Medieval charm meets contemporary chic in Luxembourg, a small multicultural country in the heart of Europe
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EDITORIAL
Head of Editorial: Jack Salter jack.salter@outpb.com
Deputy Head of Editorial: Lucy Pilgrim lucy.pilgrim@outpb.com
Welcome to our 22nd edition of Outlook Travel magazine.
Bourscheid Castle, the largest castle in Luxembourg, towers majestically over the Sûre valley and emerges from the fog on this issue’s front cover.
A small, multicultural country in the heart of Europe, Luxembourg is where medieval charm and contemporary chic meet, with its unique blend of historic fortresses, lush landscapes, and cosmopolitan elegance.
Many visitors begin their stay in the capital, Luxembourg City, where worldfamous artists rub shoulders with newcomers and old fortress walls meet modern architecture.
Elsewhere, there are five other unique regions in the country that await discovery.
“In under an hour from the capital, you can be in any of the country’s five regions. Where to go depends on what you like to do, but you’ll be surprised at just how much a small country has to offer,” highlights Dr Sebastian Reddeker, CEO of Visit Luxembourg.
For Africa at its most poetic, Namibia offers extraordinary natural beauty, diverse wildlife, and cultural richness.
This vast country is scattered with burnt-orange sand dunes that pierce the sky, endless coastlines dotted with the skeletal remains of shipwrecks, and roaming wildlife that many can only dream of seeing in person.
“Namibia is known to offer a soulful, liberating experience with its wideopen spaces and diverse landscapes,” outlines Gitta Paetzold, CEO of the Hospitality Association of Namibia.
Beneath cloudless tropical skies, where trade winds lazily blow across the warm tides of the Caribbean Sea, lies Grenada.
This tri-island state of emerald hills, golden shores, and vibrant festivals also offers an intoxicating blend of natural beauty and cultural soul, as well as some of the very best diving spots.
“Whilst sand and sea are great, we have so much more to offer – the international language of food, health and wellness, yachting, and diving,” says Randall Dolland, Chairman of the Grenada Tourism Authority.
We also delve into other deluxe destinations such as Gibraltar, the Galápagos Islands, Montréal, and more.
Enjoy your read and happy travels!
Jack Salter Head of Editorial, Outlook Publishing
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Around the world in seven stories…
Explore the globe through the written word
24 TRAVEL BUSINESS: BLUE SKY MOROCCO
Awe-inspiring, immersive experiences
Medieval charm meets contemporary chic
MIDDLE EAST 142 OMAN
Staggeringly beautiful natural landscapes amongst a rich cultural tapestry
CARIBBEAN
GRENADA
Where trade winds blow across tropical tides
Journey to the top of the rock
182 ST. BARTS
The art of living
196 BONAIRE
An untouched paradise by design 30 SUSTAINABILITY STORIES:
Showcasing the unique DNA of European cities 224 THE LAST
The most beautiful football pitch in the world
Visit Africa at its most poetic AMERICAS 110 GALÁPAGOS ISLANDS
Bountifully biodiverse and brimming with once-in-a-lifetime opportunities 124 MONTRÉAL
A multicultural metropolitan marvel
FEATURES
206 WHERE MUSIC BECOMES A PASSPORT
Fusing reggae’s universal rhythm with Jamaica’s unmatched beauty
212 JIZZAKH: THE UNTOLD STORY WRITTEN IN MOUNTAINS AND SKY
A fresh perspective beyond Uzbekistan’s famed Silk Road cities
218 SAVOURING AUTUMN’S BOUNTY AT MALLORY COURT
A food-forward rural reset in Warwickshire
Around the world in seven stories…
AMERICAN EXPRESS ENTERS APP ERA
AMERICAN EXPRESS (AMEX) has launched a highly comprehensive travel app and digital tools platform that aim to make travelling easier, smarter, and more personalised for tourists.
Available from 18th September, the Amex Travel App™ is exclusively open to Amex card members, offering journey insights, myriad premium offerings, and high-value benefits.
Expertly crafted for easy, cross-generational use, the app’s main features include destination inspiration, smart planning tools, and seamless booking.
The company has simultaneously launched Amex Passport™, which allows users in the US to digitally curate and reminisce all their past journeys through fun, customisable digital stamps.
ATTRACTIONS
TOURISTS MAROONED NEAR MACHU PICCHU
HUNDREDS OF TOURISTS were left stranded near the iconic Inca citadel of Machu Picchu in Peru after the regular train service transporting hikers was disrupted.
Major protests caused rail services in the Cusco region to be blocked by rocks purposefully placed there by protesters.
ATTRACTIONS
FLORIDIANS ENJOY DISNEY DISCOUNTS
WALT DISNEY WORLD in Florida has recently launched a promotion to entice more local visitors.
Floridians can now purchase a specially priced ‘3-Day, 3-Park Ticket’ for select theme parks for the remainder of the year. Specifically, locals can enjoy seasonal discounts for visits between 5th October and 23rd December 2025, accessible by showing proof of Florida residency upon arrival at the park’s ticket window.
Totalling USD$210 per ticket, locals can go to one theme park per day, including the Animal Kingdom, Hollywood Studios, and EPCOT. Although admission to the Magic Kingdom is not permitted with the ticket, visitors can access it by purchasing a three-ticket package.
This is the latest flashpoint in the ongoing dispute between residents and authorities after the local bus concession expired, which previously transported travellers from the town of Aguas Calientes to the entrance of the UNESCO World Heritage Site.
Another bus company from a nearby area offered an alternative bus service, but this too was disrupted by protesters.
FROM LONDON TO MADRID
BRITISH AIRWAYS CITYFLYER (BA CityFlyer) is adding Madrid to its roster this December, with flights departing from London to the Spanish capital 11 times a week throughout the winter season.
This is part of the company’s broader strategy to expand its
COLOMBIA
CALLS FOR BETTER PET
PROTECTION
A RISE IN pet travel has seen increased concerns around ventilation and dangerous containment on flights.
Although injury to animals still remains rare when flying, Colombia has called upon the International Civil Aviation Organisation (ICAO) to support global standards for transporting pets by air following high-profile cases of dogs dying on planes.
The South American nation is encouraging ICAO to create a clear
seasonal services, which also includes additional flights to and from Innsbruck in time for Christmas, as well as bringing back ski connections to Geneva and Chambéry, which will occur alongside the usual connections to Milan and Zurich.
BA CityFlyer has promoted its winter campaign across many online platforms including Skyscanner, Google, Meta, and more.
set of guidelines for pets on aircrafts. The proposal already has support from many countries in Latin America and Europe and comes in time for the organisation’s triennial assembly held in late September this year.
AIRLINES
TUI AIRWAYS TAKES NOSEDIVE
TUI AIRWAYS (TUI) has defended its performance after Which? gave a scathing review of the airline carrier, highlighting its record of poor punctuality.
The company was reported to have the lowest average percentage of on-time departures between May 2024 and April 2025 and has also been found to be the worst for delays out of the UK’s six biggest airlines, according to an assessment from the UK Civil Aviation Authority.
Indeed, TUI’s performance has dipped since the COVID-19 pandemic; 67.2 percent of the airline’s departures were on-time in 2019, but this figure has fallen to 59.2 percent in the last 12 months.
In response, TUI assured that it prioritises each flight goes ahead without cancellations so holidaymakers get to and from their destination.
CRUISES
SILVERSEA SETS SAIL WITH NEW FARES
EARLIER THIS MONTH, Silversea launched three new fair types and excursion strategies, which includes greater commissionable add-ons compared to the previous model.
For example, the luxury cruise liner is now offering shore excursion credit on its All-Inclusive Plus fare, which in turn offers a more personalised element to passengers’ journeys.
Silversea is also providing transfers to and from the nearest airport, better ship and hotel facilities, and much more, which are all commissionable to the company’s agents.
The new add-ons will predominantly apply to ocean voyages, whilst expedition deposits and inclusions will not change under the new structure.
BEHIND THE LENS
Photographing some of the world’s less trodden pathways, Rama Knight captures dramatic realism in every shot. His use of colour and composition is honest and raw, reflecting each subject’s lived experience. We sit down with Knight to reflect on his career to date
WRITER: LILY SAWYER | PHOTOGRAPHY: RAMA KNIGHT
With more than 20 years’ experience documenting diverse landscapes and cultures under his belt, Rama Knight is continuing to build his impressive portfolio of clean, cinematic, authentic photography.
Working with clients from leading global publications such as Condé Nast, Monocle, and The Times’ Luxx magazine, Knight’s ability to capture unique, arresting visuals sets him apart.
From the salt flats of the Atacama Desert to the Arctic Circle, Knight has travelled across the globe for his work, encountering a broad range of fascinating subjects along the way.
He’s traversed Ciudad Perdida in Colombia where he spent some time with the Kogi people, and Hwange National Park in Zimbabwe where he was able to capture shots of poaching wardens in action.
Knight’s use of colour and symmetry reflect his depth of knowledge and expertise, framing each moment with architectural precision.
Those he’s worked with commend the richness Knight’s photography adds to real life situations, capturing the right detail and colour to provide each shot with a unique warmth.
Ultimately, his photography tells stories, conveying emotion through movement, composition, and dramatic light.
Peering through the lens with a keen eye and innovative flair, Knight continues to showcase his aesthetic adventures from every corner of the planet.
Outlook Travel (OT): Firstly, what drew you to work in travel photography?
Rama Knight (RK): After graduating from the Arts University Bournemouth, I spent a year hustling and assisting a number of photographers, but I was itching to get out there and do my own thing.
So instead of renewing my house share tenancy, I booked a ticket to India.
I spent five months travelling across the country as well as the Andaman Islands and Nepal, and became smitten with adventure.
OT: What do you find most exciting about this kind of work?
RK: I find the feeling of being immersed in a completely foreign culture, which demands your attention in a hyperconcentrated manner, thrilling.
Your sense of smell, taste, and touch are heightened, and your notion of time often extends so that a day can almost feel like a week.
For a photographer, the variety of faces in different parts of the world, the changes in light... it’s all exciting.
OT: On the flip side, what are the biggest challenges?
RK: The explosion of tourism has brought untold changes and disruption not only to pristine environments but also
locals’ ways of life.
No doubt some of these changes have brought economic advantages to places where there was once no industry but, on the whole, we have witnessed much more exploitation of delicate ecosystems.
So, the challenge now is navigating how we can enjoy these parts of the world in sustainable ways that preserve cultural heritage – there needs to be a balance.
OT: How would you describe your style of photography?
RK: I’m influenced a great deal by the German photography movement of the 1990’s, together with a minimal Scandinavian style.
My style sensibilities are challenged a lot when I find myself in very busy and colourful countries on the African continent or in India, for example – but that makes it all the more enjoyable.
The three worlds I use to describe my style are clean, cinematic, and authentic.
OT: What has been your favourite destination to capture?
RK: The Narsaq peninsula in Greenland. This was a selffunded trip, and I managed to be included in a Danish trekking expedition’s mission to plot a new trail on the map which was otherwise just wilderness.
Walking through salmon-filled rivers, fishing with the Inuit, and spending a week in the village of Qassiarsuk –which is where Erik the Red settled in Greenland in the 10th century – I felt like a local by the time I left.
The minimal environments and luminosity of Arctic light and colour is a huge draw. Plus, it’s still relatively unspoilt by outside interference.
OT: Have you been involved in any interesting assignments or projects recently?
RK: One trip that was particularly memorable was walking the trail up to the ancient ruins of Ciudad Perdida.
This was only deemed safe and opened for tourism in the
2000s and is an example of where the industry is helping to preserve a very delicate culture.
The Kogi people inhabit this region. So much of their habitat has been destroyed through logging or drug cartels in years gone by, but with this trail now being a popular destination, they have managed to retain their lands.
Travellers are not allowed to visit their villages, but the Kogi people have become guides for small groups of walkers.
One evening, I had cooled off in a river close to our camp and witnessed three Kogi children toss aside their white tunics and dive into the river, splashing and playing with each other as the sun set.
I’m not sure if they noticed me, but this was a moment I’ll never forget. I didn’t have my camera but sometimes the memory is all you’ll ever need.
OT: Finally, what’s next for the future? Are there any new destinations you’d like to cross off your bucket list?
RK: Having now shot a number of Scottish Highland stories, I would like to return to Japan and shoot a whiskey story up in the highlands there.
I enjoy the sense of familiarity of certain shared cultural heritage in completely different parts of the world.
I’m also fascinated by Japan’s sense of space and the way it retains order within such a huge population. Also –the ramen!
HOW I GOT THIS PHOTO :
RK: As I visited this rooftop in Havana, Cuba, I had in my mind an image of something beautiful which could occur on the rooftop below.
That day, I was photographing some Abakua dancers and managed to persuade them of my idea.
We spent an hour trying to find access to the block across the street and finally met a resident who let us onto the roof of their building – it was well worth the effort.
LITERARY DESTINATIONS AROUND THE WORLD
Countless destinations across the globe have served as inspiration for critically acclaimed and timeless pieces of literature. We crack open our favourite books, put on our reading glasses, and explore the world through the endless expanse of the written word
WRITER: LAUREN KANIA
LITERATURE: Pride and Prejudice
WHERE: Bath, England
You have bewitched me, body and soul,” were the famous words Mr Darcy romanced both Elizabeth Bennet and the audience with over 200 years ago. Not only does this phrase still soften hearts today, but it also elegantly illustrates the city that inspired much of the novel – Bath, England.
Having lived there for a period of five years, Jane Austen was intimately familiar with the beautiful dichotomy of the landscape, which still to this day offers both bustling urban life and long, rolling hills of green to escape for a walk or admit your everlasting and forbidden devotion. Bath’s society may have changed since Austen got the inspiration for her internationally beloved novel, but the city still holds the same charm and appeal as it once did when the likes of Mr Darcy broodily strolled the lanes.
LITERATURE: A Streetcar Named Desire
WHERE: New Orleans, Louisiana
Named by French colonists in 1718, New Orleans, Louisiana, is a cultural hub that is just as uniquely diverse today as it was three centuries ago. As one of the oldest and most established parts of the area, the French Quarter is the heartbeat of the city and the setting of Tennessee Williams’ renowned 1947 play, A Streetcar Named Desire.
When protagonist Blanche DuBois arrives in New Orleans, the spirit of the French Quarter is almost overwhelmingly abundant in every sense. The decaying colonial architecture, the tinny piano wailing the blues, and the bustle of city life all merge to paint a picture of the city that reverberates through the audience’s bones.
Having moved to New Orleans in his late 20s, Williams’ apartment directly overlooked the French Quarter, and this immersion has made the city all the more tantalising for those looking to visit.
LITERATURE: Dracula
WHERE: Transylvania, Romania
There is arguably no icon as infamous, as internationally feared, as enshrined in centuries of lore as that of Count Dracula. Penned by Irish novelist Bram Stoker in 1897, the novel and titular, blood-sucking character are deeply rooted in the mysterious landscape of Transylvania, Romania.
As the homeland of Dracula, the region is equally as enchanting and timeless as the legend it harbours. Dotted with towering medieval castles, endless forests, and villages that whisper of a bygone era, visiting the landscape that inspired Stoker is a must for classic Gothic horror lovers. Whilst you may not find vampires lurking in shadowy castles, Transylvania offers scenic beauty and a rich culture of folklore that make it evident why a story like Dracula transcends the boundaries of time and continues to inspire today.
LITERATURE: The Great Gatsby
WHERE: New York City, New York
And so we beat on, boats against the current, borne back ceaselessly into the past” will live on as one of the most famous concluding lines in any novel. Even just reading the words evokes the decadent and hedonistic lifestyle of New York City right before The Great Depression – a lifestyle F. Scott Fitzgerald expertly depicts in his 1925 novel The Great Gatsby.
Scott and his wife Zelda’s antics whilst they resided in one of the most popular American cities are infamous, and can be directly seen in the actions and wild choices the characters of the novel engage in.
1920s New York City was a glittering den of elite socialites known for extravagance and excess. Through The Great Gatsby, Fitzgerald was able to take a scalpel to this lifestyle and truly examine the human condition and alluring yet hollow nature of the American Dream, adding to the effervescent charm of the city that persists for modern visitors.
Hemingway memorial
LITERATURE: The Old Man and the Sea
WHERE: Cojímar, Cuba
Cuba served as author Ernest Hemingway’s muse throughout his illustrious writing career. It was the island of Cojímar that became his adopted home, directly inspiring one of his most famous works, the 1952 novella The Old Man and the Sea.
In 1934, Hemingway bought his own fishing boat, named Pilar, and set sail across the surrounding waters of the country with his first mate, whom many have claimed is the immediate inspiration for the novella’s protagonist Santiago. The character’s fight against the monstrous marlin is a testament to human resilience and the infinite power of the natural world.
The work expertly combines Hemingway’s passion for the island and its timeless appeal, along with his zeal for big-game fishing, which Cuba boasts in abundance.
LITERATURE: The God of Small Things
WHERE: Kerala, India
Named by French colonists in 1718, New Orleans, Louisiana, is a cultural hub that is just as uniquely diverse today as it was three centuries ago. As one of the oldest and most established parts of the area, the French Quarter is the heartbeat of the city and the setting of Tennessee Williams’ renowned 1947 play, A Streetcar Named Desire.
When protagonist Blanche DuBois arrives in New Orleans, the spirit of the French Quarter is almost overwhelmingly abundant in every sense. The decaying colonial architecture, the tinny piano wailing the blues, and the bustle of city life all merge to paint a picture of the city that reverberates through the audience’s bones.
Having moved to New Orleans in his late 20s, Williams’ apartment directly overlooked the French Quarter, and this immersion has made the city all the more tantalising for those looking to visit.
LITERATURE: The Adventures of Tom Sawyer
WHERE: Hannibal, Missouri
Just a small blip on the edge of the Mississippi River, Hannibal, Missouri, may not seem like a place of notoriety; however, this unassuming city is the childhood home of Mark Twain.
Its small-town atmosphere influenced Twain’s The Adventures of Tom Sawyer and birthed some of the most recognisable characters in American literature. St Petersburg – the fictional town in the story – is an idyllic environment that embodies the positive aspects of 19th-century life and serves as a reflection of Twain’s boyhood along the Mississippi River.
Today, the city is proudly referred to as America’s Hometown. In addition to having tourist sights highlighting Twain and the novel, it also possesses the unspoilt country charm that has made it so appealing throughout the centuries.
The Mark Twain Memorial Lighthouse overlooks the Mississippi River
Blue Sky Morocco
We discover the enchanting allure of Morocco through the eyes of Valerie and Chafik Hilal, the visionary co-Founders of Blue Sky Morocco. Specialising in luxurious travel experiences that bridge cultural divides and reveal the country’s breathtaking landscapes, the company’s tours are designed to inspire awe in every guest
WRITER: RACHEL CARR
Woven from a vibrant tapestry of Arab, Amazigh, European, African, and extensive Andalucian influences, with each thread telling a story, Morocco’s culture has been shaped by centuries of interaction and exchange.
The country’s diverse heritage is evident in its arts and crafts, including carpets, pottery, and leatherwork, as well as its music, architecture, and cuisine, which features aromatic spices and tagines.
Morocco is known for its rich cultural distinctiveness, as well as its stunning interior landscapes, which include the majestic Atlas Mountains and the sky-gazing Sahara Desert. The country also boasts many intriguing cities, such as the capital Rabat, charming Casablanca, and Fez, famous for its ancient medina.
Additionally, Chefchaouen, often referred to as the ‘blue pearl’, captivates visitors with its blue-washed buildings, whilst Marrakech enchants with its kaleidoscopic souks located in Djemaa El Fna square.
Meanwhile, Morocco’s coastlines, spanning both the
Atlantic Ocean and the Mediterranean Sea, also offer a variety of experiences, from long sandy stretches to rocky coves and secluded bays.
Deeply rooted in a strong sense of family and tradition, the nation is characterised by its hospitality. Tour company Blue Sky Morocco truly excels in this aspect with its meticulously crafted itineraries, exploring enchanting delights on a captivating journey through the country.
Founded by husband-and-wife team, Valerie and Chafik Hilal, the company specialises in creating luxury experiences that go beyond the ordinary.
Blue Sky Morroco’s inception was inspired by the couple’s profound love and enthusiasm for Chafik’s home country, a passion that is reflected in every facet of the business.
“I’ve always felt like an ambassador. I was constantly introducing people to Moroccan culture, its rich history, and incredible hospitality. Deep down, I knew that one day, I wanted to do something that would allow me to share Morocco in a more meaningful way,” he opens.
Valerie, who originates from the US, had been travelling to Morocco for over 20 years and fell in love with the destination as it changed her perspective on the world.
“I wanted to showcase and give back to a country that had given me so much, including my husband!” she begins.
A N ALLURING DISCOVERY
Blue Sky Morocco is undoubtedly a product of Valerie and Chafik’s passion, but it was also created to overcome people’s reluctance to embrace new cultures due to perceived language barriers and differences.
“We encountered the same story over and over – people who dreamt of visiting Morocco but always pushed it to some indefinite future. They would always say, “maybe one day”. When we dug deeper, we discovered that for Englishspeaking travellers, Morocco felt intimidating and even scary,” reveals Valerie.
This realisation fuelled the Hilals’ mission to eliminate these obstacles and give potential clients the reassurance that they would be cared for and safe during their trip.
“Blue Sky Morocco is firmly established and ready to welcome distinguished guests who recognise quality and luxury and are seeking to create their own unique travel story”
–
Valerie
Hilal, co-Founder, Blue Sky Morocco
“We recognised the need to eliminate barriers and instil confidence in potential clients regarding their well-being. We achieved this by implementing educational campaigns on social media and hiring the top English-speaking guides and drivers throughout Morocco,” she continues.
As a destination, Morocco is a country that has it all, including warm hospitality that makes guests feel welcome from the moment they arrive. For high-end travellers, the 5-star hotels and luxury experiences on offer can rival those in Dubai, London, Paris, and New York.
Equally, for history enthusiasts, there are ancient imperial cities, Roman ruins, former Portuguese forts, UNESCO World Heritage Sites, and the only US national historic landmark located on foreign soil – the Tangier American Legation Museum.
Valerie and Chafik Hilal, co-Founders
BLUE SKY MOROCCO’S TOP FIVE EXPERIENCES
For clients with three to five days, the Marrakesh/ Atlas Mountains/desert itinerary is popular, especially the ‘Secret Places’ tour that reveals local favourites. Activities include visits to famous monuments, mountain hikes, and vibrant nightlife, such as rooftop bars and original shows.
Those who love water sports have incredible options in the Agadir and Dakhla areas, from glamorous resorts to luxury ecolodges. Spend the day playing outside and then switch to cocktails and sophisticated dinners created by top-tier chefs in the evening – it’s the best of both worlds.
An itinerary that combines southern Spain and Portugal with Morocco is also on offer. Experience the different cultures of two continents on a single trip. It makes a great story and hits a bucket-list item for many – to cross the Strait of Gibraltar from Europe to Africa.
A sustainable and slow travel option is to visit Fez, Morocco’s oldest imperial city. Enjoy a scenic journey through the Rif Mountains, with a stop in the famous blue town of Chefchaouen before reaching a secluded mountain retreat. This destination is a favourite amongst those looking to reconnect with nature or undertake a dopamine detox.
For an unforgettable 12-14-day experience, take a sweeping visit of Southern Morocco that includes a stay in the Sahara Desert and a visit to a pottery co-operative, with incredible Moroccan architecture and Amazigh artisanal works along the way. The discoveries on this tour leave an indelible mark on you forever.
Oasis in Draa Valley
Chefchaouen
“From a cultural standpoint, there’s nothing like Morocco; it’s a country that has blended Western and Islamic values as well as Arab and Amazigh heritages. Its architectural and artisanal achievements can be witnessed in the breathtaking Hassan II Mosque in Casablanca, as well as in a Marrakesh riad or an Amazigh home in the Draa Valley,” Chafik impassions.
“From handmade tiles (zellige) to UNESCO-recognised ceramics craft in Safi or Amazigh rugs, the skill of Morocco’s artisans is humbling.”
Boasting unique food, the country has its own distinct cuisine that is celebrated globally for dishes like couscous, tagines, rfissa, and more, adding to the plethora of the nation’s many offerings.
“Morocco is an ideal destination because it offers unique experiences that captivate even the most experienced traveller,” Valerie expresses emphatically.
CRAFTING AN UNFORGETTABLE JOURNEY
Luxury, sustainability, authenticity, and exclusivity are the four essential elements that seamlessly blend together to create the core of Blue Sky Morocco’s identity.
All of these components are easily accessible; however, unifying them into a harmonious journey can prove to be quite a challenge, one which the company successfully embraces.
“Firstly, we build our tours around uniquely Moroccan experiences that offer a wow factor for our guests whilst
also benefiting and involving the local community, for example, visiting an artisan’s workshop and learning how to make zellige.
“Secondly, we’ve lived in both France and Dubai for years, so we recognise luxury from the quiet to the extravagant. We have partners that cover the entire range, and part of our process for selection is understanding their sustainability efforts and commitment to Morocco’s development,” Valerie highlights.
Once both elements were established, it was only natural that exclusivity would follow. Few travel companies go to the lengths that Blue Sky Morocco does, and little share the same love for the country and its people as Valerie, Chafik, and their dedicated team.
“Together, Chafik and I have explored every corner of the country, and our private tours cover all the major cities and regions in Morocco – it’s hard to choose a favourite.”
To effectively promote Blue Sky Morocco and the nation itself, the company believes it is essential to develop a strong marketing and promotion strategy. This approach will not only highlight the region’s unique beauty but also ignite the interest of potential visitors, inviting them to discover all that Morocco has to offer.
“We are fortunate to have an incredibly dynamic marketing team that develops our promotional approach. They work to educate and inspire potential clients to realise their dream trip with Blue Sky Morocco,” Chafik outlines.
Fez riad and its zellige tiles
Playing at Casablanca beach
“From
a cultural standpoint, there’s nothing like Morocco; it’s a country that has blended Western and Islamic values as well as Arab and Amazigh heritages”
– Chafik Hilal, co-Founder, Blue Sky Morocco
Valerie points out that Morocco is poised to become a popular travel destination. With significant events like the World Cup 2030 approaching, travel in the region is already on the rise, and airlines are seizing the opportunity to expand their services.
Last year, Ryanair launched numerous flights connecting cities in Morocco, and Delta, a major American airline, is set to introduce a new route from Atlanta to Marrakesh from October 2025.
“Blue Sky Morocco is firmly established and ready to welcome distinguished guests who recognise quality and luxury and are seeking to create their own unique travel story,” Valerie excitedly concludes.
US: +1-617-256-2527 Europe: +33 6 01 49 07 74
Partner riad in Marrakesh
Gnawa musician in Marrakesh
Shopping for spices and olives
TURNING CITIES INTO SUSTAINABLE DESTINATIONS
As a knowledge-sharing alliance for cities, City Destinations Alliance prides itself on showcasing the unique DNA and offerings of cities across Europe whilst safeguarding their sustainability. We speak with Flavie de Bueil, COO, to learn more about the alliance’s recent rebrand and hopes for a city-focused future
Bringing together more than 125 members across Europe, including tourism boards, convention bureaux, and city marketing organisations, City Destinations Alliance (CityDNA) is a knowledge-sharing network for cities and urban destinations passionate about showcasing what makes each destination unique.
“Our mission is clear: to empower cities to thrive sustainably, socially, and economically by sharing knowledge, co-creating strategies, and positioning urban
destinations as places where people want to live, work, study, and visit,” opens Flavie de Bueil, COO.
In 2022, CityDNA made the decision to rebrand into an alliance to better reflect the collaborative DNA of its organisation. This evolution underlines that it’s more than just an association of members; it’s a collective committed to shared goals. It capitalises upon its community, the level of knowledge sharing, and cooperation between destination marketing organisations (DMOs) in Europe.
“As an alliance, we value and harness the diversity of our members – large and small cities alike – into a unified platform where we share stories, best practices, and what is and isn’t working,” de Bueil expands.
This fosters a stronger, shared focus on urban challenges and opportunities, ensuring destinations act not as a competitors but as a collaborators, shaping the future of cities through ”coopetition”.
Ultimately, it’s about the DNA of cities, what makes them unique and, simultaneously, similar as destinations. It’s about illustrating the cooperative relationship that is created amongst CityDNA members for European DMOs and city tourism offices.
“We are first and foremost for cities – that is an identity we share and what distinguishes us from other networks. We, of course, welcome nations and regions to
CityDNA International Conference Budapest 2025
participate to understand city development changes, goal drivers, and the way people look at cities,” de Bueil details.
The CityDNA community proudly consists of city people. The members of the association all share a passion for working with cities with all their complex stakeholder dynamics and manifold experiential offerings, defining its business territory as the destination itself.
CREATING A COMMUNITY OF MEMBERS
CityDNA’s community has existed since 1964 when it was established as the European Federation of Conference Towns (EFCT) in Brussels, Belgium, and has been growing and strengthening ever since. It prioritises human and personal connections, where trust and support are the main drivers of conversation.
“CityDNA is more than a brand – it’s a principle of belonging. It reflects our conviction that knowledge grows when it’s shared and cities progress when they act collectively,” de Bueil shares.
By creating a true community of members, the association enables peer-to-peer exchange, co-creation of best practices, and a sense of solidarity that strengthens every individual city whilst driving systemic impact across Europe.
The association cherishes the relationships it nurtures, both on a professional and personal basis, within the network. For CityDNA, it’s about sharing, learning, and
“As an alliance, we value and harness the diversity of our members – large and small cities alike – into a unified platform where we share stories, best practices, and what is and isn’t working”
– FLAVIE DE BUEIL, COO, CITY DESTINATIONS ALLIANCE
meeting – and through that, growing as a community and individual destinations.
“We have a true European identity that we want to preserve. We are Europeans in heart and mind and see the continent in its largest definition. Still, we welcome discussions with city destinations around the planet and value the inspiration, insights, and friendships they bring,” de Bueil prides.
Currently, CityDNA is unfolding the last stage of its strategy (2023-2026) – Welcoming Wegeneration – which encourages collective socioeconomic and sustainable action.
Welcoming Wegeneration is the association’s framework for collective action on social, economic, and environmental challenges. It recognises that destinations are shaped by residents, businesses, and visitors alike.
“This strategy encourages members to embrace
CityDNA Summer School Luxembourg 2025
inclusive governance models, design tourism that benefits local communities, and take measurable steps towards carbon neutrality. In essence, it moves us from competition to co-responsibility, ensuring the visitor economy contributes positively to urban life,” de Bueil states.
Building this strategy also reinforced CityDNA’s community whilst engaging in extensive conversation with members and partners about its purpose, shared values, and joint strategic challenges.
CONNECTING CITIES ACROSS EUROPE
CityDNA’s events are the heartbeat of the association. From thematic summits to its flagship conferences, the events provide platforms for knowledge exchange, policy discussions, and practical workshops to move forward from a strategic to hands-on level.
Crucially, they connect city leaders across Europe, allowing them to learn from each other’s successes and failures, and to accelerate innovation in urban tourism, mobility, sustainability, and placemaking.
“Our conferences are where Europe’s city tourism leaders gather to explore bold ideas, tackle real challenges, and shape the future of our sector,” de Bueil details.
“The conference’s educational programme is designed to directly strengthen members’ professional skills, expand their networks, and enhance leadership profiles.”
CAN YOU OUTLINE CITYDNA’S PLANS IN THE NEXT YEAR TO CONTINUE HELPING MEMBERS ACHIEVE THEIR SOCIOECONOMIC AND SUSTAINABILITY GOALS?
Flavie de Bueil, COO: “In the year ahead, CityDNA will focus on three priorities.
“The first is the deepening of sustainability leadership by launching updated new tools and frameworks to help cities measure their regenerative impact. The second is the strengthening of datadriven insights through advanced research and benchmarking to guide strategic decision-making. The final priority comprises expanding collaborative platforms via new thematic groups, enhanced member events, and stronger partnerships with European institutions to strengthen European competitiveness.
“Our ambition remains to empower cities to build resilient visitor economies, contribute to Europe’s green and digital transitions, and ensure urban
ETC CityDNA discussion at the CityDNA International Conference Budapest 2025
“Our mission is clear: to empower cities to thrive sustainably, socially, and economically by sharing knowledge, co-creating strategies, and positioning urban destinations as places where people want to live, work, study, and visit”
– FLAVIE DE BUEIL, COO, CITY DESTINATIONS ALLIANCE
CityDNA’s next event will take place in Tórshavn, the capital city of the Faroe Islands, where the association will co-create The Tórshavn Declaration – a landmark manifesto for the future of the visitor city.
It will enable members to shape an industry-wide statement that will influence policy and practice, position them and their DMOs as thought leaders in regenerative and inclusive tourism, and enable them to return home with fresh ideas, case studies, and strategies to implement immediately.
“By attending, members are investing in their DMOs and making a tangible contribution to the evolution of our industry,” de Bueil explains.
Additionally, one of CityDNA’s most powerful tools is its knowledge groups, which bring together professionals across member cities in specialised areas such as marketing and communication, meetings industry, research and insights, and sustainability.
These groups act as incubators of innovation, where experts share experiences, test new ideas, and generate practical guidelines that help shape the future of urban tourism development.
INCUBATORS OF INNOVATION
Among CityDNA Knowledge Groups also exists the Sustainability knowledge group, which is of particular importance in today’s tourism industry. It provides members with a platform to exchange best practices on reducing environmental impacts, improving accessibility,
and building circular visitor economies.
“Through joint research, benchmarking, and toolkits, this group enables cities to measure progress, share transparent data, and move collectively towards more regenerative models of tourism,” de Bueil shares.
Ultimately, the group helps its members and cities across Europe take meaningful steps towards a regenerative future by shifting the focus from minimising harm to maximising positive impact. This means rethinking tourism’s role in biodiversity, climate resilience, and community wellbeing.
By showcasing pioneering examples, offering benchmarks, and encouraging collaborative pilots, the group empowers destinations to adopt systemic, longterm approaches to sustainability.
In parallel, CityDNA’s updated logo reflects its objective of sustainable knowledge sharing and action.
