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PERSONAL GO is embodying Pakistan’s innovative spirit, advancing and expanding its O&G offering at rapid pace in order to better serve its beloved, growing network of local customers Writer: Jonathan Dyble | Project Manager: Josh Hyland
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akistan is one of the youngest countries in the world in terms of its population. According to the United Nations Development Programme, roughly two in every three Pakistanis are below the age of 30 – a youth bulge that provides solid grounding for a wave of innovation and creativity to strike at the very heart of the nation. Indeed, this growing tide has already begun to encroach upon Pakistan’s economic shores. Between 2012 and 2019, a pool of funding sources and investors grew from zero to 20, for
example, while the number of startup incubators expanded from two to 24. It is not just SMEs that are thriving in this environment, however. Likewise, some of Pakistan’s most revered, established organisations are making great strides by embracing and embodying this agile climate. “Pakistan’s oil and gas industry is an exciting place to be right now,” explains Khalid Riaz, Chairman and CEO of Gas & Oil Pakistan Ltd. (GO) – a company that manages over 500 retail outlets, 400 tank trucks and considerable storage infrastructure across the
country. “Our millennial population and growing economy provide major grounds for O&G-related optimism. We ourselves have made great progress in the past year, upping our overall market share from five percent to eight percent. “We are a company always on the move. It’s in our DNA.” It’s been little over 12 months since we last spoke with Riaz – a period that has seen GO’s remarkable rise continue since its inception in 2015.
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GAS & OIL PAKISTAN LTD.
GO – THE BASICS GAS & OIL PAKISTAN LTD. was launched in 2015 by seasoned oil and gas sector entrepreneurs with over 40 years’ experience in the downstream petroleum business. In the half decade since, the firm has become a renowned player in local oil marketing, storage, transportation and supply, assisted by a core team of experienced personnel which operate over 500 retail outlets, 400 tank trucks and considerable storage infrastructure across Pakistan. VISION: The customer is the first and preferred choice. MISSION: To contribute to making Pakistan a better place by creating and maintaining an efficient, safe and sustainable environment while ensuring that quality oil products are supplied to customers across the country. CORE VALUES: Customer Centric, Integrity and Ethics, Teamwork, Quality, Initiative and Commitment, Social Responsibility and Innovative.
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GO has four depots and one terminal, which will further increase to nine depots and four terminals by the end of year, 2020. Two of the depots are in the province of Punjab, out of which one is at Sahiwal and the other is at Kotla Jam in district Bhakkar. The third depot is at Daulatpur in the province of Sindh and the fourth is at Sarai Naurang in the province of KPK. GO has commissioned a state-of-the-art terminal at Mahmoodkot in the vicinity of PARCO MidCountry Refinery, which is the largest oil storage facility of any OMC in that region. This is the only terminal having dedicated receipt lines for receiving petrol and diesel at the same time from PARCO / PAPCO MCR storage tanks. Since February 2019, the organisation has developed almost 100 additional retail outlets, drastically expanding its infrastructure and footprint across many of Pakistan’s key provinces and cities, and engaged in a plethora of broader customer engagement initiatives. “We’ve been focused on launching everything from our digital consumer communications platforms to social platforms and prepaid cash cards to improved customer service programmes, as more of our retail outlets expand nationwide,” the Chief Exec affirms, also pointing to new SAP enterprise resource planning software
that is set to be rolled out imminently. With such an array of undertakings being pursued aggressively and concurrently, it’s been a particularly busy, challenging period for the group to say the least. Yet Riaz is able to reveal that each of these key investments paid off, owed to the firm’s emphasis on what it describes as the three Ps. “People, productivity and process. These focus areas drive through our projects and initiatives,” he affirms. “Customer centricity is our core value. We want to win the hearts of our consumers, not just their wallets. “For me personally, this is the key differentiator of GO.”
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on its rapid growth & wish the Company every success in years to come. Over 755 branches and sub-branches in 290 cities in Pakistan including offshore branches in Bahrain, Malaysia, Seychelles and Karachi Export Processing Zone. The Bank also has Representative Offices in Dubai (UAE), Istanbul (Turkey), Beijing (China) and Nairobi (Kenya). For further details, please visit: www.bankalhabib.com
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GO’s tanker fleet now serves around 500 filling stations
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GAS & OIL PAKISTAN LTD.
Community engagement is a key part of GO’s brand identity
BUILDING A FUTURE FOR ALL It is not the only unique characteristic of the enterprise, however. The importance that GO places on people likewise translates for its own employees that are empowered at every opportunity, recognised as crucial to maintaining the upward growth curve that the firm continues to experience. “People are core to our growth, and our employment success depends on having the right training plans which are better and smarter than the traditional industry standard,” Riaz reveals. “It’s about more than just employing more teams and upping the numbers. 2019 was a challenging year, but talent 6 | Asia Outlook issue 43
“PARTNER AND SUPPLIER RELATIONSHIPS CONTINUE TO BE CRITICAL TO OUR SUCCESS. FROM EQUITY PARTNERS TO HOSPITALITY PARTNERS, THESE ORGANISATIONS ALWAYS SUPPORT OUR MODEL. IT’S A KEY STRENGTH OF OUR BUSINESS” – KHALID RIAZ, CHAIRMAN AND CEO development is undoubtedly going to be a critical part of our strategy for 2020.” Likewise, the organisation ensures it gives back to the communities in which it operates through an expansive focus on CSR. To date, GO has planted 100,000
trees, delivered new schools, donated ambulances, installed water filtration plants and a state-of-the-art dialysis centre, and assisted in the development of crucial water conservation and energy generation capacity, as well as continually reaching out into needy communities with mobile food
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A GO Quality Testing Unit carrying out checks at a filling station
Part of GO’s CSR strategy is to donate ambulances to the local community banks that provide free meals to more than 400 people daily. “Social responsibility is at the heart of our business model,” Riaz comments. “Whether that’s charitable actions or environmentally sustainable initiatives, CSR will always be a regular part of our routine.” The mention of sustainability swiftly turns talk from the here and now to the what’s next. 12 months ago, numerous aims including boosting storage capacity, expanding the company retail network and bringing in new staff were outlined – goals that were not only met but exceeded at every level during the course of the last year.
Looking ahead to 2020, it seems that the latest set of ambitions are similarly bold, GO forecasting an equally prosperous period. “By the year’s end we expect to have 10 percent market share, 200 more retail outlets, three new depots, and a successfully integrated ERP system, all backed by empowered leaders and teams and much happier consumers and stakeholders,” Riaz reveals, citing this buoyant outlook. “We are really thankful to the almighty Allah for our success. We’ve had a great run that’s been a marvel on its own and a great ride so far – we’re a young organisation and a leading brand in the oil and gas industry that is
recognised for its quality products and superb service. “Long term, we see GO becoming one of the top three players in the next one to three years. But for now, I look forward to a great 2020, and beginning to cement our leadership position by winning the hearts of the consumers that we love.”
GAS & OIL PAKISTAN Tel: +92 42 111 46 46 46 corporate.communications@gno.com.pk
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GAS & OIL PAKISTAN LTD. 23-T, Gulberg II Lahore , Pakistan Tel: +92 42 111 46 46 46 corporate.communications@gno.com.pk www.gno.com.pk PRODUCED BY ASIA OUTLOOK MAGAZINE