OTC Beauty Magazine | November 2025

8 EDITOR’S LETTER

The Beauty of New Ideas

10 EXPERT ADVICE

Glow & Go Skincare Saturdays: A Fresh Way for Beauty Supply

Owners to Build Community and Boost Sales

16 MARKETPLACE

The Beauty Edit: Top Essentials For Every Routine

30 KNOWLEDGE TO KNOW

RED, REIMAGINED: Helping Every Customer Find Their Power Shade

34 PRODUCT SPOTLIGHT

J. Strickland

36 KNOWLEDGE TO KNOW

The Lash Code: Decoding Mascara Types, Brushes, And The Secret To Show-Stopping Eyes

42 DAY IN THE LIFE

Empowering Beauty Through Education: Tamika Gibson on Innovation, Authenticity, and Building Confidence at The Hair Diagram

44 BEAUTY AMBASSADOR

Skincare & Cosmetics: Tips For Makeup Brushes & Kits –How To Educate Customers & Boost Sales

2025

18 The Secrets of Visionary Leaders: Who Think Possibility Before Productivity

What your culture rewards is what your people repeat

By Susan Robertson

Productivity looks good on paper. It’s measurable. It’s visible. And in many organizations, it’s worshipped. But here’s the problem: productivity isn’t the same as progress.

Many cultures confuse motion with momentum. Leaders celebrate packed calendars, rapid responses, and efficiency hacks, but often fail to ask whether all that movement is taking them somewhere that matters. That’s why visionary leaders think differently. They think in terms of possibility, not just productivity.

24 Sales vs. Service: Why Your Customer Doesn’t Care About Your Org Chart

By Troy Harrison

A recent company meeting revealed what management called a “handoff problem.”

The sales team would close deals, then toss them over the wall to the service team, who would promptly fumble the relationship because they didn’t understand what had been promised or why the customer bought in the first place.

Sound familiar?

What’s most telling about this situation: The company had spent months reorganizing departments, creating new processes, and building elaborate handoff procedures. They were treating the symptoms while completely missing the disease.

66 TOP FIVE

Discover Customer-Favorite Essentials for Every Hair Need

68 OTC BOOK CLUB

Infinite Paradise: Witnessing the Wild, a Memoir

By Dianne Ebertt Beeaff

68 BEAUTY BUZZ Q&A with Sophia Winston

77 COUPONS

82 READER FEEDBACK

83 SHOW CALENDAR

84 AD INDEX

The Hair Diagram® is more than a brand—it’s a transformative force in the beauty industry, dedicated to innovation, education, and empowerment. Founded by celebrity stylist and master wig maker Tamika Gibson, The Hair Diagram has become a trusted name among professionals and beauty enthusiasts worldwide.

PRE-STRETCHED BRAID

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Sophia Winston

Columnists: Sophia Winston

Contributors: Troy Harrison, Susan Robertson

To subscribe, call us at 678-805-3291 or visit www. otcbeautymagazine.com .

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For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.

OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

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The of Beauty

NEW IDEAS

THERE IS A QUIET POWER IN ALLOWING YOUR EMPLOYEES TO BE CREATIVE.

At OTC, we’re thankful for leadership that gives us the opportunity to be creative. I want to take a moment to thank Mr. Jhin for trusting our team and giving us the freedom to explore new ideas and ways to connect with our community. That trust has allowed us to try new things — like hosting the OTC Beauty Roundtable networking event, creating a place to share experiences and inspire one another, and developing new editorial features such as “A Day in the Life” and “Beauty Insider.”

Each of these projects grew from a simple belief: that when people are encouraged to think differently, great things happen. When we have room to be curious, to experiment, and to collaborate, we discover ideas that move us — and our industry — forward.

ALLYSON LEAK EDITOR

This month, my letter was inspired by one of our valued writers, Susan Robertson, who wrote “The Secrets of Visionary

Leaders: Who Think Possibility Before Productivity.” In her piece, Susan reminds us that real progress doesn’t come from staying busy; it comes from staying open. I couldn’t agree more. True innovation happens when employees feel seen, heard, and supported in sharing their ideas.

November is our Skincare and Cosmetics issue. Here are some great articles to checkout:

• Sales vs. Service: Why Your Customer Doesn’t Care About Your Org Chart

• Red, Reimagined: Helping Every Customer Find Their Power Shade

• The Lash Code: Decoding Mascara Types, Brushes, and the Secret to Show-Stopping Eyes

Thank you for being part of our journey — for reading, sharing, and believing in what we’re building. We appreciate you.

GLOW & GO SKINCARE SATURDAYS:

A Fresh Way for Beauty Supply Owners to Build Community and Boost Sales

tips. It’s about creating a relaxed, engaging environment where shoppers can learn how to care for their skin, try new products, and connect with your brand on a deeper level. Think of it as your store’s mini wellness popup — easy to host, budget-friendly, and completely customizable.

Why

It Works

1. Customers Experience Products in Action

How to Host a Successful

“Glow & Go” Pick a

Theme Each Time

Keep things fresh by rotating themes — like “Hydration Heroes,” “Mask & Chill,” or “The SPF Edit.” Feature 3–5 products that match the theme and create mini signage or table cards to showcase their benefits.

Partner with Local Experts

Invite a local esthetician, makeup artist, or wellness coach to join you for the day. They can offer short consultations or tutorials using your products, adding instant credibility and excitement.

Offer Mini Demos & Samples

Set up a skincare bar where customers can test cleansers, serums, or moisturizers. Pair every demo with a small sample or discount to encourage same-day purchases.

Make It Instagrammable

Design a simple backdrop or “Glow Station” where customers can snap photos postdemo. Encourage them to tag your store for a chance to win a prize — turning your local event into a marketing moment online.

Reward Loyalty

ou don’t need a fancy retreat or a spa license to create a wellness experience your customers will never forget. With “Glow & Go Skincare Saturdays,” beauty supply owners can transform a regular shopping day into an interactive, self-care event that celebrates beauty, community, and confidence — all within their own store.

This simple, repeatable concept gives customers a reason to visit, explore your products hands-on, and see your brand as more than a retailer — it becomes part of their beauty lifestyle.

What Is “Glow & Go Skincare Saturdays”?

“Glow & Go Skincare Saturdays” is a monthly or biweekly in-store activation designed to spotlight skincare and self-care through demos, product trials, and expert

Skincare can be personal, and shoppers love seeing how products feel and perform before buying. By offering mini skincare demos, the experts you have partnered with, can help customers see results in real time.

2. It Builds Trust and Authority

When your team or local estheticians share skincare tips, it positions your store as an educational resource, not just a place to shop. That trust leads to repeat visits and loyal customers.

3. It Creates a “Self-Care Saturday” Culture

Shoppers love a good ritual. When your community knows the first Saturday of each month means “Glow & Go,” it becomes part of their routine — something to look forward to, talk about, and share on social media.

Offer exclusive perks for your loyalty members, like early access, double points, or a bonus sample. These small gestures make customers feel like VIPs while encouraging repeat business.

The Benefits Go Beyond the Event

Hosting regular “Glow & Go Skincare Saturdays” gives your beauty store:

• Consistent Foot Traffic: Shoppers plan their visits around your event days.

• Stronger Community Ties: Customers connect with your team and other local beauty lovers.

• Increased Product Awareness: Handson experiences make your products more memorable.

• Social Media Buzz: Events naturally create content worth sharing. It’s a low-cost, high-impact way to blend wellness, education, and fun — all while strengthening your store’s brand identity.

THE BEAUTY EDIT: TOP ESSENTIALS FOR EVERY ROUTINE

Discover this season’s most talked-about essentials—from max-hold styling gels and hydrating shampoos to color-correcting treatments and nourishing oils. Each product was crafted to help your customers express their individuality, care for their hair and skin, and feel confident in every look.

Epic Styling Gel

This max-hold styling gel will help your customers lock in their look with a flakefree finish and all-day control — perfect for sculpting braids, twists or sleek styles.

Black Vanilla Moisture & Shine Shampoo

Good hair days start with the right balance of moisture. This color-safe, sulfate free shampoo for dry, dull or brittle hair can help. As it cleanses, it weightlessly restores the hair’s natural moisture. Hydrating Aloe Leaf Juice makes your customers strands softer and more manageable, while Rose Extract boosts shine. The Black Vanilla scent delivers a soothing fragrance experience.

Color Oops Bold Color Remover

Color Oops Bold Remover lets your customers switch up their bold color with confidence. It’s the perfect companion for color changes or full color removal. Color Oops Bold Remover is a revolutionary solution, from the #1 color removal brand, designed to tackle stubborn direct dyes and bold semi-permanent hair colors on any hair type. It removes all shades of purple, blue, green, pink, red, orange, yellow and more. Whether it be wavy hair, curly hair, or textured hair, your customers can use Color Oops hair color remover to easily transition hair color while keeping their hair healthy and preventing further damage.