“We wanted the new brand identity to reflect the familiar, yet progressive spirit of our community. The orange colour of the logo was inspired by the UN Sustainable Development Goal (UN SDG) 11. The official mission of UN SDG 11 is to make cities inclusive, safe, resilient, and sustainable – which is also one of the main goals of all CityDNA member cities,” de Bueil concludes.
Outdoor breakout at the CityDNA Summer School Gdansk 2023
Site visit at the CityDNA Summer School Brno 2024
PHOTOGRAPHY
Luxembourg is a colourful country with recognisable influences from Europe and all over the world. Yet, the nation has its own distinctive culture and character.
Many visitors begin their stay in the vibrant capital, Luxembourg City, where world-famous artists rub shoulders with newcomers and old fortress walls meet modern architecture.
History buffs will not want to miss the bastions and casemates of the capital’s fortifications, a reminder of the period between the 16th and 19th centuries when Luxembourg was a fortress and regarded as the ‘Gibraltar of the North’.
Elsewhere, away from the capital, there are five other unique regions in the country that await discovery.
LUXEMBOURG
Luxembourg City is almost entirely surrounded by Guttland, the garden of the capital city, which welcomes visitors with lush countryside and the characteristic Valley of the Seven Castles.
To the north, Éislek captivates with its rugged natural beauty, panoramic views, and famous castles, whilst Mullerthal – also known as ‘Luxembourg’s Little Switzerland’ – is home to magical and mythical rock formations and dense forests, a paradise for fans of outdoor leisure.
In Moselle, visitors to the east of the country have the opportunity to enjoy fine local wines and specialities in picturesque towns and villages amid the vineyards, with the wine village of Schengen standing as a synonym for modern Europe.
LUXEMBOURG
Medieval charm meets contemporary chic in Luxembourg, a small multicultural country in the heart of Europe with a unique blend of historic fortresses, lush landscapes, and cosmopolitan elegance all found in close proximity and ready to be explored
WRITER: JACK SALTER
PROJECT MANAGER: MANTE KALINAUSKAITE
Minett, or the ‘Land of the Red Rocks’, fascinates visitors and catches the eye with glowing red iron ore that dominates the natural landscape.
Travel to these regions is free-of-charge on Luxembourg’s nationwide public transport, becoming the first country in the world to abolish fares for trains, trams, and buses.
With one of the densest networks of hiking trails in Europe, Luxembourg is the ideal travel destination for hikers. Routes such as the 112-kilometre (km) Mullerthal Trail are packed with challenges and lead through a wonderful variety of sometimes wild and unspoilt landscapes.
Éislek, meanwhile, is the continent’s first certified quality hiking region, having been awarded the ‘Leading Quality
Region – Best of Europe’ certification by the European Ramblers Association, offering over 200 circular hiking trails through forests, past castles, over high plateaus, and between rocks.
Foodies likewise love exploring Luxembourg’s highquality cuisine. From iconic Moselle still and sparkling wines to Mullerthal cheeses and cider, the country’s chefs and craftspeople are experts in the culinary arts and serve passion with every product and dish.
Despite being a small country spanning an area of just 2,600 square kilometres (sqkm), the Grand Duchy boasts a delightful capital, five distinct regions with diverse landscapes, a rich cultural scene, plenty of history, and a paradise for food enthusiasts.
Bourscheid Castle
PHOTOGRAPHY: ANDRÉ SCHÖSSER
Today, Villa Pétrusse offers an unexpected oasis of nature in the heart of Luxembourg’s Ville Haute – an utterly unique privilege for its guests.
Designed as an intimate private home, the Relais & Châteaux-affiliated hotel occupies the Villa itself, the Pavillon in the former stables, and the inner courtyard overlooking the park and the Adolphe Bridge. Just a few steps away lie the boutiques of the historic city center.
In its 22 rooms, suites and penthouse, as well as in the reception spaces and restaurant, the warm elegance of a private home is everywhere. After five years of ambitious restoration, Villa Pétrusse has been reborn, with utmost respect for its remarkable architectural and artistic heritage.
Interior designer Tristan Auer drew inspiration from the spirit of the original house, restoring many historic elements. Among them: hand-painted wallpapers featuring reproductions of Sosthène Weis , whose poetic watercolors feel strikingly modern today.
An iconic RESIDENCE RESTORED TO ITS Former Glow
Now open to the city, Villa Pétrusse welcomes residents and visitors alike:
Le Lys – the fine dining restaurant unfolds across unique spaces, offering bespoke gastronomic experiences at any time of day. Led by Luxembourg-born chef Kim de Dood, with Michelin-starred experience worldwide, his ambition is clear: “to make Le Lys the best restaurant in the country.”
Brasserie Ciel – convivial and bright, with sweeping garden views.
““I love revisiting traditional dishes of my native Luxembourg with Asian influences, which have now become part of my cultural identity. My dreamis for this place to embody a modern vision of gastronomy, not at all stiff, where we can connect with our guests, creating a true relationship around taste.”
“THE
rebirthOF VILLA
PÉTRUSSE
IS PART OF A LONG-TERM MISSION TO preserveLuxembourg’sheritage AND PASS IT ON TO FUTURE GENERATIONS – A jewelNOW OPEN FOR BOTH LOCALS AND VISITORS FROM aroundtheworld.”
A symbol of the fortified past, the Casemates of the Pétrusse – carved into the rock in the 17 th century and listed as UNESCO World Heritage – lie only steps away. Once abandoned for years, the Villa now finds its natural place in this historic setting, where heritage and art de vivre meet.
From the very first glimpse, the emotion takes hold as you pass through the restored Neo-Romanesque gates into an atmosphere shifting between grandeur and intimacy.
KIM DE DOOD
Your leisure and recreation paradise in northern
Luxembourg!
Relax and enjoy yourself at the swimming and adventure pool!
AquaNat’Our offers the ideal combination of fun, exercise, and relaxation.
Whether you want to let off steam in the swimming and adventure pool, complete intensive sports sessions, or unwind in the sauna – here you will find exactly what you need.
Choose for yourself: water, wellness, fitness, or simply everything together.
What Makes AquaNat’Our a Unique Leisure and Wellness Paradise in Northern Luxembourg?
AquaNat’Our stands out as a unique leisure and wellness destination in northern Luxembourg for several reasons. Its exceptional blend of modern infrastructure, natural integration, wellness excellence, and familyfriendliness sets it far apart from a typical public swimming pool.
Here’s what truly makes it special:
• A sports pool with an adjustable floor and diving zones.
• A leisure area with whirlpools, massage jets, and a slide.
• A dedicated children’s area for safe play and first water experiences.
• A natural swimming pond – a rarity for an indoor facility – that invites you to swim outdoors in summer.
• A modern and welcoming sauna area that is a core part of the wellness offering. Designed with the highest standards in mind, it combines classic sauna experiences with natural tranquility and modern amenities, both indoors and outdoors.
• Outdoor saunas by the natural pond (95°C and 80°C)
• Relaxation areas and sauna bar
• Natural swimming pond
• Cold plunge pool
The fitness center at AquaNat’Our is fully equipped with a wide range of strength and cardio machines for all fitness levels. The offering is complemented by functional training, personal coaching programmes, and access to classes such as aqua fitness or rehabilitation training. The bright, light-filled environment creates a motivating atmosphere – ideal for active guests and health-conscious beginners.
Very few centres in the Greater Region offer such a versatile mix of high-quality leisure options. Designed for all generations and needs:
• Accessible infrastructure for guests with limited mobility.
• Quiet areas for older adults and dynamic zones for teenagers.
• Inclusive programmes from baby swimming to senior aqua fitness.
How
Does AquaNat’Our Offer Everything Families, Sports Enthusiasts, and Relaxation Seekers Could Wish For?
AquaNat’Our brings together water experiences, fitness, and relaxation amidst nature – offering everything families, sports lovers, and wellness seekers could ask for.
Its open and clear design makes AquaNat’Our particularly family and childfriendly. As a parent, you always have your little ones in sight and can enjoy your day worry-free. And thanks to our varied entertainment and animation programmes, younger visitors are guaranteed to have fun.
Active guests benefit from the 25-metre sports pool, modern fitness studio, and a wide range of aqua classes. Those seeking relaxation will find the perfect retreat in the elegant sauna landscape, featuring a panoramic sauna, steam bath, outdoor saunas, and cosy rest areas.
The on-site swimwear shop provides everything you need for a carefree stay in all areas.
In short, AquaNat’Our is a place where movement, well-being, and nature blend harmoniously – for every guest, in every season.
What Makes AquaNat’Our the Perfect Place at the Heart of Nature?
AquaNat’Our is not just surrounded by nature – it is part of it. Located in the Éislek, where silence and serenity meet, this wellness oasis offers the ultimate escape without ever leaving the landscape behind. It’s the ideal way to unwind after an active day in nature.
How Does AquaNat’Our
Promote the Physical and Mental Well-Being of Its Guests?
AquaNat’Our’s mission is to offer a diverse and high-quality range of leisure and wellness services in a welcoming, safe, and sustainable environment.
It is committed to continuous innovation, excellent customer service, and the promotion of an inclusive and supportive environment –with the goal not just to meet, but to exceed guest expectations.
Why is AquaNat’Our an Integral Part of the Region and What Added Value Does It Provide?
As a weather-independent leisure and wellness destination, it perfectly complements the region’s nature tourism: Anyone hiking the Éislek region (e.g., the Éislek Trail), cycling, or visiting cultural sites like Vianden Castle can find year-round relaxation, activity, and well-being at AquaNat’Our – even in rainy weather or the off-season.
AquaNat’Our thus creates real added value as a place where active tourism, relaxation, and regional identity come together. Even the municipality of Hosingen recognises its contribution to quality of life:
“AquaNat’Our goes far beyond a typical leisure pool. Here, nature, health, and community meet for people of all generations. It enhances our quality of life and makes our region even more attractive.”
— Mayor of Hosingen
With classes ranging from aqua fitness to baby swimming, modern wellness areas, and a fully accessible design, AquaNat’Our promotes holistic health. All areas are barrier-free, including a pool lift that allows guests with reduced mobility to access the water.
Natural swimming ponds, panoramic saunas, and themed infusions create a space for rest, balance, and tranquility – indoors and out.
“At AquaNat’Our, health and well-being are at the heart of everything we do – for every guest, at all times.”
In Conclusion: Why Should Visitors Choose AquaNat’Our on Their Next Trip to Luxembourg?
Visitors should choose AquaNat’Our on their next trip to Luxembourg because it offers an experience that is relaxing, family-friendly, close to nature, and authentically regional. It’s not just something to do – it’s a destination worth planning for.
AquaNat’Our is also the perfect starting point to explore the treasures of northern Luxembourg:
• Our Nature Park & Éislek Trail – one of the most beautiful crossborder parks, ideal for hiking, biking, and nature lovers.
• Vianden Castle – an impressive medieval fortress just 15 minutes away.
• Clervaux – a charming town with a castle and the world-famous photo exhibition The Family of Man.
VISIT LUXEMBOURG Industry Insights
Outlook Travel (OT): Firstly, can you introduce us to Visit Luxembourg as the country’s national destination marketing organisation?
Dr Sebastian Reddeker, CEO (SR): Visit Luxembourg is a public-private partnership organisation representing a part of the country’s economy, specifically tourism.
We were actually founded many years ago as a national tourist office, then there was a structural switch and Luxembourg for Tourism (LFT) was born.
Historically we’re older than that, which is important because it’s a
We discover the enchanting allure of Luxembourg, from the cultural hub of the capital to its five unique regions, hiking trails, and culinary diversity with Dr Sebastian Reddeker, CEO of Visit Luxembourg
structure that people in Luxembourg know well, they appreciate that we’re there, and we have the local support to work not just inside the country but also on our main business, which is promoting Luxembourg elsewhere, mainly in our neighbouring countries.
OT: How do you set about your mission to promote Luxembourg as a tourist destination globally?
SR: We do international marketing, and everything starts with research. We have an important research department where we have a look at all the trends and data.
Dr Sebastian Reddeker, CEO
We have a communications department, together with a marketing section that set up the international ‘Luxembourg. Live the moment.’ campaign we’re doing at the moment. The campaign is basically 90 percent online and we are active on social media platforms, such as Instagram and Facebook which are increasingly important.
As demand remains, we are still present at fairs with our Visit Luxembourg stand, even though it was predicted after the COVID-19 pandemic that such events would cease to be popular. However, they’re still very important for us, especially thematic fairs for hiking and biking. We still do some classic PR work and have a wide range of print materials to accompany our digital platforms and products.
Our destination magazine Luci has received 12 international design awards. I think it’s very important to set up a destination magazine that has a certain quality made to keep and is not just another brochure to take and throw away.
OT: Why, in your opinion, should someone visit Luxembourg and discover its enchanting allure?
SR: Luxembourg for a lot of people is still a very unknown destination, but it’s worth visiting. It’s not just a city; there’s a whole country and five regions around it.
It’s a small 2,600 sqkm territory, but we have the hilly region of Éislek in the north that is part of the Ardennes. We also have the former industrial region of Minett in the south with a very interesting heritage, Mullerthal with its sandstone formations in the east, Guttland’s idyllic countryside in the centre, and the Moselle with its vineyards.
There is a variety of landscapes and experiences to discover. The combination of city and outdoors, accompanied by good food, is often a winner and easy to plan because of the short distances.
“In general, the cultural life is quite vibrant. In Luxembourg City alone, there are over 700 different events during the year and many of them are cultural”
– DR SEBASTIAN REDDEKER, CEO, VISIT LUXEMBOURG
OT: What tourist attractions and experiences would you recommend in the capital, Luxembourg City?
SR: The capital is the cultural hub of the country. European institutions are based here, and we have our cultural spots like the Philharmonie Luxembourg, Grand Théâtre, and many others.
Nearly all the nations you can find on Earth mingle and form this multicultural, multilingual society. Luxembourg is a historic place because of the fortress that was constructed over the centuries. It defines the cityscape, co-existing alongside the modern capital it has become. As a visitor, you can experience this microcosm of Europe.
OT: As well as diving into the capital, why should tourists also tour the country’s five unique regions?
SR: In under an hour from the capital, you can be in any of the country’s five regions. Where to go depends on what you like to do, but you’ll be surprised at just how much a small country has to offer.
Starting in the north, the hills and castles of Éislek invite visitors to hike and bike on trails in stunning natural surroundings.
Mullerthal is famous for its sandstone formations and the Mëllerdall UNESCO Global Geopark, which is a magnet for hikers and campers. Here, you also have Luxembourg’s oldest town of Echternach with its wonderful abbey.
Guttland in the centre is the place to go for slow tourism experiences and the Valley of the Seven Castles.
Committed to shaping a more sustainable future, Hôtel Le Place d’Armes has just been awarded the Green Key certification — a prestigious recognition of its environmental commitment. Environmental responsibility is deeply embedded in its daily practices: careful resource management, local sourcing, eco-conscious materials, and waste reduction. A discreet yet fundamental commitment, in perfect harmony with the values equally upheld by Relais & Châteaux.
At the heart of it all is La Cristallerie, the hotel’s finedining restaurant, set in a luminous space adorned with gilded detailing and Art Nouveau glasswork. Here, Chef Milan Brée orchestrates a refined, seasonal cuisine where precision meets emotion, a journey of taste designed to awaken the senses and surprise with grace. Just across the inner courtyard, Le Plëss offers a different rhythm. This contemporary rotisserie brings fire and flavour into focus, with elegant simplicity. Thoughtfully prepared meats, vegetables, and fish are elevated by the flame, and by the kitchen’s respect for ingredient integrity and bold, modern flair.
Finally, there's Le Café de Paris, a timeless brasserie that opens directly onto the bustling Place d’Armes square. Lively, welcoming, and full of local character, it’s a place for long lunches, aperitifs, or a late dinner in a setting that captures the city's unique blend of elegance and ease.
But to stay here is also to live Luxembourg. Just outside the hotel’s doors, the Place d’Armes square beats with café culture, music, and daily life. Steps away, the UNESCO-listed old town reveals its layers: from fortress walls and dramatic casemates carved into the rock, to peaceful gardens, panoramic views, and winding cobbled streets. A capital that feels both grand and human-sized, full of contrasts and surprises.
Thoughtfully engaged in its environment and its community, Hôtel Le Place d’Armes reflects Luxembourg itself, a city of heritage, elegance, and quiet energy.
WELCOME TO LE PLACE D’ARMES, YOUR STORY BEGINS HERE
In the heart of Luxembourg’s historic centre, Hôtel Le Place d’Armes offers a refined escape rooted in the soul of the city. A member of Relais & Châteaux, this five-star property brings together seven restored 17 th-century townhouses, each one adding depth and character to a hotel unlike any other. Beyond its beautifully preserved architecture, the hotel reveals a world of quiet sophistication. Curved staircases, natural textures, and soft lighting create a sense of calm intimacy. Every room and suite has its own identity — warm, elegant, and designed for moments of pause and inspiration.
Le Place d’Armes is also a destination for gastronomy, offering a trio of distinctive culinary experiences that reflect both the richness of French culinary tradition and the creative spirit of modern Luxembourg.
Industry Insights
Luxembourg’s vineyards and wine cellars are dotted along the Moselle river. Schengen is a picturesque village well-known to everybody who travels as the Schengen Agreement was signed there. Schengen and the Moselle are ideal to feel the European spirit, as well as for food and wine.
In the south, you have Minett, also known as the ‘Land of the Red Rocks’ because of the red earth. You can visit the remains of industrial production in Luxembourg, where they mined iron to produce steel, as well as explore a UNESCO Biosphere Reserve.
OT: With one of the densest trail networks in Europe, what makes Luxembourg the ideal destination for hikers?
SR: Luxembourg has two routes certified by the European Ramblers Association as ‘Leading Quality Trails – Best of Europe’ in Éislek and Mullerthal.
“We are proud of our country, would like to show it to others, and are ready to welcome people”
– DR SEBASTIAN REDDEKER, CEO, VISIT LUXEMBOURG
We have different hiking levels, from comfort hikes which are accessible to all, up to high-end, multi-stage hiking trails which people come from far away to experience.
The 112km Mullerthal Trail can be split into three different circuits and gives you a fascinating experience of not only the Luxembourg countryside, but also the geological history of the country.
OT: Equally, what inspiring cultural hotspots are there to discover in Luxembourg?
SR: In general, the cultural life is quite vibrant. In Luxembourg City alone, there are over 700 different events during the
year and many of them are cultural. Summer in the City offers months of free open-air concerts and festivals. Thousands of people come to City Sounds or Kinnekswiss Park to hear top artists including the Luxembourg Philharmonic Orchestra and international guests of all genres. There’s also the Mudam, which houses contemporary art and is an architectural icon. Art is a very important aspect of cultural life in the country, and we have events such as Luxembourg Art Week and Lux Film Fest. Lots of them are held in public places, parks, and castles, so it’s definitely worth having a look at the agenda.
OT: Why do foodies also find themselves falling helplessly in love with the country?
SR: I would say it’s the diversity of culinary approaches that seduce the foodies. Traditional Luxembourg cuisine is rooted in the history of the country. That said, we have highend French-style cuisine, a touch of German, and a lot of Portuguese and Italian influences, amongst others.
The quality of food and gastronomy in Luxembourg is really high. We have some Michelin-starred restaurants, but on the other hand, we also have a lot of street food and urban gardening projects.
To understand the culinary diversity of Luxembourg, it’s important to know that it’s not just a city. You can get to know the whole country’s agricultural production when you’re here.
The Moselle region especially is known for crisp white wines like Pinot
gris and Riesling, but also fine Pinot noir. And, of course, the Crémant de Luxembourg, our own sparkling treasure made in the same way as French champagne.
OT: Finally, are you optimistic about the future of tourism in Luxembourg?
SR: I’m optimistic because if you compare the general evolution of tourism and the situation of Luxembourg, we have some clear advantages.
Firstly, the weather is not too hot for prolonged periods. The weather can be beautiful throughout the year, but it is not guaranteed, so we can’t promote Luxembourg as a sunny destination. We see more Spanish and Italian tourists coming during the summer because it’s too hot in Southern Europe. We also see many people looking to avoid crowded
places choosing somewhere off the radar instead.
Luxembourg has an economic structure that is not completely reliant on tourism like many other destinations in Europe. I wouldn’t say tourism is an add-on, but there is space for you as a visitor, and your experience is not overcrowded or stressful in that sense at all.
There is considerable support for tourism from the local population, which is always important. We are proud of our country, would like to show it to others, and are ready to welcome people.
Seamlessly blending tradition and innovation, Brasserie Nationale has been proudly shaping Luxembourg’s brewing landscape for centuries, crafting exceptional, world-class beers that delight taste buds and transcend generations
The simple joy of savouring a well-crafted beer is often taken for granted.
Yet behind every sip lies passion, expertise, and innovation — a heritage worth celebrating.
That’s exactly what Brasserie Nationale embodies at its state-of-the-art brewery in Bascharage: a deep respect for the art of brewing, combined with an unrelenting drive to innovate. A family business for 10 generations, Brasserie Nationale has been a cornerstone
of Luxembourg’s brewing scene for over 250 years. Through its flagship brands — Bofferding, Battin, Funck-Bricher, and its natural mineral water Lodyss — the brewery continues to place tradition, quality, and forward-thinking at the heart of everything it does.
The perfect balance between heritage and modern expertise guarantees excellence in every glass. Strict quality control, the mastery of experienced brewers, cutting-edge facilities,
BRASSERIE NATIONALE’S EXTENSIVE HISTORY
1764 – The beginning. The Lentz family opened the Funck-Bricher Brewery in Luxembourg City.
1844 – The birth of a new brewery. The Bofferding brewery was created in the south of Luxembourg, on the same site where Brasserie Nationale stands today.
1937 – Foundation of the Battin brewery. Spirits merchant Charles Battin founded the Brasserie Battin in Esch-sur-Alzette.
1975 – The birth of Brasserie Nationale. FunckBricher and Bofferding breweries merged and brought all of their production facilities to the Bascharage site to produce under the name Bofferding.
1986 – Infrastructure modernisation. Brasserie Nationale launched a series of modernisation projects to enable production on a larger scale.
1999 – Acquisition of Munhowen distribution. To reorganise the distribution of products, Brasserie Nationale acquired Munhowen Distribution, becoming the sole retailer of the brewery’s products.
taste and consistency. Central to this process is the traditional slow brewing method, where beers mature for five to six weeks, depending on the recipe. This method requires a primary fermentation phase of eight days, followed by about 27 days of maturation before the beer is ready to be bottled, resulting in a truly distinctive flavour profile.
2004 – Acquisition of the Battin brand. The Battin brewery was acquired, and production moved to the Bascharage site, whilst continuing to be produced under the Battin name.
2018 – Rebirth of the Funck-Bricher brand. More than 40 years after its disappearance, the FunckBricher brand made a comeback with a new lowgluten, organic, and vegan beer.
2020 – Creation of Lodyss. Brasserie Nationale announces the launch of its natural mineral water,
Brasserie Nationale’s brewing process is based on the Reinheitsgebot – the German purity law dating back to 1516, which at first defined the three essential ingredients for brewing beer: water, malt, and hops, adding a fourth ingredient, yeast, later on, to further guarantee the beer’s quality.
The brewery sources a variety of hops from Hallertau in Bavaria, the world’s largest hopgrowing region. Brasserie Nationale then uses its own yeast which is selected for its excellent fermentation qualities. Malt, produced by the controlled germination of barley, provides the beer’s distinct flavour and comes from the Greater Region and Bavaria. The final, yet one of the most crucial ingredients in the process, is water. The brewery draws all its water from its own natural springs, 317 metres below ground.
Free from pollution, this uniquely pure water is carefully monitored at all times and used to produce Lodyss natural mineral water.
MEMORABLE MOMENTS AT THE HEART OF THE BREWERY
Brewed from the finest certified raw materials, Brasserie Nationale’s beers are 100 percent natural, with no additives or preservatives.
As a member of The Brewers of Europe, the brewery places great importance on product transparency, which is why it clearly states ingredients on all its packaging.
Along with its dedication to transparency and quality, Brasserie Nationale offers various activities for those seeking beer-inspired fun and education. There is a guided tour of the brewery, where both beer experts and novices alike can get a behind-the-scenes look at the beer’s state-of-the-art production process.
Here you can immerse yourself in a journey through over two centuries’ worth of history and indulge in a tasting of Lodyss water at its source, distilled beer, Gezwéckelten – finished unfiltered beer, and several beers from the microbrewery, De BrauAtelier.
If you want to become a brewmaster for a day, embark upon the #BrewYourOwnBeer experience, where you can take part in the main brewing process and choose your own recipe with the microbrewer. You can revel in your newfound beer-making skills with 150 litres of your own ale in personalised bottles to be collected six to eight weeks after the activity.
The brewery also offers pouring courses, teaching enthusiasts the perfect technique to serve beer – a must for anyone who wants to enjoy every pint at its best.
Whether you are a curious visitor or a seasoned beer lover, every moment spent at Brasserie Nationale is an invitation to explore, discover, and taste excellence.
and take a behind-the-scenes look at the production of Luxembourg’s largest brewery!
RECOMMENDS
Eat:
FOR AN ODE TO LOVE AND EXCELLENCE…
Mosconi celebrates the passion for Italian flavours, the delicate marriage of creativity and rigour, and the triumph of culinary excellence.
It is a love story that unites Ilario and Simonetta Mosconi, who have been jazzing up the fine dining scene in Luxembourg since 1986. Originally from Lombardy, the couple welcomes you into a handsome townhouse steeped in swish elegance and boasting a terrace by the Alzette river.
Do:
FOR A WATER WORLD OF FUN AND WELLNESS…
AquaNat’Our offers families, amateur athletes, and professional swimmers an area of over 3,500 square metres for exercise and relaxation.
Whether you want to have fun in the swimming pool, enjoy a workout, or recharge your batteries in the sauna, there’s something for everyone.
You will find a diverse range of water activities at AquaNat’Our, including warm, cold, and natural pools, a steam bath, and an inviting lounge area.
The cold pool is a refreshing 16°C, ideal for revitalising the body and mind, promoting circulation, strengthening the immune system, and recovering after a workout. As soon as the temperatures rise, you can also cool off in the natural outdoor pool, which features a sophisticated self-cleaning system.
At 36°C, the warm pool invites you to relax and unwind with soothing bubble loungers, massage jets, and neck showers that relieve tension and stress.
Equally, the steam bath at AquaNat’Our offers the perfect opportunity for wellness and rejuvenation. The essential oils used have a positive effect on your respiratory system and lungs, whilst the high humidity deeply cleanses your skin.
The 12.5 metre (m) by 25m swimming pool offers ideal conditions for active swimmers, with an adjustable, moveable floor allowing for variable water depths ranging from 0.45m to 1.8m. This enables swimming conditions to be flexibly adapted to the needs of different groups, whether for training sessions, swimming lessons, or recreational swimming.
AquaNat’Our offers a wide range of aqua classes, from gentle movements to intense workouts, and swimming lessons for all levels, ensuring everyone learns at their own pace in a pleasant, supportive environment.
From great symphonic concerts to intimate chamber recitals, from jazz, world and film music to children’s workshops, the programme has something for everyone, music lovers of all kinds and all ages, die-hard fans and curious minds alike.
RECOMMENDS
FOR AUDIOVISUAL HERITAGE…
The main mission of the Centre National de l’Audiovisuel (CNA) is to safeguard, develop, and promote Luxembourg’s audiovisual and photographic heritage.
Since 2007, it has opened two exhibition spaces, a cinema (CinéStarlight), and a media library where you can consult and borrow various documents (Médiathèque). The centre has also developed various workshops for every age related to photography, sound, and moving images.
Its main attractions include The Family of Man, a legendary exhibition conceived as a manifesto for peace and the fundamental equality of mankind, expressed through the humanist photography of the post-war years. The Family of Man is part of the Steichen Collections, which assemble works connected to renowned Luxembourgish American photographer, Edward Steichen.
For unique cultural diversity in the world of sounds and images, visit CNA.
Discover Villa Pétrusse , the rebirth of a historic architectural gem in the heart of Luxembourg City.
Nestled within an enchanting park along the banks of the Pétrusse river with views of the Adolphe Bridge, Villa Pétrusse is one of the last remaining bourgeois residences from the late 19th century.
The former Villa Baldauff had been abandoned for years but has been exquisitely preserved and recently opened to the public as a newly restored 5-star hotel in June.
Travel back in time in the refined elegance and old-world charm of a property that exudes the subtle, unostentatious warmth of a well-appointed family home inhabited by discerning art lovers.
There is an array of gastronomic experiences at Villa Pétrusse, which aspires to become a must-visit destination for culinary discovery in the country.
Nearby, the Hôtel Le Place d’Armes also offers a charming stay, ideally situated in the historic heart of Luxembourg.
Past and present are perfectly balanced in this 18th-century building as the hotel’s 30 luxury rooms and suites skilfully blend classic Art Nouveau and contemporary design, respecting the historic character of the site whilst favouring an intimate and warm décor.
The hotel’s gourmet restaurant, La Cristallerie, offers haute couture cuisine that reflects the seasons and is inspired by truly exceptional ingredients.
Both Villa Pétrusse and the Hôtel Le Place d’Armes are Relais & Châteaux properties. Established in 1954, Relais & Châteaux unites an exceptional collection of 580 unique independent luxury hotels and fine dining restaurants throughout the world.
Villa Pétrusse
Hôtel Le Place d’Armes
PHOTOGRAPHY:
PHOTOGRAPHY:
LUXEMBOURG CITY In Focus
Built on the foundations of a formidable fortress, history and culture can be found at every turn in Luxembourg City.
FROM THE CAPITAL’S Old Town – a UNESCO World Heritage Site – to the Pétrusse and Bock Casemates, there are must-see sights all within walking distance.
What strikes many visitors is the gorge splitting the city centre in two. The deep green river valleys and towering cliffs that characterise Luxembourg City’s unique topography were the area’s strength when Lucilinburhuc, meaning ‘small castle’, was established in 963 AD.
Over the course of its history, Luxembourg City has grown from Lucilinburhuc into the popular capital it is today and forged a new visual identity out of the castle ruins, building architectural gems such as the Adolphe Bridge, Place d’Armes, and Grand Ducal Palace, which is the official residence of the Grand Duke.
The palace is in the Ville Haute neighbourhood of the Old Town and unquestionably has one of the most beautiful façades in the capital.
Today, Luxembourg City continues to evolve architecturally, making it a top tourism destination. With cosy cafés and dining and accommodation for all budgets,
it is the perfect location for a city break or weekend getaway.
An impressive array of annual events, such as the Schueberfouer funfair, Summer in the City, and Winterlights mean there is always something to do in Luxembourg City, no matter what time of year you visit.
In the heart of the Luxembourg Ardennes, the medieval Clervaux castle houses one of the most renowned and widely circulated exhibitions in the history of photography: The Family of Man. Conceived by Luxembourg-born photographer and curator Edward Steichen (1879–1973), the exhibition was first shown in 1955 at the Museum of Modern Art in New York. Since 1994, the integral version of the exhibition has been permanently installed in Clervaux, transforming the town into a locus of international cultural pilgrimage for scholars, practitioners, and enthusiasts of photography.
Comprising 503 photographs by 273 photographers from 68 countries, the exhibition was articulated as a collective portrait of humanity. Its thematic progression— love, marriage, birth, family, labor, conflict, reconciliation, and faith—invites visitors to apprehend the universality of human experience across cultural, social, and geopolitical divides. Emerging in the immediate aftermath of the Second World War and in the context of Cold War tensions, Steichen’s project functioned not merely as an exhibition but as a humanist manifesto, a visual argument for dignity, tolerance, and the safeguarding of human rights.
What makes The Family of Man exceptional is not only its message but also its presentation. At a time when photographs were usually displayed as individual framed works, Steichen broke with convention. He enlarged images to monumental scale, hung them in clusters, suspended them from the ceiling, and arranged them to create dialogues and contrasts. The result is an immersive journey that feels closer to cinema or literature than to a traditional museum display. Each image gains strength in relation to the others, and together they weave a universal story of life.
The exhibition is structured like a narrative, with a prologue, two central sections, and an epilogue, encouraging visitors to follow a circular path. This sense of continuity reinforces its universal
ambition: to show that despite cultural, social, or political differences, humanity shares common hopes, struggles, and emotions. Even today, the staging retains its freshness, offering a moving experience to all who walk through its spaces.
Following its premiere in New York, The Family of Man toured extensively, reaching audiences across multiple continents and ultimately attracting millions of visitors. Its resonance was such that in 2003 UNESCO inscribed the exhibition in its Memory of the World register, acknowledging its exceptional status as both a cultural artefact and a historical document.
To visit The Family of Man in Clervaux is therefore not only to encounter a canonical chapter in the history of photography, but also to engage with Steichen’s conviction that images could serve as agents of connection and empathy. Set within the walls of Clervaux Castle, the exhibition resonates even more strongly, contrasting the medieval architecture with a message that remains strikingly contemporary. Today, the exhibition stands as both a monument and a living work—at once a testimony to mid-twentiethcentury aspirations for peace and a continuing invitation to reflect critically on the shared conditions of human existence across time, space, and borders.
Château de Clervaux, L-9701 Clervaux, Luxembourg T +352 92 96 57 | E fom@cna.etat.lu W www.steichencollections-cna.lu
From Wednesday to Sunday, 12pm to 6pm Guided tours are available on request Closed on Mondays and Tuesdays, except public holidays
Landmark Attractions
Grand Ducal Palace
For over a century, the Grand Ducal Palace has been the official residence of the Grand Duke and the place where he carries out his duties. Located at the heart of the capital, it embodies the closeness between the grand ducal family of Luxembourg and the country’s population.
Bock Casemates
The Bock Casemates, a subterranean defence system made up of a series of tunnels, is one of the most important visitor sites in Luxembourg. Visiting the archaeological crypt, the antechamber to the casemates, is a similarly remarkable experience. On account of these impressive fortifications, Luxembourg was given the epithet of ‘Gibraltar of the North’.
Place d’Armes
Also named ‘Parlour of the City’, Place d’Armes is a square in Luxembourg City that originally served as a parade ground for troops defending the capital. Today, it is part of the pedestrian zone and surrounded by numerous cafés and restaurants, becoming the city’s main centre of activity and attracting both locals and visitors of all ages.
