TRAVEL GUIDE
LAHTI The gateway to Finnish Lakeland
TRAVEL GUIDE
LISBON Where cultural authenticity meets modern serenity
TRAVEL GUIDE
SOUTH ICELAND An enthralling saga wrapped in a powerful realm of fire and ice
JAMAICA
With a deep-rooted carnival atmosphere, sweeping pearly shores, fascinating cultural traditions, Edenic green landscapes, and a food scene that just keeps getting better and better, Jamaica serves up an unmissable Caribbean adventure
MULTI-AWARD-WINNING PHOTOGRAPHER, YASSER ALAA MOBARAK, DISCUSSES TRANSPORTING PEOPLE THROUGH PORTRAITS, CULTURE, AND ARCHITECTURE
GLADSTONE AREA WATER BOARD
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DERICHEBOURG | RHEINMETALL UK
N E B R A S K A P U B L I C P OW E R D I S T R I C T
G A S TO N E L E C T R I C A L
TURNER MINING GROUP
HUNTER VALLEY OPERATIONS
L O S
A N G E L E S
G E N E R A L
End-to-end solutions from exploration to extraction
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ST. JOSEPH’S HEALTH SYSTEM
Elevating the patient experience
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ALTRAD
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MBA ENERGY & INDUSTRIAL
Keeping airlines flying to connect the world
The pioneering endeavour delivering a new benchmark for golf equipment
Transforming waste into valuable resources
On a coal mining mission to champion sustainable practices
MARTIN-BAKER AMERICA, INC. Seat and safety vanguards for the defense sector
VULCAN MOZAMBIQUE
Drop Access works at the intersection of healthcare and clean energy, as we learn from Norah Magero, co-Founder and CEO
GRYDALE
Operator safety through world-class dust management solutions
Unearthing coal potential in Australia, Argo Natural Resources champions sustainable mining practices
Thermo Fisher Scientific has reinforced its position as a trusted biologics manufacturing partner
The ultimate goal of Virginia Tech Dining Services is to create an environment where students not only eat, but also grow, connect, and thrive as members of the Hokie community
Panasonic Connect Europe is a vital bridge between the digital and physical worlds. Peer Schumacher, Head of Electronics Manufacturing Solutions, gives his insight
Brendan Tritton, Managing Director and CEO of Valiant Gold, a Western Australian gold company, discusses advancing the restart of two historic mining centres in the Murchison Goldfields
THE 1-2-1 • THE QUESTION • TURBOCAM
On a mission to be a leading integrated green coal mining operation
M Resources delivers a suite of essential steelmaking raw materials, infrastructure, and mining and logistics services to steelmakers across the globe. Matt Latimore, Founder and President, details the company’s futurefacing approach to investment and market growth
Contributing to a healthier world
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THE THOUGHT LEADER
• THE 1-2-1 • THE QUESTION
Mark Scott, General Manager of Pinto Valley Mining Corp., delves into Capstone Copper’s Pinto Valley Mine and its importance in Arizona’s Globe-Miami mining district
CO O P L A N DS B A K E RY • D N AG RA R • B RA K E B U S H
KOLEKTOR CONSTRUCTION
Garry Edwards, VP EMEA at Wolters Kluwer, emphasises the need for formalised, organisation-wide frameworks to ensure responsible use of artificial intelligence
Jason Bontempo, CEO of Gladiator Metals, discusses the resurgence of the Whitehorse Copper Belt in Canada’s historic Yukon mining district
VECA ELECTRIC & TECHNOLOGIES
N O F A R
E N E R G Y
R O M A N I A
K I N G S PA N
Family-run, proudly Canadian
DANONE ROMANIA
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Real Estate Solutions of the Future
www.foodbeverage-outl ook.com
Locked and loaded
Bridging the Real and Virtual Worlds
Enhancing all outdoor recreation adventures
Real estate solutions of the future
VP of Sustainable and Regenerative Agriculture, discusses PepsiCo’s collaborative regenerative farming initiative Over the last year, Saulsbury has expanded its position as one of North America’s leading engineering, procurement, and construction contractors
As a subsidiary of Dassault Systèmes, DELMIA is on track to shape the manufacturing industry of the future. We speak to Guillaume Vendroux, CEO Jan Diekmann, Head of Business Development and Manufacturing at Ericsson Enterprise Wireless Solutions, explores how private 5G is transforming the factory floor
Enterprise Wireless Solutions, explores how private 5G is transforming the factory floor Jan Diekmann, Head of Business Development and Manufacturing at Ericsson
Packsize is the global leader in packaging automation. We unbox the company’s right-sized approach with Brian Reinhart, Chief Revenue Officer company’s right-sized approach with Brian Reinhart, Chief Revenue Officer Packsize is the global leader in packaging automation. We unbox the
Johan van Jaarsveld, Managing Director of Montego Pet Nutrition, tells us about the pet care brand’s promise of ‘Better Every Day’ tells us about the pet care brand’s promise of ‘Better Every Day’ Johan van Jaarsveld, Managing Director of Montego Pet Nutrition,
YY Group Holding operates an artificial intelligence-native workforce solutions and integrated facility management platform. CEO, Mike Fu, discusses the company’s established capabilities
Simon Thompson, VP Northern Europe at JAGGAER, explains why artificial intelligence-powered data infrastructure is becoming essential
facility management platform. CEO, Mike Fu, discusses the company’s established capabilities YY Group Holding operates an artificial intelligence-native workforce solutions and integrated
intelligence-powered data infrastructure is becoming essential Simon Thompson, VP Northern Europe at JAGGAER, explains why artificial
procurement, and construction contractors as one of North America’s leading engineering, Over the last year, Saulsbury has expanded its position
We speak to Guillaume Vendroux, CEO track to shape the manufacturing industry of the future. As a subsidiary of Dassault Systèmes, DELMIA is on
and Virtual Worlds Bridging the Real
Issue 2
Margaret Henry,
From humble potatoes to gourmet crisps, SAVOURSMITHS is transforming snacking with bold flavours and a rich family heritage
LIPPERT
CBRE www.sustainabilityoutlookmag.com
Iss ue 9
SAVOURING THE FLAVOUR OF THE CRISP PARADIGM SHIFT
CBRE’s multidimensional perspective helps businesses find greater success with real estate facilities. John Kirkman, Senior Managing Director and Supply Chain Leader, gives us the full story
LOCKHEED MARTIN
Contributing to the nation’s net zero goals
OUTLOOK
Contributing to a healthier world Issue 12
N O R D I C S
GREEN BUILDING COUNCIL OF AUSTRALIA
OSMOW’S SHAWARMA ISSUE 10
www.mfg-outlook.com
initiative regenerative farming PepsiCo’s collaborative Agriculture, discusses and Regenerative VP of Sustainable
a rich family heritage with bold flavours and transforming snacking SAVOURSMITHS is to gourmet crisps, From humble potatoes
adventures outdoor recreation Enhancing all
LIPPERT
SHIFT PARADIGM OF THE CRISP THE FLAVOUR SAVOURING
Locked and loaded
MARTIN LOCKHEED
gives us the full story Director and Supply Chain Leader, John Kirkman, Senior Managing success with real estate facilities. helps businesses find greater CBRE’s multidimensional perspective
Margaret Henry,
TELL US YOUR STORY, AND WE’LL TELL THE WORLD the Future Solutions of Real Estate
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Iss ue 9
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healthier world Contributing to a
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ROMANIA DANONE
Canadian Family-run, proudly
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THE THOUGHT LEADER
• THE 1-2-1 • THE QUESTION
CO O P L A N DS B A K E RY • D N AG RA R • B RA K E B U S H
of the future Real estate solutions
CBRE
nation’s net zero goals Contributing to the
AUSTRALIA COUNCIL OF BUILDING GREEN
SHAWARMA OSMOW’S
THE 1-2-1 • THE QUESTION • TURBOCAM
Modernising and transforming health systems
ARGO NATURAL RESOURCES
Delivering construction with integrity and expertise
REMONDIS BELGIEN
DANONE ROMANIA
Proudly operating the nation’s largest and most successful underground gold mine, B2Gold Namibia continues to flourish with exciting plans in the pipeline
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One of Australia’s most recognised industrial service providers
KOLEKTOR CONSTRUCTION
VECA ELECTRIC & TECHNOLOGIES
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R O M A N I A
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W E LC O M E FROM THE EDITOR
GO WITH THE FLOW
TRAVEL GUIDE
LAHTI The gateway to Finnish Lakeland
TRAVEL GUIDE
LISBON
Welcome to our 26th edition of Outlook Travel magazine.
Where cultural authenticity meets modern serenity
TRAVEL GUIDE
SOUTH ICELAND An enthralling saga wrapped in a powerful realm of fire and ice
JAMAICA
With a deep-rooted carnival atmosphere, sweeping pearly shores, fascinating cultural traditions, Edenic green landscapes, and a food scene that just keeps getting better and better, Jamaica serves up an unmissable Caribbean adventure
MULTI-AWARD-WINNING PHOTOGRAPHER, YASSER ALAA MOBARAK, DISCUSSES TRANSPORTING PEOPLE THROUGH PORTRAITS, CULTURE, AND ARCHITECTURE
EDITORIAL Head of Editorial: Jack Salter jack.salter@outpb.com Deputy Head of Editorial: Lucy Pilgrim lucy.pilgrim@outpb.com Senior Editor: Lily Sawyer lily.sawyer@outpb.com Editor: Ed Budds ed.budds@outpb.com Editor: Rachel Carr rachel.carr@outpb.com Copy Editor: Lauren Kania lauren.kania@outpb.com PRODUCTION Art Director: Stephen Giles steve.giles@outpb.com Senior Designer: Devon Collins devon.collins@outpb.com Designer: Louisa Martin louisa.martin@outpb.com Production Manager: Alex James alex..james@outpb.com Digital Marketing Director: Fox Tucker fox.tucker@outpb.com Senior Website Content Manager: Oliver Shrouder oliver.shrouder@outpb.com Social Media Executive: Jake Crickmore jake.crickmore@outpb.com Trainee Digital Content Executive: Tara Steele tara.steele@outpb.com BUSINESS Chief Executive Officer: Ben Weaver ben.weaver@outpb.com Managing Director: James Mitchell james.mitchell@outpb.com Chief Technology Officer: Nick Norris nick.norris@outpb.com Content Director: Neil Perry neil.perry@outpb.com Global Head of Media: Lewis Hammond lewis.hammond@outpb.com Global Media Executive: Kai Boyle-Vennard kai@outpb.com ADMINISTRATION Finance Director: Suzanne Welsh suzanne.welsh@outpb.com Finance Manager: Victoria McAllister victoria.mcallister@outpb.com CONTACT Outlook Travel magazine Norvic House, 29-33 Chapelfield Road Norwich, NR2 1RP, United Kingdom Sales: +44 (0) 1603 804 445 Editorial: +44 (0) 1603 804 431 SUBSCRIPTIONS Tel: +44 (0) 1603 804 431 jack.salter@outpb.com www.outlooktravelmag.com Instagram:
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Drift gently downstream with us on a raft of bamboo in the blissful Caribbean island of Jamaica. Our cover star is one of the region’s top travel destinations, the soulful sounds and infectious rhythm of reggae synonymous with its unmatched cultural essence. The country’s colourful capital of Kingston is the core of Jamaican culture, whilst Montego Bay – its second-largest city – offers a much more relaxed vibe. Jamaica’s recovery since Hurricane Melissa in October 2025 has instilled a new sense of hope, seen throughout the revitalisation of its flourishing tourism offering. “Travellers arriving in 2027 will find a destination that did not merely recover but used recovery to build towards something larger,” highlights Donovan White, Director of Tourism at the Jamaica Tourist Board, who we interviewed in March last year. From one Caribbean island to a Finnish labyrinth of forests, lakes, and islands – Päijät-Häme – whose regional capital, Lahti, is an exceptional outdoor and nature destination. Situated on a vast ridge formation known locally as Salpausselkä, which became a UNESCO Global Geopark in 2022, the true essence of Lahti is balance. “One of the hidden gems of our region is simply the opportunity to experience Finnish silence,” says Visit Lahti CEO, Raija Forsman. Lahti’s rugged Nordic neighbour, South Iceland, tells the story of ancient eruptions and nature’s relentless forces. It is defined by powerful contrasts – glaciers and volcanoes; black-sand beaches and green farmland; cascading waterfalls and vast lava fields. “The interplay between fire and ice, along with the ever-changing light and weather, creates a dynamic landscape that feels different every time you visit,” outlines Ragnhildur Sveinbjarnardóttir, Managing Director of Visit South Iceland. There are plenty more dynamic landscapes to discover in this edition, from the seven hills of Lisbon to the modern metropolis of Macao and swagger of Dallas. Enjoy your read and happy travels! Jack Salter Head of Editorial, Outlook Publishing Outlook Travel Issue 26 | 3
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CONTENTS S E P T E M B E R
2 0 2 6
•
I S S U E
2 6
REGULARS 06 BEHIND THE LENS Transporting people through portraits, culture, and architecture
06
12 ROUND UP: HIDDEN GEMS IN YUNNAN
34
T RAV E L G U I D ES
South of the colourful clouds
CARIBBEAN
20 TRAVEL BUSINESS: GUINNESS CLUBHOUSE
34 JAMAICA
The Premier League and Guinness under one roof
OCEANIA
174 LORD HOWE ISLAND Australia’s timeless paradise
An unmissable Caribbean adventure
EUROPE
70 LAHTI The gateway to Finnish Lakeland
86 SOUTH ICELAND An enthralling saga wrapped in a powerful realm of fire and ice
20
28 SUSTAINABILITY STORIES: ECOTOURISM AUSTRALIA The national peak body for eco- and sustainable tourism
106 LISBON Where cultural authenticity meets modern serenity
188 VANUATU The epitome of barefoot luxury
AFRICA
120 AMALFI
196 CABO VERDE
Off-season authenticity in Italy
An African utopia with Portuguese soul
132 LUXEMBOURG Fairytale castles, stunning valleys, and historic European charm
ASIA
144 MACAO A colourful cultural convergence
28
174
AMERICAS
214 THE LAST STOP
160 DALLAS
Equal parts spiritual and bewitching
Where American legends are woven
F E AT U R E S 204 CRAFTING A COMMUNITY THROUGH CLAY, CORK, AND CUISINE A joyful intersection of connections and creativity
210 THE SPIRIT OF SPLIT Croatia’s coastal gem dating back to Diocletian
Outlook Travel Issue 26 | 5
BEHIND THE LENS INTERVIEW
BEHIND THE LENS
Capturing exceptional moments across South Asia and Africa, renowned travel photographer Yasser Alaa Mobarak discusses his passion for transporting people through portraits, culture, and architecture WR I TE R : LU CY P ILG R I M P H OTO GRA P H Y: YAS S ER AL AA MOBARAK
Y
asser Alaa Mobarak is a multi-award-winning photographer from Alexandria, Egypt. Informed by his curiosity and love for
documenting the undocumented, he has received international recognition and numerous accolades. These include the Travel Photographer of the Year Award, National Geographic Award, Sony World Photography Awards, Andrei Stenin International Press Photo Contest, and Amateur Photographer of the Year. Mobarak also appeared at the Florida Museum of Photographic Arts, Sarajevo Photography Festival, International Photo Awards, Egypt Press Photo, Paris Photo Prize, and Royal Photographic Society. Today, he is a contributor to National Geographic Traveller UK, a Visiting Instructor at the Delhi College of Photography in India, and a Licentiate of the Royal Photographic Society in the UK.
Outlook Travel Issue 26 | 7
BEHIND THE LENS INTERVIEW
Outlook Travel (OT): Firstly, what drew you to work in travel photography? Yasser Alaa Mobarak (YAM): What first drew me to travel photography was my early exposure to travel and cultural diversity. I first travelled abroad at the age of 16 to Morocco for a volunteering conference. That experience had a strong impact on me – I was struck by the diversity of its cities and cultures, and I naturally wanted to capture those moments so I could share them with friends when I returned home. That initial curiosity stayed with me, and I began my photographic journey more seriously at 18 years old. For several years, I focused on documenting different cities across Egypt and publishing my work in various magazines, with the goal of showcasing the richness of my own culture through my lens.
BEHIND THE LENS INTERVIEW
OT: What excites you most about travel photography? YAM: What excites me most about travel photography is its ability to transport people visually. Through a single image, you can make someone feel as if they’ve stepped into that place themselves. I love the idea that a photograph can spark curiosity, emotion, or even inspire someone to visit a destination they have never considered before. For me, it’s not just about capturing a location, but creating a connection between the viewer and the place, and turning a moment into a sense of discovery.
A major turning point came in 2016 when I moved to India to teach photography at the Delhi College of Photography. During that time, I was recognised by National Geographic Traveller India, which was incredibly encouraging. It was then that I realised I didn’t have to separate my passions – I could combine photography and travel into one path, which is when I fully committed to building a career in travel photography.
OT: On the flip side, what are the biggest challenges? YAM: One of the greatest difficulties is constantly finding new destinations or less-visited places and photographing them in a way that feels fresh and original. In travel photography, many iconic locations have already been widely documented, so the challenge is to move beyond familiar perspectives and avoid repeating what has already been done. It pushes me to look deeper – into angles, timing, light, and local stories – to create a visual approach that hasn’t been seen before and still feels authentic. Outlook Travel Issue 26 | 9
BEHIND THE LENS INTERVIEW
OT: How would you describe your style of photography? YAM: My style focuses on portraits, culture, and architecture. I’m drawn to clean, simple compositions where the subject is clearly defined and not overwhelmed by distractions in the frame. I often try to eliminate visual clutter whilst shooting – especially crowds – because I feel the world is already visually and mentally overloaded. Through my images, I aim to offer the viewer a moment of calm and clarity, allowing them to connect more deeply with the subject, place, or emotion within the frame. OT: What has been one of your favourite destinations to capture? YAM: One of my favourite destinations to capture has been Uzbekistan. I spent two weeks exploring Tashkent, Bukhara, and Samarkand, and it was an unforgettable experience. In particular, Bukhara and Samarkand felt like stepping 10 | Outlook Travel Issue 26
BEHIND THE LENS INTERVIEW
HOW I GOT THIS PHOTO: On my first travel photography trip after returning to Egypt from India, I visited Azerbaijan to photograph the Heydar Aliyev Centre. After months of research and days of revisiting the same spot, I captured a girl in a yellow jacket against the blue sky – a turning point that won over 100 awards.
into a different historical era – the architecture, atmosphere, and cultural depth made the experience feel timeless. It’s one of those places that stays with you long after you leave, and I’m very eager to return and explore more of its cities and hidden corners. OT: Have you been involved in any interesting assignments or projects recently that you’d like to highlight? YAM: One of my favourite recent assignments was spending a week at the Pashupatinath Temple in Kathmandu, Nepal, photographing the Sadhus and visitors during the Maha Shivaratri festival. It was a deeply immersive experience, both visually and culturally, as the temple becomes a powerful gathering place during the festival. The project was later published in several magazines and also exhibited by the Embassy of Nepal in Egypt at the
Cairo Opera House, which made it an especially meaningful assignment for me as it connected my work with cultural exchange. OT: Finally, what’s next for the future? Are there any new destinations you’d like to cross off your bucket list? YAM: Looking ahead, I’m focused on continuing to expand my travel photography work into new regions and cultures. There are still many destinations on my bucket list that I’m eager to explore. In particular, I would love to visit Kenya, Zanzibar, and Kazakhstan. Each of these places offers a very different cultural and visual landscape, and I’m especially interested in how their traditions, people, and environments can be interpreted through photography. I see these future travels as both a creative challenge and an opportunity to continue evolving my perspective as a photographer. http://www.morarescu.de Outlook Travel Issue 26 | 11
ROUND-UP
HIDDEN GEMS IN YUNNAN
12 | Outlook Travel Issue 26
HIDDEN GEMS IN YUNNAN ROUND-UP
Sharing international borders with Myanmar, Laos, and Vietnam, Yunnan is a picture-perfect province in southwest China known for its rich culture and history. Literally translating to ‘south of the colourful clouds’, Yunnan enjoys snow-capped mountains, deep river canyons, and is home to a large portion of the nation’s endemic flora and fauna. Join us as we uncover some of the region’s hidden gems WR I T E R : L I LY S AWYE R
WHAT: DALI Nestled between the capital city of Kunming and neighbouring Lijiang, Dali is a hub for nature lovers and culture seekers alike, offering a slower travel experience where you instantly feel at peace. Once the capital of Yunnan, Dali is bordered by the majestic Cangshan Mountain, with a walled old town at the epicentre – whose history stretches back to the kingdom of Nanzhao in the 8th century, which flourished during the Tang dynasty – and contains traditionally styled homes of the local Bai community. Beyond the old town, the Three Pagodas of Chongsheng Temple rise, whilst east of the ancient city lies Erhai Lake – a stunning alpine fault lake spanning 250 square kilometres.
HIDDEN GEMS IN YUNNAN ROUND-UP
WHAT: WEISHAN This peaceful town attracts very few tourists compared to nearby hubs like the capital, meaning it comes highly recommended for those who hate crowds but love authenticity. Known as the ‘hometown of famous snacks’, Weishan is a hidden gem for food enthusiasts. Every March, the quiet streets come alive during the Weishan Snack Festival, during which local delicacies of the Yi and Hui communities are served to delight the taste buds. The festival culminates in an animated night market, where the streets fill with glowing lanterns and bustling crowds after sunset, whilst food stalls continue to serve local dishes accompanied by lively music.
WHAT: OLD TOWN OF LIJIANG A UNESCO World Heritage Site featuring traditional Naxi wooden architecture, crisscrossing canals, and vibrant nightlife, the Old Town of Lijiang captivates travellers with its well-preserved ancient townscape. Historically, the area was an important trading post on the Tea Horse Road, which led to its emergence as an important site for cultural and technological exchanges between various ethnic groups. From a height of 2,400 metres (m), discover quaint cafés tucked away in the town’s quieter streets from a high vantage point, where you can enjoy incredible panoramic views of the entire town from above. Outlook Travel Issue 26 | 15
WHAT: JADE DRAGON SNOW MOUNTAIN One of the main reasons people visit Lijiang is to experience the Jade Dragon Snow Mountain – or Yulong Snow Mountain as it’s locally known. The stunning peak rises 5,596 m above sea level and features an observation deck at 4,680 m. It is also accessible via cable car, offering sweeping vistas of the snow-capped mountains and ancient glaciers beyond. At the summit, a famous open-air cultural show, Impression Lijiang, features over 500 performers showcasing traditional songs and dances against the breathtaking backdrop of the snowy mountain, demonstrating the unique regional customs of the Lijiang area.
HIDDEN GEMS IN YUNNAN ROUND-UP
WHAT: TIGER LEAPING GORGE Nestled within the stunning mountains of Yunnan province, Tiger Leaping Gorge stands out as one of the world’s deepest and most awe-inspiring river canyons. Set on the Jinsha River – a primary tributary of the upper Yangtze River – this UNESCO World Heritage Site is located 60 kilometres north of Lijiang and is part of the Three Parallel Rivers of Yunnan Protected Areas World Heritage Site. At its narrowest point, a massive boulder sits in the middle of the gorge which, legend has it, a tiger once used to leap across the river to escape hunters, giving the landmark its name. Despite its daunting appearance, hiking trails throughout Tiger Leaping Gorge are beginnerfriendly and well signposted, making for two days of easy walking amidst beautiful landscapes.
Outlook Travel Issue 26 | 17
WHAT: NAPAHAI LAKE Known as The Mountain’s Mirror, Napahai Lake is a seasonal alpine lake and protected nature reserve in Yunnan, just a stone’s throw from the Dukezong Ancient Town. En Route from Shangri-La to Napahai Lake, you can encounter a colourful monument of giant Tibetan prayer flags. Inscribed with prayers, each flag flutters in the wind to spread blessings against a backdrop of cloudkissed mountains and verdant meadows where wild horses gallop. Songzanlin Monastery’s viewing platform, meanwhile, offers a spectacular view of the Ganden Sumtseling Monastery – perched majestically on the hill across the valley, it is the largest Tibetan Buddhist monastery in Yunnan province and the spiritual heart of the local community. 18 | Outlook Travel Issue 26
HIDDEN GEMS IN YUNNAN ROUND-UP
WHAT: YILIANG Less than an hour’s drive from Yunnan’s capital, Yiliang is a relatively undiscovered sanctuary with a population of just 430,000. Discover the county’s local delicacy – unique tea leaves that grow exclusively on Yiliang’s Baohong Mountain. Best enjoyed fresh, Baohong tea production is limited to small local workshops where the leaves are processed and packaged. Elsewhere in Yiliang, Lan Lao Ya duck is a musttry, glazed with honey and prepared in a mud brick oven fuelled by pine branches and needles. Reared semi-wild and therefore considered tastier than the well-known Beijing Peking duck, the best place to try Lan Lao Ya duck is Xuecheng restaurant, where 12 ducks are cooked during a special ceremony that takes place at lunch and dinnertime.
T RAV E L B U S I N ES S
CLUBHOUSE Set across three immersive stories, Guinness Clubhouse brought together the worlds of football and Guinness under one roof for an experience every fan could enjoy. We check in for a football-themed stay with Sean O’Donnell, Marketing Director of HEINEKEN Malaysia, and Pei Wen Loy, Marketing Manager – SEA Beer at Diageo WRITER: GEORGE MARSDEN
Pei Wen Loy, Marketing Manager – SEA Beer, Diageo
20 | Outlook Travel Issue 26
Sean O’Donnell, Marketing Director, HEINEKEN Malaysia
G U I N N ES S C LU B H O U S E T R AV E L B U S I N E S S
G U I N N ES S C LU B H O U S E T R AV E L B U S I N E S S
W
hen the final whistle blows, and your team has just won, all you are left wishing is that the night could go on. Indeed, sports watching culture is changing and it’s time for venues to catch up. Guinness Clubhouse in Kuala Lumpur, Malaysia offered a visionary answer, providing an all-exciting, all-inclusive taste of the future of sports. A uniquely rustic-shaped, three-story building, the venue offered an experience beyond the beautiful game. Everyday within the space was ‘A Lovely Day for a Guinness’, with the brand embedded in everything from the food you ate to the rooms you slept in. Whether you follow every football match closely or simply enjoy the atmosphere the game brings, Guinness Clubhouse was a football-themed stay crafted for all. As the official beer of the Premier League, Guinness is always looking for ways to bring fans closer to the game, and Guinness Clubhouse was one way of doing that. “In Malaysia, many Premier League matches take place late at night, often after midnight. We saw an opportunity to design something around that reality, a space where fans can come together during those hours when most public venues are no longer open,” opens Sean O’Donnell, Marketing Director of HEINEKEN Malaysia.
INTIMATE SETTING With many of the biggest Premier League matches often taking place after midnight in markets like Malaysia, Guinness Clubhouse offered a more personal setting. Rather than a bar or stadium, the venue reimagined the matchday experience by shifting it from public venues into a more intimate, shared environment. Fans could enjoy the smooth and creamy Guinness Draught they would typically order at a bar in a shared space, giving fans a comfortable area to gather, watch matches, and stay the night. “Guinness Draught in Can was an important part of that experience, giving fans a way to enjoy the unmistakably smooth and creamy Guinness Draught experience in an at-home setting. Guinness Clubhouse brought that occasion to life around football, giving fans a space to watch, connect, and enjoy the match together,” O’Donnell sets out. The venue brought together Malaysian fans who typically watch games at home, gather at late-night eateries, or connect with friends throughout the game in one cohesive place. Fans were encouraged to engage with one another – rather than a quick outing, Guinness Clubhouse offered a private space designed entirely around match day, from live screenings and match-night food to interactive elements. 22 | Outlook Travel Issue 26
WHAT COULD GUESTS LOOK FORWARD TO AT GUINNESS CLUBHOUSE? • A giant projector with surround sound, recreating the atmosphere of a football stadium where live Premier League matches could be enjoyed on selected match nights. • Indulging in a bite from the fully stocked kitchen pantry, featuring Guinness-infused snacks and match-night essentials – a foodie’s heaven. • Battling it out in the play zone with foosball, table football, and a pool table. • Football-branded bedrooms that could house up to 20 guests, complete with a starter pack featuring Guinness Draught in a can for those who wanted to continue the celebrations after the final whistle.
G U I N N ES S C LU B H O U S E T R AV E L B U S I N E S S
“Guests could move between spaces, spend time with their group, and enjoy the freedom of not having to cut the night short or head elsewhere,” O’Donnell insights. The first floor was ‘where it happens’, as guests could catch live Premier League matches on a large projector with surround sound, recreating the energy of a football stadium in the living room. This was complemented by a fully stocked kitchen and pantry featuring Guinness-infused snacks, match-night essentials, and Guinness Draught in Can. The second floor was a more interactive space, designed as a play zone. It featured foosball and a pool table, giving fans a chance to engage, compete, and connect beyond the screen.
“At its core, Guinness Clubhouse reflected what matchday is really about – the conversations, shared reactions, and rituals that bring people closer to the game and each other” – S E A N O ’ D O N N E L L , M A R K E T I N G D I R E C T O R , H E I N E K E N M A L AY S I A
“In this way, Guinness Clubhouse became a home ground for all kinds of fans – from the diehard to the social viewer – bringing everyone together under one roof,” outlines O’Donnell.
THREE-STOREY IMMERSIVE EXPERIENCE Guinness Clubhouse offered three immersive storeys which brought together Premier League and Guinness fans under one roof, each designed to elevate a different part of the matchday experience.
Above: Football-themed sleeping area accommodating for overnight stays Right: Fridge stocked with Guinness Draught in a can
G U I N N ES S C LU B H O U S E T R AV E L B U S I N E S S
The third and final floor offered a more relaxed setting with Guinness and football-inspired bedrooms that could accommodate up to 20 guests, allowing fans to settle and stay after the final whistle was blown. “By building the experience around an overnight stay, Guinness Clubhouse removed the usual constraints of late-night viewing, bringing together great football, great company, and Guinness in a way that made match night worth staying up for,” O’Donnell emphasises.
THE GREATER SHIFT Globally, the football viewing experience is evolving, changing from large, social viewing occasions into a more flexible format that better fits different routines and group dynamics. “What we are seeing is not a move away from large, social viewing occasions, but an expansion of how matchday is experienced,” notes Pei Wen Loy, Marketing Manager – SEA Beer at Diageo. When games are played late at night or early in the morning, it naturally changes how fans choose to watch and, whilst pubs and public screenings remain an important part of football culture, there is a growing demand for more flexible formats that are more suited to different routines and group dynamics.
●What we are seeing is not a move away from large, social viewing occasions, but an expansion of how matchday is experienced” – P E I W E N L O Y, M A R K E T I N G M A N A G E R – S E A B E E R , D I A G E O
Outdoor lounge area for guests to relax between matches Top left: Play zone featuring foosball and a pool table for friendly competition Middle: Social seating area within the kitchen space at Guinness Clubhouse
Outlook Travel Issue 26 | 25
G U I N N ES S C LU B H O U S E T R AV E L B U S I N E S S
Fans today are creating their own matchday moments – whether heading out, staying in, or bringing a group together in a more private setting. “Guinness continues to play a role across both settings, whether in bars or at home, with Guinness Draught in a can allowing fans to enjoy the same distinctive experience together across different matchday occasions,” Loy tells us. What remains is the desire for connection – sharing the highs, lows, and everything in between, even as the way people choose to consume media is changing. “Guinness Clubhouse reflected this shift. It offered an alternative way to experience matchday, one that complemented traditional settings whilst staying true to what Guinness stands for: bringing people together over great football and a pint,” enthuses Loy.
26 | Outlook Travel Issue 26
G U I N N ES S C LU B H O U S E T R AV E L B U S I N E S S
Above: Interactive football gaming area Top middle: Fully stocked kitchen and pantry featuring Guinness-infused snacks, match-night essentials, and Guinness Draught in a can Left: Subsoccer game setup within the play zone Far left: Living room at Guinness Clubhouse designed for shared matchday viewing
ENCOURAGING SIGNS Every available slot at Guinness Clubhouse was fully booked throughout the campaign period. This highlights a clear appetite for a different kind of matchday experience, one that goes beyond convenience and focuses more on how fans want to spend time together. Increasingly, fans are not just looking for a place to watch the game, but a setting that allows them to enjoy it meaningfully with their friends. This is also reflected in guest feedback, where many highlight the sense of togetherness as a standout. “The space brought together different types of fans, from diehard supporters to more casual viewers, all sharing the same moments, reactions, and conversations throughout the night,” O’Donnell says.
“For Guinness, this reinforces the role we want to play, creating spaces where football, connection, and shared experiences come together to make it ‘A Lovely Day for a Guinness’,” Loy concludes. Guinness Clubhouse is a taste of what is to come – epitomising the future of sports experiences by curating a space where the night does not end at the final whistle.
CLUBHOUSE Outlook Travel Issue 26 | 27
S U S TA I N A B I L I T Y S TO R I E S
Sustainable, Culturally Responsible Tourism
Ecotourism Australia is a non-government, not-for-profit organisation established to support credible, responsible, and sustainable tourism across Australia. We learn more from CEO, Elissa Keenan WRITER: ED BUDDS
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s the national peak body for both eco- and sustainable tourism, Ecotourism Australia is recognised globally for its industry standards and work with certified operators, destinations, members, government, and industry partners to build capability and champion tourism that benefits people, place, and nature. “Our legacy programme – ECO Certification – was the world’s first national ecotourism certification programme and the Sustainable Tourism Certification, launched in 2022, supports non-nature-based businesses achieve global best practices,” introduces CEO, Elissa Keenan. Today there are some 2,500 accommodations, tours, and attractions certified by Ecotourism Australia. The organisation is also a founding member of the Tourism Sustainability Certifications Alliance (TSCA), a global association for sustainable tourism established in January 2025. 28 | Outlook Travel Issue 26
TSCA members are responsible for certifying more than 19,000 travel and tourism enterprises, organisations, and destinations across the globe – representing the largest cohort of certified operators worldwide.
RECOGNISED GLOBAL LEADER Launching the world’s first national ecotourism certification programme in 1996 is a legacy that the organisation is enormously proud of. “At a time when ecotourism and sustainability were far from mainstream, our tourism operators could see the opportunity and need to protect planet and place and support community,” Keenan recalls. Ecotourism Australia’s ECO Certification was developed to reflect and recognise those tourism operators who were implementing sustainability well before the rest of the world was prioritising it.
ECOTOURISM AUSTRALIA S U S TA I N A B I L I T Y S T O R I E S
Outlook Travel Issue 26 | 29
ECOTOURISM AUSTRALIA S U S TA I N A B I L I T Y S T O R I E S
“Our standard is now 30 years old, and Ecotourism Australia remains a recognised global leader. “Over 30 years, we have seen sustainability evolve from a focus largely associated with nature-based tourism to an expectation across the entirety of the visitor economy and going beyond environmental sustainability,” she prides. Whilst protecting the natural environment remains a key pillar, the focus of sustainability must also prioritise protecting culture, supporting local communities, and socioeconomic development. Today, the organisation has two globally recognised programmes – its certification for nature-based operators and the Sustainable Tourism Certification for non-naturebased businesses. Across the entire spectrum of industry, Ecotourism Australia works with micro and small businesses through to major global brands such as Accor and Marriott.
AN AUTHENTIC AUSTRALIAN EXPERIENCE As Australia is a vast country and a long-haul destination for most international visitors, Keenan advises travelling with
intention and taking things slowly. “Leave the city and choose a few regions and immerse yourself in local culture, food, and experiences rather than trying to cover too much ground over a short period of time,” she emphasises. “Opt for public transport or an electric vehicle (EV) where possible – take the train through the Blue Mountains, hire an EV to explore Margaret River, or join a certified operator on the Great Barrier Reef who actively protects the ecosystems you are visiting.” Sustainable tourism is moving from a niche choice to a mainstream expectation – travellers are increasingly seeking authentic experiences that protect nature, celebrate culture, and benefit local communities, whilst destinations around the world grapple with climate change, biodiversity loss, overtourism, and growing scrutiny of environmental claims. Australia has a unique opportunity to lead as its extraordinary natural landscapes, First Nations cultures, and regional destinations are exactly what global travellers are looking for. Ecotourism Australia’s focus is on helping businesses
“At a time when ecotourism and sustainability was far from mainstream, our tourism operators could see the opportunity and need to protect planet and place and support community” – ELISSA KEENAN, CEO, ECOTOURISM AUSTRALIA
30 | Outlook Travel Issue 26
ECOTOURISM AUSTRALIA S U S TA I N A B I L I T Y S T O R I E S
Accor Queensland hotels certified by Ecotourism Australia
demonstrate credible sustainability through trusted certification, giving travellers confidence whilst ensuring tourism continues to create positive outcomes for nature, communities, and the visitor economy.
MAINTAINING TRUST The biggest challenge for sustainable tourism today is maintaining trust in an increasingly crowded sustainability landscape. As more environmental claims, labels, and certification programmes emerge, it can become difficult for businesses and travellers to distinguish between genuine, independently verified certification and self-declared claims.
