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B R I T I S H A M E R I C A N TO B A C C O N I G E R I A BAT has had an operational presence in Nigeria for almost 100 years
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BRITISH AMERICAN TOBACCO NIGERIA
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Bat Nigeria are well on their way to sustaining the lead in product innovation and quality initiatives in tobacco products, whilst retaining brand loyalty Writer Emily Jarvis Project Manager Callum Philp
ritish american tobacco (Bat Nigeria) limited is a fully owned subsidiary of the British american tobacco group. the company has had an operational presence in Nigeria since 1912. at this time as a group, they held a 60% shareholding value in the Nigerian tobacco Company (NtC) while a 40% shareholding value was held by the Nigerian government. By 1978, there were three operating factories located at Ibadan, Port-Harcourt and Zaria. British american tobacco is a global tobacco group with brands sold in more than 200 markets; few companies founded in 1902 are still going from strength to strength. Fewer still are leaders in more than 60 markets, and with one billion adult smokers around the world, Bat manufacture the cigarettes chosen by one in eight of them. “we take our business and our impact very seriously. we know the tobacco
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B r i t i s h A m e r i c a n T o ba c c o N i g e r i a
MRS Oil Nigeria Plc
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RS is one of the largest and most efficient downstream players with solid roots in Nigeria and leading positions in fuels and lubricants market in Cameroon, Benin, Togo and Cote d’Ivoire. MRS is an African conglomerate that focuses on diverse key activities in oil trading, shipping, storage, distribution and retailing. The company is fast becoming a prominent energy group in subSaharan Africa with a focus on continuous expansion and growth of businesses in Africa and beyond, while supporting customers such as British American Tobacco (BAT) with whom we have been in partnership for over two decades . Our short and long term goals are to continue to expand and grow our businesses in Africa and beyond by:
industry is a controversial one, and so it’s all the more important that we act responsibly, from the crop right through to the consumer.” The domestic industry in Nigeria experienced a decline when an influx of illicit trade and the deteriorating infrastructure created an uncertain business environment and investment slowed. This led to closures of Port Harcourt and Ibadan factories and a downscaling of the Zaria operations. The election of the 1999 civilian administration brought a renewed focus on Foreign Direct Investment (FDI) which led to the incorporation of British American Tobacco (Nigeria) Limited in July of the year 2000. Subsequently, the company merged with the Nigerian Tobacco Company in November of the same year. The company is now a fully owned subsidiary of the British American Tobacco Group. On September 24th 2001, the Group signed a Memorandum of Understanding
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Growing our retail network through win-win partnerships Supporting our customer base with appropriate customer friendly technological offerings that will improve their value for money equation.
We know the tobacco industry is a controversial one, and so it’s all the more important that we act responsibly, from the crop right through to the consumer”
Supporting our industrial customers with customer value propositions that will reduce their operating costs and increase their efficiency. Ensuring our environmental and social responsibility commitments. Supporting the economy through research and employment generation. At MRS, we strongly believe in Team work, Excellence, Service & Trust
To discuss how we can help you, please contact us at: Tel 01-461-4678/ +234 803-403-0594 Email pcaxton-martins@mrsholdings.com
www.mrsoilnigeriaplc.com
British AmericAn toBAcco nigeriA
eMPORiUM cOMMUNicaTiONS liMiTeD
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mporium Communications limited is a through-the-line marketing communication solutions firm whose business is driven on two major platforms (the private sector and public sector) with differentiated offerings in terms of strategic approach and solutions. we have partnered with British america tobacco Nigeria providing consumer engagement/reward activities, trade/PoS schemes and market expansion initiatives for over six years. Emporium Communications limited provides branding, sponsorships, channel development and experiential marketing services to FMCGs, financial services organizations and telcos across the african continent. we are committed to providing high quality services in a creative, painstakingly diligent, efficient, timely and cost-effective manner every time.
