Page 10 -Beyond the Box: Smart Color Selling Strategies for Beauty Supply Owners
Page 52 - Preventing Misunderstandings That Drain Time and Money in Beauty Businesses
12 MARKETPLACE Stock the Staples. Set the Standard.
30 DAY IN THE LIFE Revlon
34 INDUSTRY NEWS
38 BEAUTY AMBASSADOR
Page 38 - Keke Palmer Page 50 - En Love
42 BEAUTY INSIDER
Page 42 - Kaleidoscope
Page 46 - J. Strickland
18 Why a Quality Sales Onboarding Program Isn’t Optional A 90-Day Plan to Make the Most Out of Your Hires
By Troy Harrison
What does “onboarding” mean? If you said that “onboarding a salesperson” consists of doing the HR paperwork, giving a facility tour, a few days of shadowing existing salespeople, and then expecting the salesperson to “hit the ground running,” you’re not alone. Entirely too many sales managers feel that way – and then they wonder why they don’t get the results that they want. Onboarding is defined as “The time period, processes, and activities to prepare your new hire to make a quality sales call on your behalf.” Doing it properly requires 90 days – not nine.
24 The Leadership Playbook Six Moves That Make a Difference
By Kate Zabriskie
Not every leader is a great one. Plenty of people wear the “leader” badge, but few earn the respect, trust, and loyalty that separates the good from the exceptional. The difference? Great leaders think, act, and show up in ways that set them apart. They don’t just manage—they inspire. They don’t just delegate—they empower. And they don’t just react—they anticipate. So what exactly makes great leaders stand out? Let’s break it down.
48 THE TREND REPORT
Bright Blondes & Icy Shades: A Color Trend with Real Retail Power
TOP FIVE Top Picks for Vibrant Color, Shine, and Lasting Style 58 OTC BOOK CLUB
The Life Hack Playbook: Proven Shortcuts to Peace & Purpose By Anne
Karber
COUPONS
For over a decade, Kaleidoscope Hair Products has created solution-driven hair and personal care products. Rooted in real results, the brand champions self-expression through performance-led formulas and bold, culturally relevant campaigns that connect with real people.
NEW COLORS
CEO: Ann Jhin
Editor: Allyson Leak
Art Director: Sam Choi
Advertising Manager: Sophia Winston
Columnists: Sophia Winston
Contributors: Troy Harrison, Kate Zabriskie, Lexie Dy
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OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.
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I’m a busy mom of twins, and I rarely have the time to linger in aisles these days. Between school, work, and managing a household, efficiency is essential. When I shop for beauty products, I’m pressed for time but still want results, so it’s such a relief when products are grouped by solution. A clearly marked “Color Maintenance” section, a “Shine & Repair” corner, or a “Root Refresh” display immediately tells me what I need and makes it easy to grab everything in one trip.
When products are organized around solutions, customers are more likely to pick up multiple items, increasing revenue while reducing decision fatigue. Bundles, complementary items, and system-based merchandising turn a single purchase into a complete experience and customers leave feeling confident they have everything they need.
ALLYSON LEAK EDITOR
Selling the solution is also about education. Shoppers want guidance, especially when it comes to color and maintenance. That means your staff should be trained not only on which products complement each other, but
also on the latest trends and the proper terminology to use when speaking with customers. When team members can confidently explain why each product matters, suggest the right combinations, and guide clients through a complete system, they create a shopping experience that feels organized, professional, and trustworthy. Well-informed staff build both customer confidence and loyalty, turning a single visit into repeat business.
In today’s fast-paced world, customers value clarity and efficiency more than ever. When you embrace solutionoriented merchandising, it makes shopping simpler for the customer.
For more practical insights, check out Beyond the Box: Smart Color Selling Strategies for Beauty Supply Owners, and don’t miss The Leadership Playbook: Six Moves That Make a Difference for Actionable Tips
Here’s to making every shopping trip easier, smarter, and more rewarding for both your customers and your business.
Beyond the Box: Smart Color Selling Strategies for Beauty Supply Owners
Color will always bring customers through the door, but the real question is: how do you increase the ticket, build repeat visits, and position your store as the go-to color authority in your community?
The first step is to stop selling “color” as a single item and start selling it as a complete system. Most customers walk in asking for dye or lightener, but what they really need is a full solution: preparation, color application, maintenance, and protection. By framing products as part of a system, you naturally increase basket size while helping customers achieve better results. Staff can guide customers toward complementary items such as pre-color treatments, toners, glosses, bond-repair masks, and color-safe shampoos.
Merchandising also plays a critical role. Instead of arranging products only by brand, organize them by purpose or solution. An “After-Color Care” section that includes masks, leave-ins, and shine sprays, or a “Root & Tone Refresh” corner with touch-up kits and toners, makes it easier for customers to understand what they need. When products are visually grouped by solution, shoppers are more likely to grab multiple items, increasing revenue while reducing decision fatigue.