Central Coast receives ECO Destination certification
Martin Lopez Behar, Eco and Sustainable Tourism Specialist (right), with Austrade’s Garrett Tyler-Parker (left) at Short Term Accommodation Association Australia (STAAA) event
Ecotourism Australia’s response has been to continue raising the bar. “For more than 30 years, we’ve maintained rigorous, evidence-based certification programmes that are independently verified and continually updated to reflect evolving international best practices,” Keenan enthuses. “We’re also helping shape international best practices as a founding member of the TSCA. This work helps ensure Australian certified businesses remain recognised and competitive in an increasingly global tourism market, whilst giving travellers greater confidence that certified operators meet robust and consistent standards wherever they travel.” Outlook Travel Issue 26 | 31
ECOTOURISM AUSTRALIA S U S TA I N A B I L I T Y S T O R I E S
ECOTOURISM AUSTRALIA VALUES Positive – The organisation is proud of its legacy, optimistic about the future, and continues to influence change as future-focused custodians for eco-, regenerative, and nature-based tourism. Integrity – Ecotourism Australia works with trust, transparency, and best practice standards and helps its certified operators and members create better experiences through ethical and sustainable operations and destinations. Respect – By respecting and advocating for the best possible standards and recognition of culture, the organisation champions its operators, team, and the entire sector. Collaborate – Ecotourism Australia is one team and values its partnerships that help it connect, champion, inspire, and inform.
Ecotourism Australia at the Australian Tourism Exchange (ATE)
Meanwhile, the other major challenge is the growing impact of climate change on tourism. Extreme weather, biodiversity loss, and changing visitor expectations are reshaping how tourism businesses operate. “Rather than viewing this simply as a risk, we’re helping the industry build long-term resilience and competitiveness through practical guidance, certification, climate leadership, and advocacy that protects the natural and cultural assets Australia’s visitor economy depends on,” assures Keenan.
“Ultimately, our goal is to help Australian tourism businesses thrive by protecting the natural and cultural values that underpin our visitor economy for generations to come” – ELISSA KEENAN, CEO, ECOTOURISM AUSTRALIA
Team bonding day
Ecotourism Australia board at the Global Sustainable Tourism Summit
PROTECT AND THRIVE Keenan’s ambition for the organisation moving forward is simple – to ensure Australia is recognised as a global leader in sustainable tourism. “Over the next 12 months, we’ll continue growing our certified community, evolving our certification programmes in line with international best practices, and strengthening Australia’s position through global partnerships such as the TSCA,” she sets out.
Keenan with Green Destinations
It will also continue investing in industry capability through education, practical resources, and thought leadership, whilst advancing work in climate action, naturepositive tourism, First Nations tourism, and destination sustainability. “Ultimately, our goal is to help Australian tourism businesses thrive by protecting the natural and cultural values that underpin our visitor economy for generations to come,” Keenan closes optimistically. Outlook Travel Issue 26 | 33
JAMAICA
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t’s not often you come across a destination that fully lives up to its reputation, let alone exceeds it the more you visit. Yet, Jamaica is one of the Caribbean’s top travel destinations for good reason, welcoming over four million visitors (stopover and cruise) in 2024. Indeed, travellers from across the world are drawn in by Jamaica’s high energy, seen in both its cultural and musical 34 | Outlook Travel Issue 26
heritage and, more figuratively, in its dramatic peaks, like those of the Blue Mountains. Synonymous with the island’s unmatched cultural essence, the soulful sounds of reggae beat like a drum through the heart of the nation. This globally loved music genre encapsulates feelings of resistance, liberation, and spiritual connection, having originated in Kingston in
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JAMAICA T R AV E L G U I D E
With a deep-rooted carnival atmosphere, sweeping pearly shores, fascinating cultural traditions, Edenic green landscapes, and a food scene that just keeps getting better and better, Jamaica serves up an unmissable Caribbean adventure WRITER: LUCY PILGRIM | PROJECT MANAGER: ALFIE WILSON
the 1960s, where reggae became a resounding voice for marginalised communities. Reggae soon evolved into a celebration of cultural identity, emphasised by the colours seen across the island: black represents the strength and creativity of the people, gold symbolises wealth and the sunshine, and green stands for the lush vegetation of the island.
Travellers are instantly immersed in the infectious rhythm of reggae as its soulful vibes can be felt on the streets of Kingston, where weekly street dances, towering speakers, and electric dance crews bring the Jamaican capital to life. Kingston Dub Club’s Sunday night sessions are also loved by both locals and visitors alike, offering a playful taste of heavy roots reggae. Outlook Travel Issue 26 | 35
JAMAICA T R AV E L G U I D E
Perched on the southeast coast of the island, Kingston is the core of Jamaica’s culture. To experience the true soul of the island, immerse yourself in the energy of its beautiful streets and take in the harmonious warmth of its diverse communities. You should also be sure to check out Montego Bay. Known locally as ‘MoBay’, it is Jamaica’s second-largest city behind the capital and offers a much more relaxed vibe, perfect for those prioritising ‘R and R’. Doctor’s Cave Beach in Montego Bay is well worth a visit, especially if you’re with family and looking for some fun in the sun for all generations. Routinely recognised as the best beach in the area, soak up the sun on its golden shores and make the most of a well-stocked beach club just a stone’s throw away. This picture-postcard beach also lets you see the best of Jamaican marine life through numerous snorkelling and scuba diving providers. If the stunning beach scenery and vibrant atmosphere wasn’t enough to entice you to this fantastic island, then Jamaica’s food scene certainly will. On the rise as one of the Caribbean’s top culinary destinations, travellers are increasingly hungry for the bold flavours of jerk chicken, served fresh from authentic roadside jerk pans, offering earthy, aromatic notes that dance on the tongue.
JAMAICA’S CLIMATE The island boasts a tropical climate all year round, with temperatures remaining between 22 degrees Celsius (°C) and 31°C. However, there are wet and dry seasons to be aware of. The latter falls between mid-December and April, where visitors can enjoy bright sunshine, little rainfall, and low humidity. On the flip side, Jamaica’s rainy season occurs between the months of May and November, bringing high humidity and tropical downpours. The rain falls in short bursts rather than a consistent downpour. Therefore, as long as you plan your trip accordingly, coming to Jamaica during this period means you can make the most of fewer crowds, lower flight and hotel prices, and thriving vegetation and green landscapes.
JAMAICA’S 2027 EVENTS Several major events are happening next year to add to your Jamaica itinerary, including: • Reggae Month (February) - Primarily taking place in the capital, it features both live and digital performances that honour the history, culture, and global impact of reggae music. • Jamaica Blue Mountain Coffee Festival (March) - This annual festival celebrates all things coffee. • Jamaica Food and Drink Festival (March) – A four-day celebration, each dedicated to a different theme, cementing the island as the culinary capital of the Caribbean. • Carnival in Jamaica (31st March – 6th April) – Comprising parties, concerts, dance sessions, and the iconic Road March on Sunday 4th April in Kingston, in celebration of the island’s soca season. • International Reggae Day (1st July) – A day of recognition of the global impact of the genre created in Jamaica. • Reggae Sumfest (Mid-July) – This week-long reggae and dance festival is the height of Montego Bay’s calendar, showcasing the best local and global artists.
36 | Outlook Travel Issue 26
They’re also increasingly hungry for Jamaica’s national dish, ackee and saltfish. This colourful plate is a delight for all the senses, as ackee – the national fruit – is sautéed with saltfish and served with onions, tomatoes, and sweet peppers. Other must-try foods are the widely loved Jamaican patty and succulent curry goat, immersed in spices and rich flavours. Visitors can enjoy the delights of Jamaica’s food scene through culinary gems like the Jamaica Food and Drink Festival, Jamaica Blue Mountain Coffee Festival, Miss T’s Kitchen, and globally beloved exports such as Appleton Estate rum. Whether you are at work or scrolling on the sofa, a trip to Jamaica sits right within your grasp, waiting for you to unlock the ultimate Caribbean destination experience.
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Industry Insights
JAMAICA TOU DONOVAN WHITE Director of Tourism
Much has changed for the Jamaica Tourist Board (JTB) since we last spoke in March 2025, with its role as the island’s national tourism agency expanding significantly thanks to Jamaica’s increasing recognition as the Caribbean’s premier travel spot. 38 | Outlook Travel Issue 26
TH E CO U N TRY ’S R ECOV E RY since Hurricane Melissa in October 2025 has instilled a new sense of hope, seen throughout the revitalisation of its flourishing tourism offering, welcoming over two million visitors between January and August this year. Intertwining Jamaica’s local communities and iconic visitor experience, the country’s Minister of Tourism, Hon. Edmund Bartlett, has put numerous measures in place to ensure its tourism growth does not leave behind the local culture and, in fact, puts it as the glistening jewel in Jamaica’s ever-evolving crown. For example, Minister Bartlett’s 10x10x10 initiative funnels greater investment into local communities, ensuring the island remains a world-class destination for generations to come and making your future trips an even brighter reality.
JAMAICA T R AV E L G U I D E
URIST BOARD JTB is also an integral part of the Tourism 3.0 strategy. Launched in June this year, it places the growth of the local culture at the forefront, letting you take in the authenticity of the people, music, food, and way of life with ease. Built around the theme of ‘Trust and Confidence’, the strategy will not only grow tourism in Jamaica but also grow Jamaica through tourism. As more travellers take to the nation’s shores and bustling streets, this strategy lets you make a real difference to local communities, ensuring tourism value stays amongst the people who are to thank for the country’s unique spirit and make Jamaica so beloved around the world. We catch up with Donovan White, Director of Tourism for JTB, who delves deeper into how you can make the most of this one-of-a-kind island and celebrate the resilient
JTB’S CONTRASTS CAMPAIGN
Launched in January 2025, JTB’s Contrasts campaign offers a vast spectrum of immersive experiences and builds upon the board’s One Love and Come Back campaigns. Crafted to meet the expectations of evolving travellers, it showcases the immense pride JTB has in the island’s people, hospitality, and range of adventures. Thanks to the campaign, you can witness with your own eyes the diversity of Jamaica, its multidimensional appeal, and rich cultural heritage – encouraging people to come and see it for themselves. Letting visitors feel totally in sync with the best versions of themselves, Contrasts showcases Jamaica’s unparalleled beauty, warm hospitality, and incredible vibe.
Outlook Travel Issue 26 | 39
Industry Insights
“ T R AV E L L E R S A R R I V I N G I N 2 0 2 7 W I L L F I N D A D E S T I N AT I O N T H A T D I D N O T M E R E LY R E C O V E R BUT USED RECOVERY TO BUILD TO WA R D S S O M E T H I N G L A R G E R ” – D O N O VA N W H I T E , D I R E C TO R O F TO U R I S M , J A M A I C A TOURIST BOARD
and joyous culture that is central to Jamaica’s status as a destination with a difference. Outlook Travel (OT): Firstly, how has the Jamaican tourism industry developed since we spoke last year? Donovan White, Director of Tourism (DW): Since we last spoke, this industry has been tested, and it has answered. Hurricane Melissa made landfall in St. Elizabeth on 28th October 2025 as a Category 5 storm, the strongest ever recorded to strike Jamaica. Approximately 6,200 hotel rooms went out of circulation in a matter of hours. However, Jamaica still closed 2025 with 3.7 million visitors and USD$4 billion in earnings. What those figures cannot convey is the speed of what followed. More than 80,000 tourism workers have returned to their jobs, and approximately 5,648 rooms are scheduled to reopen this year. 40 | Outlook Travel Issue 26
Minister Bartlett has put it plainly: a reopened room is a returned salary. That is the measure this industry holds itself to and, by that measure, the year was a testament to the island’s resilience. OT: Can you update us on JTB’s Come Back advertising campaign and how this lends to your latest Contrasts campaign? DGW: The Come Back campaign has proven durable because it is personal rather than generic. It asks travellers to return not simply to a place, but to their best selves. The Contrasts campaign leans into what makes that invitation credible: our people and cultural heritage. The campaign architecture speaks to distinct travellers, including those discovering Jamaica for the first time, families planning a long-anticipated trip, and seasoned visitors who already know the island. Each finds a different Jamaica and a reason to return. OT: How does JTB encourage travel and attract visitors to Jamaica all year round? DW: Jamaica does not have an off-season; we have variety. Our events calendar runs deliberately across the whole year, and the months on either side of our winter peak offer travellers better value and a quieter island. Non-summer months also allow visitors to have a more intimate experience of our attractions and communities.
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Industry Insights
OT: Can you talk us through the ways Jamaica continues to differentiate itself from other Caribbean islands? DW: Every Caribbean island offers beaches, whereas Jamaica offers a complete destination: landscapes, culture, cuisine, and hospitality functioning together as one experience. This authenticity is unmatched. Minister Bartlett’s Tourism 3.0 sharpens this further as Jamaica moves from a visitor consumption economy towards a local production economy, where what tourism demands, Jamaica itself supplies.
“EVERY CARIBBEAN ISLAND OFFERS BEACHES, WHEREAS JAMAICA O F F E R S A C O M P L E T E D E S T I N AT I O N : L A N D S C A P E S , C U LT U R E , C U I S I N E , A N D H O S P I TA L I T Y F U N C T I O N I N G TOGETHER AS ONE EXPERIENCE. THIS AUTHENTICITY IS U N M AT C H E D ” – D O N O VA N W H I T E , D I R E C TO R O F TO U R I S M , J A M A I C A
OT: Where would you say is the most unique place to stay in Jamaica? DW: I would point travellers to Treasure Beach on the south coast. Jakes Hotel and other similar off-the-beatenpath accommodations capture what makes that stretch of the island singular. No uniform blocks of rooms or long corridors – simply cottages and colour set against the sea, built by hand and sustained by the community. Jakes Hotel in particular reopened following Hurricane Melissa and has since introduced newly reimagined oceanfront bungalows. Around it, the village has returned as well, from Jack Sprat and YS Falls to Floyd’s Pelican Bar. This is not a resort experience; it is Jamaica at close range. 42 | Outlook Travel Issue 26
TOURIST BOARD
OT: With the continued growth of community tourism, how can travellers best immerse themselves in the lifestyle of the locals? DW: Community tourism succeeds when visitors leave the resort perimeter. Minister Bartlett’s Local First policy has formalised this by directing tourism demand towards Jamaican farmers, artisans, and small operators, so that community immersion and economic empowerment happen together.
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DREAMER
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Industry Insights
“J A M A I C A D O E S N O T H A V E A N O F F - S E A S O N ; W E H A V E V A R I E T Y. OUR EVENTS CALENDAR RUNS D E L I B E R A T E LY A C R O S S T H E WHOLE YEAR, AND THE MONTHS ON EITHER SIDE OF OUR WINTER P E A K O F F E R T R AV E L L E R S B E T T E R VA LU E A N D A Q U I E T E R I S L A N D ” – D O N O VA N W H I T E , D I R E C TO R O F TO U R I S M , J A M A I C A TOURIST BOARD
Travellers can join a cooking class, learn traditional drumming, or visit Maroon heritage sites, knowing they are spending their stays in the community they are visiting. OT: On the flip side, how are you responding to major investments being made in the island’s resorts, and what impact will they have on Jamaica’s tourism industry?
Jamaica has a development pipeline of approximately 15,000 to 20,000 new rooms over the next five to 10 years, representing an estimated USD$5 billion in investment, anchored by projects such as The Pinnacle and the continued evolution of the Rose Hall Tourism Development Corridor. As Minister Bartlett has said, this is not incremental growth. Travellers arriving in 2027 will find a destination that did not merely recover but used recovery to build towards something larger. OT: Finally, are you optimistic about the future of the tourism industry in Jamaica? DW: I am. Jamaica has proven its resilience under the hardest test this industry has faced, but what gives me confidence beyond that is direction. Minister Bartlett’s Tourism 3.0 framework and the 10x10x10 vision – 10 million visitors and USD$10 billion in earnings within a decade – give this industry a long-term architecture rather than a single target. Our task at JTB is execution: turning that vision into experiences travellers remember and opportunities Jamaicans can feel.
DW: New investment strengthens Jamaica’s capacity, and we welcome it. Our responsibility is ensuring that growth in room stock is matched by growth in local linkages, so expansion benefits Jamaican suppliers and communities as much as it benefits visitor capacity. That balance is central to the Tourism 3.0 framework. OT: What makes 2027 the year to visit Jamaica? DW: 2027 is the year Jamaica stands at full strength again. Approximately 80 percent of our hotel room inventory is operational today, and Minister Bartlett has set full recovery for Q1. 46 | Outlook Travel Issue 26
Tel: (876) 929-9200 information@visitjamaica.com www.visitjamaica.com
A fresh new rhythm is coming to Jamaica. Following a full resort renovation, Breathless Montego Bay returns with a bold new look, vibrant social spaces, elevated suites, and panoramic views. Come for the music, the movement, and the magnetic energy. Stay for the rooftop sunsets, deep exhale moments, and effortless escape.
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Where Romance Comes Naturally
Escape the Noise. Find Each Other.
Some of the most romantic getaways are not about elaborate plans or packed itineraries. They are about having the time and space to simply be together. Tucked within lush tropical gardens in Negril, Jamaica, Sunset at the Palms offers couples a different kind of Caribbean escape. Intimate, adultsonly and all-inclusive, this boutique resort invites you to leave the noise and everyday routines behind and settle into the easy rhythm of island life. Here, romance might mean waking to birdsong outside your treehouse-style room. It could be an afternoon spent side by side beneath the palms, cocktails at the swim-up bar or a quiet dinner for two. There is no rush and nowhere you need to be. Just time together in one of Jamaica’s most naturally beautiful settings.
Your Own Hideaway in the Trees
Romance begins with a little privacy. Rather than traditional hotel towers and crowded corridors, Sunset at the Palms is known for its distinctive treehouse-style accommodations tucked throughout the resort’s tropical gardens. Surrounded by greenery, each feels like a private retreat from the outside world. Start the morning slowly with coffee on your balcony as the gardens come alive around you. Return after dinner to your own peaceful hideaway. With nature just outside your door, it is easy to settle in, switch off and remember how good it feels to have nowhere else to be. For couples accustomed to busy schedules and constant distractions, sometimes that simplicity is the greatest luxury of all.
Days Made for Two
At Sunset at the Palms, doing less can become the best part of your vacation. Spend a lazy morning together beside the pool, take a dip and stop by the swim-up bar for a tropical cocktail. Wander hand in hand along pathways surrounded by palms, colorful flowers and lush vegetation. Or simply find a quiet corner of the resort and let the afternoon unfold. Across the road, the resort’s private beach club offers another place to slow things down. Sink your toes into the soft white sand, stretch out beneath the palms and gaze across the calm waters of Seven Mile Beach. Stay long enough and you may find yourselves watching one of Negril’s famous sunsets paint the sky.
Date Night, Island Style
Food has a way of bringing people together, and dining at Sunset at the Palms gives couples plenty of reasons to linger over the table. For an especially romantic evening, make a reservation at Lotus Leaf. The intimate restaurant pairs inspired flavors with Caribbean creativity for an elegant a la carte dining experience that feels made for date night. Other evenings bring fresh island flavors, Jamaican favorites and relaxed dining experiences where the atmosphere is as memorable as the meal. Follow dinner with a cocktail, listen to live island music or find a comfortable spot beneath the stars. Even movie night gets an island twist. Cozy up together for classic Jamaican cinema and enjoy a laid-back evening that feels far removed from your usual night at home.
Celebrate Your Love in Jamaica
Of course, some romantic moments deserve a celebration all their own. For couples dreaming of a destination wedding, Sunset at the Palms offers an intimate alternative to the traditional large resort wedding. Exchange vows with the Caribbean sunset as your backdrop or choose a serene tropical garden surrounded by the natural beauty of Jamaica. The resort’s romantic setting also makes it a natural choice for honeymoons, anniversaries, engagements and vow renewals. But you do not need a milestone to justify escaping together. Sometimes the occasion is simply each other.
Relaxation Is Better Together
There are vacations that keep you busy, and then there are vacations that remind you how good it feels to stop. At Ginger Lily Spa, couples can trade schedules and screens for a little uninterrupted relaxation with a couples massage. It is an opportunity to unwind together, surrounded by the peaceful tropical atmosphere that defines Sunset at the Palms. The feeling continues throughout the resort. Listen to the breeze move through the trees. Take an unhurried garden walk. Float in the pool. Sit together on the beach. Order another cocktail simply because you can. The goal is not to see how much you can fit into a day. It is to enjoy the person you came with.
Find Your Way Back to Each Other
The real luxury of a romantic vacation is not necessarily what you do. It is what you finally have time to notice. A conversation that lasts through dinner. A sunset you actually stop to watch. The sound of reggae drifting through the evening. A morning with nowhere to rush off to. A hand held while walking through the gardens. At Sunset at the Palms, romance does not need to be manufactured. It is found naturally in the privacy, beauty and unhurried pace of the resort itself. So leave the schedules, crowds and everyday noise behind. Come hide away among the palms, reconnect beneath the Jamaican sun and rediscover the simple pleasure of being together.
Your romantic escape is waiting at Sunset at the Palms in Negril, Jamaica.
thepalmsjamaica.com +1 (877) 734-3282
JAMAICA T R AV E L G U I D E
In Focus
Cockpit Country Dominating Jamaica’s western landscape, Cockpit Country is the place to go for those seeking adventure and an experience that takes off-the-beaten-path to a whole new level. TH E VERDANT HIL LS of this green metropolis comprise dense forests and dramatic limestone ravines that cover 78,000 acres across five parishes of Jamaica. The area’s unique karst topography offers a snapshot of the island’s formation over 15 million years ago, when rainwater trickled through the cracks and fissures of the limestone, dissolving it downwards and resulting in the rugged landscape that can be seen today. To witness the inner workings of Cockpit Country in all its wonder, take on the jungle on foot and hike dense forest trails with specialist guides. Alternatively, one of the most accessible and popular things you can do is take a scenic 50 | Outlook Travel Issue 26
drive along Barbecue Bottom Road, which showcases the best this sprawling landscape has to offer as it follows a dramatic geological fault line. Cockpit County is also well known for its deep caves – making the region a top spot for any spelunking enthusiasts. The most recommended area for cave exploration is the Printed Circuit Cave, which showcases otherworldly rock formations, eerie but wondrous stalagmites, and ethereal natural pools. However, intrepid explorers should never enter alone and must hire an experienced guide who can take you through the maze of hills and trails to the cave’s intriguing entrance, before supporting your exploration inside.
Where Time Slows Naturally Set on a secluded beach in Ocho Rios, Jamaica Inn has spent nearly 70 years perfecting the art of understated hospitality. Family-owned since 1958, the intimate retreat is home to just 52 suites and cottages, each opening onto spacious private verandas with uninterrupted views of the Caribbean Sea. Days unfold at an unhurried pace, with calm waters for swimming, sailing and snorkelling, an awardwinning cliffside Ocean Spa, and the simple pleasure of complimentary afternoon tea overlooking the sea. There are no televisions in the suites - an intentional choice that encourages guests to reconnect with one another and their surroundings. Thoughtful experiences, from Chef Maurice’s popular Shop & Cook to weekly Rumology tastings, offer an authentic taste of Jamaica, whilst the Jamaica Inn Foundation supports local conservation, including the protection of endangered sea turtles. Timeless, tranquil and deeply personal, Jamaica Inn remains one of the Caribbean’s most cherished escapes.
Ocho Rios, Jamaica, West Indies. Tel: (888) 976-1378 | resinfo@jamaicainn.com jamaicainn.com
In Focus
The Green Grotto Caves are located on the northern coast of Jamaica in the parish of St. Ann, between the resort towns of Ocho Rios and Montego Bay
For those ready to climb and wriggle their way through the caves, make sure you have a pair of sturdy grip shoes, or even some swimwear if you fancy a dip in one of its many pools or rivers. Cockpit Country is also a haven for budding botanists and green thumbs, as this remarkable landscape is one of the best examples of Caribbean endemism, home to the highest diversity of plants found anywhere on the island. In fact, there are over 106 endemic plant species that can only be found in the depths of the tropical landscape, making it a once-in-a-lifetime opportunity to see all the weird and wonderful things nature has to offer with your own eyes. Soaring high above amongst the rainforest treetops is a cascade of awe-inspiring bird species, with Cockpit Country being recognised as one of the most important bird areas on the island. Twitchers should certainly be on the lookout for the black-billed and yellow-billed parrots, as it is the only area in the world where the two species coexist, making a sighting of these majestic creatures a one-of-a-kind experience. From soaring high in the sky to sweeping deep in the caves, bats – or ‘rat bats’ as they are more locally known – also stake a claim in the area. Some of Jamaica’s most hidden bat species can be found in several of the region’s 300 caves, including Windsor Great Cave and Marta Tick Cave – with some possessing more than 100,000 bats. Alongside its propensity for natural wonder, Cockpit 52 | Outlook Travel Issue 26
Country holds a storied past as it was a place of refuge for the Taíno – Jamaica’s first inhabitants. Get a glimpse into the lives of these communities through insightful archaeological remains, burials, and rock art. Cockpit Country was also a major stronghold for the Maroons for around 300 years, beginning in the 17th century when it served as a refuge for escaped slaves who formed hidden communities deep in the limestone hills, before being used as a defensive fortress against British troops in the 1700s. With untamed biological diversity and land untouched by humankind, you’ll be left awestruck by Cockpit Country.
A DISTINCTLY JAMAICAN EXPERIENCE We pride ourselves in executing mouthwatering meals and ensuring memorable experiences. Pier 1 Montego Bay is one of Jamaica’s most iconic waterfront landmarks, founded in 1986 by Robert Anthony “Ducksie” Russell. Over four decades, it has evolved from a modest seaside restaurant into a vibrant entertainment hub that defines Montego Bay’s nightlife and cultural scene. Pier 1 Montego Bay offers one of Jamaica’s most iconic dining experiences — fresh seafood, authentic Jamaican dishes, and vibrant nightlife all set on a waterfront pier with breathtaking sunset views. Whether you’re looking for a romantic dinner, a lively party, or casual lunch by the sea, Pier 1 blends food, entertainment, and atmosphere seamlessly
Pier 1: Montego Bay’s Must Experience Waterfront Escape is celebrating 40 Years Pier 1 isn’t just a restaurant, bar, or nightlife spot — it’s one of Montego Bay’s most iconic destinations. Set directly over the Caribbean Sea, it offers sweeping views of the bay, a striking panorama of the city, and an endless horizon of open ocean. It’s the place to watch the sun melt into the water, feel the pulse of Montego Bay, and take in the island from a perspective you won’t find anywhere else. Come for the destination. Stay for the food, the vibes, and the unforgettable Montego Bay magic. When the sun goes down in Montego Bay, Pier 1 turns all the way up. This isn’t just a place to grab a drink — it’s the island’s legendary over water party destination, where travellers come to feel the pulse of Jamaica’s nightlife. Surrounded by the Caribbean Sea, Pier 1 delivers electric views, booming energy, and a vibe that hits the moment you walk in.
Once you arrive, the atmosphere comes alive: authentic Jamaican cuisine, refreshing cocktails, warm island hospitality, and some of Jamaica’s most exciting waterfront entertainment. Whether you’re here for dinner, drinks, music, or the energy of the night, Pier 1 delivers an experience that stays with you. If you’re traveling to MoBay, this is the spot. Come for the scene. Stay for the beats, the drinks, the people, and the wild, high energy magic that makes Pier 1 the nightlife experience every visitor talks about long after they’ve left the island.
The music is loud, the cocktails are cold, and the crowd is alive. DJs, live bands, themed nights, dancing under the stars — Pier 1 is where visitors go when they want the night to be unforgettable. Add authentic Jamaican food, waterfront breezes, and the kind of atmosphere that keeps you out way past your plans, and you’ve got the ultimate Montego Bay night out.
Howard Cooke Boulevard, Montego Bay, St. James, Jamaica 876-952-2452 876-286-7208 info@pier1jamaica.com pier1jamaica.com @pier1jamaica
JAMAICA T R AV E L G U I D E
RECOMMENDS Eat: FOR S E A S I DE DI N I NG A N D V I BR A N T V I BE S … First opening its doors all the way back in 1986, Pier 1 Jamaica is known far and wide for its secondto-none seafood. Serving up juicy lobster, land crab done with a Jamaican flair (a local favourite), legendary beef tenderloin, and delicacies such as goat curry, this hearty food shack has something for everyone. If the varied menu – featuring everything from soups and salads to chef’s specials and dishes from the butcher’s block – doesn’t draw you in, then the bustling nightlife certainly will. With impeccable service and unbeatable vibes, you should definitely make a reservation if you want to secure a spot. FOR A M I X OF G E N T I L I T Y A N D RU S T IC CHARM... Nestled in the Blue Mountains at 17 Mile Post, EITS Café mixes delicate French cuisine with the bold flavours of Jamaica. The farm-to-table menu covers dishes like ackee and saltfish, curry goat samosas, seafood bisque, and barrel-roasted chicken, where the freshness of each ingredient leaves guests wanting more. EITS Café’s European-inspired dishes are enjoyed with panoramic views of the verdant mountains, making it the perfect rest spot on your trek.
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FOR L I V E DJ S , C H E E K Y C O C KTA I L S , A N D S T U N N I NG S C E N E S … Time-honoured bar, Rick’s Cafe, is a go-to nightlife spot in Negril, as pleasure-seekers come from miles around for its delicious drinks and zany, party atmosphere. Perched along Negril’s rugged limestone cliffs, Rick’s Cafe acts as a bustling social figurehead for the bohemian beach town. It was the first public bar and restaurant to pop up in the area in 1974, transforming Negril from a sleepy fishing village to a hotspot for any fun night. The lively vibe that opened its doors all those years ago is still felt today, showcasing live reggae music against the breathtaking backdrop of the gorgeous Jamaican sunset – letting you dance the night away with friends in one of the island’s most iconic venues. The thrills of this place do not stop at the thumping dancefloor, as it is also the perfect spot for cliff jumping straight into the Caribbean Sea – what’s not to love?
HEAR THAT? escape to Jamaica is calling…
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JAMAICA T R AV E L G U I D E
RECOMMENDS FOR A F LOAT I NG S E A FO OD E X PE R I E NC E U N L I K E A N Y OT H E R . . . Having reopened in February this year, Floyd’s Pelican Bar is back and ready to serve its iconic seafood dishes that have been missed by locals and travellers alike. An eccentric wooden floating bar that sits amongst the waves with fluttering flags and Jamaican memorabilia, this humble restaurant offers a highly authentic and rustic experience unlike any other. Once you have reached the wooden-beamed structure – either via boat or swimming – you are greeted by the charmingly eccentric owner, Floyd himself – a charismatic Rasta visionary who built the one-of-a-kind structure with his very own hands. Stories and music flow freely around the space, but don’t let Floyd’s rudimentary approach fool you, as the restaurant is a delight for the senses, with deeply delicious fish dishes that are wood-fired and crafted right before your eyes. Take a chance on this distinctive restaurant that promises barefoot bliss, salty laughs, deeply flavourful food, and sunsets that linger in your soul.
Negril, or even an unforgettable two-hour sunset cruise accompanied by romantic music and gentle Caribbean waters. Each sailing experience is made more special by the friendly crew, who are not only there to offer assistance but also to ensure you are having the best time possible.
PHOTOGRAPHY © DREAMERCATAMARANS.COM
Do: FOR E X PE R I E NC I NG T H E BE AU T Y OF T H E SEA... Operating Montego Bay’s favourite cruise tours since 1987, Dreamer Catamaran Cruises instils a spirit of adventure with its fleet of modern marine vessels, known as Dreamers. The boat charterer has a wealth of exciting excursions to choose from, including family-friendly sailing and snorkelling tours, relaxing cruises around the colourful coastline from Montego Bay to 58 | Outlook Travel Issue 26
PHOTOGRAPHY © DREAMERCATAMARANS.COM
JAMAICA T R AV E L G U I D E
A U T H E N T I C A L LY J A M A I C A N .
Unmistakably Couples. For nearly 50 years, Couples Resorts has invited guests to experience the island we proudly call home. From authentic Jamaican cuisine and unlimited island adventures to world-class scuba diving, championship golf, and warm hospitality that comes naturally, every stay is rooted in the people, culture, and spirit of Jamaica. Because the best way to experience Jamaica is with those who know it by heart.
Visit Couples.com Call 1-800-COUPLES (1-800-268-7537)
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JAMAICA T R AV E L G U I D E
RECOMMENDS FOR BA M B O O R A F T I NG ON T H E R IO G R A N DE … Take a sojourn down the meandering Rio Grande the way our ancestors did – via bamboo raft. This meandering 21-mile waterway was once a vital channel for transporting bananas and other produce from the centre of the island to the coast for overseas trading, all completed on a humble raft crafted by locals from nearby bamboo. Today, you can follow in their footsteps by taking privately guided tours along the river on a traditional raft. Not only do you get to learn more about the deep history and fascinating flora and fauna that surround the Rio Grande, but you can also get up close and have a unique view of Jamaica’s lush tropical rainforest. Along the way, take a break by going for a refreshing swim in the river or enjoy an authentic Jamaican meal at the halfway point.
Sleep: FOR A L L T H E LOV E W I T H NO L I M I T S … Offering a charming quartet of luxuriously romantic stays, Couples Resorts follows one guiding philosophy: romance is effortless when everything is included. Let you and your sweetheart drift away in lovefilled bliss at one of its four resorts, where ocean-front views, unforgettable restaurants, a gorgeous sunset sail, and more await. FOR A N E S CA PE T O A N A DU LT- ON LY PA R A DI S E . . . Overlooking the shimmering waters of Montego Bay with an air of sophistication and subtle extravagance, 60 | Outlook Travel Issue 26
Hyatt Zilara Rose Hall (Hyatt Zilara) is the perfect getaway to unwind and take in the warming Jamaican breeze. This child-free retreat is the epitome of hotel indulgence, featuring serene pools, a tranquil spa, mouthwatering cuisine, and modern but timelessly chic rooms and suites that offer dreamy oceanfront views. Relax on the private terrace, take in the fresh smells and cooling air of the lush gardens, and paddle in the semi-private pool. Part of the Hyatt Inclusive Collection, Secrets Resorts and Spas offers an exquisite luxury beachfront setting with spectacular views of the cerulean Caribbean Sea. Whether opting for the romance, relaxation, and recreation of Secrets St. James Montego Bay or the vibrant island ambience of Secrets Wild Orchid Montego Bay, there’s something for everyone. Breathless Montego Bay Resort and Spa’s 360-degree panoramic views of the gorgeous mountain and bay are best seen from the hotel’s atmospheric rooftop pool and bar. Boasting 150 opulent rooms, be treated like a real VIP at one of the resort’s xhale club suites – offering the highest level of luxury stays. The resort lets you live authentically amid an energetic backdrop of music, on-trend entertainment, refined cuisine, and unique events featuring culture, creativity, fashion, and art. Dreams Resorts and Spas, meanwhile, is committed to redefining and elevating the allinclusive resort experience. Guests can revel in best-in-class service, gourmet restaurants, and topshelf drinks, alongside endless day and nighttime
JAMAICA T R AV E L G U I D E
activities. Currently undergoing some upgrades, be sure to make a reservation once the establishment reopens its doors soon. These properties are scheduled to come back on stream in 2027. FOR A S E N S ORY DE L IG H T AT E V E RY T U R N. . . More than an inclusive resort, Iberostar Waves Rose Hall Beach offers 270-degree balcony views to mesmerise the senses and fully take in the vast Jamaican skies. Bringing the outdoors in, the hotel lobby is not to be missed, offering an open-air experience that is both refreshing and mesmerising. FOR A PL AC E T O R E PL E N I S H T H E S OU L . . . Jamaica Inn offers 65 years of experience in crafting the perfect island hideaway. Situated in a secluded eightacre retreat, sink your toes into the champagne sands of the private beach, make the most of the warm-hearted service, and discover why the luminaries of the world have been drawn to this timeless resort. FOR M A K I NG T H E MO S T OF T H E O C E A N WAV E S . . . Offering two 5-star, all-inclusive hotels in Jamaica, Ocean Signature Resorts has something for everyone. Ocean Coral Spring is perfect for you and the whole family, providing modern, spacious rooms, beach access, a lazy river, water park, and much more. Ocean Eden Bay, meanwhile, is the perfect escape away from the kids or to spend time with your loved one. FOR A BL E N D OF C OM FOR T A N D LO CA L FLAIR... Choose between a stylish, urban stay in Kingston or a laid-back resort atmosphere in Montego Bay with S Hotels Jamaica, whose two hotels are conveniently located on the doorstep of major attractions, offer rejuvenating spa treatments, and serve the world on a plate. Book a room at one of its award-winning hotels and immerse yourself in the true essence of the island.
