Teton Village with 746 and Wilson with 632. Teton Village also recorded the highest average sleeping occupancy per unit, at 8.05 on VRBO and 7.79 on Airbnb.
Q UA N T I T Y O F R E N TA L S
TOWN OF JACKSON
47.5%
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52.5%
WILSON
48.1%
51.9%
TE TON VILL AGE
52.1%
47.9%
Listings: 400 | 446 Sleep Count: 2,767 | 2,625 Occupancy Per Unit: 6.91 | 5.88
Listings: 304 | 328 Sleep Count: 2,017 | 1,891 Occupancy Per Unit: 6.63 | 5.76
Listings: 388 | 358 Sleep Count: 3,127 | 2,790 Occupancy Per Unit: 8.05 | 7.79
(VRBO | Airbnb)
(VRBO | Airbnb)
(VRBO | Airbnb)
OUTPOST
SHOOTING STAR | LODGE 7 | TETON VILL AGE
CO N F I G U R ATI O N O F VAC AT I O N R E N TA L S — In 2025, two-bedroom accommodations continued to dominate Jackson Hole's rental market at 31.18% of all listings. Three-bedroom homes were also popular, at 25.84%.
VAC AT I O N R E N TA L C O N F I G U R AT I O N & R E N TA L T Y P E A S A P E R C E N TAG E O F T O TA L I N A G I V E N A R E A
TOWN OF JACKSON
0 BEDROOMS
1 BEDROOM
C 28.02% | TH 5.51% H 38.92% | O 27.55%
CONDO (C)
WILSON
2 BEDROOMS
3 BEDROOMS
TE TON VILL AG E
4 BEDROOMS
C 47.94% | TH 2.53% H 38.13% | O 11.4%
HOUSE (H)
TOWNHOUSE (TH)
(OTHER: HOTEL, ALT VR, B& B + OT H ER)
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OUTPOST
5 BEDROOMS
6+ BEDROOMS
C 42.77% | TH 4.83% H 38.6% | O 13.8%
OTHER (O)
VAC AT I O N R E N TA L AMENITIES — The importance of well-chosen amenities in vacation rentals cannot be overstated, with travelers increasingly using filters like WiFi, pet-friendly options, and hot tubs to make booking decisions. A closer look at year-over-year data highlights notable trends across key neighborhoods. Hot tubs saw consistent popularity in Teton Village, featured in 74.80% of properties, compared to 27.08% in Town and 13.45% in Wilson. Fireplace offerings remained strong, with slight changes in availability: 62.37% in Town, 80.97% in Teton Village, and 82.91% in Wilson in 2025. Pet-friendly rentals saw an increase in the Town of Jackson, rising from 17.02% in 2024 to 23.09% in 2025, in Wilson from 6.65% in 2024 to 14.24%, and from 5.16% to 9.11% in Teton Village. These shifts highlight evolving traveler preferences, with properties focusing on key features like connectivity and relaxation to meet growing demand. A M E N I T I E S O F F E R E D AT VAC AT I O N R E N TA L S A S A P E R C E N TAG E O F T O TA L L I S T I N G S P E R A R E A 100%
75%
50%
25%
0
A/C
FIREPLACE
WIFI
TOWN OF JACKSON
ELEVATOR
WILSON
POOL ACCESS
PET FRIENDLY
HOT TUB
TETON VILLAGE
JACKSON HOLE | WYOMING
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S K I D E S TI N ATI O N S : W I N T E R -A DJ U S T E D O CC U PA N C Y R AT E S — For the 2024 - 2025 winter season (November to March), Jackson Hole's occupancy decreased slightly from 40.1% to 38.1%. All other competitor markets decreased slightly in occupancy, with the exception of Breckenridge, which saw a minor increase from 54.6% to 55.2%. These trends showcase the continued competitiveness of Jackson Hole amongst other western ski destinations.