Getting There and Around
THANKS TO ITS central location in Europe, Luxembourg is very easy to reach by air, with its national airline Luxair offering direct flights from major European cities.
Once you have landed at Luxembourg Airport (LUX), the city centre is only 6km away. All public transport is free, with the exception of first-class, making it convenient and affordable to get from the airport by scheduled tram or bus routes. Luxembourg City is only a 20-minute ride from LUX. It is the world’s first country to offer free nationwide public transport and the scheme applies to residents, cross-border commuters, and tourists alike, so make the most of it!
Alternatively, you will find plenty of taxis at the front of the terminal ready to escort you to your destination. Operators can charge their own tariffs, however, as there are no legally regulated fares, so booking online or over the phone is advised to find out the cost in advance – this can sometimes depend on other factors such as the size of the vehicle, for example.
If travelling to Luxembourg by train from neighbouring Germany, France, or Belgium, there are also attractive rail links available from across the border.
Car rentals are another option for getting around Luxembourg with plenty of providers available, whilst there are also several bike rental points throughout the country. Whether you’re planning a leisurely ride through the picturesque countryside or an adventurous exploration of the vibrant city streets, cycling is the perfect way to discover the different facets of Luxembourg.
For exploring on foot, the capital is compact and very walkable, spanning just under 52 sqkm.
DID YOU KNOW?
• Luxembourg is the world’s only remaining sovereign grand duchy, with the Grand Duke as its head of state.
• On 3rd October 2025, after reigning for 25 years, Grand Duke Henri is abdicating, with his eldest son becoming Grand Duke Guillaume.
• The country is trilingual, with Luxembourgish, German, and French as the three official languages.
• Its motto – ‘Mir wëlle bleiwe wat mir sinn’ – means ‘We want to remain what we are’ in Luxembourgish.
• The capital is Luxembourg City, whose Old Town and fortifications have been a UNESCO World Heritage Site since 1994.
• After Malta, Luxembourg is the second-smallest EU member state.
• ‘Judd mat gaardebounen’ – smoked pork with broad beans in a creamy sauce – is Luxembourg’s national dish.
• It is the joint second-most successful country in the Eurovision Song Contest, winning the competition a total of five times. Luxembourg returned to the contest in 2022 after a 31-year absence.
• All modes of public transport have been completely free in the country since 2020, except for first-class travel.
• The Schengen Agreement was signed in Schengen, a village in the Moselle region of Luxembourg, in 1985. It led to the creation of the Schengen Area, a system of open borders encompassing 29 European countries. The M.S. Princesse Marie-Astrid, the original boat on which it was signed, returned to Schengen in June 2025 for the occasion of the agreement’s 40th anniversary. It is now part of the European Museum Schengen.
GIBRALTAR
Nestled next-door to Spain and forming the sensational southernmost tip of Iberia, Gibraltar might be a modestly sized oversees British territory, but it packs a hefty cultural punch of tranquillity and historical elegance of its own
WRITER:
ED
BUDDS | PROJECT MANAGER: JOSEPH PERFITT
With 300 delicious days of sunshine a year, decadently diverse natural landscapes, and a vast array of shopping, sports, dining, and entertainment options, Gibraltar harbours unlimited possibilities waiting to be discovered.
Protruding into the skies above, the Rock of Gibraltar is a towering mighty monolithic limestone mountain that dominates the skyline and beckons travellers towards its resplendent headland.
Surrounded on three sides by the open ocean, Gibraltar
is perfectly situated for a wealth of water-based activities. From sailing and windsurfing to more leisurely paced yacht charters in the bay’s sparkling waters, there’s an aquatic adventure on offer for everyone.
A match made in heaven for intrepid adventure seekers, Gibraltar is a hidden gem for divers, offering crystal-clear seas, diverse marine life, and a spellbinding collection of shipwrecks and artificial reefs.
Gibraltar’s unique geography at the gateway of the Mediterranean means divers can also encounter a mix of Atlantic and Mediterranean marine life. Expect to gaze upon octopuses, moray eels, cuttlefish, groupers, and an abundance of dolphins out in the bay.
Gibraltar’s warm waters are home to a rich history that bursts into life beneath the surface, including sunken military ships, cargo vessels, and even World War II (WWII) wrecks.
The Gibraltar Nature Reserve, particularly its Upper Rock area, is renowned for its unique trails that meander through the stunning scenery. These combine natural beauty with some sites of fascinating historic interest, with notable trails including the Mediterranean Steps, Inglis Way, Royal Anglian Way, and Douglas Path.
Elsewhere, as the perfect location for a romantic getaway, follow in the footsteps of John Lennon and Yoko Ono, as well as Sir Sean Connery, and get married on the Rock of Gibraltar.
Today, hundreds of couples travel to Gibraltar to exchange vows for marriages and civil partnerships, with visitors able to choose from a variety of locations for the ceremony.
Whatever your reason for visiting, Gibraltar specialises in delivering unrivalled memories to last a lifetime.
GIBRALTAR TOURIST BOARD Industry Insights
Outlook Travel (OT): Since we last spoke in 2024, what has the Gibraltar Tourist Board been up to?
The Hon. Christian Santos GMD MP, Minister for Equality, Employment, Culture, and Tourism (CS): A great deal has happened since we last spoke. Building on the momentum of our ‘Where the Med Begins’ campaign, we have expanded our outreach within Europe and strengthened our partnerships with key airlines and cruise operators.
We have also launched an enhanced version of our official website, improved accessibility, and invested in more immersive video content.
Meanwhile, on the ground, we’ve worked hard to elevate visitor infrastructure, including upgrades at the Upper Rock Nature Reserve and enhancements to key visitor centres, ensuring that Gibraltar remains a premium destination to visit and enjoy.
OT: What is your organisation’s most recent set of goals, and have you decided on any new targets?
CS: Our current goals remain firmly rooted in sustainable growth, improved visitor experience, and market diversification.
For 2025/26, we have set new targets to increase overnight stays, extend our average length of stay, and attract a broader demographic, including younger audiences and adventure travellers.
Prepare
yourself for an unforgettable travel experience as we catch up with the Gibraltar Tourist Board, where The Hon. Christian Santos GMD MP, Minister for Equality, Employment, Culture, and Tourism, updates us on what has been happening over the last year
We are also aiming to enhance Gibraltar’s reputation as a sustainable destination by integrating more eco-conscious practices across our tourism offering.
OT: How have you continued to evolve your promotional strategy and market Gibraltar as a destination?
CS: One of our biggest changes has been creating a greater focus on storytelling through user-generated content on social media.
We are working with creators who can authentically share Gibraltar’s unique identity, using platforms like Instagram, TikTok, and YouTube to reach younger audiences.
Our campaign assets are now being tailored for mobile-first consumption, and we have invested in analytics to better understand travel behaviours and adjust our strategies accordingly.
OT: Can you tell us about any major new projects currently underway that are set to elevate Gibraltar’s tourism offering?
CS: We are especially excited about the comprehensive refurbishment of the Moorish Castle Complex and the WWll tunnels. These are two of Gibraltar’s most iconic heritage sites, and both are being developed into truly world-class visitor experiences.
The Moorish Castle Complex will soon feature improved interpretation, lighting, and accessibility that does justice to its rich legacy.
Meanwhile, the WWII tunnels, which are a vast network with incredible historical significance, are being enhanced with new multimedia elements and guided experiences that bring history to life in a powerful, immersive way.
Together, these projects reinforce Gibraltar’s unique position as a small destination with an extraordinary story.
OT: Competing with so many other European destinations, what differentiates Gibraltar as a mustvisit location?
CS: Gibraltar’s charm lies in its contrasts. Where else can you explore prehistoric caves, walk through WWII tunnels, meet free-roaming macaques, and enjoy Mediterranean tapas in a British pub, all in one day?
We are a cultural crossroads with stunning natural beauty, compact enough to explore easily but rich enough to keep surprising you. Gibraltar is a safe, multilingual, and welcoming destination with an authenticity that’s increasingly rare.
OT: What advice would you give to travellers visiting the island for the first time?
CS: Come with comfortable walking shoes and a spirit of discovery. The Rock of Gibraltar is best experienced on foot – from the Gibraltar Skywalk and Mediterranean Steps to Main Street’s bustling shops and restaurants.
Also, try to speak to locals as you’ll find Gibraltarians incredibly friendly and full of recommendations.
OT: What new trends are transforming the tourism industry in Gibraltar, and how are you utilising them?
CS: Digital transformation is a major trend, and we are integrating technology to make tourism smoother and smarter.
We’ve also noticed a shift towards
“More than anything, I’m proud of how we have fostered pride in Gibraltar, not just as a tourist destination, but as a vibrant, welcoming, and multifaceted home”
– The Hon. Christian Santos GMD MP, Minister for Equality, Employment, Culture, and Tourism, Gibraltar Tourist Board
multigenerational travel, so we are developing experiences that cater to families, including everyone from toddlers to grandparents.
OT: What fresh challenges does Gibraltar’s tourism industry anticipate moving forwards, and how will you react in a positive and preventative way?
CS: Like much of Europe, we face the dual challenge of over-tourism in peak months alongside climaterelated concerns. Our strategy is to spread visitor numbers across the year through off-season events and to continue investing in sustainable infrastructure.
We are also working closely with cruise operators to better
manage passenger flow and local stakeholders to ensure tourism growth benefits the community whilst respecting our environment.
Moving forward, flexibility, foresight, and dialogue will be key.
OT: What are you most proud of in relation to the tourist board and the legacy it has created so far?
CS: I am incredibly proud of how the Gibraltar Tourist Board has continued to evolve whilst staying true to our identity.
The success of our rebrand, the resilience shown since the COVID-19 pandemic, and our ever-growing visitor numbers are a testament to the dedication of our teams.
More than anything, I’m proud of how we have fostered pride in Gibraltar, not just as a tourist destination, but as a vibrant, welcoming, and multifaceted home. Our legacy is one of storytelling, stewardship, and sincere hospitality.
MORE THAN 1,300 YEARS OF GIBRALTARIAN HISTORY AWAIT YOU,
TOLD THROUGH THE THREE EMPIRES THAT ONCE RULED ITS LANDS
From the revamped Moorish Castle to the thrilling Gibraltar Dungeons, and soon the Land of Empires in the Northern Defences, Fortress A ractions is bringing Gibraltar’s history to life like never before.
COMING SOON
RECOMMENDS
Eat:
FOR A CULINARY JOURNEY WITH A VIEW...
The Rock Hotel is sure to tantalise your taste buds with the finest flavours of the region. The hotel’s passionate chefs are inspired by Gibraltar’s rich heritage, weaving a tapestry of tastes that combine the best of Moroccan, Spanish, and British traditions. Modern culinary techniques elevate these exquisite dishes to a new level, resulting in marvellous creations that are both visually stunning and undeniably delicious, all whilst gazing out at breathtaking views of Gibraltar.
FOR AUTHENTIC TAPAS...
Nestled along the picturesque Chatham Counterguard, La Tapilla Sixtina stands out as an unmissable destination for food enthusiasts and travellers alike.
This charming restaurant captures the spirit of nearby Spain with its extensive menu featuring an impressive selection of small plates, or ‘‘tapas’, allowing guests to savour a variety of flavours from patatas bravas to succulent gambas al ajillo in one sitting.
Do:
FOR
IMMERSIVE HISTORICAL EXPERIENCES...
Fortress Attractions creates extraordinary and unforgettable visitor experiences that celebrate and highlight the incredible history, culture, and spirit of adventure that has defined Gibraltar through the ages and continues to do so today.
Gibraltar hosts a diverse range of historical fortresses, including the medieval Moorish Castle Complex with its Tower of Homage and extensive British fortifications like the North Front defences, Line Wall, and South Bastion.
Through intricately detailed and immersive storytelling, twinned with innovative design, the company brings Gibraltar’s vibrant heritage to life, offering something unique for every guest.
Dedicated to enhancing visitor engagement, fostering education, and delivering unforgettable moments for all ages and demographics, Fortress Attractions specialises in curating magical memories.
A milestone moment for the company was signalled last year when it was awarded a 20-year contract for the development and management of leisure activities at the Northern Defences. This followed a meticulous Expression of Interest process which began in 2013.
As a result of this project, Fortress Attractions is investing £4 million to create the ultimate visitor attraction featuring heritage tours, zip-lines, climbing, archery, and play areas.
With public access remaining a priority, amenities such as picnic tables and calisthenics equipment will also be available on site for free.
By combining exceptional service with a resolute commitment to sustainability and community development, the company strives to leave a lasting impression on everyone who steps through its doors. Join Fortress Attractions now in exploring the stories of the past whilst building memories for the future.
Sleep:
FOR PREMIUM AMENITIES IN THE HEART OF GIBRALTAR...
The Eliott Hotel can be found right beside Main Street, and its central location is conveniently located within striking distance of most major tourist hotspots. Meanwhile, the veranda bar and terrace set the stage for relaxation, offering the perfect ambiance to unwind over refreshing beverages on the charming streets.
HOME TO HISTORY, CULTURE, AND WORLD-CLASS STORYTELLING
The Gibraltar National Museum is a place of discovery, intrigue, and heritage. Showcasing all aspects of Gibraltar’s rich history, the museum is a proud hub of educational activities and research.
Entry for adults is £15, whilst children under 12 are £7.50, and infants under five and Gibraltar ID card holders can enter for free.
Every ticket includes access to all galleries, 14th-century Moorish baths, archaeological garden excavations, special exhibitions, a bookshop, a giftshop, and the natural history museum.
Don’t miss out on your opportunity to experience Gibraltar’s unique culture.
YOU WOULD LIKE A STUDENT EXPERIENCE LIKE THIS:
In Focus
ALAMEDA WILDLIFE CONSERVATION PARK
Nestled within the beautiful Gibraltar Botanic Gardens, the Alameda Wildlife Conservation Park is home to a vast collection of both exotic and native species and is the only registered wildlife sanctuary in Gibraltar
THE PARK CARES for exotic animals confiscated by the authorities such as the Cotton-top tamarin, on loan from international zoos, to raise awareness of important endangered species through conservation education.
Providing the best possible care for all animals, each carefully curated exhibit takes into account the natural habitat of its resident species, simultaneously enhancing their lives and immersing the visitor into the natural worlds of mesmerising species such as the Burmese python, African grey parrot, and Indian peafowl.
The wildlife park began in 1994 as a collection of parrots, land tortoises, and monkeys all confiscated from illegal traders who were passing through Gibraltar.
Although the main purpose of the conservation initiative was to house confiscated animals, it became apparent that it could also be opened to the public to make people aware not only about illegal animal trade but also teach and enlighten about local wildlife conservation.
In 2013, after securing generous funding from the Parasol Foundation and His Majesty’s Government of Gibraltar, the park re-opened to the public after extensive renovation works to create immersive, natural rock habitats and exhibits for its animal inhabitants.
Today, through education, this incredible facility seeks to inspire people, young and old, to care about the natural world and instil a lifelong passion for conservation.
Cable car is a comfortable way to get to Alameda Wildlife Conservation Park Wellington Memorial at Gibraltar Botanic Gardens
Landmark Attractions
WWII Tunnels
During WWII, Gibraltar became a crucial Allied stronghold. Beneath its surface, an extensive network of tunnels were carved into the limestone, creating a hidden underground city.
These fascinating tunnels stored essential resources, maintained military equipment, and housed a garrison of soldiers in readiness for a prolonged siege.
This incredible underground world also provided a strategic advantage, allowing for surveillance of enemy movements in the Strait of Gibraltar and beyond.
Ocean Village and Marina Bay
Located at the picturesque gateway to the Mediterranean, Ocean Village and Marina Bay offer a sheltered base for yachts and other vessels alongside a selection of international restaurants and bars within this luxurious waterfront resort.
More than just traditional marinas, here you will find casinos, gyms, markets, and a wonderful selection of nightlife and other activities to indulge in throughout your stay.
Gibraltar Botanic Gardens
These spectacular gardens were first opened to the public back in 1816 and there are numerous commemorative busts and cannons dating back to the 19th century on display within.
For most visitors, however, the jaw-dropping beauty of the plants, flowers, and trees are what make the Gibraltar Botanic Gardens such a magical sanctuary, hosting a comprehensive combination of native and imported species.
Getting There and Around
DIRECT SCHEDULED AIR services to Gibraltar are offered from various UK locations including London, Bristol, Birmingham, and Manchester.
Flights arrive at Gibraltar International Airport (GIB), where visitors can safely cross the runway on a direct pathway into the nearby city centre.
Gibraltar is also easily accessible via mainland Spain as it adjoins the southern coast of the nation at the western end of the Mediterranean.
However, in order to be allowed through the border into Gibraltar you will be required to display a valid passport.
The land frontier is open 24 hours a day, seven days a week, and there are no limitations placed on the number of frontier crossings you can make as well as there being no charge to enter Gibraltar.
By sea, Gibraltar boasts a prime location at the southern tip of Europe, guarding the gateway to the Mediterranean, and is therefore an ideal port of call for cruise ships and yachts.
Once ashore, local taxi and bus services operate regularly but it’s equally as easy to get around on foot due to the location’s modest size.
Finally, for travellers with extra time to explore the surrounding regions besides Gibraltar, it is possible to interrail through neighbouring France and Spain.
Namibia
With extraordinary natural beauty, diverse wildlife, and cultural richness, Namibia is Africa at its most poetic. Don your sunhat, ready your camera, and join us on a journey that will redefine your perception of paradise
WRITER: LAUREN KANIA | PROJECT MANAGER: JOSEPH PERFITT
Greener, softer, slower – those travelling to Namibia should prepare to leave a part of their heart behind.
Situated on the southwest coast of Africa, the vast country is scattered with burnt-orange sand dunes that pierce the sky, endless coastlines dotted with the skeletal remains of shipwrecks, and roaming wildlife that many can only dream of seeing in person.
Namibia may be three times the size of the UK, but with a population of only three million, it is one of the most sparsely populated countries on the planet – making it a largely untouched slice of nirvana for those seeking a true sense of freedom.
With a rich cultural tapestry, the fabric of the country has been woven from the influence of Indigenous, Afrikaans, German, and other origins, making it a proud melting pot of stories and heritage. Its striking horizon, clear skies, and friendly people make it the ultimate African vacation.
Head to Sossusvlei to feel the sand of the towering red dunes shift beneath your boots, venture to Etosha Pan where lions drink from waterholes, and embark upon a journey to the Skeleton Coast for fog, solitude, and dramatic landscapes.
Travelling through Namibia is not about rushing from destination to destination; it’s about the in between. If you want a real taste of the country, forgo the checklist, drive with leisure, and let the silence do the work. Watch the morning fog clear to reveal elephant herds, hike through granite outcrops as jackals wail in a chorus, and explore the millennia-old history of the land with local guides.
With everything from rustic camping experiences under the night sky to 5-star lodges that will redefine your definition of relaxation to safaris that boast lions, giraffes, elephants, rhinos, oryx, and so many others, Namibia is a country ripe with opportunity.
Industry Insights
Hospitality Association of Namibia
HAN proudly serves Namibia’s tourism sector by embodying service, excellence, respect, value, and ethics, and reflects the full diversity of the country and its myriad offerings. Its main focus is to maintain highquality standards across hospitality establishments, ensuring visitors are able to fully experience all the nation has to celebrate.
that number today having matured to approximately 400. It represents the full spectrum of the hospitality industry because we believe that tourism is everyone’s business.
FOUNDED NEARLY 40 years ago, the Hospitality Association of Namibia (HAN) is a trade association for the hospitality sector in the country, with its members representing every area of the industry, including hotels, guest houses, guest farms, lodges, rest camps, restaurants, conference centres, and catering services.
Gitta Paetzold, CEO, expands upon the association’s origins, ambitions, and the secret treasures Namibia has waiting for those looking for a oncein-a-lifetime African adventure.
Outlook Travel (OT): Can you talk us through the origins of HAN and its initial vision?
Gitta Paetzold, CEO (GP): HAN was founded in 1987 by 16 members, with
Suppliers to the industry, as well as publishers of literature and marketing companies, have also chosen to join the HAN family to unite their voices behind efforts to develop a sustainable tourism industry in Namibia.
OT: What are your organisation’s current goals?
GP: HAN’s overall goals, or objectives, as defined by its constitution, are:
• To promote the common interests of the members of the association, as well as provide them with benefits from being a member, and
GITTA PAETZOLD, CEO
deal with all such matters.
• To promote the sound development of the tourism industry in general, specifically the hospitality industry of Namibia.
• To represent its members, whenever so required, and further promote, support, or oppose – as may be deemed expedient – any proposed legislative or other measures affecting the common interest of the members of the association.
OT: Please tell us more about HAN’s core values and what they mean to the organisation.
GP: Being in the service industry, with interpersonal focus as the key to our success in a flourishing hospitality industry, HAN played with the letters SERVE to define its core values, and listed them as such:
• Service – We exist to serve our members, and therefore, we shall not waver in our quest to promote and protect their collective interests.
• Excellence – We commit ourselves
to upholding the highest possible standards and shall also pursue and expect the same level of excellence for the hospitality sector.
• Respect – We embrace people from all walks of life and value their uniqueness and contributions.
• Value – We dedicate ourselves to proactive promotion and protection of the hospitality sector through value-adding collaboration to reach its full potential.
• Ethics – We shall uphold principles of governance and integrity in all our dealings and pursue truth.
OT: How do you market Namibia as a destination?
GP: HAN, as a non-profit voluntary organisation that advocates for the interests of its members, does not engage in active marketing activities for the country and its members directly.
However, as a key stakeholder and partner to institutions like the Namibia Tourism Board, which is Namibia’s statutory body established to both market Namibia as a travel destination
of choice as well as to regulate the sector and apply quality controls, HAN acts in an advisory capacity in terms of marketing efforts, choice of destinations, and target markets. It also advises its members on suitable events and activities to engage and participate in to ensure Namibia is represented as a desirable destination. In our efforts, we emphasise the diversity of Namibia in terms of landscapes, offerings, products, as well as the diverse cultural heritage the country offers, which makes it a unique selling point.
OT: How do you promote off-season travel?
GP: In the past, the Namibian tourism sector was strongly seasonal, relying on the main travel period of our source markets (predominantly Western Europe) from July to September. At the time, Namibia focused on winter, which is an ideal game viewing opportunity – when it is dry and animals are prevalent at waterholes – which we believed to be the main attraction our country had to offer.
Industry Insights
Things have changed extensively over the past decade, with our shoulder or green season from January to May offering spectacular sightings in terms of the colours of the desert, endless horizons of pastel, flowing rivers in otherwise arid outbacks, as well as seasonal cultural and gourmet experiences. From Namibia’s unique Omajova mushroom delicacy to the earthy Kalahari truffles
found in some parts of East-Central Namibia after rain. It is increasingly becoming a must-taste experience that brings travellers to our country between February and May.
The green season also offers opportunities for better prices and greater availability, which has seen a shift in demand for accommodation and the ebbing out of spikes in tourism numbers throughout the year.
There are a number of special offers, targeting local and Southern African Development Community (SADC) markets, but also green-season specials for international clients.
Being a long-haul destination and given the size of the country, travellers to Namibia need a certain number of days and weeks to make a journey to this southwestern part of Africa worthwhile. It is an ideal family destination, and we still depend on the Western holiday period for the bulk of our business.
OT: Are there any interesting projects in the pipeline you wish to highlight?
GP: A key attraction that Namibia shares with its neighbours is the Kavango-Zambezi Transfrontier Conservation Area (KAZA TFCA), the world’s largest trans-border conservation, joining the five countries of Angola, Botswana, Namibia, Zambia, and Zimbabwe. Namibia is actively promoting this region as ‘Africa’s Eden’ and, as such, continuously urges the implementation of a universal visa (uni-visa) for this region, making transfrontier travel across borders easy and convenient.
Although Namibia is a huge country in terms of size, as one of the world’s least populated countries with just over three million people, its scope and capacity in terms of air access and hosting world events are currently limited. As a tourism sector, we are rallying behind efforts of the government through the Namibia Airports Company and the Investment Promotion and Development Board to increase air access capacity and attract more international airlines to this destination – the prospects of success look promising.
Furthermore, Namibia is actively working to establish a strong meetings, incentives, conferences, and exhibitions (MICE) market. We have a particular focus on
the incentive’s component as the country, often referred to as ‘Africa light’, has well-established infrastructure in terms of roads and telecommunications, as well as a variety of venues for events. What is even more appealing is our seemingly endless potential to offer unique experiences to visitors in terms of scenery, cultural exchanges, and extreme sports activities, making it a perfect incentive destination.
Namibia is often still referred to as Africa’s best-kept secret, and whilst this title may hold some charm, HAN and the tourism sector in general are keen to shine more light on the scope of the tourism sector in Namibia. We are working on crafting an annual Tourism Market event that would allow for exposure, focus, and partnerships established both locally and internationally to reflect the full impact this sector has on Namibia’s economy and its people.
OT: Why, in your opinion, should someone visit Namibia?
GP: Africa is globally accepted as the cradle of mankind – reason enough to be visited by everyone at least once in a lifetime!
We are aware that this continent may still be perceived as the ‘dark continent’, and some are hesitant to explore it. However, we in Namibia can confidently say that our country offers the perfect entry into beautiful Africa, offering a perfect mix between the developed and developing world. Namibia boasts modern water and sanitation infrastructure in key centres across the country. Equally, our cultural diversity offers a wide range of gourmet dining experiences from traditional food and local product offerings to the tasty international cuisine offered at tourism
establishments by qualified chefs.
Namibia’s charm is that you have the best of both worlds. You can enjoy the comfort of modern-style city life, and within a five to 10-minute drive, immerse yourself in African bush life, far removed from the hassle and buzz of towns and nightlife.
Namibia is known to offer a soulful, liberating experience with its wideopen spaces and diverse landscapes. From the iconic Namib and Kalahari Deserts in the southwest to the wild running waters linking Kunene, the Kavango, and the Zambezi in the Northwest to the world’s largest trans-frontier conservation park, the country offers some very unique and diverse travel experiences.
“NAMIBIA
IS OFTEN STILL REFERRED TO AS AFRICA’S BEST-KEPT SECRET, AND WHILST THIS TITLE MAY HOLD SOME CHARM, HAN AND THE TOURISM SECTOR IN GENERAL ARE KEEN TO SHINE MORE LIGHT ON THE SCOPE OF THE TOURISM SECTOR IN NAMIBIA”
– GITTA PAETZOLD, CEO, HOSPITALITY ASSOCIATION OF NAMIBIA
OT: What are some of the country’s most unique landmarks?
GP: Namibia is best known for its freeroaming wildlife as well as its large national parks. Etosha National Park in North-Central Namibia is one of the country’s key tourism flagships, as are Sossusvlei and the Deadvlei desert dune area in the south – a UNESCO World Heritage Site.
Namibia’s first UNESCO World Heritage Site is Twyfelfontein and is home to an unparalleled number of San rock engravings. This rock forms a coherent, extensive, and high-quality record of ritual practices relating to hunter-gather communities in this part of Southern Africa, spanning at least two millennia. It is reflective of Namibia’s rich cultural history and heritage – a geologist’s or archaeologist’s dream.
Furthermore, Namibia is known as the country where the desert meets the sea, where the wild, cold Atlantic meets the vast hinterland of orange sand dunes in the Namib Desert. It also shares one of the world’s best wildlife recovery stories ever told. Namibia’s conservation and community tourism programmes offer an ideal platform to immerse and engage in authentic cultural
Industry Insights
experiences, alongside witnessing some of the traditional nomadic lifestyles and cultures of some of Namibia’s 14 different ethnic groups, most of whom have maintained their lifestyles and traditions over centuries and are proud to share their stories with guests.
OT: What trends are transforming the tourism industry in Namibia, and how are you utilising them?
GP: Namibia is part of the fast-evolving globe, and as much as we would like to offer our visitors the chance to detach and unwind, we are aware of the need for connectivity and speed. As such, the tourism sector is committed to providing connectivity in terms of its business operations and booking processes, offering travellers a link to home and the outside world.
Namibia also offers a variety of travel styles, including guided coach tours and a compilation of flexible individual traveller (FIT) tours, as well as the independent ‘self-drive tourist’ – a market segment that currently dominates the Namibian tourism industry.
This is possible through wellestablished infrastructure and booking portals providing direct access to the multitude of offerings to travellers from all parts of the globe. With large parts of Namibia’s attractions based in rural areas, its accommodation offerings span the full spectrum of high-end exclusive lodges, tented facilities, glamping, camping, and self-catering, making the country a truly accessible travel destination to suit any taste.
“NAMIBIA IS KNOWN TO OFFER A SOULFUL, LIBERATING EXPERIENCE WITH ITS WIDE-OPEN SPACES AND DIVERSE LANDSCAPES”
– GITTA PAETZOLD, CEO, HOSPITALITY ASSOCIATION OF NAMIBIA
OT: What challenges does the tourist industry in Namibia face?
GP: Given its location, Namibia is a long-haul destination for most of our key tourism markets. As such, air access remains our key challenge.
Post-COVID-19, and with the closure of our national airline, Air Namibia, the country has yet to see the return of an acceptable number of international airlines to service the route between this part of Southern Africa and Europe – let alone the Americas and Asia. Therefore, our potential for growth is currently hampered by a lack of air access, both in terms of numbers and costs of flights, given the near monopoly that current airlines connecting Namibia hold.
We are happy to note that Edelweiss, part of the Lufthansa Group, recently announced the introduction of twice-weekly direct flights between Zurich and Windhoek in the European high season – June to October – starting in summer 2026.
Furthermore, in a country where the traditional economy has been dominated by mining, fishing, and agriculture, tourism is yet to enjoy full recognition by its people and decision-makers in terms of the impact it makes, not only financially, but in terms of job creation, livelihoods, and community development. An active debate has started to ensure balance is maintained between sustainable development, land use, and conservation.
Namibia shares the global challenge of attracting suitable talent and skills to this industry, as tourism is seldom chosen as an ideal career path by youth.
As such, in 2023, HAN committed to the establishment of a Tourism Training Roadmap to document and showcase the potential this sector has in terms of job creation, entrepreneurship, and livelihoods for communities in remote areas where there is little chance of any other
income, but offer the kind of pristine, unique environments travellers and locals want to experience.
OT: Are you optimistic about the future of the tourism industry in Namibia?
GP: Definitely, as tourism may be the country’s only truly sustainable economic sector ever if developed and managed sustainably. Given the foundation and key pillars upon which the Namibian tourism model is based – namely the environment, conservation, wildlife, and its people – it may hold the golden key for sustainability and long-term economic profitability in Namibia,
with the tri-pod of people, planet, and profitability strongly established to cook up a tasty, vibrant, and unique tourism experience for all to enjoy.
In the sweeping landscapes of Namibia lies a story of hope:
The Rhino Momma Project, born from one family’s dream to save one of Africa’s most magnificent giants. What began in 2010 with the purchase of a lone bull rhino, Cedric, blossomed into a full-scale breeding sanctuary dedicated to preserving the white rhinoceros through passion, dedication, and unwavering commitment.
By January 2013, the first calf was born. Since then, the Project has celebrated the birth of over 160 calves—each one a triumph over extinction’s shadow. Their goal: expand to 60 mature cows, yielding 24–28 calves annually, enriching both numbers and genetic diversity.
Since 2015, intensified poaching in Namibia has pressed hard on reserves everywhere. In response, Rhino Momma instituted robust anti-poaching patrols—on foot, bike, e-bikes, in vehicles, and by air—demonstrating adaptability and resolve.
Meanwhile, prolonged droughts have made natural grazing impossible, and feedstock costs have skyrocketed. In 2018, the Project formalised as a nonprofit organisation to raise critical funding and global awareness.
The Rhino Momma Project is not just a breeding initiative—it is a full-circle conservation effort that includes education, and critical care for vulnerable animals. At the heart of this deeper mission lies the Rhino Orphanage, a sanctuary for calves who have lost their mothers to poaching or natural causes.
Among the orphans cared for here most recently are Lilly and Venasha, both rescued as vulnerable, terrified calves. Lilly and Venasha were both rescued and brought to the Rhino Momma Project at only a few days old.
Rhino orphans represent the human cost of poaching— the emotional trauma, the loss, and the resilience required to heal. Their survival is a powerful testament to what compassion, skill, and funding can achieve. The orphanage is not open to the public for the safety of the calves, but it remains a central part of Rhino Momma’s conservation journey—helping those who would otherwise never survive.
The Truth About Dehorning: A Vital Line of Defence
One of the most effective, yet misunderstood, tools in the fight against
rhino poaching is dehorning. While it may seem drastic at first glance, dehorning is a humane, proactive conservation measure used to deter poachers by removing the very reason rhinos are targeted—their horns.
The process is entirely painless for the rhino. It begins with expert teams darting the animal, usually from a helicopter, to safely anesthetise it. Once the rhino is sedated and fully unconscious, conservationists use a specially designed saw to remove the horn—no different from trimming a human fingernail, as the horn is made of keratin. No nerve endings are affected, and the procedure is carefully monitored by veterinarians throughout.
After the horn is removed, the rhino is gently revived. Within a few minutes, it is back on its feet, groggy but unharmed. Over time, the horn naturally regrows, making repeat dehorning necessary every 18 to 24 months.
While the benefits of dehorning are significant—namely, making rhinos far less attractive to poachers—the procedure is also extremely costly. Each dehorning operation involves skilled personnel, veterinary oversight, helicopters, and specialised equipment. The financial burden is steep, and it is only through donations and support from responsible tourism that projects like Rhino Momma can afford to continue these life-saving interventions.
Guests staying at Kifaru Luxury Lodge may even have the rare opportunity to witness this extraordinary conservation work firsthand, under expert supervision during sponsored dehorning procedures. It is an unforgettable reminder of the dedication, care, and complexity involved in protecting Namibia’s rhinos.
There are many ways to support the Rhino Momma Project— but perhaps the most memorable and meaningful is through a visit to Kifaru Luxury Lodge and Bush Camp.