JAMAICA GET TO KNOW YOUR HOTEL AND YOUR DESTINATION
WAKE UP TO THE SEA BREEZE AND THE SOUNDS OF THE CARIBBEAN Come to stay at Bahia Principe Hotels & Resorts, where the island’s rhythm blends effortlessly with the comfort of a 24-hour All-Inclusive experience. Here, every day invites you to experience the true spirit of Jamaica: mornings spent between the beach and the pool, flavors that showcase the island’s cuisine, live music and moments designed for unhurried enjoyment. Choose between our family friendly or adults only hotel, where every guest discovers their own way to embrace Jamaica.
T +1 876 908 9552
enjoy five unique restaurants, three bars, a vast pool with a swim-up bar, one high-end spa, a private beach club just a stone’s throw away, and – most importantly – Betty the pet goat. Rated amongst some of the best all-inclusive resorts in Jamaica, let yourself go in the allure of this tropical haven.
FOR DI S C OV E R I NG YOU R S E L F I N T H E T R E E T OP S . . . A place where tranquillity, comfort, and natural beauty converge, Sunset at the Palms offers treehousestyle accommodations that make your stay feel both effortlessly adventurous and boutique. Lose yourself in this blissful experience and reconnect with nature in one of the hotel’s 85 treehouses, specially designed for relaxation and serenity. Guests can also Outlook Travel Issue 26 | 61
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Landmark Attractions YS Falls Comprising seven cascades which fall to form shimmering water pools, YS Falls is one of Jamaica’s most loved natural landmarks. Having taken in the spectacular essence of the majestic waterfalls, take a gentle swim in natural pools surrounded by quaint gardens and magnificent overhanging trees. The garden space is ideal for a picturesque picnic amongst the pristine beauty of the waterfalls and pockets of flowering trees. The man-made pool that winds its way through the garden is also perfect for a gentle paddle, fed with crystal-fresh spring waters and smooth river pebble stones, making it easy to swim in for all. For the adrenaline junkies amongst you, come eye to eye with the waterfall on a zipline canopy ride, offering a birdseye view of this stunning spectacle.
Bob Marley Museum The cultural epicentre of Jamaica’s deep-rooted reggae tradition, come and enjoy the sights, sounds, and history of Bob Marley. Witness for yourself the home and recording studio of the music legend, who lived at the property from 1975 until his death in 1981. Feel the historical significance in every room of the museum with some of Marley’s most treasured possessions on display, before visiting the 80-seat theatre, photographic gallery, record shop, and a gift shop filled with a wide array of memorabilia.
PHOTOGRAPHY © VISITJAMAICA.COM
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MONTEGO BAY’S FINEST:
Unveiling the Iberostar Experience Contact us www.iberostar.com
W
ith its turquoise waters, white-sand beaches and unmistakable Jamaican spirit, Montego Bay is one of the Caribbean’s most inviting destinations. Along the island’s north coast, the Iberostar Rose Hall Complex brings together beachfront stays, diverse dining, entertainment and experiences designed to make the most of Jamaica’s natural beauty; a value proposition focused on offering a memorable guest experience while committing to positive tourism that cares for the environment, people and the local community. The complex comprises three resorts, each offering a distinct vacation experience. Iberostar Waves Rose Hall Beach is a lively all-inclusive beachfront resort with 366 rooms, direct access to the Caribbean Sea and two pools. Guests can spend their days between the beach and pool, join sports and entertainment activities, explore the underwater world with the PADI-certified diving centre or unwind at SPA Sensations. Dining ranges from Jamaican and international flavours to Italian and Japanese cuisine, while the beachfront Jerk Hut, Beach Grill and pool bar add relaxed options throughout the day. The resort will offer an adults-only experience from November 1, 2026, offering a new setting for couples, friends and adult travellers.
For families, Iberostar Selection Rose Hall Suites offers 319 all-suite accommodations and a premium all-inclusive experience designed to make vacations enjoyable for every generation. Children can cool off at the AquaFun waterpark, float along the lazy river or take part in age-appropriate activities at Star Camp, whilst parents can enjoy the beach, pools, non-motorised water sports or a relaxing treatment at SPA Sensations. With seven restaurants, six bars, Star Cafe and room service, the resort combines variety and convenience throughout the stay. Guests also have access to the facilities and restaurants at Iberostar Waves Rose Hall Beach, expanding the range of experiences available within the complex.
Completing the three-resort destination, JOIA Rose Hall is undergoing a complete transformation and is scheduled to reopen in December 2026. The luxury, adults-only resort will feature 295 suites and a renewed concept focused on elevated design, personalised service and a more exclusive beachfront experience, adding a new dimension to the Rose Hall offering. Food is an essential part of the experience, with opportunities to discover Jamaican flavours alongside international favourites and specialty dining. The resorts also reflect Iberostar’s commitment to more responsible seafood consumption. Beyond the resorts, Iberostar’s connection to Jamaica extends to initiatives that support the destination’s natural environment and local communities through the Iberostar Wave of Change movement. The complex operates under a responsible tourism model focused on decarbonisation, coastal conservation, and the circular economy. This commitment is visible on-site, where solar panels are installed across the facilities and an artificial intelligence system is utilised to reduce food waste. This dedication to the environment continues offshore at the Grange Pen Fish Sanctuary, located directly in front of the Rose Hall complex. Spanning 3.3 million square metres, the sanctuary is designed to protect marine ecosystems and enhance coastal resilience. It is one of the first fish sanctuaries in the Caribbean managed through direct collaboration between the local community and the private sector, successfully working together to restore marine habitats and fish biomass. Whether it is an adults-only Caribbean escape, a family holiday filled with activities or a more exclusive luxury getaway, Iberostar Rose Hall offers travellers different ways to experience Montego Bay, combining the comfort of a beachfront stay with the warmth, culture and natural beauty of Jamaica.
JAMAICA T R AV E L G U I D E
Landmark Attractions
Seven Mile Beach Found on the shores of Negril, this is the obvious choice for spectacular Caribbean coastal scenery. Home to lively beach parties, hearty food from authentic beach vendors, and swaying shady palm trees, experience tropical Jamaica in style. As the name suggests, this is the longest beach on the island. Feel the warming sand underneath your feet and the gentle Caribbean Sea waves in your ears as you saunter along the stunning shoreline. Seven Mile Beach also benefits from the fact it is less developed than some of its counterparts, letting you gaze for miles ahead at the rugged dark cliffs and lighthouse or have fun in its bustling social scene. Thanks to its crystalline waves, keen snorkellers also have the chance to get up close to azure tropical fish and mesmerising coral but beware of the occasional stingrays that are known to make an appearance.
Seville Great House and Heritage Park Regarded as the birthplace of modern Jamaica, this is particularly interesting if you want to understand the country before and during European colonisation, bringing together the island’s Taíno, Spanish, and British histories. Located in St. Ann’s Bay in the north, it marks the spot where Christopher Columbus first met the Indigenous Taíno people in 1494, before playing a key part in the Spanish and British occupations of Jamaica between the 16th and 20th centuries. Today, you can learn more about its fascinating history by visiting the Seville Great House Museum, which is home to an interpretive exhibition of its history. The 300-acre Seville Heritage Park, owned by the Jamaica National Heritage Trust, serves as a microcosm of the Indigenous lifestyle and transformative years brought about by colonisation and Jamaica’s booming sugar industry. PHOTOGRAPHY © VISITJAMAICA.COM
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RICK’S CAFE, WHERE JAMAICA COMES ALIVE Overlooking the spectacular cliffs of Negril’s West End, Rick’s Cafe is where breathtaking sunsets, live entertainment, Jamaican culture, and genuine island hospitality come together for an experience visitors never forget.
Rick’s Cafe is about fun and unforgettable moments. Enjoy our authentic Jamaican vibe, cool off in the sea and pool, relax with a cocktail, soak up stunning Caribbean views, and watch our fearless cliff divers take the plunge into the crystal-clear waters below. Our story began in 1974, when Rick’s Cafe became the first bar and restaurant on the cliffs of Negril’s West End, offering guests an unrivalled view of our award-winning Caribbean sunset. 52 years later, sunset remains at the heart of our experience, but there is so much more to enjoy. As the afternoon unfolds, Rick’s Cafe transforms into a true Jamaican celebration. The MC keeps the energy high, dancers bring the rhythm of Jamaica to life, while the DJ keeps the party going blending reggae,
www.rickscafejamaica.com
dancehall, soca, and international favorites. Then comes our world-famous sunset as the sky transforms into brilliant shades over the sea, guests gather along the cliffs, music fills the air and the atmosphere becomes electric. Rick’s Cafe’s spectacular cliffside event venue is a perfect place for weddings, corporate events, private parties and destination experiences. With custom catering, entertainment, décor and support, our guests enjoy unforgettable moments against one of the world’s most spectacular backdrops. Some come to Rick’s Cafe for the sunset; some come for the music, food and drinks. Others arrive by catamaran simply looking for a great Jamaican adventure. At Rick’s Cafe, you have it all in one spectacular place. Rick’s Cafe, Where Jamaica Comes Alive.
@rickscafeonline
Ricks Café
JAMAICA T R AV E L G U I D E
Landmark Attractions Devon House No trip to Jamaica would be complete without a visit to this elegant and magisterial mansion. Located in the heart of Kingston, Devon House was built by George Stiebel in 1894 and is celebrated for its elegant mix of Caribbean and Georgian architecture. The house was occupied by the Stiebel family until the death of George’s daughter, Therese, in 1922. Fast-forward to 1965, the Jamaican government saved the house from demolition, before it was declared a national monument 25 years later by the Jamaica National Heritage Trust. Taking a tour of Devon House, you will see an expertly curated collection of Jamaican, English, and French antiques and furnishings, transporting visitors back to when the Stiebels called it their home. Devon House is also surrounded by an elegantly manicured garden that you can take a scenic walk around before or after exploring the house. Alongside its famed architecture and gardens, Devon House features numerous gourmet restaurants and eateries – designated as a gastronomy centre in 2017. It even has an awardwinning ice cream parlour – Devon House I Scream – that is well worth a visit for a sweet treat.
Fort Charles What was once a military stronghold looking out over the Caribbean Sea, Fort Charles is an emblem of Jamaica’s storied colonial past, marked by the numerous canons that still line the restored ramparts. First constructed in 1655 and flanked on three sides by the sea, the intriguing bastion has since become landlocked as the surrounding town of Port Moresby has developed. Before becoming a British naval hero, Horatio Nelson resided in the bastion’s small cockpit for two-and-a-half years, keeping watch for enemy ships. Visitors can stand in his place at the now aptly named Nelson’s Quarterdeck.
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Discover Jamaica with Seamless Travel and Custom Experiences Discover Jamaica with Caribbean World, your trusted destination management company with over 20 years of excellence in tourism. We specialize in airport transfers, excursions, group transportation, corporate travel, cruise services, and personalised destination experiences. Our modern fleet, professional team, and commitment to exceptional service ensure every journey is safe, seamless, and memorable. Whether you’re a tour operator, travel agent, corporate client, or independent traveller, Caribbean World delivers reliable, authentic Jamaican experiences with unmatched local expertise. Caribbean World – Moving People. Creating Experiences. Delivering Excellence.
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JAMAICA T R AV E L G U I D E
Getting There and Around AS O NE OF the most popular island destinations in the Caribbean, Jamaica can be reached via direct flights from most international airports around the world. Airlines that fly to the island from the UK include Virgin Atlantic, British Airways, and TUI Airways; in the US, you can catch flights with American Airlines, JetBlue, Delta Air Lines, and many more. The majority of these journeys arrive at Montego Bay International Airport (MBJ) or Norman Manley International Airport (KIN) in Kingston.
View over Ocho Rios, a port town on the north coast of Jamaica
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Those with a British passport do not require a visa to enter the country and can stay for up to 90 days. Prefer to travel via the ocean? There are an abundance of cruise liners that either travel directly to Jamaica or stop over alongside other Caribbean islands. Providing a unique chance to see Jamaica’s unique topography, arriving by boat should certainly be considered. If travelling by cruise ship or plane, you will need to complete an online Passenger Declaration (C5) form before you enter the country.
Once safely in Jamaica, we recommend utilising the various long-distance coach providers or hiring a private driver – however, this can be a lot more expensive. Although not a huge island, the country has very mountainous terrain and narrow, windy roads, which can significantly increase journey times and make hiring a rental car trickier for travelling around. Intercity coaches offer the most affordable, reliable, and safe travel experience, primarily operated by Knutsford Express. Each coach is modern, clean, and air-conditioned, with Wi-Fi, toilets, charging outlets, and highly comfortable seating onboard.
JAMAICA T R AV E L G U I D E
Knutsford Express coaches travel between the main tourist hubs, including Kingston, Montego Bay, Ocho Rios, and Negril, making it highly convenient and reliable service. Alternatively, coordinating with local tour operators is a great option as they organise pick-ups and dropoffs to your desired destination. Be aware that hurricane season runs from June to November, which can have a major impact on traversing the country in the event of heavy rains and wind, particularly in mountainous areas. Regarding travel money, most hotels, restaurants, and businesses accept card, but cash would still be useful for smaller businesses in local areas or markets.
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Lahti
The wondrous destination of Lahti offers something increasingly valuable in today’s modern world – space to breathe. Here, world-class outdoor experiences exist alongside vibrant cultural life, excellent restaurants, and genuine Finnish happiness WRITER: ED BUDDS PROJECT MANAGER: JOSEPH PERFITT
FI NLAND IS THE ‘Land of a Thousand Lakes’, with the largest lake district in Europe. Within this nation of natural splendour, the city of Lahti and capital of the Päijät-Häme region is a blue and green labyrinth of forests, lakes, and islands, all intertwined and forming ridges and passageways to secret lagoons and hideaways. As the Ice Age neared its end, a massive three-kilometre (km)-thick glacier started to melt, and surging water transported vast amounts of sand and gravel towards its edge. As it advanced and retreated, the glacier moulded this sand into a colossal, 500-km-long ridge formation that Lahti is situated on today, known locally as Salpausselkä. In 2022, Salpausselkä earned the prestigious status of becoming a UNESCO Global Geopark – precisely why the Lahti region is an exceptional outdoor and nature destination. As such, unlike any other place on the planet, the true essence of Lahti is balance. Visitors can spend the morning hiking through pristine forests, enjoy a tranquil lunch by one of the many lakes, visit an internationally recognised art museum, experience a traditional Finnish sauna, and end the day with excellent local food and live music – all within easy reach. 70 | Outlook Travel Issue 26
Because everything is so close together, when visiting Lahti, it’s easy to experience a great deal without rushing. Perhaps the secret to its charm is that Finland has remained first place in the World Happiness Report, published annually by the University of Oxford, for nine consecutive years. When a country possesses a long-standing reputation for happiness, people tend to ask what the recipe is. There is no single answer, of course, however, Finland has fostered what locals call the ‘infrastructure of happiness’. The country has maintained the culture and social institutions that form the basis and framework for individuals and communities to build their happiness. Moreover, Lahti is an ideal, year-round destination for sports lovers. Whether you’re a fan of trail running, cycling, cross-country skiing, or open water swimming, the surrounding natural landscapes offer endless possibilities for outdoor activities. What’s more, Lahti Sports Centre, along with Olympic training facilities in Vierumäki and Pajulahti, offer over 400 different sports to participate in. After breaking a sweat, visitors can discover the local cafés, restaurants, and events that give the region its distinctive atmosphere.
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PHOTO: LAHTI NIEMEN SATAMA
Industry Insights
Visit Lahti Visit Lahti is responsible for the development of the location’s business services, tourism promotion, regional marketing, and international attraction work. We hear more about the organisation’s exceptional work from Raija Forsman, CEO. Outlook Travel (OT): Firstly, can you talk me through the origins of the tourism authority and its initial vision? Raija Forsman, CEO (RF): Visit Lahti was established to bring together the strengths of the Lahti region in Lakeland Finland under one destination brand and to make it easier for visitors to discover everything it has to offer. 72 | Outlook Travel Issue 26
RAIJA FORSMAN, CEO
From the very beginning, our vision has been to showcase Lahti and Lakeland Finland as the perfect destination for nature lovers and travellers who enjoy being active and spending time outdoors. Our role has evolved from traditional destination marketing into building partnerships across municipalities, tourism businesses, and local communities. Today, our mission remains the same – to inspire people to visit, stay longer, and experience authentic
PHOTO: VISITLAHTI HARANSILMA LAHTI LAHDEN URHEILUKESKUS 2020
PHOTO: VISITLAHTI HIIHTO
Finnish life in a way that benefits both visitors and local communities. OT: What are some of your organisation’s current priorities and goals? RF: Our primary goal is to increase both domestic and international tourism whilst ensuring growth remains sustainable. We want to strengthen Lahti’s position as one of Finland’s leading year-round destinations, particularly for active travellers, nature lovers, cultural
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PHOTO: LAHTI NASTOLA KAIVOLAN PERINNETILA
PHOTO: LANUPUISTO TALVI
“Our marketing focuses on experiences rather than sightseeing alone in the way that we tell stories about what Lahti makes people feel – movement, re c ove r y, i n s p i r a t i o n , a n d g e n u i n e connection with nature” – Raija Forsman, CEO, Visit Lahti
PHOTO: LAHTI HYPPYRIMÄET TALVI
explorers, and businesses. Another important priority is extending visitor stays by encouraging travellers to explore the wider Lakeland region. At the same time, we continue developing digital marketing and storytelling that connects emotionally with travellers rather than simply promoting attractions. OT: How are you currently marketing Lahti as a destination? What, for you, represents the essence of the location?
RF: Our marketing focuses on experiences rather than sightseeing alone in the way that we tell stories about what Lahti makes people feel – movement, recovery, inspiration, and a genuine connection with nature. We use digital channels, international partnerships, content creators, and destination storytelling to showcase experiences that visitors can easily imagine themselves enjoying – from cycling through UNESCO Global Geopark landscapes to relaxing in a lakeside sauna or discovering contemporary Nordic culture. OT: Are there any interesting projects you wish to highlight? RF: One of our ongoing priorities is continuously developing the Lahti region as a year-round destination where sustainability, accessibility, and authentic local experiences go hand
in hand. As such, Lahti has been awarded the proud label a Sustainable Travel Finland (STF) destination by Visit Finland. We are strengthening our international visibility whilst also developing new visitor experiences around nature, cycling, outdoor recreation, cultural attractions, and lake tourism. Meanwhile, we are also investing in new digital storytelling that highlights local people, unique places, and authentic Finnish life rather than traditional destination marketing. Elsewhere, we are partnering with international major events and are a proud host city for Nordic skiing and gravel cycling events, as well as many music festivals. Another exciting development is the growing collaboration between tourism operators and the Finnish Outlook Travel Issue 26 | 73
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PHOTO: LAHTI PASSENGER HARBOUR
boating industry which combines activities across cities, villages, lakes, forests, and national parks, encompassing Finnish lifestyle by the lake. OT: How important is sustainability for your organisation? RF: Sustainability is not a separate project for us – it is the foundation of everything we do. Lahti has built an international reputation as a pioneer in sustainable urban development as a former European Green Capital, and our tourism strategy follows the same principles. We encourage responsible travel, support local businesses, promote year-round tourism, and help visitors experience nature in ways that preserve it for future generations. We believe the best visitor experiences are also those that create long-term value for local communities, businesses, and the environment. Sustainability is therefore both an ethical responsibility and one of our strongest competitive advantages.
OT: Similarly, what are some of the most underrated or lessercelebrated landmarks or attractions that you would like to highlight? RF: One of the hidden gems of our region is simply the opportunity to experience Finnish silence. Whether it is a quiet lakeside pier at sunrise, a forest trail in the Salpausselkä ridges, or a peaceful island in Lake Päijänne National Park, these moments often become the most memorable part of a visitor’s journey. Many travellers arrive expecting beautiful scenery but leave talking about something less tangible – the
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calm, clean air, and feeling of genuine recovery that they experienced here. For many, the local community of cyclists, foodies, live music fans, or families also plays an important role. OT: What current trends are transforming the tourism industry in Lahti and how are you utilising and responding to them? RF: Travellers today are increasingly seeking meaningful experiences rather than simply checking famous landmarks off a list. They value authenticity, well-being, sustainability, and opportunities to connect with
“ To d a y , o u r m i s s i o n r e m a i n s t h e s a m e : to i n s p i re p e o p l e to v i s i t , s t ay l o n g e r, and experience authentic Finnish life in a way that benefits both visitors and local communities”
PHOTO: LAHTI DAY
– Raija Forsman, CEO, Visit Lahti
local culture. We are responding by focusing on experience-led storytelling and promoting activities that allow visitors to participate rather than simply observe. Outdoor recreation, wellness, cycling, nature-based experiences, local food, and culture all reflect these changing expectations. Digital discovery has also become increasingly important. Travellers often choose destinations based on inspiring content shared through social media and content creators, so we invest heavily in authentic storytelling that reflects real experiences rather than polished advertising.
sporting heritage, vibrant culture, sustainability, and a showcase of the authentic Finnish lifestyle. Equally important is the strong collaboration across the region. Tourism is a team effort, and our success comes from municipalities, businesses, cultural organisations, and local residents working together to create memorable experiences. Ultimately, the greatest achievement is hearing visitors say they discovered something unexpected – that they arrived for the scenery but left feeling genuinely refreshed, inspired, and eager to return. That is exactly the kind of destination we aspire to be, all year around.
OT: Finally, what are you most proud of regarding the tourist board’s body of work? RF: I am most proud of how we have built a destination that stays true to itself. Rather than trying to become something we are not, we have embraced what makes Lahti unique: clean nature, world-class
PHOTO: SATOKAUSIKALENTERI VISITLAHTI HEINOLA
PHOTO: AINOA WINERY VISITLAHTI
PHOTO: PURJEVENEITÄ LAHDEN VESIJÄRVELLÄ
+358 207 281 760 | sales@visitlahti.fi
www.visitlahti.fi
PHOTO: SUPPAILIJAT PIANO PAVILJONGIN EDUSTALLA VESIJÄRVI LAHTI
PHOTO: KAHVIHETKI OSKARIN PIHASSA LAHTI
Experience the Nordic dream
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remium Resorts offers international travellers a rare combination of Scandinavian comfort, lakeside nature, and active well-being in one of Finland’s most attractive resort destinations: Vierumaki. More than just accommodation, it provides a seamless way to experience the Finnish lifestyle at a high standard, whether the visitor is looking for a peaceful holiday, an active escape, a remote-work base, or a memorable place to gather with family, friends, or colleagues. At the heart of the experience are high-quality villas designed
to make every stay effortless and restorative. Guests arrive directly into a private setting where everything is prepared for comfort: spacious terraces, a sauna, a hot tub, lake access, and beautifully equipped interiors. The villas combine the warmth of natural log construction with modern amenities such as premium kitchens, smart entertainment systems, fast Wi-Fi, and carefully selected furnishings. The result is a stay that feels both authentically Finnish and internationally premium - elegant enough
for discerning travellers, yet relaxed and welcoming enough to feel like a true retreat. One of Premium Resorts’ strongest advantages is its setting. Vierumaki is known for its unique mix of clean nature, world-class sports, and yearround leisure opportunities. Guests can step outside and immediately access hiking and cycling trails, whilst winter brings cross-country skiing and snowshoeing through snowy forest landscapes. The lake environment adds another layer of experience, with opportunities for
swimming, rowing, fishing, and paddleboarding right from the Villa 4Season. This direct connection to nature is a major part of the appeal for international visitors seeking something more meaningful than a standard hotel stay. At the same time, Vierumaki is far from remote in the inconvenient sense. It is easily reachable from the Helsinki metropolitan area and airport. That accessibility makes Premium Resorts especially attractive for weekend breaks, longer summer stays, hybrid work holidays, and multigenerational travel. Guests can enjoy the feeling of privacy and escape without sacrificing convenience. The wider Vierumaki area strengthens the offer even further. It is one of Finland’s best-known sport and wellness destinations, with an impressive range of facilities that appeal to
both casual visitors and serious enthusiasts. Golfers can enjoy two 18-hole courses and a Par 3 practice course. Wellnessfocused travellers can benefit from spa services, fitness and training environments, and the area’s broad recreational infrastructure. Events, activities, and steady visitor demand create an energetic atmosphere throughout the year, whilst still allowing each
villa to remain a place of calm and personal space. Premium Resorts also stands out through its service model. For international travellers, convenience matters as much as location. The company emphasises personal hospitality and practical support, helping guests with arrangements, local experiences, and even eventrelated needs such as catering.
This makes the villas suitable not only for leisure stays, but also for small corporate retreats, meetings, celebrations, and private gatherings. Instead of a generic accommodation product, Premium Resorts delivers a hosted experience with local expertise behind it. That local expertise is important. Premium Resorts has over a decade of operating experience and strong roots in Vierumaki. This long-term presence gives credibility to the brand and ensures that guests benefit from established local partnerships, reliable maintenance, and smooth service delivery. For international travellers unfamiliar with the area, that
trust and operational maturity can make a major difference. They are not simply booking a place to sleep - they are choosing a professionally managed stay in a destination with proven appeal. Another compelling part of the story is well-being. The villas are designed around the idea that quality accommodation should actively support rest and recovery. The log-built structures promote fresh indoor air and a natural moisture balance, whilst premium beds, quality linens, and peaceful surroundings contribute to excellent sleep. Combined with Finland’s famously clean air and quiet natural setting, this creates a powerful message for
travellers who value restoration, health, and mental reset as much as sightseeing. The experience is also culturally distinctive. A stay at Premium Resorts gives international guests access to something deeply Finnish: the rhythm of nature, forest, sauna, and seasonal living. Add local food, nearby cultural attractions, and the authenticity of the setting, and the result becomes more than a holiday - it becomes an immersion into a Nordic way of life. For many international travellers, that sense of place is exactly what makes a destination memorable. In summary, Premium Resorts can be positioned as a premium gateway to Finnish
nature, well-being, and active lifestyle. It offers the privacy of a villa, the comfort of high-end accommodation, the excitement of a leading resort area, and the reassurance of experienced local hosting. For international travellers seeking quality, authenticity, and ease, Premium Resorts in Vierumaki is not just a place to stay - it is a complete destination experience.
Premium Resorts is open for rental possibilities and also for investment opportunities.
myynti@premiumresorts.fi www.premiumresorts.fi
LAHTI T R AV E L G U I D E
In Focus
Finnish Lakeland
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The largest district of lakes in Europe, Finnish Lakeland is a blue labyrinth of lakes, islands, rivers, and canals, interspersed with forests and ridges.
FI NLA ND HAS AP P ROXIM AT E LY 188,000 lakes and most of them are situated in the heart of the nation. This otherworldly region is a natural gem and tremendous source of pride for the Finnish people, who cherish their relationship with nature as a core part of their identity and well-being. The countless lakes in Lahti offer breathtakingly beautiful landscapes and amazing recreational opportunities. Lake Päijänne National Park is a highlight, with its beautiful islands, clear waters, and peaceful landscapes that represent the very essence of this undeniable oasis of calm. The shores and ridges of Finland’s second-largest lake offer hiking trails and intriguing opportunities for luscious day trips.
The gem of the national park, Kelvenne Island, is especially suitable for kayakers and boaters. Meanwhile, when traversing the Pulkkilanharju Nature Trail or exploring Päijätsalo, you can marvel at the unmatched scenery without taking to the waters. For confident swimmers, remember to bring your swimwear and take a dip whenever possible. Elsewhere, the Kymenkäänne paddling route takes you from Lake Kymijärvi through a series of small lakes and streams to the Kymijoki River. The route continues through a chain of lakes to Lake Arrajärvi and on to the Kymijoki River, from which the waters flow into the Gulf of Finland. Lahti is also an easily accessible area for birdwatchers, offering a rich variety of birdlife across its lakes, forests, and wetlands.
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RECOMMENDS Eat: FOR S PA N I S H-I N S PI R E D C U I S I N E … Known for its delicious, sizeable steaks and tasty Mediterranean food, El Toro has served customers in the centre of Lahti since 1981. FOR QUA L I T Y LO CA L PR ODUC E … Teerenpeli Brewery & Distillery tells the story of passionate, award-winning local beers, ciders, whiskies, and gins, all of which are created with respect for tradition, but with a bold innovation in flavours.
Do: FOR A L I V E LY LO CA L AT MO S PH E R E … A mix of cosy restaurants and cafés, small boutiques, design, and modern architecture are offered by Lahti Harbour.
Sleep: FOR A S T Y L I S H E S CA PE … Premium Resorts was founded to connect Finnish nature, domestic craftsmanship, and guests who demand the best in accommodation. Offering luxury holiday living in carefully selected destinations, Premium Resorts believes the pure experiences of natural Finnish beauty should be widely celebrated. The suave selection of villas on offer are all built 82 | Outlook Travel Issue 26
PHOTO: LAHDEN SATAMA IRONMAN-TAPAHTUMAN AIKAAN
from premium materials with deep respect for the environment. Let Premium Resorts help make your dream a reality – whether it’s an unforgettable weekend getaway, corporate event, or your very own luxury villa with exclusive spaces ready for extraordinary events. On hand to sort every intricate detail after your booking, the immaculate villas enjoy seamless service and fast support make every stay perfect. With a range of prime locations in its portfolio, Premium Resorts encompasses the entire spectrum of luxury accommodation for every variety of traveller. In the realm of business travel, Premium Resorts believes that conference rooms are a thing of the past. Take advantage of luxury villas in Vierumäki which offer company privacy, ultimate comfort, and nature – all in one package, just over an hour from Helsinki. The entire villa is exclusively yours – no other guests or interruptions, allowing confidential discussions to stay confidential. Additionally, every villa features a private sauna and outdoor hot tub. The best team days always end in the sauna – Finnish business culture at its finest. FOR A C H A R M I NG H I DE AWAY… EnjoyNature Resort FOR L A K E S I DE R E L A X AT ION… Radalla Resort
LAHTI T R AV E L G U I D E
Escape to Nature. Reconnect with Yourself. In the heart of silent nature, just 15 minutes from Lahti, EnjoyNature Resort is more than a hotel - it’s a cosy home that offers comfort and relaxation and, of course, would not be complete without delicious, freshly homemade food! Slow down and regenerate with guided forest bathing, relax in our traditional saunas and cosy shelter with several fireplaces, enjoy plenty of indoor and outdoor games, and explore endless bike trails starting right from the resort, as well as hiking and fishing. Visit our website to find out more, at: enjoynature.fi
Where Historic Charm Meets Finnish Lakeland Escape to Radalla Resort, a family-owned lakeside destination in the Lahti Region, where a beautifully restored 170-year-old manor, peaceful nature and genuine Finnish hospitality come together. Located on the shores of Lake Urajärvi in Iitti, under two hours from Helsinki and only 30 minutes from Lahti, Radalla Resort invites you to slow down and experience the best of Finnish Lakeland. Stay by the lake, savour seasonal cuisine at Restaurant Balladi, unwind in traditional lakeside saunas and discover authentic local experiences at your own pace. Whether you’re seeking a romantic getaway, outdoor adventures or simply a moment to relax, you’ll find warm, personal service and unforgettable surroundings. At Radalla Resort, every moment is framed by the beauty of the lake.
+358 44 066 7053 @radallaresort
sales@radallaresort.fi RadallaResort
www.radallaresort.fi
RadallaResort
Uimarintie 1 47400itti, Finland
radalla.resort
Outlook Travel Issue 26 | 83
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Landmark Attractions Lahti Museum of Visual Arts Xxxxxxxx Malva Surama is an Amerindian village (mainly inhabited by Macushi The internationally acclaimed Lahti Museum of Visual people) and the site for the first Arts Malva is located in Malski, an old brewery building community ecotourism initiative dating back to 1912. The museum is full of Lahti art, design, in Guyana. The local community posters, and culture in Lahti, less than a 50-minute trip from manages and maintains Surama Helsinki via a direct fast train operated by Finland’s national Eco-Lodge, which offers tourists a railway company, VR Group. chance to stay in traditional huts, try In addition to fascinating exhibitions, you can find a great local food and explore nearby nature gift shop and several cosy restaurants under the same roof, trails. offering a unique experience for culture lovers, families with children, and first-time museumgoers alike. PHOTO: MALVA AHTO
Salpausselkä UNESCO Global Geopark The Salpausselkä UNESCO Global Geopark is undoubtedly one of Lahti’s greatest natural treasures. It tells the story of the Ice Age whilst offering exceptional opportunities for hiking, gravel cycling, and outdoor recreation. Salpausselkä Geopark promotes sustainable tourism, enhancing the well-being of nature, culture, and local communities. The park has also been awarded the STF label in recognition of its long-term commitment to sustainable tourism development.
Sibelius Hall One of the world’s finest wooden concert halls and the flagship of Finnish wood architecture, Sibelius Hall is located in Lahti Harbour. This magnificent building is built from the finest Finnish wood, and the subtle details of the house respect the surrounding nature. The acoustics of the concert hall are worldclass, whilst the presence of wood brings warmth and peace to the breathtaking space. Sibelius Hall is like a forest that has been transformed into an art exhibition.
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Getting There and Around LAHTI I S EASY to reach by air and, once you touch down, is located less than an hour from Helsinki Airport by train or car. For those arriving by boat, the city is equally easy to access as it’s just an hour’s drive from the harbours. After landing at Helsinki airport, you can easily walk from the arrivals hall to the airport’s railway station. The fastest connections from Helsinki Airport to Lahti take less than an hour with a change at Tikkurila station. Directly connected to Lahti Railway Station, the Lahti Travel Centre is the
PHOTO: SOUTUVENELLÄ JÄRVELLÄ IITTI
transport hub of the region bringing local and long-haul traffic and different modes of transport together seamlessly. Lahti also has excellent bus connections from the Helsinki metropolitan area as well as elsewhere in Finland. Elsewhere, shipping company Finnlines offers ferry trips from Germany to Helsinki and from Sweden to Helsinki, Turku, and Naantali, so pack your car and drive onboard. Meanwhile, ports are conveniently located – the
port of Helsinki is approximately an hour’s drive from Lahti and Turku, whilst Naantali is about three hours away. Finland is a large and sparsely populated country so it’s easy and comfortable to drive here. The country has right-handed traffic and, if you’re renting a car, consider choosing an electric vehicle – there is a comprehensive network of charging stations listed online at latauskartta.fi – a free, crowdsourced digital map and directory.
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South Iceland
UNI QUE, VISUAL LY STU NN IN G , and dominated by geological wonders, South Iceland’s active terrain is shaped by the Mid-Atlantic Ridge and diverse volcanic systems, showcasing towering waterfalls plunging into serene pools, stretches of black-sand beaches that stand in striking contrast to a vibrant blue ocean, and colossal glaciers sprawling across the horizon. A rugged, dynamic landscape tells the story of ancient eruptions and nature’s relentless forces. Each element of this stunning ecosystem contributes to its texture and form, making South Iceland a destination for any explorer. The region’s dramatic features, such as eternal, ageless mountains, pierce the sky, with ancient stone shards dominating its topography. At night, watery moonlight illuminates their snowy robes and crowns of stars. Glaciercapped volcanoes and iceberg-strewn lagoons offer breathtaking views and unspoiled beauty. Geothermal wonders interact with glacial elegance, as steam plumes and bubbling mud reveal the region’s 86 | Outlook Travel Issue 26
energy beneath the surface. One notable attraction, along the famous Golden Circle loop, is the Great Geysir, which has erupted intermittently since it went dormant in 1916. In winter, snowflakes waltz and whirl through the dark, whilst the inky expanse of polar nights gradually surrenders to the brilliance of the midnight sun that bathes the landscape in ethereal light during the summer months. Woven into the rich tapestry of the country’s folklore and mythology, the aurora borealis, commonly known as the Northern Lights, weaves a mesmerising spectacle across the night sky from September to April. Like a celestial dancer, these vibrant ribbons of colour gracefully undulate, casting a spell of wonder as they shimmer and swirl, illuminating the darkness with shades of electric green and sunlit yellow, twirling alongside deep-sea blues, rich royal purples, and fiery crimson reds. Under the expansive dome of the sky, visitors find themselves immersed in a feeling of tranquillity, wrapped
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Unparalleled landscapes dramatically unfold whilst travelling across South Iceland, where powerful natural charm takes visitors on unforgettable seasonal journeys of the midnight sun and polar nights that evoke every emotion. The region’s soul sears a lasting memory of an enthralling saga wrapped in a contrasting realm of fire and ice WRITER: RACHEL CARR | PROJECT MANAGER: MANTE KATINAUSKAITÉ
in the stillness of the wilderness as they lose themselves in the sheer beauty and magic of the aurora. This enchanting experience lingers in the memory long after the lights fade. South Iceland’s untouched landscapes and expansive vistas create an ideal backdrop for a range of outdoor adventures. Activities such as hiking, snowmobiling, ice climbing, and skiing suit both families and adrenaline junkies. Year-round, this region has myriad offerings from exhilarating pursuits to peaceful horseback riding. Whether thrill-seeking or seeking tranquillity, there’s something for everyone. Another highlight is the entrancing Crystal Ice Cave, located within the Breiðamerkurjökull outlet of the Vatnajökull glacier. From October to April, the cave enchants visitors with its stunning, limpid blue ice walls, shaped over the years by melting water. Each visit is unique, as the ever-changing passages provide a spellbinding backdrop for photographers.