Bundles are another effective strategy. Curated kits, from a basic color kit with dye and developer to a premium set that includes gloss, bond repair, and heat protectant, simplify purchasing and allow you to cater to different budgets. Bundles also highlight add-ons customers might otherwise overlook, such as scalp treatments or shine sprays, turning a single purchase into a full retail experience.
Education drives repeat business. Customers who understand why maintenance matters, whether it’s using purple shampoo to control brassiness or applying a leave-in to protect against heat, are more likely to return for regular upkeep. Train staff to ask guiding questions, like “Are you refreshing tone or maintaining roots?” to naturally introduce additional products without being pushy. Confidence in advice builds trust, which encourages loyalty and repeat visits.
Even small details matter. Checkout placement of high-margin, small items such as travel-size shampoos, mini bond treatments, and applicator brushes can significantly increase daily revenue. These products catch the eye of shoppers already in a color mindset and often convert into last-minute add-ons.
Ultimately, the goal is to move beyond the transactional sale of a single box of color. By focusing on systems, solutions, education, and strategic merchandising, you can turn every color purchase into a higher-value, repeatable retail opportunity. Color may attract attention, but smart selling drives profit and builds lasting customer relationships.
marketPLACE
Stock the Staples.
Today’s customers don’t just browse—they buy what they trust. The right mix of performance and reputation turns first-time shoppers into regulars. And the products that earn their place in your store do more than move units, they build loyalty. Texture, moisture, heritage, and hold— these are the essentials that keep customers coming back again and again.
S e t t h e S t a n d a r d .
Mousse Def Texture Foam
MOUSSE DEF Texture Foam® brings that perfect hold without the helmet hair energy. This award-winning foam defines curls, slicks edges, and keeps your customers’ style bouncing from sunrise to sunset. No crunch, no flakes, just pure texture magic.
100% African Shea Butter
This shea butter promotes hair growth, moisturizes dry scalp, and reduces dandruff. It also strengthens the hair while improving skin health. It’s great for balancing scalp pH and preventing scalp infections.
Chief Rocka Xtreme Moisture Mousse
The Chief Rocka Xtreme Moisture Mousse gel-to-foam transformer brings xtreme moisture with lasting hold. The formula hits different because it conditions while it holds, creating definition that lasts without the crunch or flakes. We’re talking about a styler that understands the assignment: lock in moisture, lock in curls, lock in shine, all while keeping hair touchable. The gel-to-foam technology means your customers get the best of both worlds – the definition of a gel with the softness of a mousse.
Batana Oil Serum
Experience the transformative power of this 100% pure and natural, certified Batana Oil enriched with Rosemary and Biotin. This dynamic formula nourishes, strengthens, and rejuvenates your customers hair. It leaves their hair feeling hydrated, smooth, and full of life, with a natural, healthy shine.
Whiskey Woods Spray
This carefully crafted formula not only calms razor burn, tones skin, and heals minor nicks but also brings that same fresh, classic barbershop scent to your customers essentials. They can use it on towels, linens, and capes to keep their workspace smelling crisp, clean, and professional.
Clubman Musk After Shave Cologne
Every clean shave deserves a confident finish. For generations, Clubman Musk Aftershave has been that final splash, the moment when the shave story is complete. With its timeless musk base and warm geranium notes, Clubman brings the classic barbershop scent into today’s world. It’s familiar yet fresh, traditional yet undeniably masculine. But this isn’t just about skin. Clubman Musk’s signature scent and soothing formula also refreshes towels, linens, and capes keeping the entire Barber shop smelling sharp and feeling professional.
Bay Rum Spray
Every great shave tells a story, from the first precise stroke of the blade to that final, refreshing splash. For generations, Virgin Island Bay Rum Aftershave has been that moment. The classic finish, the cool burn that soothes, the warm, spicy bay rum scent with subtle wood and floral hints that lingers long after. It’s the unmistakable sign that the job was done right. This isn’t just an aftershave, it’s a ritual.
After Shave
Lotion
Trusted by barbers for generations, this formula instantly soothes skin, tightens pores, and heals nicks, all while delivering that fresh, masculine barbershop scent with hints of citrus, oakmoss, and vanilla.
WWhy a Quality Sales Onboarding Program Isn’t Optional A 90-Day Plan to Make the Most Out of Your Hires
BY TROY HARRISON
RIGINAL
L IVE
D ARING
What does “onboarding” mean? If you said that “onboarding a salesperson” consists of doing the HR paperwork, giving a facility tour, a few of shadowing existing salespeople, and then expecting the salesperson to “hit the ground running,” you’re not alone. Entirely too many sales managers feel that way – and then they wonder why they don’t get the results that they want.
Onboarding is defined as “The time period, processes, and activities to prepare your new hire to make a quality sales call on your behalf.” Doing it properly requires 90 – not nine.
The first 30 of onboarding should be focused exclusively on Knowledge.