Tucked into the same vast reserve where these rhinos live and grow, Kifaru offers guests the opportunity to directly support rhino conservation while experiencing Namibia’s raw beauty. Each stay at the lodge contributes financially to the ongoing work of the Rhino Momma Project—including care for orphans like Lilly and Venasha, anti-poaching patrols, and dehorning.
Through specially curated experiences, guests may learn more about the rhinos’ stories, witness conservation in action, and gain a profound sense of connection to this cause. Kifaru is not just a destination—it is an invitation to become part of something extraordinary.
By choosing to visit, you do more than enjoy a luxurious safari. You step into a purpose-driven journey, one that brings you closer to Namibia’s most majestic animals—and gives them a stronger chance at life.
Kifaru Luxury Lodge and Bush Camp –
A Sustainable Tourism Model
Nestled amidst wild Namibian beauty, Kifaru Luxury Lodge and Bush Camp is more than accommodation— it’s a visceral connection between guests and conservation. The name “Kifaru” means “rhino” in Swahili, and the lodge was conceived as a vital pillar to support the Rhino Momma Project financially and philosophically.
Opening in 2019, Kifaru Lodge was designed to generate sustainable tourism revenue directly channelled into rhino conservation. Even after the pandemic paused operations, bookings gradually resumed by 2022, enabling direct support of Rhino Momma’s patrols, dehorning treatments, and feedstock during drought. Today, a large percentage of the lodge’s income is donated to the non-profit, blending luxury hospitality with ecological stewardship seamlessly.
With only six rooms in the main lodge and 12 at the rustic bush camp, Kifaru offers intimate exclusivity.
The lodge’s river-stone infinity pool overlooks a floodlit waterhole; guests dine on local produce while panoramic views deepen the bushveld connection.
The Bush Camp, 5km from the main lodge, features barn-style architecture, wrap-around verandas, a communal pool, cosy ensuite rooms, and a rustic farm-
dam-style ambiance. All this comfort is intentionally modest so that attention turns outward—to nature, wildlife, and the cause.
Kifaru is not an overnight stop but a destination to linger.
At Kifaru, experiences extend well beyond game drives. Guests can participate in Morning Game Drives and Sundowner Drives, immersing themselves in wildlife and sunsets. Rhino tracking by foot offers a hands-on lesson in conservation. The emotional highlight for many is “Brunch with the African
Unicorns”, where guests can enjoy a meal in proximity to rhinos under expert supervision.
Every night spent at Kifaru is a vote for the future of rhinos. Bookings and onsite activities funnel revenue directly to the Rhino Momma Project. Guests also help amplify the message—through storytelling, social sharing (without geotags), and global word of mouth. The lodge enforces strict privacy for the safety of the animals, underscoring their commitment to conservation ethics.
In many parts of Africa, conservation hinges on continued funding—especially for complex programmes like Rhino Momma. Kifaru offers a model where tourism underwrites critical operations: antipoaching patrols, breeding infrastructure, veterinary care, feed supplementation, and drought resilience. This partnership demonstrates how luxury travel can
be a force for good—not extravagant excess, but responsible stewardship. It invites guests to enjoy nature while actively safeguarding it.
An Invitation to Care
In the silent dawn light of Namibia, a mother rhino nudges her calf. In the dusty bush, anti-poaching patrols watch vigilantly. Within a lodge perched on remote hills, guests sip cocktails while watching wildlife gather. And across continents, we—readers, travellers, supporters—hold our breath in the hope that rhinos endure.
The Rhino Momma Project and Kifaru Luxury Lodge and Bush Camp embody a shared ethos: that conservation and human connection can sustain each other. One nurtures rhino herds, the other invites us into their world, making us part of the solution.
If you feel stirred by their story, consider booking a stay, supporting an orphan, or simply sharing their mission. You become not just a spectator, but a custodian of life. Together, we can help the rhino not just survive—but thrive.
To learn more or support the cause, please visit: Rhino Momma Project –https://rhinomomma.com
Kifaru Luxury Lodge & Bush Camp –https://www.kifarulodge.com
Twyfelfontein
Step back in time and explore a life-altering destination where traces of humanity from eons ago can be witnessed first-hand.
LOCATED 100 KILOMETRES (km) from the sea, where the scenery shifts from the dry red sands of the Namib Desert to the lush waving grasslands of Damaraland, lies a valley that stretches across the sandstone plateau. It is within this valley that Twyfelfontein – Namibia’s first UNESCO World Heritage Site – is situated.
Renowned for being home to one of the largest single groupings of ancient engraved images in Southern Africa, Twyfelfontein’s ancient rock engravings – or petroglyphs – comprise approximately 2,500 individual paintings and engravings. These historic images were created by the San or Bushmen people, who lived in South Africa centuries ago in different hunter-fisher-gatherer societies and depict various scenes, including hunting, animals, and geometric patterns.
Specifically, the remaining motifs comprise antelopes, zebras, giraffes, lions, ostriches, and even seals – showcasing the global interactions and travels the people of that era
embarked upon. The site is one of the most coherent, extensive, and high-quality records of such ritualistic practices relating to communities from between 2,000 and 10,000 years ago, eloquently bringing to life the connection between the ritual and economic practices of the age.
The name Twyfelfontein roughly translates to ‘fountain of doubt’ in Afrikaans. It stems from topographer David Levin, who resided in the area with his family and cattle in the mid-20th century and had doubts about the capacity of the spring that ran through the valley, leading a local farmer to nickname him Twyfelfontein – a name which then stuck to the land.
The valley was declared a national monument in 1952 and a UNESCO World Heritage Site in 2007. Today, it can only be visited with a designated local guide in order to ensure the protection and longevity of the culturally significant engravings, which provide a uniquely preserved looking glass that transports visitors back in time.
Omaruru Game Lodge Experience
Firstly, please could you talk us through the origins of the Omaruru Game Lodge and its founding vision?
At Omaruru Game Lodge, the founding vision was to create a place where both guests and the owner could experience the beauty of wildlife in its natural habitat. Driven by a deep love for Africa, the owner journeyed across the continent before choosing Namibia for its breathtaking, untouched landscapes. The lodge was thoughtfully designed around a central waterhole to blend seamlessly into the bush, with round bungalows and a warm, welcoming atmosphere. Towering palm trees lend a tranquil, oasis-like feel. This unique focus on connecting people with wildlife continues to shape every guest’s experience at Omaruru Game Lodge.
What can avid travellers expect from a safari experience with Omaruru Game Lodge?
Travellers to Omaruru Game Lodge can expect truly special, up-close encounters with wildlife. For over 30 years, the lodge has remained deeply committed to conservation. During times of drought, we actively support local wildlife to help ensure their survival. This creates a rare environment where animals feel safe, yet remain wild, offering extraordinary viewing experiences. The safety and respect of both animals and guests is, and always will be, our highest priority.
Situated in the heart of the Erongo Region of Namibia, what makes Omaruru Game Lodge stand out from other safari providers in the country?
Omaruru Game Lodge was inspired by a profound passion for nature and wildlife, coupled with a sincere desire to share its breathtaking beauty with kindred spirits. Designed to feel like a tranquil oasis, the lodge is intentionally kept small, with a charming, intimate
restaurant that enhances its peaceful atmosphere. Our dedicated team, many of whom have been with us for years, play a vital role in nurturing the warm, welcoming spirit that makes both guests and staff feel truly at home.
In your opinion, how best can potential travellers prepare for the ultimate safari experience?
Arrive with an open mind and be ready to embrace the unexpected. Each lodge and region in Namibia has its own character, and that variety is part of what makes the country so special. Let yourself fully experience the landscape, wildlife, and culture so you can appreciate the true beauty and uniqueness of your adventure in the vast open country.
Please can you tell us more about the Omaruru Game Lodge Waterhole and the unique dining experience it offers?
Enjoy a sundowner on the lodge patio as animals gather at the waterhole, creating a picturesque and relaxing atmosphere. Later, dine indoors whilst watching zebra, wildebeest, giraffe, and more through the windows, with nature providing a living backdrop to your meal. Please note, the animals follow their own routines, so sightings can vary and cannot be guaranteed, but every visit offers its own special moments.
Looking ahead, are you optimistic for the future of the Omaruru Game Lodge?
We are very optimistic about the future of Omaruru Game Lodge. After recent renovations and a muchneeded good rainy season this year, there is a real sense of relief and renewed energy. The lodge has been a special place for 30 years, and we look forward to welcoming guests for many more years to come. Our goal is to ensure Omaruru Game Lodge remains a unique destination in Namibia for decades to come.
WIDELY CONSIDERED THE oldest desert on Earth and one of the largest in Africa, the Namib Sand Sea has an astonishing history of aridity that extends back between 55 and 80 million years. Stretching hundreds of miles along the Atlantic Ocean, the otherworldly desert emerges like a surreal oasis of towering sand dunes and ever-shifting shadows that cast vivid colours as the sun travels across
the sky.
The red-hued wonderland is both an incredible example of the evolution of a one-of-a-kind desert landscape and a sanctuary for wildlife that have uniquely adapted to the extensive environment.
Part of the reason the Namib Sand Sea is so exceptionally beautiful and distinctive is its status as an active
geological-geomorphological phenomenon. This is due, in part, to fog being the primary source of water across the three million hectares of desert. Various species have learned to thrive in the hostile environment by taking advantage of the fog-bathed coastal dunes and developing ways to trap the atmospheric water that blankets the landscape. The endemic plants and animals residing within
the sands are a globally important example of evolution and the ability of life to prosper in extreme environments. The desert was declared a UNESCO World Heritage Site in 2013 and is a haven for adventure-seekers and nature-lovers alike who are looking for a truly inspiring and unparalleled experience in the heart of the country’s natural wilderness.
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FOR A NEW DIMENSION IN NAMIBIAN TRAVEL...
Quiver & Co offers travellers the opportunity to feel the warmth and excitement of an unforgettable and authentic Namibian experience in one of its many stunning lodges. Inspired by intimate knowledge of the country’s natural wonders and a desire to share a love of hospitality, Quiver & Co ensures each guest experiences a genuine and passionate Namibian stay.
FOR AN OASIS-LIKE EXPERIENCE...
Omaruru Game Lodge is a private safari stay nestled in the heart of Namibia that has built a reputation over the past 30 years for its stunning natural beauty and unique wildlife encounters. Offering a perfect blend of tranquillity and adventure, the lodge is synonymous with comfort and seclusion.
Upon arrival, you will experience a uniquely designed wildlife reserve environment steeped in traditional architecture and complete with stylishly furnished bungalows. The lodge is home to elephants, rhinos, antelope, oryx, and many more, allowing guests to be led by experienced guides and observe wildlife in their natural habitats.
FOR A LUXURY SAFARI STAY...
An adventure that starts where the road ends, Kifaru Luxury Lodge and Bush Camp (Kifaru) offers guests an opportunity to immerse themselves in utter tranquillity.
Standing proudly on the beautifully weathered landscape of Namibia, Kifaru is so much more than just a stunning accommodation; it is a safari paradise.
With the name Kifaru meaning ‘rhino’ in Swahili, the conservation of the critically endangered animals is at the heart of the lodge’s ethos. A majority of the revenue generated by the lodge goes towards the Rhino Momma Project – an organisation dedicated to the care and repopulation of the species in Southern Africa.
The Kifaru reserve boasts over 60 different species of mammals and more than 300 species of birds. Visitors can explore the generous landscape on foot or via 4x4, with each experience carefully crafted to ensure the highest standards of safety and enjoyment. Feel the magic of the Namibian Bushveld as you learn more about the remarkably unique ecosystem whilst making memories for years to come.
With only six rooms on the property, travellers should expect nothing less than luxury and exclusivity at the lodge. For a more easy-going, adventurous experience, guests can stay at the rustic Kifaru Bush Camp located 5km from the main luxury lodge. Don’t forget to take advantage of the infinity pool that overlooks the floodlit waterhole, allowing you to enjoy watching myriad animals whilst sipping a cocktail or taking a refreshing dip.
Kifaru is more than just an overnight stop; it is a destination where you can linger and an adventure to embrace.
Eat:
FOR A RUSTIC YET AUTHENTIC DINING EXPERIENCE...
A shining pearl of warm Namibian hospitality, The Tug Restaurant is a location like no other that needs to be experienced firsthand. Embark on a culinary journey where each meal is renowned for its homemade freshness, locally sourced seafood, fresh produce, mouthwatering desserts, and tantalising South African wines.
Serving customers with unforgettable dishes for over 30 years, the restaurant has situated itself as a unique experience, expertly blending the region’s maritime history with modern culinary adventure. As a beloved spot for both locals and visitors, The Tug Restaurant offers a truly special dining experience with breathtaking ocean views.
FOR A RESTAURANT WHERE FOOD MEETS CULTURE…
Xwama Traditional Restaurant, based in Katutura, Windhoek, is a gateway to authentic Namibian gastronomy and living. Created with the aim of sharing real Namibian food and traditions, every recipe the restaurant serves carries stories passed down through generations.
Fort Sesfontein Lodge, rebuilt from a historic 1896 monument, now offering comfortable airconditioned accommodation, an excellent bar and restaurant service. It’s not just a stopover location but presents exciting activities, unique in the world: the Hoanib Game Drive features
four of the Big Five, including the famous desert elephants; the Kaokoveld Drive visits an authentic Himba village and showcases baobab trees and natural gems; the Damaraland Drive reveals ancient rock engravings, hot springs, and Welwitschias in untouched landscapes. As a special highlight, freerange rhino tracking is also available. More information, pictures and reservation forms are on our website.
When you enter, you’re immediately met with an authentic Namibian homestead. Stone walls, a thatched roof, wooden supports, and a top floor with genuine sand flooring all create a traditional ambience that only adds to the restaurant’s atmosphere.
With local markets supplying fresh ingredients daily, each dish is rich and a nod to the local environment. With the combination of home-style cooking, genuine setting, and knowledgeable staff, Xwama Traditional Restaurant is the place to visit for a real Namibian experience.
The Tug Restaurant Swakopmund (Since 1993)
An Iconic Family Run Restaurant on the rocks of the Atlantic Ocean
The Tug Restaurant – Where History Anchors Hospitality in Swakopmund
Set dramatically on the shores of Swakopmund’s historic old wooden jetty, overlooking the wild Atlantic Ocean, The Tug Restaurant is one of Namibia’s most unique and iconic eateries. With its quirky design, located on the rocks with panoramic ocean views, and deep roots in maritime history, The Tug offers a dining experience unlike any other—one where the past meets the present, and desert meets sea in perfect harmony.
Being a family run business established in 1993, The Tug offers warm hospitality served by enthusiastic people who care. At the centre of this renowned restaurant is a genuine piece of nautical heritage: the salvaged wheelhouse of the “Danie Hugo”, the last steam-powered tugboat commissioned for Table Bay Harbour. The tugboat was named in honour of Danie Hugo, a distinguished figure in South African railway history. The Danie Hugo
tugboat was constructed in Glasgow, Scotland and launched on 15 October 1958. Although designed for harbour work rather than open-sea voyages or fishing, the Danie Hugo was a sturdy and dependable vessel.
Soon after entering service, it was called upon to assist the 7,101-ton freighter Robin Locksley when the latter ran into distress—highlighting the tug’s role in keeping Southern African harbours safe and operational. When its working days ended in the port of Walvis Bay Namibia, the Danie Hugo was decommissioned— but not forgotten. In a brilliant stroke of vision and preservation, the wheelhouse was salvaged and repurposed to become the heart of The Tug Restaurant in Swakopmund.
Today, it stands not just as a unique focal point, but also as a living monument to maritime legacy and the enduring spirit of the Namibian Skeleton Coast.
A Place of Atmosphere and Character Walking into The Tug is like stepping aboard a ship docked eternally by the shore alongside the Swakopmund Jetty.
The weathered wood interiors, steel, and nautical decor, create an immersive, sea-bound atmosphere. Floor-to-ceiling windows frame uninterrupted views of the cold and wild Atlantic, offering a front-row seat to ocean sunsets, crashing waves, and often, seals, passing dolphins or seabirds drifting in the breeze. The deck offers the perfect photographic scene of the setting sun against dramatic clouds especially during hot winter days. Whether
you choose to sit inside the cosy, ship-like interior or outside on the deck with the salty air brushing your face, each table offers something special. It is a favourite spot for romantic dinners, celebratory occasions, business dinners and leisurely lunches with friends and family. The ambiance is elegant yet unpretentious, making it both a must visit for visitors and a cherished haunt for Swakopmund locals.
A Culinary Tribute to the Land and Sea While its architecture and location are undeniably impressive. The wholesome and fresh food keeps our guests returning time and time again. The Tug’s menu is a vibrant celebration of Namibia’s culinary diversity—drawing from both the rich Atlantic Ocean and the fertile Namibian interior. The Tug is not about pretentious fine dining but rather about good freshly prepared food served by people who care.
Fresh, locally harvested Atlantic oysters are a standout starter, often described by guests as among the best they have ever had. Seafood features prominently across the menu, from succulent grilled kabeljou (a Namibian favourite) to seafood platters brimming with prawns, calamari, mussels, and line fish—all expertly prepared and beautifully presented. Our signature calamari is caught in Namibian waters together with sole, hake and kingklip.
Carnivores are equally well catered to, with offerings such as venison loin, Namibian beef, and the ever-popular lamb shank. All meat served is A graded marked for export and hormone free. Each dish is thoughtfully paired with locally sourced ingredients, and flavourful sauces that reflect both global techniques and African tradition.
To complement the menu, The Tug offers an impressive wine list, with a strong focus
on South African estates. We also have a selection of Namibian and Spanish wines.
Our signature house wines “The Danie Hugo Collection” are uniquely blended for our Restaurant and not available commercially. Winemakers Pauline Roux, a French native and Paul Jordaan from a famous Swartland wine producer have made down to earth wines for the Tug in the Paardeburg region of the Western Cape. Whether you are in the mood for a crisp white to accompany your seafood or a bold red to pair with meat, the owners are always happy to recommend the perfect match.
Staff and Service – The Heart of the Tug
The food and location are only part of the story. What truly sets the Tug apart is its commitment to warm, attentive, and personal service. The staff of over one hundred—many of whom have been with the restaurant for years—bring a level of hospitality that feels both genuine and homely.
They know the menu inside and out, are quick with a smile or to share a story and ensure that every guest feels welcome from the moment they step through the door. In a town that thrives on tourism yet retains a keen sense of community, this balance of professionalism and warmth is what makes The Tug feel like more than just a restaurant—it feels like a home at sea.
With over 3,5 million guests served since inception and so many returning guests from every continent year after year our
social media ratings speak volumes about our obsession with serving our guests.
A True Swakopmund Icon
Swakopmund is a place of contrasts: German colonial architecture against African sand dunes cushioning the oldest desert in the world the “Namib Desert”, a loud roaring ocean (aptly named “The Skeleton Coast”) beside a dry and silent desert. The Tug Restaurant captures this contrast beautifully—honouring history while offering modern comfort, rooted in place yet open to the world. It is not just a dining venue, but a destination.
Visitors often describe it as one of the highlights of their Namibian journey, and for many locals, it is a place of tradition— where birthdays, anniversaries, and reunions are celebrated year after year.
As the sun sets over the Atlantic and the lights from the old wheelhouse begin to glow, The Tug remains steadfast— anchored in its past, beloved in the present, and destined to remain a treasured part of Swakopmund’s coastal identity.
A Culinary and Cultural Beacon in Swakopmund
As Swakopmund continues to develop as a hub for adventure tourism and coastal relaxation, the Tug Restaurant remains a vital part of its cultural fabric. It exemplifies how a restaurant can be more than just a place to eat — it can be a celebration
of local heritage, community, and the natural environment. Its success lies in its ability to seamlessly integrate Namibia’s rich maritime history with contemporary dining.
Tel: +264 64 402 356
Email: reservations@the-tug.com
Website: www.the-tug.com
Do:
FOR THE ULTIMATE SAFARI JOURNEY...
Having proudly become a leader in pilot-guide tourism, African Profile Safaris offers private, tailormade tours led by experienced pilots who also act as knowledgeable guides. Founded with a passion for nature and travel, the company prides itself on the ability to help families find the most suitable itinerary for a perfect and unforgettable trip.
FOR PREMIER TRANSPORTATION…
Specialising in the provision of exceptional car rental experiences across Namibia, Savanna Car Hire boasts decades of expertise. As the first choice for travellers embarking on unforgettable journeys, the company takes pride in offering an extensive selection of high-quality 4x4 hire options throughout the country.
Catering specifically to those who seek the thrill of adventure and beauty of the outdoors, the company takes its motto of ‘quality over quantity’
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seriously. With a fleet of over 200 well-maintained rental vehicles, each serviced by top-tier mechanics, Savanna Car Hire makes your Namibian journey one to remember.
FOR A DESTINATION WHERE TIME STANDS STILL…
As featured in pop culture such as the TV series Fallout or on the Animal Planet Channel, Kilmanskop was once a rich and vibrant mining town in Southern Namibia that has since become abandoned and is now at the mercy of the arid Namib Desert.
Embark on a tour of the hauntingly striking ghost town, where you can witness first-hand the remnants of homes, a hospital, a casino, and more through either a guided tour, which lasts between 45 and 60 minutes, or an audio tour where you can explore at your leisure.
Book your visit today and prepare yourself to be enchanted with the history of Kilmanskop and the infinite power of the desert landscape.
Kavango-Zambezi Transfrontier Conservation Area
The Kavango-Zambezi Transfrontier Conservation Area (KAZA TFCA) is one of the largest in Africa, spanning five southern countries and offering incredible biodiversity and the chance to encounter wildlife up close in their natural environment. Visitors can see elephants, lions, rhinos, and more in vast, unspoilt wilderness, making KAZA TFCA a mustsee for wildlife enthusiasts and those interested in cross-border conservation efforts. The area covers savanna, grassland, dry, and moist woodland biomes, merging to create a distinctly rich ecosystem.
Skeleton Coast
The Skeleton Coast is a remote and rugged stretch of shoreline in Northwest Namibia, known for its shipwrecks, dense fog, and stark beauty. Where the Namib Desert meets the Atlantic Ocean, the coast is characterised by shifting sands, rocky shores, and dramatic landscapes. Equally, the destination is famous for its unique wildlife and the remnants of historical shipwrecks and whale bones.
Sossusvlei
Located in the Namib-Naukluft National Park, Sossusvlei is renowned for its majestic red sand dunes, boasting some of the tallest in the world, such as the Big Daddy dune (325 metres). The area also features striking landscapes, including Deadvlei, with its ancient dead camel throne trees set against contrasting white clay pans and vivid dunes. Sossusvlei is a haven for photographers, hikers, and those enthralled by desertadapted flora and fauna.
Getting There and Around
FLYING INTO NAMIBIA is the most traditional way of getting to the country; however, there are very few direct flights into Hosea Kutako International Airport (WDH), located 45km east of the capital city of Windhoek. Therefore, most international travellers should expect at least a layover or two before arriving.
Companies such as British Airways and Virgin Atlantic have regular flights from London Heathrow Airport (LHR) to OR Tambo International Airport in Johannesburg (JNB), which then makes it a quick hop from the city into Namibia. Virgin Atlantic even has an alliance with South African Airways, making it easy to book the two flights together.
Whilst many may think that booking a flight is the most important part
of a trip, in Namibia, securing a car is undoubtedly even more crucial. Driving around the vast country isn’t just a mode of transport – it’s part of the trip itself. Full of long drives, empty roads, and ample scenery that encourages every visitor to stop, admire, and breathe it all in, the country is designed for slow travel. Ideally, a 4x4 is the best rental option to traverse between destinations, as many of the most memorable views and experiences are off the beaten path.
With wide open roads, endless skies, and landscapes that seem otherworldly, Namibia’s beauty is in the silence, space, and journey between destinations.
There is no best time to visit the country, as each season has its own offerings and highlights to bask in. The
dry season from May to October is traditionally the most popular season, as the days are long and sunny, the skies are blue, and countless animals of all shapes and sizes gather around waterholes.
June to August is peak safari season, with cool nights and striking landscapes. November to April is the summer wet season, and whilst you may get stuck in a rainstorm or two, it is the best time to witness the landscapes turn green, baby animals emerge into the world, and the local birdlife explode in hypnotic song.
Ultimately, the best time of the year to visit is entirely dependent upon the type of holiday you wish to have. Whether that be chasing wildlife, cool evenings beneath dazzling stars, or eerie and empty landscapes, Namibia is truly a destination of dreams.
GALÁPAGOS ISLANDS
Bountifully biodiverse and brimming with once-in-a-lifetime opportunities to catch a glimpse of Earth’s most unique species, the Galápagos Islands are an archipelago like no other.
Comprising 13 major islands, something spectacular awaits every traveller
WRITER: LUCY PILGRIM | PROJECT MANAGER: ALFIE WILSON
Amicrocosmic world of scientific wonder and exceptionally rare wildlife not seen anywhere else on Earth, the Galápagos Islands have been a verdant hub of fascination for centuries.
Left untouched for thousands of years until they were discovered in 1535, this Edenic paradise was left to blossom and evolve and has since enticed and enthralled nature lovers, intrepid explorers, eager travellers, and even worldfamous scientists.
Indeed, the Galápagos Islands famously provided key evidence for Charles Darwin’s theory of evolution and natural selection during his five-week expedition to the archipelago in 1835 – a landmark moment in modern science.
Darwin and his transformative legacy can be felt across the region to this day, rooted deep within the archipelago’s extensive conservation efforts. Specialist reserves and conservation areas continue to provide travellers with unbelievable opportunities to see majestic creatures and otherworldly species such as the marine iguana, 13 different groups of finches, the Galápagos giant tortoise, the Galápagos penguin, the waved albatross, and so much more.
As one of the first locations to be named a UNESCO World Heritage Site in 1978, this diverse network of exceptionally rare flora and fauna make the Galápagos Islands an undoubtable haven for nature lovers and keen conservationists.
Yet, despite its outstanding biodiversity, the islands offer a vast spectrum of travel experiences that cater to not only science lovers, but curious biologists, passionate conservationists, tranquil beach sunbathers, adventure seekers, and tenacious trekkers.
Indeed, the archipelago offers a never-ending map of outstanding hiking trails that span from the jutting lava rocks of the archipelago’s 21 volcanoes to the gentle shores of its pristine seascapes, offering a path for the most intrepid explorer or hiking novice, with particularly special routes on the islands of San Cristóbal, Santa Cruz, and Isabela.
From the highlands of mighty volcanoes to the wonderful underwater world, the Galápagos Islands are also packed with diving and snorkelling experiences that let travellers immerse themselves in and marvel at meandering turtles, playful penguins, whale sharks, and other serene ocean dwellers.
For those seeking a little luxury, the archipelago has myriad cruise liners and extravagant yacht experiences to choose from, allowing destination-goers to glamorously explore everything this stunning archipelago has to offer.
Whether travellers are looking to follow in Darwin’s footsteps and catch a glimpse of the archipelago’s exquisite endemic species, explore its outstanding landscapes via foot, snorkel in the majestic seas, or island hop in style, the Galápagos Islands are the crowning jewel of the Pacific Ocean.
Industry Insights
RESPONSIBLE FOR positioning
Ecuador as a world-class destination, the Ministry of Tourism of Ecuador promotes sustainable, inclusive, and innovative tourism that showcases the incredible diversity of the country’s four worlds – the Amazon, the Andes, the Coast, and the Galápagos Islands.
Mateo Estrella, Minister of Tourism, tells us more about the organisation’s commitment to enhancing visitor experiences, empowering local communities, and conserving the country’s natural and cultural heritage
MINISTRY OF TOURISM OF ECUADOR
Outlook Travel (OT): Firstly, in what ways do the Galápagos Islands stand out from the rest of Ecuador as a top travel destination?
Mateo Estrella, Minister of Tourism (ME): They are truly a living museum and natural sanctuary.
Whilst mainland Ecuador offers breathtaking volcanoes, rich cultural traditions, and vibrant cities, the Galápagos Islands are unmatched in their pristine beauty and scientific significance.
They are the only place on Earth
where you can walk amongst species found nowhere else, surrounded by crystal-clear waters and untouched landscapes that captivate every traveller.
OT: Can you highlight some unique features of the archipelagos’ three main islands: San Cristóbal, Santa Cruz, and Isabela?
ME: San Cristóbal is a favourite amongst adventure seekers – it’s home to the only permanent freshwater lake in the Galápagos
Islands, El Junco Lagoon, and boasts world-class surf spots like Punta Carola, which is ideal for those looking to ride the waves.
Santa Cruz is the heart of conservation in the Galápagos Islands. It is home not only to the iconic giant tortoises – observed roaming freely in the lush highlands, a moving and unforgettable experience for any traveller – but also the Charles Darwin Research Station, a global hub for scientific study and conservation.
Isabela, the largest island in the archipelago, is a land of volcanic wonder where visitors can hike the impressive Sierra Negra crater, spot wild flamingos in secluded lagoons,
and relax on tranquil beaches with stunning sunsets.
The island also offers exceptional opportunities for snorkelling, revealing an underwater world teeming with marine life – sea turtles, rays, and colourful fish amongst lava tunnels and coral reefs.
It’s a true paradise for nature lovers, both above and below the surface.
OT: Renowned across the world for its endemic flora and fauna, how can budding conservationists best explore the Galápagos Islands’ incredible wildlife?
ME: The best way to explore the islands’ extraordinary biodiversity is through guided experiences led by certified naturalist guides from formal, authorised tourism operators.
Visitors can discover the archipelago in two main ways: by joining boutique cruises that navigate between islands, offering comfortable onboard accommodation and expert-led excursions, or by staying on inhabited islands and taking daily boat trips to nearby sites, which allow for deeper natural immersion. Both options provide unparalleled access to wildlife and landscapes whilst supporting conservation and sustainable tourism practices.
Currently, the islands offer a wide range of tours, including snorkelling, diving, and wildlife observation, all designed to bring visitors face to face with unique species like marine iguanas, sea lions, blue-footed boobies, and giant tortoises.
These experiences are not only unforgettable – they also contribute directly to conservation and community development.
OT: How can travellers best experience the magnificence of the Galápagos Islands’ volcanoes and lava tunnels?
ME: To truly experience the volcanic power of the Galápagos Islands, visitors should explore with certified guides via formal tourism services.
Hiking Sierra Negra on Isabela Island – one of the largest volcanic craters in the world – offers breathtaking views and an unforgettable journey through dramatic lava landscapes.
In Santa Cruz, guided tours through ancient lava tunnels provide a unique opportunity to walk inside the geological veins of the islands, learning about their formation in a safe and educational environment. These experiences connect travellers with the raw, untouched essence of the archipelago.
To explore the area’s deep connection to Charles Darwin’s theory of evolution and know more about ‘nature’s laboratory’, travellers can visit the Charles Darwin Research Station. Here, people can learn about the investigation into endemic species and efforts to preserve them in their natural environments.
OT: In your opinion, what is the archipelago’s most underrated attraction?
ME: Floreana Island, often overshadowed by its more famous regional counterparts, is a hidden gem teeming with unique wildlife and breathtaking landscapes.
This lesser-known destination
“WHILST MAINLAND ECUADOR OFFERS BREATHTAKING VOLCANOES, RICH CULTURAL TRADITIONS, AND VIBRANT CITIES, THE GALÁPAGOS ISLANDS ARE UNMATCHED IN THEIR PRISTINE BEAUTY AND SCIENTIFIC SIGNIFICANCE”
– MATEO ESTRELLA, MINISTER OF TOURISM, MINISTRY OF TOURISM OF ECUADOR
boasts stunning beaches, crystalclear waters, and vibrant marine life, making it a paradise for snorkellers and nature enthusiasts alike.
The island’s rich history, highlighted by tales of its intriguing early settlers and pirates, adds a captivating layer to its charm.
With fewer tourists, Floreana Island offers a serene and authentic experience, allowing visitors to connect with the untouched beauty of the Galápagos archipelago in a way larger islands cannot provide.
OT: What challenges does the Galápagos Islands’ tourism industry face and how are you working to overcome them?
ME: The main challenge is preserving the delicate balance between tourism and conservation. We are committed to sustainable tourism practices, including strict visitor caps, environmental guidelines, and community engagement.
Through collaboration with local authorities, international organisations, and scientific institutions, we are ensuring tourism supports, rather than threatens, the unique ecosystems of the Galápagos Islands.
OT: Are you optimistic about the future of the tourism industry in the Galápagos Islands?
ME: Absolutely. The global demand for meaningful, nature-based travel is growing – and the Galápagos Islands are perfectly positioned to meet it. With continued investment in sustainability, infrastructure, and local capacity-building, we believe the future is bright.
Our goal is to ensure future generations can continue to marvel at this natural treasure, just as visitors do today.
Tel: (02) 399-9333 www.turismo.gob.ec
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FOR GRILLED CUISINE WITH AN ISLAND ATMOSPHERE...
Alive with character and even greater food and drink choices, IslaGrill Lounge has resided on the sunny, breezy shores of Puerto Ayora for over 14 years.
The restaurant’s laidback vibe is complimented by an eclectic menu specifically curated with signature cocktails and a fine selection of dishes that transport visitors to every corner of the world.
Foodies have the chance to experience the tantalising taste of grilled canchalagua, a traditional meal featuring the black-shelled mollusc that brings to life its delicate flavours, served with a fragrant coconut sauce.
Guests can also sample a staple Ecuadorian snack, Corviches, that combines green plantain, shrimp, and fish in a tangy citrus mayonnaise.
IslaGrill Lounge’s friendly atmosphere, unbeatable bites to eat, and breathtaking sea views continue to entice foodies from far and wide.
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FOR DISCOVERING AN ENCHANTING ADVENTURE...
As the gateway to an unforgettable Galápagos experience, Agora Tours specialises in land-based day tours and private adventures across stunning Isabela Island and beyond with knowledgeable local guides. Offering a seamless and meticulously crafted experience, Agora Tours is committed to delivering journeys that evoke profound enjoyment and create lasting memories.
FOR SEEING AN ABUNDANCE OF MARINE SPECIES...
Calipso Galapagos Expedition & Diving
A Boutique Hotel on San Cristobal Island
Enjoy our heated infinity pool with ocean views, warm jacuzzi, spa, gym, bar, and restaurant. We offer fully accessible areas, elevators, and public restrooms.
