WHERE YOU BELONG SERVING COLORADO’S LGBT COMMUNITY FOR MORE THAN 40 YEARS
DENVER LOVE WINS RALLY 2015
OUR WHY We believe every person and culture is a worthy and vibrant contribution to the fabric of humanity.
SIMON SINEK Author of “Start with Why: How Great Leaders Inspire Everyone to Take Action” >>CLICK HERE TO WATCH
We are committed to providing the LGBT community and their friends a powerful media platform to educate, celebrate, and activate that belief.
If you stack up 24 issues of Out Front, you will not find a more comprehensive representation of our community. >>CLICK HERE TO WATCH
WHERE YOU BELONG We’re more than a magazine. We are the social, print, and digital platform for the LGBT and allied community to connect, explore, express, advocate, and celebrate exactly where they belong: OUT FRONT. Out Front has built a powerful 360°-media network in order to engage our audience through multiple media channels — expanding our reach and frequency, while catering to the media habits of our community.
WELCOME TO A $900 BILLION MARKET Gay men and lesbians own more homes and cars, travel more, spend more on electronics, and have the largest disposable incomes of any niche market. And it’s the largest niche market: the adult LGBT population is 23M+ and its consumers make up 10% of the U.S. consumer market. (2013 Community Marketing, Inc.)
T H E LG BT CO M M U N I T Y
BY THE NUMBERS
$80
$100K
BILLION SPENT IN TRAVEL ANNUALLY
AVERAGE HOUSEHOLD INCOME
33.3 MEDIAN AGE 60/40 MALE:FEMALE RATIO
COLORADO HAS THE SIXTH FASTEST-GROWING STATE ECONOMY IN THE U.S.
3X
MORE LIKELY TO EAT OUT & GO TO ENTERTAINMENT THAN MAINSTREAM
37%
MAKE PURCHASING DECISIONS AT WORK
DENVER IS THE FOURTH FASTEST GROWING CITY IN THE U.S. & THE 7TH LARGEST LGBT COMMUNITY IN THE U.S.
84%
ARE CURRENTLY EMPLOYED
74%
ARE BRAND LOYAL
(Community Marketing 2013, U.S. Census 2014, Witek Combs Communications 2011, CNN Money 2014)
87%
SWITCH TO BRANDS WITH A POSITIVE LGBT STANCE
88%
OWN AT LEAST ONE CAR
60% OWN A HOME
71%
ARE COLLEGE GRADUATES
A 360째 MEDIA NETWORK PRIN T
DIGITAL
E V EN T S
24
semi-monthly print issues each year
70K+
P O W E R PA R T Y
readers per month
175+
newstands in and around Colorado
online
75K+ unique page views per month GET OUT WITH OUT FRONT
outbox
28K+ monthly email impressions 52 outbox emails each year
edirectory + ecalendar
PRID E GUIDE
20K
distributed in issues & at Denver PrideFest
400K+
Denver Pridefest visitors annually Denver pride is in the top 10 prides to visit in the nation
your community resource for small businesses and events
S O CIAL
PRIDE
SPONSORED EVENTS
1.4M+ social media impressions
8,400+ facebook likes
19,000 avg post reach
3,750+ followers
1,500+ followers
PROGRAMS AS UNIQUE AS YOUR BRAND Hidden amidst the bookshelves are secrets waiting to be discovered by future revelers.
Custom wallpaper adorns the ceilings, each color a separate piece, painstakingly applied by hand.
P H O T O G R A P H Y B Y PA U L W E D L A K E P H O T O G R A P H Y M O D E L AS H L E Y H OWA R D
An elaborate solid wood staircase adorns the grand foyer.
Like what you see? Inquire within. SPONSORED CONTENT
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OUTFRONTONLINE.COM
Generator Real Estate Paul Tamburello & Lexi Steinhauer 303.991.6204 // lexi@thinkgenerator.com
OUTFRONTONLINE.COM
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SPONSORED CONTENT Advertorials: the perfect marriage of advertising and editorial content. The perfect venue for businesses who want to educate, not just advertise. Sponsored content offers a customized, seamless integration of your message and our platform.