Dr. Hobbs

Aztec Secret Indian Healing Clay

Aztec Secret Indian Healing Clay is a deep pore cleansing facial, hair, and body mask. It is 100% Natural Calcium Bentonite Clay that’s great for facials, body wraps, clay baths, foot soaks, hair masks, chilled clay knee packs, insect bites, and more.

It helps stimulate follicles, nourish the scalp and reduce breakage. It creates longer, stronger, healthier hair. It is also beneficial to the skin. It moisturizes, hydrates dry skin, and protects against UV Rays.

Silver Fox Gray Enhancing Beard Oil

It is formulated with a custom blend of natural oils to keep your customers’ beard healthy and bright. It instantly imparts brightness and shine and helps prevent dry, itchy skin and leaves behind no greasy residue.

Stock products that keep your customers coming back for more

BEVEL Shave Cream

Check the labels. While most shaving creams rely on water as the key ingredient, Bevel Shave Cream is uniquely formulated with Aloe Vera, Shea Butter, and Comfrey Extract for an ultra-soothing and moisturizing formula. This helps the Bevel Razor glide effortlessly across your customers sensitive skin for a comfortable shave. It creates a moisturizing, protective layer on their skin and allows the razor to cut at skin-level preventing nicks, cuts, and razor bumps.

UP TO 8 WEEKS OF RICH COLOR + BRILLIANT SHINE

BY SUSAN ROBERTSON

THE SECRETS OF VISIONARY LEADERS: WHO THINK POSSIBILITY BEFORE PRODUCTIVITY

What Your Culture Rewards Is What Your People Repeat

roductivity looks good on paper. It’s measurable. It’s visible. And in many organizations, it’s worshipped. But here’s the problem: productivity isn’t the same as progress.

Many cultures confuse motion with momentum. Leaders celebrate packed calendars, rapid responses, and efficiency hacks, but often fail to ask whether all that movement is taking them somewhere that matters. That’s why visionary leaders think differently. They think in terms of possibility, not just productivity.

Visionary leaders understand that creative thinking doesn’t thrive in a culture obsessed with output. It requires white space. It requires permission. And most of all, it requires a culture that rewards curiosity as much as completion.

Let’s be clear: this isn’t an anti-productivity argument. High-functioning organizations absolutely need discipline, systems, and execution. But when those become the only things that are recognized, something vital gets lost: the capacity to imagine what could be.

When you reward only productivity, you get compliance. When you reward possibility, you

get transformation.

And possibility doesn’t happen by accident; it’s cultivated. It requires leaders to step back and ask not just what their teams are doing, but what they’re allowed—and encouraged—to think about. In cultures built around possibility, it’s normal to wonder out loud. It’s normal to challenge what’s always worked. It’s normal to say, “Let’s try something completely different,” without needing a spreadsheet to justify it.

Here’s how visionary leaders shape cultures that elevate possibility without sacrificing performance:

Track Curiosity, Not Just Completion Most cultures track deliverables and deadlines but never measure how often someone asks a provocative question, reframes a challenge, or proposes a completely unexpected solution. Visionary leaders design metrics that reflect their priorities. They create space to ask, “Are we thinking differently, or just doing more of the same?” They evaluate not just the speed of delivery, but the originality of approach.

Model Curiosity in Public When senior leaders ask questions they don’t have answers to, and do so visibly, they send a signal that exploration isn’t a weakness. It’s a strength. Possibility thrives when leaders say, “I don’t know, but I’d love to find out,” or “What haven’t we tried yet?” That posture becomes contagious. And when it’s reinforced by real follow-through, not just rhetoric, it creates lasting cultural permission.

Slow Down on Purpose Fast isn’t always better. Visionary leaders create intentional pauses for reflection; team time to step back, question what’s driving the work, and explore alternate paths. This might look like a challenge-framing

session, a wild idea jam, or a thinking retreat without an agenda. These spaces shift the default from autopilot to agency. And often, the most valuable ideas surface when no one is overtly trying to be productive.

Spotlight Exploration, Not Just Execution In most organizations, the person who gets the most done wins. But visionary leaders notice and acknowledge the person who asked the question that redirected the project or surfaced a bold new idea. They don’t wait for quarterly results to measure value; they look for creative contributions in the moment. Recognition isn’t just about what got finished. It’s about what got imagined.

Design the Culture, Don’t Just Describe It

Cultures aren’t changed by willpower. They’re changed by structure. Visionary leaders adjust expectations, language, and workflows to reinforce the behaviors they want to see. That might mean fewer status meetings and more divergent thinking sessions. It might mean swapping “What’s the update?” for “What are we learning?” It might even mean incentivizing questions instead of answers. They remove friction for reflection, and clear a path for creativity.

The result of all this? Not just better ideas, but a more adaptive, resilient, and future-ready organization. One where innovation isn’t a one-time event but a cultural norm. One where people aren’t just moving fast, they’re moving forward.

“ Visionary leaders model the change they want to see before they ask anyone else to do it.

”Build Thinking Into the Workflow Visionary leaders don’t treat creative thinking as something that happens off to the side. They embed it into how work gets done. That might mean starting meetings with generative questions instead of status updates. It might mean using tools that prompt reframing before problemsolving. It might mean allocating time in project cycles for idea expansion before decision-making. When creative thinking is built into the actual flow of work, it becomes a natural reflex, not a separate event.

Meet Susan Robertson

And let’s be honest: this shift doesn’t happen overnight. It requires unlearning deeply ingrained habits, especially for high achievers who’ve built careers on getting things done. The hardest part of possibilitydriven leadership is often letting go of the illusion that productivity equals value. Visionary leaders model the change they want to see before they ask anyone else to do it. They resist the pressure to fill every moment with output. They normalize reflection. They make time for idea generation and inquiry—and protect it like they would any other strategic asset.

They also help others do the same. They train teams to get comfortable with ambiguity, reward experimentation even when it doesn’t pan out, and treat creative thinking as a daily necessity, not an extracurricular.

Because when the work becomes too much about the doing, the thinking disappears. And when the thinking disappears, so does the future.

If your culture only rewards productivity, don’t be surprised when people stop imagining what else is possible. Visionary leaders don’t just get more done. They get more done because they think differently first.

Susan Robertson empowers individuals, teams, and organizations to Live in Possibility™ so they can more nimbly navigate change. She is a creative thinking expert with over 20 years of experience speaking, consulting, and coaching in Fortune 500 companies. As an instructor on applied creativity at Harvard, Susan brings a scientific foundation to enhancing human creativity. To learn more, please go to: www.SusanRobertsonSpeaker.com.

BY TROY HARRISON

SALES VS. SERVICE: WHY YOUR CUSTOMER DOESN’T CARE ABOUT YOUR ORG CHART

Arecent company meeting revealed what management called a “handoff problem.”

The sales team would close deals, then toss them over the wall to the service team, who would promptly fumble the relationship because they didn’t understand what had been promised or why the customer bought in the first place.

Sound familiar?

What’s most telling about this situation: The company had spent months reorganizing departments, creating new processes, and building elaborate handoff procedures. They were treating the symptoms while completely missing the disease.

The real problem? They were thinking about sales and service as completely separate functions when, in reality, there’s far more overlap than most people realize. And more importantly, their customers don’t care about their internal org chart.

The False Division

Walk into most companies, and you’ll find sales and service living in different worlds. Sales sits over here, service sits over there, and never the twain shall meet. Sales people think service folks don’t understand business development. Service people think sales folks make promises they can’t keep. Both sides are probably right.

But here’s what’s crazy: Companies have created this artificial division in their own minds, then acted like it’s some law of nature.

Consider what most organizations think sales does:

• Prospecting and building relationships (usually at the decisionmaker level)

• Diagnosing customer needs and issues

• Solving those needs and issues

• Proposing solutions and talking money

• Closing the sale

• Ongoing relationship building and upselling/cross-selling

Now, here’s what most organizations think service does:

• Product or service delivery

• Establishing and building relationships (usually at the operational level)

• Solving problems and addressing customer complaints

• Potentially upselling and crossselling

Look at those lists for a minute. Really look at them.

See the overlap? Both functions build relationships. Both solve problems. Both potentially upsell and cross-sell. The main differences are timing and the level of contact within the customer organization.

That’s not two completely different jobs. That’s one customer experience that’s been artificially chopped into pieces.

