Higher Education - Business Brochure

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Business Brochure 2025

Browse

Browse this brochure, using the key below, to explore the range of different formats and resources available for each title; or contact a member of our team to discuss how we can work together to find your teaching solution.

Key

Published in Australia

Better Brand Health

Jenni Romaniuk 9780190340902 | January 2023 | oup.com.au/romaniuk

The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in.

How Brands Grow: Part 2 Revised 2e

Jenni Romaniuk, Bryon Sharp 9780190330026 | September 2021 | oup.com.au/hbg2rev

The fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.

Lecturer resources

Teacher resources

Student resources LR TR SR

Building Distinctive Brand Assets

Jenni Romaniuk 9780190311506 | March 2018 | oup.com.au/romaniuk

Long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand, and it is a book about future-proofing your brand’s identity.

How Brands Grow

Byron Sharp 9780195573565 | March 2010 | oup.com.au/hbg

This book provides evidence-based answers to the key questions asked by marketers every day. Decades of research in a style that is written for marketing professionals to grow their brands.

Marketing 2e

Byron Sharp

9780195590296 | November 2017 | oup.com.au/sharp2e

SR LR

The story of marketing, its theories, concepts and real-life applications, while providing a realistic overview of the marketing world, demonstrating the practical application of marketing skills.

Corporate Governance 5e

Bob Tricker

9780198809869 | July 2025 | oup.com.au/tricker5e

SR LR

Designed to equip students with a sound understanding of the frameworks that govern organisations. This book provides a new focus for understanding corporate governance.

Leadership Practice and Perspectives

Kevin Roe

9780198912088 | July 2025 | oup.com.au/roe

The definitive introduction to the study of leadership, Roe’s Leadership presents key theories and issues whilst examining leadership practice through a range of distinctive case study examples.

Introduction to Management Functions and Challenges

Sarah Birrell Ivory, Emma Macdonald

9780192893512 | May 2024 | oup.com.au/ivorymacdonald

SR LR

A uniquely accessible and engaging companion to managing in the real world. By placing issues of digital, environmental, and social disruption at centre-stage, the book guides students through the varied and complex reality of management with ease, encouraging them to develop their own critical view of this dynamic area.

Macroeconomics Institutions, Instability, and Inequality 2e

Wendy Carlin, David Soskice 9780198838661 | April 2024 | oup.com.au/carlin2e

SR LR

By developing a coherent set of tractable models, the book enables students to explore and make sense of the pressing questions facing global economies.

Foundations of Business

Andrew Gillespie 9780198849537 | February 2024 | oup.com.au/gillespie

SR LR

This is the ideal introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on their course and beyond.

Consumer Behaviour 3e

Isabelle Szmigin, Maria Piacentini 9780198862567 | May 2023 | oup.com.au/szmigin3e

This highly-practical and engaging textbook balances cutting-edge research with insights from today’s marketing professionals, making it the ideal guide for anyone studying consumer behaviour.

Organizational Behaviour 4e

Daniel King, Scott Lawley 9780192893475 | September 2022 | oup.com.au/king4e

Revised chapters on equality, diversity, and inclusion, plus cutting-edge material on wellbeing in the workplace, the climate crisis, ethics in leadership and much more.

Economics of the Monetary Union 14e

Paul De Grauwe 9780192849779 | September 2022 | oup.com.au/grauwe14e

Reflecting Institutional changes within the European Monetary Union, this textbook continues to encourage students to think critically about the sustainability of the Eurozone.

International Business 2e

Peter Buckley, Peter Enderwick, Hinrich Voss 9780198861898 | September 2022 | oup.com.au/buckley2e

Synthesising perspectives from economics, social anthropology, political economy, and management, this book has a multitude of examples, case studies and insights from around the world.

Strategic Marketing 4e

Douglas West, John Ford, Essam Ibrahim, Matteo Montecchi 9780198856764 | July 2022 | oup.com.au/west4e

Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies.

Business Research Methods 6e

Emma Bell, Bill Harley, Alan Bryman 9780198869443 | June 2022 | oup.com.au/bell6e

SR TR

Doing business research in the clearest, most relevant guide, written specifically to engage business students taking research methods courses or completing a research project.

Research Methods for Digital Work and Organization

Gillian Symon, Katrina Pritchard, Christine Hine 9780198860686 | January 2022 | oup.com.au/symon

Innovative methods capture and analyse digitally-related work practices through reflexive accounts of realworld research projects, and elucidates challenges that may raise for research practice.

Becoming a Critical Thinker

Sarah Birrell Ivory 9780198841531 | January 2021 | oup.com.au/ivory

SR LR

A clear and inspiring guide to developing essential critical thinking skills, the book features unique practitioner and student interviews to help students appreciate how vital critical thinking is in an academic, professional, and personal context.

Leadership 3e

Marian Iszatt-White, Christopher Saunders 9780198834298 | July 2020 | oup.com.au/iszattwhite3e

SR LR

Leadership encourages critical appraisal of the mainstream viewpoints and personal reflection on leadership experience in a way that is both clear and highly engaging.

Business Ethics 5e

Andrew Crane, Dirk Matten, Sarah Glozer, Laura Spence 9780198810070 | July 2019 | oup.com.au/crane5e

SR LR

This book provides the tools and concepts necessary to understand and effectively manage ethical challenges wherever you are in the world.

Strategic Human Resource Management 2e

Catherine Bailey, David Mankin, Clare Kelliher, Thomas Garavan 9780198705406 | April 2018 | oup.com.au/bailey2e

SR LR

Drawing on the latest academic research, the well-respected author team take a reliably thematic approach to Strategic Human Resource Management.

Organizational Behaviour and Work 5e

Fiona M. Wilson 9780198777137 | April 2018 | oup.com.au/wilson5e

LR

Provides a concise introduction to organizational behaviour which is critical, yet accessible, in its approach, and ideal for those new to the subject.

Human Resource Management in Australia 2e

Pieter Nel, Amanda Werner, Mike Fazey, Bruce Millett, Andries du Plessis, Russell Wordsworth, Bruce Hearn Mackinnon, Yuliani Suseno 9780195597448 | October 2016 | oup.com.au/nel2e

SR LR

This book covers attraction, maintaining, and developing human resources including recruitment and selection, training, development, career management and human resources information.

Business Ethics 5e

Damian Grace, Stephen Cohen 9780195519549 | October 2013 | oup.com.au/grace5ebe

SR LR

Business Ethics examines the ethics of business through issues related to common business situations in both local and global contexts. All chapters have been revised and updated.

Business Trove

The theories, the relevance, the reality

Explore Business Trove

Be sure to take a look at Business Trove, our new online home for Oxford University Press business textbooks. The Complete Business Trove Collection for the 2024 academic year is available now for individual or institutional purchase. This collection involves leading titles such as Business Research Methods, Marketing, and Consumer Behaviour and encourages students to read more widely and dive deeper into their course.

Find out more

If you’re not sure how to get your students the access they need, or if you’d like to find out more about purchasing Business Trove for your university, contact us now to find the best resources for your course.

shannon.doneman@oup.com | 0429 424 166

Institutional and Partnership Enquiries: highered.au@oup.com

Customer Service: oup.com.au/help 1300 650 616 oup.com.au @OxfordAustralia facebook.com/oupanz linkedin.com/showcase/oxford-university-press-australia-new-zealand

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