Wildlife enthusiasts will find a paradise in this diverse region, where rugged coastlines meet lush wetlands. The Flói Bird Reserve near Eyrarbakki is especially notable for birdwatching, with approximately 70 species recorded in the reserve. Elsewhere, the best places to see puffins, which have become symbols of Iceland’s natural heritage, are Vestmannaeyjar, Dyrhólaey, Reynisfjall, and Ingólfshöfði. South Iceland’s waters also attract minke and humpback whales, especially during spring and summer. At the same time, harbour seals can be spotted year-round at the Jökulsárlón glacier lagoon and Vestmannaeyjar archipelago, whilst white-beaked dolphins are also common in the latter. After a day filled with adventure and exploration, there’s nothing quite like unwinding in a hot natural pool, soaking in a geothermal bath, or relaxing at one of South Iceland’s many spa retreats. Outlook Travel Issue 26 | 87
Industry Insights
Visit South Iceland Ragnhildur Sveinbjarnardóttir, Managing Director of Visit South Iceland, delves into its transformative impact on the region’s tourism and the enhanced experiences awaiting visitors in this captivating corner of the world. Outlook Travel (OT): Firstly, can you provide an insight into Visit South Iceland, what it has achieved, and how it has shaped the region as a destination and enhanced the visitor experience? Ragnhildur Sveinbjarnardóttir, Managing Director (RS): South Iceland offers some of the country’s most diverse and dramatic landscapes, all within relatively short driving distances. It is defined by 88 | Outlook Travel Issue 26
powerful contrasts – glaciers and volcanoes, black-sand beaches and green farmland, and cascading waterfalls and vast lava fields. The interplay between fire and ice, along with the ever-changing light and weather, creates a dynamic landscape that feels different every time you visit. What truly sets the region apart is its accessibility combined with authenticity. Visitors can experience
iconic natural wonders like Seljalandsfoss and Jökulsárlón glacier lagoon, whilst also discovering local life and heritage. Visit South Iceland is the region’s official destination management and marketing organisation, working collaboratively with local stakeholders to promote it as a sustainable, high-quality destination. Since its inception, the organisation has played a key role in strengthening South Iceland’s identity, improving coordination across tourism providers, and enhancing the overall visitor experience. One of our core achievements has been developing a unified narrative for the region – highlighting not only its iconic natural attractions but also its culture, communities, and hidden gems. We have additionally focused on dispersing visitors more evenly across South Iceland and throughout the year, supporting local economies whilst reducing pressure on popular sites. Through strategic marketing, digital platforms, and partnerships, we have
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“The interplay between fire and ice, a l o n g w i t h t h e eve rchanging light and we a t h e r, c re a te s a dynamic landscape that feels different every time you visit” – RAGNHILDUR SVEINBJARNARDÓTTIR, MANAGING DIRECTOR, VISIT SOUTH ICELAND
helped position the area as one of the country’s most diverse and accessible destinations. OT: What are the benefits of offpeak travel in South Iceland? What cultural events or festivals occur throughout the year and how is the region marketed as a year-round destination? RS: Travelling in the shoulder and off-peak seasons offers several benefits. Visitors enjoy fewer crowds, more availability, and often a more immersive and peaceful experience. It also allows for closer interaction with local communities and nature. Furthermore, September to April is when you can spot the Northern Lights, which makes visiting in the off-peak season well worth it.
South Iceland hosts a variety of cultural events throughout the year, including local festivals, food markets, music events, and seasonal celebrations such as Þorrablót in winter and vibrant summer festivals across towns in the region. We actively promote South Iceland as a year-round destination. In winter, we highlight experiences such as the Northern Lights, ice caves, glacier hikes, and cosy retreats. Spring and autumn offer milder conditions, fewer crowds, and beautiful landscapes, whilst summer brings the midnight sun, lush greenery, and access to the highlands. OT: How do geothermal baths in South Iceland differ from traditional spas, and what wellness retreats
or holistic healing centres are available in the area? Additionally, what are the health benefits of bathing in natural hot springs? RS: Geothermal energy is at the heart of life in South Iceland, shaping both daily routines and local culture. For centuries, residents have used the Earth’s natural heat for bathing, cooking, and heating their homes – traditions that continue today in towns and rural communities across the region. Geothermal bathing in South Iceland is deeply rooted in Icelandic culture and differs from traditional spas in its close connection to nature. Many geothermal baths are set in natural surroundings, offering a sense of authenticity and tranquillity that is hard to replicate elsewhere. Outlook Travel Issue 26 | 89
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The region features a growing number of wellness experiences, from luxury geothermal spas to smaller, locally operated hot springs and retreats. These often incorporate holistic elements such as mindfulness, nature immersion, and sustainable design. Bathing in natural hot springs is believed to have various health benefits, including muscle relaxation, improved circulation, stress reduction, and enhanced well-being. The mineral-rich water combined with fresh air and scenic surroundings creates a holistic wellness experience. OT: What are some traditional dishes unique to South Iceland? Are there any local food markets where visitors can immerse themselves in the region’s flavours and culture? RS: South Iceland is renowned for its high-quality local produce. Traditional dishes often revolve around lamb, fresh seafood, and dairy products, reflecting the region’s strong agricultural heritage. Geothermal-heated greenhouses are a cornerstone of South Iceland’s food culture, allowing farmers to grow fresh produce year-round despite the challenging climate. Farmers use warm water and steam to maintain stable temperatures, creating ideal growing conditions for a surprising variety of crops. Tomatoes, cucumbers, peppers, and even strawberries thrive in these controlled environments, often just a short distance from the very geothermal sources that sustain them. Many greenhouses use advanced, sustainable growing methods, combining geothermal heat with renewable electricity and careful water management. As a result, the produce is not only fresh and flavourful but also environmentally friendly. Visitors can often tour these facilities, meet local growers, and enjoy meals prepared with
ingredients picked the same day. This close connection between energy, agriculture, and community reflects a unique Icelandic approach to sustainability, where innovation and nature work hand in hand to support local livelihoods. Visitors can enjoy locally sourced meals in farm-to-table restaurants and explore flavours such as Icelandic lamb soup, fresh fish, and artisan dairy products, including skyr. Food markets and local producers play an important role in the experience. Farm shops, roadside stands, and seasonal markets allow visitors to engage directly with producers and gain insight into local food culture. This connection to the land and its resources defines South Iceland’s culinary identity.
OT: What are the best places to spot wildlife, and how do seasonal changes affect encounters? Additionally, what conservation efforts are in place to protect wildlife and the environment? RS: South Iceland offers excellent wildlife-viewing opportunities. Along the coastline, visitors can spot seabirds such as puffins in the summer, as well as seals resting on beaches and near glacier lagoons. Inland, birdlife and unique ecosystems thrive in diverse habitats. The Arctic fox is Iceland’s only native land mammal and a resilient symbol of the country’s wild nature. In South Iceland, it inhabits remote coastal areas, lava fields, the highlands, and even the edges of glaciers, including parts of Vatnajökull National Park. Perfectly adapted to
harsh conditions, its thick fur changes colour with the seasons – white in winter and brown or grey in summer – providing natural camouflage. Elusive yet curious, the Arctic fox plays an important role in the ecosystem, feeding on birds, eggs, and small animals. Spotting one in the wild is a rare and memorable experience for visitors exploring Iceland’s untamed landscapes. Wildlife experiences vary by season – summer is ideal for birdwatching, whilst winter offers different perspectives on the landscape and fewer disturbances in nature. Sustainability and conservation are central to our work. Efforts include educating visitors on responsible travel, protecting sensitive ecosystems, and collaborating with
local and national authorities to ensure that tourism supports longterm environmental preservation. OT: What are the must-see natural attractions in South Iceland, and how do the region’s geological features reflect its history? RS: South Iceland is home to some of the country’s most iconic natural attractions. These include the famous Golden Circle, with Þingvellir National Park, the Great Geysir geothermal area, and Gullfoss waterfall; powerful waterfalls such as Seljalandsfoss, Skógafoss, and Svartifoss; expansive glaciers like Vatnajökull; blacksand beaches including Reynisfjara and Breiðamerkursandur; and remarkable geothermal landscapes. Outlook Travel Issue 26 | 91
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The region’s geology tells the story of Iceland’s formation, shaped by volcanic activity and glacial forces over thousands of years. At Þingvellir National Park, visitors can witness the rift between the North American and Eurasian tectonic plates, whilst geothermal areas reveal the powerful forces beneath the Earth’s surface. Volcanic landscapes, glacial rivers, lava fields, and glaciercarved valleys make South Iceland a living showcase of the planet’s natural history and ongoing geological processes. One of the best ways to experience this geological diversity is by travelling along The Volcanic Way, a scenic route through South Iceland that connects many of the region’s most remarkable volcanic, geothermal, and cultural sites. The route offers visitors a deeper understanding of how fire and ice have shaped South Iceland’s landscape and communities over centuries. Learn more at: https:// www.south.is/en/destinations/ travel-routes/the-volcanic-way. OT: Are there any historical sites significant for understanding Iceland’s past? Additionally, how do UNESCO World Heritage Sites contribute to the area’s cultural and natural heritage, and what role do
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they play in attracting tourists and preserving local history? RS: South Iceland has significant historical importance, with sites that offer insight into Iceland’s settlement and cultural development. Turf houses, churches, and cultural centres help bring this history to life. Þingvellir National Park, part of the Golden Circle, is a UNESCO World Heritage Site and holds both historical and geological significance. It is home to Iceland’s ancient parliament and sits on the boundary between two tectonic plates. Vatnajökull National Park, a UNESCO World Heritage Site since 2019, is one of Iceland’s most
extraordinary natural treasures. Covering around 14 percent of the country, the park is home to Europe’s largest glacier as well as dramatic volcanic landscapes, powerful rivers, and unique glacial formations. What makes Vatnajökull National Park so special is the ongoing interaction between fire and ice – volcanic activity beneath the glacier continually shapes the land, creating a dynamic environment found in few places on Earth. Visitors can experience everything from glacier tongues and ice caves to waterfalls, canyons, and vast black-sand plains. South Iceland is also home to Surtsey, a UNESCO World Heritage
“Since its inception, the organisation has played a key role in strengthening S o u t h I c e l a n d ’s i d e n t i t y, i m p rov i n g coordination across tourism providers, and enhancing the overall visitor experience”
municipalities and industry partners to improve infrastructure and manage visitor flows. Sustainability is at the core of our strategy, ensuring that tourism benefits local communities whilst protecting natural resources and delivering a great visitor experience.
– RAGNHILDUR SVEINBJARNARDÓTTIR, MANAGING DIRECTOR,
OT: How do you envision the future of tourism in the region? What developments can visitors expect?
VISIT SOUTH ICELAND
Site off the South Coast. Formed during a volcanic eruption between 1963 and 1967, the island is one of the world’s most important natural laboratories for studying how life colonises new land and ecosystems develop over time. Another important UNESCO designation in the region is Katla UNESCO Global Geopark, which showcases the unique interaction between volcanoes, glaciers, rivers, and coastal landscapes. The geopark highlights the area’s geological heritage and cultural history, helping visitors understand how powerful natural forces have shaped local communities for centuries. Recognised by UNESCO for their outstanding cultural, natural, and geological value, these sites offer an unforgettable glimpse into the forces that continue to shape Iceland today.
UNESCO designation helps preserve these areas whilst also attracting visitors interested in heritage and nature. It plays an important role in balancing tourism with conservation, supporting local communities, and ensuring that Iceland’s unique history and landscapes are protected for future generations. OT: What challenges does the tourism industry in South Iceland face, and how are you addressing them? RS: Like many popular destinations, South Iceland faces challenges related to visitor pressure, infrastructure needs, and environmental protection. We address these by promoting responsible travel, encouraging offpeak visits, and working closely with
RS: The future of tourism in South Iceland lies in sustainable growth, innovation, and deeper visitor engagement. We anticipate the continued development of highquality experiences that emphasise authenticity, wellness, and naturebased tourism. Visitors can expect improved infrastructure, enhanced digitalplanning tools, and a wider range of curated experiences that showcase lesser-known areas. Our focus remains on balancing growth with preservation to ensure the region remains a world-class destination for generations to come.
+354 560-2050 info@south.is
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Your Next Adventure Is at Our Doorstep
Luxury resort South Iceland
In Focus
SOUTH ICELANDIC HERITAGE South Iceland showcases a rich tapestry of history through its settlement-era sites and landmarks that reflect Viking heritage, religious influences, and the essence of Icelandic culture. THE REG ION IS home to folk museums, centres dedicated to natural wonders, and immersive experiences that draw visitors into its storied past. This historical narrative is intricately tied to the area’s volcanic environment, which has not only influenced its society but also fostered a unique cultural identity that blends Old Norse traditions with modern values. Central to this is Iceland’s literary tradition, deeply rooted in sagas that illuminate its Viking past and emphasise themes of independence and self-sufficiency – both inherent in the Icelandic language. Visitors can explore this rich history through guided tours, scenic walking routes, and engaging museums in towns like Skógar and Eyrarbakki. One notable attraction is the Caves of Hella, located on the land of Ægissíða. Thought to predate the Viking settlement around 874 CE, they provide a glimpse into Iceland’s oldest archaeological remains, with four 96 | Outlook Travel Issue 26
of the 12 man-made caves accessible to the public. Although their origins are shrouded in mystery, some archaeologists suggest they may show signs of Celtic influence. Then there’s Skálholt Cathedral, a place of special historical interest situated in the Golden Circle. For seven centuries, it was the scene of dramatic events that shaped political, spiritual, and cultural life in Iceland. The three main local folk museums in Skógar, Vestmannaeyjar, and Eyrarbakki are definitely worth exploring, with regional artefacts, unique stories, and interesting exhibitions to discover, whilst the LAVA Centre in Hvolsvöllur, Eldheimar in Vestmannaeyjar, and Lava Show in Vík also tell stories about how volcanoes affect the communities. Together, these form a cohesive thread that connects South Iceland’s remarkable, complex, and layered history, cultural identity, and natural beauty.
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Hótel Skaftafell – in the middle of unique nature.
ALL PHOTOGRAPHY BY EYRÚN HALLA JÓNSDÓTTIR
Hótel Skaftafell is a family-run business where each member is involved in its operation in some capacity. The hotel’s first accommodation was in the home of the owners, Anna and Jón, in 1988. At the time, the accommodation comprised five rooms with a shared bathroom. The following year, they started construction on the first wing of the hotel, with eight rooms with a bath. Over the years, the demand and continued construction of rooms increased until 2006, when the hotel reached its current size. In addition to Hótel Skaftafell, the family runs a gas station in Freysnes across the road. In 1996, Anna and Jón decided, in collaboration with Skeljungur, to open it due to increased traffic and the demand for fuel in the vicinity of the national park. We are located in Freysnes, in the southeast of Iceland. Freysnes is about 330 kilometres (km) east of Reykjavik. Skaftafell National Park is located only 5 km west, and Glacier Lagoon and Diamond Beach are 50 km east. Svínafellsjökull is in our backyard, and we offer a walking path to the glacier that takes about 30 minutes from the hotel. Our hotel has 53 rooms, all of which are located on the ground floor alongside our restaurant. The bar is on the second floor, which has an outstanding view of the nature surrounding us. We stand out because of our family history in the area. Our family ties stem back to 1300; at that time, our ancestors were living in Skaftafell, and in 1988, our family moved to Freysnes, where we are today. Our location also makes us stand out, as we are close to the glacier and Skaftafell National Park. Our guests can take a short hike from our hotel to see the glaciers or sit at the bar to enjoy a view of the mountains, glaciers, and outstanding
nature. There is also a short car ride to Skaftafell National Park, where you can walk to Svartifoss (black waterfall), which is a popular destination. The hotel offers something for all travellers, but it is ideal for those who like nature and photography. Our inspiration for the hotel’s design and aesthetic came from the mountains and nature around us, with a bit of influence from our family history. We decided at the start of our business that we wanted to honour our family’s history, so we have some handcrafted, old furniture from our ancestors. The colours of our hotel are taken from the surrounding nature, with the dramatic contrast between glaciers and sands being a huge source of inspiration. We at Hótel Skaftafell have decided to make it our priority to refurbish the property rather than expand. As a family business, we would like to keep our property at its current size, so that it is more comfortable and personal for our guests and us. We want to make our hotel memorable for our guests and keep the family atmosphere rather than losing that intimate feeling. Hótel Skaftafell is a family business that has been in the same hands since it first started, and that is exactly what we want our guests to feel when they visit.
+354 – 478-1945 info@hotelskaftafel.is hotelskaftafell.is Hótel Skaftafell hotelskaftafell
RECOMMENDS
Eat: FOR S E A FO OD T H AT T IC K L E S T H E S T OM AC H A N D S OU L … In the charming village of Stokkseyri, Fjöruborðið restaurant offers a tantalising culinary experience with its exquisite langoustine soup. This creamy dish combines fresh crustaceans with aromatic herbs, delivering a comforting flavour for seafood lovers. The menu also features classic cocktails, fine wines, and a selection of hot drinks for cosy evenings. It also offers a thoughtfully crafted vegetarian dish and a dedicated children’s menu to cater to families. FOR A TA S T E OF V I K I NG H E R I TAG E … At the foot of Ingólfsfjall mountain, Ingólfsskáli Viking Restaurant transports you back to the Viking age. This enchanting establishment blends heritage and tradition, creating an atmosphere that immerses guests in an era where nature provided all ingredients. Rather than just dining, visitors experience Viking feasts. Imagine sipping from a traditional horn whilst enjoying meals served with fire-forged cutlery. The menu features traditional Icelandic dishes made with seasonal produce, celebrating local flavours and the land’s rich history. Every bite connects diners to the essence of the Vikings and their storied past.
Do: FOR A T H R I L L I NG A E R I A L OB S E RVAT ION… Norðurflug Helicopter Tours invites you to discover South Iceland’s breathtaking landscapes from a unique perspective, operating from its base in Reykjavík and reaching every corner of this stunning island. 100 | Outlook Travel Issue 26
Embarking on this helicopter tour is an unrivalled opportunity to witness South Iceland’s remarkable natural beauty. In just a few hours, Norðurflug Helicopter Tours will whisk you away on an adventure that takes you soaring over dramatic volcanoes, vast glaciers, and some of the most remote and enchanting waterfalls. Guests also get a close-up view of the island’s geothermal wonders, all seamlessly woven together for a memorable day of exploration. PHOTOGRAPHY © NORDURFLUG HELICOPTER TOURS
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FOR A N AU T H E N T IC E X PE R I E NC E … Join Mr Iceland on an unforgettable horseback ride guided by a seasoned Viking through ancient paths filled with over 1,000 years of history. Refresh yourself with crystal-clear river water whilst taking in stunning mountain views. At the Efri-Úlfsstaðir farm, immerse yourself in the epic Brennu-Njáls Saga. As the sun sets, gather in the charming story barn around a long wooden table set with traditional Icelandic dishes. A talented local storyteller enchants guests with tales of elves, trolls, and ancient customs, bringing Iceland’s rich folklore to life under flickering candlelight.
Sleep: FOR I M M E R S I NG I N N AT U R E … Nestled in a stunning landscape, the family-run Hótel Skaftafell offers an abundance of hiking opportunities, with breathtaking glaciers just a short stroll from the door. Its impressive location provides panoramic views, especially from the inviting second-floor bar, where you can enjoy a drink whilst
gazing out over the magnificent Vatnajökull glacier. The accommodations are comfortably arranged across four separate buildings, all conveniently located on the ground floor for easy access. Whether you’re an avid hiker or simply looking to soak in the natural beauty, Hótel Skaftafell is the perfect getaway. FOR A N I DY L L IC C OU N T RY S I DE R E T R E AT… Hotel Ranga offers a diverse array of natural marvels, from the majestic highlands and soothing hot springs to cascading waterfalls, striking black-sand beaches, and towering volcanoes. Its exceptional location offers an ideal vantage point for witnessing the awe-inspiring Northern Lights. It features a state-ofthe-art observatory where stargazing enthusiasts can explore the night sky. The hotel boasts warm, inviting rooms that promise comfort and relaxation, paired with exquisite gourmet dining experiences that tantalise the taste buds. After a day of exploration and adventure, guests can unwind in the geothermal hot tubs, soaking under the starlit sky for a stellar end to each day. Outlook Travel Issue 26 | 101
ICELAND’S SKIES DESERVE EXCELLENCE: WHY NORÐURFLUG LEADS THE HELICOPTER TOUR MARKET
Iceland’s dramatic landscapes - cascading waterfalls, volcanic peaks, glacier-carved valleys - demand to be seen from above. Yet not all helicopter operators are created equal. In a market where safety, expertise, and genuine customer care matter most, one company consistently rises above the rest: Norðurflug
This operational advantage matters especially in Iceland’s unpredictable weather. With more aircraft in rotation, Norðurflug can adapt schedules, offer alternative tour times, and prioritize getting customers airborne safely - rather than simply cancelling bookings.
The Fleet Advantage
The team brings between 1 and 8 years of helicopter operation experience - a depth of expertise that directly impacts every flight. Experienced pilots know Iceland’s
When you book a helicopter tour in Iceland, you’re trusting your safety and experience to the operator’s resources and commitment. Norðurflug operates Iceland’s largest helicopter fleet, a distinction that goes far beyond bragging rights. This scale translates directly to reliability, flexibility, and choice for customers. A larger fleet means more tour options available daily, reduced cancellations due to maintenance, and the ability to accommodate custom private charters without compromising scheduled tours. Whether you’re interested in the iconic Reykjavík City Sights, the breathtaking Golden Circle Adventure, or a bespoke private charter tailored to your vision, Norðurflug’s diverse fleet ensures your preferred experience is available when you want it.
Safety and Experience: The Foundation of Trust In aviation, there are no shortcuts. Norðurflug’s unmatched safety record isn’t accidental; it’s built on a foundation of experienced professionals and rigorous standards.
This positioning resonates with travellers who want choice, reliability, and the confidence that comes from choosing Iceland’s most established helicopter operator. Recent accolades reinforce this standing: Norðurflug ranks among the top 10 percent of helicopter tour operators worldwide on TripAdvisor, a distinction earned through consistent excellence and customer satisfaction.
The Broader Context weather patterns intimately. They understand how to navigate challenging conditions, read the skies, and make sound decisions that prioritize passenger safety above all else. This isn’t just competence; it’s the peace of mind that comes from flying with professionals who’ve logged thousands of hours in Icelandic airspace. Norðurflug’s commitment to safety extends beyond the cockpit. Every aspect of operations - pre-flight checks, maintenance protocols, passenger briefings, and emergency procedures - reflects a culture where safety is nonnegotiable. For travellers investing in a once-in-a-lifetime experience, this commitment is invaluable.
The Customer Experience Difference Testimonials tell the real story. Passengers consistently describe Norðurflug experiences as “unforgettable”, praising the “professional and welcoming team” and calling it “the best way to see Iceland’s beauty”. What creates this distinction? It’s the combination of technical excellence, genuine hospitality, and personalised service. Norðurflug doesn’t treat tours as transactions; they treat them as opportunities to create memories. The team takes time to understand what each passenger wants to experience, offers insights about the landscapes below, and ensures every moment aligns with their vision of an ideal Icelandic adventure. This customer-centric approach extends to flexibility. Tours can be combined with unique activities - imagine a helicopter flight followed by a glacier walk, or a city tour paired with a local experience. This adaptability transforms a scenic flight into a comprehensive, tailored adventure.
Standing Out in Iceland’s Competitive Landscape Iceland’s helicopter tour market has grown, with several operators competing for travellers’ attention. Yet Norðurflug’s positioning is distinct and defensible. Whilst some competitors specialise narrowly - focusing solely on volcanoes, glaciers, or boutique private charters - Norðurflug offers breadth without sacrificing depth. The largest fleet, the greatest selection of tours, the most experienced team, and a proven safety record create a compelling value proposition. You’re not choosing a specialist; you’re choosing a comprehensive operator that excels across every dimension.
Iceland attracts over two million visitors annually, many seeking unforgettable experiences that showcase the country’s unique geology and landscapes. Helicopter tours represent a premium segment of the tourism market they’re investments in perspective, literally and figuratively. Choosing the right operator matters. You want a company with the resources to operate reliably, the expertise to navigate Iceland’s challenges, the commitment to safety that allows you to relax and enjoy the experience, and the customer focus that transforms a tour into a memory. Norðurflug checks every box. Their reputation across Google, Get Your Guide, TripAdvisor, and Reykjavik.place reflects consistent delivery on these promises. Customers return, recommend, and rave - not because Norðurflug is the cheapest option, but because they offer unmatched value.
The Choice Is Clear Iceland’s skies are extraordinary. They deserve to be experienced with a company that treats safety, expertise, and customer care as non-negotiables. Norðurflug’s largest fleet, experienced team, proven safety record, and commitment to personalised service make them the clear choice for travellers who refuse to compromise on their Icelandic adventure. Whether you’re seeking a classic city tour or a custom private charter, Norðurflug delivers - reliably, safely, and memorably. In Iceland’s competitive helicopter market, that distinction matters.
T +354-562-2500 E info@helicopter.is
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Landmark Attractions Skógafoss Waterfall This natural wonder – the crowning jewel of the village of Skógar – features an impressive curtain of cascading water, gracefully plunging 60 metres (m) into the roaring river Skógá below. More than a visual feast, it is steeped in rich folklore. The intriguing legend of Þrasi tells a story of a settler rumoured to have hidden his treasure chest filled with gold under Skógafoss. When the sun refracts through the mist rising from the waterfall, it creates a dazzling spectacle of multicoloured rainbow arcs across the sky.
Jökulsárlón and Diamond Beach The expanse of coal-toned sand is interspersed with glimmering shards of crystalline ice that sparkle as if adorned with diamonds. This mesmerising landscape creates a striking contrast between brilliant white ice and black sand, especially in the otherworldly golden hours of morning and evening. During this magical time, light casts a radiant glow that accentuates the scene. Towering above this stunning tableau, the majestic Vatnajökull glacier looms large, casting a spell over its awe-inspiring grandeur.
Xxxxxxxx Lagoon Laugarás Cradled is Surama along an Amerindian the banks of village the Hvítá river, an idyllic (mainly serves lagoon inhabited as aby sanctuary Macushi for those seeking people) and relaxation, warmth the site for offering the first sweeping views of the community ecotourism shimmering river and creating initiative a breathtaking backdrop in Guyana. for visitors. The At the local wellness community destination, guests can manages soak in rejuvenating and maintains hot spring Surama water in a serene Eco-Lodge, which atmosphere. For the offers adventurous, tourists a a cold-plunge chance pool is filled to stay with in glacial traditional water huts, from trythe mighty Hvítá. local food On-site dining and offers explore fresh nearby ingredients nature from local farms trails.geothermal-powered greenhouses, with each and dish reflecting the region’s bounty.
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Getting There and Around SO UTH ICELAND IS easily accessible from Reykjavík, Keflavík International Airport (KEF), and East Iceland. From Reykjavík, the western gateway to South Iceland is about a 30-minute drive, passing through towns such as Hveragerði, Þingvellir National Park, and Selfoss. For those travelling from East Iceland, driving west past Höfn, Skaftafell, and Jökulsárlón glacier lagoon provides a scenic route. Domestic flights to Höfn near the Hornafjörður fjord are also available, offering options for flexible self-drive or guided itineraries. Travellers can also arrive by sea, either on cruise ships stopping in Höfn, Vestmannaeyjar, or Þorlákshöfn, or via car ferry connection in East Iceland and to Vestmannaeyjar. Scheduled buses operate between Reykjavík and various destinations in South Iceland, connecting key towns and attractions. These services
DID YOU KNOW? •
The country’s currency is the Icelandic króna.
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Iceland’s climate is classified as subarctic oceanic in the south and tundra in the highlands.
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The majority of Iceland’s power supply comes from geothermal energy, making it an eco-friendly country.
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Due to its cold climate, there are no mosquitoes in Iceland, and no military – which isn’t weather-related!
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Unsurprisingly, the country has some of the cleanest tap water in the world.
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According to the Global Peace Index, Iceland is the safest country in the world – a status it has held for 16 consecutive years.
include day tours, bus passes, and point-to-point connections. Guided coach tours run year-round and offer insights into the landscape, culture, and natural highlights, making them a great choice for visitors seeking an immersive experience. Whilst guided tours are a good option, self-driving is the most practical way to explore South Iceland. Renting a car at either airport is convenient, as many distances are manageable. However, a trip from Reykjavík to Jökulsárlón glacier lagoon takes nearly five hours one way, so having a vehicle maximises flexibility and comfort. A rental car also expands sightseeing options, especially for waterfalls, glaciers, black-sand beaches, and volcanic landscapes, but some highland routes require 4x4 jeeps due to the terrain. Always check road conditions and the weather, particularly from October to April, as conditions can change rapidly.
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LISBON T R AV E L G U I D E
Lisbon
Where cultural authenticity meets modern serenity, Lisbon is a nirvana for history, gastronomy, and ageless wonder. Nowhere else will enchant you as swiftly as the cobbled streets of the city, with life singing from every corner WRITER: LAUREN KANIA
More important than any mode of navigation is taking the time to get lost and discover the splendour of the city around every bend. Lisbon radiates an ageless ambience that can be best experienced through the world-renowned architecture, family-like hospitality, and unparalleled gastronomic offerings. The city is made for those who are passionate about food. With internationally coveted chefs arriving to open award-winning restaurants, many are expertly combining traditional Portuguese dishes with modern and innovative twists. From the beloved bacalhau – salted cod – to homemade shots of ginjina – a sour cherry liqueur – there’s no craving that won’t be met. Ultimately, Lisbon has the serene charm of a small coastal town, whilst also offering the museums, sunbleached monuments, and trendy nightlife of a capital city. Take it slow, bask in the sunshine, breathe in tune with your surroundings, and marvel in the allure that is Lisbon.
PROJECT MANAGER: JOSEPH PERFITT
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isbon, with all of its striking culture and kaleidoscopic charm, is one of those destinations where you can feel its heartbeat the moment you arrive. As one of the oldest cities in Europe, yet still an epicentre of modernity, Lisbon exudes a siren-like call to those wishing to experience a place where authenticity seamlessly merges with tradition. Where you can wind through cobbled pathways lined with orange trees bursting with sticky decadence, follow your nose to the nearest café serving sardines so fresh you would think they jumped straight from the water to the grill, or duck into a local pastelaria and revel in the velvety sweetness of a handmade pastel de nata as the sun reflects off the glistening ceramic tile facades. Legend has it that Lisbon, similar to that of Rome, was born amongst seven hills – São Roque, São Jorge, São Vicente, Santo André, Santa Catarina, Chagas, and Sant’Ana – hence why the city is known as a cidade das sete colinas, i.e. the city of seven hills. Exploring these hills on foot is the best way to see staggering miradouros – viewpoints – and learn more about each unique neighbourhood of the city. For those who aren’t as keen to get in a major calf workout by hiking up and down, one of the most iconic ways to experience the landscape from a bird’s eye view is via the Santa Justa lift, which boasts an observation deck at the very top with views over the commercial heart of the city, Baixa. Alternatively, many associate the yellow trolley with Lisbon, and the famous Tram 28E is a must-do for many visitors, as it traverses the narrow and winding streets of the city’s most historic and photogenic areas.
DID YOU KNOW? • Lisbon is home to the oldest bookshop in the world – the Livraria Bertrand bookshop, which opened in 1732. • The city’s symbol is the raven. • The famous Portuguese custard tart, pastel de nata, originated in Lisbon in 1837. • The city is famous for its ceramic tiles, called azulejos, which can be famously seen at the Fronteira Palace. • Lisbon is the second-oldest city in Europe, right behind Athens, Greece, at over 3,000 years old. • The city’s iconic yellow trams were heavily inspired by those from San Francisco, California, hence why they are called ‘Americanos’. • Lisbon holds the world record for the largest bean stew ever served, feeding 15,000 people on a five-kilometre (km)-long table. • The region boasts three UNESCO World Heritage Sites – Torre de Belém, the Jerónimos Monestary, and the Cultural Landscape of Sintra.
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Industry Insights
Tourismo Lisboa Established as a non-profit private organisation, Tourismo Lisboa offers nearly 30 years of experience in promoting the city of Lisbon as an unparalleled tourist destination. Paula Oliveira, Director, speaks to us about
The response was based on three pillars: strengthening international visibility, structuring the tourism offering, and defining a coherent and competitive positioning. This model enabled public and private interests to be aligned within a long-term framework, creating a solid foundation for Lisbon’s tourism development – a foundation that, to a large extent, remains in place today.
the association’s current goals, projects, and what has
OT: What are your association’s current goals?
truly made the city such a renowned destination for
PO: Lisbon’s strategic objective is to increase the value generated by tourism, not merely the volume of visitors. This translates into attracting segments with longer stays and higher average spending, as well as diversifying source markets, notably the US, Canada, Mexico, Argentina, China, and South Korea. More than attracting more visitors, it is important to attract the right ones. The strategy involves consolidating tourism products with higher added value – such as cultural, gastronomic and wine tourism, nature tourism, and the meetings, incentives, conferences, and exhibitions (MICE) segment – strengthening Lisbon’s ability to compete with other European destinations through distinctive, non-mass-market experiences.
centuries. Outlook Travel (OT): Firstly, can you tell us about the origins of the Lisbon Tourism Association and its initial vision?
PAULA OLIVEIRA, DIRECTOR
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Paula Oliveira, Director (PO): The Lisbon Tourism Association was founded in 1997 as a partnership between the public and private sectors, with a clear objective: to implement a consistent strategy for the international promotion of Lisbon, raising the destination’s profile in the main European source markets. The hosting of Expo 98 acted as a catalyst. More than just an event, it represented a strategic opportunity that required vision and coordination.
OT: How do you market Lisbon as a destination? PO: The promotion of Lisbon is based on a multi-channel approach, strongly focused on overseas markets. We regularly participate in major international tourism fairs and run campaigns in partnership with tour operators and airlines. In recent years, there has been a clear shift towards digital. Most of the inspiration, planning, and booking processes now take place online, which has led to increased investment in targeted digital campaigns. At the same time, public relations plays a key role in building the destination’s reputation and credibility. The strategy involves working with agencies specialising in key markets such as Europe, the US, and Brazil, to ensure high-quality media coverage and the organisation of press trips aligned with strategic objectives. OT: Lisbon won Europe’s Leading City Destination 2024 from the World Travel Awards. Can you tell us more about this achievement and how it represents the city’s appeal? PO: This award recognises Lisbon’s unique and defining characteristics: the light, the authenticity of its historic neighbourhoods, rich gastronomy, and ability to blend heritage with a contemporary cultural offering.
“Lisbon thus stands out for its ability to balance tradition and modernity, offering a continuous, diverse, and internationally relevant cultural experience” – PAU L A O L I V I E R A , D I R EC TO R , TOURISMO LISBOA
More than just a title, this award validates the strength of Lisbon’s cultural identity and the diversity of the experience it offers – factors that are increasingly decisive when choosing a destination. It is the result of consistent work on two fronts: more targeted international promotion and a continuous effort to enhance and refine the tourism offering. OT: Are there any interesting projects in the pipeline you wish to highlight? PO: One of the current priorities of the Lisbon Tourism Association focuses on the restoration and enhancement of the city’s cultural heritage, with a direct impact on the experience of visitors and residents. Around €67 million is being invested in the restoration and modernisation of 12
museums and monuments, including the Belém Tower and the Jerónimos Monastery, with work focusing on safety, restoration, and improved visitor facilities. Also noteworthy are refurbishment projects at venues such as the National Archaeology Museum, involving structural reinforcement and new exhibition areas, and the work at the National Coach Museum – Royal Riding School. Other venues such as the National Museum of Ancient Art, the National Tile Museum, and the National Museum of Contemporary Art are benefiting from improvements to their collections, storage facilities, and visitor areas. The programme also extends to other iconic venues, such as the Ajuda National Palace, the National Pantheon, the Costume Museum, the Theatre and Dance Museum, and the Anastácio Gonçalves House-Museum. The aim is to preserve the heritage whilst simultaneously enhancing it as a tourist attraction, creating new reasons to visit, stay, and revisit Lisbon. OT: Why, in your opinion, should someone visit Lisbon? PO: Lisbon stands out for combining scale with a diversity of experiences. Less than 30 minutes from the city centre, you can access different Outlook Travel Issue 26 | 109
LISBON T R AV E L G U I D E
Park of Nations
types of beaches – from the Cascais coastline, which is more urban and developed, to the more natural beaches of Sintra, via Ericeira, an international surfing hotspot, the Costa da Caparica, with its extensive range of beach facilities and restaurants, and Setúbal, with beaches set within the Arrábida Natural Park. This proximity allows you to combine heritage, culture, gastronomy, nature, and the beach in a single stay, in a simple and accessible way; the result is a complete experience, without the dispersion of more extensive destinations or the pressure of large urban centres.