Your Customer’s Reality Check

Here’s the thing that should keep every manager awake at night: While sales and service might be separate and distinct in the company’s mind, they’re usually not distinct in the customer’s mind.

or “service.” They care about getting their problem solved by someone who understands their business and can help them succeed.

When the service person can’t answer a question about pricing or contract terms, the customer doesn’t think, “Oh, that’s not their department.” They think, “These people don’t know what they’re doing.”

When the sales person promises something that service can’t deliver, the customer doesn’t blame the handoff process. They blame the company.

Customers see one company, one relationship, one experience. The fact that responsibilities have been divided based on internal convenience is the company’s problem, not theirs.

The Real Cost of Artificial Division

This division costs companies in ways they don’t even realize.

First, there’s the obvious stuff – missed upsell opportunities, frustrated customers, and relationships that die during handoffs. Service people who could be identifying expansion opportunities don’t, because “that’s sales’ job.” Sales people who could be preventing churn by staying involved post-sale don’t, because “that’s service’s job.”

But the hidden costs are even worse. Companies are essentially training their people to think in silos. They’re rewarding them for staying in their lanes instead of thinking about the total customer experience. They’re creating a culture where passing the buck is standard operating procedure.

And here’s the kicker: The competition might not be making the same mistake. While one company fumbles handoffs, competitors are providing seamless experiences that make them look amateur by comparison.

What Good Managers Actually Do

The best managers understand that the Venn diagram of sales and service isn’t a circle, but there’s way more intersection than most people think. And they manage accordingly.

They train their sales people on service delivery. Not because sales people need to become service technicians, but because they need to understand what they’re promising and how it gets delivered.

They train their service people on business development. Not because service people need to become closers, but because they need to recognize opportunities and understand how to have business-level conversations.

When a customer calls a company, they don’t care if they’re talking to “sales”

Customers see one company, one relationship, one experience.

They create compensation plans that reward collaboration instead of territorial behavior. Service people get credit for identifying upsell opportunities. Sales people get credit for customer

Most importantly, they train both groups to think like business consultants instead of order-takers or problem-fixers.

The Skills That Cross Over

When you really think about it, the core skills of sales and service are remarkably similar.

Both require the ability to listen – really listen – to what customers are saying and what they’re not saying.

Both require problemsolving skills. Sales people diagnose business problems and propose solutions. Service people diagnose operational problems and fix them.

Both require relationshipbuilding skills. The conversation might be different, but the fundamentals are the same.

Building Functional Teams

Here’s what works: Instead of thinking about sales teams and service teams, organizations should start thinking about customer teams.

retention, and growth – instead of the things that matter to the org chart.

The Bottom Line

Customers don’t care about internal divisions. They care about results. They want to work with people who understand their business, can solve their problems, and help them succeed.

Most importantly, measure and reward the things that matter to customers

– total relationship value, customer satisfaction, retention, and growth.

Both require the ability to communicate value. Sales people communicate the value of making a purchase. Service people communicate the value of the ongoing relationship.

The main difference isn’t capability – it’s context and timing.

Create integrated teams where sales and service people work together on the same accounts. Let them sit together, plan together, and succeed or fail together.

Have service people participate in initial sales calls. Have sales people participate in implementation meetings. Cross-train ruthlessly.

Most importantly, measure and reward the things that matter to customers – total relationship value, customer satisfaction,

The companies that figure this out – that blur the lines between sales and service and create seamless customer experiences – are going to win. The companies that cling to artificial divisions and continue fumbling handoffs are going to lose customers to competitors who get it.

The solution is clear: Stop thinking about sales and service as separate functions. Start thinking about them as different phases of the same customer relationship. Train people accordingly. Measure what matters. And watch what happens when customers start experiencing the company as one unified, competent team instead of a collection of separate departments.

Customers will notice the difference. And so will the bottom line.

Meet Troy Harrison

Troy Harrison is the Sales Navigator, a speaker, and the author of “Sell Like You Mean It” and “The Pocket Sales Manager.” He has trained salespeople from 23 different countries who live on three continents and has spoken all over North America and Europe. He helps companies navigate the Elements of Sales on their journey to success. He offers a free 45-minute Sales Strategy Review. To schedule, please visit www.TroyHarrison.com/ssr.

knowledge to KNOW

BY SOPHIA WINSTON

RED, REIMAGINED: Helping Every Customer Find Their Power Shade

Red is one of my favorite shades to wear — though if I’m being honest, I don’t reach for it every day. Between work, family, and everything in between, I usually keep things simple. But when I do wear red, I feel unstoppable.

That’s the thing about red — it’s not just a color. It’s a mood, a confidence booster, and a statement all in one. Finding the right red lipstick shade for any skin tone enhances more than just the outer appearance but mirrors the powerful individual inside.

When customers find the right red for their skin tone and personality, you can see the transformation happen right there at the counter. For beauty supply owners, that’s where the magic lies — in helping shoppers discover the shade that makes them feel powerful. Here’s how you (and your team) can turn finding the perfect red into both a memorable experience and a smart sales strategy.

Red Is More Than a Color

Red isn’t just “bright” or “bold.” It’s classic, timeless, and universal — a color that can instantly make someone feel polished and put together.

When your employees understand that red is emotional as much as visual, they can connect better with customers. It’s not about selling lipstick; it’s about finding a shade that feels good to your customer.

Tip #1: Match the Mood — and the Undertone

The secret to finding a flattering red starts with undertones.

• Cool Undertones (pink, rosy, or bluish skin): Blue-based reds — think cherry, berry, or wine — pop beautifully.

• Warm Undertones (golden, olive, or yellow skin): Orange-based reds like coral, tomato, or brick are rich and radiant.

• Deeper Undertones: These customers who can wear almost any red — from scarlet to classic crimson.

Pro Tip: Keep a few mirrors and wipes by your lipstick display. Encourage customers to swatch and compare — it’s a small touch that builds trust and boosts sales.

Tip #2: Texture Talks

Once they’ve found the right tone, help them choose the finish that fits their lifestyle.

• Matte: Confident and bold — perfect for special occasions or statement looks.

• Cream or Satin: Moisturizing and wearable — ideal for everyday beauty.

• Gloss or Tint: Sheer, playful, and beginner-friendly — a great gateway red.

Finding the right red lipstick shade for any skin tone enhances more than just the outer appearance but mirrors the powerful individual inside.

Ask simple questions like, “Do you like a full color or a soft tint?” It helps customers feel guided, not overwhelmed.

Tip #3: Think Beyond the Lip

Red shows up everywhere — and that’s your opportunity to crosssell.

• Nails: Match lip and nail duos for a polished look.

• Hair: Suggest color-safe products for clients who embrace red hues.

• Accessories: Offer mini “pops of red” (liners, glosses, scrunchies) for those who love subtle touches. It’s all about helping customers build a look, not just buy a product.

Tip #4: Design a “Red Edit” Display

Create a dedicated space in your store — a Red Edit — featuring all your top red products. Group them by undertone and include quick signage, like:

• “Cool & Classic”

• “Warm & Bold”

• “Universal Reds”

You can even add a small mirror and swatch area for customers to test shades. It turns your display into an interactive moment that invites conversation.

Tip #5: Make Red a Conversation

Encourage your staff to ask engaging, fun questions like:

“Do you want something everyday or statement-worthy?”

It creates instant connection and helps customers feel like they’re chatting with a friend, not being sold to.

You could even host a “Red Edit Weekend” with mini makeovers or photo moments for customers to show off their new shade on social media.

The Takeaway

When it comes to red, there’s no one-size-fits-all. The right shade brings out personality, boosts confidence, and keeps customers coming back.

By teaching your team to guide customers through undertones, finishes, and mood, you’re not just helping them find a product — you’re helping them find their power color. Because when it’s done right, red isn’t just worn. It’s owned.

Product SPOTLIGHT

SKIN TONE CREAMS THAT STAND THE TEST OF TIME J. Strickland

How Nadinola, Black & White, and Othine remain beauty supply staples

For generations, customers have been reaching for the same trusted jars and tubes when it comes to addressing skin discoloration. Behind those classics is Memphis-based J. Strickland & Co., a familyrun company that’s been part of the beauty supply world for nearly 90 years. Among its best-known staples are three fade creams that continue to hold their place on shelves today: Nadinola, Black & White, and Othine Skin Tone creams. Skin tone creams have long held a place in beauty routines, particularly within multicultural communities where consumers have sought ways to address uneven tone, discoloration, and dark spots. J. Strickland’s formulas have been present for generations, sold everywhere from independent beauty supply stores to national retailers.

