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Al Rabie Saudi Foods - Food & Beverage Outlook - Issue 9

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SKOT INDIA

PREMIUM FRUIT INGREDIENTS FOR GLOBAL FOOD INDUSTRIES.

From Indian Orchards to Global From Indian Orchards to Global

Indian Global

At SKOT INDIA, quality begins at the source. We par across South India’s fruit-growing regions to ensur global standards.

From harvest to processing, every stage is manage control,delivering consistent, traceable, export-ready fruit ingredients for food and beverage manufactures worldwide.

Our Manufacturing Excellence

Our Product Portfolio

Concentrated

Hygienic

LEADERSHIP THAT INSPIRES

AL RABIE PRODUCTS –AT A GLANCE

• Beverages

• Dairy

• Food

• Water

Specifically, the company’s beverages

– which it is best known for – comprise long-life juice, cocktails, vitamin fortified drinks, coffees, chocolate, and teas, including caramel frappé, coffee arabica, hazelnut latte, and iced cappuccino.

A PIONEER IN JUICE

Al Rabie’s commitment to quality, environment, occupational health and safety, and food safety is reflected through its initiatives and programmes, which focus on continual improvement and

compliance with industry standards.

The company strives to achieve these commitments through regular reviews of system effectiveness, the improvement of work processes via continuous training, waste minimisation, pollution prevention, using eco-friendly chemicals, preventing injuries and ill health, and open communication. Ultimately, this allows Al Rabie to work towards its goal of customer satisfaction in every sip.

In 2014, the Saudi Quality Council (SQC) awarded the Golden Corporate Membership to the company, highlighting its fulfilment of comprehensive quality principles and authentication of standards throughout its main sectors.

Additionally, the company won the Best On-The-Job Training Programme Award for small to medium-sized enterprises (SMEs), as part of the second version of the Work Award Programme organised by the Ministry of Human Resources and Social Development (HRSD).

The award aims to motivate SMEs to invest in developing their own national human resources, increasing the sustainability rate of employees, and enhancing career development. Notably, Al Rabie was ranked the number one food and beverage company in terms of having the best work environment in KSA, and 13th across all categories amongst 400 companies across the nation.

Equally, in December 2019, the

company signed an agreement with Saudi Basic Industries Corporation (SABIC) to provide proper training for newly graduated students entering the workforce. Specifically, the initiative teaches them the appropriate skills to develop their capabilities and provides them with both experience and practical knowledge within a professional work environment.

The agreement represents the company’s strategic initiatives to

motivate and qualify the national youth in line with the major ambitions of KSA within its Vision 2030.

FIRST CHOICE IN QUALITY

Inspired by Al Rabie’s towards KSA’s Vision 2030, and in line with the activation of international investment partnerships, the company signed a Memorandum of Understanding (MoU) with Tetra Pak – a Swedish multinational food packaging and

processing company – for business development.

Ammar Altaf, Assistant Deputy Minister for the Ministry of Investment, HE Petra Menander, the Ambassador of Sweden to KSA, and Adolfo Orive, CEO of Tetra Pak, attended the signing ceremony with Baseem Sabra, CEO of Al Rabie. The aim of the partnership is to make the company’s factory more advanced with automation and digitisation operations at the regional level.

A further example of the company’s dedication towards progress and innovation is Al Rabie’s participation in the largest annual trade event in the food, beverage, and hospitality services sector, Gulfood 2023, which showcased major global brands from 125 countries across the Gulf region. At the exhibition, Al Rabie displayed some of its most distinguished products and participated in the exhibition’s sessions, activities, and strategic seminars to discuss pivotal issues for the development of the industry, whilst assuring the health and safety of its consumers.

Al Rabie is considered one of the pioneering companies that represented KSA at Gulfood 2023, coordinating with partners across the export sector to market its brand and introduce different developments to the juice industry.

Recently, the company has funded several activities to help maintain its leading position in KSA, countries in the Gulf Cooperation Council (GCC), and the Middle East. These include using technologies to produce healthier options and setting agreements with international suppliers to obtain the highest quality raw products. As part of a relentless effort to enhance its offerings, Al Rabie prides itself on launching new products and continuously developing its current ones to remain at the leading edge of trends within the sector.

THE CHOICE OF CHAMPIONS

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