During those first 30 , your salesperson should be a sponge. You should be focused on teaching your new salesperson everything that salesperson needs to know in order to make a quality sales call and answer at least the most common customer questions. That means teaching:
• Your products and services and the problems they solve
• Your target customers and prospects
• The specifics of their territory
• Your internal processes for order processing, shipping, billing, and profit generation
• Your sales culture and your sales training system
And yes, it takes a month to do that correctly. Anything you shortcut here will come back to bite you and cost you money. During this time, you should have no metrics for sales or sales calls; in fact, you shouldn’t even have a salesperson making a sales call, with the exception of shadowing a current sales rep.
The second 30 is focused on Activity. Now that your salesperson knows enough to make sales calls, it’s time to get that salesperson out in the field (or on the phone or
video). The purpose here is to have that salesperson ramp up to your normal required weekly run rate for activities – number of discovery appointments, solution appointments, proposals and LinkedIn activities. You do have those numbers, right? If not, you should. During this time, you shouldn’t put a sales quota on your salesperson. Instead, the first week should be aimed at achieving 25% of the normal weekly run rate; the second should be 50%; the third should be 75%; and by the fourth week and ongoing, the salesperson should be hitting their normal weekly activity run rate.
The third 30 should be focused on Achievement.
This is where the result can vary widely. If your sales cycle is 30 , it’s completely fair to expect your salesperson to sell some business during this time period (the expectation is that some of the proposals from month 2 will close). On the other hand, if your sales cycle is long, you may want to measure “achievement” by viable proposals and funnel size. What’s important is that you have a standard and are willing to live with it.
You should have checkpoints for each one of those first 30-day periods. After the first month, some sort of “graduation exercise,” such as a quiz with a pass/fail number, or a presentation, or a facility tour that demonstrates learning is appropriate. The second month can be rated based on achievement of the activity numbers, and the third measured against whatever metric you have put in place, based on your own sales environment.
Here’s why this matters. Most onboarding can be summed up as, “Here’s your book, here’s your desk, here’s your phone, good luck, you’re on your own.” Many managers like to say that “good salespeople – the ones worth keeping – figure it out on their own.”
That’s an ineffective and costly approach, and it’s a great way to lose a hire that you should have won.
New sales hires typically fall into three categories:
1. Those salespeople who are so naturally gifted that they will, in fact, “figure it out” and succeed, no matter what you give them
or don’t give them.
2. Salespeople for whom quality onboarding, training, and coaching can have a great impact on success or failure.
3. Salespeople who just aren’t going to “get it” regardless of how much training you give them.
The bad news for the “figure it out” managers is that most sales hires – about half but maybe in some candidate pools as many as twothirds – fall into category #2. When you don’t do quality onboarding and training, you’re going to lose on a lot of these hires, and then you have to go back to the well, do another search, and hire again – and your next hire has the same probability of success as your first hire.
But what about the other two categories? A good onboarding program helps with these hires, too.
For category #1, the “naturals,” quality onboarding and training gives them a much better basis to launch into their success. The category 1’s who would have been at quota in, say, six months will be at quota in three or four months. That’s a win in anyone’s book, and it will help them hit their performance ceiling quicker. That means strong ROI, because usually category 1’s will make better use of training.
For category #3, the monthly checkpoints let you know that you’re on a path to failure. In this case, the philosophy is, “if you’re going to fail, fail quickly.” This still saves money, time, and effort over plodding along for a year or more.
Of course, a failed checkpoint doesn’t necessarily have to lead to termination – use your best judgment. Sometimes, a little coaching or even remedial training can overcome obstacles. If you determine that you have a Category 2, coaching is a great investment.
Sales hiring is getting harder, and candidate pools are getting smaller. Once you’ve made your hiring selection, it’s incumbent upon you to make the most out of that hire. Shifting away from “I want someone to figure it out themselves and hit the ground running” toward the mindset of “I’ve won a good candidate, and now I’m going to take the time to lock that win in through quality onboarding” is an essential part of effective sales management in 2026.
And you don’t have to depend on “good luck” for your results.
Meet Troy Harrison
Troy Harrison is the Sales Navigator and the author of “Sell Like You Mean It” and “The Pocket Sales Manager.” He helps companies navigate the Elements of Sales on their journey to success. He offers a free 45-minute Sales Strategy Review. To schedule, call 913-645-3603 or e-mail Troy@TroyHarrison.com.
BY KATE ZABRISKIE
The Leadership Playbook
Moves That MakeaDi
Not every leader is a great one. Plenty of people wear the “leader” badge, but few earn the respect, trust, and loyalty that separates the good from the exceptional. The difference? Great leaders think, act, and show up in ways that set them apart.
They don’t just manage—they inspire. They don’t just delegate—they empower. And they don’t just react— they anticipate. So what exactly makes great leaders stand out? Let’s break it down.
1. They Set the Standard and Live It
Great leaders know they’re walking billboards for the behaviors and values they want to see in their teams. If you want your people to work hard, show up on time, and deliver results, you’d better be doing the same.