Nadinola: Generations of Trust

Nadinola Skin Tone Cream is available in different variants — including Extra Strength, Normal Skin, Oily Skin, and Dry Skin and the line has evolved over time. Some formulas feature Hexylresorcinol and Niacinamide, modern skin-smoothing ingredients, while others use Vitamin C, Vitamin E, and Shea Butter. Its longevity on shelves speaks to consumer loyalty and the ongoing demand for targeted skin care addressing discoloration. For retailers, Nadinola’s variety makes it an easy product to recommend based on a customer’s skin type.

Black & White: An Accessible Classic

Few products in the beauty industry can claim a century-long presence, but Black & White Skin Tone Cream comes close. Introduced in the early 20th century, it became a household name in many communities. Today, it remains available in small, affordable tubes and is formulated with Hexylresorcinol to promote a more even complexion. For stores, the cream’s

retro packaging and accessible price point make it a reliable option to highlight in displays that feature trusted, recognizable heritage products.

Othine: A Steady Heritage Choice

Othine Skin Tone Cream has earned its place alongside J. Strickland’s other classics. Like Nadinola and Black & White, Othine has been refreshed over the years and today features Niacinamide and Hexylresorcinol in its formula. Known for its smooth texture and consistent results, Othine continues to appeal to consumers seeking reliable, everyday skincare solutions. Store owners can position Othine as an approachable option for customers looking for something familiar yet effective.

“ Skin tone creams have long held a place in beauty routines, particularly within multicultural communities where consumers have sought ways to address uneven tone, discoloration, and dark spots.

”

In-Store Selling Ideas

• Merchandising Displays: Place these creams in a designated “Skincare Solutions” section with signage calling out “Smoothen and Soften Skin” or “Even Skin Tone.” Customers often shop by concern, not brand.

• Bundles & Promotions: Offer small discounts when customers purchase a fade cream along with sunscreen or a moisturizer. This not only increases basket size but helps ensure customers use the products correctly.

• Sampling or Testers: If possible, provide small testers so customers can feel the texture. Many shoppers decide based on scent and feel.

• Educate Staff: Make sure employees know the differences between each cream (ingredients, formulas for skin type, packaging sizes). When staff can confidently explain the options, sales usually follow.

knowledge to KNOW

The Lash Code:

When it comes to mascara, one swipe can mean the difference between “I woke up like this” and full-on red-carpet glamour. Yet with so many tubes promising volume, lift, curl, and length, it’s easy for shoppers to feel lost in the lash aisle. Here’s your go-to guide to help customers crack the lash code — and find their perfect mascara.

Jamaican Stronger Hair.

Natural Care

Nourish, protect, and style with confidence. From scalp-soothing oils to invisible lace wig glue, every product is crafted with natural ingredients for healthier hair, stronger growth, and lasting beauty.

Black Castor Oil

100% Natural Peppermint | Rosemary | Batana

1. The Fiber Factor: Plastic vs. Nylon Bristles

• Plastic wands feature firm, evenly spaced bristles that define and separate lashes with precision. They’re perfect for customers who love a clean, fanned-out look or struggle with clumping. Think of them as the “sculpting combs” of the mascara world.

• Nylon bristles, on the other hand, are softer and denser, designed to grab every lash and build dramatic volume. They are ideal for those who crave bold, full, fluttery lashes.

Pro tip for staff: Ask what look the customer wants — natural separation or maximum volume — and guide them based on the wand material.

2. The Shape Story: How Wand Design Changes

Everything

Each brush shape tells a story — and the right one can transform even the shortest lashes.

• Comb-like wands: Deliver sleek definition and length by coating lashes evenly. Great for minimalists and precision lovers.

• Curved brushes: Mimic the natural eye shape, lifting and curling lashes from root to tip — like a built-in lash curler.

• Hourglass wands: Plump and fan out lashes for a doe-eyed, glamorous finish.

• Jumbo brushes: Load on pigment fast for instant drama (but watch out for smaller eyes — it can get messy).

• Skinny wands: Perfect for bottom lashes or detailed touchups without smudging.

• Tapered brushes: Catch inner and outer corner lashes for a full-eye effect.

Pro tip for staff: Demonstrate how different wands affect the result. Showing visuals or testers can make the sale effortless.

3. The Lifespan Lesson: When to Toss Your Tube

Even the best mascara has an expiration date. Educate shoppers that mascara should be replaced every three months — sooner if it smells off or becomes dry and flaky. Old mascara can harbor bacteria that can irritate eyes and dull the lash effect.

Pro tip: Encourage customers to note the open date on the cap with a marker — it’s a simple way to remember when to refresh.

4. The Insider’s Edge: How to Talk Mascara Like a Pro

• Recommend volumizing formulas (often with nylon bristles) for customers with fine or sparse lashes.

• Suggest lengthening or defining mascaras (often with plastic wands) for straight or thick lashes.

• Remind them to wiggle the brush from base to tip for maximum lift and separation.

• For extra curl, suggest pairing a curved brush with a lash curler before application.

Spotlight on Dream World J2: A Lash Lover’s Dream

For beauty lovers shopping at Jinny Beauty, Dream World J2 offers a standout selection of mascaras designed to meet every lash need — from natural enhancement to bold volume. Their range features a variety of brush shapes and formulas that let customers customize their lash look with ease. Whether

they’re after the ultradefining power of a plastic comb wand or the lush fullness of a nylon brush, Dream World J2 mascaras deliver professional-quality results at an accessible price point — making them a must-have on your beauty shelves.

Day in the LIFE

Empowering Beauty Through Education: Tamika Gibson on Innovation, Authenticity, and Building Confidence at The Hair Diagram

This month’s Day in the Life features Tamika Gibson, Owner and CEO of The Hair Diagram — the visionary brand behind the beloved Bold Hold line. A licensed cosmetologist and educator with over 30 years of experience, Tamika combines artistry with entrepreneurship to make professional-grade beauty products, tools, and education accessible to both stylists and everyday users. Whether she’s developing new content, collaborating with creators, or mentoring stylists one-on-one, Tamika’s days are filled with purpose, passion, and a commitment to empowering others to perfect their craft and express their confidence through hair.

OTC Beauty: What’s your title and role at the company?

I’m the Owner and CEO. I’m very involved. Currently, I manage and oversee daily operations and marketing strategies for the business.

OTC Beauty: What is the company’s mission, and how does it drive what you do?

Our mission is to make professional-grade beauty products, tools, and education accessible to both stylists and at-home users.

OTC Beauty: What inspired you to pursue a career in the beauty and hair care industry?

I’m a licensed Cosmetologist and Educator of over 30 years. Everything about the hair and beauty industry is the passion that drives me every day.

OTC Beauty: Can you walk us through a typical day at work? What’s the first thing you do when you get to the office?

My work days mostly begin in the marketing department. I’m working on lesson plans that we create for each of our products we sell. I make sure our creators, as

well as myself, are on target to complete the informational and educational content to help our users.

OTC Beauty: How do you prioritize your tasks and responsibilities during the day?

We have a 12-month calendar that we strictly follow, making sure we are always 30-60 days ahead. Since we are in the social media age where things change drastically, we leave room for adjustments if needed.

OTC Beauty: What’s your favorite part of the day at work, and why?

My favorite part of the day is working with stylists and customers directly. We set aside a few days out of the month to connect with them and give a one-on-one learning experience with myself or my team. They are always appreciative of our willingness to help.

OTC Beauty: Can you share an exciting project or initiative you’re currently working on?

Currently, we are working on more initiatives with creators to help them build their social media presence using our products.

OTC Beauty: What’s your favorite product, and how do you incorporate it into your daily routine?

I love all my products and use them according to how long I want my wig to stay on. I must say that’s the best part about our Bold Hold Line–the options.

OTC Beauty: How do you stay inspired and keep the creative energy flowing throughout your workday?

I stay inspired because I’m doing what I love. Because I’m human and inspiration can go up and down, I keep in mind I have families ( my employees) counting on me to keep going, so I don’t stop!

OTC Beauty: How would you describe the company culture, and how does it influence your approach to your work?

Our company culture is very professional and family-oriented. I do try to lead by example because I know my decision affects everyone in the company. Everything starts at the top. Keeping this in mind, I treat people the way I want to be treated. The leader decides the work climate, and I would love to say ours is amazing.

OTC Beauty: How does collaboration and teamwork factor into your daily routine?

In our daily routine, and sometimes weekly, everyone rotates through training — even outside the facility, since we also have a content space. Rotating the employees in different spaces trains them on different tasks, and they love it.

OTC Beauty: Can you share any habits that help you stay balanced, motivated, and productive?

First of all, as an entrepreneur, things just have to be done, and there is no escaping it. I try to schedule as much as possible using a calendar and a good assistant. I give myself grace because I am human, and if today was not complete, I start again the next day.