Just a three-minute taxi ride from the airport and a five-minute walk from the beach, our hotel blends comfort, sustainability, and a design that integrates naturally with the island’s surroundings. The architecture and décor are designed to harmonise with the landscape in a non-disruptive way, offering a serene and welcoming atmosphere.
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FOR A PASSAGE INTO THE MYTHICAL....
Inviting guests to experience the rare harmony between the raw wonders of the Galápagos Islands and the vibrant depths of the Amazonia, Golden Experiences & Travel offers award-winning cruises and ecolodges that are rooted in both luxury and purpose. As proud agents of change, the company works to uplift and protect the ecosystems it calls home.
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FOR A REFUGE OF TRANQUILITY AND BEAUTY...
A place where the immensity of the outside blends seamlessly with elegance, Hotel Indigo® Galapagos provides thoughtful decor, vibrant spaces, and unwavering spirit. After soaking in the magical views of the Pacific Ocean, guests can revel in global cuisine and local flavours at the hotel’s charming restaurant, Darwin’s Secret.
FOR A LUXURY ECO ADVENTURE...
Offering far more than just a place to stay, Pikaia Lodge crafts a magical and transformative experience as one of the most advanced green accommodations in the world, living and breathing environmental stewardship. Indeed, the space is specially designed for eco-conscious and thrill-seeking travellers who strive to be closer to the riveting natural world of the Galápagos Islands.
Pikaia Lodge is ideally located at the centre of the archipelago, nestled amongst the finest beaches the islands have to offer. As such, the hotel combines highly exhilarating and relaxing land-based and marine activities.
After a day of adventure, guests can sit and back and relax in one of the many stunning accommodations, whether it be the elegantly designed terrace and balcony rooms, garden suites, or pool suites, each facing lush, verdant landscapes that have characterised the wonderous archipelago.
Discover the Golden Side of the Galapagos Islands Aboard M/C Monique and M/ C Grand Ocean Spray
Both carbon-neutral vessels embody our Golden Touch: premium logistics, high-end cuisine experience, and responsible exploration in one of the world’s most extraordinary destinations. A Galapagos Beauty Endless Emotions
The M/C Monique is an energy-efficient cruise that combines advanced, efficient fuel systems with solar panels. Designed for an intimate experience with an exclusive capacity of 16 guests, it features panoramic staterooms and delivers premium hospitality with an exceptional crew-to-guest ratio of nearly one-to-one.
Alongside, the M/C Grand Ocean Spray, an ultimate-generation catamaran, combines innovation, comfort, and sustainability, highlighting elegant interiors and a panorama spa overlooking endless horizons.
The Golden Side of the Amazon: Welcome to La Selva Eco-Lodge & Retreat
In the heart of the Amazon Rainforest, La Selva EcoLodge & Retreat by GET stands as a carbon-neutral property within the Yasuni Biosphere Reserve, one of the planet’s most biodiverse wildlife hotspots. Elegant, well-appointed staterooms with panoramic views and ample open areas immerse guests in nature while ensuring both comfort and contemplation.
Guided by expert naturalists and native Kichwa guides, every excursion — whether on foot, by canoe, or through visits to local communities — fosters deeper connection and understanding. Our guests are pampered with premium hospitality and the signature Golden Touch.
La Selva embodies luxury with purpose in the Amazon.
BOASTING A PLETHORA of magnificent endemic bird species, marine life, and land mammals, one of the Galápagos Islands’ most-known animal groups is the Galápagos giant tortoise. Although they are primarily found on Santa Cruz Island, 13 different species reside across the archipelago and have evolved to survive each island’s unique conditions.
The wallowing and beautiful creatures are the archipelago’s namesake; Galápagos is the old Spanish word for saddle, harking back to the name early settlers used to describe the tortoises with their robust, sturdy shells.
The Galápagos giant tortoise species have been one of the hardest hit historically, with much of the population being exploited during the 18th and 19th centuries, resulting in them becoming critically endangered.
As such, there has been considerable conservation
efforts in recent decades to help restore these groups, including tortoise breeding and rearing programmes.
The most famous place to see the Galápagos giant tortoise in captivity is the Fausto Llerena Breeding Centre in Puerto Ayora. Here, visitors can see a vast range of species as well as gain a unique insight into how these creatures have evolved and the importance of protecting them.
Elsewhere, Galápagos giant tortoise populations are typically sighted in greener natural habitats across the islands’ highland areas, particularly in specialist reserves.
Notable farms include Rancho El Manzanillo, Rancho Primicias, and El Chato Ranch, where the tortoises roam free amongst an abundance of flora and fauna.
Visitors can also catch a glimpse of these majestic creatures on Volcán Alcedo between the months of June and December.
THE GALÁPAGOS, AUTHENTICALLY EXPLORED
At Agora Tours, we believe life’s most unforgettable moments aren’t mass-produced — they’re rooted in place, guided by locals, and curated with care.
As a family-run company based on Isabela Island, we design tailor-made landbased itineraries across the Galápagos, including both inhabited islands and remote
“a strategy — it’s simply how we do things. Every trip supports the local economy, empowers communities, and helps protect the natural world that surrounds us.
By working only with islandbased partners and advocating for low-impact, longer-stay travel, we ensure your presence benefits the Galápagos from within. And while your
It would not be possible to find a more positive, organised and friendly tour group with so much knowledge of the ecosystem and deep roots to the local community as Carlos and Alicia at Agora Tours!
visitor sites. With us, travel becomes something deeper than logistics — it becomes connection. Whether you’re hiking volcanic trails at sunrise, snorkelling with sea turtles, or sharing a quiet moment in a highland village, each experience is crafted to immerse you in the real Galápagos.
This is not just where we guide — it’s where we live. Our family and our future are all here. That’s why sustainability is not
experience is seamless and personal, it’s also part of something much bigger: a collective effort to preserve the islands for generations to come.
At Agora Tours, we don’t just show you the Galápagos — we welcome you into its future.
We don’t believe in ticking boxes. We believe in collecting life experiences — stories that stay with you long after you return home.
Landmark Attractions
Darwin Lake
Named after Charles Darwin’s iconic expedition, this highly picturesque and dream-like lagoon is a landscape like no other. Situated at the end of a two-kilometre path on Isabela Island, the lake sits within a tuff cone of the mighty Volcán Darwin that can be seen from the lake, whilst a flurry of sea birds, such as Galápagos penguins and flightless cormorants, can also be observed.
Kicker Rock
Characterised by its signature boot-like shape and dramatically rugged cliff edges caused by centuries of erosion, the unique rock formation is a prime location for some of the best marine life the archipelago has to offer, making it the ideal place for snorkelling enthusiasts. Located near San Cristóbal Island, it also offers beautifully undisturbed beaches perfect for optimal relaxation.
Wall of Tears
Snaking through the undulating hills of Isabela Island, the Wall of Tears is a sombre but riveting reminder of the many prisoners sent to the island in the 1940s and 50s, who built the wall by hand over 14 years to surround their own prison. The wall is accessible via a short route that follows the shoreline near Puerto Villamil
Getting There and Around
THE GALÁPAGOS ISLANDS are only accessible by first flying to mainland Ecuador, before catching a flight from Mariscal Sucre International Airport (UIO) in Quito, Ecuador’s capital, or José Joaquín de Olmedo International Airport (GYE) in Guayaquil. From here, you can fly to one of the islands’ two main airports on Baltra and San Cristóbal Islands.
Travellers should note there are a number of mandatory fees when visiting the archipelago. Given that the Galápagos Islands is a national park, travellers must pay an entrance fee in cash of USD$200 dollars or USD$100 for children under 12 years of age, paid upon arrival at the archipelago’s airports. International visitors must also obtain a USD$20 tourist Transit
recommended method of travelling
more expensive.
such as on small ferries – known as lanchas – which are ideal for small
In any case, visitors still have the chance to delve deep into the coves or reach untouched shorelines with small, motorised dinghies, known
Montréal
As an oasis in an urban environment, the cosmopolitan metropolis of Montréal emerges as a city for all seasons. Embark on a culinary and cultural adventure on this dynamic river island that encompasses an array of attractions
WRITER: RACHEL CARR | PROJECT MANAGER: BEN WEAVER
Montréal is a vibrant and multicultural city located in the province of Québec, Canada. Known for its unique blend of European charm and North American modernity, it features a storied history, diverse neighbourhoods, and a lively arts and culture scene.
The city is characterised by stunning architecture, with centuries-old structures juxtaposed against contemporary designs. Old Montréal, with its cobblestone streets, offers a nostalgic glimpse into the city’s past, whilst areas such as Le Plateau-Mont-Royal are abuzz with trendy cafés, boutiques, and street art.
Montreal’s impressive culinary scene offers a diverse range of dishes, from traditional Québecois specialities like poutine and tourtière to innovative international cuisine, making it a gastronomic delight. Additionally, the city is renowned for its festivals and events throughout
the year, including music and comedy, which attract many visitors.
Meanwhile, Montréal en Lumière, or Montréal in Lights, is a captivating annual festival that transforms the city’s winter landscape into a dazzling spectacle.
With an enchanting fusion of culinary delights, mesmerising performing arts, and exhilarating outdoor activities, this radiant celebration brings warmth and joy to the chilly season as Montréal sparkles under a blanket of lights.
With its extensive parks, waterfront areas along the St. Lawrence River, and a range of outdoor activities available in both winter and summer, Montréal is a city that thrives in all seasons. Whether it’s Montréal en Lumière or summer street fairs, there’s always something happening in this dynamic metropolis.
Industry Insights
Tourisme Montréal
Outlook Travel (OT): Firstly, how has Tourisme Montréal’s overall mission and vision changed since our last conversation?
Yves Lalumière, President and CEO (YL): The summer kicked off with the Formula 1 (F1) Grand Prix, where we are a major sponsor. It’s an enormous event, attracting 350,000 fans.
We work incredibly hard on this occasion from both a public relations and government relations perspective and are excited to have renewed our
partnership until 2035.
F1 has strengthened its sustainability commitments to ensure they align with the highest international standards. This reassures attendees concerned about sustainability and reflects today’s evolving regulatory framework.
We have partnered with La Tablée des Chefs, a non-profit organisation tackling food insecurity and waste. We have our ecosystem attractions, as well as a variety of food and catering
Yves Lalumière, President and CEO of Tourisme
Montréal, shares insights on the city’s evolving tourism strategy, highlighting new sustainability initiatives, the importance of winter tourism, and the spirited celebration of local culture
options, conventions, and more to ensure any leftover meals are saved and surplus food is distributed. We’re actively promoting that and it is doing exceptionally well, deepening our commitment to sustainability.
We’re very proud to be ranked number one amongst big cities in North America on the Global Destination Sustainability Index. To deepen our engagement, we’ve also invested more time into being a fourseasons destination in North America;
there are not many of those – we’ve decided to re-engage in winter and reinvest in the tourism product.
We have Igloofest, a large electronic festival, so we’ve decided to invest in infrastructure to ensure folks coming to our city in winter have as much fun as they do in the summer.
We’re also attempting to attract international sporting events. We recently hosted the 4 Nations Face-Off ice hockey tournament and Presidents Cup golf competition, so
we’re very active on the sports scene and continue to engage in it.
Being aggressively involved in product development locally, we have programmes for promoters who want to change the landscape and offer unique attractions. We’ve just launched Montréal Bungee, the tallest bungee tower in Canada – that’s a new product for us and we’re working to ensure our visitors enjoy it.
We often say that Montréal is the playground of Canada, which is a nice way to position the destination.
In June, we had Les Francos de Montréal, a large festival which features French music. In the same month, we had the Festival International de Jazz de Montréal, the
world’s largest jazz festival, and the Just For Laughs comedy festival.
Now that we’ve started focusing heavily on gastronomy, Montréal is second only to New York in terms of the number of restaurants per square mile in North America. The city’s attributes are its vibe, festival and cultural scene, and gastronomy and the diverse products coming from various regions.
OT: Are there any projects Tourisme Montréal is currently developing for the tourism industry?
YL: We never stop, but I think the first is just a further deepening of our relationship with restaurants. The top 100 chefs in Canada
receive a complimentary 18-month membership and are featured on our highly active website.
We are also focused on promoting our cycling paths. Montréal is amongst the top 10 cities in the world on the Copenhagenize Index, particularly in terms of biking; this is a big feature of our city.
I would also say dispersing visitors by focusing on different neighbourhoods helps ensure they’re not all concentrated downtown.
We’ve won numerous awards for our marketing campaigns, including one in Europe, where we created the ‘Bring the Flame to Montréal’ campaign. The Olympic torch is coming to Montréal, one of the largest French-speaking cities, and will be available to watch on YouTube and our website.
OT: What is the most remarkable aspect of Montréal, and what makes the city so fascinating?
YL: It’s definitely the vibe of our city, the hospitality, and the openness. The international feel we have is a bit like London.
We offer 57 different cuisine varieties, which is significantly more
“WE HAVE NO QUALMS ABOUT SELLING THE WINTER SEASON BECAUSE OUR SUMMER IS ALREADY PACKED WITH NUMEROUS FESTIVALS. EXTENDING THE SUMMER TO ENSURE WE INVEST MORE IN THE WINTER SEASON HAS BEEN OUR FOCUS WHEN PROMOTING SEASONAL ACTIVITIES”
– YVES LALUMIÈRE, PRESIDENT AND CEO, TOURISME MONTRÉAL
than many destinations worldwide, and over half the people here speak three different languages.
The number of universities is second only to Boston, resulting in a large number of young people and international students. We have significantly expanded our network, now offering double the number of direct routes and destinations.
Our airports include new destinations such as Tokyo and Dubai, as well as various cities in India, so we have truly established ourselves as an international hub.
We’re at the crossroads of the US and Europe; Montréal is a great entrance into North America.
DID YOU KNOW?
• The city’s subway trains have a quirky method to reduce noise – peanut oil! Instead of conventional metal brake shoes, they use wooden ones soaked in the nutty substance.
• The 2012 remake of the science fiction movie, Total Recall, featured an apartment complex based on a futuristic real location in Montréal.
• Montréal’s flag symbolises its multicultural roots, featuring four emblems representing the French, English, Scottish, and Irish – the main ethnic groups that settled in the city.
• In 1857, chemist Thomas Sterry Hunt developed the distinctive green ink used on US currency at McGill University in the city.
• Singers Celine Dion and Justin Bieber, actor William Shatner, and iconic singer-songwriter and poet Leonard Cohen all hail from Montréal.
Diversification is a keyword now because you never know who your friends, allies, and enemies are.
The different markets that we prioritise are a key factor for us. Therefore, if the US is not coming, we know that folks from Tokyo are. However, daily flights are also coming into the city which is an important point, especially in uncertain times.
OT: What eco-friendly initiatives does Tourisme Montréal implement, and how does it promote sustainable travel?
YL: We’ve implemented carbon offset tools on our site and joined the Global Sustainable Tourism Council – one of the very few destinations in North America to do so.
We continue to work with the Global Destination Sustainability Index, where we’re ranked number one and are amongst the top five destinations in the world. We are very engaged in that, but we try to balance the commercial aspect with sustainability and equity.
On the board, we have parity between women and men, and we also have diversity. We’re strong in marketing and sales and have an
appetite for product development, allowing our visitors to enjoy a wide range of activities.
I’d say we’re a strong player in the Canadian ecosystem and a good example of a tourism office globally. Additionally, we’ve created an emergency fund for climate change. We’ve put CAD$1 million together for those who have been impacted by climate change, so that’s a very creative initiative.
OT: Are there any notable festivals or events that visitors should prioritise?
YL: The city prides itself on providing subsidies for all kinds of festivals, including music, comedy, and more. We had renowned comedian Dave Chappelle at the Just For Laughs festival in July, and there were a lot of international comics in the city for the festival.
Then there is the Festival
MURAL LE CHAT DE VAUVILLE BY SULY AND JUDITH BOILY VALOIS
International Nuits d’Afrique, the Montréal International Black Film Festival, and the Blue Metropolis International Literary Festival; we have around 100 festivals and many of them focus on diversity, which is very interesting.
We have many events that also focus on music, such as OSHEAGA. It’s amazing that we’ve got something like this on our island. Another great event is ÎLESONIQ, an electronic dance music festival that’s non-stop until the end of September.
OT: What are some must-see neighbourhoods and cultural attractions in Montréal?
YL: Montréal is where many of the festivals take place, and beside it, there’s Parc Jean-Drapeau. We also have the Quartier des Spectacles, which is similar to the London theatre district and where all the shows happen.
Downtown Montréal is another area where visitors enjoy themselves. We also have 1,200 parks, a unique feature that many cities in North America lack.
All of the districts in Old Montréal are like living in Paris for a weekend. It used to be that we promoted
ourselves as the Paris of North America; it’s a nice way of highlighting the entire region.
We also have districts like Mile End, which has been featured in Time Out magazine reviews, and Wellington Street, which is considered the coolest street in the world by the publication.
There is a lot to do outside the downtown area that appeals to the whole family.
OT: As a destination for LGBTQ+ communities, what activities promote inclusivity and diversity?
YL: It is such an important issue because a lot of states in the US are being avoided by conferences, so we’re picking up a lot of that traffic. They’re deciding to go to Montréal as we’re very open and diverse, so that’s been an opportunity for us.
I believe we are the largest Pride city in the francophone world, featuring a large parade and numerous activities in August. We also have a thriving year-round queer scene including drag shows and bars.
OT: What makes Montréal a destination worth visiting in all four seasons of the year?
YL: There is foliage in the fall. The leaves are changing colour, which appeals to the Asian markets quite a bit and Americans to a large extent as well.
We’re currently developing our campaigns. We have money for our campaign in the winter, which is unlike any other winter because there is a plethora of cultural events.
It’s as warm and as cold as you want as well, so a very different way of
positioning winter is presented. If you visit our site, you will see how distinct it is due to the numerous outdoor activities we offer at Igloofest, one of the key winter festivals.
We have no qualms about selling the winter season because our summer is already packed with numerous festivals. Extending the summer to ensure we invest more in the winter season has been our focus when promoting seasonal activities. This year, we’ve also decided to inform people, especially Americans and Europeans, about the value of the Canadian dollar.
OT: Finally, are you optimistic about the future of the tourism industry, and how do you see it progressing in the next five years?
YL: The number of aircraft being built
is a reason to be optimistic because everybody wants to travel.
There are opportunities in Asia, particularly China, as well as Russia, amongst others. These are all markets that are currently closed but will likely bounce back at some point.
Despite the continued growth before and after the COVID-19 pandemic, there are reasons to be optimistic considering the number of runways being built and the global growth of Airbnb.
It’s all about growing; now, it’s a matter of growing sustainably and everybody needs to be more in tune with reality.
I’ve always been very bullish on tourism and travel, and it’s the same with cruise lines. The number of sustainable ships is growing and more smaller destinations are being served;
downsizing is a very positive trend for the industry.
There are 2.7 visitors to Montréal for every resident. There has to be balance, and that’s why we have our Harmonious Destination initiative, which addresses our sustainability aspect.
There should be an equilibrium between the number of residents and visitors and they should be spread throughout the city.
Montréal: 514 844-5400
Canada or US: 1 800 230-0001 info@mtl.org www.mtl.org
Discover unmatched comfort at Le Cantlie Suites, the premier hotel for spacious accommodations in downtown Montreal’s prestigious Golden Square Mile. Perfect for business travelers, groups, and extended stays, our modern four-star suites blend space, style, and convenience with the comforts of home.
Each suite features a fully equipped kitchenette, stylish living area, and modern amenities. Enjoy high-speed Wi-Fi, 24-hour front desk service, and personalized assistance for a seamless experience whether you’re here for work, meetings, or leisure travel.
Step outside our doors to explore Montreal’s vibrant culture, world-class restaurants, shopping, and entertainment, all just minutes away. Our prime downtown location in the golden square mile makes Le Cantlie Suites the ideal base for discovering the city.
Corporate guests and groups enjoy exclusive rates, tailored services, and flexible meeting spaces when booking directly.
Le Cantlie Suites – Montreal’s home for business, leisure, and group stays.
There are places that do not merely welcome
Manoir Hovey is one such place.
Since 1899, this regal estate has stood like a whispered secret on the shores of Lake Massawippi, nestled in Quebec’s Eastern Townships just north of the Vermont border. Today, it is one of only a handful of properties in Canada to hold Two MICHELIN Keys—a distinction earned not by grandeur alone, but by soul.
To arrive here is to step into a living narrative. The Eastern Townships themselves offer a lyrical blend of pastoral farmland, rolling vineyards, and the gentle sigh of the Appalachian foothills. But Manoir Hovey is the story’s heart—a retreat where time slows and beauty lingers.
History is no stranger here. Dignitaries, poets, actors, and thinkers have long sought refuge beneath these eaves. There’s an elegant humility in the way the past coexists with the present—never boastful, always reverent.
you; they
envelop
you.
Enveloped by 30 acres of birch and pine forest, the heritage property is a portrait of elegance and sophistication. Each of the 51 rooms is inspired by nature and the rich history, uniquely styled with luxurious finishes, vintage artefacts, local artwork, and nature-inspired colour palettes.
The soul of the place, though, is found at the table. At Le Hatley, a five-diamond restaurant perched above the lake, Chef Alexandre Vachon orchestrates a kind of culinary storytelling. His dishes—rooted in Quebec’s terroir—evoke both memory and place. A foraged mushroom consommé. A sea urchin from Gaspésie. A whisper of maple where you least expect it. It is refined, seasonal, and deeply personal.
Steps away, the MICHELIN-recommended bistro offers a more casual, but no less thoughtful, expression of the region—perfect after a day spent kayaking the lake or meandering through forest trails.
And then there is the spa.
To call it a spa feels insufficient. Le Spa is a sanctuary perched between earth and sky, where wellness is not a treatment but a return—to balance, to breath, to being.
The thermal circuit, lakeside pool, and mindfulness rituals are wrapped in silence, scent, and serenity. It is, quite simply, a place to remember who you are when the world stops asking.
Even in winter, the estate is alive. Snow falls softly on cedar roofs; fireplaces crackle with the quiet confidence of a place that knows its worth. The heated pool steams beside the frozen lake, inviting the brave and the weary alike. Manoir Hovey does not shout. It doesn’t need to. It invites. It reveals. It stays with you.
Not as a memory. As a feeling.
Montréal’s Diverse Neighbourhoods
FROM THE COBBLED to the colourful, the streets make up the diverse neighbourhoods that give Montréal its very soul. It’s where visitors can get a strong sense of the city’s blend of English and French heritage.
The best place for exploring is Old Montréal, a treasure trove of history that transports visitors back in time with its Second Empire architecture and photogenic grand churches. Charming café-fringed squares offer plenty of opportunities for a pit stop from shopping at one-of-akind boutiques.
The Université du Québec à Montréal in the lively Quartier Latin attracts French-speaking students, resulting in an area with affordable restaurants and lively bars.
To the east, visitors will find an epicentre of LGBTQI+ life and entertainment in the Village, particularly during Pride
and other big annual events. The main strip is dotted with iconic spots, such as Cabaret Mado, which is famed for its deliciously outrageous drag shows. Massive nightclubs, such as Complexe Sky, feature different dance floors catering to every type of groove.
For hidden nightlife and Asian dining, Chinatown is compact but packed with authentic atmosphere. Visitors will find Hong Kong-style bakeries and dim sum parlours, whilst Vietnamese, Korean, and Japanese eateries also offer a fun vibe. In the evening, candlelit places, tiki bars, and speakeasies come alive as the rest of the world enters a slumber.
Le Plateau-Mont-Royal, meanwhile, is one of the most densely populated boroughs in Canada. This bohemian enclave features a plethora of parks, green spaces, and live local music in free-spirited places.
RECOMMENDS
Eat:
FOR COMBINING SIGHTS AND SAVOURS…
Hop aboard a brunch cruise with AML Cruises to experience Montréal by day or enjoy a dinner cruise with world-class circus performances and fabulous fireworks by night from the St. Lawrence River.
Sit on an outdoor terrace under the stars with a three or five-course dinner on the AML Cavalier Maxim as the Jacques-Cartier Bridge and the city illuminate.
FOR A TASTE OF MODERN MIXOLOGY…
At Bar Nacarat, expert mixologists await with seasonal cocktails, gourmet BBQ cuisine, and a high-energy atmosphere enhanced by DJs out on the terrace. Inspired by the glam rock era of Ziggy Stardust mingled with the 21st century, this stylish interior bar offers small and original dishes alongside local and microbrewed beers.
Do:
FOR THE WORLD’S LARGEST JAZZ FESTIVAL…
The annual Festival International de Jazz de Montréal is the highlight of the city’s cultural calendar, appealing to both jazz aficionados and novices alike.
Recognised as the largest jazz festival on the planet, the festival has been synonymous with musical passion and memorable moments for over four decades.
Sleep:
FOR A SERENE STAY…
90 minutes from Montréal, Manoir Hovey offers an unparalleled backdrop to luxurious living along the shores of Lake Massawippi.
This historic property has been intertwined with the Appalachian Mountains since 1899 and is nestled in the warm hospitality of the Eastern Townships region. Its elegant interior is a tapestry of discovery with various rooms, suites, cabins, and cottages available.
The restorative nature of the Nordic spa features a heated outdoor pool, allowing you to enjoy the wild surroundings. The combination of outdoor activities, rest and relaxation, nature and wildlife, as well as farm-to-fork cuisine, embedded in the Indigenous culture of the Abenaki people and European heritage, makes this a truly unforgettable escape.
FOR AN EXCLUSIVE CITY VACATION…
Hotel Le Cantlie Suites offers a range of spacious studios with compact kitchens and deluxe suites, featuring a dining experience that encompasses the flavours of Greece in its Zante Restaurant.
Additionally, guests can enjoy a buffet or à la carte breakfast at the LeMezz Restaurant and Bar.
PHOTOGRAPHY
Landmark Attractions
Parc Jean-Drapeau
In the heart of the St. Lawrence River lies Parc Jean-Drapeau, which is made up of two islands – Sainte-Hélène and Notre-Dame. The park offers an ideal escape with a variety of entertainment, sports, cultural, and recreational activities, or a leisurely stroll for those seeking a peaceful afternoon. The iconic Biosphère, a geodesic dome and environmental museum, is also located here.
Mount Royal
Central to the city’s landscape, this large hill stands at 764 feet tall and is part of Mount Royal Park. Offering breathtaking views, particularly from its summit, visitors can enjoy panoramic vistas of Montréal and the surrounding areas. On Westmount Summit, one of Mount Royal’s three peaks, is Saint Joseph’s Oratory, featuring a chapel with 10,000 candles and the largest domed basilica in North America.
Underground City
As a must-see architectural marvel, integrating modern and historic buildings, Montréal has an extensive underground network of complexes, known as the RÉSO – a homophone of the French word réseau. Stretching over 20 miles (mi), it includes everything from shopping centres to metro stations and boasts stunning artwork, sculptures, and installations, making it a unique experience.
MONTRÉAL IS EASILY accessible through various transportation options. The primary gateway is Montréal-Trudeau International Airport (YUL), located about 12mi from downtown.
The Société de transport de Montréal operates a comprehensive public transit system, including buses and an extensive metro with four lines (Green, Orange, Yellow, and Blue) that connect key areas, such as downtown and Old Montréal.
Getting There and Around
The city is bike-friendly, featuring dedicated lanes and the BIXI bike-sharing programme, which is ideal for eco-friendly transportation, especially during the warmer months. Many attractions are within walking distance, particularly in downtown and Old Montréal, allowing visitors to enjoy the city’s atmosphere and architecture on foot.
Taxis and rideshare services, such as Uber, are conveniently available, however parking can be limited and
costly for those considering driving.
Montreal’s public transit is committed to accessibility, making it easy for everyone to navigate the city. Most buses are equipped with ramps and designated spaces for wheelchairs, whilst accessible taxis are also available.
Whether you opt for public transit, biking, or walking, each option has its unique benefits for exploring this vibrant city’s dynamic essence.
Oman
A HIDDEN OASIS of tradition within the decadence of the Middle East, Oman’s diverse landscapes make for a trip of a lifetime, offering a rich melting pot of regional cultural heritage that is increasingly celebrated by the country’s burgeoning tourism industry.
The capital, Muscat, is a unique, bustling hub overlooking the Sea of Oman. The city’s hive of activity and humming atmosphere stretches across a magnificent harbour that features both luxury cruise liners and gently-bobbing dhow boats freshly returned from a fruitful fishing trip.
The Mutrah Corniche in particular is brought to life with vibrant markets and souks selling locals goods and
quaint cafés filled with Omanis and travellers alike quenching their thirst under the sun.
Other captivating landmarks sprinkled across Muscat include the brilliant Sultan Qaboos Grand Mosque, the largest mosque in the country with capacity for over 20,000 worshippers. Its dazzling exterior is topped by an opulent golden qubba, whilst the kaleidoscope of colours that make up its interior is nothing short of magnificent and a must-see for any visitors to the city.
Journeying south-west out of Oman’s most populous region and ascending into the arid mountains, travellers will come across small pockets
Situated on the periphery of the Arabian Peninsula, Oman’s warm and gracious locals, staggeringly beautiful natural landscapes, and rich cultural tapestry epitomise what it means to be from the Middle East and make for a once-in-a-lifetime trip across this distinctively unforgettable nation
WRITER:
LUCY PILGRIM | PROJECT MANAGER: JOSEPH PERFITT
of villages, typically consisting of large families whose many generations have resided there for centuries.
You’re immediately struck by the hospitality of these tight-knit communities, which are eager to teach guests about their exquisite traditions and ways of life to keep their sacred and fascinating heritage intact.
From darkening mountains to honey-coloured dunes, the country’s myriad sweeping deserts are home to the Omani desert people, known as the Bedouin community. The Arab-speaking tribes are nomadic to the nation’s many sandy plains, whose desert camps offer a unique experience and rare glimpse into Omani tradition.
Descending to the rolling waves of the coast,
ecotourism is of growing importance to the country’s travel experience. The golden shores of Ras Al Jinz in particular are a vital nesting site for hundreds of turtles and a major part of their conservation.
Spearheaded by local Omanis, travellers can get up close and personal to these one-of-a-kind creatures whilst also gaining an in-depth understanding of the protection and preservation of their natural habitats.
Additional unmissable sights include the gently hanging pottery and other local crafts that decorate the entire town of Misfat Al Abriyeen, the enchanting hues of the Bimmah Sinkhole, the captivating ancient highways of the Wadi Al Shab, and so much more.
Industry Insights
Visit Oman Visit Oman
Harnessing the power of digital marketing, Visit Oman strives to put the country firmly on the map of Middle Eastern destinations and showcase all the Sultanate of Oman has to offer. Shabib Al Maamari, Managing Director, tells us how the organisation strives to work with sustainable and small-scale businesses whilst creating a seamless, comprehensive travel experience for international visitors
Outlook Travel (OT): Firstly, can you talk us through the origins of Visit Oman and its founding vision?
Shabib Al Maamari (SAM): Visit Oman was first established by Mustafa Al Hinai, CEO of the Oman Aviation Group, in 2018 after he identified a gap in the tourism sector, particularly from an aviation perspective. Hinai subsequently developed Visit Oman’s distribution strategy.
This strategy has five initiatives, one of which was the establishment of a local business-to-business (B2B) engine that connects the country to the rest of the world and significantly improves Oman’s online presence.
Following the arrival of the COVID-19 pandemic in March 2020, the aviation sector got restructured and the project was put under management of the OMRAN Group.
We subsequently created a sophisticated booking engine that seamlessly provides all the necessary information for travelling in Oman. As a result, tourism products became far more accessible and bookable to travel agents and small to mediumsized enterprises (SMEs) worldwide who are interested in the country.
Shabib Al Maamari, Managing Director
Throughout the past 20 years, OMRAN Group has developed and established many hotels, resorts, and experiences, and continues to develop the sector under the supervision of the Oman Investment Authority and in collaboration with the Ministry of Heritage and Tourism (MoHT).
They are both actively investing in the entire tourism value chain, which led to the setup of Visit Oman postpandemic. It’s also worth mentioning that the OMRAN Group operates with a financial and commercial mindset and is activating the sector in partnership with the MoHT and contributing to realise the vision of the country and its tourism sector.
OT: How do you market Oman as an emerging destination in the Middle East?
SAM: It has been interesting to see how things have changed preand post-COVID-19. In response, Visit Oman has been following consumer behaviour very closely and endeavours to be fully transparent in its actions and decision-making.
We think the tourism efforts of
neighbouring Saudi Arabia are amazing. Previously, we liked to claim that we didn’t have any competition for our offering here in Oman, be it nature, adventure, culture, or history. However, we are no longer the only player in the Gulf Corporation Council (GCC) region with such tourism products, as the Saudis have been doing a phenomenal job.
Today, we are trying to do what we aimed to do when we started the organisation – uplift our digital presence by using both the biggest
suppliers in the country and SMEs. This is an area of interest for us because we want to develop our content with products and services that are attractive to tourism operators in the UK or Germany, for example. They want a seamless booking engine that has everything, including ready-made packages that can be bought with a click of a button. Tourism operators are also able to build customisable packages at varying price points, making the country even more appealing.
Industry Insights
We have been doing a very good job at this over the past four-and-ahalf years, having grown from zero products to over 300, alongside 123 directly contracted hotels and 80 contracted airlines. This means that travellers can purchase flights via different connections from many different countries, making it even easier to fly to Oman.
Overall, we have around 200 suppliers, and 80 percent of them are SMEs. Significantly, when booking one of these suppliers through an online platform, travellers can’t tell if it’s a large organisation or an SME they are booking with; rather, it shows the experience’s value.
This means that consumers can decide whether they like the
offering, its price, and reviews before booking. This, in turn, gives SMEs a level playing field, so we are trying to enable these small, family-led businesses through this digital component.
OT: In what ways does Oman embrace modern tourism offerings whilst also maintaining the rich culture and traditions that make the country so unique?
SAM: Visit Oman is striving to distinguish the country from its competing neighbours by focusing on authentic experiences.
A key example of this is a young man that decided to renovate a room in a ruin that dates back over 300 years! He fixed it up and rented the
room out to tourists, inviting people to come and stay in the village that his ancestors had built.