Here’s how they set the tone:
• They Walk the Talk: They don’t just talk about values like integrity or collaboration—they embody them. If they say deadlines matter, you’ll never catch them missing one.
• They Own Their Mistakes: Great leaders admit when they’ve messed up. “I dropped the ball on this, and here’s how I’ll fix it” earns more respect than pretending it never happened.
• They Show Respect to Get Respect: They treat everyone— employees, peers, clients—with the same level of respect, whether it’s the intern or the CEO.
Ask Yourself: What behaviors am I modeling for my team? Are there gaps between what I say and what I do?
2. They Prioritize Clarity Over Complexity
A lot of leaders think throwing around buzzwords and jargon makes them look smart. Great leaders know it just makes them hard to follow.
Instead, they’re masters of clarity:
• They Make Expectations Crystal Clear: No one on their team is left guessing what “good” looks like. They spell it out: “We need to improve customer satisfaction scores by 10% this quarter, and here’s how we’ll do it.”
• They Simplify Goals: They break big visions into manageable chunks. “Increase market share” becomes, “Let’s land three new clients this quarter.”
• They Over-Communicate: Great leaders know that one memo or meeting isn’t enough. They repeat key messages often
so no one forgets what’s important.
Ask Yourself: Are my team members clear on what’s expected of them? How often do I check for understanding?
3. They Build Trust, Not Fear
Fear-based leadership is a shortcut—and a bad one at that. Sure, people might jump when you bark orders, but they’re not jumping because they respect you. Great leaders understand that trust, not fear, is the real currency of leadership.
Here’s how they build it:
• They Follow Through: If they say they’ll do something, they do it. No excuses, no dodging.
• They Listen More Than They Talk: Great leaders don’t just hear—they listen. Whether it’s feedback, concerns, or ideas, they show they value what their team has to say.
• They’re Transparent: When things go wrong, they’re honest about it. They don’t sugarcoat, spin, or hide behind vague statements.
Ask Yourself: Do my actions consistently build trust? Would my team say they feel safe bringing challenges to me?
4. They Empower, Not Micromanage
Micromanagers drain the life out of their teams. Great leaders, on the other hand, empower their people to take ownership of their work—and the results speak for themselves.
Here’s how they empower their teams:
• They Delegate the Right Way: They assign tasks with clear goals, then trust their team to figure out the “how.” They’re there for support, not to hover.
• They Celebrate Wins: Great leaders don’t hog the spotlight. When things go well, they shine it on their team.
• They Let People Fail: This one’s tough, but it’s important. They know that sometimes the best lessons come from mistakes, so they create a culture where failure is a learning opportunity—not a career-ending event.
Ask Yourself: How much autonomy do I give my team? Do I celebrate their successes loudly enough?
5. They Stay Cool Under Pressure
When the stakes are high, great leaders don’t panic. They stay calm, think clearly, and lead with confidence—even when the situation is anything but calm.
Here’s how they handle the heat:
• They Pause Before Reacting: Knee-jerk decisions rarely lead to good outcomes. Great leaders take a beat to assess the situation before acting.
• They Stay Solutions-Focused: While others spiral into blame or negativity, great leaders zero in on what needs to happen next.
• They Radiate Confidence: Even if they’re sweating on the inside, they project steady confidence to their team. Calm is contagious—and so is chaos.
Ask Yourself: How do I respond to pressure? Am I helping my team stay calm and focused, or adding to the stress?
6. They Never Stop Learning
Great leaders don’t see themselves as finished products. They’re constantly looking for ways to grow, improve, and stay ahead of the curve.
Here’s how they embrace learning:
• They Seek Feedback: They don’t just give it—they ask for it. Whether it’s from their team, peers, or mentors, they’re always looking for ways to improve.
• They Stay Curious: Great leaders are always asking questions. “Why is this happening? How can we do it better?”
• They Invest in Themselves: From reading books to attending workshops, they never stop sharpening their skills.
Ask Yourself: When was the last time I sought out feedback? What am I doing to grow as a leader right now?
Final Thought
Start small. Pick one thing from this list and commit to doing it better. Then add another, and another. Leadership isn’t about being perfect—it’s about showing up, doing the work, and inspiring your team to do the same.
And if you’re already leading? Remember this: Great leaders don’t just create great results—they create great people. That’s the difference, and it’s one worth striving for every single day.
Meet Kate Zabriskie
Kate Zabriskie is the president of Business Training Works, Inc., a Virginia-based talent development firm. She and her team provide onsite, virtual, and online soft-skills training courses and workshops to clients in the United States and internationally. For more information, visit www.businesstrainingworks.com.
Leading a Bold New Renaissance: Nikia Bowman on the Future of Creme of Nature
As Global Brand Director of Creme of Nature, Nikia Bowman is charting the next era of an iconic brand rooted in culture and legacy. From driving global strategy and innovation to aligning cross-functional teams and retail partners, her work sits at the intersection of performance and purpose. In this Day in the Life, Bowman opens up about leading with clarity, staying close to the consumer, and ushering the brand into what she describes as a bold new renaissance.