OTC Beauty: Looking ahead, what are you most excited about for the future in the coming year?

I’m excited to introduce our natural haircare line to the world. It’s like nothing on the market.

OTC Beauty: After a busy day, how do you unwind and recharge?

I like to unwind with my husband and dinner.

OTC Beauty: What’s the most rewarding part of your job?

I think the most rewarding part of my job is when I go anywhere in the world and I see people who know me from our products, and they tell me they love Bold Hold and appreciate everything I teach them. That’s a blessing.

SKINCARE & COSMETICS: TIPS FOR MAKEUP BRUSHES & KITS – HOW TO EDUCATE CUSTOMERS & BOOST SALES

When it comes to skincare and cosmetics, proper hygiene and easy access to the right tools can make a huge difference in a customer’s experience. As a beauty supply store owner, you have the opportunity to educate your customers on proper makeup brush hygiene and offer them makeup starter kits that will help them build their skincare and cosmetic routines.

Make It Fun: Many customers struggle to commit to regular brush cleaning. Make it more appealing by offering stylish brush cleaning mats, sprays, or tools that simplify the process.

Tip: Stock cleaning products alongside makeup tools in your store, offering convenient brush cleaning kits that include everything customers need for a thorough clean. Display these near the checkout area to remind customers to pick them up as part of their routine.

2. How to Sell & Merchandise Makeup Starter Kits

Starting a makeup or skincare routine can feel overwhelming, especially for customers who are new to the world of beauty. One effective way to simplify the process is by offering makeup starter kits or skincare kits designed for beginners. These kits help customers get started with essential products and take the guesswork out of building a routine.

Here are some ways to merchandise and promote these kits, along with product suggestions.

These simple but effective strategies can also help increase your store’s sales and build trust with your customers.

1. Teaching Customers How to Clean Makeup Brushes & Tools

Makeup brushes, sponges, and applicators are often the unsung heroes of a flawless look. However, improper cleaning can lead to buildup of makeup residue, dirt, and bacteria, which can cause skin irritation and breakouts. Educating your customers about the importance of cleaning their makeup tools—and how to do it properly—is an easy way to enhance their overall skincare and makeup experience.

Why It’s Important:

Health and Hygiene: Regular cleaning prevents bacteria buildup and keeps your customer’s skin clear and healthy.

Prolongs the Life of Tools: Clean brushes last longer and perform better.

Better Makeup Application: Clean brushes provide smoother application and more even blending.

How to Clean Makeup Brushes and Tools:

Deep Clean Regularly: Encourage customers to wash their brushes and sponges weekly. Suggest using gentle cleansers, such as a brush shampoo or mild baby shampoo, to keep the bristles soft.

Use a Gentle Scrub: Recommend a brush cleaner or cleansing spray for a quick spot clean between washes.

Dry Properly: Brushes should be laid flat or hung with bristles pointing down to prevent water from seeping into the ferrule (the metal part) and damaging the brush.

Makeup Starter Kits:

For customers who are just beginning their makeup journey, a makeup starter kit should contain the basic essentials to create a polished look without overwhelming them with too many products.

Must-Have Products for a Makeup Starter Kit:

Foundation or Tinted Moisturizer: A versatile base product that matches different skin tones. Recommend liquid or stick foundations for easy application.

Concealer: A full-coverage concealer that can double as both under-eye and blemish coverage.

Eyeshadow Palette: Choose a neutral, travel-friendly palette with matte and shimmer options that can be used for both day and night looks.

Mascara: Recommend volumizing or lengthening mascaras that suit different lash types.

Lip Balm & Lipstick: A neutral lip color and a

For customers who are just beginning their makeup journey, a makeup starter kit should contain the basic essentials to create a polished look without overwhelming them with too many products.

LASH GLUE STRONG HOLD

Provides all the hold your faux lashes need to stay perfectly in place all day.

• Turns any lash into an underlash!

• Compatible with all lashes: clusters, extensions, trios & strips

hydrating balm are perfect for beginners. Stick to natural shades that complement various skin tones.

Blush: Suggest a cream or powder blush that is easy to blend for a natural flush.

Makeup Brushes: A basic set that includes a foundation brush, blending sponge, and eyeshadow brushes will cover the essentials.

How to Merchandise Makeup Starter Kits:

Offer Customization: Allow customers to create their own starter kits by selecting their shades of foundation, blush, and lipstick, or give them the option to purchase individual items at a discounted rate when bundled together.

Point-of-Purchase Displays: Position makeup starter kits in high-traffic areas near the front of the store or checkout counters. You can use eyecatching displays to attract customers who may be interested in simplifying their beauty routine.

Cleanser: A gentle, non-stripping facial cleanser suitable for all skin types (e.g., foaming, gel, or cream).

Toner: A hydrating or exfoliating toner that balances the skin and prepares it for moisturizer.

Moisturizer: A lightweight, daily moisturizer that works for the customer’s skin type (e.g., dry, oily, combination).

Sunscreen: An SPF product to protect the skin from harmful UV rays, ideally with broad-spectrum protection.

Face Mask or Serum: Suggest a multi-use hydrating sheet mask or a serum targeting specific concerns like acne or dullness.

How to Merchandise Skincare Starter Kits:

Gift Options: Position skincare starter

3. How to Teach Customers About Building Their Own Skincare & Makeup Routines

In addition to offering starter kits, educating your customers on how to build their own skincare and makeup routines is key.

Skincare Routine:

Step 1: Cleanse – The first step to every skincare routine should be a gentle cleanser that suits their skin type.

Step 2: Treat – Suggest a toner or serum to address their specific skin concerns (e.g., acne, dryness, or hyperpigmentation).

Step 3: Moisturize – Choose a moisturizer that keeps their skin hydrated without clogging pores.

Step 4: Protect – Remind customers to always apply sunscreen in the morning as the final step.

Position skincare starter kits as ideal gifts for birthdays, holidays, or special occasions. Package them in attractive boxes or with a special ribbon.

Educate Through Signage: Use clear signage to indicate that these kits are designed for beginners, highlighting their convenience and versatility.

Skincare Starter Kits:

For customers looking to start or upgrade their skincare routine, a skincare starter kit should cover all the essential steps without overwhelming them with too many products. A simple, well-rounded routine is ideal for beginners or anyone looking to refresh their regimen.

Must-Have Products for a Skincare Starter Kit:

kits as ideal gifts for birthdays, holidays, or special occasions. Package them in attractive boxes or with a special ribbon.

Display with Skincare Education: Print out and display product tutorials or stepby-step skincare routines, showing how the kits work together. You could also offer brochures with easy-to-follow skincare regimens.

Promote Sample Trials: Allow customers to sample products before they purchase. You can offer trial-sized versions of the kit or samples of key products to help them decide.

Makeup Routine:

Step 1: Prep & Prime –Help customers understand the importance of prepping their skin before makeup with a primer or moisturizer.

Step 2: Base – Foundation or tinted moisturizer, followed by concealer for blemishes or dark circles.

Step 3: Eyes & Lips – Eyeshadow, mascara, eyeliner, and lip color for a complete look.

Step 4: Set & Finish – Suggest a setting spray or powder to keep makeup in place all day.

OTC Beauty ROUNDTABLE

BY ALLYSON LEAK

THE OTC BEAUTY ROUNDTABLE: NETWORKING & EMPOWERMENT FOR THE SALON COMMUNITY

How salon owners are building spaces for wellness, mentorship, and community.

At OTC Beauty Magazine, our mission is to highlight voices that are shaping the beauty industry from the inside out. This month, Sophia and I hosted our first OTC Beauty Roundtable—a virtual event with salon owners who are redefining what success looks like in today’s rapidly evolving beauty landscape.

Dr. Andrea C. Jenkins and Karyn Gordon joined us on our Zoom call for an honest, inspiring exchange. We talked candidly about the challenges of finding reliable stylists, the need for greater collaboration instead of competition, and how each owner balances faith, family, and business. The conversation also touched on marketing, brand partnerships, and the future of community-driven beauty spaces. Both women embody passion, resilience, and creativity—reminding us that salons are not just places for styling hair, but hubs for wellness, mentorship, and belonging.

Dr. Andrea Chanel Jenkins

With over 20 years as a licensed cosmetologist across South Carolina, Florida, and Georgia, Dr. Andrea Chanel Jenkins brings both expertise and vision to the beauty industry. She holds a Doctorate in Professional Cosmetology, is a licensed educator, and specializes in trichology and scalp health as a microbiome specialist. As owner of PurpleHeadz Salon in Grovetown, GA and the newly opened Innovative Strands Wellness Centre, Andrea’s holistic approach extends beyond hair—helping clients live healthier lives from the inside out. She is also the creator of the Andrea Chanel Signature Haircare Collection product line and is committed to mentoring stylists in professionalism, etiquette, and finding their “why.”