I visited the village last year and it now has over 20 rooms where you see many different kinds of tourists –Europeans, Asians, and locals – going to this small valley in the mountains. It’s a beautiful place that offers many great hikes, as well as a zipline that is used for luggage transfer whilst visitors walk around this amazing historical site.
The village’s host family uniquely cooks all the food, which often blows travellers away. The area also provides eco-conscious tourists with the opportunity to give back to the community through multiple initiatives.
A 10-minute drive away from the village are four world-class resorts that have varying offerings, ranging from pool cliff villas with butler service to private lodges and restaurants that resemble Michelin Star experiences. Additionally, Jabal Akhdar is one of highest peaks in the region and offers an incredible adventure..
Small villages such as these found in the valley have tour guides that speak English, French, German, and Italian, whilst a few speak Mandarin, as well as other languages. Visit Oman recognises that with the amount of multinational tourists, language matters, so we try to identify the right kind of tour guides for each visitor.
Oman has many other niches to be unlocked, such as stargazing, provided by expert tour guides either in resorts or up a mountain on a hike. This allows guides to describe the history and names of each star –which is a big part of Arabic heritage.
Tour guides can also provide information about the different star constellations and inform travellers about how best to see them. Numerous tour guides are also professional photographers who will teach visitors about how to capture the stars on their cameras. Although this is a small niche, it adds an element of something special and authentic.
What is being driven by locals in the mountains is likewise being driven by MoHT and the OMRAN Group for the ocean. With over 3,000 kilometres (km) of coastline, Oman’s beaches vary greatly from north to south.
In the former, visitors can witness how the mountains go straight into the ocean, which is rarely seen across the world. The north offers many other experiences such as scuba diving, snorkelling, fishing, or camping on private beaches.
Nizwa, meanwhile, is one of the most visited places in Oman, driven by the locals who regularly run old markets across the city. This is an
incredibly popular experience with a lot of tourists because it is one of the few markets that still preserves this type of system.
OT: How is Visit Oman utilising the digital landscape to further spread the beauty of the country?
SAM: Visit Oman is working hard to raise awareness and efficiently market the destination. Recent efforts towards this goal have included the introduction of major travel influencers to the country whose far-reaching social media posts hold greater credibility and weight
with travellers, particularly younger generations.
Visit Oman has also scaled awareness through the implementation of the business-toconsumer (B2C) concept. Evolving from the initial domestic B2B products, B2C has allowed us to branch out internationally. Therefore, we now operate with a businessto-business-to-consumer (B2B2C) approach, which has been a gamechanger for the organisation.
As part of this operational model, Visit Oman has entered into partnerships with notable online travel
operators including Trip.com, Expedia, and GetYourGuide, amongst many others. To put it into perspective, Trip.com has over 300 million active users on the platform, which has unlocked a previously inaccessible customer base.
Ultimately, we need to do more to spread awareness, effectively utilise our products, and work with the right suppliers – pushing B2B, B2C, and then scaling it. Contextually, when exclusively conducting B2B, Visit Oman was active in 30 source markets in 30 countries. However, once we introduced B2C concepts, the company became active in over 170 countries within three months.
Although Visit Oman doesn’t have a physical presence in these countries, its vast range of worldwide partnerships effectively market the destination and spread awareness of the country’s tourism offerings on the organisation’s behalf. As such, these agreements mutually benefit both the
Industry Insights
suppliers from a selling perspective and Visit Oman from a marketing perspective.
Our success also revolves around the user experience and identifying what platforms customers feel comfortable with so we can better market our products on this platform. Recent digital innovations such as artificial intelligence (AI) and ChatGPT are fantastic, and we need to quickly adapt to these shifts in order to fully take advantage of their potential.
Visit Oman also partners with the biggest telecommunications company (telco) in the country, which has a wonderful app we use to advertise our products. Being on the platform also means that customers have a greater choice of what tourism products and experience they purchase.
Going forwards, we need to make our country’s tourism products available on the biggest and most important platforms and ensure the user experience is as seamless as
possible for customers to find and book Oman’s incredible offerings.
OT: How best can travellers obtain the ultimate Omani desert experience?
SAM: Oman has endless desert options on offer. To truly experience the dunes, self-driving experiences are the best option, particularly for tourists seeking adventure and adrenaline-filled fun. We also have phenomenal suppliers who provide vehicles that are fully equipped with camping equipment and the appropriate amenities to sleep on the roof of the car if desired.
Providers also offer vehicles fitted with shower systems, as well as trustworthy safety and security measures. These companies map out routes for travellers depending on the experiences they want and provide detailed instructions on how to drive the car and what to do if drivers come across any difficulty, offering a fully comprehensive experience.
“OMAN HAS ENDLESS DESERT OPTIONS ON OFFER. TO TRULY EXPERIENCE THE DUNES, SELF-DRIVING EXPERIENCES ARE THE BEST OPTION, PARTICULARLY FOR TOURISTS SEEKING ADVENTURE AND ADRENALINE-FILLED FUN”
– SHABIB AL MAAMARI, MANAGING DIRECTOR, VISIT OMAN
For luxury-seekers who want to immerse themselves in the desert but don’t want to drive, we have exceptional camps in the middle of the dunes with private pools. Alternatively, there is also a superluxury category that goes a step beyond to provide an entire travel operation that caters to every need. In these cases, providers purposefully identify the most secluded areas in the middle of the desert where an entire camp complex is then constructed. Operators can completely
customise camps depending on any desired themes or activities, be it live music with classic Omani instruments, horse or camel riding, driving super luxury cars, riding in state-of-the-art helicopters, indulging in the expertise of a private chef, and much more.
The winter and autumn months, between September and April, are by far the best time to visit the desert. This way, tourists can avoid the high temperatures of the summer months and see the deserts’ beautiful landscape.
OT: Aside from Oman’s vast sweeping deserts, what other areas of natural beauty should travellers put on their bucket list?
SAM: Oman’s terrain is exceptionally beautiful and varies greatly throughout the different regions of the country, offering mountains, deserts, and oceans.
One place highly recommended by locals is Dhofar in the south, whose unique jungles distinguish it from the rest of the region.
Notably, the area is affected by the monsoon season and the Indian
Industry Insights
Ocean, so from mid-June until the end of August it’s cloudy and misty with much of the surrounding fauna turning green. This provides travellers with the opportunity to witness the stunning sights of waterfalls and mini rivers. The area is also differentiated by its changing temperature, which drops below 25 degrees Celsius.
Oman’s biodiversity is also extremely unique. The OMRAN Group recently made the decision to focus 40 percent of its investment over the next five years on identifying and developing unique experiences, such as witnessing the Arabian gazelle, which has become very famous. Tourists can view these majestic creatures at one of the many large sanctuaries across the country.
Oman further stands out as a top tourist destination due to its many wadis – ancient routes that stretch between two mountains. The terrain of these wadis is very unique as it primarily contains rocks and water, making these areas the perfect place to go hiking. Travellers can enjoy a beautiful wadi an hour’s drive away from Muscat, where travellers can walk, swim, explore caves, and rock climb.
OT: What would you say is Oman’s most underrated attraction?
SAM: Oman’s oceans, and their biodiversity, are a highly underrated attraction. The oceans are best experienced by the country’s many marinas, which feature beautiful boats that take travellers out during whale shark season. These are highly pleasant and beautiful animals that tourists can pet and swim with. Every few months, whale sharks migrate through the Sea of Oman.
The country’s many diving and tourism offerings also let visitors witness animals that cannot be seen anywhere else in the region. Oman also has many fishing excursions on offer, for which tourists travel 20+ hours to fish creatures such as giant trevally, staying for the week in a quaint fishing village.
Fishing is a niche market that Visit Oman is working hard to grow, particularly as the second-largest natural resource in Oman after oil and gas is fish, so we can definitely capitalise on that from an experience perspective. This will be achieved by leveraging the right product and network of operators to effectively promote this niche tourism sector.
OT: What challenges does the country’s tourism industry face and how is Visit Oman working to overcome them?
EY: Oman’s tourism industry is currently experiencing competition from neighbouring nations such as Saudi Arabia, Dubai, and Ras Al Khaimah in the United Arab Emirates, which is up-and-coming and has a done phenomenal job in positioning itself as an adventure destination. Therefore, Visit Oman needs to improve the country’s tourism sector by finding a unique position and marketing itself effectively with the right tools. Oman’s continued focus on
“WE NEED TO DO MORE TO SPREAD AWARENESS, EFFECTIVELY UTILISE OUR PRODUCTS, AND WORK WITH THE RIGHT SUPPLIERS – PUSHING B2B, B2C, AND THEN SCALING IT” – SHABIB AL MAAMARI, MANAGING DIRECTOR, VISIT OMAN
authentic experiences rather than mass tourism means Visit Oman is more geared towards sustainable and responsible offerings. The company is trying to match that from a product offering and source market perspective.
OT: Finally, what are you most excited about for the future of Oman’s tourism industry?
SAM: One of Oman’s key strengths is the fact that it doesn’t overmarket itself as a destination – often referred to as the Middle East’s best kept secret. Whilst this is heartwarming feedback from our wonderful guests, we will work harder to establish the
destination and collaborate with the right kind of partners to create wealth for the population here through job creation and uplifting existing suppliers.
The OMRAN Group’s focus on experiences will also continue to distinguish Oman as a destination. For example, the country’s natural reserves and areas that are protected by law for stargazing are a hidden gem. Visit Oman is working to transform this component into an exceptional experience for guests without disrupting the environment.
Visit Oman is also analysing its value chain to identify how it can digitise the country’s tourism offerings
and distribute them to the rest of the world, allowing everyone to enjoy the beauty of Oman.
Step into a world of enchantment at Thousand Nights Camp, where the golden dunes of the Sharqiya Sands (Wahiba Sands) meet timeless Arabian hospitality. Discover spacious tents and suites designed for comfort and elegance, complete with modern amenities that ensure every moment is effortless. Here, authentic Omani heritage blends with world-class service, creating memories that last a lifetime.
Whether you seek adventure among the sands or a tranquil retreat under star-filled skies, Thousand Nights Camp is your perfect escape.
Desert Experiences
Dining Under the Stars
Indulge in a dining experience unlike any other, surrounded by the breathtaking landscapes of Sharqiya Sands (Wahiba Sands). From a refined Sunset High Tea atop the dunes to private tent dining for two to an extraordinary destination dining experience beneath a canopy of desert stars, every meal is a celebration of flavor and setting.
Our curated menus fuse authentic Omani tastes with gourmet flair, turning each bite into a journey of indulgence.
The desert is alive with adventure. Explore rolling dunes on a camel trek, embrace the thrill of quad biking or dune bashing, or simply pause in awe as gazelles cross your path. At night, the desert reveals its soul, a sky ablaze with stars, offering moments of serenity and wonder found nowhere else.
At Thousand Nights Camp, every experience is designed to connect you with the magic of the desert.
Community & Sustainability
More than a camp, Thousand Nights is a living tribute to Bedouin culture. Guests are invited to experience traditional music, storytelling, and the warm spirit of nomadic life. By employing and empowering local Bedouins, we create meaningful opportunities while keeping ancient traditions alive.
Sustainability is at our heart. Built with natural materials, the camp follows eco-friendly practices from water conservation and wildlife protection to restoring native plants. Our mission is simple: to preserve the desert’s pristine beauty while offering guests an authentic and enriching stay.
IN FOCUS
MUSCAT
THE EPICENTRE OF Oman, Muscat’s recent industrial renaissance is interwoven amongst the capital city’s history, which dates back to the antiquity and is represented by the area’s many castles and fortresses, the most notable of which are Mutrah Fort and Al Mirani Fort.
Ascending the many steps of these ancient structures offers panoramic views of undulating pearl-coloured buildings that are framed by jagged mountain ranges stretching out as far as the eye can see.
Travellers to the city can also enjoy an authentic Middle Eastern souq experience, particularly as the country is yet to be influenced by the major commercialisation that has permeated the marketplaces of other Arab nations.
Travellers can explore deep into the winding maze of Mutrah Souq, which offers an intriguing and fascinating labyrinth of local goods and traditional items such as authentic Arab jewellery and dresses, decorative trinkets, fresh local produce, and many other souvenirs.
Emerging from the winding tunnel of the souq, travellers can take a gentle stroll down the marblepaved Mutrah Corniche and take in the inviting scents of local cuisine, sounds of the Gulf of Oman’s rolling waves, and sights of the quintessentially sandy-coloured buildings that make up the stunning seaport scenery.
Other captivating landmarks sprinkled throughout Muscat include the enthralling National Museum of Oman and the captivating Royal Opera House Muscat.
RECOMMENDS
Eat:
FOR VIBRANT NATIONAL HERITAGE...
Inspired by the Omani identity and vision to create a deeply authentic restaurant atmosphere that is rooted in the country’s past, Rozna Restaurant offers a plethora of traditional dishes that are enjoyed amongst the unique atmosphere of ancient forts, walls, and castles.
Located in Muscat, guests enter this magnificent sand-coloured, fort-like building through a studded, iron-handled gate created by local craftspeople, immediately setting the unforgettable aura of the evening. Once seated in the vast main hall, travellers can enjoy a wealth of famous dishes including qabouli, Omani shuwa, and so much more that create an incomparable dining experience.
Do:
FOR TRAVERSING OMAN IN A CAR YOU CAN TRUST…
As one of the nation’s leading car rental businesses, OmanCars stands out for its service quality and benevolence towards customers.
Alongside car rental services, the company also offers custom tours, tailored transfer solutions, and personal drivers with its vehicles. Headquartered in Muscat but providing services across the country, customers can conveniently book over the phone or via the website.
FOR THE BEST TOURS IN OMAN...
Infinite Tours
Sleep:
FOR MIDDLE EASTERN LUXURY AND COMFORT...
The 5-star JW Marriot Hotel Muscat combines Middle Eastern opulence with Omani tradition. Guests can choose from 304 sophisticated rooms and suites that each overlook inspiring natural surroundings, including breathtaking wadi views. Travellers can also embark on a gastronomic journey in the hotel’s five high-end restaurants where culinary excellence takes centre stage.
FOR AN ESCAPE TO THE HEART OF THE DESERT...
For a distinctly Omani night’s sleep under the stars, Thousand Nights offers a desert camp experience like no other. Guests can enjoy a blissful night in characteristic desert tents with spacious rooms, exceptional hospitality, and modern amenities, all at affordable rates.
Guests have access to a rare harmony of tranquillity and adventure with a variety of desert experiences on offer. These include the exploration of scenic terrains, fun-filled sporting activities, and the unforgettable chance to look into the eyes of a gazelle or take in the spectacular starry skies of the desert.
Also dedicated to preserving and celebrating Bedouin heritage, Thousand Nights is the perfect desert camp destination.
OMAN CARS - MODERN BRIGHT RESOURCES
Omancars, passenger car rental, is one of the leading companies in car rental in Oman, which stands out for the quality of service and its benevolence on its customers.
Created in 2022 and headquartered in Muscat, Omancars also provides services throughout Oman. You also have the possibility to book from abroad through our website or mobile application, and a vehicle will be made available to you upon your arrival.
We operate an original rental system suitable for both companies and individuals for short-term and long-term rentals.
Omancars provides its services in many cities thanks to the free delivery service at the place and convenience of the customer in order to ensure an efficient and fast quality service.
Why choose Omancars?
- The best value for money on the market, a simple, clear and flexible offer.
- The best customer service before, during and after the rental.
- Reservation team based in Muscat.
- Proximity, efficiency and round-the-clock assistance.
- Recent vehicles maintained after each rental with original parts under the manufacturer networks.
- Lowest prices on the market without harming quality and service.
- Clear rental conditions without any unpleasant surprises.
- A multitude of services to meet the demand of our customers.
Tel/Mobile: +968 7152 1948
Email: info@omancars.co
Website: www.omancars.co
Landmark Attractions
Al Alam Palace
The ceremonial palace of the Sultan of Oman built in 1972, Al Alam Palace is the perfect example of modern Islamic architecture, oozing Middle Eastern opulence with a vibrant façade of gold and blue. Although the building’s interior is inaccessible, the surrounding area is open to visitors, boasting pristine marble arches, sparkling fountains, and stunningly lush and picturesque gardens that outshine many royal residences across the world.
Bimmah Sinkhole
Nothing short of magical, this natural wonder is an enchanting turquoise body of water surrounded by a golden cavern made of limestone. The sinkhole is a place where all walks of life come together, as birds swoop between the rock faces whilst visitors from across the world take a dip in the natural pool to escape the heat, at one with the shimmering shoals of fish beneath the water’s surface.
Bahla Fort
Recognised as a UNESCO World Heritage Site in 1987, and the first building in Oman to be granted as such, this sandy-coloured fort towers over the modern settlement of Bahla and offers far-reaching views of the intriguing landscape. Travellers can enjoy its many twisting tunnels organised around ancient irrigation channels.
Discover Oman with Infinite Tours
Infinite Tours is one of Oman’s leading DMCs, offering tailor-made experiences that reveal the soul of the Sultanate of Oman.
From dramatic mountains to golden deserts and pristine coastlines, we design journeys for the discerning traveller.
With over 20 years of expertise, our dedicated team crafts leisure, cultural, adventure, and MICE programmes that reflect Oman’s rich heritage and natural beauty.
Trust Infinite Tours to turn your next trip into an unforgettable story.
Tel: +968 71550249
Email: info@infinitetours.om
Website: www.infinitetours.om
Getting There and Around
A MIDDLE EASTERN tourism destination on the rise, Oman is accessible via many international air carriers, including Oman Air, Qatar Airways, Emirates, and many more.
The country’s national airline, Oman Air, continues to add destinations to its roster, whilst more affordable flights are available through the nation’s first low-cost airline, SalamAir, which flies to over 40 destinations including Armenia, Bosnia, Türkiye, Thailand, Sri Lanka, and many other countries.
Muscat International Airport (MCT) is the primary international gateway to Oman and is located within the city’s metropolitan area, approximately 30km from the capital’s centre. With this in mind, travellers are encouraged to rent a car or arrange private transfers to ensure a smooth and flexible journey.
Driving across Oman is by far the easiest and most affordable way to truly see all that this incredible country has to offer. Travellers must hold a driving licence that has been valid for at least a year in order to rent a car.
Grenada
Beneath cloudless tropical skies, where trade winds lazily blow across the warm tides of the Caribbean Sea, lies Grenada, a triisland state comprising three unique destinations
WRITER: LILY SAWYER | PROJECT MANAGER: ALFIE WILSON
Atri-island state of emerald hills, golden shores, and vibrant festivals, Grenada offers an intoxicating blend of natural beauty and cultural soul.
Forming the southern end of the Windward Islands, Grenada has been occupied by both the French and British and, as such, still retains traces of European influence. The capital, St. George’s, is located on the southwest coast of Grenada and the main commercial centre.
Blessed with rich vegetation and lush greenery, Grenada is the largest of three islands – along with Carriacou and Petite Martinique – and known as the “Spice of the Caribbean”, owing to its significant production and export of various spices. The scenery is complete with mountainous terrain and scenic waterfalls that facilitate impressive hiking trails.
You can also encounter sulphur springs and crater lakes, alongside wonderful forts and historic points of interest that rival the best of the Caribbean.
Carriacou is a lot smaller than Grenada – a place where
you feel like you’ve stepped back in time. The island is known as the cradle of Grenadian culture because its people still maintain rich cultural traditions that date back centuries, such as the Carriacou Maroon and Stringband Music Festival.
Petite Martinique, meanwhile, is a very small, familyoriented island where you can simply go to relax and unwind – to disconnect in order to reconnect.
Carriacou and Petite Martinique also form part of the Grenadine chain, which is where you can find some of the most spectacular sailing waters in the West Indies. As such, they have both emerged as hotspots in the area’s growing yachting scene.
These two islands are also thought to be the more authentic and traditional of the three and therefore much closer to their African roots in everything from food to music.
So, whether you’re looking to step back in time, embark on a scenic hiking adventure, or simply relax and unwind, Grenada is the place for you.
Grenada Tourism Authority
Randall Dolland, Chairman of the Grenada Tourism Authority, discusses the growth and evolution of the country’s tourism offering in recent years and how the organisation is leveraging resilience programmes, empowering small businesses, and curating cultural events to celebrate Grenada and truly integrate tourism within the everyday lives of Grenadians
Outlook Travel (OT): Firstly, how does Grenada present different experiences for travellers to explore?
Randall Dolland, Chairman (RD): Grenada is made up of three distinct destinations – Grenada, Carriacou, and Petite Martinique – each with something very different and unique to offer.
Grenada presents some of the best diving spots available – it is known as the shipwreck capital of the Caribbean, after all.
Here, you can explore its beautiful coastlines with fantastic beaches that are the best anywhere in the world. As Grenada is the main island of the three, of course it also has top-tier accommodation in terms of luxury properties, as well as some great boutique hotels.
Then there is Carriacou which, because it is such a small island, sees most of its people making a living by the sea, so it is home to a lot of native fisher folk.
You also have places like Sandy Island to explore – an extraordinarily beautiful islet – and some other small islands around the vicinity. For example, Saline Island, where you can go swimming with turtles; White Island, which offers beautiful clear waters and picturesque sunsets; and Paradise Beach, which is also gorgeous.
Petite Martinique, meanwhile, is a tiny island that you can walk around in about an hour and a half, offering a tranquil and traditional Caribbean experience with a focus on community and culture.
Between them, all three islands enable us to offer a great complement of services and experiences and, as such, are well-positioned to remain a yachting and culinary capital for years to come.
Eventually, we’re going to be launching new festivals that are seafood-focused, doubling down on how we utilise all of our natural resources.
OT: What important or powerful messages are represented by your underwater sculpture parks?
RD: Off the coast of both Grenada and Carriacou, we have underwater sculpture parks. The ones in Grenada speak a lot to our culture, such as Vicissitudes or ‘The Ring of Children’ by British sculptor Jason deCaires
“TOURISM WILL ALWAYS CONTINUE TO EVOLVE IN GRENADA, AS WILL ITS PEOPLE. WHILST SAND AND SEA ARE GREAT, WE HAVE SO MUCH MORE TO OFFER – THE INTERNATIONAL LANGUAGE OF FOOD, HEALTH AND WELLNESS, YACHTING, AND DIVING”
Taylor, which highlights the unity and togetherness of the Grenadian children. His new installation, The Coral Carnival, meanwhile, celebrates the island’s annual Spicemas carnival. Over in Carriacou, we had meaningful new sculptures installed in October last year. In particular, the storyline behind ‘A World Adrift’ speaks to the resilience of the people who make their living by the sea. It sets out how our climate is changing and that these individuals will be most
affected – a very powerful message.
Scans of real children from Carriacou and Petite Martinique inspired the sculptures, which were designed to be placed in origamistyle boats underwater to reflect the fragility of our environment. By using sculptures of local children, we are compelled to look to the future because it’s the next generation’s lives and livelihoods that will be most impacted by the decisions we make today.
Welcome to Villa Kaya, a collection of curated, private suites and villas on the water’s edge of Grenada’s pictureperfect Morne Rouge Bay. Contemporary, Caribbean design, coupled with local materials & craftsmanship, topped off with a deep commitment to sustaining Grenada’s environment, culture, and people.
Your portal to culture, and lifestyle,
Kaya [ˈkīə] n. Zulu (southern Africa) meaning peaceful, restful place or home. Arawak (indigenous Caribbean people) for small island. Rastafarian (Caribbean religion), state of well-being/peace.
Villa Kaya, was created as a portal to the experiences that make Grenada and the Caribbean so special, while helping to sustain our culture, environment, and resources for future generations. Designed to blend the lines between a private villa and hotel, the individual suites & villas are fully independent, with private entrances and gardens, fully equipped kitchens, decadent bedding, and modern finishes and furnishings.
The private suites & villas are intertwined with a range of additional luxuries and fully serviced with a mixture of professionalism and Caribbean charm.
Villa Kaya is the ideal setting for a honeymoon, or a destination wedding; a weekend for two, or a family reunion
authentic Caribbean food, lifestyle, at their best.
Boutique
Suites and villas
Villa Kaya blurs the line between land and sea, indoor and outdoor, beauty and comfort. All suites and villas are designed to frame the epic sea-views, with floor-to-ceiling glass providing clean, natural light and infinity views. Private entrances and lush gardens envelop guests in the tropical surroundings. Simple, stylish, and intensely comfortable furnishings allow for days of deep relaxation and rejuvenation.
Sea View Suites
Villa Kaya offers a selection of three distinct Seaview suites, each with a subtly different floor plan and finishes. These suites enjoy picturesque ocean views, cooling breeze, private gardens, and modern kitchens. Recline, relax, bathe in the light, and soak in the view.
Coral Reef Suite
Queen Bed | Two Adults
Wake up to beach-views from bed. Bask in the idyllic southern light as it pours in the oversized slider. Prepare the perfect dinner for two in a modern kitchen and enjoy a sundowner in your private sea-view-terrace.
Tucked away at the entrance is a private entryway to your own courtyard garden and suite. Idyllic views of the entire BBC Beach and Morne Rouge Bay. Enjoy the convenience of a modern kitchen that we’ll be happy to stock with delicious local ingredients.
Driftwood Suite
King Bed & Sofa Bed | Two Adults and One Child
Experience exclusive entry to the property through your own beautifully landscaped garden. Take in the endless views to the south, while soft southern light fills the suite. Slightly larger floor plan accommodates an additional guest. Pet friendly!
The Clubhouse
Rain or shine, enjoy a drink at the self-service bar, watch a movie on the big screen, or play some dominoes with friends.
Overwater Deck
There is no better setting to enjoy your morning coffee, a midday swim, or an afternoon sundowner. In the calm of the morning or evening you can often watch turtles bobbing up and down enjoying a meal of seagrass.
Seaside Infinity Pool
An infinity pool on the water’s edge of Morne Rouge Bay. Relax in the in-water sun loungers, enjoy a good book, and soak up the sun (or shade).
The Kitchen
Contemporary, Caribbean, and cool best describes The Kitchen. Enjoy continental breakfast served daily from 8:30am - 10:00am. For a truly memorable experience, book a special cocktail or dinner for up to 12 people.
Alfresco Dining
Outdoor dining is at the heart of Caribbean living. Bespoke dinners for up to 12, fresh grilled to perfection. Gather around the fire for rum and chocolate. Or enjoy ice-cold drinks and a game of dominoes!
Property Highlights
Additional Amenities and Services
• Property-wide Fiber-Optic Wi-Fi (complementary)
• Housekeeping Service *Not available weekends nor public holidays.
• Laundry Service (Drop off & Pick-up) *Available at an additional expense.
Location Highlights
• Adjacent to BBC Beach, Grenada’s most beautiful and charming beach
• A short walk to the world famous Grand Anse Beach
• Only a few minutes’ drive from Grenada’s international airport
• Just outside of the Quarantine Point Park, one of the island’s most scenic hangouts.
• Great restaurants and beach bars to choose from, all within a few minutes’ drive.
Sustainability
Join us in our commitment to reduce our human footprint, sustain our culture for future generations.
Building Technologies:
• 100% of electricity requirements generated by onsite, grid-tied, photovoltaic system
• Solar heated hot water system (with electrical back-up, just in case)
• Planted green roofs for reduced cooling
requirements and increased biodiversity
• Passive solar design for reduced cooling requirements
• Rainwater harvesting for irrigation
• State of the art water purification system provides purified drinking water to all suites (removing the need for bottled water)
• Super energy efficient air-conditioners and LED lights
Operations:
• Working with and sourcing directly from local farmers and fisherfolk
• Hiring locally and while paying a living wage
• Recycling, when possible. Grenada has no recycling program, and all materials must be shipped off-island, so our efforts at reduction have far greater impact
Waterfront Villas
Villa Kaya offers two premier seaside-villas situated on the water’s edge. While each building is unique, they share some stunning characteristics, such as waterfront locations, infinity views, privacy, covered verandahs, planted roofs, luxurious bathrooms, detailed architectural finishes, and refined furnishings.
The Boathouse Villa King Bed | Two Adults
Breath in the sea in this deeply comfortable villa loaded with extras. Large waterside veranda with oversized outdoor seating, private garden with gas-grill, open-air rain-shower & freestanding tub, and a full kitchen with breakfast bar. You will not want to leave.
Sleeps: Two Adults
Bed: King Bed
Bathroom: Open-air rain-shower & freestanding stainless steel tub (no indoor shower nor bath)
Size: 710 ft2 / 66 m2
Self-Contained: Full Kitchen & Outdoor BBQ Grill
Seashell Villa King Bed | Two Adults
Experience total relaxation in this highly private, waterfront villa. The oversized verandah almost touches the water’s edge. Plenty of space for yoga, or to just lounge around. Enjoy super comfy outdoor furniture, double-headed shower for two, netted deck and swing!
Sleeps: Two Adults
Bed: King Bed
• Constantly striving to reduce our environmental impact, support our local culture, and create a more equitable society CONTACT
Room Phones 12. Room Safes 13. USB Charging Ports at all nightstands 14. Toiletries 15. Hairdryer
The irony of it is that the day the sculptures were due to arrive, Carriacou was hit by Hurricane Beryl which completely flattened and devastated the island.
We decided we had to continue with the project because the message we were trying to send became much more than just rhetoric about climate change, but about the reality we were faced with.
For the first time in history, we had encountered a hurricane so powerful that some of the same children represented in the sculptures were rendered homeless.
In short, Carriacou’s climate park sculptures are not just a tourist
attraction about climate change –they reflect the reality of the future we are faced with.
OT: How have you seen Grenada’s tourism offering evolve over the past decade?
RD: Grenada’s tourism offering has evolved in the sense that we’ve started focusing on our niches. As a small, boutique destination, we’re not hyper-focused on mass-market tourism products but on what we do well.
That message resonates with our current focus on the culinary scene –being a spice isle, of course. We are also focused on curating
boutique and personalised experiences in the yachting, sustainability, voluntourism, and diving sectors.
Elsewhere, owing to the scenic nature of the islands, great food, and beautiful surroundings, we also have an emerging romance component. As such, we recently installed an underwater chapel at our sculpture park where, just last year, we hosted a wedding.
So, we’re always continuing to innovate and push our product forwards in that sense, whilst continuing to do what we do well.
As a destination, we’re more off-thebeaten-path than others and, for that
reason, attract a more experienced, sophisticated, conscientious type of traveller that’s looking for a boutique experience to return home from with bragging rights.
OT: How do campaigns such as Escape to Grenada and Free to Wander promote Grenada as a destination of choice by emphasising everything on offer in the tri-island state?
RD: Our campaigns are dynamic and designed for specific time periods. For example, right now, you’re able to save significant funds if travelling from Canada as we’ve introduced more Air Canada services – twice weekly, where previously we only had one.
This is because we’ve seen a shift in demand for more Caribbean destinations than the usual North American markets, which we’re taking advantage of. We’re also providing more passenger incentives to ensure we fill both flights.
We also follow a similar model with Virgin Atlantic and British Airways flights from the UK, where vacationers can take advantage of offers.
In doing this, we continue to
stimulate drive and demand in our summertime – which is when international travellers would typically begin heading elsewhere. This is also why shoring up culinary attractions will be important as we seek to sustain visitor numbers throughout the year.
Another great thing about Grenada is that you always feel like you’ve got the island to yourself. You’re not going to be fighting for a space on a beach
that’s overrun with visitors; the island is ‘Free to Wander’ – the name of our latest campaign.
The island is a hidden paradise to the extent that if you want a great Instagram shot, there’s going to be nobody else around you to obstruct it! You’ll be completely unobstructed, free to enjoy nature, and not feel like you’re in a tourist trap or bubble.
Ultimately, Grenada can be considered exclusive, and that’s why it’s a premium, first-rate destination.
OT: What do your programmes such as 473 Connect, Simple Stays, and voluntourism entail?
RD: 473 Connect is enabled by the advantage of our very large diaspora. It’s an incentive scheme that offers local people a chance to be patriotic and volunteer on the island, guiding groups and providing tours of the island – a channel for their passion.
Simple Stays, meanwhile, focuses on promoting smaller boutique properties, collaborating with them to help have a larger voice in the market.
It’s about empowering small businesses and giving them more visibility as they go head-to-head with the other larger resorts with virtual marketing. In doing so, we’re looking to ensure everybody gets an equal piece of the pie, so to speak, in terms of visibility.
The Simple Stays product is a fantastic complement to the
destination because, again, its exclusivity speaks to the type of profile that many of our visitors are looking for.
When it comes to voluntourism, we are looking to be an environmentally conscious, sustainability driven destination.
The voluntourism product is where you can come to Grenada and sign up to plant new spices or something more community-focused –essentially giving back to your stay on the island and the country as well.
I think this speaks to the strength of our destination because it’s not one of those experiences where you go all inclusive, remain behind the hotel walls, and don’t leave until it’s time to go to the airport – or embark on an overly curated tour.
It’s about experiencing local communities, lending a hand, and immersing yourself within our culture.
OT: Can you tell us about any government-initiated sustainability and resilience programmes and how they’re contributing to sustainable tourism in Grenada?
RD: The government is looking at improving infrastructure and ensuring we have adequate amounts of sustainable water supply.
We also have electric vehicle (EV) concessions because we’re driving a push towards sustainability and getting off traditional fossil fuels and moving towards encouraging more electric buses for visitors, for example.
We are also looking at improving our power plants so that energy is not a big drag on our systems and awarding carbon credits for solar projects.
In addition, the government is running a pilot project on sustainable building methods and practices that are more resilient to storms and our ever-changing climate. We will then try to scale, model, and deliver that across the country.
Why am I speaking about infrastructural projects that seem to be outside of the tourism remit? Because it goes back to the fact that if we take care of our country and people, then we’re taking care of our visitors.
The ‘resort’ is the destination – the whole thing is immersive. To be part of
tourism in Grenada is not just about going to the hotel or the beach – it’s about being part of our culture and people; we welcome you in as one.
So, when you’re travelling on our electric buses, drinking the cleanest, healthiest water, or utilising clean energy from our sustainable power plants, it all feeds back into tourism.