OTC Beauty: What’s your name, title, and role at the company?
My name is Nikia Bowman, and I serve as the Global Brand Director for Creme of Nature at Revlon. At its core, my role is to build the future of the brand and protect its legacy while evolving it for the next generation of consumers. I lead the overall brand strategy, innovation pipeline, and global growth agenda. I’m responsible for ensuring that every product and marketing campaign reflects who we are as a brand, while driving sustainable growth for our business and our retail partners.
OTC Beauty: What is the company’s mission, and how does it drive what you do?
Creme of Nature's mission is to “create beauty innovations for everyone that inspire confidence and ignite joy every day.” For me, that mission is profoundly meaningful. Leading an iconic brand that was founded in the Black community and proudly Black-led today, I feel a strong responsibility to create products that truly serve the needs of consumers with curly and coily hair. Confidence starts with performance. When our products deliver real results, consumers feel seen and empowered – and that’s when we’re living our mission every day.
OTC Beauty: What inspired you to pursue a career in the beauty and hair care industry?
After earning my degree from Wharton, I knew I wanted to build a career in business, but I didn’t yet know exactly where I would land. It wasn’t until I entered the workforce that I discovered I had a strong instinct for brand marketing and management. I loved the balance of strategy and creativity, and the ability to shape how consumers experience a product. Over the years, I’ve worked across multiple categories throughout the aisles, building brands and driving growth. But when I stepped into beauty, something clicked. Beauty, especially hair care, is deeply personal and culturally significant. It requires both business rigor and cultural understanding. And that’s when I realized this wasn’t just another category for me. The beauty industry supports how people show up in the world, and to be a part of that is truly special.
This is our headquarters in NYC! Where all the magic happens to bring our iconic products to life!
OTC Beauty: Can you walk us through a typical day at work? What’s the first thing you do when you get to the office?
No two days look the same, which is part of what I love. If I’m not traveling and I am working from the office or my home office, I typically start the day by reviewing business performance, daily and weekly priorities, and checking in with my team. My days can be very
“meeting” heavy, where I’m reviewing new product concepts with R&D and packaging, testing new products in the salon, contributing to retailer strategy discussions, approving campaign deliverables – the list goes on and on. There’s also a lot of people management: my team, cross-functional partners, agency support, even our executive leadership. A big part of my work is about connection, ensuring that everyone has clarity and confidence in the direction we’re heading and their role within it. Wait, one thing is standard: No matter the day or location, I’m always caffeinated.
OTC Beauty: How do you prioritize your tasks and responsibilities during the day?
Working in beauty is absolutely my passion! Bringing iconic products to life brings me so much joy!
I prioritize based on impact. What will drive growth? What unblocks the team? What moves us closer to launch readiness? Where am I most needed to keep the business moving forward? There can be a lot of push and pull, but as long as the focus is on what really matters, the ball keeps moving down the field.
OTC Beauty: What’s your favorite part of the day at work, and why?
It depends on the day because each day is so unique…but I will say I really enjoy collaborations, in every sense of that word. Working together to solve a problem or coming up with that next exciting new idea. Those moments always get the blood pumping and release those feel-good endorphins.
OTC Beauty: Can you share an exciting project or initiative you’re currently working on?
We have so many great things coming, I really wish I could spill all the tea. But what I will say is the world should prepare for some exciting newness coming their way…and not just new products. This brand is on the cusp of a great renaissance.
OTC Beauty: What’s your favorite product, and how do you incorporate it into your daily routine?
That’s like picking a favorite child (laughs). I’m especially excited about our new Scalp Relief Wipes, a true game changer for those looking for scalp solutions. We all know that healthy hair starts at the scalp, and these wipes were designed for real life. I wear braids often, so having a way to refresh my scalp throughout the day and inbetween wash days is clutch. After a long day, they help me maintain my style so that it can last longer, all while keeping my scalp clean, balanced, and feeling great. They’re honestly a godsend…and they’re
always in my bag. It’s innovation that fits seamlessly into my daily routine, which is exactly what we aim to create for our consumers. Oh, and they are our first collaboration launch with our Chief Brand Officer Keke Palmer, which makes them even more special for the brand.
OTC Beauty: How do you stay inspired and keep the creative energy flowing? I stay close to culture and consumer behavior. I listen and pay attention to what people are saying, doing, and asking for. I’m constantly looking for ways to enhance experiences with every product launch, every consumer touchpoint, every communication. And inspiration can come from anywhere – I find it at home, at work, when I travel, in my day-to-day life. It’s important to pick up on the little things… that’s how big things manifest. I also am not opposed to taking some calculated risks for big rewards.
OTC Beauty: How would you describe the company culture, and how does it influence your approach?