OTC Beauty: You’ve recently expanded from a home-based salon to your new Innovative Strands Wellness Centre. What has this transition taught you about perseverance and vision in business?

Andrea: This journey has been a true lesson in faith, perseverance, and divine timing. There were

moments when it looked like I wasn’t making progress, but I learned that you must keep moving and praying anyway. Faith without works is dead. Prayer sets the foundation, but action builds the house. You can hope and dream all day long, but without the legwork and God’s blessing, you’re on a fast boat to nowhere.

Once God gives you the vision, you can’t unsee it—you have to move forward. Write the vision, make it plain, and keep building, even when progress feels slow. The reward always comes in its appointed time.

OTC Beauty: As a trichologist and holistic health provider, how do you educate clients on the connection between scalp health and overall wellness?

Andrea: I teach clients to understand their bodies first—how each system functions and what it needs to thrive. There’s no cookie-cutter approach to health or beauty. Each person is unique, so care must be individualized from the inside out.

I guide clients through how nutrition, hydration, sleep, and mental wellness directly impact the scalp and hair. The body sends nutrients where they’re needed most, but when it’s overloaded with

Barber Sprays

Aftershaves help calm the skin post-shave, reducing irritation and discomfort caused by razor burn or shave sensitivity leaving clients feeling refreshed and confident and enhance the overall experience which contributes to client satisfaction and loyalty.

The ergonomic sprayer offers a fine mist of fragrance with minimized product waste while reducing hand strain during use.

Original, classic fragrances Ideal for barbershops Spritz over towels, linens & capes

processed foods, toxins build up and must exit through the skin, scalp, and digestive tract. By addressing these issues holistically—with herbs, natural remedies, and lifestyle changes—we restore balance. The results are visible not only in the hair but also in mood, energy, and overall vitality. True beauty begins within.

OTC Beauty: You’ve mentioned the lack of partnership and collaboration among stylists—how do you hope to change that culture?

Andrea: By changing mindsets. Collaboration isn’t competition—it’s an opportunity for growth. I believe seasoned stylists have a responsibility to mentor new professionals, to pass down both skill and integrity. When we work together instead of against one another, we elevate the entire industry.

Imagine a space where clients can access every service they need under one roof, supported by a unified team. Collaboration strengthens professionalism, reduces client anxiety, and fosters generational loyalty. When stylists understand that we all win when we work together, the industry becomes stronger and more respected.

OTC Beauty: What advice would you give new stylists about finding their “why” and building a sustainable career?

Andrea: Your “why” is your anchor—it’s what sustains you when challenges arise. Once you find it, your niche will naturally unfold. Build your career around what fuels your passion, not what’s popular. Sustainability comes through continuous education and evolution. Invest in classes, network with like-minded stylists, and stay open to new ideas. The more you learn, the more valuable you become. When you commit to excellence, you become not just a stylist—but a trusted expert in your craft.

OTC Beauty: You’ve created your own product line, The Andrea Chanel Signature Collection. What inspired that step, and how does it complement your salon services?

Andrea: It all started with a desire to provide my clients with products they could trust. While teaching at Empire Beauty School, I often told my students: “Listen to your clients, and give them what they need.” I wanted my clients to leave with the same confidence—knowing they could maintain healthy hair between visits with salon-grade products designed for them. Each product was created with intention:

• Get Your Life Shampoo: Detoxifies buildup, soothes the scalp, and offers antimicrobial benefits—it can even double as a body wash.

• Hydra Life Shampoo: Inspired by the life-giving power of water, it restores moisture and hydration to dry hair.

• Leave It Leave-In Conditioner: Protects, detangles, and moisturizes—just leave it and go.

• Shine Me Out Spray: Revives dull hair with a radiant finish.

• Form It Styling Foam: Molds and defines styles without buildup or residue.

• The collection empowers clients to care for their hair at home while extending the results of their salon experience—available both in-salon and online, without the worry of diversion.

OTC Beauty: Marketing is always evolving. What strategies are you exploring now to reach high-profile clients?

Andrea: I’m expanding into television, magazine, and mainstream media to reach a wider audience—but my true focus is creating awareness for those silently suffering from scalp and hair loss concerns.

These issues often carry emotional weight, and my goal is to offer education, discretion, and effective treatment options. I want people to know they’re not alone—there’s hope, healing, and help available.

OTC Beauty: Are you open to partnering with beauty and hair brands, and if so, what collaborations would be most meaningful?

Andrea: Absolutely. I’m open to partnering with brands that value integrity, compassion, and community impact. The most meaningful collaborations are those that uplift others—brands that educate, empower, and give back.

Men, women, and children all experience hair and scalp challenges. Partnering with companies that understand that diversity in care matters, allows us to create real solutions. Together, we can redefine beauty as wellness and wholeness—inside and out.

Dr. Andrea Chanel Jenkins info@innovativestrandswellnesscentre.com Instagram@The_purpleheadededucator

Karyn Gordon

Karyn Gordon is the founder and owner of KG For Hair LLC, where her brand tagline says it all: “A Place where beauty meets community.” In addition to running her salon, she is the visionary behind The Blowout Boot Camp and Blowouts & Brunch—signature networking and education events for stylists that will mark their one-year anniversary in February 2026. A stylist, entrepreneur, community steward, wife, and mom of two autistic children, Karyn brings a spirit of connection and empowerment to her work, ensuring that both clients and fellow stylists feel welcomed, valued, and supported.

OTC Beauty: Your tagline, “A Place Where Beauty Meets Community,” really captures your approach. How do you bring that philosophy into the daily experience at your salon?

Karyn: Fun fact: my original tagline for KG For Hair was “Where Beauty Meets Wellness.” I still believe in that vision — but over time, I realized my true purpose is people.

Community has become the heartbeat of my business. Every day, when I look around the salon, I see familiar faces — my children’s teachers and classmates, the woman from the Kroger deli, football moms, even my mailman. KG For Hair LLC literally serves the community every day.

I’ve always dreamed of owning a salon that’s more than just a place for beauty — a place that serves. From seniors to children, from guests with special needs to busy parents and professionals, KG For Hair is a space where everyone feels seen, cared for, and valued. KG For Hair LLC isn’t just a salon — it’s the community’s salon.

OTC Beauty: What inspired you to launch The Blowout Boot Camp and Blowouts & Brunch? How have these events impacted the stylist community so far?

Karyn: I first launched The Blowout Bootcamp back in 2019 to give

beauty pros and future professionals hands-on education about blowouts for all hair textures. At that time, I noticed only one type of client was getting blowouts — and I knew that had to change. Fast forward to 2025, and Blowouts & Brunch was born out of a desire to heal divisions within our industry. This event isn’t just about styling hair — it’s about building community. Blowouts & Brunch serves as a networking and educational platform where educators and stylists can come together as equals — sharing techniques, experiences, and inspiration. I believe our industry’s sense of community has weakened because many are focused solely on starting businesses, rather than learning from seasoned professionals.

By creating accessible, affordable education, we’re helping stylists connect, grow, and understand the deeper importance of collaboration over competition. Together, we’re reigniting the spirit of community in the beauty industry.

two autistic children — has stretched me in ways I never expected. Finding babysitters for classes and events wasn’t easy, and that’s actually one of the main reasons I opened KG For Hair LLC. I needed to create a life where I could be fully present for my children while also doing what I love.

Owning my salon gave me the flexibility I needed, but for a while, I poured everything into serving others and lost sight of myself. I was heading toward burnout and forgetting my purpose.

OTC Beauty: Finding reliable stylists has been a challenge for many salon owners. What would you like to see change in the industry when it comes to apprenticeships and mentorship?

Karyn: Finding reliable, committed stylists has become one of the biggest challenges for salon owners today. With the rise of salon suites, many new stylists jump straight into being their own boss — simply because it’s an option. While entrepreneurship is empowering, I believe we need to refocus on mentorship and apprenticeship in beauty schools. That’s where the foundation is built.

I spent two and a half years as an assistant, and it wasn’t always easy — but that experience taught me invaluable lessons. I learned customer service, salon etiquette, and what it means to operate in a professional environment. Most importantly, I learned how to navigate the day-to-day realities of salon life in real time.

Stylists today need to slow down, find their purpose, and fall in love with the craft again — not just the hustle. Let’s bring back the love of hair, the spirit of education, and the strength of community to our industry.

OTC Beauty: You’ve said word-of-mouth and relationship-building have been the backbone of your marketing—why do you think those personal connections matter so much?