25% MORE CONSUMERS LOOK AT IN-FEED,
SPONSORED CONTENT THAN STANDARD ADVERTISING 18% HIGHER LIFT IN PURCHASE INTENT WITH SPONSORED CONTENT
eDIRECTORY & eCALENDAR eDirectory allows you to fully feature your business to our online readers. eCalendar presents you with the opportunity to let the community know about your upcoming event. Listings have all the features you could ever want — descriptions, photos, maps, video, categories, keywords, hours, and more.
S M A L L B U S I N E SS PAC K AG E S As a small business, Out Front understands the need to keep costs low and visibility high. For less than $1 a day, we have the solution for you. MARKETPLACE AD 12/24 ADS PER YEAR + WEB AD FRONT PAGE VISIBILITY = ONE MILLION IMPRESSIONS
ONLINE ADVERTISING OUTFRONTONLINE.COM L E A D ERB OA RD 7 28 x 90 px 2 interchangable spots. Appears on all pages.
[O U T B OX ] W E E K L Y E M A I L H O M E PAG E B IL L B OA RD 1150 x 500 px Appears on home page.
M ED IU M RE C TA N G L E 300 x 2 50 px 3 interchangable spots. Appears on all pages.
H A L F PAG E BA N N ER A L L O U T B OX A D S 3 4 3 x 100 px Presenting Sponsor: Placement near top of page Featured Sponsor: Placement throughout email
300 x 600 px Appears on all pages.
ALSO SPONSORED B Y O U T F R O N T: ASPEN GAY SKI WEEK WYOMING PRIDEFEST BOULDER PRIDEFEST AIDS WALK COLORADO COLORADO SPRINGS PRIDEFEST SUSAN G. KOMEN RACE FOR THE CURE MATTHEW SHEPARD ANNUAL HONORS GALA ONE COLORADO ALLY AWARDS RED BALL, HRC GALA, AND MORE
E V E N T S T O TA K E YO U R B R A N D F U R T H E R EVENT SPONSORSHIPS We can put your ideas into motion. With events ranging from PrideFest to Power Party and more, this is where you belong. Sponsorship packages range to fit your budget and include promotional advertising, contests, backpacks, step & repeat, parade vehicles, and more. D E N V E R P R I D E F E ST | O U T F R O N T P O W E R PA R T Y | G E T O U T ! W I T H O U T F R O N T | A N D M O R E
$15.5M+
DIRECT ECONOMIC IMPACT
DENVER PRIDEFEST ANNUALLY HOSTS
400,000+ E V E N T S T O TA K E YO U R B R A N D F U R T H E R DENVER PRIDEFEST
PRIDE & SUMMER GUIDE Broadcast your message in the largest and most popular Pride Guide: nightlife, concerts, events, and must-haves for Pride and beyond. ASK YOU ACCOUNT EXECUTIVE FOR DETAILS
Gain additional awareness of your brand with our readers and community by joining forces with Out Front at Denver PrideFest. With sponsorship options ranging from advertisements to product placement and logo placement on our renowned step and repeat, your business can share in the added exposure of PrideFest.