The winning dish only tastes right when you have the right ingredients (people) and the right recipe (plan), so our culture values collaboration and accountability. I especially appreciate the bold
This is our team at the Brandy & Monica concert in NYC! We had a fun night connecting with influencers and press!
thinking and creativity our culture allows us to operate within. It’s an environment where we can speak up and be heard, be flexible, take risks…and it pushes me to think bigger and lead teams with clarity and partnership.
OTC Beauty: How does collaboration and teamwork factor into your daily routine?
It’s central. My role touches every function, and I work crossfunctionally every day: R&D, operations, finance, sales, agencies...even our international teams (we are a global brand). Strong collaboration and partnership at every level is essential to our success. We’re only at our best when we build in sync.
OTC Beauty: Can you share any habits that help you stay balanced, motivated, and productive?
Here’s a look at our NEW Scalp Relief Wipes product! We’re always working to make sure it delivers the best results for our customers.
I’ll be honest in saying I am still working on this, but outside of work, I do try to prioritize family time with my husband and two children, and personal wellness (aka sleep). That balance helps me show up fully energized and focused during the day.
OTC Beauty: Looking ahead, what are you most excited about for the future in the coming year?
This category is always changing and our consumer is learning more and demanding more every day…which really keeps things interesting and all of us on our toes. I’m excited to see how the industry continues to evolve and how brands step up to the charge to deliver. For Creme of Nature specifically, I can’t wait to unveil the impactful work the team has been cooking up behind the scenes. I’m excited about continued growth in men’s grooming—especially as consumers trade up for more premium, experience-driven products.
OTC Beauty: After a busy day, how do you unwind and recharge?
Family time. My kids are 12 and 11 and have many stories to tell and activities to keep me busy. My husband and I enjoy travel and as many experiences as we can share together, a new restaurant, a concert…we’ve been known to drop in to karaoke night as well.
OTC Beauty: What’s the most rewarding part of your job?
The impact that I am making. When our consumers feel confident, when our products perform at shelf, and when our partners thrive, that's when I know the work I do really matters. And that’s what makes it so rewarding.
Grateful for the opportunity to partner with our chief brand officer, Keke Palmer! We just finished a fun workout class.
After a busy day, I love to recharge with a workout or pilates class. It helps alleviate stress and is a form of self-care for me!
The Award-Winning, Culture-Defining Brand Marks a Milestone Return With Its First Major Styling Innovation for Textured Hair
Kaleidoscope Hair Products, the award-winning, culture-shaping brand celebrated for its bold storytelling and community-first innovation, enters the curl conversation with intention, impact, and celebration with the launch of Curl Math™, its first major launch in three years. Launching on the birthday of Founder and CEO Jesseca “Judy” Harris-Dupart, the new Curl Math™ introduces a collection of moisture-rich formulas infused with pomegranate and shea butter designed to take the guesswork out of caring for curls.
More than two years in the making, the Collection signals a new era for the brand, modern, elevated, and grounded in real-life curl
needs, while honoring the loyal community that helped build Kaleidoscope Hair Products from its beginning. Designed for curls, coils, and waves of every texture, Curl Math™ simplifies styling without sacrificing performance. The Collection takes the guesswork out of curl care by addressing the most common challenges: definition, hold, shrinkage, frizz, refresh, and foundation, through smart formulation and flexible, mix-and-match usage. Each product works beautifully on its own or as part of a complete system,
the new Curl Math™ introduces a collection of moisture-rich formulas infused with pomegranate and shea butter designed to take the guesswork out of caring for curls.
delivering results without stiffness, flaking, buildup, or over-layering.
“Launching Curl Math on my birthday feels incredibly full circle,” said Jesseca “Judy” Harris-Dupart, Licensed Cosmetologist, Founder
For over a decade, Kaleidoscope Hair Products has created solution-driven hair and personal care products.
and CEO of Kaleidoscope Hair Products. “This collection is the result of many years of listening, testing, and evolving alongside our community. Curls are complex, but styling them doesn’t have to be. Curl Math gives you exactly what you need, no extra steps, so styling feels fun, intuitive, and empowering again.”
Formulated with Pomegranate and Shea Butter; plus no sulfates, and no mineral oil, to deeply moisturize and support healthy strands, the Curl Math™ collection balances ease and high performance. The allstar curl lineup includes:
• The Perfect Ratio™ (SRP $15.99) — A gel-to-foam defining mousse that delivers the hold of a gel with the bounce and movement of a mousse, providing long-lasting, frizz-free definition without stiffness or flaking.
• Solve for Definition™ (SRP $15.99) — A curl-defining custard that enhances curl pattern, moisture, and shine for touchable, long-lasting definition.
• The Length Formula™ (SRP $15.99) — A 2-in-1 elongating curl cream and leave-in conditioner that stretches curls, reduces shrinkage, and boosts softness and hydration.