JACKSON HOLE
PARK CITY AREA
SOUTHWEST COLORADO
TELLURIDE AND MOUNTAIN VILLAGE
2 02 3
BRECKENRIDGE
2 02 3
W I N T E R -A DJ U S T E D O CC U PA N C Y R AT E S F R O M N OV E M B E R 2024 T O M A R C H 202 5
60%
50%
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30%
OUTPOST
2 02 5
2 02 4
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2 02 5
2 02 4
2 02 2
2 02 5
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2 02 5
2 02 4
2 02 2
2 02 3
2 02 5
2 02 4
2 02 2 22
2 02 3
20%
JACKSON HOLE | WYOMING
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OUTPOST CREW AUTUMN 2025
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OUTPOST
WELCOME TO OUR HOME . Since its founding in 2014, Outpost has been dedicated to providing exceptional service and care to guests and homeowners, welcoming them into the stunning beauty of the Tetons. Managing over 270 properties with a locally based team, we share a deep respect for the Jackson Hole community and the mountains we call home, striving to preserve their integrity while creating meaningful connections with those we serve. As part of the Outpost Group—including O2 Cleaning, Terrain Landscaping + Snow Removal, Snake River Roasting Co., and Provisions Catering—we offer comprehensive vacation rental, property management, and luxury caretaking services. Each property is treated with the same care we give our own, ensuring every guest and homeowner feels embraced by this special place. Guided by a vision of respect and stewardship, we are committed to giving back—supporting local causes, promoting environmental education, and fostering responsible tourism. Inspired by Edward Abbey’s words, “Wilderness is not a luxury but a necessity of the human spirit,” we are honored to share the Tetons’ unmatched beauty with all who visit. With gratitude, Mekki Jaidi (Owner & Broker) and Annie Jackson (Managing Director & Broker)
JACKSON HOLE | WYOMING
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K E Y T R AV E L E R T R E N D S F O R 202 5 : H I G H D E M A N D : Summer 2025 saw record travel, with strong
interest in leisure travel and increased use of cars/trains over planes. S O C I A L M E D I A' S I M PA C T: Over 60% of consumers found travel
inspiration on social media, with influencers significantly impacting booking decisions. T E C H I N T E G R AT I O N : Expect more AI in customer service, IoT for
personalized experiences, and contactless check-ins. B U S I N E S S T R AV E L R E B O U N D S : Global business travel
spending saw a strong rebound in 2025.
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M A R K E T R E P O R T 202 5 - R E F E R E N C E S •
Pg 4: Key Data Dashboard, U.S. Travel Association, Skift Research, and Regional Tourism data
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Pages 6–9: Key Data Dashboard
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Page 12: Jackson Hole Airport: https://www.jacksonholeairport.com/airport-board/activity-reports/
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Page 13: National Park Service visitors use: https://irma.nps.gov/STATS/Reports/Park/GRTE
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Pages 17: Outpost research
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Page 18, 20–21, 22: Key Data Dashboard
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Page 26: Expedia, https://partner.expediagroup.com/en-us/resources/blog/2025-traveler-value-index-highlights
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Photography: Taylor Glenn, Aaron Kraft, and Outpost In-House Team
OUTPOST GROUP
OUTPOST OUTPOSTJH.COM | (307) 690-4790 ext. 3 MANAGEMENT@OUTPOSTJH.COM
SNAKE RIVER ROASTING CO. COFFEE HOUSE + ROASTERY (307) 312-2382 SNAKERIVERROASTINGCO.COM HELLO@SNAKERIVERROASTINGCO.COM
TERRAIN TERRAINJH.COM | (307) 218-6153 TEAM@TERRAINJH.COM
O2 CLEANING O2CLEANINGJH.COM | (307) 227-3480 INFO@O2CLEANINGJH.COM
PROVISIONS PROVISIONSJH.COM | (307) 306-4667 INFO@PROVISIONSJH.COM