Even now, we’re looking at other sustainable products, such as how we’re able to fish more efficiently and replenish the ocean. For example, the Ministry of the Blue Economy and Marine Affairs focuses on reef development, sustainable habitat improvements, and protection for marine life.
We understand that as a small island and developing state, we must sustain all these things.
As such, taking care of our people is essentially taking care of our visitors – once we start taking care of our own, we can take care of everyone else. We’re trying to merge the distinction between tourist and visitor – we treat everyone as guests. Essentially, when you come into Grenada, it again goes back to the immersive experience of being on the island.
We’re also thinking about agriculture – growing seeds and getting more livestock in. We work to ensure we have enough volume to
Photography: True Blue Bay Boutique Resort
sustainably develop our food sources because food security is huge, especially in a world with emerging export and import tariffs. As the world becomes more unreliable, we now must ensure we are taking care of ourselves.
OT: Grenada was honoured as Yachting Destination of the Year 2023 by Caribbean Journal during the Caribbean Travel Awards. What do accolades such as this mean to the organisation?
RD: We’ve won a tonne of awards and accolades from multiple sources, but our focus remains on doing what we do and doing it well – the idea is that
accolades will come naturally as a result of our hard work and focus.
With yachting, we’re changing our legislation to ensure that it is as up-todate, environmentally-conscious, and sustainability-focused as possible – we want to make sure that we have best benchmark processes in place.
We’re also looking into wellness and delivering new niches in medical tourism. As such, we have a new hospital opening in partnership with Mount Sinai, a big US-based medical system, which means we’re going to open the door to visitors who are looking to travel to for medical purposes and can then heal and recuperate in Grenada.
All of the above is about focusing on doing what we do well and ensuring we lead the charge in becoming the gold standard for any sort of tourism product in the Southern Caribbean.
OT: Finally, are you optimistic about the future of the tourism industry in Grenada?
RD: Absolutely! We’re optimistic for the future of tourism because we’re moving away from typical models, differentiating ourselves as a destination that truly integrates tourism.
Indeed, in Grenada, tourism is part of our everyday – it’s an industry that is so intricately interlocked within
everything else. You don’t have to go ‘into’ tourism to participate.
In other words, you don’t have to open a restaurant or work at a hotel, airport, or port to be participating in tourism as we’re actively integrating it into our everyday lives.
That’s the sort of tourism we’re promoting on the island. As such, we’re about to launch a new campaign that encourages going into schools and communities, further establishing integration.
Tourism in Grenada is about immersive experiences – sampling our national dish, oil down, or walking in the spice fields amongst the cocoa and nutmeg groves – that is tourism.
Maybe you’re drinking our herbal teas whilst sitting beside a waterfall, enjoying the beach and some rum with local people, listening to music, participating in our largest cultural festival, Spicemas, or one of the many other festivals we have on the island –our way of life is the tourism product.
When you have that ease of integration, you have more of a collective buy-in from everybody –from stakeholders to tourists because we are the tourism product, with the island being only the destination. That is what visitors are looking for and what the holistic buy-in is.
Tourism will always continue to evolve in Grenada, as will its people.
Whilst sand and sea are great, we have so much more to offer – the international language of food, health and wellness, yachting, and diving.
Everything we do is part and parcel of integration – it’s all about how we continue as a people to develop alongside tourism.
Tel: 1 (473) 440-2001
info@puregrenada.com www. puregrenada.com
Your Gateway to Pure Grenada Begins with Us
At the Grenada Airports Authority (GAA), we don’t just connect you to destinations, we create memorable journeys.
As the proud operator of the Maurice Bishop International Airport (MBIA) and Lauriston Airport, the Grenada Airports Authority is committed to delivering world-class airport experiences grounded in Caribbean warmth and operational excellence.
Whether you’re flying for business, leisure, or returning home, GAA ensures smooth, secure, and customer-focused services that reflect the heart and soul of Grenada. Our airport is more than a travel hub—it’s a vibrant space for culture, commerce, and connection.
RECOMMENDS
Eat:
FOR SAND AND SUNSETS...
Beachside Bistrot Grenada is a charming, upscale restaurant located on the pristine sands of Grand Anse Beach to the northwest of the island.
Specialising in seafood and Mediterranean dishes prepared with fresh, local ingredients, the bistro offers a relaxed and inviting ambiance, complete with views of the glistening ocean over which the sun sets each evening.
Guests can dine al fresco beneath swaying palm trees and feel the gentle sea breeze, enjoying the restaurant’s daily specials featuring seasonal catches such as fresh fish and local lobster.
FOR AUTHENTIC CUISINE...
For an authentic and local dining experience in Carriacou, Bogles Round House Restaurant and Cottages is known for its unique architecture and highly-regarded cuisine.
Offering both Caribbean and international dishes, chef Roxanne Russell is renowned for her seafood dishes and desserts – including an addictive cheesecake and homemade ice cream.
The menu is typically small, with dishes freshly prepared daily based on the availability of ingredients.
Guests can dine inside the historical roundhouse itself or at tables in the well-kept gardens outside, which offer picturesque views over the bay.
Do:
FOR A DIVING EXPERIENCE LIKE NO OTHER…
The highest-rated dive shop on the island, Dive Grenada offers a premium, top-quality diving experience, catering for everyone from complete beginners to those who have already spent ample time underwater.
Complemented by its small class sizes, state-of-the-art rental equipment, and expert instructors, those seeking both convenience and luxury need look no further.
Dive Grenada’s 2:6 divemaster-to-diver ratio, resulting in intimate group settings, is a key differentiator, whilst its ‘show up and breathe’ approach – through which the company takes full responsibility for gear handling, loading, washing, and storage – creates a hassle-free experience.
For true luxury, expert guidance, and a low-risk, highreward diving experience, choose Dive Grenada today.
Sleep:
FOR BOUTIQUE OCEAN VIEWS...
Offering boutique accommodation against the breathtakingly beautiful backdrop of Morne Rouge Beach, Villa Kaya is a portal to authentic Grenadian culture, food, and lifestyle.
Blending private seclusion with friendly service and first-class amenities, each independent villa or suite is complete with a private entrance and garden, fully-equipped kitchen, and modern finishes and furnishings.
Each accommodation option has its own unique characteristics, such as the Coral Reef Seaview Suite’s stunning panoramic views, the Seashell Villa’s seaside swing and netted deck, and the Boathouse Villa’s waterside veranda.
Guests will be enchanted by the intimate atmosphere, friendly and hospitable round-the-clock service, and immaculate facilities.
Each morning, a Caribbean-style breakfast is freshly prepared on-site, with guests choosing to eat in the air-conditioned breakfast room or outside under a large, covered dining terrace overlooking Morne Rouge Beach.
An all-round luxurious experience, Villa Kaya also features a clubhouse with a self-service bar, picturesque infinity pool, and pier with direct beach access.
For those seeking adventure and discovery, snorkelling and paddle boarding are available nearby, with attentive staff on hand to assist with bookings.
Should guests wish to venture further than Morne Rouge Beach, the renowned Grand Anse Beach – a two-mile stretch of white sand featuring calm-turquoise waters – is just a short 15-minute stroll away, the route passing by restaurants and seaside amenities.
Quarantine Point – a historical peninsula with a rich past – is also nearby and, at dusk, bears witness to arguably the most stunning sunset views on the island.
So, for those seeking high-quality boutique accommodation complete with attentive, personalised service in a spectacular setting, look no further than Villa Kaya.
Camerhogneprestigioustours@gmail.com
IN FOCUS
Spicemas
A VIBRANT CELEBRATION of African, European, and Caribbean traditions, Spicemas is held annually on the island of Grenada in early August.
Drawing its name from Grenada’s reputation as the spice isle – renowned for its production of nutmeg, cocoa, and cinnamon, amongst others – the moniker directly connects the carnival to the island’s rich spice heritage.
More than just a festival, Spicemas is a living tapestry of music, dance, and song that tells the story of the island’s history through cultural performances and artistic displays.
Celebrations begin weeks in advance of the festival itself with calypso and soca competitions, featuring lyrical wit and infectious rhythms that capture the pulse of audiences.
The celebrations continue with J’ouvert, an electrifying pre-dawn ritual where revellers – covered in oil, charcoal, or paint – take to the streets to the sound of soca and steel pan music and the hypnotic beats of drums and conch shells against the chants of the Jab Jab masqueraders
– an ancestral portrayal of resistance and liberation.
The following days bring the spectacle of Pretty Mas, also known as Fancy Mas, with costumed bands parading in dazzling plumes, sequins, and glitter beneath the tropical sun.
Music is the beating heart of Spicemas, from the pulsating bass of modern soca to the poetic storytelling of traditional calypso.
Yet, the music at Spicemas is also a deeply communal experience through which friends, families, and strangers
can unite in spirited revelry, blurring the lines between performer and spectator.
For visitors, Spicemas offers not only a feast for the senses, but also an opportunity to be immersed within the joy, pride, and resilience of Grenadian identity.
To witness Spicemas is to see Grenada at its most alive – a kaleidoscope of colour, sound, and emotion, steeped in heritage yet continually evolving. It is an opportunity to dance, celebrate, and belong – if only for a fleeting, unforgettable moment.
Fort George
Perched above St. George’s Harbour in Grenada, Fort George stands as a silent sentinel over Grenada’s colonial past. Built by the French in the early 18th century, its weathered stone walls and narrow battlements offer commanding views of the colourful capital below. Wandering its corridors evokes stories of maritime history, whist the sweeping vistas provide an unforgettable introduction to the island’s enduring beauty and strategic maritime importance.
Landmark Attractions
Paradise Beach
Fringed by soft white sand and gently-lapping turquoise waters, Paradise Beach embodies Carriacou’s unhurried charm. Wooden fishing boats rest along the shore whilst offshore reefs invite snorkellers to discover a vibrant kaleidoscope of marine life. As the sun sets, the horizon glows a deep orange and beach bars begin to hum with quiet ambiance. An idyllic escape, Paradise Beach is unspoiled and deeply restorative.
Piton
The highest peak on Petite Martinique, the Piton offers a unique hiking experience, reaching an elevation of 750 feet and providing panoramic views over the surrounding Grenadine islands. The air carries the scent of sea salt and the gentle trade winds whisper of the island’s seafaring heritage. Here, time feels suspended as the horizons stretch endlessly ahead.
Getting There and Around
THE Grenada Airports Authority (GAA ) oversees both Maurice Bishop International Airport (GND) on Grenada and Lauriston Airport (CRU) on Carriacou, ensuring seamless management of arrivals and departures.
The GAA also oversees the smooth operation of parking, car rental desks, duty-free concessions, food outlets, passenger lounges, and executive services at both airports.
The GAA Executive Lounge, for example, operates daily between 6:30am and 10:30pm and is located on the Upper Mezzanine Floor of the departure hall at GND.
Travellers will also find a well-appointed departure concourse at GND with shops offering duty-free liquor, perfume, jewellery, local crafts, and a café, with the GAA on hand to ensure gateway services across the islands are efficient, accessible, and welcoming.
Once travellers have passed through GND, the island’s public transport options include minibuses – also known as route taxis – across nine numbered zones, which offer economical fares and operate between approximately 6am and 9pm, Monday to Saturday. Private taxis and the local ride-share app, Haylup, are also on hand to reach areas where buses don’t serve.
Car rentals are best suited for those who wish to explore independently, although it’s important to note a local driving permit is required by law.
To reach Carriacou, travellers may opt for a scenic ferry ride to the island – which takes around 90 minutes from
Carenage Harbour in St. George’s – or a brief 15-minute flight with SVG Air between GND and CRU.
Upon arrival in Carriacou, transport links include minibuses, taxis, jeep rentals, and mopeds. The Osprey ferry, meanwhile, connects the island with Petite Martinique.
In short, this multimodal transport network ensures visitors can traverse the tri-island nation efficiently –whether exploring its lush inland landscapes or tranquil shores.
St. Barts
Join us as we dive into everything St. Barts has to offer as an island that understands the true ‘art de vivre’ or ‘art of living’ – from a yacht-filled harbour to fine dining restaurants and designer boutiques – all set within the jaw-dropping beauty of the surrounding Caribbean Sea
WRITER: LILY SAWYER | PROJECT MANAGER: ALFIE WILSON
Chic, exclusive, yet enviably unpretentious, St. Barts is the ultimate tropical escape combining the elegant sophistication of the French Riviera with the relaxed atmosphere of the sunny Caribbean.
The luxury destination is enhanced by pristine beaches, high-end dining, and designer shopping opportunities, all set within a breathtaking, naturally rugged landscape.
An A-list playground with an under-the-radar feel, St. Barts is also a known retreat for some of the world’s most affluent individuals, including celebrities and billionaires.
Despite its reputation for glitz and glamour, the island’s true culture is laid-back and intimate with endless appeal to be found in its subtle luxury.
Less a place of mega-resorts and more of paired-back beachside elegance, the island offers a safe, tranquil retreat for those seeking privacy and a true escape.
As a French territory, the island’s culture, cuisine, and atmosphere have a distinctly French flair. Visitors can expect to encounter gourmet restaurants, high-end boutiques, and French traditions seamlessly blended with Caribbean life. As such, St. Barts is said to offer a lifestyle
beyond compare that showcases the ‘art de vivre’.
Swedish rule during the 18th and 19th centuries also left its mark, with the island’s capital, Gustavia – named after the former King of Sweden, Gustav III – featuring Scandinavian-influenced architecture such as a sea of red-tiled roofs visible as far as the eye can see.
An endlessly diverse destination, St. Barts’ calm, crystalclear waters on the leeward side of the island are perfect for swimming, snorkelling, and diving, whilst the windier bays on the opposite side present ideal conditions for windsurfing and sailing.
Although commonly thought of as a beach destination, the island also offers inland adventure for those who seek it, with its volcanic and rugged landscape featuring dramatic hills, winding roads, and stunning ocean views.
In essence, St. Barts is a destination for discerning travellers who appreciate luxury, privacy, and natural beauty – a place to slow down, indulge in gourmet food, and unwind on stunning, untouched beaches.
Boating in St. Barts In Focus
Surrounded by the calm, clear waters of the Caribbean
Sea and typically enjoying over 300 days of sunshine each year, it’s no wonder St. Barts’ boating scene thrives.
A MAGNET FOR luxury superyachts and private charters, the island is known to showcase some of the world’s most spectacular boating events, particularly during the winter season between December and April when the waters are warmest.
High-profile events include the exclusive, invitation-only event St Barths Bucket Regatta alongside the Transat Concarneau-Saint Barthélemy, each of which attract first-rate sailing yachts and keen boating enthusiasts to compete against one another for nautical glory.
First held on the island in 1995 with just four yachts, the St Barths Bucket Regatta has grown exponentially over time to become arguably one of the world’s greatest, a true
ballet for sailing enthusiasts which today welcomes an impressive 26 superyachts competing across seven classes.
Held over three days in March each year, the regatta’s organisers are keen to maintain the camaraderie and non-commercial spirit of the event, which first originated in Nantucket, Massachusetts in the US almost 10 years before the event was launched in St. Barts.
The original competition back in 1986 entailed a spontaneous sailing race between superyacht owners in Nantucket, who used a spare bucket as a trophy for the impromptu competition, thus leading to the creation of the Bucket Regatta series.
Transat Concarneau-Saint
Barthélemy, meanwhile – today known as the Transat Paprec – is a biennial double-handed transatlantic yacht race.
This year marked the 17th edition of the historic event, with the course beginning as usual in Concarneau on 20th April and concluding on 9th May in St. Barts.
The race features mixed gender pairs competing on identical Figaro Beneteau 2 boats and is the only transatlantic race on completely equal footing in terms of the boats and equipment used.
The unique concept of a doublehanded mixed pairs race – which was first introduced to Transat Concarneau-Saint Barthélemy in 2023 – has been praised for its ability to encourage more women to enter into the world of ocean racing.
Indeed, young female skipper Cindy Brin made history this year as the first participant from St. Barts to compete in the race, embarking
on an incredible journey covering thousands of kilometres – a challenge local people followed with great enthusiasm.
St. Barts’ crucial role as a prestigious finishing port for the major ocean race has boosted local pride and spirit on the island, whilst significant economic benefits have been afforded by the event which attracts swathes of boating enthusiasts each year.
Another important contributor to St. Barts’ rich boating tradition is Les Voiles de St. Barth Richard Mille, a world-class sailing regatta that
showcases high-level yacht racing for a variety of different boat classes, including Maxi, Super Maxi, and Multihull, as well as smaller classes such as Spinnakers and Melges 24s.
Historically attracting at least 15 nationalities and up to 800 sailors, the event was first conceived by François Tolède and Luc Poupon in 2010 with the goal of making St. Barts an even more attractive destination for global visitors.
Capitalising on the island’s perfect sailing conditions, Tolède and Poupon were able to increase visitor numbers
through the magnificent boating spectacle.
It’s important to note that embarking on a nautical adventure over St. Barts’ crystal-clear, turquoise waters is not solely reserved for superyacht owners or regatta entrants – a half or full-day boating trip is the ultimate opportunity for any visitor to enjoy the region’s incredible scenery, with countless tours and excursions on offer.
By participating in a boat tour, visitors can explore St. Jean’s picturesque white sand beach, Colombier’s renowned sunsets, Gustavia’s impressive harbour, Gouverneur’s dramatic landscapes, and so much more, with all the island has to offer at their fingertips.
For those seeking a more hands-on sailing experience, the Saint Barth Yacht Club (SBYC) is a sailing school and water sports centre in Gustavia offering a range of classes and water sports rentals with a strong focus on teaching responsible sailing practices.
As such, whether you’re looking to participate in or watch a thrilling, world-class regatta, absorb picturesque vistas with the sea breeze flowing through your hair, or try your hand at mastering the art of sailing, St. Barts’ boating scene has something to offer everyone.
Exquisite properties, exceptional expertise
A prestigious Caribbean jewel, the island is internationally renowned for its French-inspired “art de vivre”.
Adorned with white sand beaches, crystal waters, and luscious greenery, St Barth is undoubtedly the Caribbean’s most sophisticated island, offering high-end beach bars, exquisite gastronomy, and design boutiques all at your fingertips.
Offering the finest luxury real estate in Saint Barthélemy, Premier Properties St Barth team provides unparalleled island knowledge and a uniquely personalised property experience. You can be confident in your choice of dedicated experts who are eager to assist you in achieving your property goals – whether that be renting, buying, or selling in St Barth.
Premier Properties allows you to focus on what matters most, embracing the rolling mountains, blue-green waters, endless coastline, and friendly faces of St Barth.
We know the island and are here to share our connection with you, allowing you to get the inside scoop.
THE PREMIER PROPERTIES FOUNDATIONS
• Premier – As you first set foot on St Barth, our agency is here to help you access a luxurious and paradisiacal lifestyle on the island.
• Professional – Our standard is professional excellence. With absolute discretion, discover our real estate expertise, where every detail is meticulously considered.
• Prestigious – Enter the world of prestige. Our exceptional properties and elite service invite you to a life of luxury, opening the doors to an extraordinary experience.
• Personalised – Each experience is unique. Enjoy a personalised service that meets your most specific desires, transforming your dreams into a sublime reality.
SALES
Our dedicated expert, Audrey, is committed to thoroughly understanding your needs and expectations, whether you are buying or selling a property. With her extensive expertise of more than 15 years in the St Barts real estate, she offers a personalised service, ensuring the highest level ofdiscretion and professionalism throughout every step of the process.
RENTALS
We offer a curated selection of high-quality properties to suit all budgets and tastes, ranging from charming seaside cottages to expansive luxury villas perched in the hills. Our services include an exclusive island concierge, ensuring a seamless and personalised experience for every client.
T +590590272044
Email rental: info@ppstbarth.com
Email sales: audrey@ppstbarth.com
premier.stbarth
www.ppstbarth.com
Saint Barth Gourmet Festival In Focus
The Saint Barth Gourmet Festival is an annual culinary event showcasing French and Caribbean gastronomy and highlighting the island’s reputation as a worldclass food destination.
THIS PRESTIGIOUS AFFAIR has historically featured some of the world’s most decorated Michelinstarred chefs collaborating to craft exclusive menus that showcase the best of both French and Caribbean cookery – a true celebration of ‘art de vivre’.
At this year’s Saint Barth Gourmet Festival – which will take place from 4th to 9th November, marking its 12th edition – visitors can expect to encounter a fusion of international gastronomy, themed dinners, and culinary competitions.
This year’s festival will be centred around the theme ‘All About Latin America’ with over a dozen renowned international chefs set to participate, showcasing their skills in
collaboration with some of the island’s top restaurants.
Each visiting chef will be hosted by a partner hotel or restaurant where they will prepare a unique, multicourse tasting menu for festivalgoers to sample at the event’s formal dinners.
For example, Alexandre Koa is set to be the guest chef at Rosewood Le Guanahani St. Barth (Rosewood Le Guanahani), whilst French chef Cyril Lignac’s new restaurant in Gustavia, Bar des Prés, will open for the 2025 winter season as part of the festival and is expected to be a major highlight.
Beyond formal dinners, attendees can expect a variety of other events, including live cooking demonstrations
and workshops, wine pairings with expert sommeliers, and specialty dessert tastings guided by worldclass pastry chefs.
Popular annual competitions will also take place in line with tradition, including the St. Barth Bartender Contest at Rosewood Le Guanahani, the Petite Toques Competition – a junior culinary contest for children – at Le Barthélemy Hotel & Spa, and the prestigious St. Barth Chef Challenge at Bonito Saint Barth.
In order to attend the festival’s exclusive gourmet dinners, keen foodies must make reservations directly with the participating hotels and restaurants. Booking early is recommended as the festival marks the beginning of St. Barts’ high season.
Embark on a world where elegance meets adrenaline with MasterSki Pilou, the premier luxury motor yacht charter company nestled in Gustavia’s picturesque harbor. We specialize in delivering bespoke experiences combining the lavish comfort of motor yachts with the exhilaration of water toys: Jet Skis, Seabobs, and Flyboards.
A Fleet That Defines Luxury and Comfort
Step aboard one of our meticulously maintained motor yachts - ranging from an intimate 35-foot Gemini to the impressive 100-foot Broward. Whether you opt for a half-day escape, full-day voyage, or a sunset cruise, each outing includes: fuel, towels, soft drinks, rosé, champagne, snorkelling gear, and a dedicated professional crew to tend to your every need.
Elevate Your Sea Adventure with Water Toys
Craving speed, underwater wonders, or aerial excitement? Choose from:
• Jet Ski Tours: Zip along St. Barth’s stunning shores with a guide. Pick from a 1-hour excursion (€140), or a 1.5-hour island tour (€170). All include fuel, guide services, water, life jackets, and goggles - and can be delivered directly to your yacht.
• Seabob Underwater Adventures: Glide beneath the waves like a marine creature. Options include, 30 min (€110), hourly (€150), a half-day onboard (€290), or a full-day immersive experience (€450).
• Flyboard Hydro-Flying: Experience the rush of flight above the Caribbean sea. 30-minute flyboard sessions start at approximately €170, with seamless setup at your yacht. Your chosen water toys are delivered straight to the yacht - no hassle, no interruption, pure integration.
Luxury and Leisure, All in One Voyage
Enjoy a gourmet lunch prepared onboard, or stop at one of St. Barth’s chic beachside restaurants. Opt for a sunset extension and let the voyage glide gently into an unforgettable evening.
Discover St. Barth’s Ultimate Nautical Playground with MasterSki Pilou
What Our Guests Say
“Beautiful excursion around the island with a great team. The equipment is of high quality. Professional company based in the port of Gustavia. I recommend it.” — Matteo L.
“Fantastic day on their brand new Mochi 74 motor yacht! … The service is 5-star … Great food and plenty of drink options … all included in the price.” — Adrian W.
“A superb outing, very pleasant and lively instructors! … They also take photos of you during the jet ski outing … it’s fantastic!” — Lucie
These testimonials echo the seamless blend of luxury, professionalism, and unforgettable thrills that only MasterSki Pilou can deliver.
Book Your Exclusive Experience Now
Visit our office on Rue Jeanne d’Arc, Gustavia - open daily from 8am to 7pm. Ready to reserve your luxury cruise? Call +590 590 279 179 or email contact@masterski-pilou. com. With peak season approaching, early bookings are highly recommended.
CARIBAVIA In Focus
The exclusive aviation summit and retreat CARIBAVIA returned to St. Barts this year, held between the 10th and 12th June.
THE PRESTIGIOUS EVENT
has further strengthened St. Barts’ strategic position in the sector, with the island hosting a vast array of fascinating conferences and workshops against beautiful beachy backdrops.
Gathering over 80 aviation and tourism professionals from across the globe, CARIBAVIA is centred around discussing local matters such as tourism and economic development through airlift in the region across an
extensive three-day programme.
The only Caribbean aviation forum which focuses on the critical link between air travel and economic wellbeing, CARIBAVIA provides a space for stakeholders to share information, network, and develop actionable insights.
This year’s speakers included Adam Twidell, Chairman of the European Business Aviation Association, who talked about future of vertical take-off and landing (VTOL) operations in the
Caribbean.
In addition, Vincent VanderpoolWallace, former Minister of Tourism of the Bahamas and General Secretary of the Caribbean Tourism Organisation, spoke on liberalising airlift in the Caribbean, whilst Umberto Vallino, Marketing and Business Development Manager at Aéroports de la Cote d’Azur, discussed private aviation connectivity between the Caribbean and its high-end source market, the French Riviera.
Discussions surrounding the importance of aviation in driving economic growth in the Caribbean also emerged as a central theme at this year’s event, with Captain Alicia Hackshaw, a flight operations inspector for the Trinidad and Tobago Civil Aviation Authority, discussing how strategic aviation investments in training and manufacturing could drive growth, create high-value jobs, and position the region as a dynamic player in the global aerospace ecosystem.
Her message was delivered at an opportune moment since CARIBAVIA
has been working on making the region more self-sufficient, with many attendees having long advocated for Caribbean-based workforce training and development.
More than a global summit, CARIBAVIA is also crucial in community-building, with its unique boutique-style approach intended to offer more intimate opportunities for engagement to those who truly welcome change and value innovation with regards to the future of aviation.
As such, CARIBAVIA sees attendees returning year-on-year thanks to
the friendly atmosphere and feeling of family and community that it has become well-known for.
St. Barts is proud to have hosted such an event which is highly regarded as a catalyst for progress and innovation in a region where aviation is not just a convenience, but a lifeline.
In light of the success of the 2025 event, the island is keen to host future iterations of CARIBAVIA – aside from the ninth annual event, which has already been scheduled to take place in Antigua and Barbuda between 8th and 10th June 2027.
RECOMMENDS
Eat:
FOR VIEWS OF THE CARRIBEAN SEA…
Favourably appointed on the pristine Flamands Beach and complete with breathtaking views, the Cheval Blanc St-Barth (Cheval Blanc) hotel offers a calm ambiance alongside refined dishes.
Combining both relaxation and luxury, Cheval Blanc is unique in that visitors can enjoy a delicious, laid-back breakfast menu beneath the sunshine each morning at La Cabane – the hotel’s relaxed beachside establishment – and indulge in a meticulously crafted tasting menu each evening at its renowned fine dining restaurant, La Case.
Resident chef Jean Imbert was inspired by the French West Indies when creating the decadent à la carte menu, which features fresh seafood and prioritises local produce.
With the restaurant located just metres from the sea, diners are immersed in the very environment from which the ingredients on their plates were derived with dishes such as yellowfin tuna tartare, local octopus, and freshly caught lobster.
Do:
FOR THE ULTIMATE NAUTICAL PLAYGROUND…
MasterSki Pilou combines elegant luxury with endless adventure, offering a fleet of meticulously maintained motor yachts alongside exhilarating add-ons such as jet ski tours, underwater seabob adventures, and flyboarding.
Providing half-day, full-day, and sunset cruise options – each of which feature a dedicated personal crew –MasterSki Pilou has wowed customers time and again with its professionalism and hospitality as guests create unforgettable memories.
Sleep: FOR A SEAMLESS EXPERIENCE…
From start to finish, Premier Properties St Barth not only offers the very best luxury villas and apartments on the island but also provides a seamlessly managed accommodation experience for its guests.
The company’s team of friendly experts are on hand to guide you through every step of the process, from bookings through to a personalised welcome upon arrival, making you feel instantly at home.
With a vast array of villas and apartments on offer – from simple beach cottages to extensive family villas overlooking the ocean – Premier Properties St Barth is well-placed to accommodate all manner of guests.
An extensive concierge service ensures guests feel supported throughout their stay, whilst the option to add à la carte services such as a private chef truly sets Premier Properties St Barth apart as the first-choice option for unmatched luxury.
FOR LUXURY VILLA RENTALS…
WIMCO St Barth Properties
PRIVATE VILLAS, ATTENTIVE CONCIERGE, TRUSTED EXPERIENCE. A vacation entrusted to WIMCO St. Barth Properties is unlike any other. We believe every minute of it can, and should, be savored. Find your next memory-making getaway, with our
portfolio of over 600 villas in St. Barth, Turks & Caicos, Anguilla, St. Martin, Grand Cayman, and Private Islands.
WIMCO.COM
+1 401 236-7613
INFO@WIMCO.COM
PHOTOGRAPHY
Landmark Attractions
Colombier Beach
A secluded white sand beach on the island’s northwest coast, Colombier Beach is only accessible by boat or a scenic hike. Known for its tranquillity and stunning natural beauty, the sandy spot is popular for snorkelling, swimming, and picnicking. There are two available hiking paths, offering various levels of difficulty and breathtaking views.
Swedish Clock Tower
A historic landmark in Gustavia, the Swedish Clock Tower was built in 1799 and is a remnant of the near 100 years of Swedish colonial rule over the island. The quaint building is situated on a hillside overlooking Gustavia’s picturesque harbour, offering scenic views over the town and bay. Visitors can climb steps to reach the tower and enjoy the elevated perspective.
St. Jean
One of St Barts’ premier neighbourhoods close to Gustavia, St. Jean exudes sophistication and charm, offering a refined selection of chic, luxury boutiques for fashion enthusiasts. The quartier, which is conveniently close to Gustaf III Airport (SBH), also features a lively, popular beach divided by Eden Rock – a rocky promenade set in a beautiful bay overlooking calm turquoise waters.
Getting There and Around
TO REACH ST. Barts, the most common route is to fly into neighbouring St. Martin (SXM). You can then take a 10 to 15-minute shuttle flight with airlines such as Winair or St Barth Commuter to SBH.
Alternatively, Tradewind Aviation offers flights from Luis Muñoz Marín International Airport (SJU) in Puerto Rico, which can be a more efficient and comfortable option for US travellers as this route often bypasses customs in St. Maarten.
You can also take affordable daily ferry routes from St. Maarten or St. Martin to the capital of Gustavia.
For those looking to travel in style,
arranging a private boat charter or arriving on your own yacht to Gustavia Harbour can be easily organised. Helicopter services and helipads for landing are also available for direct connections from nearby islands.
Getting around St. Barts is straightforward, with taxis readily available on the island offering a reliable way to reach your destination.
Renting a car, meanwhile, gives you the flexibility to explore the island at your own pace and, due to the island’s small size, getting around on foot is also a viable option. Private drivers and transfers can also be arranged for convenience.
Bonaire
An untouched paradise by design, Bonaire has a magnetic pull that leaves visitors feeling rejuvenated and reconnected with the natural world. We tighten our swimming goggles, slip on our flippers, and get ready to dive headfirst into all this opulent oasis has to offer
WRITER: LAUREN KANIA | PROJECT MANAGER: ALFIE WILSON
In a sight no different from one pirates and ocean navigators sailed up to centuries ago, approaching the turquoise shores of Bonaire reveals a panorama like no other. Vibrant coral reefs teem with a kaleidoscope of aquatic creatures, powdery white sands extend beyond the shimmering horizon, pink flamingos are dotted across the coastline like flamboyant one-legged guardians, and curved palms sway lethargically in the sweet Caribbean breeze.
Bon bini na Bonaire – welcome to Bonaire.
In order to really get to know the island, you must be ready to leave the modern world behind. Prepare to feel the hustle and bustle of daily life fade away as you adjust to a new, tranquil pace that charms even the most steadfast of busybodies.
Although the municipality is often overshadowed by its flashier neighbours, Aruba and Curacao, Bonaire exudes a secluded and romantic charm all its own. A true ecological marvel, the island’s ability to connect man with nature is both a part of its rich history and modern appeal.
The first Blue Destination in the world – meaning it
makes sustainable use of ocean resources for growth, well-being, and jobs, whilst protecting the health of the ecosystem – Bonaire prides itself on maintaining a perfect synergy between nature, culture, and the economy. The island is home to some of the world’s most fragile and important habitats, and protects these locations and creatures by being the only destination surrounded by a designated marine park.
So, when you explore one of 85 dive sites beneath the glistening waters that the island is famous for, you’ll find yourself gliding amongst thriving reefs home to over 350 species of fish and 57 types of coral. Strap on your snorkelling gear and reef-safe sunscreen to explore the twisting and coiling mangroves, saying hi to rainbowcoloured juvenile fish, gigantic yet timid queen conchs, soaring spotted eagle rays, minuscule seahorses, and so much more.
Or lose yourself in the romance of the Caribbean lifestyle and friendly multicultural setting, as the island is as precious above water as it is below. Don’t overlook this opportunity to find personal paradise in one of the last unspoiled places on earth.
Kralendijk
ALTHOUGH THE island’s capital is small enough to be explored entirely on foot, Kralendijk is filled to the brim with brilliantly colourful buildings, thriving art galleries, cosy cafes, arching arcades, intriguing street art, award-winning restaurants, and a rich culture at every bend.
This enchanting city boasts a plethora of fascinating historical sights, so signing up for a walking or trolley tour is a phenomenal way to learn from the people who live there.
You can visit Fort Oranje, a bright yellow military fortress built in 1639, which now resides as the island’s courthouse; the stunning Pasangrahan, a neoclassical marvel built as a private residence now situated as Bonaire’s Parliament House; or Bestuurskantoor, the former residence for the island’s governor which is now the principal governmental building, painted in the island’s signature ochre and white.