Belém Tower
Tower, both listed as UNESCO World Heritage Sites. Alongside this, Lisbon offers a dynamic cultural calendar throughout the year, with events such as the Lisbon Festivals, NOS Alive, Rock in Rio, and the Web Summit, which attract a diverse audience. Lisbon thus stands out for its ability to balance tradition and modernity, offering a continuous, diverse, and internationally relevant cultural experience.
OT: Have there been any sustainable tourism initiatives implemented to protect the landscape and surrounding waters of Lisbon?
OT: What cultural experiences and attractions should visitors not miss? PO: Lisbon has a strong and internationally recognised cultural identity. Fado is one of its main symbols, classified as Intangible Cultural Heritage of Humanity by UNESCO since 2011, reflecting an artistic expression deeply rooted in Lisbon’s history and daily life. Lisbon’s historical significance is evident in monuments such as the Jerónimos Monastery and the Belém 110 | Outlook Travel Issue 26
cuisine, notably featuring cod, fresh fish, and seafood, the ‘petiscos’ (small plates) that are part of the local culture, and pastries with their own distinct identity. At the same time, there has been a consistent evolution in the sophistication of the offering. What sets Lisbon apart is precisely this ability to balance tradition and innovation by reinterpreting flavours and techniques without losing authenticity. There is creativity, there is technique, but above all, there is respect for identity, and that is what makes the gastronomic experience so distinctive.
Lisbon Festivals
OT: Equally, can you tell us more about Lisbon’s cuisine and gastronomic offerings? PO: Gastronomy is one of Lisbon’s main attractions, and often the primary reason for visiting. Lisbon has a solid foundation in traditional
PO: Lisbon has been integrating sustainability into tourism management in a concrete way. The designation as European Green Capital 2020 and 2021 reflects this path, but the current focus is on implementation. Key initiatives include the regeneration of riverfronts and coastlines, improvements to water
LISBON T R AV E L G U I D E
Tall ships dock in front of the Panteão Nacional
“Lisbon has been integrating sustainability into tourism management in a concrete way. The designation as European Green Capital 2020 and 2021 reflects this path, but the current focus is on implementation” – PAU L A O L I V I E R A , D I R EC TO R , TO U R I S M O L I S B OA
treatment and quality monitoring systems, and the enhancement of natural areas such as the Arrábida Natural Park and the Sintra-Cascais Natural Park. The priority is to promote responsible practices and ensure a balanced use of these resources, preserving the landscape and the marine environment.
campaigns, content aimed at specific niches, and the use of data to tailor better and more effective promotion. The focus has shifted to attracting the right segments, with more refined offerings aligned with the destination’s positioning.
OT: What trends are transforming the tourism industry in Lisbon, and how are you utilising them?
PO: The current challenges stem from the destination’s own maturity. This context creates a clear opportunity to evolve towards a more sophisticated and value-oriented model. This involves attracting segments with longer stays and greater economic impact, investing in the quality of the offering, and ensuring better integration between tourism and the city. The challenge is not to grow further. It is to grow better, with balance and a long-term vision.
PO: The main trends include growing demand for authentic experiences and an increasingly digital and datadriven decision-making process. The Lisbon Tourism Association’s response has been to diversify its offering – with a focus on culture, gastronomy, nature, and local experiences – and strengthen our digital presence through targeted
OT: What challenges does the tourism industry in Lisbon face?
OT: Finally, are you optimistic about the future of the tourism industry in Lisbon? PO: Yes, but with a more demanding vision. Demand remains solid, but the strategy is evolving towards a more balanced and sustainable model. This involves ensuring that tourism continues to generate economic value, whilst preserving residents’ quality of life and the assets that sustain the destination. More than volume, the aim is quality. Attracting better, distributing better, and creating a more consistent experience. The future is positive, provided that growth is managed with discernment and a long-term vision.
www.visitlisboa.com Outlook Travel Issue 26 | 111
Explore Two Destinations for the Price of One As the nation’s leading airline since 1945, TAP Air Portugal connects people, economies, and communities through its globally recognised Portugal Stopover Programme
As the preeminent European airline flying to Brazil,TAP Air Portugal does more than just connect the rest of the world to Portugal; it prides itself on awakening Portuguese curiosity in every traveller. With authentic hospitality and culture, stunning scenery and sunny weather, and rich cuisine with quality wines, it’s no wonder that Portugal continues to be at the top of travellers’ bucket lists as a ‘must-see’ destination. TAP Air Portugal is here to help visitors experience the very best of all the country has to offer, and there is no better way to do that than through the company’s Portugal Stopover Programme, where travellers can explore two destinations for the price of one. Elected as the best stopover programme in the world by Global Traveler readers – for the eighth consecutive year – this initiative allows you to make a free stopover in Lisbon or Porto, for up to 10 days on your inbound or outbound trip, whilst enjoying special offers from over 150 partners across the country. These discounts include a wide range of options, including hotels, restaurants, activities, tours, museums, cultural venues, shops, and so much more – making each trip easily customisable and truly one-of-a-kind.
DISCOVER THE VERY BEST OF PORTUGAL With more hours of sunshine than the European average, Portugal enchants visitors with its vibrant cities, charming historic towns, stunning tiled façades, and imposing natural beauty. The centuries of history and tradition, merged with the irresistible landscape, create a deep and genuine cultural immersion that cannot be found anywhere else. With Portugal Stopover, you also receive a 25% discount on any flight within Portugal to discover a second region during your Stopover period. If you book through the website or Contact Centre, you will receive this discount via email, and if using the services of a travel agent, they will seamlessly apply the discount to your booking. The advantages of this programme include a free stopover in Portugal for up to 10 days at no extra cost on your ticket, 500+ exclusive offers from TAP Air Portugal partners to make your stay truly memorable, a 25 percent discount on a second stop in the country during the stopover period, and more. Your adventure begins today with TAP Air Portugal. Explore the airline’s destinations, fares, and promotions, and customise your booking to match any preference and trip style.
How to book your Portugal Stopover in three easy steps
1. Check if your flight is eligible. If it is, in your flight selection page, you will see an ‘Add Portugal to your trip’ banner and should click on it. 2. Provide your trip dates and select your preferred destination from Lisbon or Porto. In this window, select the dates for your trip, duration of the stopover, and city where you want to make your free stopover. 3. Book with Portugal Stopover. Select your preferred flights and fares including a stopover and customise your trip with TAP Air Portugal’s best stopover offers.
EMBRACE THE WORLD WITH TAP AIR PORTUGAL.
Explore the airline’s destinations, fares, and promotions, and customise your booking to match any preference and trip style.
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o d a F In Focus
Made internationally popular in the
mid-20th century by the exceptional talent and unparalleled voice of Amália Rodrigues, Fado is music that transcends language and time, portraying the Portuguese soul.
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TRA D I TI O N A L LY ACCO M PA N I E D BY heartfelt plucks of the guitar, Fado tells the story of the salty waves of the sea and the power it has over the people of Lisbon. There’s debate about its true origins, whether it stemmed from the Moors, who founded the Mouraria quarter, replaced the medieval chanson de geste, or evolved from the modinha, a form of song from the 18th and 19th centuries. Regardless of where Fado began, the most important aspect is the intense emotion the music infuses into each and every listener – love, heartbreak, longing, betrayal, sorrow, jealousy, revenge, and tragedy. Declared Intangible Cultural Heritage by UNESCO in 2011, Fado translates to fate and was originally associated with society’s most marginalised spheres before quickly seducing bohemian aristocracy. One of the most famous myths in the history of Fado is the passionate relationship between Count Vimioso and Maria Severa Onofriana, which was translated into books and the silver screen.
LISBON T R AV E L G U I D E
Today, visitors who wish to experience the hypnotic melodies of the music need only venture into the nearest alley or square to hear the guitars strum and passionate voices fill the air. The Alfama and Bairro Alto districts are known for having small, informal Fado restaurants and bars where listeners can enjoy a nibble and a cocktail as performers croon. Adega típica is where Fado is sung as a dinner theatre, whilst fado vadio is similar to an open-mic
performance. Regardless of how you choose to enjoy Fado, the most important rule is to be dead silent during performances. Not only is this respectful to those expressing such powerful emotions, but as it is typically only voice and guitar, any additional chatter makes the performance harder to hear. A sincere representation of the heart of Lisbon, Fado exists as a cultural melting pot that continues to enchant and enthral people today. Outlook Travel Issue 26 | 115
RECOMMENDS Eat: FOR A N E L E VAT E D, Y E T S I M PL E DI N I NG E X PE R I E NC E . . . Having already gained a Michelin star just one year after opening, 2Monkeys is an exceptional dining experience in the heart of Lisbon that emphasises the unique concept of ‘fun fine-dining’ where friends and chefs Vitor Matos and Guilherme Spalk guide each visitor through a surprise menu of carefully curated masterpieces.
FOR A C H IC S E N S ORY J OU R N E Y. . . Recently featured on the annual list of the World’s 50 Best Restaurants, Belcanto is where to go if you want to splurge on one of the best meals in the city. This unique gastronomic experience offers contemporary Portuguese cuisine in a sophisticated atmosphere where the long, romantic history of the country is highlighted through every bite.
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LISBON T R AV E L G U I D E
Do: FOR R E L I A BL E W H E E L S AC R O S S T H E C OU N T RY. . . Hertz
Europe and the fifth in the world, cementing its role as a market leader. With over 16.7 million passengers in 2025 alone and more than 90 destinations worldwide, the airline offers the essence of Portugal on every flight through the friendliness and hospitality that have come to define it.
Sleep:
FOR MODE R N, E F F IC I E N T, A N D C OM FOR TA BL E F LY I NG. . . As Portugal’s largest exporter and national promoter in the world, TAP Air Portugal is a pioneer in connecting the world to Portugal and continents to each other. With over 80 years of experience, the airline is proud to bring together people, economies, and communities through its modern and efficient aircraft. TAP Portugal is ranked as the safest company in
FOR LU X U R IOU S R E S PI T E F R OM T H E BU S T L I NG C I T Y. . . As one of the leading hotels in the world and a trailblaser in the concept of 5-star boutique hotels in Lisbon, Bairro Alto Hotel offers the very best of the city. With charm, bohemia, and sophistication guiding guests through the history of the encapsulating streets, the iconic yellow hotel acts as the pulse of Lisbon. FOR T UC K E D AWAY I N DU LG E NC E . . . Tarabel Lisbon is a one-of-a-kind location where guests can experience the best of what the city has to offer at their own pace. With each room having been individually designed with the epitome of architectural luxury, Tarabel Lisbon is a place of lounging, decadence, and soaking in all that Lisbon is about. Outlook Travel Issue 26 | 117
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Landmark Attractions Castelo de São Jorge As one of Lisbon’s most iconic landmarks, Castelo de São Jorge has played host to Portugal’s monarchs, the Bishop, and countless passersby over the course of its long history. Built by the Romans in 200 BCE, the castle is one of the most popular destinations in the city, not just for its archaeological and historical significance that showcase the striking evolution of Lisbon as a cultural hub, but also for its unparalleled view of the cityscape and twisting Tagus River.
Panteão Nacional Widely considered to be one of the most beautiful Baroque buildings in Lisbon and the final resting place of some of the country’s most respected figures, the Panteão Nacional is the national pantheon of Portugal. Construction began in the 16th century with the intention of building a church; however, by the time the building was completed 350 years later, this masterpiece of architecture, culture, and history was deemed a striking representation of the country’s beauty.
Parque Eduardo VII Stretching 26 hectares across the city centre of Lisbon, Parque Eduardo VII is a breath of fresh air away from the hustle and bustle of city life. First laid out in 1875 as a green space atop the luxurious Avenida da Liberdade, one of the park’s best hidden gems is the Etufa Fria – a greenhouse built inside a flooded quarry that now exists as a tropical oasis filled with flora and fauna from five different continents.
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LISBON T R AV E L G U I D E
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AMALFI T R AV E L G U I D E
AMALFI Discover Amalfi at its most authentic in the off-season, when you can explore the town centre and surrounding hamlets at a slower and more relaxed pace WRITER: JACK SALTER | PROJECT MANAGER: MANTE KALINAUSKAITE
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isiting Amalfi off-season means discovering a different dimension, one that is more authentic and easy-going. Indeed, the town regains its natural rhythm in the autumn, winter, and early spring months; the squares are quieter, the alleys are unhurried, and the sounds of the sea are constant wherever you go.
It’s the perfect time to enjoy Amalfi at a relaxed pace – spend longer admiring the Cattedrale di Sant’Andrea, exploring scenic trails, and visiting the historic hamlets of Pogerola, Lone, Vettica Minore, Pastena, and Tovere. Experiences become more intimate in off-season Amalfi, whether it’s lunch overlooking the sea, a walk amongst the lemon groves, or coffee in the piazza whilst observing daily life. The light of the cooler months also intensifies the colours of the coast, whilst the mild climate makes it possible to explore the area leisurely throughout the day. An off-season vacation to Amalfi is not just a trip, but a way to really get in touch with the soul of the place and the local community.
Industry Insights
VISIT AMALFI
The Mayor of Amalfi, Daniele Milano, highlights the reasons to visit Amalfi during the off-season and the need to balance visitor demand with the protection of local communities. Outlook Travel (OT): Firstly, can you talk us through the main goals of Visit Amalfi? Daniele Milano, Mayor of Amalfi (DM): The Visit Amalfi destination management organisation (DMO) was established in May 2023 to give effective management to the destination. We are responsible for providing tourist information and hospitality services, training tourism professionals, and promoting the destination through targeted marketing activities. Over the years, we have developed a public-private partnership involving more than 100 operators in the hotel and short-term accommodation, experiential tourism, and services sectors. 122 | Outlook Travel Issue 26
Daniele Milano, MAYOR OF AMALFI
As we have increasingly recognised the need to address certain challenges for which there are currently no adequate national regulatory frameworks, we developed the Carta di Amalfi. This initiative brings together some of Italy’s smaller yet internationally renowned tourist destinations: Amalfi, Arzachena, Ayas, Baveno, Capri, Castellabate, Cortina d’Ampezzo, Courmayeur, Ischia, Pinzolo/ Madonna di Campiglio, Polignano a Mare, Pollica, Positano, Praiano, Ravello, Riomaggiore, Riva del Garda, Roccaraso, San Gimignano, Sorrento, Taormina, and Volterra. Through the ‘Carta di Amalfi’, we have been able to engage with the national government on issues related to the management of tourist flows
and promote a shared and more sustainable tourism approach. OT: How much of a challenge is overcrowding in Amalfi, and how are you addressing it? DM: In recent years, we have been promoting Amalfi as a year-round destination. We particularly promote the destination in November and December, for example, because the weather is still pleasant, you can go hiking, and there is less traffic. There is also a full calendar of events and activities throughout the Christmas and New Year period. Whilst visitors can choose different times of the year to come, the time of day is also important. In Amalfi, we do not suffer so much
“Tourism matters, but so do the health and well-being of the local community” – D A N I E L E M I L A N O , M AY O R O F A M A L F I
from “overtourism” as from “overcrowding”. Many people visit between 10am and 4pm, especially at weekends and during public holidays. If we can spread tourist flows more evenly throughout the day and across the year, we can help mitigate the phenomenon. We have also been working to better connect the town centre with Amalfi’s hamlets – Pastena, Lone, Vettica Minore, Pogerola, and Tovere. We always encourage visitors to explore the hamlets because they
offer a more authentic and lesserknown side of the destination. There are small buses that make it easy to get around. We have also developed a range of itineraries and are maintaining hiking trails connecting the town centre with the hamlets. So, our strategies operate on different levels. One focuses on the time of year, another on the time of day, and the third on spreading tourist flows more evenly across the entire territory of Amalfi. OT: How do you balance visitor demand with protecting local communities? DM: Tourism matters, but so do the health and well-being of the local community. Outlook Travel Issue 26 | 123
Industry Insights
With the Carta di Amalfi project, we have strengthened our dialogue with the national government to introduce policies aimed at better managing tourist flows. In just one year, we achieved an important result by changing the regulations limiting the number of police officers a municipality could employ during the summer. This has allowed Amalfi to increase its police presence and improve safety, traffic management, and visitor services. We have also introduced limits on tourist-oriented businesses, such as takeaway shops, which can contribute to rising prices, waste, and the loss of essential local services. The goal is to protect shops that serve the local community. Another priority is housing; Amalfi has lost almost 1,000 residents over the past 20 years, partly due to the growth of short-term rentals. We therefore need to find a balance between tourism and the rights of local residents and workers to access affordable housing. Finally, we would like to cooperate with cruise companies to identify days when cruise arrivals should be limited or avoided, based on the number of visitors already expected in Amalfi. 124 | Outlook Travel Issue 26
OT: Why should visitors consider spending their time in Amalfi during the off-season, rather than peak times? DM: First of all, the weather is still pleasant, so you can enjoy hiking and swimming, with far less traffic. We generally discourage tourists from coming by car, especially during the high season, because the roads are very narrow and traffic can make driving challenging. However, in the off-season, having your own car can be a good option for exploring Amalfi at your own pace. Public buses are also easy to use in winter. In summer, we recommend avoiding both buses and rental cars and instead using ferries or shared
private shuttles, which can be booked online in advance. November and December are also a great time to experience the local community. As residents prepare for Christmas and New Year’s Eve, visitors can experience a more authentic side of the destination. Shops, restaurants, and bars remain open, while in January and February they close on a rotating basis, following a local regulation. This system was introduced to avoid the situation of the past, when almost everything used to close during the winter months. OT: For outdoor enthusiasts, what hiking trails would you recommend? DM: Amalfi offers several beautiful hiking trails. The Via Maestra dei Villaggi is an ancient route connecting Amalfi to Agerola, whilst the Pogerola Circuit takes you through the hills above the town. For a different experience, the Rione Vagliendola and Secret Amalfi itineraries allow visitors to explore the town’s ancient alleys and hidden corners. Just outside Amalfi, you can also hike to the Valle delle Ferriere from the hamlet of Pogerola or reach the
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“We always encourage visitors to explore the hamlets because they offer a more authentic and lesser-known side of the destination” – D A N I E L E M I L A N O , M AY O R O F A M A L F I
Torre dello Ziro. Many trails connect Amalfi with neighbouring villages and municipalities, offering a wider experience of the area. OT: How are you trying to improve the hikes around Amalfi? GR: Over the past year, we have focused on maintaining and improving the trails within the municipality of Amalfi, including updating the Club Alpino Italiano (CAI) trail signage. We hope to extend this work to the paths that cross neighbouring municipalities as well. Furthermore, thanks to an important regional fund, we got funding to stabilise a rocky ridge, which will allow us to reopen a section of the Via Maestra dei Villaggi that is currently closed to the public.
OT: As we approach the festive period, what opportunities are there for experience-led travellers? DM: New Year’s Eve is a very special time in Amalfi because it’s one of the longest celebrations in Italy. We start celebrating at 3pm and keep going until 4am the following day! The programme combines tradition and contemporary entertainment, with folk music and traditional instruments alongside DJ sets for younger audiences and live bands for international visitors. Amalfi is also a great destination during the festive season. It’s one of the best times of year for hiking, whilst attractions such as the Cattedrale di Sant’Andrea, Museo della Carta, and Arsenale della Repubblica remain open. Ferries operate depending on weather conditions, so visitors can also explore the nearby Amalfi Coast villages by sea.
destination is having a healthy and successful season. At the same time, we are working to improve services and introduce new policies to better manage tourismrelated challenges, particularly traffic. In 2019, the Municipality of Amalfi made the difficult decision to remove the tourist bus parking area from the seafront main square. This meant losing around €1.5 million in annual revenue, a significant amount for a town like Amalfi, but it has had a major impact on traffic. We went from around 200 days of severe congestion a year to just 20, mainly during public holidays or when ferries are suspended due to bad weather. Another important measure will be the introduction of a so-called ‘ZTL territoriale’, using technology to better manage and distribute traffic flows across the entire Amalfi Coast.
OT: Finally, are you optimistic about the future of the tourism industry in Amalfi? DM: Tourist stays have been positive this year, increasing compared to 2025, with the US remaining our main international market. Overall, the
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In Focus
Hamlets For the quieter, more authentic side of Amalfi, visit the five hamlets – Pogerola, Lone, Vettica Minore, Pastena, and Tovere – made up of scenic paths, small communities, and traditions that endure over time. P O GER OLA IS ONE of the most popular hamlets for those seeking spectacular views and tranquillity, boasting lush nature and breathtaking panoramas of both the sea and mountains. It stands on Monte Falconcello, a prominent hill overlooking the historic centre – perfect for those who want to see Amalfi from a different perspective.
Viewpoint in Pogerola
Lone, meanwhile, is a small, intimate hamlet situated on the slopes of Monte Scorca, surrounded by lush gardens, terraces, and religious buildings. Time seems to slow down here, with narrow alleys, stone arches, vegetable gardens, and houses that tell the story of local life. Lone is the ideal destination for a walk; for fun or relaxation by the sea, Il Duoglio is a stunning pebble cove with crystal-clear waters. Between Amalfi and the town of Conca dei Marini, Vettica Minore offers dramatic views of limestone cliffs, with the secluded Spiaggia di Santa Croce tucked beneath. Out of the five hamlets, Pastena is located the closest to Amalfi – just 1 km away from its ancient walls – where you can admire beautiful views of the area. For those who want to combine a visit to Amalfi with in-land hiking and scenic routes, Tovere is the ideal stop. The five hamlets of Amalfi are not just places to see, but small worlds to experience.
Vettica Minore
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RECOMMENDS Eat: FOR AU T H E N T IC A M A L F I T I A N S T Y L E … Fore Porta Farm is a family-run organic farmhouse nestled in the green Valle delle Ferriere, in a restored 13th-century rural house. It specialises in Sfusato Amalfitano IGP lemons and zero-kilometre (Km 0) products such as granita, limoncello, jams, liqueurs, cakes, and organic honey. Guests can enjoy traditional homemade dishes prepared with fresh seasonal ingredients from the farm’s garden. The property offers a cosy room, homemade breakfasts, half-board stays, cooking classes, and walks through the gardens. The wonderful family of Silvia and Gerardo provide an authentic, warm experience immersed in nature and the flavours of the Amalfi Coast.
PHOTOGRAPHY @ VISIT AMALFI / WWW.AGRITURISMOAMALFI.IT
FOR ON E OF A M A L F I ’ S IC ON IC M IC H E L I N R E S TAU R A N T S … Since 1959, La Caravella has been an iconic culinary destination on the Amalfi Coast and the first Michelinstarred restaurant in Southern Italy. Located in the historic Piccolomini ducal palace, it preserves its original architecture and beautifully restored frescoed ceilings. Chef Antonio’s cuisine celebrates simplicity, family heritage, local traditions, and the flavours of the Amalfi Coast. 128 | Outlook Travel Issue 26
The restaurant also features a private collection of artworks and an art gallery showcasing exceptional local ceramics. Nearby, the Cantina delle Rarità houses thousands of bottles in a unique 17th-century stone-built structure.
Do: FOR T H E V I BR A N T H E A R T OF A M A L F I … Head to Piazza Duomo, which is dominated by the Cattedrale di Sant’Andrea and its grand 62-step staircase. This bustling square also features outdoor cafés, where you can people-watch over a coffee and delizia al Limone, a traditional lemon pastry.
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FOR S OA K I NG I N T H E S U N… Relax on Marina Grande, the main beach of Amalfi. Located close to the town centre, the beach is ideal for those who want to sunbathe nearby cultural attractions, restaurants and bars. Il Duoglio, Spiaggia di Santa Croce, and Spiaggia della Vite are also wonderful beaches that can be reached by sea.
Hotel Miramalfi - A Timeless Amalfi Coast Retreat
Perched above the crystal-clear waters of the Amalfi Coast, Hotel Miramalfi is a 5, family-owned boutique hotel that perfectly captures the timeless spirit of this iconic coastline. Hotel Miramalfi offers an intimate and personalised experience infused with genuine Italian hospitality.
Marina Grande
Sleep: FOR S T E PPI NG BAC K I N T I M E … The luxury Anantara Convento di Amalfi Grand Hotel breathes new life into a 13th-century Capuchin convent. This 5-star, cliffside hotel is just a few minutes from Piazza Duomo and overlooks the harbour – an unrivalled location and spectacular setting. The hotel remains open throughout the festive season, welcoming guests at Christmas and New Year with a unique programme of experiences, including charming Christmas markets, hands-on cooking classes, and special festive dining experiences. FOR LU X U RY OV E R LO OK I NG T H E S E A I N T H E H E A R T OF T H E C I T Y C E N T R E … The Hotel Residence is an elegant 18th-century aristocratic palace located on Amalfi’s seafront. Opened in the 1950s and fully renovated in 2010, it features 27 sophisticated rooms overlooking the sea or Piazza Duomo. The rooms combine historic charm with modern comforts, including air conditioning, Wi-Fi, minibars, and luxurious bathrooms. Its elegant spaces also host weddings, concerts, exhibitions, and other events. The hotel is home to Sensi Restaurant, awarded a Michelin Star in 2023 under Chef Alessandro Tormolino.
The hotel features 36 elegantly appointed rooms and suites, each with a private balcony or terrace boasting breathtaking sea views, ensuring guests wake up to the beauty of the Mediterranean every day. tel +39 089 87 15 88 | info@miramalfi.it | www.miramalfi.com
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Landmark Attractions Cattedrale di Sant’Andrea The majestic Cattedrale di Sant’Andrea is undoubtedly the main landmark of Amalfi, with its monumental staircase and unique decorated façade. Consisting of two juxtaposed basilicas, this medieval Roman Catholic cathedral is dedicated to Andrew the Apostle, whose relics are kept here, and overlooks Piazza Duomo, Amalfi’s most characteristic square.
Museo della Carta Amalfi is famous for its handmade paper production. The Museo della Carta is housed in an old paper mill that dates back to the 13th century, taking you back in time on a journey through the ages where you can experience ancient papermaking techniques. Admire restored machinery that was used in the production of paper, such as wooden hammers and presses.
Arsenale della Repubblica The splendours of the ancient maritime republic of Amalfi are revived in the Arsenale della Repubblica. Originally, the arsenal was about twice the size it is today; the shipyard extended all the way to the harbour so that boats could easily reach the sea. It currently houses the Museo della Bussola e del Ducato Marinaro, which celebrates Amalfi’s powerful past. Inside the Arsenale della Repubblica, there is the Visit Amalfi info-point.
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Getting There and Around A MA H O NG LFIKONG D OESISNOT privyhave to sound its own economic airport, so most strengths, travellers including fly into its renowned Naples International banking system, Airportvery (NAP), little public is which debt, about a strong 45 miles legal away. system and rigorous From NAP, anti-corruption you can reach measures Amalfi by which taxi, private over time transfer, haveferry, secured or seasonal its close ties buses thatwith run mainland from spring China. through to autumn. Due to its world-class harbour, Hong Another Kong’s way export of reaching industry Amalfi is is booming, to take theparticularly train from Napoli the re-export Centrale centre with Station, a short the drive predominant from NAP, amount to the of the city of city’s Salerno, exports thenconsisting catch a ferry of or re-exported goods - products made bus. outside Salerno of the Costa territory, d’Amalfi mainly Airport in (QSR) mainland is a closerChina local alternative - which areto then NAP, distributed however it handles throughout fewer Hong flight Kong. routes. Theboat, By mainconnections development to of and the from city’s economy occurred between 2650 and 2690, where Hong Kong grew
Amalfi are rapidly andserved became bythe ferry first companies for the ‘Four as such Asian Travelmar Tigers’ -and theAlicost, others being Singapore, covering time South slots Korea throughout and Taiwan the when all of which underwent rapid day. industrialisation Amalfi offers aand year-round continued local to maintain shuttle service exceptionally that runshigh through growth the rates - through historic centre and the connects development to the of a strong manufacturing and financial hamlets. base. However, we advise against driving your In the ownpresent vehicleday or renting the cityaiscar famous in for its leading Amalfi due to the financial narrow centre, roadswith and four main heavy traffic. industries that include financial services, tourism, trading andmore For logistics, information, and professional head to the and producer Visit Amalfi services. website! Each of these industries Getting There have played a contributing role in the Getting Around city’sAmalfi economic growth, while providing a pathway that will encourage other sectoral growth.
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Luxembourg The ideal European city break, Luxembourg offers a jampacked travel itinerary characterised by fascinating medieval monuments and idyllic landscapes all perfectly packaged in a beautiful, pocket-sized country WRITER: LUCY PILGRIM | PROJECT MANAGER: MANTE KALINAUSKAITE
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ne of Europe’s smallest nations nestled between France and Germany, do not let Luxembourg’s size fool you. This charming country offers stunning scenery of medieval castles taken straight from a fairytale, lush forest lands ripe for exploration, picturesque vineyards with some of the continent’s most treasured wineries, and, perhaps best of all, completely free public transport. The capital – aptly named Luxembourg City – is the epitome of cosmopolitan chic, offering world-class retail therapy dotted between quaint cafés and novel eateries. Shopaholics should take a wander down Rue Philippe II in the Ville-Haute district, showcasing high-end fashion stores – including the likes of Chanel and Dior – as well as luxury boutiques oozing with sophistication. Luxembourg City is also renowned for its history, with its fascinating Old Quarters and fortifications being inscribed as a UNESCO World Heritage Site in 1994. To see the capital in all its historical glory, the Wenzel Circular Walk takes explorers on a journey through its 1,000-year past, letting you stroll through the city’s oldest districts, military vestiges, and distinctive landmarks such as Casemates
du Bock, Castle Bridge, and the stunning Chemin de la Corniche. For those travelling further afield, Luxembourg boasts an extensive network of fortress systems – earning it the title of ‘Gibraltar of the North’ – and possesses many magnificent medieval castles and ruins. One of the most beautiful is Vianden Castle, built between the 11th and 14th century, with its foundations dating back to the fourth century as a Roman outpost. Both whimsical and gothic, the castle showcases some of the best medieval architecture Europe has to offer. No trip to Luxembourg would be complete without a hiking around Müllerthal. Known as ‘Little Switzerland’, this serene, Edenic landscape is packed with mountain trails, forests, and intriguing sandstone structures, making it a top spot for keen ramblers. Offering dream-like landscapes straight from a storybook, deep historical prowess, and contemporary European spirit, this multilingual country perfectly combines history, nature, and culture in one picturesque small package.
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An iconic RESIDENCE RESTORED TO ITS Former Glow Today, Villa Pétrusse offers an unexpected oasis of nature in the heart of Luxembourg’s Ville Haute – an utterly unique privilege for its guests. Designed as an intimate private home, the Relais & Châteaux-affiliated hotel occupies the Villa itself, the Pavillon in the former stables, and the inner courtyard overlooking the park and the Adolphe Bridge. Just a few steps away lie the boutiques of the historic city center. In its 22 rooms, suites and penthouse, as well as in the reception spaces and restaurant, the warm elegance of a private home is everywhere. After five years of ambitious restoration, Villa Pétrusse has been reborn, with utmost respect for its remarkable architectural and artistic heritage. Interior designer Tristan Auer drew inspiration from the spirit of the original house, restoring many historic elements. Among them: hand-painted wallpapers featuring reproductions of Sosthène Weis, whose poetic watercolors feel strikingly modern today.
1, Avenue Marie Thérèse . L-2132 Luxembourg
www.villapetrusse.lu . +352 22 17 44
“THE rebirth OF VILLA PÉTRUSSE IS PART OF A LONG-TERM MISSION TO preserve Luxembourg’s heritage AND PASS IT ON TO FUTURE GENERATIONS – A jewel NOW OPEN FOR BOTH LOCALS AND VISITORS FROM around the world.” A symbol of the fortified past, the Casemates of the Pétrusse – carved into the rock in the 17 th century and listed as UNESCO World Heritage – lie only steps away. Once abandoned for years, the Villa now finds its natural place in this historic setting, where heritage and art de vivre meet. From the very first glimpse, the emotion takes hold as you pass through the restored Neo-Romanesque gates into an atmosphere shifting between grandeur and intimacy. Now open to the city, Villa Pétrusse welcomes residents and visitors alike: Le Lys – the fine dining restaurant unfolds across unique spaces, offering bespoke gastronomic experiences at any time of day. Led by Luxembourg-born chef Kim de Dood, with Michelin-starred experience worldwide, his ambition is clear: “to make Le Lys the best restaurant in the country.” Brasserie Ciel – convivial and bright, with sweeping garden views.
““I love revisiting traditional dishes of my native Luxembourg with Asian influences, which have now become part of my cultural identity. My dreamis for this place to embody a modern vision of gastronomy, not at all stiff, where we can connect with our guests, creating a true relationship around taste.” KIM DE DOOD
In Focus
Wine Heritage Showcasing two centuries of grape cultivation across the scenic Moselle Valley, Luxembourg boasts a distinct wine heritage that is rising in the ranks of leading global wine connoisseurs. FO UND ON THE country’s border with Germany, the sweeping hillsides of Moselle Valley are home to wines, crémants, and late harvest wines drawn from globally loved grape varieties such as Riesling, Pinot, Gewürztraminer, Auxerrois blanc, Rivaner, Elbling, and Chardonnay. The nation has a long and storied history in winemaking, solidified by the creation of the Marque Nationale wine seal in 1935, which established top-quality standards for locally produced wine. Today, travellers can indulge and learn more about its wine heritage through cellar tours and tastings, such as the Caves St Martin where guests can explore the cellar that is carved directly into limestone, before enjoying an extensive tasting of their sparkling and still varieties. For something a bit more modern, Le Domaine d’Henri 136 | Outlook Travel Issue 26
is a visually striking building that offers public tours and tantalising pours, paired with delicious small plates and breathtaking views. There are also a number of guided city walking tours which include a lovely glass of vino whilst you saunter through the city. Alternatively, why not take to the water and indulge in a gourmet wine and dine cruise? Predominantly departing from Moselle Valley docks, treat yourself to a five-course meal paired with premium regional white and sparkling wine varieties. Of course, no day exploring the city would be complete without sampling one of the area’s many fantastic wine and champagne bars. Why not crack open a bottle at the charmingly cosy Vins Fins, lively Pas Sage, or romantically chic Flûte Alors!
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MORE THAN A HOTEL, YOUR LUXEMBOURG HOME Committed to shaping a more sustainable future, Hôtel Le Place d’Armes has just been awarded the Green Key certification — a prestigious recognition of its environmental commitment. Environmental responsibility is deeply embedded in its daily practices: careful resource management, local sourcing, eco-conscious materials, and waste reduction. A discreet yet fundamental commitment, in perfect harmony with the values equally upheld by Relais & Châteaux.
HÔTE L L E P L A C E D’ A R M E S 18 Place d’Armes L-1136 Luxembourg-ville +352 27 47 37 . contact@hotel-leplacedarmes.com www.hotel-leplacedarmes.com
30 rooms & suites . 3 restaurants . 1 bar . 3 private meeting rooms
WELCOME TO LE PLACE D’ARMES, YOUR STORY BEGINS HERE
I
n the heart of Luxembourg’s historic centre, Hôtel Le Place d’Armes offers a refined escape rooted in the soul of the city. A member of Relais & Châteaux, this five-star property brings together seven restored 17 th-century townhouses, each one adding depth and character to a hotel unlike any other. Beyond its beautifully preserved architecture, the hotel reveals a world of quiet sophistication. Curved staircases, natural textures, and soft lighting create a sense of calm intimacy. Every room and suite has its own identity — warm, elegant, and designed for moments of pause and inspiration. Le Place d’Armes is also a destination for gastronomy, offering a trio of distinctive culinary experiences that reflect both the richness of French culinary tradition and the creative spirit of modern Luxembourg.
At the heart of it all is La Cristallerie, the hotel’s finedining restaurant, set in a luminous space adorned with gilded detailing and Art Nouveau glasswork. Here, Chef Milan Brée orchestrates a refined, seasonal cuisine where precision meets emotion, a journey of taste designed to awaken the senses and surprise with grace. Just across the inner courtyard, Le Plëss offers a different rhythm. This contemporary rotisserie brings fire and flavour into focus, with elegant simplicity. Thoughtfully prepared meats, vegetables, and fish are elevated by the flame, and by the kitchen’s respect for ingredient integrity and bold, modern flair. Finally, there's Le Café de Paris, a timeless brasserie that opens directly onto the bustling Place d’Armes square. Lively, welcoming, and full of local character, it’s a place for long lunches, aperitifs, or a late dinner in a setting that captures the city's unique blend of elegance and ease. But to stay here is also to live Luxembourg. Just outside the hotel’s doors, the Place d’Armes square beats with café culture, music, and daily life. Steps away, the UNESCO-listed old town reveals its layers: from fortress walls and dramatic casemates carved into the rock, to peaceful gardens, panoramic views, and winding cobbled streets. A capital that feels both grand and human-sized, full of contrasts and surprises. Thoughtfully engaged in its environment and its community, Hôtel Le Place d’Armes reflects Luxembourg itself, a city of heritage, elegance, and quiet energy.