Tel +234 1 290 5546 email info@emporiumng.com
www.emporiumng.com (mou) with the Federal government of Nigeria for an investment of $150 million to build a state-of-the-artfactory in Ibadan, oyo State. the investment started a process that has impacted all aspects of the tobacco industry, from leaf growing, through to the manufacture and distribution of tobacco products.
commitment to Nigerian Development under the terms of the mou, British american tobacco Nigeria made a commitment to work with the Nigerian government in the following areas: Regularising the tobacco sector Building potential for regional exports Significantly increasing both the quality and quantity of tobacco grown Establishing an independent foundation to address rural socio economic development
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eliZaDe
We take pride in the responsible way that our businesses are run. And the recognition and awards we’ve received over the decades show it’s not just us who think we’re doing the right thing”
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lIZaDE is the brainchild of Chief michael ade. ojo and his late wife, mrs. wuraola ade ojo. over the years, we have consistently been marketing, selling and servicing toyota vehicles in Nigeria. and today, we are clearly ranked as the no 1 toyota dealer in Nigeria. our superior performance in sales and service delivery as a result of our years of experience has given us a strong corporate image, which has served as a guarantee of value to our present customers. the company has established a relationship of trust and confidence with its loyal customers. whatever model you buy, you can be sure Elizade will always be there to help you achieve pleasant motoring experience all the time. Tel 01-7743176, 7349720 email enquiries@elizade.net
www.elizade.net
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British AmericAn toBAcco nigeriA
aBeliNiS liMiTeD aBElINIS lImItED is a project management company with special interest in events, activations and production, operating in the integrated marketing communication sphere. our services span event marketing and management, trade marketing support and electronic media content development. the company was incorporated on the 13th day of September 2007 but only started full operations in January 2011. we proffer and implement cutting edge strategies, capable of profitably achieving our client’s marketing needs to time without compromising on quality and best practice. Tel +234 8033262264 email abiodun@abelinisng.com
www.abelinisng.com on June 17th 2003, British american tobacco Nigeria completed and commissioned its state-of-theart factory in Ibadan. the factory is staffed by first class Nigerian engineers and technicians, and research shows that products manufactured in the factory are of the highest international quality. This resulted in the certification of the factory to NIS ISo 9001:2000 by the Standard organisation of Nigeria on may 18th, 2005 with a further recertification in February 2009.
acting Responsibly, Both globally and locally BAT were the first tobacco company to be included in the Dow Jones Sustainability Index in 2002 – and we’ve been included every year since. “we take pride in the responsible way that our businesses are run. and the recognition and awards we’ve received over the decades show it’s
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We are a part of many local communities – both large and small – around the world, and in many countries we are the top employer and the company of choice for people employed at every stage of our supply chain”
not just us who think we’re doing the right thing.” In 2002, British american tobacco Nigeria took a decision to localise the manufacture of Nigerian brands with a subsequent improvement in product quality and freshness. International brands which were previously imported - such as Benson and Hedges, St. moritz, Rothmans, Consulate, london, Pall mall and Royal Standard - are now produced in Nigeria. with a business that operates at a local, as well as global, level, Bat provide agronomy support through their extension services to over 100,000 smallholder farmers around the world. “we are a part of many local communities – both large and small – around the world, and in many countries we are the top employer and the company of choice for people employed at every stage of our supply chain.”
Ma n u f a c t u r i n g
In 2013, BAT Group sold 676 billion cigarettes, made in 46 factories in 41 countries. The company employ more than 57,000 people in more than 200 markets worldwide, with many more indirectly employed through their supply chain. On a global scale, the company contributed more than £33 billion in duty, excise and taxes to governments worldwide in 2013.
“Our people are part of our history” BAT are proud to state that their staff are an essential part of not only the present company developments, but its future as well. “We attract and retain experienced managers and graduate trainees who look forward to a challenging and rewarding career. The company’s employment policies include a commitment to equal opportunity, which eschews any form of discrimination, ethnic or religious bias.”