E V E N T S T O TA K E YO U R B R A N D F U R T H E R P O W E R PA R T Y
POWERFUL SPONSORSHIPS Take your brand andmessage further with branding opportunities in promotional advertising, gift bags, event program, step and repeat and more. ASK YOU ACCOUNT EXECUTIVE FOR DETAILS
Out Front’s annual celebration recognizes members and allies of the LGBT community who’ve done powerful and extraordinary work and have changed the landscape for the LGBT community. N OTA B L E AT T E N D E E S / S U P P O R T E RS I N C LU D E : SENATOR M A RK UDA L L | GOVERNOR JOH N H ICKENLOOPER | MAYO R M I C H AE L H AN CO C K SPEA KER M A RK FERRA NDINO | SENATOR PAT ST EA DM A N | DENV E R C LE RK AN D RECO RD E R DEBRA JOH NSON | FORM ER BOUL DER COUNT Y CL ERK CL EL A RO REX | AN D M AN Y OT H E RS
DISTRIBUTION CHEYENNE
CO LO R AD O Arvada Aspen Aurora Boulder Castle Rock Cheyenne, WY Colorado Springs Denver Durango Englewood Estes Park Fort Collins Fountain Golden
Grand Junction Greeley Highlands Ranch Lakewood Littleton Longmont Loveland Manitou Springs Pueblo Steamboat Springs Thornton Trinidad Walsenburg Westminster
S T E A M B O AT SPRINGS
ESTES PA R K
BOULDER WESTMINSTER A R VA D A GOLDEN LAKEWOOD ENGLEWOOD GRAND JUNCTION
ASPEN
LITTLETON
MANITOU SPRINGS
FORT COLLINS GREELEY LOVELAND LONGMONT THORNTON
DENVER AURORA HIGHLANDS RANCH CASTLE ROCK COLORADO SPRINGS F O U N TA I N
PUEBLO
DISTRIBUTION ZONE WA LS E N B U RG Every county in Colorado has self-reported same-sex couples, except San Juan & Jackson
DURANGO
TRINIDAD
* 2010 United States Census
N ATIO NWID E B OSTON , MA | DAL LAS, TX | D ES MO IN ES, I A | KA N SAS C I TY, M O | M I N N E A POL I S, M N | N E W YORK, N Y PH ILADELPH IA, PA | PO RT LAN D, O R | SA N D I EGO, CA | SA N F RA N C I SCO, CA | S E ATTL E, WA | WAS HI NGTON, DC
2016 EDITORIAL CALENDAR Like our audience, our award-winning content is wildly diverse and touches on all the important issues that shape our lives. For four decades, we’ve been providing our readers a space where they belong. JA N 06
THE YEARBOOK 2016
JUL 06
PRIDE REVIEW
JA N 20
I’M OFFENDED!
JUL 20
FEMME
FEB 03
YO U T H
AU G 03
DIY • HOME
FEB 17
T R A N S P O R TAT I O N
AU G 17
THE FOOD ISSUE
M A R 02
H E A LT H
SEP T 07
CO URBAN ART + MUSIC
M A R 16
SPORTS
SEP T 21
T R A N S F O R M AT I O N D E N V E R
A PR 06
T R AV E L
O C T 05
THE POWER ISSUE
A PR 20
THE CANNABIS ISSUE
O C T 19
H A L LO W E E N • E L E C T I O N S
M AY 04
GLAMPING
N OV 02
W I N T E R FA S H I O N
M AY 18
N AT I V E S VS . T R A N S P L A N T S
N OV 16
THE MEN’S ISSUE
JUN 01
PRIDE PREVIEW
D EC 07
THE SHOPPING ISSUE
JUN 15
PRIDE • PRIDE GUIDE
D EC 21
LG B T H O L LY W O O D
Please note this is the proposed editorial calendar for 2016. We do not guarantee any story will be published. The calendar is subject to change at editor’s discretion.
COMMON TOPICS INCLUDE: LG BT N EWS & PO L I T I CS | LOCA L BUSINESS PROFIL ES | SOCIA L COM M ENTA RY | L EGA L ISSUES | SPO RTS | FO O D & R ESTAU RA N TS | F I L M , T H EAT ER, & CONCERTS | BA RS & NIGH T L IFE | A RTS & AT T RAC T IONS | EVEN TS CALE N DAR | LO CAL & N AT I O N A L T RAV E L | H U M OR | CEL EBRIT Y INT ERVIEWS | FA IT H & SPIRIT UA L IT Y | A DVICE | H EA LT H & F I T N ESS | H O M E D ES I G N | R EA L ESTAT E | FINA NCES | AUTO | BEAUT Y | FASH ION | CA NNA BIS | REL AT IONSH IPS & SEXUALI T Y