Equally, don’t forget to visit the Welcome Seat – a long
bench built in 1923, where locals would sit and wait for boats from Curacao bringing friends and family. If you’re looking for a bit of retail therapy, Kaya Grandi is the place for you. As the main shopping street, it is lined with storefronts for diving equipment, beach-ready apparel, and handmade souvenirs to remember your trip. The street is also perfect for practising your photography skills, as the restored neoclassical buildings are adorned with bright colours and artwork.
Kralendijk’s Terramar Museum is the perfect spot to learn more about the island’s rich history and multicultural influence. With archaeological exhibits and historical documents on show, the museum features a timeline of the
entire Caribbean region dating back millennia, in addition to a whole upper level dedicated to telling the poignant stories of the slavery era that darkened the island’s history during the 17th to 19th centuries.
After spending the day exploring the roots of the city, it’s time to feast on Kralendijk’s distinctive and mouthwatering cuisine. Uniquely influenced by Caribbean, Dutch, and Spanish cultures, the dishes commonly feature goat and seafood like the invasive lionfish. If you want a special treat, try Tekibon – a local spirit made from distilling the native yatu cactus.
No matter what type of journey you are looking for, Kralendijk packs a big punch in a small package.
Bonaire National Marine Park
THE ISLAND’S star attraction, the Bonaire National Marine Park, was established in 1979 as a protected area that covers a whopping 6,672 acres and a depth of 200 feet. Encircling the entire island, the park’s mission is to protect and manage the land’s natural, cultural, and historical resources, whilst allowing ecologically sustainable use for the benefit of future generations.
This resource is not only unique but extremely precious, consisting of 2,700 hectares of coral reef that juts and twists like modern art, fluttering seagrass beds, tangled mangroves, and flocks of colourful and teeming reef fish.
As a result of Bonaire’s nearly 50 years of protective measures, the flora and fauna and wildlife in the park are some of the healthiest in the region, alongside the coral reefs, which are the least degraded in the entire Caribbean. The park is also home to endangered species, such as sea turtles, conch, and sharks, alongside globally threatened ecosystems, making the area’s marine biodiversity unanimously recognised as having outstanding universal value.
Additionally, the park is a heaven-like oasis for divers and snorkelers looking to explore an underwater nirvana
bursting with marine life. From massive, slinking morays to the tiddly yet eye-catching Flamingo Tongue Snail, to spiny and scuttling lobsters, the Bonaire National Marine Park is an underwater playground that offers unforgettable encounters.
As the ecosystem is so precious, conservation is taken seriously. Before you strap on your oxygen tank and fall backwards into the turquoise waters, divers new to Bonaire must partake in an orientation and head to a designated dive shop to get familiar with weights, conditions, and park rules.
This is to ensure the waters remain a safe haven for marine life that bubble and glide within, as reefs in particular take millennia to grow and only seconds to carelessly destroy. The future of those who call the park home depends on the care and diligence of those visiting.
RECOMMENDS
Eat:
FOR AN AWARD-WINNING TASTE SENSATION...
Typically fully booked months in advance, CHEFS Bonaire is a gastronomic experience like no other. With the chefs themselves personally accompanying visitors to their seats, the restaurant prides itself on only using the finest ingredients to create the most exquisite dishes, served within an intimate, personal setting where the roles of chef, host, and waiter are effortlessly blended into one.
FOR FOOD THAT MAKES YOUR TASTEBUDS DANCE...
Kite City – an iconic food truck nestled between the sands of Te Amo Beach – is an unmissable destination for any food enthusiast visiting Bonaire. Every dish is cooked with the utmost passion and made with freshly caught local fish, along with quality ingredients that you’ll dream about long after your holiday ends.
Do:
FOR AN OPPORTUNITY TO GO THE EXTRA MILE...
Bonaire Tours & Vacations
FOR A BRAYING-GOOD TIME...
Committed to providing a safe home and protection for all donkeys on the island, the Donkey Sanctuary Bonaire has been helping sick, injured, and orphaned donkeys for over 30 years. With more than 800 braying animals on the premises, visitors can stop by to interact with the donkeys and support the Sanctuary’s mission.
Sleep:
FOR A MODERN RESORT IN THE HEART OF THE CITY...
Consisting of 12 intimate accommodations, All Seasons Apartments is a recently built, low-rise complex within walking distance of the city centre of Kralendijk – Bonaire’s capital. Offering a serene retreat with immaculate grounds, a saltwater swimming pool, and even storage for diving gear, this accommodation has it all for those looking to make the most of their trip.
FOR A COMBINATION OF AUTHENTICITY AND CARIBBEAN CHARM...
Boasting unspoilt nature, shimmering waters, and unbeatable hospitality, Blachi Koko Apartments Bonaire is a true paradise for an unforgettable stay on the island. With five small-scale accommodation complexes, travellers can enjoy the perfect mix of tranquillity, comfort, and nearby amenities.
Surrounded by a gated tropical garden, the accommodation offers the best of Bonaire right at your fingertips.
DID YOU KNOW?
• Bonaire is a municipality of the Kingdom of the Netherlands.
• It is part of the ABC islands – Aruba, Bonaire, and Curaçao.
• The country is considered the shore diving capital of the world, with more than 50 shore diving sites along the coastline.
• Bonaire International Airport (BON) is nicknamed Flamingo Airport because the island is home to over 10,000 of the pink birds.
• Its currency is the US dollar.
• Bonaire does not observe daylight savings time.
• Tap water on the island is primarily desalinated seawater and is not only safe to drink, but especially delicious.
• The official language is Dutch, but visitors will hear many languages, including Papiamentu – a native language that combines Spanish, Dutch, Portuguese, and English.
• The population of Bonaire is approximately 26,000.
• The Bonaire flag has a six-pointed star that resembles a compass, not only symbolising six original villages on the island but also the people of the island being excellent fishermen and sailors.
Landmark Attractions
Seru Largu
Seru Largu, meaning large hill, is a stunning lookout point from which hikers can overlook the city of Kralendijk and the majestic coral island of Klein Bonaire. This short but impressive venture not only allows you to experience panoramic views from a breathtaking elevation, but also visit the famous religious Millennium Monument, which is inscribed with ‘Kristu Ayera Awe Semper’, meaning ‘Christ, Yesterday, Today, and Forever’ in Papiamentu.
Echo Bonaire Parrot Sanctuary
With fewer than 1,000 left on the island, the beloved yellowthroated Amazon parrot – locally known as the lora – is being threatened by extinction. That’s why the Echo Bonaire Parrot Sanctuary, located only two kilometres west of Rincon, offers a conservation centre that allows visitors and bird lovers alike to learn more about the charismatic creature and embark on tours through the facilities and Bonaire’s dry forest to meet rescued and released parrots.
No Name Beach
Right next to the beautifully uninhabited island of Klein Bonaire, No Name Beach is a striking stretch of coast with slowly lapping waves of aquamarine, powdery white sand that makes for the perfect place to relax in the sun, and popular snorkelling spots swarming with a kaleidoscope of aquatic creatures and extensive reefs. Prepare for a day of beachside picnicking, where you can bask in the Caribbean sun and swim with sea turtles.
Getting There and Around
WHEN PLANNING YOUR visit to Bonaire, it’s important to note that all travellers are required to pay a tourist entry tax of USD$75 per person, per visit. This fee and the funds it raises allow the island and its residents to invest in initiatives to support local education, infrastructure, tourism, development, and sustainability throughout the municipality.
No entry visa is needed for the majority of countries – just a passport that still has at least six months left on its expiry date. Most travellers will arrive via BON, also known as Flamingo Airport, which – as insinuated by its name – is pink, petite, and surrounded in droves by the long-legged birds.
Once you arrive at the airport, getting to the city centre of Kralendijk
is a breeze. With plenty of taxis at the ready, it is only a 10-minute drive to the heart of the island’s cultural hub. It is highly recommended to rent a car whilst travelling around the island, as public transportation is minimal and does not extend to some of the more remote places many yearn to visit. Specifically, as the best adventures and views lie off the beaten path, hiring a 4x4, jeep, or SUV is your best option for reliable transportation.
With endless sunshine year-round and no major storms due to the island residing just outside the hurricane belt, there is no right or wrong time to visit Bonaire. Regardless of the
season, you can roll out of bed and head straight to the beach for a day out.
Typical peak season is between December and March, as this is when snowbirds flock to the island to escape the colder temperatures up north. So, if you’re looking for a quieter time of year to visit, April to October would be the most ideal.
WHERE MUSIC BECOMES A PASSPORT
In the world of music and travel, collaborations often take the form of soundtracks to promotional videos or branded concerts. Rarely do they evolve into something bigger – a cultural movement with the power to reshape how we experience destinations. HELLO is one of those rare exceptions, according to Impact Artist, Terry Bennett
WRITER: JACK SALTER
The groundbreaking HELLO project is more than a single or a music video – it’s a bold experiment in cultural storytelling and tourism innovation, one that
fuses reggae’s universal rhythm with Jamaica’s unmatched beauty.
Brought to life by international hitmaker, Demarco; six-time Grammy Award–winning producer,
Bonzai Caruso; emerging strategic Impact Artist, Terry Bennett; and the Jamaica Tourist Board (JTB), HELLO stands as a first-of-its-kind collaboration – designed not just to
entertain, but to inspire action. With HELLO, audiences worldwide can not only watch a video but also book the very same experiences they see on screen.
Indeed, with the integration of the direct booking link, viewers are just a click away from transforming admiration into action.
It’s the transformation of music
into a travel portal, blending sound, culture, and adventure into one seamless journey that invites audiences to step off the screen and into the story.
“What sets HELLO apart is its dual purpose – whilst it entertains, it also invites,” shares Bennett, who helped spearhead the initiative.
“On one level, it’s a vibrant track that celebrates the feeling of Jamaica’s culture and spirit; on another, it’s a carefully engineered gateway into Jamaica’s heart.”
Every frame of the HELLO video highlights not only the island’s breathtaking landscapes but also its cultural ambiance, from its waterfalls and creative districts to its historic studios and museums.
WHEN REGGAE BECOMES A TRAVEL INVITATION
For decades, reggae has served as one of Jamaica’s most powerful exports.
Beyond its rhythms and melodies, it carries messages of unity, resilience, and joy that resonate across cultures.
“It’s a seamless experience that flips the traditional tourism model. Instead of watching a staged commercial, viewers are
immersed in authentic storytelling,
brought
to life by music and tied directly to real opportunities”
– Terry Bennett, Impact Artist, HELLO
HELLO taps directly into that legacy, channelling reggae’s cultural significance into a call-to-action for travel.
“Reggae has always been more than music – it’s a lifestyle, a philosophy, a call to unity,” Bennett tells us.
HELLO channels that spirit into a tangible invitation to explore Jamaica.
For the first time ever, viewers can click directly from a music video to book the same tours, attractions, and cultural journeys they’re
watching in real time.
Watch Demarco as a tour guide at Dunn’s River Falls then book your own climb, or see the artistry of Kingston’s Creative Artwalk then schedule a walk through those same painted streets.
“It’s a seamless experience that flips the traditional tourism model. Instead of watching a staged commercial, viewers are immersed in authentic storytelling, brought to life by music and tied directly to real opportunities,” Bennett explains.
“HELLO transforms reggae’s global reach into an engine for tourism, proving that a song can move people in every sense of the word.”
JAMAICA IN MOTION: THE FILMING LO CATIONS
To achieve its mission, HELLO had to showcase Jamaica through its most iconic and meaningful landscapes.
Bennett, Demarco, and JTB carefully selected each location not just for visual appeal, but for its cultural, historical, and emotional significance.
• Dunn’s River Falls – This natural wonder is one of the Caribbean’s most visited attractions, representing the flow of energy, renewal, and community.
• Island Gully Falls – A hidden paradise framed by emerald greenery, capturing Jamaica’s
adventurous spirit and raw beauty.
• Tuff Gong Studios – Founded by Bob Marley, this legendary space remains the heartbeat of reggae, where history and music collide.
• Bob Marley Museum – A global pilgrimage site, celebrating the icon whose legacy of love and unity continues to inspire generations.
• Kingston Creative Artwalk – A vibrant celebration of Jamaica’s creative present and future, alive with murals, street art, and community pride.
“Together, these locations paint a vivid picture of Jamaica – not as a static destination, but as a living, breathing story that visitors are invited to step into,” highlights Bennett.
FROM SOUNDTRACK TO PASSPORT
What makes HELLO transformative is its ability to turn art into action.
At its core, reggae has always been about connection – between people, cultures, and spirit of place. HELLO takes that ethos and makes it tangible.
“The video doesn’t just entertain; it sparks a sense of possibility. Viewers are not only moved emotionally
but are also given the tools to act immediately – to book, travel, and immerse themselves,” Bennett insights.
“HELLO becomes more than a song – it becomes a passport.”
By showcasing fun, authentic Jamaican culture through music, visuals, and storytelling, HELLO creates an emotional spark that resonates with global audiences, turning passive fandom into active participation.
Instead of merely admiring
Jamaica’s beauty from a screen, they’re inspired to walk the paths, climb the waterfalls, and dance in the very streets they’ve just seen.
The ripple effect is profound –more travellers, stronger tourism revenue, and an expanded cultural footprint for Jamaica worldwide.
“HELLO is proof that reggae’s influence isn’t confined to sound – it can be a driver of tourism, economic growth, and cultural pride, inspiring the world to experience Jamaica’s rhythm first-hand,” Bennett says.
“HELLO is proof that reggae’s influence isn’t confined to sound – it can be a driver of tourism, economic growth, and cultural pride, inspiring the world to experience Jamaica’s rhythm first-hand”
– Terry Bennett, Impact Artist, HELLO
HELLO AS A MOVEMENT
HELLO isn’t designed as a one-time campaign. Instead, it’s conceived as the foundation of an ongoing cultural activation.
The project has already sparked conversations around innovation in both music and tourism marketing. Its vision extends far beyond a single video, with plans underway for:
• HELLO Jamaica Tour Package Sweepstakes in partnership with the JTB, giving fans a streamlined way to turn inspiration into travel.
• Spin-off content, including shortform travel series, behind-thescenes features, and immersive storytelling designed for social platforms and streaming services.
• Collaborations with Tuff Gong Studios and the Bob Marley Foundation, aligning the HELLO movement with Marley’s legacy of music as a unifying force.
“These expansions not only keep the momentum alive but also
position HELLO as a blueprint for the future of tourism marketing – a proof of concept for how music can serve as a bridge between art, economy, and global identity,” outlines Bennett.
THE BLUEPRINT FOR TOMORROW
HELLO demonstrates that music can be more than a backdrop for tourism – it can be the engine driving it.
By fusing authentic cultural storytelling with cutting-edge digital integration, it provides a model that other destinations may soon seek to replicate.
For Jamaica, however, it’s also about pride.
“The project showcases the island not just as a place to visit, but as a global leader in innovation, creativity, and cultural influence,” Bennett emphasises.
“It reinforces reggae’s role as not only a soundtrack of resistance and joy but also a catalyst for growth and unity.”
Most importantly, HELLO sets
the stage for Jamaica to continue reimagining how the world sees and experiences its culture.
“It’s a reminder that heritage and innovation are not opposites – they’re partners, and when they come together, the results can be transformative.”
A GLOBAL INVITATION
HELLO is a love letter to Jamaica. It’s an invitation for the world to discover the island not through brochures or commercials, but through music, storytelling, and lived experiences.
It shows that when creativity and strategy align, a project can inspire people not only to listen and watch –but to act.
“More than a video and campaign, HELLO is a movement that captures reggae’s spirit and Jamaica’s soul and extends it to every household, traveller, and dreamer that hears its call,” concludes Bennett.
For Jamaica, HELLO is a first-ofits-kind. For the world, it may be the beginning of a new way to travel.
THE UNTOLD STORY WRITTEN IN MOUNTAINS AND SKY JIZZAKH:
Jizzakh, a lesser-known region of Uzbekistan, is rich in pristine nature, from the Nuratau Mountains and Aydarkul Lake to the Arnasay Wetlands. Faisal Farooq offers a fresh perspective beyond Uzbekistan’s famed Silk Road cities
WRITER: FAISAL FAROOQ
Afew hours’ drive south of Tashkent, the capital of Uzbekistan, the road narrows, the plains open wide, and the horizon begins to wrinkle into ridges.
The air feels lighter here, fresher, as if carrying with it a whisper of something unspoiled. My destination was not a city of turquoise domes and madrassas, but a landscape –raw, vast, and largely forgotten.
Jizzakh is Uzbekistan’s secret – a place where juniper forests give way to desert lakes, villagers open their homes with quiet warmth, and night skies reveal more stars than I had ever seen.
ESCAPING INTO THE JUNIPERS
Leaving behind the bustle of Tashkent, the road to Zomin National Park (Zomin) climbs steadily until the air turns cool and sharp.
It is said that Zomin is the ‘Switzerland of Uzbekistan’, and as I walked under towering juniper trees, I understood why. The slopes ripple with wildflowers in spring, whilst in summer, the park offers relief from the capital’s heat.
I spent an afternoon tracing a shepherd’s path that opened to a sweeping view of alpine meadows where
sheep grazed lazily. The light filtered through the junipers in a way that made the scene feel untouched, a place where time had slowed.
But Zomin is not just a retreat; it is part of the vast Nuratau-Kyzylkum Biosphere Reserve, established in 1960 to protect this fragile environment.
Covering more than 10,000 hectares, the reserve shelters mountain ranges, gorges, and even a giant of the natural world – Bobo-Yongok, a walnut tree believed to be 700 years old. Its gnarled trunk stretches nearly three metres across, a living monument older than most empires.
One of the most striking features of Zomin is its vast juniper forests, known locally as ‘archa’. These hardy evergreens thrive on the slopes of the Turkestan Range, clinging to rocky ridges where few other trees can survive.
Some are believed to be over 1,000 years old, their twisted trunks and silver bark weathered by centuries of wind and snow.
In Uzbek culture, juniper branches are often burnt during ceremonies, their smoke believed to cleanse and protect –a tradition that reflects the deep spiritual connection locals have with these trees.
Walking through the forest feels like stepping into a living time capsule. The scent is sharp and resinous, and when the wind rushes through the branches, the air carries a freshness that feels almost medicinal.
For nature lovers and ecotourists, these groves offer not just shade and beauty, but also a chance to connect with one of Central Asia’s most iconic trees.
For photographers, Zomin is pure gold – mist rolling through valleys at dawn, trails that vanish into the horizon, and mountain ridges that seem to invite you further with each step.
WHEN THE SKY BECOMES THE STAGE
Night in Jizzakh feels different. Away from the city’s glow, the sky becomes a theatre of stars.
I set up my tripod on a ridge near the park, and within minutes, the Milky Way spilt across the sky like a brushstroke of silver.
Astrophotography here is effortless – the kind of silence and darkness that photographers travel halfway around the world to find.
Beyond the photos, there was something profoundly humbling about lying on my back, listening to the faint chirp of crickets, and realising that this same sky once guided Silk Road caravans through these mountains.
UNDER THE SHADOW OF THE NURATAU MOUNTAINS
From Zomin, I headed west into the Nuratau Mountains, where the landscape turned rugged and ochre, broken only by the occasional flash of green fields.
Here, life slows into an older rhythm, and at Syed Yurt Camp, I had my first taste of Uzbekistan’s nomadic past.
Sleeping in a felt yurt, I woke to the quiet hum of wind across the steppe.
Meals were shared communally – warm bread fresh from the tandir oven, stews simmered with herbs, and endless cups of green tea. At night, the campfire cracked under a sky heavy with stars.
There was no Wi-Fi or traffic – only the raw soundtrack of nature. It was a reminder that sometimes, luxury can be as simple as silence.
WHERE HOSPITALITY IS A WAY OF LIFE
On the slopes of the Nuratau Mountains lies Hayat village, a place where hospitality feels less like a custom and more like a way of breathing.
I stayed in a family homestay, greeted with walnuts, honey, and homemade apricot jam. In the evenings, we sat outside on tapchans (raised wooden platforms) whilst the host family told stories of ancestors who had lived in these mountains for generations.
Hayat is also a gateway to the Nuratau Reserve, home to endangered Severtsov’s sheep and an array of birdlife.
Trekking the reserve, I spotted ibex tracks and heard the echoing call of partridges. But what lingered with me most wasn’t just the wildlife – it was the stillness, the way the mountains seemed to watch over the valley with a kind of quiet dignity.
This is ecotourism in its purest sense – living simply, lightly, and in harmony with the land.
THE DESERT’S MIRAGE
No journey through Jizzakh is complete without a detour to Aydarkul Lake.
Spread across the Kyzylkum Desert, this vast expanse of water appears suddenly, a turquoise sheet shimmering in the midst of sand and steppe.
I arrived as the sun began to fall, turning the lake into liquid fire. A fisherman in a small boat paddled by, his silhouette swallowed by the setting light. Migratory birds wheeled overhead, their calls carrying across the still surface.
Later, as the desert night cooled, I sat by the shoreline listening to the gentle lap of water against the sand – a sound so rare in these arid lands that it felt almost sacred.
A TASTE OF JIZZAKH
Food in Jizzakh carries the warmth of its people and the depth of its traditions.
“Few visitors make it here, and perhaps that is Jizzakh’s greatest gift. It is a region that remains untold – a landscape still writing its own story, waiting for those willing to venture beyond the well-worn Silk Road path”
– FAISAL FAROOQ
The region is famed for its king-size samsa — golden pastries stuffed with lamb, onions, or pumpkin, baked in the walls of a clay oven until crisp on the outside and tender inside.
Fresh tandir bread, warm and smoky, accompanies nearly every meal. But the true culinary emblem of Jizzakh is tandir kabob, a dish born from the nomadic way of life.
Marinated with salt – sometimes even pine needles – and slow-cooked in clay tandirs until the smoke and heat transform the meat into something both tender and aromatic, this kabob is best tasted twice: once hot, when the juices run rich, and once cold, when the flavours deepen into something altogether different.
To eat in Jizzakh is not simply to dine, but to share in a tradition that has travelled across centuries of steppes and mountains.
SA’D IBN ABI WAQQAS COMPLEX
Jizzakh is not only about mountains and meadows; it also carries deep spiritual echoes.
On the edge of the region stands the Sa’d ibn Abi Waqqas Complex, a sacred site dedicated to one of the companions
“Jizzakh is Uzbekistan’s secret – a place where juniper forests give way to desert lakes, villagers open their homes with quiet warmth, and night skies reveal more stars than I had ever seen”
– FAISAL FAROOQ
of the Prophet Muhammad.
Local tradition holds that Sa’d ibn Abi Waqqas once passed through these lands, leaving behind a legacy of faith and resilience.
Today, pilgrims and travellers alike visit the complex for quiet reflection, walking amongst its courtyards and listening to the stories told by caretakers.
Set against the backdrop of rolling hills, the site blends history, spirituality, and landscape – a reminder that Jizzakh’s story is not just written in nature, but also in the faith of its people.
TREKKING AND HORSEBACK ADVENTURES
For active travellers, Jizzakh offers some of Uzbekistan’s most rewarding outdoor experiences.
Trails range from easy half-day hikes through juniper forests to multi-day treks across the Nuratau Mountains, where ancient rock carvings and sweeping ridgelines mark the way.
Horseback riding remains a traditional way to explore these landscapes – winding through gorges, climbing mountain passes, or tracing old caravan routes.
Whether on foot or horseback, the region’s blend of raw nature, wildlife encounters, and cultural stops at mountain villages makes every journey feel like an expedition into an untold corner of Uzbekistan.
GETTING TO JIZZAKH
Reaching Jizzakh is easier than ever thanks to its central location in Uzbekistan.
The region lies about three to four hours by road from Tashkent, Samarkand, or Bukhara, making it an ideal stop between the country’s historic Silk Road cities.
Comfortable trains connect Jizzakh with Tashkent and Samarkand, whilst shared taxis and buses run daily routes through the mountain passes and valleys.
For those flying in, the newly upgraded Jizzakh Airport offers a convenient gateway just a short drive from Aydarkul Lake and the Nuratau Mountains, bringing adventurers closer than ever to the region’s wild landscapes.
THE LANDSCAPE YET TO BE TOLD
Travel in Jizzakh is not about ticking off monuments. It’s about slowing down, watching, and listening. It’s the laughter of children chasing goats through mountain meadows. It’s the shock of cold water on your hands in a desert lake. It’s waking to the silence of a yurt, with the peaks of the Nuratau Mountains rising in the distance.
Few visitors make it here, and perhaps that is Jizzakh’s greatest gift. It is a region that remains untold – a landscape still writing its own story, waiting for those willing to venture beyond the well-worn Silk Road path.
AUTUMN’S BOUNTY AT MALLORY COURT SAVOURING
Rarely, the first thing I do upon arriving at a luxury hotel is don a pair of overalls and get ready to work, but I have a date with a beekeeper that simply can’t be missed.
Steeped in the charm of Shakespeare’s county, the award-winning Mallory Court whets the appetite with a foodforward rural reset
WRITER: PHOEBE HARPER
Nestled in the countryside surrounding the picturesque Warwickshire market town of Leamington Spa, the stately Mallory Court Hotel is the only luxury boutique hotel I have encountered that boasts its own ‘resident beekeeper’.
Lottie Buckland has been keeping her bees here for the past three years, and it’s a win-win situation all round for guests, who can choose to book a beekeeping experience, for the hotel itself, with a constant supply
of ambrosial honey straight from the garden, and for the bees themselves, who get to gorge on all 10-acres of the hotel’s beautifully varied grounds.
To spend an hour with the bees is an unexpectedly mindful and immersive experience. It begins with a honey tasting, followed by an inspection of the three colonies, checking on the bees, their honey, and searching for a healthy queen amidst the teeming throngs.
We come away with our own freshly cut chunk of comb honey, sampling some of the final efforts of this season’s worker bees as their frenzied, six-week life span sadly draws to a close with the arrival of autumn.
Having witnessed the toil that goes into a single teaspoon’s worth, we savour every drop, and with thankfully no stings to report, it is an experience I would recommend to anyone fortunate enough to spend a night at Mallory Court.
GOOD MANORS
Lottie and her bees are just one of the ways in which this hotel and its laudable sustainability efforts stand apart, as witnessed by its Green Tourism Gold Certification.
Centred around a magnificent Lutyens-style manor house, Mallory Court Hotel & Spa is part of the Eden Hotel Collection, whose portfolio of boutique properties also includes Cheltenham’s The Greenway, The Arden Hotel in nearby Stratford-upon-Avon, and the breathtaking Bovey Castle in Devon, to name just a few.
Earlier this year, the Mallory Court team had reason to rejoice as the hotel took Gold for Large Hotel of the Year at the VisitEngland Awards for Excellence 2025, making this
officially the Best Large Hotel in England.
Behind this tremendous accolade is the hotel’s recently refurbished interiors and the tranquil grounds that bear fruit to an unforgettable garden-to-plate dining experience and sensory walking trails.
Having sang for our supper, the real task of the day was to sample the hotel’s fine-dining restaurant, The Warwick, which has been given a new lease of life under the expert hands of Stu Deeley.
His face may strike you as familiar, having won first place at MasterChef: The Professionals in 2019. He has since taken the helm of well-reputed kitchens, including Hampton Manor’s Smoke and Michelin-starred Simpsons.
If the house alone wasn’t impressive enough, the gardens at Mallory Court are sure to flaw you. Designed in 1914 by Percy Morley Hoarder to complement the romantic vernacular Elizabethan style of the main house, they are the hotel’s crowning glory – a combination of formal, manicured spaces perfect for lazy, mindful wanderings,
and areas where nature has been left to work her magic, allowing the bees and other wildlife to thrive.
GARDEN OF PLENTY
The jewel in the crown is the kitchen garden. Here, under Stu’s guidance, the kitchen collaborates closely with Estates Manager, Chris Holdsworth, to maximise the use of produce.
Leveraging his green-thumbed expertise, Chris ensures a constant supply of flavour, freshness, and vibrancy to the restaurant’s offerings.
We have an uninterrupted view of the gardens from the quaint, mullioned windows of our breathtaking Snowshill suite (each room being named after a different National Trust site), and decide to set the tone before dinner with a stroll.
Alongside thriving herbaceous borders, we are met with a bounty of autumnal produce, as verdant artichokes sprout from the soil and the sweet scent of apples carries on the air.
Elsewhere, there is evidence of plum trees, strawberries, raspberries, courgettes, and we encounter a slightly riotous blackberry hedge that has apparently been left to its own fruitful devices at the insistence of the chef.
Poking our heads inside a neighbouring polytunnel, we are overwhelmed by the scents of rose geranium and lemon verbena.
Afterwards, there is no better place to enjoy an al fresco aperitif in the early autumn sunshine than the terrace overlooking the sunken garden.
In homage to our beekeeping experience and the surrounding grounds, I pick the signature Mallory Court Spritz – a delicious, refreshing combination of gin, Prosecco, soda, lemon, and the hotel’s own lemon verbena and honey.
DUSK DELIGHTS
For Birmingham-born Stu, taking the helm of The Warwick is a welcome return, having cut his teeth in the kitchens here when his career was just beginning.
He’s now helping other chefs to do the same, offering training and placements to the next generation via the Stu Deeley Professional Chef Academy.
In his showcase ‘Taste the Season’ menu, you can taste the warm familiarity of a homecoming, with comforting classics served with fine-dining twists.
I smile at the option of baked Alaska for pudding on the à la carte menu, but cannot resist the call of the chocolate
fondant beautifully contrasted with ice cream flavoured with mint straight from the garden that comes with the set courses.
The dining room’s ambience is hushed but comfortable; well-dressed couples sharing special occasions flanked by staff that make you feel like royalty sat within the historic, dimly lit, wood-pannelled room.
In quiet comfort, we sample a combination of flavours near and far; deliciously crispy morsels of Stornoway black pudding paired with buttery Cornish monkfish, chargrilled tenderstem broccoli, and doused in a spoonful of Thai green curry that lends a surprising but entirely welcome heat.
Stu Deeley
I detect a hint of Mallory honey at the base of a canape, beneath a bite-sized tower of goat’s cheese and fennel jam encased in a black cracker shell – the smallest mouthfuls often leaving the largest, lasting impressions.
The taste of autumn is encapsulated with a starter of burrata with pea and mint gazpacho. The peas are explosions of freshness, straight out of the pod, and pair perfectly with the deliciously salty Jerusalem artichoke I recognise from the gardens earlier.
It is delicate, clean and light, veering away from the stodginess that can overtake menus as soon as an autumn chill descends.
The artichoke makes a welcome reappearance with a main of beautifully bloody beef rump cap, served with melt-in-your-mouth ox cheek and pickled pear. An unexpected highlight is the crispy Burford Brown egg, served with barbecued leek and a warm tartare sauce, its yolk a searing blaze across the plate.
Throughout, standout staff take the dining experience above and beyond, from excellent wine recommendations (we can vouch for the Lady A Provence Rose – if it’s good enough for Soho House, it’s good enough for us) to friendly chatter in between courses.
My only regret is not having booked our table slightly earlier – although service flows seamlessly throughout, with a well-paced and comfortably proportioned series of plates, five courses (excluding the canapes, amuse bouche, and bread course - a triumph in itself) rightfully take time.
Having started at 7:45pm, midnight is within reaching distance by the time we have polished our final nightcap. We return to our room, sinking into a lap of luxury surrounded by plush furnishings, an immaculate tiled en suite with luxurious TempleSpa products, and velvet headboards above a mammoth-sized bed.
For a countryside reset and a food-forward escape, Mallory Court is a destination not to be missed. On leaving the following morning, I take a couple of seed sachets placed by the front door – wildflowers and parsley – a final gift from the gardens and something of Mallory to take home and plant for myself.
PHOEBE HARPER was a guest at Mallory Court Hotel & Spa. Mallory Court’s ‘Autumn Interlude’ package includes a two-night stay, seasonal cocktail on arrival, à la carte dinner for two in The Warwick, breakfast, and spa facility use from just £390 per room, per night.
THE LAST STOP.
SAFELY TUCKED AWAY in the remote Lofoten Islands of Norway, Henningsvær Stadion is one of the northernmost football pitches in the world.
Geographically miniscule and prone to perishingly cold conditions, this tiny, unassuming pocket of civilisation has long since been the keeper of one of the sport’s best-kept secrets.
Located on the tiny island of Hellandsøya, the ground can perhaps lay claim to being the most beautiful football stadium on the planet.
Renowned for their stunning scenery, the Lofoten Islands can be found deep within the Norwegian Sea, north of the Arctic Circle.
HENNINGSVÆR STADION
68.1481°N, 14.2010°E
The collection of islands have been inhabited for centuries creating a melting pot of local culture that blends Norwegian and Sámi influences – an Indigenous people who have traversed the Arctic region for thousands of years.
A photographer’s dream, the scarcely believable scenes surrounding the pitch itself encompass a jaw-dropping backdrop of towering mountains, sprawling fishing villages, and magnificent fjords, all surrounded by the sparkling waters of the Arctic Ocean and often illuminated by the Northern Lights.
From an ariel viewpoint, this utterly unique stadium is perfectly framed by traditional Norwegian fish-drying racks, adding to its authentically rustic charm.
Today, the venue accommodates 500 spectators with a perimeter asphalt strip serving as both a parking space and standing area for viewers.
Charmingly, the stadium also functions as a central meeting point for the local community of just 507 residents to gather for important gatherings and events.
The incredible origins of the stadium’s creation involved levelling solid bedrock in Hellandsøya, following the establishment of Henningsvær IL in 1927.
Understandably, with such an enticingly incomparable setting, Henningsvær Stadion has become a popular destination for both football enthusiasts and photographers from around the globe seeking to capture this spectacular intersection of sport and nature.
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Situated in the heart of Menlyn Maine, The Maslow Time Square is Sun International’s 238-room specialist business hotel. Not only a destination for professionals, but a portal for travellers. Boasting 17 floors that o er everything from business to leisure with tempting eateries, a relaxing business lounge and 13 bespoke conference rooms.
209 Aramist Avenue, Pretoria, Gauteng, South Africa
Tel: 0860 846 377 / 0860 TIMESQ
For the perfect balance of business and pleasure, be our guest.
Central Reservations: +27 11 780 7800 timesquare.reservations@suninternational.com