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British AmericAn toBAcco nigeriA
CORE VALUES V BAT’s core values were developed following discussions with hundreds of employees from around the world and from all levels of the organisation. They describe the shared beliefs that we feel make British American Tobacco a great company to work for: CoNSumER lED: The most successful tobacco company will be decided by the consumer. To win, we must win the consumer. We are consumer led. NatIoNal BattlEFIElDS: Our ‘battlefields’ are national. This is where our consumers, trade partners, stakeholders and people are. This is where we sell cigarettes, generate cash and develop talent. This is where our brands live or die. This is British American Tobacco. gloBallY alIgNED: We are a global business with a global vision. We have global strategies and hard-won global scale. We must use and leverage these in order to win against global competition. To do so, requires global cohesion and discipline. A matrix organisation is the best means to ensure this. We recognise that there is a ‘tension’ in a matrix organisation. This is as it should be: business needs different viewpoints to build conviction and purpose. DIVERSE tEamS: We believe in the value of teams and diversity within those teams. We cherish individuality in the pursuit of the team goal. We believe individual creativity and contribution can and must flourish for us to succeed. gooD lEaDERS: People remember their leaders. The ones who had time for them, listened to them, coached them, developed them, trusted them. The leaders who helped make them the success that they are. We like good leaders. They tend to be very successful themselves. Our leaders bring our beliefs to life. We must all be leaders. FuN aND wElComINg: We like working with our colleagues and we trust them to deliver. They’re smart, keen to make a good contribution and fun to be with. They are what makes British American Tobacco so special. We are a welcoming and hospitable organisation. We want people to enjoy their experience with us. People feel at home here. FIt to FIgHt: Our competitors are powerful and determined. We value our organisational intimacy and family-feel, yet recognise we must be no less determined or demanding of ourselves. To head the industry will take more than thoughtleadership and scale, we must be fit for the fight ahead, we must be quick and agile. We must each take ownership for our actions. CoNSCIouSlY RESPoNSIBlE: We act responsibly and transparently. Not because we have to, but because we want to. We take comfort and pride in knowing that we will do the right thing and behave in the right way. We accept the costs this will incur.
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Ma n u f a c t u r i n g
Employees at BAT Nigeria are exposed to a whole range of international assignments which act as critical developmental channels. This is aimed at ensuring the managers are able to gain exposure, share and implement global best practice in their respective locations.
Looking to the Future
British American Tobacco Nigeria aims to be “the foremost positive socioeconomic contributor to the Nigerian economy” and the company goal is to “sustain leadership of the Nigerian tobacco industry”. In their drive to achieve this aim in Nigeria, the company acknowledge that the support, encouragement and partnership of the government and its agencies as a crucial element to success. “We are continually seeking for dialogue opportunities with the government to actualise this. As we continue to demonstrate
We are keen to prove that a tobacco company can be socially responsible and in so doing set high standards of good corporate citizenship”
commitment to best practice in all our operations in Nigeria, we are keen to prove that a tobacco company can be socially responsible and in so doing set high standards of good corporate citizenship.” British American Tobacco Nigeria is committed to delivering superior quality products and meeting the desires of consumers. “Our brands are amongst our most important assets. This is why we take care to position them intelligently to adult consumers who have chosen to smoke. To meet this requirement we have a strong broad-based portfolio of international and local brands.” With a marketing strategy built on understanding customers and delivering the most relevant brands to meet differing preferences, BAT Nigeria are well on their way to sustaining the lead in product innovation and quality initiatives in tobacco products, whilst retaining brand loyalty.
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E n q u iries Tel (UK): +44 (0) 1603 559 151
BRITISH AMERICAN TOBACCO
Tel (SA): +27 (0) 21 527 0053
NIGERIA
ben.weaver@outlookpublishing.com
PC 35 Idowu Taylor Street
SUBSCRIPTIONS
Lagos
Tel (UK): +44 (0) 1603 559 152
Nigeria
matthew.bone@outlookpublishing.com
Tel: +234 704 600 2511
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Victoria Island
www.batnigeria.com