RECOMMENDS Eat: FOR T R A DI T ION A L LU X E M B OU R G E AT S S I NC E 1 9 6 8 … A gastronomic sensation located in the heart of Luxembourg City, Um Dierfgen offers the best national cuisine. Each exquisite plate is carefully crafted using fresh local produce and distinct flavour pairings, culminating in an extraordinary menu of traditional Luxembourgish food. This includes Kniddelen mat Speck (flour dumplings and bacon), Judd mat Gaardebounen (smoked pork collar with broad beans), and Feierstengszalot matte gebootschten Gromperen (cold beef salad with sautéed potatoes), alongside a whole host of specials that change daily. Away with any food pretentiousness; Um Dierfgen fosters a bustling and warming atmosphere, allowing hungry guests to take in the cheerful sounds of a restaurant in full swing, supported by inviting staff who delight in showing you the joys of Luxembourgish cuisine.
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Do: FOR E Y E- CAT C H I NG C ON T E M P OR A RY A R T… Showcasing the best and brightest of Luxembourg’s art scene, hop over to the city’s trendy Kirchberg district and spend your afternoon wandering the Mudam Museum of Modern Art. Housing a plethora of weird and wonderful contemporary pieces, art lovers can gaze upon thought-provoking exhibitions that provide commentary on Luxembourg’s heritage, changing modern culture, and even natural landscapes. Interestingly, the museum’s foundations tell a story of their own as the building sits on the site of Fort Thüngen which honours the Austrian military commander Adam Sigmund von Thüngen, creating a deliberate dialogue between the country’s military heritage and contemporary architecture. The museum’s designer, Ieoh Ming Pei, purposely retained much of the fortress’s character to create a structural conversation between the city’s past and its future, using burgundy stone and large skylights throughout the building. Featuring 800 works from both Luxembourgish and international contemporary artists, the Mudam Museum of Modern Art opens your eyes to captivating spectacles.
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Sleep: FOR A H I S T OR ICA L LY DE CA DE N T S TAY… Located amongst captivating greenery and centenarian trees, looking out over the Pétrusse River as it winds under the iconic Adolphe Bridge, guests of Villa Pétrusse are instantly taken aback by the hotel’s elegance as one of the last remaining bourgeois residences from the late 19th century. The hotel’s 22 rooms – including luxury suites and an unforgettable penthouse – are naturally interwoven into the former Baldauff family estate, which stretches across the hotel and old stables (now known as the pavilion), with the two areas connected by a charming inner courtyard. Stepping through the door of the highly spacious rooms, guests instantly feel the warmth and elegance that has been retained from the villa’s time as a luxurious private estate. With majestic proportions and rich, historical decor, the soul of the
property’s past can be sensed in every room. A similar historical spirit can be felt in neighbouring Hotel Le Place D’Armes, comprising an elegant ensemble of seven houses that have been thoughtfully refurbished to exude both authenticity and modernity. The eclectic design of its 28 rooms seamlessly blends art nouveau and contemporary styling – crafting accomodation that is equal parts rustic, inviting, and stylish. Each room possesses its own distinctive character, some of which feature magnificent white wooden framework that accentuates the natural light, whilst others possess exposed wooden beams that hark back to the establishment’s deep historical ties. Hotel Le Place D’Armes is to be discovered piece by piece, with winding stairs, intriguing, curved corridors, and humble yet luxurious rooms.
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Landmark Attractions Chemin de la Corniche Once described as “the most beautiful balcony of Europe” by famous Luxembourgish journalist and writer, Batty Weber, this 17th century rampart offers stunning panoramic views of the Alzette Valley, the historically quaint Grund district, and ancient fortresses. Take in the one-of-a-kind scenery along a 300 to 600-metre pathway that connects the Bock Promontory to the Holy Ghost Citadel.
Casemates du Bock A winding hidden underworld of rugged tunnels and casemates, discover the 17th century subterranean defence system originally built by the Spanish. Embark on a self-guided tour to take in its underground galleries and archaeological crypts that open up to offer breathtaking views of the Grund, Clausen, and Pfaffenthal districts in the Alzette Valley.
Cathedral Notre-Dame of Luxembourg The historical core of the capital, this majestic catholic cathedral boasts a beautiful blend of Baroque, Renaissance, and Late Gothic architecture. Inside, its towering ceiling, intricate carvings, mighty sandstone pillars, bronze gates, and eye-catching stained-glass windows only add to its significance. Built by the Jesuits between 1613 and 1621, it is the resting place of key historical figures, including John the Blind, King of Bohemia and Count of Luxembourg, as well as important members of the Grand Ducal family.
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Getting There and Around T H ANKS TO ITS central location in Europe, there is a vast range of ways to get to Luxembourg. Those travelling by air can catch direct flights from myriad other European cities with Luxembourg’s national airline, Luxair, as well as dozens of other international carriers. Luxembourg Airport (LUX) is conveniently situated only six kilometres from the city centre and offers shuttle bus and tram transfers to and from the airport, which are also free to use. Travelling to the country by train is another great option, particularly from neighbouring nations such as
Germany, France, and Belgium. For instance, the high-speed TGV Est train line takes you from Paris to the centre of Luxembourg City in just over two hours, with multiple services running throughout the day. Petrolheads will revel in the fact that driving to Luxembourg couldn’t be easier and offers a highly picturesque journey. If entering Europe via Calais, for example, you can expect a 4.5hour journey through Belgium via the quickest route, though you can easily plan a scenic detour passing through Bruges and Brussels if you have the time. As with many European
destinations, long-distance bus services offer a convenient, affordable, and accessible mode of transport. Having arrived in Luxembourg, visitors can make the most of free public transport links across the country – the first nation in the world to do so. However, travellers must still pay regular taxi fares, and it is recommended that you book a vehicle online ahead of time. Due to Luxembourg’s compact size, you can explore the capital without hours of travelling between attractions, before easily taking a trip into the countryside without spending a cent.
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Macao A modern metropolis thriving with iconic landscapes and historic architecture, Macao offers a vibrant tapestry that weaves together threads of Portuguese and Chinese traditions. With an array of experiences – from bustling markets to serene temples – Macao invites exploration and discovery at every turn WRITER: RACHEL CARR | PROJECT MANAGER: JOSEPH PERFITT
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acao’s unique blend of Portuguese and Chinese culture has resulted in a rich historical landscape that showcases stunning architecture, harmoniously reflecting both heritages. Ensconced on a peninsula on China’s southern coast, the destination boasts the Historic Centre of Macao, a UNESCO World Heritage Site, adorned with charming cobblestone streets. 144 | Outlook Travel Issue 26
With its impressive 79.5-kilometre coastline, this Special Administrative Region (SAR) and city-state is not just a haven for trade and tourism; it also draws those seeking a glimpse into its storied past. Macao’s skyline is a captivating visual feast, where Portuguese-style buildings with pastel-coloured façades stand shoulder to shoulder with ancient temples, each telling a
narrative of resilience and cultural fusion, inviting exploration and discovery amidst the bustling energy of this remarkable city. The region is divided into distinct areas: Cotai, known for its resorts and tourist activities, connects to the mainland, whose name combines the two islands – Taipa, a residential area with an old village, beaches, and hiking trails, and Coloane – a similar
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The Dragon Boat Festival, or Tuen Ng, meanwhile, features the thrilling Macao International Dragon Boat Races, celebrating community spirit and tradition. An annual highlight is the legendary Macau Grand Prix, held every November at the Guia Circuit, which has evolved into what many believe is the finest street circuit race meeting in the world. As Christmas nears, the city becomes a festive wonderland with the Macao Light Festival illuminating the streets and providing insight into the local customs that make the region a unique destination. Aside from the Historic Centre of Macao, it is also a UNESCO City of Gastronomy, which recognises the unique gastronomic culture shaped by Eastern and Western influences. In essence, Macao seamlessly merges its dynamic heritage with contemporary vibrancy, creating a spellbinding cultural landscape that continues to enchant all who visit. PHOTOGRAPHY © MACAO TOURISM
charm with its own beaches and Macao’s first golf course. With over 6,000 years of history, Macao transitioned from early Chinese settlements, ruled by the Qin and Han dynasties, to a Portuguese trading post in 1557, whilst maintaining nominal Chinese sovereignty. The Historic Centre of Macao highlights the region’s cultural exchange and is home to eight churches inscribed on the UNESCO World Heritage Site list, which reflects its Portuguese legacy. Beyond its Catholic heritage, Macao is home to a variety of temples that reflect religious diversity, particularly Buddhism and traditional Chinese folk religions. Temples dedicated to deities are intricately designed and strategically located to align with feng shui principles, drawing positive energy and blessings. Macao boasts a diverse array of
gardens to suit different tastes. From Lou Lim Ieoc Garden, a traditional Chinese garden with pavilions and serene ponds, perfect for escaping city life, to Flora Garden on Guia Hill, which offers beautiful views and paths for jogging or walking. Meanwhile, Victory Garden features historical monuments; however, they all highlight Macao’s natural beauty and fascinating culture. The region’s festivals also blend Chinese and Portuguese traditions. Chinese New Year is the most important, filling the streets with parades, lion and dragon dances, and spectacular fireworks. Another significant celebration is the Feast of the God Tou Tei. The God of Earth, Tou Tei is one of the most popular Chinese folk deities and is considered to protect everyone in the aspects of health, fortune, happiness, and the like.
DID YOU KNOW? • The currency of Macao is the Macanese Pataca (MOP). • Macao’s green flag features a lotus flower with three petals, representing the peninsula and two islands. Below the flower is a white bridge and water, whilst an arc of five gold stars above the flower mirrors those found on China’s flag. • At 83 years, Macao has one of the highest life expectancies in the world. • The climate of the region is classified as subtropical, characterised by mild, relatively dry winters and hot, rainy summers. • Standing at 1,109 feet, Macau Tower is home to the world’s highest commercial bungee jump facility.
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Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office, shares insights on Macao’s tourism landscape, its vibrant cultural offerings, and the region’s strategic vision for future development
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Industry Insights
Macao Government Tourism Office
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Outlook Travel (OT): First, can you tell us about the origins of the Macao Government Tourism Office, its initial vision, and current goals? Maria Helena de Senna Fernandes, Director (MHDSF): The Macao Government Tourism Office (MGTO) is the official entity responsible for shaping and implementing the city’s tourism policies to enhance its appeal as a top-tier destination. Its key duties include promoting Macao internationally, regulating trade, and ensuring consistently high standards of service and safety for visitors. In line with the Macao SAR Government’s vision of positioning
the city as a World Centre of Tourism and Leisure, MGTO plays a central role in implementing and analysing tourism policies to enhance Macao’s reputation as a quality destination. Working closely with local trade, MGTO promotes Macao’s tourism products and services in both established and emerging markets, whilst also exploring new visitor sources. The office strengthens ties with overseas travel trade and international tourism organisations, and locally, fosters the diversification of tourism products, coordinates major projects and events, and ensures the industry operates within a sound legal framework through
licensing and inspections. We also prioritise service quality and sustainability by setting standards and supporting training in hospitality, catering, and business tourism in collaboration with institutes and industry partners. The office formulates emergency response plans and manages Macao’s travel alert system to safeguard residents abroad and visitors in the city.
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Industry Insights To achieve the work goals mapped out by the government’s 2026 Policy Address, including elevating the competitive strengths of the integrated tourism and leisure industries, fostering the Tourism+ development initiative, and uncovering the potential of international visitor markets, MGTO has been working together with industry operators to deepen integration between tourism and the other sectors of gastronomy, meetings, incentives, conferences, and exhibitions (MICE), events, sports, and others. We are actively implementing a multi-channel strategy to broaden Macao’s international visitor base, whilst strengthening its presence at leading global travel fairs to enhance the region’s worldwide recognition. In response to the growing influence of digital marketing, we are actively collaborating with various new media partners. Across our official online platforms, we operate 28 accounts with a combined following of more than 10 million. We also publish shortform online dramas featuring themes and storytelling styles that appeal to younger audiences. In addition, MGTO works with leading content creators worldwide and regularly invites travel creators to visit Macao and experience the city’s tourism offerings. In 2025, for example, we organised CreatorWeek in Macao, inviting more than 180 content creators from diverse Eastern and Western platforms – with a combined following of over two billion – to engage in cross-cultural exchanges. On the commercial side, MGTO is collaborating with global online travel agencies and airline partners to develop compelling, action-oriented promotional offerings that encourage international travellers to choose Macao as their primary destination and to include it as a stop in their broader multi-destination travel itineraries. 148 | Outlook Travel Issue 26
“Macao’s reputation is further strengthened by international accolades, such as being recognised as one of the most walkable cities and earning distinctions in Muslim-friendly travel awards, highlighting its appeal as an inclusive and convenient destination for diverse travellers” – MARIA HELENA DE SENNA FERNANDES, DIRECTOR, MACAO GOVERNMENT TOURISM OFFICE
Looking ahead, we will continue to deepen the integration of Tourism+ and diversify visitor markets in line with the 1+4 development strategy, contributing to sustainable economic diversification and showcasing
Macao’s unique glamour as a World Centre of Tourism and Leisure. In support of the Macao SAR Government’s blueprint for the region’s development into a World Centre of Tourism and Leisure, MGTO delivered the second-phase review study report on the Macao Tourism Industry Development Master Plan last year. OT: Why should someone visit Macao, and which types of travellers are most attracted to the region? MHDSF: Macao is a vibrant city that offers something for everyone – from heritage and gastronomy to luxury and leisure. Millennial and Gen Z travellers are especially drawn to Macao’s dynamic entertainment scene, with regular concerts by top international singers and creative events. Senior visitors generally seek cultural experiences, wellness tourism, and high-quality hospitality. The city’s appeal is reinforced by global recognition, including being named Asia’s Best Luxury Destination 2026, ranking 5th in the Muslim
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women-friendly category of the Global Muslim Travel Index 2025, and boasting 28 Forbes Travel Guide 5-star hotels. With accolades such as being named Preferred Destination 2025 by the European Community Travel Agents Association (ECTAA), Preferred Destination 2026 by the Portuguese Association of Travel Agencies and Tourism (APAVT), and being featured as International Favourite Destination at the Malaysian Association of Tour and Travel Agents (MATTA) Fair 2025, Macao continues to stand out as a world-class destination for all.
Beyond heritage and gastronomy, Macao is also renowned for its world-class integrated resorts, which combine luxury accommodation, entertainment, shopping, and dining under one roof and offer visitors a complete leisure experience. Macao is undergoing dynamic development as a World Centre of Tourism and Leisure, with a wide array of Tourism+ programmes for visitors, from MICE to culture, signature events, entertainment shows, sports events, community tourism, and revitalising older neighbourhoods. In addition, Macao’s strategic location in the heart of the Asia Pacific makes it highly accessible, serving as a hub that connects not only to the Greater Bay Area but also to major cities across the region. This connectivity enables travellers to enjoy multi-destination itineraries and reinforces the region’s role as a gateway for international visitors. Macao’s reputation is further strengthened by international accolades, such as being recognised
as one of the most walkable cities and earning distinctions in Muslimfriendly travel awards, highlighting its appeal as an inclusive and convenient destination for diverse travellers. OT: How do you promote Macao as an essential travel destination, especially the areas of Taipa and Coloane? MHDSF: MGTO has been actively promoting Macao as an essential travel destination by highlighting the city’s diversity and unique experiences across different districts. In Taipa village, visitors can now stroll through charming streets lined with Portuguese-style architecture, immerse themselves in cultural heritage at the Taipa Houses, and enjoy a concentration of excellent restaurants serving different cuisines. The Cotai area, which includes its famous Cotai Strip, is home to many of Macao’s integrated resorts, where travellers can experience worldclass entertainment, global cuisine, shopping, and leisure under one roof.
OT: In what ways does Macao distinguish itself from other travel destinations in the region? MHDSF: Macao distinguishes itself from other destinations in the region through its two golden calling cards: the UNESCO listed Historic Centre of Macao, which showcases the city’s unique East meets West heritage, and its designation as a UNESCO Creative City of Gastronomy, highlighting its rich culinary traditions and fusion cuisine.
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Industry Insights
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Meanwhile, Coloane is renowned for its natural beauty and tranquil atmosphere. With scenic landscapes, beaches such as Hac Sa, and hiking trails across Coloane Hill, it offers a peaceful retreat from the bustle of city life. Historically a quiet fishing village, the island has become a popular recreational and tourist destination, offering visitors a glimpse of traditional charm alongside modern leisure. Visitors can now take a sightseeing cruise from Barra Pier to Coloane, feasting their eyes on the most iconic and spectacular scenery along Taipa, the Macao Peninsula, and the coastline of Hengqin. Together, Taipa and Coloane complement Macao’s UNESCO-listed Historic Centre, reinforcing the city’s image as a destination where travellers can enjoy heritage, gastronomy, leisure, and nature all in one trip. OT: How has the tourism strategy for Macao evolved in response to global travel trends? MHDSF: Macao’s tourism strategy has undergone a major transformation in response to global travel trends, 150 | Outlook Travel Issue 26
“Millennial and Gen Z travellers are especially drawn to Macao’s dynamic entertainment scene, with regular concerts by top international singers and creative events. Senior visitors generally seek cultural experiences, wellness tourism, and high-quality hospitality” – MARIA HELENA DE SENNA FERNANDES, DIRECTOR, MACAO GOVERNMENT TOURISM OFFICE
shifting from a gaming-focused model to a diversity of experiences, guided by the 1+4 strategy, which aims to build Macao into a World Centre of Tourism and Leisure whilst developing new areas such as culture, sports, gastronomy, well-being, and MICE. MGTO is investing heavily in
digital marketing to attract visitors worldwide, especially Millennials and Gen Z. It has produced mini-drama series on TikTok and YouTube Shorts featuring prominent Thai-born co-creator and social media star, ladyso.th, alongside Indonesian creators. In June 2025, we partnered with Douyin to bring 200 popular influencers from mainland China to Macao, and in 2025 it drew in over 45 influencers with more than 10 million followers each at CreatorWeek. Meanwhile, we are advancing various destination marketing initiatives in Europe. Since the start of the year, the office has joined Feria Internacional del Turismo (FITUR) in Spain — one of the world’s largest travel fairs held in January each year — the Os Especialistas roadshow, and Lisbon Travel Market, taking place in Portugal in February. This follows our latest showcase at the Internationale Tourismus-Börse Berlin (ITB) this March, in unreserved efforts to expand our international visitor markets, particularly Spain, Portugal, and other parts of Europe. We also hosted the Experience
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also explore the Former Iec Long Firecracker Factory and the Taipa Houses in Taipa Village, as well as the Chapel of St. Francis Xavier and the Lai Chi Vun Shipyards in Coloane. OT: Are there any annual events or festivals in Macao that travellers should plan their visits around?
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Macao Roadshow in Madrid in April, in the heart of the Spanish capital, to showcase Macao’s appeal in tourism, culture, trade, sports, and more, raising our profile as a travel destination in Spain and expanding international visitor source markets. At the same time, MGTO is promoting a Tourism+ intellectual property (IP) strategy, which involves large-scale projects like the POP MART MACAO CITYWALK, featuring some of the brand’s popular character installations across the city. Our tourism mascot, Mak Mak, has been at the forefront of this effort, with international crossovers featuring characters like Thailand’s Warbie Yama and Indonesia’s Tahilalats to tap into specific youth markets. Just recently, MGTO opened the Mak Mak Experience Hub in the city centre to further strengthen character recognition and commercial potential. On the logistical front, beyond Macao International Airport (MFM) and Hong Kong, Macao is also broadening its reach by targeting international visitors who fly into neighbouring mainland cities like Guangzhou and Shenzhen.
Indeed, MGTO is actively exploring ways to attract multi-stop travellers, leveraging convenient connections such as the high-speed rail to Zhuhai in Guangdong Province, the Hong Kong-Zhuhai-Macao (HKZM) Bridge, or the Shekou ferry route. OT: What are the must-visit cultural and historical sites in Macao that showcase its unique heritage? MHDSF: Macao’s must-visit cultural and historical sites are concentrated in the Historic Centre of Macao, a UNESCO World Heritage Site inscribed in 2005, where Chinese and Portuguese cultures blend seamlessly. The area comprises 22 heritage buildings and eight adjoining public squares. Key highlights include the Ruins of St. Paul’s, Mount Fortress, Senado Square, Guia Fortress and Lighthouse, and the Barra (A-Ma) Temple – which gave origin to the city’s name – along with a rich collection of historic churches including the Cathedral, St. Dominic’s Church, and Chapel of Our Lady of Penha. Furthermore, visitors should
MHDSF: Macao offers travellers a vibrant calendar of annual signature events worth planning a visit around. Highlights include the spectacular Chinese New Year activities and float parade, Macao International Parade, Macao Arts Festival, the world-famous Macau Grand Prix, the International Fireworks Display Contest, International Cities of Gastronomy Fest, Macao and the Light Up Macao, alongside a wide array of gastronomy, arts, and cultural celebrations throughout the year. In addition, Macao is reinforcing its development into a City of Performing Arts and City of Sports with residency theatre shows such as the revamped House of Dancing Water and Macao 2049, complemented by headline concerts and high-profile sporting events including the Macao International Dragon Boat Races and Macao International Marathon, amongst other sporting events, ensuring visitors can enjoy worldclass experiences year-round. OT: What factors contributed to the accreditation of Macao as a UNESCO Creative City of Gastronomy? MHDSF: Macao was designated as a UNESCO Creative City of Gastronomy in 2017, highlighting Macao’s unique blend of cultural and historical influences reflected in its cuisine, including Macanese gastronomy and cooking techniques, which are an important part of its cultural heritage. Several factors contributed to this accreditation: the preservation and inheritance of Macanese cuisine as intangible cultural heritage; a vibrant food scene where traditional Outlook Travel Issue 26 | 151
Industry Insights of Excellence, which explored the intersection of luxury, environmental responsibility, and social inclusivity. Looking ahead, MGTO will continue advancing low-carbon tourism and embedding sustainable practices to ensure Macao remains an ecoconscious destination for global visitors. OT: Finally, are you optimistic about the future of tourism in Macao? What new attractions or developments can visitors expect?
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stalls and restaurants coexist with fine dining at integrated resorts and hotels; and Macao’s commitment to sustainable development in its food and beverage industry. Macao has actively promoted Tourism+ gastronomy through international events such as the International Cities of Gastronomy Fest, Macao, which attracts delegations and world-renowned chefs, as well as ongoing culinary exchange festivals that enrich its global identity. These efforts have positioned Macao as a hub for gastronomic innovation, cultural preservation, and international cooperation within the UNESCO Creative Cities Network. OT: What role does sustainability play in the tourism initiatives of the MGTO, and how is it addressing environmental concerns? MHDSF: Sustainability plays an increasingly important role in MGTO’s tourism initiatives, guided by the Macao Tourism Industry Development Master Plan. This blueprint, first published in 2017 and reviewed in 2021 and 2025, integrates the United Nations’ Sustainable Development Goals (UN SDGs), unites public and private sectors to build a low-carbon 152 | Outlook Travel Issue 26
destination and promote sustainable living, whilst aligning with China’s goals of peaking carbon emissions by 2030 and achieving near-zero emissions in key sectors like electricity and land transport by 2050. Initiatives such as the Macao Green Hotel Award, launched in 2007, have helped encourage carbon reduction, energy and water conservation, waste minimisation, and pollution control across the industry. When hosting major events, emissions are offset through the purchase of carbon credits from Verified Carbon Standard (VCS) projects. Additionally, the Quality Tourism Services Accreditation Scheme (QTSAS) includes a Sustainable Dining Award, recognising merchants that adopt green dining practices. For new establishments or facility modifications, MGTO works with the Environmental Protection Bureau (DSPA) to ensure compliance with environmental standards. As a UNESCO Creative City of Gastronomy, MGTO also promotes sustainability each year by producing a video for the UN’s Sustainable Gastronomy Day. These efforts have earned international recognition, including a Gold Award at the 2025 Pacific Asia Travel Association (PATA) for the campaign A New Standard
MHDSF: The future of tourism in Macao will continue to flourish, and we expect optimistic results. Last year, Macao welcomed over 40 million visitors, and we are targeting 41 million this year. In addition to continuing our efforts to develop Tourism+, aligned with the 1+4 strategy for economic diversification, we are also investing in major new infrastructure. The 2026 Policy Address outlines the construction of an international integrated tourism and cultural zone featuring three major cultural facilities: the Macao National Museum of Culture, the Macao International Centre for Performing Arts, and the International Museum of Contemporary Art. Alongside these, our integrated resorts will continue to host worldclass concerts, sports events, and shows. All of this gives us great confidence in Macao’s future as a leading global tourism destination.
Tel: (+853) 2831 5566 mgto@macaotourism.gov.mo www.dst.gov.mo www.macaotourism.gov.mo
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Being the region’s most iconic transportation operator, TurboJET takes pride in its high-speed cross-border ferry services between Hong Kong and Macao, ensuring both speed and reliability. Dedicated to making the journey as memorable and effortless as the destination, TurboJET goes beyond being just a carrier, providing seamless travel solutions - from transportation arrangements to accommodation and entertainment bookings.
to every 15 minutes, meeting for any travel needs.
The Fastest Link Between Hong Kong, Macao, and Beyond With departures every 30 minutes during most periods of the day, TurboJET guarantees a reliable and traffic-free commute between these two vibrant city centers in just one hour. As the only high-speed ferry operator serving both the Macao Outer Harbour Ferry Terminal and the Taipa Ferry Terminal. Whether your Macao adventure takes you to the historic center or the charms of the Cotai Strip, TurboJET ensures you’re always within reach. Beyond the Sea: Connecting you with Flexibility and Convenience Part of its latest endeavour, TurboJET offers high-speed ferries as well as limousine services for Premier Grand Class passengers traveling between Hong Kong and Macao. This seamless combination of sea and land cross-border transport, with departures up
Upon arriving in Macao, complimentary land transfers are available to connect Premier Grand Class passengers between the ferry terminal and any destinations across Macao. For those traveling with family, friends, or business partners, TurboJET’s Macao Local Limo Service serves as the perfect solution for all your local transportation needs during your stay.
Shekou. The new Macao-Shenzhen Airport route - a direct access to one of China’s busiest aviation and inter-city transportation hubs - makes your trip planning more convenient than ever, catering especially to travelers seeking efficient, hassle-free multicity itineraries in the GBA. The route service between Hong Kong International Airport and Shenzhen Airport is in the pipeline set to launch in Q3 2026.
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Entertainment Package MGM’s Headlining Residency “Macau 2049” by Legendary Director Zhang Yimou A must-see in Macao, Macau 2049, directed by legendary filmmaker Zhang Yimou, blends futuristic innovation with timeless Chinese heritage for an immersive experience at the MGM Grand Theatre. Don’t miss this exclusive deal featuring the show!
CULINARY LEGACY Macao’s culinary landscape beautifully illustrates its status as a UNESCO Creative City of Gastronomy, with a gastronomic heritage that comes alive each November during the Macau Food Festival, held at the picturesque Sai Van Lake Square. TH I S ANTICIPATED ANN UAL event not only tantalises the taste buds but also immerses visitors in Macao’s dynamic culture through an exciting blend of food, music, and a strong sense of community. At the heart of Macao’s cuisine lies an exquisite fusion of Chinese and Portuguese flavours, a delicious legacy. Eager gastronomes can indulge in notable dishes like minchi, a savoury mix of minced meat and tender potatoes; galinha à Africana, a bold and spicy chicken dish garnished with a luscious peanut and coconut sauce; and a pig’s ear and papaya salad that offers a delightful crunch and a medley of flavours. Each plate showcases a diverse array of ingredients and spices, creating a memorable dining experience that defines Macao. A quintessential element of the local dining scene is the cherished tradition of Chá Gordo, or Fat Tea. This social 154 | Outlook Travel Issue 26
gathering is marked by a delightful presentation of 12 or more dishes, including bolo menino – an almond-andcoconut cake, and bolo de mármore – marble cake. Guests enjoy an enticing selection of pastries, delicate dim sum, and local beverages such as popular milk tea with chewy tapioca pearls. Other popular libations in Macao include Baijiu, a potent sorghum spirit, and Shaoxing wine, a fragrant fermented rice wine, as well as fortified wines like Port and Madeira, plus refreshing ginger coke and iced tea. Macao’s blossoming craft cocktail scene further enriches its culinary identity, showcasing inventive mixology that blends local influences with exciting flavour profiles. Whilst Macanese dishes take centre stage, the city also offers an array of classic Cantonese comfort foods and plenty of street food options, ensuring culinary adventures await.
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In Focus
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RECOMMENDS Eat: FOR DE S IG N E R DI N I NG. . . Mesa by José Avillez stands out as an exceptional dining destination in Macao, celebrated for its contemporary take on Portuguese cuisine. The restaurant promises a ‘casual fine dining’ experience that elegantly balances sophistication with a relaxed atmosphere. Each dish on the menu pays homage to Portugal’s rich culinary traditions whilst incorporating seasonal ingredients and modern cooking techniques. Signature dishes include the tantalising seafood rice and elegant king crab, both topped with caviar. The restaurant’s interior is a feast for the senses, artfully combining traditional Chinese iconography with the legendary design aesthetic of Karl Lagerfeld. Guests are immersed in an ambience that radiates style, marked by a striking magpie motif—an emblem of happiness and good fortune. At MESA Bar, the experience continues with a master mixologist crafting innovative cocktails in a whimsical, birdcage-inspired setting. The bar highlights a commitment to sustainability, utilising fresh, eco-friendly ingredients and adopting a zerowaste approach.
Do: FOR C U T E N E S S OV E R LOA D. . . The Macao Giant Panda Pavilion sits within the lush surroundings of Seac Pai Van Park in Coloane, blending indoor and outdoor spaces to create an immersive visitor experience. Inside the pavilion, guests can explore activity quarters that cater to the pandas’ natural behaviours. 156 | Outlook Travel Issue 26
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The outdoor yard provides a spacious, open area where the monochrome creatures can play and relax, surrounded by a carefully curated landscape. Visitors can take advantage of two elevated viewing paths that allow for unique perspectives of these magnificent creatures. The pavilion includes essential facilities, including comfortable panda dens, bamboo storage for their diet, a feed preparation room, and a veterinary clinic. Adjacent is the Pavilion of Rare Animals – a vital conservation site. It features specially designed enclosures for red pandas that mimic their natural habitat. The Macao Giant Panda Information Centre serves as an educational hub, offering a wealth of resources about panda conservation and biology. Finally, the Macao Giant Panda Gift Shop is a delightful stop for visitors, where they can purchase a variety of panda-themed souvenirs to commemorate their visit.
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FOR FA S T F U N. . . The ground floor of the Macau Grand Prix Museum welcomes visitors with a vibrant themed zone dedicated to the illustrious history of the first race winner, inviting enthusiasts to explore the legacy of this prestigious race. On the first floor, it showcases an impressive collection of race cars from the grand prix’s early editions. Here, visitors can immerse themselves in the excitement of racing by trying a state-of-the-art Formula 3 simulator, offering a thrilling, realistic experience. Ascending to the second floor, the spotlight shifts to the exhilarating Macau Motorcycle Grand Prix. This level features fascinating displays that capture the spirit of the sport, complemented by virtual reality racing experiences that allow visitors to feel the rush of the track firsthand. In the basement, the focus shifts to the prestigious Macau GT Cup and the Guia Race, where fans can delve into the unique history and competition of these renowned events. In addition, the MGTO has partnered with Madame Tussauds Hong Kong to present a captivating display of wax figures representing eight iconic racing drivers, including legends like Ayrton Senna, modern-day champions such as Lewis Hamilton, and the talented Sebastian Vettel.
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The resort features an impressive selection of designer shops, whilst the state-of-the-art spa invites you to unwind and rejuvenate with its tranquil ambience and pampering treatments. Culinary enthusiasts can delight in fine dining options that showcase sumptuous flavours and artful presentations. One highlight is the enchanting dragon-themed SkyCab ride, which soars above Performance Lake, where mesmerising dancing fountains below synchronise with captivating music. The narrated tour also offers stunning views of the picturesque Cotai landscape.
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Sleep: FOR A N OP U L E N T S OJ OU R N. . . The luxurious 5-star Wynn Palace promises an extraordinary vacation experience. Guests can choose from an array of rich room colours, including plush peacock blue, uplifting sunrise yellow, and warm, inviting sunset orange. Accommodations range from lavish suites to an exquisite penthouse and stunning garden villa, complete with a private pool and a grand piano, offering a truly palatial retreat. Outlook Travel Issue 26 | 157
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Landmark Attractions A-Ma Temple The A-Ma Temple boasts a rich 500-year history as a sanctuary for Mazu, the goddess of seafarers and fishermen. Recognised as the oldest of the three ancient temples and a key site in the UNESCO-listed Historic Centre of Macao, it holds significant cultural importance. As visitors approach, a detailed facade greets them and promises peace. Inside, the temple features altars and figurines of various deities, including Buddha and Kun Iam. The air is imbued with the scent of incense, creating an atmosphere of prayer and reflection. PHOTOGRAPHY © MACAO TOURISM
Macau Tower The Observation Deck offers breathtaking 360° views of the city and the Pearl River Delta, and visitors can enjoy dining at a revolving restaurant whilst taking in the scenery. For thrillseekers, there’s an opportunity to partake in a skywalk around the outer perimeter. The complex also includes a modern cinema, a two-level basement, a lively outdoor plaza, and a versatile Convention and Entertainment Centre that hosts a range of events.
Ruins of St. Paul The remnants of the historic church, built in 1602, stand as a testament to the city’s heritage. Recognised as a significant monument in Asia, it is an important part of the UNESCO World Heritage-listed Historic Centre of Macao. Adorned with intricate statues and detailed engravings, it serves as a ‘sermon in stone’ and an illustrated Bible for the illiterate. Sadly, only the façade and front stairway remain after a devastating fire in 1835, making these ruins a poignant reminder of the past. PHOTOGRAPHY © MACAO TOURISM
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Getting There and Around TO REACH THE region by air, Macao International Airport (MFM) on the island of Taipa serves as a major hub for domestic and international flights, connecting it with destinations across Asia and beyond. Most people in Hong Kong take the Golden Bus to Macao via the HKZM Bridge. Alternatively, by boat, TurboJET offers a reliable, hasslefree commute, with departures every 30 minutes most days for the straightforward one-hour trip. TurboJET is the only high-speed ferry operator serving both the Macao Outer Harbour Ferry Terminal and the Taipa Ferry Terminal. Whether your adventure takes you to the Historic Centre of Macau or the attractions of the Cotai Strip, TurboJET keeps you within easy reach. Another high-speed ferry operator, Cotai Water Jet, also offers trips between Hong Kong and Taipa. From mainland China, there are four major ports connecting Zhuhai to Macao. There is no direct rail link between
TurboJET is the only high-speed ferry operator serving both the Macao Outer Harbour Ferry Terminal and the Taipa Ferry Terminal
Zhuhai and Macao; the GuangzhouZhuhai Intercity Mass Rapid Transit (MRT) terminates at Zhuhai, where passengers clear customs before crossing into Macao. Once there, Macao is relatively easy to explore – it has a well-developed public transport system, making it easy for international visitors to navigate their way around. Most resorts offer complimentary shuttle buses, often extending these for public use. Alternatively, the Macao Light Rapid Transit (LRT) comprises three operational lines: the Taipa Line, the Seac Pai Van Line, and the Hengqin Line for key areas such as Taipa, Cotai, and the airport. The Taipa Line serves as the network’s backbone, linking major tourist destinations with residential areas.
The LRT offers a clean, comfortable transportation option for visitors and locals, with frequent service and a variety of ticket options. Public buses also cover the peninsula and both islands. However, taxis are most convenient for direct travel. As Macao is compact and many attractions are on the historic peninsula, all within walking distance, a stroll lets visitors explore narrow streets, historic architecture, and local markets.
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DALLAS A place where cultural bliss and historic intrigue intertwine, Dallas brings to life the idea of bigger, bolder, and better. Get ready to embark on an adventure to a destination where American legends are woven WRITER: LAUREN KANIA | PROJECT MANAGER: BEN WEAVER
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old, audacious, and with just the right amount of swagger, Dallas is a city of contrasts and creativity. Sun-soaked skylines, award-winning museums, mouth-watering barbecue, and a culture that continues to shape modern art, food, and design – this is a place where tradition meets reinvention, and where every neighbourhood tells its own story. Dallas is where American legends are woven, and myths are brought to reality. As the number one visitor and leisure destination in Texas, the 339.6-square-mile city attracts tourists worldwide with its invigorating history, unparalleled displays of art, nirvana-esque gastronomy offerings, and plethora of quirky activities around each corner.