W E H AV E PAC K AG E S FOR ALL BUDGETS P A C K A G E S D O L L A R S
W I L L
E V E N
S T R E T C H
F U R T H E R
–
Y O U R B Y
B U D G E T
U P
T O
6 0 %
BIKINI BRIEFS $ 5 0 0 M O N T H LY B U D G ET
PRETTY IN PINK $ 1 0 0 0 M O N T H LY B U D G ET
B U TC H & SAS SY $ 1 5 0 0 M O N T H LY B U D G ET • G R EAT VA LU E
OVER THE RAINBOW $ 2 0 0 0 M O N T H LY B U D G ET • B ET T E R VA LU E
GOIN’ GAGA $ 2 5 0 0 + M O N T H LY B U D G ET • B EST VA LU E
2016 PRINT SPECS & DEADLINES PRINT DEADLINES
(GLOSSY COVER DEADLINES IN PARENTHESES)
2/3
1/2
1/2
7”W X
4.58”W X
VERTICAL
H O R I Z O N TA L
9. 5 ” H
9. 5 ” H
3.375”W X
7”W X
9. 5 ” H
4.625”H
F U L L PA G E
ISSUE D AT E
SIGNED AGREEMENT/ SPACE RESERVED
MATERIALS FOR AD CREATION
CAMERA READY ARTWORK
JAN 06
12/22
12/22 (12/16)
12/29 (12/22)
JAN 20
1/6
1/6 (12/30)
1/13 (1/6)
FEB 03
1/20
1/20 (1/13)
1/27 (1/20)
FEB 17
2/3
2/3 (1/27)
2/10 (2/3)
MAR 02
2/ 17
2/17 (2/10)
2/24 (2/17)
MAR 16
3/2
3/2 (2/24)
3/9 (3/2)
APR 06
3/23
3/23 (3/16)
3/30 (3/23)
1/3
1 /4
1/6
2.167 ”W X
3.375”W X
3.375”W
APR 20
4/6
4/6 (3/30)
4/13 (4/6)
9. 5 ” H
4.625”H
X 3”H
M AY 0 4
4/20
4/20 (4/13)
4/27 (4/20)
M AY 1 8
5 /4
5/4 (4/27)
5/11 (5/4)
JUNE 01
5/18
5/18 (5/11)
5/25 (5/18)
JUNE 15
6/ 1
6/1 (5/25)
6/8 (6/1)
J U LY 0 6
6/22
6/22 (6/15)
6/29 (6/22)
J U LY 2 0
7/ 6
7/6 (6/29)
7/13 (7/6)
AUG 03
7/ 2 0
7/20 (7/13)
7/27 (7/20)
AUG 17
8/3
8/3 (7/27)
8/10 (8/3)
SEPT 07
8/24
8/24 (8/17)
8/31 (8/24)
G LOSSY COVERS 8”W X 10.5”H (ADD A 0.25” BLEED ON ALL SIDES)
Magazine size: 8” W X 10.5” H Print ads are to be provided as CMYK, high resolution (300 ppi preferred) pdf, tiff, or jpeg with all fonts and images embedded. Note: All sizes listed are the live area for advertising space. Out Front is not responsible for any advertising that runs with misspellings, errors, or omissions
MARKETPLACE 1 UNIT: 2.154”W X 2.25”H 2 UNITS: 2.154”W X 4.5”H 4 UNITS: 4.563”W X 4.5”H OUTBACK 1 UNIT: 1.563”W X 2.1875”H 2 UNITS: 1.563”W X 4.625”H *BAR TAB DIMENSIONS SAME AS OUTBACK 1 UNIT
SEPT 21
9/ 7
9/7 (8/31)
9/14 (9/7)
OCT 05
9/21
9/21 (9/14)
9/28 (9/21)
OCT 19
10/5
10/5 (9/28)
10/12 (10/5)
NOV 02
10/ 19
10/19 (10/12)
10/26 (10/19)
NOV 16
11/2
11/2 (10/26)
11/9 (11/2)
DEC 07
11/23
11/23 (11/16)
11/30 (11/23)
DEC 21
12/7
12/7 (11/30)
12/14 (12/7)
GO AHEAD. JUDGE US BY OUR COVERS. OUR ADVERTISERS KNOW WE HAVE STAYING POWER. NOW YOU HAVE THE OPPORTUNITY TO REACH THE SAME CONCLUSION. O F FI C E AUGUST 19, 2015 OUTFRONTONLINE .COM FREE
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M A RK E T IN G
& SALES
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topher la fleur
dustin@outfrontonline.com
topher@outfrontonline.com
director of sales & marketing
jordan jacobs
senior marketing executive
jordan@outfrontonline.com
A R T/ ED I T O RI A L art@outfrontonline.com editorial@outfrontonline.com
marketing executive