• The Bounce Back Formula™ (SRP $15.99) — A ready-to-use curl refresher in a continuous spray format that revives curls between wash without residue.
buildup and supporting a healthy foundation for styling.
• The Smooth Solution™ (SRP $15.99) — A frizz-control conditioner that delivers hydration, softness, and enhanced manageability.
To support the launch, Kaleidoscope Hair Products is rolling out a robust, multi-touch campaign designed to meet consumers both online and in real life. The Curl Math™ collection had a release celebration hosted by Jesseca “Judy” Harris-Dupart on February 13th inviting fans and the curl community to tune in and celebrate together.
The campaign will continue with salon activations, and pop-up experiences at select retail partners, bringing Curl Math™ directly to the community. A steady stream of social-first vibrant content, creator partnerships, and experiential moments will further amplify the launch, reinforcing Kaleidoscope’s commitment to accessibility, education, and cultural connection.
• Flex Factor™ (SRP $16.99) — A flexible-hold finishing spray designed specifically for textured hair, offering humidity resistance, frizz control, and shine while maintaining natural movement.
• The Root Formula™ (SRP $15.99) — A sulfate-free shampoo that gently cleanses without stripping, removing
For more information, visit www. iluvcolors.com or follow @ kaleidoscopehairproducts on Instagram and TikTok.
About Kaleidoscope Hair Products
For over a decade, Kaleidoscope Hair Products has created solution-driven hair and personal care products. Rooted in real results, the brand champions self-expression through performanceled formulas and bold, culturally relevant campaigns that connect with real people. Guided by its community and committed to accessible pricing, Kaleidoscope continues to innovate to meet everyday hair needs.
Barber Sprays
Aftershaves help calm the skin post-shave, reducing irritation and discomfort caused by razor burn or shave sensitivity leaving clients feeling refreshed and confident and enhance the overall experience which contributes to client satisfaction and loyalty.
The ergonomic sprayer offers a fine mist of fragrance with minimized product waste while reducing hand strain during use.
Original, classic fragrances Ideal for barbershops Spritz over towels, linens & capes
beauty AMBASSADOR
Bold, Brilliant, Unstoppable Keke Palmer’s Beauty Moment
Keke Palmer is stepping into beauty leadership with purpose. In her new role as Chief Brand Officer of Creme of Nature, she is shaping products and campaigns that reflect real people and real experiences. As the brand celebrates its 50th anniversary, she brings her voice, vision, and lived expertise to every product and campaign. From cocreating practical innovations like the Scalp Relief Wipes to
promoting the “Unstoppable Hair” campaign, Palmer is redefining what it means to shape beauty culture.
You’ve worn many hats in your career, and now you’re stepping into beauty leadership as Creme of Nature’s Chief Brand Officer. What drew you to this role at this moment in your life?
This role feels like a natural evolution for me. I’ve always been passionate about beauty; not just the aesthetics, but what it represents: confidence, identity, and self-expression. At this stage in my life, I want to use my voice to shape conversations that matter. Partnering with Creme of Nature gives me the opportunity to influence beauty culture from the inside out and create products that truly serve people’s real needs.
Creme of Nature has long been a heritage beauty/haircare brand, and this year marks its 50th anniversary. How do you balance honoring legacy while pushing the brand boldly forward?
Legacy is the foundation, but innovation is the future. Creme of Nature has always stood for empowerment and accessibility, and I want to amplify that while introducing fresh ideas that reflect today’s beauty landscape. It’s about respecting what made the brand iconic while making sure it speaks to the next generation—bold, inclusive, and unstoppable.
Your partnership with Creme of Beauty feels deeply collaborative—from campaign storytelling to product creation. What does true co-creation mean to you in a beauty partnership?
True co-creation means listening and building together. It’s not just slapping a name on a product—it’s being involved in the process, understanding the community’s needs, and creating solutions that feel authentic. For me, it’s about merging creativity with purpose so that every product tells a story and solves a real problem.
This new role allows you to shape beauty from the inside out. What excites you most about influencing the conversation around beauty culture today?
I’m excited to challenge outdated standards and celebrate individuality. Beauty is no longer about fitting into a box—it’s about embracing what makes you unique. I want to help normalize conversations around textured hair, scalp health, and self-care because those things matter to real people every day.
You co-created the Scalp Relief Wipes, a product rooted in real hair-care needs. What personal experiences inspired this innovation, and why was scalp health so important to spotlight?
As someone who wears protective styles and loves versatility, I know how easy it is to neglect scalp health. I’ve had moments where my scalp felt irritated or dry, and I wished for a quick, convenient solution. That’s why these wipes matter—they’re practical, portable, and they address a need that’s often overlooked in hair care.
What does being “unstoppable” mean to you today, as a mother, and creative force?
Unstoppable means moving forward no matter what. It’s about resilience, confidence, and owning your power—even when life throws curveballs. As a mother and a creative, I’ve learned that unstoppable doesn’t mean perfect; it means showing up authentically and refusing to let fear hold you back.