Dallas is currently one of the country’s fastest-growing metropolitan areas, evident in its larger-than-life presence and award-winning museums and cultural hotspots. One such area is the Dallas Arts District, a walkable downtown hub of creativity and art spread out across 20 square blocks and filled to the brim with a variety of museums, performing arts venues, MICHELINrecognised restaurants, and vivacious bars – a haven for aspiring artists. Elsewhere across Downtown Dallas, amidst the greenery and leafy public parks, you can explore the scene of one of the most infamous moments in US history. The West End is home to the John F. Kennedy Memorial, the Grassy Knoll, and The Sixth Floor Museum at Dealey Plaza, all of which tell the story of the beloved president’s untimely demise. Venture to the Bishop Arts District for another art-centric neighbourhood, where live music, galleries, vintage shopping, independent boutiques, and characteristic cafés, bars, and restaurants are abundant. Meanwhile, the Deep Ellum neighbourhood is famed for its intoxicating blues scene, colourful murals, and eclectic nightlife. Whether you’re looking to explore history, art, culture, or nature, Dallas has it all. Charming, diverse, and iconic, the city is a captivating destination where everything is bigger, bolder, and better. Get ready for the holiday of a lifetime.
DID YOU KNOW? • Dallas is the ninth-largest city in the US. • The city has a population of 1.3 million. • It attracts approximately 25.7 million annual visitors. • Dallas is home to 24 Fortune 500 companies, including AT&T and Southwest Airlines. • The frozen margarita machine was invented in Dallas in 1971. • Big Tex – the State Fair of Texas mascot – is the tallest cowboy in Texas at 52 feet (ft) tall. • The country’s tallest indoor Christmas tree resides at Galleria Dallas, standing 95 ft tall with 450,000 lights. • The Statue of Liberty could fit inside the Dallas Cowboys’ AT&T Stadium with the roof closed. • German chocolate cake was invented in Dallas in 1957. • The Dallas Cowboys Cheerleaders were the first-ever professional cheerleading squad in 1972. • Children’s cartoon character Barney was created in the city. • The Dallas Public Library permanently displays one of the original copies of the Declaration of Independence and the First Folio of William Shakespeare’s ‘Comedies, Histories, and Tragedies’.
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Industry Insights
VISIT D As an independent, not-for-profit sales and marketing
organisation, Visit Dallas promotes the city as a premier destination for business and leisure travel.
CRAIG DAVIS, CEO
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CON T RACT E D BY TH E City of Dallas, the organisation generates positive economic impact, diverse jobs, and state and local tax revenues which benefit the local community and improve the quality of life for all who live, work, and play here. Tourism is one of Dallas’ top ten industries, fuelling growth and opportunity across the region. Visit Dallas proudly helps shape the future of the city through a team where bold ideas, warm hospitality, and the right amount of passion power a worldclass destination. CEO, Craig Davis, discusses
generating a positive economic impact, the trends transforming the industry, and continuing Dallas’ tourism growth. Outlook Travel (OT): Firstly, can you talk us through the origins of Visit Dallas, your initial vision, and current goals? Craig Davis, CEO (CD): Visit Dallas was founded as the Dallas Convention and Visitors Bureau in 1957, similar to many other destination marketing organisations. The goal was really quite simple: to fill hotel rooms. One of our most important
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DALLAS priorities is advancing plans for the transformation of the Kay Bailey Hutchison Convention Center Dallas (KBHCCD). This project represents a once-in-a-generation opportunity to strengthen Dallas’ position as a premier meetings and conventions destination whilst creating new economic opportunities for residents, businesses, and the hospitality industry. Investing in world-class infrastructure will help ensure Dallas remains competitive on a global stage for decades to come. OT: How does Visit Dallas work to generate a positive economic impact that benefits the surrounding community and improves quality of life? CD: At Visit Dallas, our role is to attract visitors and major events that
generate long-term economic benefit for residents. Visitor spending helps support public services and infrastructure whilst also contributing to the vibrancy that makes Dallas an exciting place to live. From supporting the hospitality workforce to elevating local culture, arts, and culinary experiences, tourism strengthens the overall quality of life for our community. OT: How do you market Dallas as a destination? CD: We market Dallas through the lens of our destination brand: a ‘Maverick, Can-Do Spirit’. Dallas is a city that is ambitious, welcoming, innovative, and always moving forward. We focus on our core experience pillars, including our diverse
community of people, culinary creative influence, arts, culture, and sports. Our strategy is highly targeted and data-driven. We promote Dallas through integrated campaigns, media relations, digital marketing, influencer partnerships, convention sales efforts, and major event recruitment. We are telling the story of a city undergoing one of the most significant transformations in the country.
Industry Insights
OT: Are there any interesting projects in the pipeline you wish to highlight? CD: We are seeing tremendous investment and momentum across Dallas, from transformational infrastructure projects to innovative developments that are reshaping the visitor experience. The continued growth of ‘Y’all Street’ and Dallas Fort Worth International Airport’s (DFW) near-USD$4 billion Terminal F expansion underscores the city’s emergence as a global centre for business, connectivity, and innovation. At the same time, downtown revitalisation efforts and plans for the transformation of KBHCCD are helping position the city for longterm tourism growth and ensuring Dallas remains competitive for major meetings, conventions, and global events for decades to come. 164 | Outlook Travel Issue 26
“From supporting the hospitality workforce to elevating local culture, arts, and culinary experiences, tourism strengthens the overall quality of life for our community” – C R A I G D AV I S , C E O , V I S I T D A L L A S
The city is also making significant investments in public spaces, including the development of Harold Simmons Park and the recent opening of Halperin Park, reflecting Dallas’ commitment to creating a more connected, vibrant, and liveable city for residents and visitors alike.
OT: Why, in your opinion, should someone visit Dallas? CD: Dallas offers a special energy and a sense of optimism and possibility that visitors immediately feel. It is a modern, cosmopolitan city with authentic Texas character. Visitors can experience globally recognised arts institutions, award-winning restaurants, professional sports, vibrant nightlife, luxury shopping and diverse neighbourhoods, all within a destination that remains approachable and welcoming. OT: Are there any specific experiences or unique landmarks that you would recommend to visitors? CD: I would encourage visitors to experience the Margarita Mile, one of our signature tourism initiatives. The self-guided tour pays homage
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to the fact that Dallas is home to the original frozen margarita machine and has become a fun, authentic way to explore the city through its restaurants, neighbourhoods, and culinary culture. It showcases the creativity of our local hospitality industry whilst giving visitors a uniquely Dallas experience. Another exciting addition is Netflix House, which recently opened in Dallas. As one of the company’s first
permanent immersive entertainment venues, it offers fans the opportunity to step into some of Netflix’s most popular worlds and experiences. The attraction further reinforces Dallas’ reputation as a city that embraces innovation and delivers new reasons for visitors to return again and again. OT: What trends are transforming the tourism industry in Dallas, and how are you utilising them? CD: I think the obvious answer is generative artificial intelligence (AI). Many destinations are currently testing the waters and trying to understand how to use it authentically. At Visit Dallas, we are focused on where AI solves a real problem for a real person. For visitors, that means helping travellers get a clear answer in seconds, instead
of digging through a page of links, and making sure Dallas shows up accurately as more people turn to AI before they ever reach a website. Internally, it takes the repetitive load off our team so they can spend more time on the strategy, storytelling, and relationships that actually move the needle. It is also sharpening the business side. AI helps us buy media smarter, shifting spend in real time toward what is performing, and stretching every dollar further, which matters for an organisation that answers to the public. Outlook Travel Issue 26 | 165
Industry Insights
2020 NHL Winter Classic at the Cotton Bowl
We are starting to use predictive analysis to better understand our prospective meeting planners so our sales team can focus on the opportunities most likely to close. The throughline is the same as it has always been in that we use the tool to serve people, not the other way around. OT: How are you planning to continue Dallas’ tourism growth whilst preserving its culture and environment? CD: Dallas is evolving rapidly, but the city must continue to celebrate and preserve the authentic character, neighbourhoods, and cultural communities that make it unique. Tourism works best when it supports local identity rather than replacing it. That means elevating local businesses, investing in arts and culture, supporting community events, and ensuring visitors experience the real Dallas. 166 | Outlook Travel Issue 26
“Dallas offers a special energy and a sense of optimism and possibility that visitors immediately feel. It is a modern, cosmopolitan city with authentic Texas character” – C R A I G D AV I S , C E O , V I S I T D A L L A S
leisure travellers. However, Dallas is entering a defining era of growth and global visibility. The city’s momentum, investment, and international profile continue to expand, and tourism plays a major role in that story. Dallas has proven itself as a destination capable of hosting events and experiences at the highest level whilst continuing to innovate and evolve. With transformational projects underway, a strong hospitality community, and major global events on the horizon, the future of tourism in Dallas is incredibly bright.
OT: Finally, what challenges does the tourist industry in Dallas face, and are you optimistic about its future? CD: Like many destinations, Dallas operates in a highly competitive global tourism environment. Cities across the country are investing heavily to attract meetings, conventions, sporting events, and
Tel: 214-571-1000 visitdallas.com
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Hilton Anatole
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IN FOCUS
TEX-MEX
Where Mexican culinary traditions merge with Southwestern US influences, Tex-Mex is an internationally beloved cuisine that found its official origins in Dallas, Texas over a century ago. MAKI NG M OUTHS WATE R with visions of decadent tacos, sizzling fajitas, and crunchy chimichangas, the term Tex-Mex reportedly stemmed from the Texas Mexican Railway in the late 19th century and referred to individuals with Mexican heritage residing in the state. Tejano families were some of the first to fuse traditional flavours with the ingredients and cooking styles prominent in Texas; soon, by the 20th century, restaurants serving these bold flavours and hearty meals were becoming increasingly popular. Specifically, in Dallas, Miguel Martinez opened a small café in 1918 in the city’s ‘Little Mexico’ neighbourhood, which was eventually named ‘El Fenix’ and still exists as the oldest chain of Mexican restaurants in the US. The flagship store stands less than half a mile from the original location in Downtown Dallas, serving recipes that have been perfected 168 | Outlook Travel Issue 26
and passed down through generations, such as the beloved Miguelito Plate – a feast of cheesy enchiladas, chilli con carne, crispy beef tacos, and classic refried beans. From its intimate beginnings in Dallas to its now international fame, Tex-Mex is a celebration of cultural ingenuity and bold, creative flavours. Whether you’re digging into a plate of nachos blanketed in melty queso, quesadillas topped with fresh jalapeños, or quenchingly aromatic horchata, this celebrated cuisine has become a global comfort food synonymous with rich flavours, fresh ingredients, and reimagined traditional recipes. From the streets of Dallas to major cities across Europe, Tex-Mex is a one-of-a-kind, culturally significant feast that has made its mark on the culinary landscape.
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RECOMMENDS Do: FOR A J OU R N E Y T H R OUG H MOR E T H A N 5 ,0 0 0 Y E A R S OF I M AG I N AT ION. . . From contemporary installations to paintings and sculptures galore, there is always something new to experience at the Dallas Museum of Art. With a collection that spans more than 25,000 works of art, the museum is a haven for culture, wonder, and discovery where art truly comes alive and embraces the imagination. FOR A NO S TA LG IC T OU R OF T H E C I T Y. . . Comprised of vintage streetcars originally built in the 1920s, the M-Line Trolley is a unique way of touring some of the most beautiful parts of Uptown and Downtown Dallas for free. Following a 4.6-mile route, this hidden gem features 38 stops, with restaurants, shops, and historic buildings dotted along the way.
Eat: FOR A V I BR A N T H U B OF F R E S H PR ODUC E A N D C OM M U N I T Y C ON N E C T ION. . . A place where farmers become friends, the Dallas Farmers Market is tucked away between the skyscrapers and bustling energy of Downtown Dallas, offering a refuge of fresh flavours, local goods, and a personal way to connect with the heart of the city. With a 26,000-square-ft food hall and artisanal vendor market, there is no shortage of tantalising food options to suit any craving.
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FOR A GOU R M E T C HO C OL AT E E X PE R I E NC E . . . Crafting luxury bonbons, exquisite truffles, and handpoured confections using only the finest ingredients and recipes, Chocolate Secrets is a family-owned and operated boutique café where every bite is a work of art. As part chocolate shop, part café, and part live music venue, this is an unmissable stop for those looking for a truly unique experience.
Sleep: FOR A ‘ S U I T E ’ S TAY I N T H E C I T Y ’ S A R T S DI S T R IC T. . . Inviting business and leisure travellers alike to experience the essence of the city, Dallas Marriott Downtown is a premier destination in the heart of the Dallas Arts District. Visitors will find themselves immersed in artistic elements the moment they enter the lobby, with the balance of comfort, luxury, and style radiating from each room. FOR A R E V I TA L I S I NG S TAY I N A N E O GOT H IC L A N DM A R K . . . Nestled in the heart of Downtown Dallas, The Joule is an art-inspired boutique hotel known for its works from artists such as Andy Warhol, Tony Tasset, and more. The hotel is a nirvana for those passionate about design, art, and the appreciation of the uncommon. Integrating historic preservation with contemporary design, The Joule is luxury at its finest.
ART, CULTURE & CONNECTION IN THE HEART OF DALLAS Discover the vibrant energy of Dallas Arts District from Dallas Marriott Downtown. Steps from premier dining, entertainment, arts, and sporting venues, our hotel offers stylish accommodations, exceptional service, and seamless access to the city's most iconic attractions.
Book Your Arts District Experience
650 North Pearl Street, Dallas, Texas, USA, 75201 Tel: +1 214-979-9000 marriott.com/daldt
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Landmark Attractions Dallas Arboretum and Botanical Garden As one of the top botanical gardens in the world, the Dallas Arboretum and Botanical Garden boasts 66 acres of enriching natural beauty. Having earned national recognition for its horticultural excellence and celebrated annual events, the arboretum proudly works to inspire curiosity, foster connection, and create experiences that remain with people long after their visit. The gardens are a place where nature, beauty, and community flourish together, making for a one-of-a-kind experience.
Klyde Warren Park With a mission of providing free programming and educational opportunities for the enrichment of visitors, Klyde Warren Park is the epitome of the culture and talent Dallas has to offer. Spread across 5.4 acres in the heart of the city, the park welcomes over two million visitors a year and is a beloved town square for those seeking a green escape. This former freeway turned urban oasis is a must-visit in the city.
Dealey Plaza Offering a profoundly immersive look into a defining moment of 20th-century history, Dealey Plaza is referred to as the birthplace of Dallas. Infamous for being the location of the 1963 assassination of President John F. Kennedy, it is home to The Sixth Floor Museum at Dealey Plaza, which chronicles the legacy of the former US president. The plaza was named a National Historic Landmark in 1993 and still exists as a crucial gathering space for residents and visitors today.
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Getting There and Around DALLAS CERTAINLY L IVES up to the motto, ‘Everything is Bigger in Texas’, in more ways than one. With the sprawling highways, consistent traffic, and plethora of transportation options, navigating the fourth-largest city in Texas may seem tricky at first, but there’s nothing a bit of cowboy spirit can’t accomplish. If flying, DFW and Dallas Love Field Airport (DAL) are the two main airports. DFW is the primary and most commonplace landing spot, as it is the third-busiest airport in the world by aircraft movements and the secondbusiest by passenger traffic. Upon arrival, there are plenty of car rentals and taxis available, or the Dallas Area Rapid Transit (DART) is a well-loved and reliable way to not only get from the airport to the city, but also travel Dart Rail. Photo © DFW Airport.
within it. Operating from 5am through to midnight, DART includes trains, buses, streetcars, and trolleys, along with a DART Trip Planner to help you nail down your exact route. In the core of the city itself, one of the most iconic and unique ways to traverse is via the M-Line Trolley – a free hop-on, hop-off historic trolley operated by the McKinney Avenue Transit Authority (MATA). The historic streetcars run between Uptown Dallas and the Dallas Arts District, offering a memorable way to explore some of the city’s most popular attractions. Whilst hiring a car is typically the easiest way to get the most out of your trip to Dallas and its wide geographical spread, renting a bike is a fun, intimate way to explore the
denser parts of the city. There is even the option to rent an electric bike from Pedego Electric Bikes if you’re looking to go on a longer adventure. Regardless of your navigational preferences, Dallas has something to offer throughout the year. Summer marks the high-season within the city, whilst autumn is when the State Fair of Texas is in full swing. Spring offers temperate weather and stunningly fragrant blooming flowers; meanwhile, winter is perfect for twinkling holiday lights and Christmas-related activities. No matter when you book a trip to Dallas, an unparalleled experience awaits.
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Lord Howe Island Dive into crystal clear waters, interact with rare marine life, hike countless nature trails, and bask beneath clear skies on Lord Howe Island – Australia’s timeless paradise WRITER: LILY SAWYER | PROJECT MANAGER: DEANE ANDERTON
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A T I NY, CRESCENT-SHAPE D volcanic remnant off the eastern coast of mainland Australia in the Tasman Sea, Lord Howe Island (Lord Howe) is a UNESCO World Heritage Site protected for its biodiversity and renowned for its rare natural beauty. A highly coveted island with only 400 tourists permitted at any one time, visitors feel privileged to experience its secluded coves abundant with marine life and breathtaking landscapes peppered with endemic flora and fauna. In the warmer months between November and March, the warm embrace of a deliciously temperate subtropical climate can be felt as you sink into golden sands and bathe beneath the sun’s gentle rays on palm-fringed beaches. Blue tides lazily lap the shores and the balmy summer breeze flutters, whispering its silent song as peaceful birds dip, dive, and weave above. Perhaps the sooty tern or redtailed tropicbird will make an appearance – seabirds which flock to the island in their thousands at this time of year. Ned’s Beach, in particular, is an ideal snorkelling spot where mullet, wrasses, garfish, silver drummers, spangled emperors, and kingfish abound, and it’s possible to handfeed the friendly schools.
Blinky Beach, meanwhile, is best suited to those looking to catch the perfect wave or craving an untethered swim out into seemingly endless turquoise waters that extend far beyond the shore. Dramatic cliffs and lush forests cover much of the island and several majestic peaks protrude skywards, including the tallest, Mount Gower, which tempts adventure seekers to take a guided walk to its summit with unparalleled 360-degree views – an ideal activity to undertake during the island’s cooler Autumn and Spring months. The eight-to-nine-hour hike takes the best part of a day but rewards those who dare journey to the peak with views of the sparkling ocean as the sun sets and Ball’s Pyramid – the world’s tallest volcanic sea stack – adorned with warm, golden light. Alternatively, for those that prefer to explore what the island has to offer protected from the elements, the Lord Howe Island Museum offers a fascinating insight into its history, and Chase ‘n’ Thyme offers guided bus tours of the island, whilst there are bars, restaurants, and eateries offering the freshest ingredients paired with coveted views of dramatic landscapes.
Credit: Evan Fawell
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Industry Insights
Lord Howe Island Tourism Association As Lord Howe becomes increasingly sought-after by travellers and nature enthusiasts alike, the Lord Howe Island Tourism Association continues to play a crucial role in safeguarding the island’s biodiversity and delicate ecosystem. The association outlines how the tourist experience has evolved on the island and the enduring qualities that make it a truly timeless destination. Credit: Rachel Bigsby
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Credit: Evan Fawell
Credit: Chelsea Scott
Credit: Evan Fawell
Outlook Travel (OT): Lord Howe has been welcoming visitors since the turn of the 20th century, first by ship, then by flying boat. How has tourism evolved on the island since then? Lord Howe Island Tourism Association (LHITA): One of Lord Howe’s most captivating characteristics is its timelessness. In many ways, everything is as it always was – extraordinary natural treasures, laid-back rhythms, and some of the world’s most unique experiences. Parts of the visitor experience have evolved, though. These days, we’re pleased to welcome guests by a quick flight – less than two hours from Sydney, for one! As residents, many of us have also been lucky enough to see Lord Howe’s natural environment become even more remarkable as a result of ongoing community conservation initiatives. The success of the 2019 Lord Howe Island Rodent Eradication Project (LHI REP), for example, has resulted in an incredible resurgence of local flora, fauna, and endemic seabird
populations – there has never been a better time to come and see paradise for yourself. OT: As a UNESCO World Heritage Site, what does ecotourism look like on Lord Howe? LHITA: The island’s designation as a UNESCO World Heritage Site in 1982 recognised so much of what makes Lord Howe special – an ecosystem developed from submarine volcanic activity, the world’s tallest sea stack and southernmost coral reef, a diverse array of habitat types, an important breeding ground for seabird colonies, and being home to a variety of unique and endemic plant and animal species. For us, ecotourism is about protecting all of that for future generations whilst inviting visitors to engage with and enjoy it. By welcoming no more than 400 visitors to the island at any one time since 1986, we’re arguably one of the first destinations globally to recognise the risks of overtourism and take real steps to mitigate them. We’ve resolutely maintained the
visitor cap, both to maximise the benefits of tourism to local operators and safeguard the island’s natural assets. Perhaps the most important element of our approach to ecotourism is an invitation to every visitor to become a part of the conservation story by thoughtfully immersing themselves in the island’s natural environment – reconnecting with themselves, their travel companions, and the world around them. OT: What measures have been taken to formalise or quantify the island’s ecotourism considerations? LHITA: Lord Howe has greatly enhanced its ecotourism credentials over the last decade. On top of the existing Lord Howe Island Marine Park covering all island waters and Lord Howe Island Permanent Park Preserve – equivalent to a national park covering about 70 percent of the island – the destination also opened its own waste recycling centre in 2000. Outlook Travel Issue 26 | 177
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Credit: Chelsea Scott
In 2020, a solar farm was also established to provide approximately 70 percent of the island’s reticulated energy. As a result, Lord Howe was named the world’s fifth-most sustainable tourist destination in Lonely Planet’s Best in Travel 2019 and, four years later, the island was declared totally free of destructive rodents after the AUD$10+ million LHI REP was complete. These credentials are an important measure of the island’s commitment to sustainable tourism but, ultimately, the visitor experience speaks for itself. The care taken to protect Lord Howe’s natural environment is evident everywhere you look – in the landscapes, lifestyle, and way visitors are invited to engage with the island. 178 | Outlook Travel Issue 26
“ We ’ v e r e s o l u t e l y maintained the visitor cap, both to maximise the benefits of tourism to local operators and safeguard the island’s natural assets” – LO R D H OW E I S L A N D TO U R I S M A S S O C I AT I O N
OT: Research indicates environmental and sustainability considerations are increasingly important to tourists. How have you
seen this reflected in your visitor market? LHITA: We’re really pleased travellers are increasingly seeking unique, authentic, and environmentally responsible experiences – it’s what Lord Howe has always naturally done best. Perhaps one of the more tangible reflections of this increased interest in travel experiences that offer genuine and responsible interaction with the natural environment is the success of the Lord Howe Island Dark Sky Festival. Initially launched in 2025 to drive ecotourism in the island’s shoulder season, the festival has seen annual visitation growth and is now gearing up for its third iteration in 2027, offering a diverse range of science,
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Credit: Jonny Fuhri
Credit: Evan Fawell
dining, and nighttime experiences that celebrate Lord Howe’s spectacular nocturnal environment and our community’s commitment to preserving our dark skies. OT: With such incredible access to the ocean, what sort of culinary experience can visitors expect on Lord Howe? LHITA: The remarkable thing about being on the island is how connected you are to the weather and elements – everything runs on the ocean’s timetable. When conditions allow our fishing charters to head out with guests and find the schools, the whole island prospers with the catch. Superb kingfish and trevally, along with endemics like the bluefish and
seasonal visitors such as mahi-mahi, wahoo, and yellowfin tuna all make for exceptional eating. What makes Lord Howe’s culinary scene distinctive is every eatery is in tune with that rhythm. When the seafood is in season, it goes on the plate almost straight off the boat. When it isn’t, the kitchens turn to showcasing other ingredients with just as much care – it’s as honest and seasonal as dining gets.
Credit: Evan Fawell
OT: Finally, what key activities and experiences can visitors to Lord Howe enjoy? LHITA: For an island that’s just 11 kilometres (km) long, there’s a hugely diverse range of activities and experiences to enjoy on Lord Howe.
Credit: Chelsea Scott
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LO R D H OW E I S L A N D T R AV E L G U I D E Credit: Chelsea Scott
Credit: Chelsea Scott
Credit: Evan Fawell
Credit: Mark Fitz
On land, you can take a guided hike to the iconic peak of Mount Gower with Lord Howe Environmental Tours or Sea to Summit Expeditions and discover the island’s flora, fauna, and history on a nature walk with naturalist Ian Hutton at Lord Howe Island Nature Tours or from the comfort of a bus tour with Chase ‘n’ Thyme Tours. For self-led explorations, hire a bike from Wilson’s Hire and visit Lord Howe Island Distilling Co. and Lord Howe Island Perfumery Co. for local treasures, and make sure to leave space for a session of mindful 180 | Outlook Travel Issue 26
restoration with Lord Howe Yoga. On and under the water, take Lord Howe Environmental Tours’ glassbottom boat and Marine Adventures’ turtle tour or head out to the world’s tallest sea stack with Reef N Beyond Eco Tours’ Ball’s Pyramid expedition. For a wilder adventure, go deep with Dive Lord Howe or reel in dinner on a fishing trip with Sea Lord Howe or Sea Buoys Ocean Charters. Then, of course, there’s the experience of simply being here. Lord Howe is the kind of destination that doesn’t demand an itinerary – it invites
you to slow down, take it all in, and reconnect with the simple pleasure of being somewhere truly special.
Tel: (02) 6563 2114 tourism@lordhoweisland.info
https://lordhoweisland.info/
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“ We ’ r e r e a l l y p l e a s e d t r a v e l l e r s a r e increasingly seeking unique, authentic, and environmentally responsible experiences – it’s what Lord Howe has always naturally done best” – LO R D H O W E I S L A N D T O U R I S M A S S O C I AT I O N
Credit: Rachel Bigsby
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In Focus
Lord Howe Island Marine Park Home to the world’s southernmost coral reef, the Lord Howe Island Marine Park gives visitors the opportunity to indulge in a once-in-a-lifetime diving and snorkelling experience in crystal-clear waters.
Credit: Evan Fawell
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Credit: Evan Fawell
TH E E XTE N S I V E BA R R I E R coral reef off the western side of the island shelters a broad, shallow lagoon and 3-km sandy beach behind it, whilst fringing reefs on the eastern side are immediately accessible from the shoreline, enabling visitors to snorkel straight from its golden sands to spot tame reef fish and green turtles. Home to an extraordinary array of tropical, subtropical, and temperate marine species, divers seize the rare opportunity to get up close and personal with the reefbuilding coral at Ball’s Pyramid and Comet’s Hole, not to mention the possibility of glimpsing inshore fish species found nowhere else on Earth. This includes the doubleheader wrasse, McCulloch’s anemonefish, or Lord Howe Island butterflyfish, all of which are endemic to this isolated pocket of the Southwest Pacific. Prefer to marvel at the kaleidoscope of marine life with your feet firmly on solid ground? There are plenty of tour operators offering glass-bottomed boat tours of the lagoon, whilst select charters present an opportunity for fishing enthusiasts to reel in local delicacies such as kingfish, yellowfin tuna, or wahoo.
Credit: Evan Fawell
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RECOMMENDS
Credit: Evan Fawell
Eat: FOR A TA S T E OF T H E LO CA L L A N D S CA PE … Located just a short walk from the Lord Howe Island Jetty, Driftwood Bar & Restaurant (Driftwood) is a modern Southeast Asian and Thai fusion hotspot loved by locals and visitors alike. Head chef, Thorne Nyker, is known for his ability to transform the freshest and most simple local ingredients – particularly seafood – into gastronomic masterpieces. For example, Driftwood’s steamed local flame snapper paired with a delicate yellow soy broth and ginger shallot relish is a firm favourite amongst guests, whilst the wahoo ceviche topped with tobiko perfectly showcases local flavours. Beyond the impeccable gastronomy, the restaurant thrums with a relaxed, beachside atmosphere. Staff also offer a courtesy shuttle service, graciously returning guests to their accommodation post-meal. 184 | Outlook Travel Issue 26
Do: FOR E X PLOR I NG T H E I S L A N D’ S BE S T-K E P T SECRETS… Lord Howe Environmental Tours
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PLAN YOUR NEXT
Adventure
Lord Howe Environmental Tours is a nature-based tour operator on UNESCO World Heritage-listed Lord Howe Island, offering visitors an immersive way to experience the island’s remarkable marine and terrestrial environments. Its experiences include glass-bottom boat coral viewing, ultimate snorkelling and the challenging Mount Gower Trek. The company focuses on showcasing Lord Howe Island’s unique natural beauty, including the world’s southernmost coral reef and the rare mistforest ecosystems of Mount Gower. Its knowledgeable guides provide information about the island’s wildlife, ecology and environment, helping visitors better understand and appreciate this protected destination. Equipment such as kayaks, stand-up paddleboards, snorkelling gear and wetsuits is also available for hire. Lord Howe Environmental Tours is certified by Ecotourism Australia, reflecting its commitment to environmentally sustainable tourism and conservation.
Ph: (02) 6563 2260 | A/H Ph: (02) 6563 2214 Email: lhet2898@gmail.com | www.lordhoweislandtours.com
Sleep: FOR BA R E FO OT LU X U RY… Set privately at Lord Howe’s southern end, Capella Lodge offers views of both the mountains and the turqoise lagoon across nine luxury suites. The relaxed beach-house aesthetic delivers a barefoot luxury vibe, whilst contemporary architecture and floor-to-ceiling windows welcome the outside in. Guests can look forward to fresh gourmet breakfasts, sunset cocktails and canapés, a multicourse dinner menu with wine pairings, and a generous in-suite bar, replenished daily. The Capella Spa offers treatments using local island botanicals to relax and rejuvenate. FOR A N AU T ICA L V I L L AG E … Nestled amongst Kentia palms, Earl’s Anchorage offers flexible accommodation, perfect for families or extended groups. Choose from one- and two-bedroom bungalows,
a three-bedroom penthouse, and the fully accessible Smokey Cape bungalow, each with handcrafted timber furniture and cosy furnishings. With pedal-assisted e-bikes available, guests can explore the island at their own pace.
Credit: Evan Fawell
Outlook Travel Issue 26 | 185
LO R D H OW E I S L A N D T R AV E L G U I D E
Landmark Attractions Ball’s Pyramid Standing at 551 metres (m), Ball’s Pyramid is the tallest volcanic sea stack in the world, best viewed from the lofty summit of Mount Gower. This topographic spectacle is also one of Australia’s most remarkable diving sites thanks to its isolated, open-ocean volcanic structure; divers can encounter rare species like Spanish dancers and Galapagos sharks, and it is the only known place where the Ballina angelfish can be spotted.
Admiralty Islands This small cluster of rugged volcanic islets and rich dive sites are located just 15 minutes by boat off Lord Howe’s northern coast. Divers can explore coral reefs where large schools of colourful fish dwell at depths of up to 40 m and marvel at striking underwater volcanic formations. A number of operators offer daily guided tours, and diving and snorkelling experiences to the Admiralty Islands, weather permitting.
Xxxxxxxx Old Gulch This small, Surama is an pebbly Amerindian beach village nestled in (mainly the north inhabited of Lord Howe by Macushi is a must-see people) as you walk andthe theshort site for distance the firstfrom community the picnic area ecotourism at North Bay. initiative A 200 in Guyana. m gap in the The basalt localcliffs community created the manages 50 m storm and boulder maintains beach Surama where, Eco-Lodge, at low tide, visitors which offers can rock-hop tourists a chanceto across tothe stay eastern in traditional side ofhuts, the inlet try local to discover food and theexplore bright blue nearby Herring nature trails. which are filled with colourful Pools, coral and marine life.
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LO R D H OW E I S L A N D T R AV E L G U I D E Credit: Evan Fawell
Getting There and Around LO R D H OWE IS easily accessible by air travel, just a two-hour flight from major airports on Australia’s eastern seaboard. Direct flights operate yearround from Sydney via regional carrier Skytrans, which holds a codeshare partnership with Qantas – so travellers can still earn and use Qantas points when flying to Lord Howe and have access to the Qantas lounge. Eastern Air Services also offers direct flights, departing from Port Macquarie Airport (PQQ) and Newcastle Airport (NTL) on the New South Wales (NSW) Mid North Coast, and Gold Coast Airport (OOL) in Queensland (QLD). With no commercial passenger ferries or cruise ships servicing the
island, arriving by boat is only an option for those able to sail a private yacht or charter boat across the Tasman Sea. As accommodation and flights are limited due to the 400-person sustainable tourism visitor cap, it is highly recommended to book your accommodation and flights at the same time to ensure smooth travel. Advanced travel plans of between six and 12 months are ideal, however trips with shorter lead times are more accessible in the shoulder seasons of February to June and September to November. As Lord Howe is just 11 km long and 2 km wide, its compact size makes getting around easy once you’ve arrived. Road traffic is intentionally low
due to the protected nature of this UNESCO World Heritage Site, with many local operators offering complimentary bike rental with your stay. Travellers can also rent bikes from Wilson’s Hire, whilst many accommodation providers offer transfers to local restaurants and tour operators. A very limited number of rental cars and electric golf carts are available on the island, although these are generally reserved for visitors with limited mobility or families with very young children and must be booked well in advance. However, as the island is not short of dedicated hiking trails and boardwalks, much of the island is best explored on foot, whilst most coastal areas are highly walkable. Outlook Travel Issue 26 | 187
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A N U AT U Wild, untouched natural beauty meets unparalleled marine experiences and a relaxed pace of living in Vanuatu – the epitome of barefoot luxury WRITER: LILY SAWYER | PROJECT MANAGER: JOSEPH PERFITT
A
rare hidden gem in the South Pacific Ocean fringed by the Coral Sea, Vanuatu is a captivating archipelago made up of 83 unique islands, where nature remains unaltered and the people feel like family. The capital, Port Vila, enjoys plentiful activities, whilst nearby private island resorts such as Kwakéa and Ratua offer an escape from the ordinary and an opportunity to define your own rhythm. Beyond luxury resorts, the vibrant appeal of local island life and abundance of outdoor adventures call to adrenaline junkies and culture seekers alike. From Port Vila, it’s a short flight to Tanna Island where you can hike to the rim of the world’s most accessible volcano, Mount Yasur, at sunset. When you reach the top, watch the magnificent spectacle of glowing lava as it lights up the night sky – a truly unforgettable moment. Or perhaps take a trip to the Blue Cave, where you can swim or snorkel through a short underwater opening to enter a massive, cathedral-like cavern. Once inside, the
collapsed cave roof lets a dramatic, luminous spotlight of midday sunshine pour into the turquoise pool below. Also close to Port Vila, Efate Island offers countless opportunities for snorkelling such as Hideaway Island Resort and Marine Sanctuary (Hideaway Island), famous for housing the world’s only underwater postbox which is accessible via shore snorkelling. Alternatively, many travellers spend their time on the island hiking to nearby waterfalls. For world-class diving, fly north to Espiritu Santo. Here, you can discover Nanda Blue Hole – a natural, clear bluewater pool – ride horses through the jungle and stay in local beach huts. Elsewhere, there are great underwater opportunities off the coast of Lelepa Island, which can be visited on a day trip from Port Vila, or perhaps embark on a dive trip from Hideaway Island. Combine all these things with friendly locals, delicious food, island relaxation, and endless adventure as you embark on the trip of a lifetime in Vanuatu.
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In Focus
Moso Island Moso Island is a hidden paradise that partly forms Vanuatu’s stunning Havannah Harbour, just a short boat ride from the busy capital of Port Vila. TH I S BEAUTIFUL ECO-ES CAPE is an ideal destination for travellers who seek rare marine life, untouched nature, and true ocean adventure. The island is most well-known for its volunteer-run Tranquility Island Eco Dive Resort, situated on the southeast side of Moso Island. With baby sea turtles in the area facing many dangers, very few live beyond their first year. The resort helps to address this by raising young turtles from eggs, giving them a higher survival rate. Visitors can tour the sanctuary to learn about ocean care and even sponsor a turtle, contributing to conservation of the species. It also offers a quiet, off-the-grid accommodation option for those looking to explore the island’s incredible marine
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life, providing direct access to 18 extensive dive sites. Beyond the sanctuary, the turquoise water lapping Moso Island’s sandy shores is a dream for swimmers and divers. You can discover colourful coral gardens, explore deep underwater caves, or visit a sunken shipwreck – an ideal opportunity to encounter a kaleidoscope of life underwater. Indeed, those who snorkel or scuba dive in the crystalclear waters of the harbour will often find themselves swimming alongside giant, wild sea turtles. Whether you want to learn about local conservation efforts, dive into deep blue waters, or simply relax on a quiet beach, Moso Island offers an unforgettable glimpse of the natural beauty of the South Pacific – a magical experience you’ll never forget.