Now, I make it a priority to pour into myself first — I wake up at 4:15 a.m., three times a week, to train, pray, and gather my thoughts for the day. It’s just two hours, but it’s sacred time that allows me to plan with clarity and peace.

This journey taught me that success isn’t just about business — it’s about balance, purpose, and faith.

God, family, and business — in that order.

OTC Beauty: Looking ahead, where do you hope to take KG For Hair and your communitybuilding initiatives in the next few years?

Karyn: Beyond growing my team — hopefully with new stylists from the local beauty school where I teach and offer free education every quarter — I have big dreams for the next few years. I plan to earn my Cosmetology Educator’s License so I can have even greater impact training and mentoring future professionals. My goal is to help bridge the gap between education and real-world experience, ensuring that the next generation of stylists enters the industry prepared, confident, and purpose-driven.

Karyn: Trust is everything. Creating a safe, welcoming space for my guests is one of the most important parts of what I do. God has blessed me with the gifts of empathy and grace, and those gifts naturally draw people to me. The salon became more than just a place to style hair — it became a platform to pour into people, to listen, to uplift, and to remind them of their beauty inside and out.

OTC Beauty: How do you balance entrepreneurship, family life, and your own self-care?

Karyn: I usually start off by saying, “Do I have a choice?” — but on a serious note, balancing motherhood and entrepreneurship has been one of my biggest challenges.

Trying to build a business while raising a family — especially with

Another passion project of mine is creating a Cosmetology Apprenticeship Program for individuals with special needs. Everyone deserves a place in this industry — and I want to build opportunities for those who are often overlooked. Ultimately, my vision is simple: to keep giving back, to uplift others, and to strengthen the beauty community through education, inclusion, and connection.

OTC Beauty: Are you open to partnering with beauty and hair brands, and if so, what types of collaborations would be most meaningful to you and your clients?

Karyn: A collaboration would be absolutely amazing! I’ve always been drawn to brands that have a story — something deeper that lets you feel who’s behind the package. That connection matters to me.

I love working with brands that are intentional — those that take the time to understand that all hair isn’t the same, and that choose to create healthier, inclusive products for multiple hair textures. To me, it’s not just about products — it’s about people. It’s about aligning with brands that care about education, authenticity, and community just as much as I do. Because when passion and purpose align, that’s when collaboration becomes something truly beautiful.

Karyn Gordon Master Stylist, Educator, Author | 718-810-3774 mysite.vagaro.com/kgforhairllc Instagram@kgforhair | Facebook: KG FOR HAIR LLC

100% Visibly Improved Discoloration

98% Reduced Appearance of Age Spots

100% Helped Lighten Dark Spots

100% Improved Clarity

98% Brighter, More Radiant Skin

Discoloration Lines & Wrinkles

industry NEWS

Jamaican Mango & Lime®, the most trusted name in loc and braid maintenance and styling, proudly announces the launch of its Boho Styles & Trends Collection, a complete care system created to support one of today’s most in-demand protective styles: the boho braid.

For decades, Jamaican Mango & Lime has been the go-to brand for textured haircare, rooted in heritage and beloved by multicultural communities worldwide. Known for blending time-honored traditions with modern innovation, the brand formulates with natural, nutrientrich ingredients including Jamaican castor oil, coconut oil, and tea tree. These elements have long been celebrated for their ability to nourish the scalp, strengthen hair, and promote lasting style, ensuring the brand remains synonymous with trusted quality for locs, braids, twists and natural styles.

With protective styling now recognized globally as both a cultural expression and a fashion statement, the brand continues its mission to serve the loc and braid community. The Boho Styles & Trends Collection was crafted to keep hair healthy, styles long-lasting and scalp comfort at the center, all while celebrating the individuality and beauty behind protective styles.

The Boho Styles & Trends Collection includes five essential products:

• Boho Braid Wash ($8.99) – A gentle, sulfate-free cleanser that refreshes braids without frizzing or loosening.

• Boho Scalp Oil ($7.99) –A lightweight blend of nourishing oils that prevent dryness, flaking, and irritation.

• Boho Flex Foam ($8.99) –A smoothing styling foam that tames flyaways and extends braid longevity.

• Boho Detangler ($5.99/4oz., $8.99/8oz.) –Softens and smooths for easy braid take down while reducing breakage.

• Boho Fresh ($8.99) – An invigorating scalp spray that hydrates, cools, neutralizes odor, and revives braids between washes.

“Protective styling is more than a beauty trend. It is a celebration of culture, identity and self-expression,” said Paris Johnson, Head of Marketing at Jamaican Mango & Lime. “With the Boho Styles & Trends Collection, we are honoring that heritage while giving our community products they can trust to keep styles beautiful, healthy and full of life.”

About Jamaican Mango & Lime®

Jamaican Mango & Lime® has been a trusted leader in textured haircare for decades, offering innovative products designed specifically for locs, braids, twists and natural styles. Infused with time-honored ingredients and guided by cultural heritage, the brand is dedicated to creating high-quality solutions that celebrate the beauty, strength and versatility of textured hair across multicultural communities.

industry NEWS

ARDELL Beauty is excited to unveil its innovative, new skin soothing, lash boosting Nourish Collection - the first-ever false eyelash and glue line infused with skincare ingredients.

Nourish expands Ardell’s extensive lash portfolio and reinforces its position as a leader in the lash category with a first-to-market introduction of the skinification trend to lashes. The Nourish line is infused with Peptides, Niacinamide, Hyaluronic Acid, and Biotin to hydrate, and improve natural lash appearance.

Designed to nourish natural lashes while delivering effortless style, the new high-performing collection debuts with six lash boosting styles and a Duo Nourish Brush-On Lash Glue. Available in 6 natural styles with light to medium volume, each lash package includes a Duo Nourish Glue and retails for $5.99.

Complimenting the lashes, the Duo Nourish Brush-on Lash Glue is a breakthrough, skincare-infused glue that provides up to 24 hours of hold and retails for $7.99. The clear, high-performance formula applies precisely with a thin brush, for a mess-free, secure application. Suitable for sensitive skin.

About ARDELL

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Bronner Bros. Inaugural Beauty Icon Awards Celebrate Black Beauty’s Legacy and Future

Atlanta gathers to honor legends, innovators, and rising stars redefining beauty culture.

The inaugural Bronner Bros. Beauty Icon Awards delivered an unforgettable celebration of Black beauty’s past, present, and future. Held at the Bronner Center of Performing Arts (Riverside EpiCenter) in Atlanta and hosted by journalist and media personality Segun Oduolowu, alongside Shamea Morton, media personality and cast member of The Real Housewives of Atlanta, the evening honored the legends and innovators who have shaped the cultural and creative fabric of the beauty industry.

Presented by Bronner Bros., in partnership with Vivace and Red by KISS, the star-studded evening paid homage to the professionals, visionaries, and pioneers whose artistry, entrepreneurship, and influence continue to inspire generations around the world.

Hosted by notable social personality Big Sexy, the red carpet shimmered with creativity and flair as honorees, presenters, and celebrity guests arrived in bold, head-turning looks that defined the night’s theme: timeless beauty meets modern innovation. Attendees included rap artist DaBrat, style maven and television personality Marlo Hampton, actor Keith D. Robinson (CBS’ Beyond the Gates), actress Nzingha Imani (BET’s Zatima), actress Ambyr Michelle (CBS’ Beyond the Gates), radio personality DeDe McGuire, R&B Singer J. Brown, celebrity makeup artist Merrell Hollis, television personality and founder of Yelle Skincare

Yandy Smith, celebrity hairstylist Alonzo Arnold, to name a few who graced the carpet in statement fashion look pieces, sculptural hairstyles, and eye-catching accessories. The atmosphere buzzed with energy, as media and guests captured every arrival, setting the tone for an evening of celebration and cultural pride.