Holiday Inn Resort Vanuatu: Where Comfort Meets Culture Set against the stunning backdrop of Port Vila’s pristine waters, Holiday Inn Resort Vanuatu offers an experience that goes beyond a traditional getaway—inviting guests to connect with the destination, its culture, and its people. We proudly position ourselves as one of Vanuatu’s leading family-friendly resorts. Our Kids Club provides a safe, engaging environment for young guests, allowing parents to relax and enjoy their holiday with peace of mind. It is this balance of family connection and personal time that makes every stay truly memorable. From the moment guests enter the lobby, which is thoughtfully designed to resemble a traditional fare, they are immersed in the spirit of Vanuatu. This communal heart of the resort fosters connection and provides a genuine sense of place, further enhanced by weekly culinary celebrations such as Melanesian Nights featuring traditional dance, lively Spice Nights with fire shows, and poolside Wok & Grill events. The resort is deeply committed to sustainability and the preservation of Vanuatu’s natural beauty. Through initiatives like energy-efficient LED lighting, watersaving aerated shower systems, and rainwater harvesting, the resort operates responsibly to protect the environment for future generations. For business travellers, the resort offers excepional convenience. Located just minutes from the airport, the University of the South Pacific, and Port Vila’s city centre, it provides a seamless hub for work. With recently refreshed meeting rooms and plans for new event spaces, it caters effectively to corporate needs. Those seeking recreation can enjoy the central pool, a newly equipped gym, and refreshed tennis and pickleball courts. Beyond its facilities, Holiday Inn Resort Vanuatu is a proud partner of the local community. Through ongoing support for vocational institutions and schools, the resort helps empower the next generation, offering guests a deeper, meaningful connection to the country. This commitment, paired with curated off-site excursions, ensures that every guest enjoys an authentic and enriching island experience. Whether visiting for business or leisure, guests are invited to experience a stay that is truly unforgettable.
VA N U AT U T R AV E L G U I D E
RECOMMENDS Eat: FOR A N OPE N-A I R S T E A K HOU S E … Stonegrill Restaurant in Port Vila is a relaxed open-air steakhouse that enjoys stunning views over the harbour, making for a great sunset spot. The restaurant is known for its juicy, high-quality Vanuatu beef and fresh fish, all cooked on a hot volcanic stone plate brought directly to your table. Informal and delicious, Stonegrill Restaurant benefits from some of the friendliest and most attentive staff in the area, whilst generous portion sizes see patrons return time and again. FOR H A N D - C R A F T E D C HO C OL AT E … Dedicated to overseeing the journey of local chocolate from bean to bar, Aelan Chocolate Makers’ knowledge of Vanuatuan cocoa is unparalleled. With aelan meaning ‘island’ in native Bislama, the company was born from a passion for artisanal chocolate-making, cultivating hand-farmed cocoa grown in dark volcanic soil which gives the chocolate a distinct, rich flavour. Visitors can indulge themselves in a tour of the Alean Chocolate factory or stop by the handicraft shop where delicious products can be sampled and purchased.
Do: FOR A N E XQU I S I T E E QU I N E E X PE R I E NC E … Santo Horse Adventures on the east coast of Espiritu Santo invites visitors to ride calm rescue horses through tropical jungle, hidden rivers, and mangrovefringed shores. The relaxed, intimate vibe and highly ethical environment curated by the company mean Santo Horse Adventures comes highly recommended, with the majority of the session’s cost directly contributing to the rehabilitation and care of the horses. Providing options to suit both complete beginners and experienced riders, this is an opportunity not to be missed. 192 | Outlook Travel Issue 26
FOR A S C E N IC , F R E S H WAT E R E S CA PE … Eden on the River is a scenic, family-friendly eco-park located on Vanuatu’s Efate Island, just a 30 to 40-minute drive from Port Vila. Set amidst dense tropical gardens and rainforests, this destination has a real-life jungle feel, featuring a clear freshwater river flowing through the centre which includes swimming holes, natural rockslides, and miniature waterfall cascades. Eden Café and shaded picnic areas offer prime spots for relaxation, whilst an 18-hole tropical mini-golf course is sure to keep the whole family entertained. FOR A C ON V E N I E N T I N T E R -PAC I F IC C ON N E C T ION… Air Niugini
Sleep: FOR A FA M I LY-F R I E N DLY R E S OR T… Holiday Inn Resort is a place where experiences are created and memories made. The family-friendly hotel is set on the peaceful shores of Erakor Lagoon, surrounded by tall palm trees and well-kept gardens. Featuring 138 Melanesian-inspired rooms, an on-site spa, two outdoor swimming pools, a tennis court, and a 9-hole golf course, the hotel is not short on deluxe amenities. Open-air dining options and a poolside bar also create a relaxed yet luxurious ambience. FOR A C L I F F S I DE R E T R E AT… Rockwater Resort is sustainably focused, offering unique rooms cut into the face of Tanna Island’s volcanic cliffs overlooking Ipak Bay. For those seeking a place to call home on this aweinspiring island – where you can stand on the edge of an erupting volcano, snorkel in a private marine sanctuary, and feast your eyes on the world’s third-biggest tree – Rockwater Resort is for you. Designed to prioritise guests’ personal space, the property provides the ultimate atmosphere for privacy, relaxation, and wellness.
VA N U AT U T R AV E L G U I D E
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Landmark Attractions Blue Cave This breathtaking natural wonder on Tanna Island can be reached by a scenic boat ride, allowing those who visit to swim through an opening into a hidden volcanic chamber at low tide. Inside, a natural skylight lets the afternoon sun pierce through – an unforgettable, magical spot for snorkelling and exploring.
Havannah Harbour Discover the azure protected waters of Havannah Harbour – a true paradise for underwater explorers. Slip beneath the surface to marvel at vibrantly coloured giant clams resting peacefully on the shallow sea floor. Surrounded by thriving coral gardens, playful tropical fish, and occasional sea turtles, this pristine marine haven offers an unforgettable adventure just outside Port Vila. PHOTOGRAPHY © PAR JEAN VAN JEAN, CC BY 3.0
Mele Cascades This stunning natural attraction on Efate Island is located just 10 minutes from Port Vila. Embarking on a lush tropical hike, travellers can see a series of crystal-clear limestone rock pools leading up to a dramatic 35-metre waterfall. Climb the cascading water using installed guide ropes, swim in turquoise plunge pools, and experience an unforgettable tropical rainforest adventure.
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Getting There and Around I NTERNATIONAL AIR TRAV E L to Vanuatu is straightforward, with direct flight connections available from nearby countries – including Australia, New Zealand, Fiji, New Caledonia, and the Solomon Islands – to Bauerfield International Airport (VLI) in Port Vila, the island’s central commercial airport.
In addition, Air Niugini serves as a vital bridge between Papua New Guinea and Vanuatu, operating a weekly multi-stop passenger flight and private charter services. Once your plane lands in the capital, exploring this incredible archipelago is a true adventure, and travelling between the distinct islands by air is all part of the journey. Indeed, Santo-Pekoa International Airport (SON) located in Luganville on the island of Espiritu Santo and White Grass Airport (TAE) on Tanna Island both accommodate regular scheduled domestic flights run by local airline Air Vanuatu. For those seeking a slower pace or a more budget-friendly journey, inter-island cargo boats or passenger ferries are an accessible alternative. On Vanuatu’s main islands like Efate and Espiritu Santo, getting around is easy due to small shared public minibuses, which always have a large letter ‘B’ on their licence plates indicating their public transport status. Just wave your hand to stop them on the side of the road and enjoy a short local ride costing a little over USD$1.
If you’d prefer a private trip, look for taxis with a letter ‘T’ on their licence plate – but always remember to agree on the price before you hop in! In short, there are countless ways to access and explore this magical paradise – all that’s left to do now is book your trip!
Cabo Verde
An African utopia with Portuguese soul, Cabo Verde emerges as a destination of marvellous contrasts offering adventure, relaxation, and the chance to explore unique culture and history WRITER: ED BUDDS | PROJECT MANAGER: JOSEPH PERFITT
T
he perfectly crystal-clear waters and scintillating sandy beaches of Cabo Verde, an idyllic archipelago of 10 volcanic islands in the Atlantic Ocean, offer an unparalleled location for all manner of visitors. To journey to Cabo Verde, which is situated around 600 kilometres (km) from Senegal on the west coast of Africa, is to be truly transported to an alternative universe. This exciting, up-and-coming destination blends its African, European, and Brazilian heritages into an aweinspiring cocktail of mesmerising volcanic landscapes, unblemished beaches, and a rich Creole culture. Today, Cabo Verde enjoys a burgeoning reputation as a world-class diving destination thanks to its marine biodiversity, fascinating shipwrecks, and flawless conditions year-round. The vast array of islands, known for their contrasting landscapes on the surface, hides a spellbinding 196 | Outlook Travel Issue 26
underwater world full of life, vibrant colours, and surprises. Cabo Verde stands out not only for the quality of its diving, but also the wide range of marine experiences on offer. From majestic underwater volcanic formations to opportunities to swim alongside sharks and sea turtles, every trip beneath the surface becomes a unique adventure. In addition, its distinct geographical location makes the archipelago a crossroads between tropical waters and the more temperate waters of the Atlantic, creating a special mix of marine species that can hardly be found anywhere else in the world. Each individual island has something different to offer – from the hustle and bustle of the capital, Praia, on the island of Santiago, to the dramatic scenery of Pico do Fogo, to the lively, music-filled city of Mindelo. Praia, home to around 160,000 inhabitants, is the
CABO VERDE T R AV E L G U I D E
economic and cultural heart of the country, combining its Portuguese colonial spirit with modern flair, its charming, cobbled streets lined with contemporary amenities. Meanwhile, the neighbouring island of Boa Vista is famous for its endless beaches of white sand dunes and a calm, laid-back atmosphere – the ideal spot for those seeking to disconnect and relax in complete tranquillity. Elsewhere, Pico do Fogo on the island of Fogo is one of Cabo Verde’s most emblematic sights and the highest point on the archipelago. Rising to a towering height of 2,829 metres (m), this active volcano is the island’s mightiest natural attraction – an essential visit for lovers of adventure and hiking. The climb up to the crater is quite a challenge, but the views from the summit tease the perfect reward – breathtaking scenery stretching out to the Atlantic Ocean.
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In Focus
Whale Sharks O NE O F THE largest and most awe-inspiring majestic ocean dwellers is found in the Atlantic Ocean surrounding Cabo Verde, the whale shark is the largest species of fish in the world and is completely harmless to humans, as well as holding many records regarding its impressive size. These slow-moving giants live primarily on a diet of plankton. They are elusive deep-sea swimmers about which very little is actually known. Whale sharks are not fast swimmers – they move at a leisurely pace through the ocean, no faster than about five km per hour, mainly staying just below sea level, but also making very deep dives. During the warmest months of the year, this wondrous 198 | Outlook Travel Issue 26
migratory species comes close to the coasts, offering a unique opportunity for the most intrepid divers to experience their unrivalled beauty up close and personal, or from the safety of a guided tour boat. The months of July to November offer the best chance to spot a whale shark in the waters around Cabo Verde. Growing up to 15 m or more, they share the pristine waters alongside manta rays, turtles, and various other marine species during this temperate summer period. Shrouded in an almost mythical mystique, nobody really knows how many whale sharks there are, but it is well known that their number is limited and declining rapidly, placing these gentle giants on the list of endangered global species.
Serenity at Your Fingertips Royal Horizon Ponta Sino, a 5-star, all-inclusive retreat tucked away on the tip of Sal island, offers guests the perfect blend of tranquillity, comfort, and authentic island hospitality. With breathtaking views of the Atlantic Ocean, this beachfront gem epitomises holiday bliss.
W
ith rhythmic turquoise waves, powder-soft sand, and a golden harmony between the desert and
the sea, Ponta Sino – on the southern tip of Sal island, Cabo Verde – is a destination that stirs something deeper. At the heart of it all is Royal Horizon Ponta Sino – the Beijo Mansão, a 5-star, all-inclusive retreat that offers ‘feet in the water’ luxury only a few minutes from the gentle buzz of Santa Maria. Sitting directly on the sun-drenched beach, the hotel provides an impressive range of facilities: an intimate-feeling 560 rooms and 12 suites, including rooms with private pools and ocean-view master suites. Guests enjoy
and a prestigious service tier, the resort acts
Ponta Sino has implemented surgical-grade
as a premier location for MICE and corporate
filtration for its pool systems, meaning that
events.
and treated by decantation, silica filtration
signature sand-bottomed lagoon pool. This
and UV sterilisation – the same process used in
rare, beach-like feature allows guests to wade
surgical operating theatres – for crystal-clear
in from a soft sand floor rather than tiles, blurring the line between pool and shore. The resort is also a haven for couples seeking a romantic escape. Whether for an
water with no major chemical impact. This is in addition to the resort’s pioneering pool design with a walkable technical gallery
unforgettable beach wedding or enchanting
running beneath the entire perimeter,
honeymoon destination, Royal Horizon Ponta
allowing permanent visual leak control and
Sino is the preeminent destination for a 5-star,
the prevention of water waste, unlike that of
all-inclusive retreat.
a private beach, exceptional pools, and five
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restaurants and six bars - one serving food and
At Royal Horizon Ponta Sino, luxury and
drinks around the clock.
environmental responsibility are engineered
With offerings such as the resort’s Kids Club,
pool water is drawn from natural boreholes
Especially unique is Royal Horizon Ponta Sino’s
together, not traded off.
conventional buried pipework. To address local biodiversity, the resort provides sea turtles with a safe refuge to nest and hatch during their natural seasonal cycle, shielding the wild coastline from light
daily entertainment and animations, alongside
Because the beauty of Ponta Sino is as
a Gelateria abundant with only the most
precious as it is fragile, the resort deploys
decadent treats, the retreat is ideal for families
world-first environmental technologies to
looking for a holiday that caters to every age.
protect its scarce resources whilst delivering
preserve the unique ecosystem of Ponta Sino –
Equally, with myriad amenities at the ready
uncompromised service. Royal Horizon
conscience and indulgence in the same stay.
and human disturbance. By staying at Royal Horizon Ponta Sino, guests directly help
Discover more about the 5-star, all-inclusive Royal Horizon Ponta Sino in Cabo Verde and book directly on the website or contact reservations for more details.
Make a reservation
P: +238 3511400 | E: contact.ps@royalhorizonhotel.com
W: www.royalhorizonpontasino.com
CABO VERDE T R AV E L G U I D E
RECOMMENDS Eat: FOR MOR E T H A N J U S T A BE AC H BA R . . . Linha d’Água serves a vast range of international cuisine at reasonable prices, with beautiful sea views and one of the best vibes in town.
Palmeira and Monte Leão, you’ll sunbathe, sip on cocktails, and enjoy a stop for swimming too.
FOR T Y PICA L CA B O V E R DE A N C U I S I N E . . . Named after the national dish, Kaza Katxupa is guaranteed to delight.
FOR 5 -S TA R LU X U RY ON T H E I S L A N D OF SAL... Royal Horizon Ponta Sino offers a promise of endless sunshine and turquoise waters lapping against fine sands. A five-star gem nestled in the south of Sal Island, the hotel offers an all-inclusive experience in a rare and unspoiled atmosphere, just minutes from the lively atmosphere of Santa Maria.
Sleep:
FOR BE AC H S I DE BL I S S . . . Meliá Dunas Beach Resort, is located on Sal Island’s white sand beach and offers all the amenities needed for a worry-free vacation. You will find four pools, restaurants, entertainment, beautiful rooms, and much more.
Do: FOR A L E MON S H A R K E X PE R I E NC E . . . Heighten your chances of spotting lemon sharks on Viator’s half-day experience on the island of Sal, showcasing the marine creatures in their natural habitat. Learn more with the help of a marine biologist, as you venture out to Shark Bay and watch them in the wild. FOR A CATA M A R A N C RU I S E . . . The Sal coastline is a perfect backdrop for a cruise – and a catamaran trip makes the very best use of it. Sailing leisurely through the azure seas between 200 | Outlook Travel Issue 26
CABO VERDE T R AV E L G U I D E
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JAMAICA
With a deep-rooted carnival atmosphere, sweeping pearly shores, fascinating cultural traditions, Edenic green landscapes, and a food scene that just keeps getting better and better, Jamaica serves up an unmissable Caribbean adventure
MULTI-AWARD-WINNING PHOTOGRAPHER, YASSER ALAA MOBARAK, DISCUSSES TRANSPORTING PEOPLE THROUGH PORTRAITS, CULTURE, AND ARCHITECTURE TRANSPORTING PEOPLE THROUGH PORTRAITS, CULTURE, AND ARCHITECTURE MULTI-AWARD-WINNING PHOTOGRAPHER, YASSER ALAA MOBARAK, DISCUSSES serves up an unmissable Caribbean adventure a food scene that just keeps getting better and better, Jamaica fascinating cultural traditions, Edenic green landscapes, and With a deep-rooted carnival atmosphere, sweeping pearly shores,
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Outlook Travel Issue 26 | 201
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Landmark Attractions Sucupira Market In the beating heart of Santiago Island is Sucupira Market, found centrally within the capital’s historic centre. This iconic attraction paints a comprehensive anthropological portrait of Cabo Verde, with its colourful fresh produce and lively, friendly vibe. The gates to the market on the Avenue Cidade de Lisboa signal entry into a labyrinth of fascinating stalls laden with everything imaginable – from fresh fruits, vegetables, and raw meat to local music and the finest African fabrics.
Serra Malagueta Natural Park The Serra Malagueta mountain range on the northern side of Santiago Island was classified as a Natural Park in 2005 by the government due to its rich flora and fauna. It also boasts the highest peak in northern Santiago, standing at 1,064 m above sea level, offering magnificent views across the landscape. Home to 124 species of plants – 14 of which are only found in this mountain range – the park is a volcanic massif serving as a refuge for several endangered indigenous species that survive thanks to the protection provided by local authorities.
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CABO VERDE T R AV E L G U I D E
Getting There and Around O NE O F THE most appealing qualities of Cabo Verde is the ease at which visitors can engage in seamless island-hopping. The primary and fastest method of travel is by air, a rapid form of transport allowing travellers to explore each individual island location at their leisure.
In addition to island-hopping by plane, private helicopter charters also offer a luxury travel experience. Flights between islands were once bookable through Cabo Verde Airlines, the nation’s long-standing carrier. Today, make sure to book through new state-backed brand, CVsky, which is now exclusively responsible for inter-island flights as of April this year.
Elsewhere, renting a car in Cabo Verde is a great way to explore on your own terms, providing the freedom to discover the most beautiful spots and travel at your own pace. Driving on the islands can be nothing short of spectacular, with stunning coastal roads on Santo Antão and exciting off-road adventures on Sal, Boa Vista, and São Vicente. For off-road trips, a 4x4 vehicle is highly recommended. Internationally, most direct and connecting leisure flights land at Amílcar Cabral International Airport (SID) on Sal Island or Aristides Pereira International Airport (BVC) on Boa Vista, whilst Nelson Mandela International Airport (RAI) in the capital of Praia serves as the primary international gateway for business travel. For a more scenic and low-octane choice of transport, there are a variety of ferry services, run primarily by CV Interilhas, waiting to take explorers across the North Atlantic waters, amongst the friendly groups of locals who also utilise the pleasant ride between islands.
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CRAFTING A COMMUNITY THROUGH CLAY, CORK, AND CUISINE Ensconced in the heart of Lisbon, Studio Marvila embodies a unique blend of ceramics, wine, and food, inviting visitors to explore the joyful intersection of these elements whilst fostering connections in a welcoming atmosphere. Co-Founders, Naomi Kerpner and Jonas Lücker, share what makes the experience distinctively local WRITER: RACHEL CARR
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uilt on seven hills by the Tagus River, Lisbon – Portugal’s capital – not only offers stunning views but also a vibrant creative scene that combines traditional and contemporary influences. Neighbourhoods like Marvila host artisan studios specialising in crafts that highlight the city’s heritage. The art community thrives through collaborations, pop-up events, and festivals, inviting both residents and visitors to engage with local culture. Revitalising industrial areas into expressive spaces fosters a sense of community and attracts visitors seeking authentic experiences and active participation. This transformation allows them to engage with the city’s lively atmosphere beyond traditional sightseeing. When combined with Lisbon’s dynamic culinary scene, it creates a captivating blend of art and wine that entices people to the city. One unique and visionary venture that successfully merges these elements is Studio Marvila, where visitors can fully immerse themselves in the heady mix of ceramics, flavours, and music. 204 | Outlook Travel Issue 26
Naomi Kerpner and Jonas Lücker, co-Founders
STUDIO MARVILA F E AT U R E
What started as a small bottle shop attached to a ceramics studio slowly evolved into something much bigger – workshops, a wine bar, events, dinners, and a creative community space. “The growth happened extremely organically. We began with just two pottery wheels, expanding to six over time. In mid-2025, we installed a proper bar and kitchen, making the space feel ever-changing. In many ways, Studio Marvila was a happy accident,” opens Naomi Kerpner, co-Founder. “We originally imagined a quiet making space focused on production, but discovered what we really loved was hosting people and creating experiences around ceramics, wine, food, and connection.” However, due to its location in a residential part of Marvila, the studio has also become closely connected to the neighbourhood itself. “We have lots of neighbours who stop by for a glass of wine, bring visiting friends, or join workshops. There’s a very local and familiar feeling to the space,” adds fellow co-Founder, Jonas Lücker. Studio Marvila is distinguished by its ability to reflect the
surrounding neighbourhood’s raw, creative energy, where old industrial buildings mix with artists, wine bars, music spaces, and independent projects. “We try to mirror that atmosphere inside the studio – nothing feels overly polished or commercial. It’s relaxed, community-driven, and collaborative; visitors often tell us it feels very homely and has an attractive atmosphere,” he continues.
CRAFTING CONNECTIONS Studio Marvila’s workshops are designed to feel approachable and relaxed from the moment people walk in. “We usually begin by introducing the clay, tools, and some basic techniques, but we try to keep the atmosphere playful rather than overly technical or intimidating,” Naomi enlightens. “Depending on the workshop, guests might try the pottery wheel, handbuilding, or a combination of both, usually whilst sharing wine and conversation around the table.” Outlook Travel Issue 26 | 205
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In addition to casual social workshops, the studio offers more technical classes for people who really want to develop their skills, including intensive workshops and multi-class packs, where participants can build confidence over time and learn the process in greater depth. “What we really care about is giving people space to experiment. Ceramics are naturally unpredictable, and we actually love that aspect of them,” she outlines. “The goal isn’t perfection; it’s about slowing down, working with your hands, and creating something personal. There’s something very grounding about clay because it forces you to be present in the moment.” Beyond pottery, part of the Studio Marvila experience is the social aspect. Many people come alone and leave having made new friends or simply feeling more connected to the city. In Lisbon, where there’s such a large international creative community, the studio has naturally become a place where different worlds overlap. “One of the biggest pieces of feedback we received early on was that people loved how relaxed and welcoming the environment felt. That encouraged us to lean even further into the community aspect rather than become a more traditional ceramics studio,” reveals Jonas. “Visitors also told us they appreciated the combination of wine, music, and ceramics because it made creativity feel less intimidating, which really shaped the way we structure workshops and events today. We realised people weren’t only coming to learn pottery – they were also coming for
the atmosphere, conversations, and feeling of belonging.” Studio Marvila has also adapted in response to practical feedback by adding more collaborative workshops, group events, and pop-ups that bring together diverse creatives from Lisbon.
DISCOVERING AN URBAN OASIS Visitors are drawn to both the Marvila neighbourhood and the studio for many reasons.
EVENTS AND COLLABORATIONS WITH LOCAL ARTISTS Regular themed pop-up events and collaborations usually take place about once a month as a way to bring together different parts of Lisbon’s creative scene inside the studio. Each event is slightly different, often combining food, natural wine, music, and ceramics in a more informal and social atmosphere. As collaborations and themes change regularly, the best way to stay updated on upcoming events is to follow Studio Marvila on Instagram.
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collaborations with a wide range of independent artists and businesses. “We often work with local artists and designers to create posters and visual identities so each event feels unique and community-driven,” prides Jonas. The studio also collaborates with local restaurants, chefs, and wine distributors to curate food and wine experiences that showcase Lisbon’s growing culinary scene. Music is another important part of the atmosphere, with local DJs and musicians regularly invited to perform during events. “By bringing together artists, makers, food projects, wine producers, and musicians, our events become more than just gatherings – they create a platform for collaboration and help support the wider creative community in Lisbon,” he highlights. The natural wine bar, meanwhile, adds an important social and welcoming element to the ceramics studio experience. As such, it has become one of Lisbon’s artistic districts because it maintains a raw, local, and genuinely community-driven atmosphere. “People come here for the contrast – old industrial warehouses transformed into studios, galleries, wine bars, and independent creative spaces whilst still keeping an authentic Lisbon character. “There’s a slower rhythm here that attracts people looking for something more personal and less commercial than the city centre,” Jonas enthuses. Often expressing appreciation, visitors welcome the one-of-a-kind travel experience that Studio Marvila offers. “Instead of only doing traditional tourist activities, many people are now looking to connect with local communities, discover small independent businesses, and take part in more personal and memorable experiences whilst travelling,” Naomi insights. “Whether it’s joining a pottery workshop, attending one of our events, or simply spending time in the studio, guests can slow down, create something with their hands, and share an experience with others.” For many travellers, making their own ceramic piece becomes a meaningful souvenir from their trip, something far more personal than buying from a shop. “The ceramics need time to be glazed and fired, and we often ship pieces to visitors from abroad. Many guests tell us how special it feels to receive their handmade pieces a few weeks after returning home, almost like reliving a small part of their trip to Lisbon again,” smiles Naomi.
UNITING THE ART AND WINE WORLDS Studio Marvila’s monthly pop-up events are strongly connected to Lisbon’s local creative scene through
“Whether it’s joining a pottery workshop, attending one of our events, or simply spending time in the studio, guests can slow down, create something with their hands, and share an experience with others” – NAOMI KERPNER, CO-FOUNDER, STUDIO MARVILA
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Rather than functioning solely as a workshop, Studio Marvila has become a gathering place where neighbours, visitors, and creatives can spend time together in a relaxed, informal environment. “People often stay before or after classes to share a glass of wine, meet new people, or simply enjoy the atmosphere,” observes Naomi. “Before opening, we used to host gatherings with friends every Sunday; that feeling naturally carried over into the space itself. Today, the studio feels less like a traditional classroom and more like an extension of a living room – a place where people can slow down, create, and spend time together.” Jonas’s wine selection focuses on natural and lowintervention varieties sourced from independent producers and distributors, many of them local or small-scale European wineries. Importantly, the bar is integrated into the studio space, allowing ceramics, food, wine, music, and conversation to naturally come together and shape the overall experience.
CULTIVATING COMMUNITY In both ceramics and natural wine, Naomi and Jonas have noticed a growing interest in a slower, more experiencedriven culture. “People are increasingly looking for spaces that feel personal, creative, and welcoming, where they can connect with others, learn something new, and have a more meaningful experience,” Naomi tells us. “At the same time, we don’t feel like we are actively adapting ourselves to trends. Rather, Studio Marvila has always grown quite naturally from our own interests, lifestyle, and the kinds of experiences we enjoy creating for people. In many ways, we unconsciously fit into these wider cultural shifts simply by staying authentic to what the studio already is.” The combination of ceramics, natural wine, music, food, and gatherings has always been very organic for the co-Founders. Rather than trying to follow industry trends, they focus on creating a space that feels warm, creative, and lived-in – somewhere people genuinely want to spend time. “Looking ahead, we see the future of Studio Marvila as a 208 | Outlook Travel Issue 26
“By bringing together artists, makers, food projects, wine producers, and musicians, our events become more than just gatherings – they create a platform for collaboration and help support the wider creative community in Lisbon” – J O N A S LÜ C K E R , C O - FO U N D E R , S T U D I O M A RV I L A
balance between continuing to grow the community side of the studio whilst also returning more deeply to production and design,” Naomi excites. “One of our main goals is to continue developing our own catalogue of ceramic pieces and focus more on creating custom work for restaurants, cafés, wine bars, and shops. We’re especially interested in collaborating with hospitality spaces to create handmade objects that feel unique and connected to their identity.” Alongside their aforementioned objectives, Naomi and Jonas want to keep building experiences around the studio through workshops, events, and collaborations that naturally bring people together. “Ultimately, long-term, we would love to expand into a second studio or larger space, hire a small team, and continue growing Studio Marvila in a sustainable and thoughtful way whilst maintaining the intimate and personal feeling that defines the space today,” resolutely concludes Jonas.
SPLIT F E AT U R E
The
Spiri
The story of Split dates back to whose palace eventually became the
WRITER: JA
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UNESCO World Heritage Site since 1979, Diocletian’s Palace was built on a peninsula close to the great Roman city of Salona between the late 3rd and early 4th centuries as a luxurious retirement residence. The palace had just one purpose – to celebrate the grandeur of Diocletian – and today stands as a reminder of the greatness of the Roman Empire and impressive history of Split. 210 | Outlook Travel Issue 26
Indeed, walking through the city centre is like travelling through time, from antiquity to the Middle Ages and the Renaissance – historical layers that are still alive in this impressive fortress today. The basement halls of Diocletian’s Palace are one of the world’s best-preserved complexes from the era of classical antiquity. In Roman times, the main function of these halls was to
i t of S pl i t
Diocletian, the Roman emperor e core of Croatia’s second-largest city
ACK SALTER
elevate the palace, which was built on a slope, however in the early Middle Ages it became a dumping ground for rubbish and rubble as newer residences were built within the palace walls. Eventually, following extensive initiatives to clear and restore the basement halls, the western and eastern wings reopened in 1959 and 1995, respectively. Besides being a world-class historical attraction for
thousands of visitors, the basement halls today host various events, ranging from art exhibitions to theatre performances and gastronomic fairs. In recent years, they have also become especially popular as some key scenes from Game of Thrones were filmed here. Outlook Travel Issue 26 | 211
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MAIN ATTRACTIONS When Diocletian died in his palace in either 311 or 312 AD, he was laid to rest in an imposing mausoleum. A few hundred years later, in the mid-7th century, this grand tomb built to celebrate the Roman emperor was converted into a cathedral. Today, the Cathedral of Saint Domnius, which celebrates the patron saint of Split, is one of the city’s main attractions and considered the oldest Catholic church in the world that remains in active use in its original structure. Next to the cathedral stands the bell tower which, at 57 metres, is the tallest in Split and can be climbed for spectacular views over the whole city, including the Cathedral of Saint Domnius in Diocletian’s Palace in the old town of Split ‘riva’, its most popular and important public space. of Marjan, a scenic hill covered in dense Mediterranean This famous waterfront promenade, which runs directly pine forest that is completely surrounded by the city and along the southern face of Diocletian’s Palace, is lined sea. with palm trees, cafés, restaurants, and bars, perfect for Originally used as a park by citizens as early as the 3rd people-watching over a morning coffee on one of the century, it is a favourite weekend excursion destination and terraces or evening drinks out with friends. recreational centre where you can experience the tranquil The riva is the stage for city life as well as numerous side of Split. cultural and entertainment events, including the GETTING AND STAYING THERE boisterous Split Carnival, a traditional pre-Lenten festival. Whilst the riva is where you can feel the pulse of Split, Split Airport (SPU), located 19 kilometres from the city in rising 178 metres to the west are the peaceful green slopes Kaštela, is the second-busiest airport in Croatia. 212 | Outlook Travel Issue 26
SPLIT F E AT U R E
DID YOU KNOW? • Split is the second-largest city in Croatia after the capital, Zagreb. • The city dates back to Diocletian’s Palace, which was built as a retirement residence for the Roman emperor. • Today, the palace forms about half of the old town of Split, with 3,000 inhabitants and numerous shops, boutiques, cafés, bars, and restaurants. • Diocletian brought 12 ancient Egyptian granite sphinxes – mythical creatures with a human’s head and lion’s body – to Split, only one of which remains completely intact on the Peristyle. • Just outside Diocletian’s Palace sits a giant bronze statue of Gregory of Nin; rubbing the statue’s toe is said to bring good luck. • The Cathedral of Saint Domnius is regarded as the world’s oldest Catholic church that remains in active use in its original structure. • Split has the highest number of Olympic medals per capita of any city in the world.
Direct flights from several UK airports, including London Gatwick, are operated by easyJet, with July and August attracting the most visitors as holiday makers jet in to enjoy the Split sunshine. Alternatively, September and October are ideal months to visit and discover the city’s coastal charm without the summer crowds and hotel rates. For a stress-free airport transfer once you arrive at SPU, choose Airports Taxi Transfers. The company has specialised in private SPU airport transfers since 2010, allowing you to avoid long taxi queues at the airport. With Airbnb, there are plenty of places to stay in Split, with thousands of homes, apartments, and rooms available across the city. Stay in the old town for a walkable location right next to historic sites such as Diocletian’s Palace.
• Picigin is a traditional ball game played at the beach that originated in Split. The game involves several players in a circle batting around a small ball with their hands; the objective is to keep the ball in the air and out the water as long as possible.
On the steps of Peristyle within Diocletian’s Palace
Split old town and the riva promenade
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THE LAST STOP PERUGIA
PERUGIA
THE LAST S T O P. DRIVING THROUGH THE hazy, verdant mountains of Umbria – Tuscany’s lesser-known but just as beautiful neighbour – you’ll come across Perugia, the regional capital and decadently preserved medieval city that is equal parts spiritual and bewitching. Even with the city’s lively ambiance and buzzing student population, time seems to stand still in its historic centre, encased in the grandeur of the 14th-century Italian lifestyle. As you walk through the cobbled, narrow streets, you’ll find yourself travelling back centuries with each footstep. Perugia’s idyllic location and blood-thirsty history make it a perfect destination full of enchanting stories, palatial architecture, and a vibrant atmosphere. Whilst it may lack the international flair of Venice or Milan, it is a true depiction of Italy’s essence. Encompassed by a mighty Etruscan wall, Perugia is renowned for its art, culture, and food, specifically that of chocolate ‘baci’ – or ‘kisses’ – invented in 1922 after a shortage of dark chocolate inspired Luisa Spagnoli to add hazelnuts to make the treat go further. To enter the city, you’ll submerge below the streets and traverse Rocca Paolina, a helter-skelter of worn alleys, arched stairways, and secret doorways that once formed an imposing fortress. Riding the series of escalators through the 214 | Outlook Travel Issue 26
43.1122° N, 12.3889° E
Etruscan walls feels like discovering a lost world, complete with hidden entryways revealing tucked-away shops, art exhibitions, and history lessons at every turn. The tunnels act as a window to the nooks and crannies of the city’s early layout. When Perugia lost the 1540 Salt War, Pope Paul III razed a prosperous neighbourhood of churches, monasteries, and households to build this fortress. Rocca Paolina became a symbolic, defensive structure, constructed to prominently – and destructively – display the dominant Papal power after the Perugian insurrection. However, entire streets remain intact, with medieval pavements, doorways, windows, fireplaces, murals, and mosaics visible within the subterranean remnants. These vaulted foundations form a popular route funnelling people into the city. When visiting the underground levels today, don’t be surprised if you sense the ghosts on your heels, the echoing calls of vendors past, and the ever-pounding
heart of the ancient city. Once you enter the pristine medieval centre, which has aesthetically changed very little over the past four centuries, you’ll find yourself in a spirited, cheerful city, made modern and artistically inclined by the two international universities. Corso Vannucci, a pedestrian-only street, is a people-watching paradise. With an abundance of bars and cafés, the main thoroughfare is a prime example of Perugia’s heritage, walkability, and culture of relaxed locals and animated students. At the centre is Fontana Maggiore, a masterpiece of medieval sculpture, where pigeons and people alike come to preen, flirt, and soak up the sun. This historical and artistic jewel of a city is a beacon of Italy that still retains its traditions. The characteristic narrow alleyways, majestic churches, and treasured artwork offer a glimpse of magical antiquity. Culturally and socially bright, Perugia is full of secrets ready to be uncovered.
Jamaica has told its story... Now, why not tell us yours?
T
he unrelenting demand to travel, both for business and leisure purposes, is showing no signs of slowing up, and for Outlook Publishing, the growing extent to which we are covering this industry across our existing titles has led to the launch of Outlook Travel magazine. The major component of the publication takes the form of our Outlook Travel Guides, providing executives, avid travellers and our existing 575,000 international subscribers with the ultimate rundown of all the major economic drivers and thriving hubs across the world, with exclusive input from tourism industry associations and stakeholders – the people who know these places the best. You can join the vast numbers of tourism sector players enjoying the exposure we provide across our digital and print platforms with a range of options, from advertising through to free-of-charge editorials, extensive social media saturation, enhanced B2B networking opportunities, and a readymade forum to attract new investment and increase exposure. For further information, visit www.outlooktravelmag.com
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serves up an unmissable Caribbean adventure a food scene that just keeps getting better and better, Jamaica fascinating cultural traditions, Edenic green landscapes, and With a deep-rooted carnival atmosphere, sweeping pearly shores,
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