The program unfolded through four acts, The Becoming, The Revolution, Amplified, and Seen, each capturing an era’s essence, artistry, and emotion. Conceptualized and creatively directed by Grammy Award–winning celebrity hairstylist and honoree Terence Davidson, the production served as a cinematic homage to the roots and evolution of Black beauty, moving from ancestral grounding to the polished glamour of the 1950s and beyond. Together, the acts told the story of beauty through time, culture, and imagination, celebrating it not just as style, but as identity, resistance, and art. Among the evening’s highlights was a soulful Teddy Pendergrass tribute performed by Terrell Carter, which brought the audience to its feet. Other unforgettable moments included the induction of the inaugural Bronner Bros. Hall of Fame, recognizing pioneers whose artistry and leadership shaped the beauty industry for generations. Honorees included:

• Chaka Khan, Legend of Style & Soul Award

• Danessa Myricks, Beauty Innovator Award

• Jesseca “Judy” Harris-Dupart, Beauty Mogul Award

• Terence Davidson, Creative Visionary Award

• George E. Johnson, Titan of Beauty & Business Award

• Derek J, Fearless Award

• Allen Cooley, Master’s Lens Award

• Nastacia “Nas” Brady, Braiding Excellence Award presented by Vivace

• Shaina Rainford, Culture Shifter Award

• Cliff Vmir, Rising Beauty Mogul Award

• Sly Huncho, Master of the Chair Award

• Jasmine ‘Razor Chic’ Collins, Precision Artistry Award

• Kevin Kirk, Legacy Award of Excellence Award

As the evening concluded, it was clear that the Beauty Icon Awards were more than an awards show, they were a cultural moment, writing beauty into history where it has always belonged and cementing a new tradition within the heritage of Bronner Bros.

Kelly Keith on Producing the First Bronner Bros. Beauty Icon Awards

As Executive Producer and Creative Director of the inaugural Bronner Bros. Beauty Icon Awards, Kelly Keith stands at the intersection of creativity, culture, and history. Tasked with bringing this groundbreaking celebration to life, Keith blended storytelling, artistry, and legacy to honor beauty icons while spotlighting those defining its future.

OTC Beauty: Bronner Bros. has been a cornerstone of Black beauty culture for more than 75 years. Looking back, what do you see as the company’s biggest contribution to Atlanta and to the beauty industry as a whole?

Kelly: Bronner Bros. has always represented the intersection of creativity, entrepreneurship, and cultural pride. For more than seven decades, this company has empowered professionals to not only perfect their craft but to build sustainable businesses in beauty.

In Atlanta, Bronner Bros. helped establish the city as the mecca of Black beauty—long before social media or influencer culture. Stylists, barbers, and entrepreneurs came here to learn, compete, and showcase their talent, and that tradition continues today. Its biggest contribution is opportunity. Bronner Bros. created a stage for our community to innovate, educate, and elevate—proving that beauty could be both an art form and an industry of legacy.

OTC Beauty: What is your role at the company and why did you want to work at Bronner Bros.?

Kelly: I serve as the Executive Producer and Creative Director of the Beauty Icon Awards. My role is to bring the vision of this new experience to life—from the creative concept and honoree curation to the production and storytelling.

I wanted to work with Bronner Bros. because this company is part of our cultural DNA. I grew up knowing its influence, and the opportunity to contribute to its next chapter felt deeply personal. This project allows me to merge my background in brand strategy and storytelling with a brand that has defined excellence for generations. My goal was to help

reintroduce Bronner Bros. to the industry in a way that feels both reverent and forward-looking.

OTC Beauty: This is the very first Beauty Icon Awards. Why was it the right time to launch this celebration, and what does it mean for the legacy of Bronner Bros.?

Kelly: The timing couldn’t be better. We’re in a moment where the beauty industry is celebrating innovation and newness—but it’s equally important to honor the foundation. The Beauty Icon Awards is Bronner Bros.’ way of saying: “We’ve always been here, and our legacy still shapes the future.”

This event marks an evolution for the brand. For decades, the Bronner Bros. Hair Show has been about artistry and education. The Beauty Icon Awards continues to reinforce storytelling, emotion, and reverence. It allows us to document history while inspiring the next generation. For the company, it’s not just another event—it’s a statement of leadership, creativity, and cultural preservation.

OTC Beauty: The honorees—Chaka Khan, Danessa Myricks, Jesseca “Judy” Harris-Dupart, and others—represent such a wide spectrum of beauty, fashion, and culture. How did you select this inaugural group, and what unites them?

Kelly: We were intentional about balance. This first class of honorees represents the past, present, and future of beauty. Each of them has used their platform to redefine how we see beauty—through artistry, entrepreneurship, or cultural impact.

Chaka Khan’s influence on self-expression, Danessa Myricks’ innovation in artistry, and Judy Dupart’s business leadership and creative marketing all reflect different facets of excellence. What unites them is vision. They each built something that transcends trends. They’ve shaped culture, created opportunities for others, and proven that beauty is as much about identity and empowerment as it is about aesthetics.

OTC Beauty: The “live museum of beauty” curated by Terence Davidson sounds extraordinary. Why was this concept so important to the celebration?

Kelly: The “live museum” is a love letter to our history. Terrence Davidson curated a powerful visual experience that brings decades of Black beauty to life—through hair, fashion, and movement. Guests journey through time, witnessing how every era influenced the next, from classic 1940s glam to the bold expression of the 1970s and the creativity of today’s digital age.

It’s more than a display—it’s cultural storytelling. Every look, texture, and silhouette represents a chapter in our collective evolution. For the beauty industry, it’s a reminder that innovation doesn’t start with what’s new—it starts with honoring the foundation that made “new” possible.

About Bronner Bros.

The Bronner Bros. International Beauty Show is the largest and longestrunning multicultural beauty event in the world, attracting thousands of beauty professionals, creatives, and innovators each year. Founded over 78 years ago, Bronner Bros. continues to celebrate the artistry, diversity, and entrepreneurial spirit that define the beauty industry.

For more information, visit www.bronnerbros.com and follow @ bronnerbros across social platforms.

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OTC BOOK CLUB

BOOK of the MONTH

Infinite Paradise: Witnessing the Wild, a Memoir

By Dianne Ebertt Beeaff

Just as autumn trees shed their leaves, so too should people take time to pause, release and reflect. In a time when daily life moves at breakneck speed, award-winning author Dianne Ebertt Beeaff offers a gentle reminder that healing begins with stillness. Her newest book, Infinite Paradise: Witnessing the Wild, chronicles the passing seasons on a 16-acre expanse of forest and water meadow in Southern Ontario, guiding readers to embrace the restorative power of the natural world.

Part meditative memoir, part love letter to nature, Infinite Paradise shows how the cycles of the earth — from the slowing pace of fall to the quiet promise of winter — can help people reconnect with themselves. Through personal vignettes and breathtaking color photographs, Beeaff demonstrates how immersing in the rhythms of nature can foster reflection, healing and a renewed sense of belonging.

“As a child, I grew up in this remarkable space,” Beeaff explained. “Interacting with nature can combat stress, heal the human spirit, and foster new and calming perspectives on life.”

Beeaff chronicles the passing seasons of a single year with poetic precision and reverent detail, connecting readers with the wonder of wildlife and the rhythm of nature — and the quiet, essential truths they hold for all of humanity.

Divided into seasons and then further into months and days, Infinite Paradise focuses on the buoyancy of life, showing readers that in a world battered by global warming, habitat destruction and species extinction, many riches still remain.

Beauty

Bu

Sophia Winston

Advertising Sales Representative

Q: What makeup techniques should beauty supply owners recommend for customers who want a natural, everyday look?

A: Sophia Winston: For a natural, everyday makeup look, simplicity is key. Recommend lightweight, dewy foundations or creams for a fresh complexion. Cream blushes and highlighters give a healthy, glowing look. Suggest neutral-toned eyeshadows and mascaras to define the eyes without being too dramatic. Finally, tinted lip balms or glosses offer a hint of color and hydration. Stocking versatile, multi-use products is also great for customers seeking minimalism.

Q: What should beauty supply owners advise customers about the benefits of using satin or silk hair accessories?

A: Sophia Winston: Satin and silk hair accessories are gentler on hair compared to cotton or elastic materials. They help reduce friction, which can prevent breakage and split ends, especially for textured hair. Recommend satin or silk scrunchies, pillowcases, and bonnets to your customers to protect their hair while sleeping or styling.

Sophia Winston, a multifaceted beauty enthusiast, makeup artist, and advertising professional has over nine years of experience in the beauty industry.

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

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SULFUR-8

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill

3.

4.

5.

I.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases. *Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

reader FEEDBACK

Community Corner

Let your voice be heard!

매월 몇 가지 질문을 통해 의견을 수렴하여, 더욱 발전된 잡지를 만들어 가고자 합니다. 잠시 시간을 내시어 귀하의 생각을 공유해 주시기 바랍니다.

답변은 질문지 작성 후 저희 사무실로 보내주시거나, 이메일로 전달해 주시면 됩니다. (연락처는 본 페이지 하단을 참고해 주세요.)

What are some of the most popular skincare and cosmetic products in your store?

Do you currently have an area for advice on skincare and cosmetic products? If so, has it been successful?

Is there any other topic you want to see covered in OTC Beauty magazine?

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email. Mail this form to: ( 보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. Doraville, GA

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신

editor@otcbeautymagazine.com

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