How do you decide which professional projects deserve your time and energy?
I ask myself: Does this align with my values? Does it excite me creatively? And most importantly, does it serve a purpose beyond me? If the answer is yes, then I know it’s worth my energy.
As someone who juggles multiple roles, how do you balance it all? What does self-care look like for you?
Balance is a moving target, but I prioritize what matters most in the moment. Self-care for me is about boundaries—saying no when I need to, resting when I can, and doing things that bring me joy, whether that’s a quiet moment with my son or a good skincare routine.
You’ve reached milestones many dream of, yet you continue to strive forward. What motivates you at this stage of your life and career?
Impact motivates me. I want to create things that last—products,
I’ve always been passionate about beauty; not just the aesthetics, but what it represents: confidence, identity, and self-expression.
Hair, in particular, plays a powerful role in identity and confidence. What has your own hair journey taught you about self-acceptance and care?
My hair journey has taught me patience and self-love. For years, I felt pressure to conform to certain beauty standards, but embracing my natural texture was liberating. It reminded me that beauty isn’t about comparison—it’s about care, confidence, and celebrating what makes you unique.
From acting and music to hosting and executive leadership, your career defies a single lane. What part of your professional identity feels most like home right now?
Right now, creating feels like home—whether that’s through storytelling, music, or beauty innovation. I thrive when I’m building something meaningful and connecting with people in a way that inspires confidence and joy.
stories, and opportunities that empower others. Success isn’t just about accolades; it’s about leaving a legacy that inspires confidence and authenticity.
Motherhood has added a new dimension to your story. How has becoming a mother reshaped your definition of success and self-care?
Motherhood has taught me that success isn’t just about achievement— it’s about presence. It’s about being there for the moments that matter and creating a life that feels balanced and fulfilling. Self-care now includes caring for myself so I can show up fully for my child.
When people see you on screen, on stage, or leading creatively—what do you hope they feel empowered to do in their own lives?
I hope they feel empowered to be themselves unapologetically. To take risks, embrace their uniqueness, and know that they don’t have to fit into anyone’s mold to be successful.
UNVEILS THE NEW CURL LA LA COLLECTION:
A BOLD EXPANSION OF ITS ICONIC CURL CARE LINE
Award-Winning Haircare Brand Launches Shea Butter, Kalahari Melon, and Cactus Water-Infused Collection Designed to Nourish, Hydrate, and Define Curls & Coils
Aunt Jackie’s Curls & Coils, the award-winning textured haircare brand known for its innovative, ingredient-focused formulations, is excited to introduce the new Curl La La Collection. Developed to nourish, hydrate, and define curls while addressing the top consumer demand in textured haircare — deep moisture without compromising hair health — this collection is a welcomed expansion of the brand’s iconic curl care portfolio.
The Aunt Jackie’s Curl La La Collection showcases a cutting-edge fusion of Shea Butter, Kalahari Melon, and Cactus Water: a powerhouse trio of next-generation natural hydrators designed to deliver intense moisture, definition and lasting shine.
• Shea Butter locks hydration into each strand, delivering long-lasting moisture and protection against dryness and breakage.
Aunt Jackie’s New Curl La La Collection Products:
• Foam-a-licious Styling Mousse ($8.99; 8.5 oz): Lightweight mousse that defines curls without stiffness, adding moisture and shine for frizz-free styles.
• Hold Me Down Styling Gel ($8.99; 12 oz): Delivers flexible hold while controlling frizz and keeping curls soft and touchable.
• Thirst Trap Curl Milk ($8.99; 12 oz): Lightweight leave-in conditioner that hydrates, detangles, and adds shine, perfect for daily hydration or as a styling primer.
• Kalahari Melon deeply hydrates while boosting elasticity and shine, helping curls maintain their natural strength and luster.
• Cactus Water delivers a refreshing burst of hydration that keeps curls plump, bouncy, and frizz-free without any heaviness.
Together, these ingredients create a balanced blend that nourishes the hair from root to tip, ensuring every curl looks healthy, defined, and full of life.
• Bounce Back Refreshing Serum ($8.99; 4oz): Instantly revives curls between washes, fighting frizz and restoring bounce.
Each product is formulated to provide multi-functional styling solutions that keep curls nourished, hydrated, and perfectly defined all at an accessible price. With an SRP of $8.99 for each product, the Aunt Jackie’s Curl La La Collection delivers high-performance results at an accessible price point. The line supports a wide range of curl patterns and textures, empowering women and men to embrace their natural hair, grow it with confidence, and express themselves authentically.
Aunt Jackie’s Curl La La Collection products are available nationwide.
An Interview with
EdwardsCiara Skye
Growth, Confidence & Community at Kaleidoscope
For Ciara Skye Edwards, beauty is about more than formulas — it’s about transformation. Not just the kind you see in the mirror, but the quiet confidence that builds when you feel cared for, understood, and empowered. As Product Manager at Kaleidoscope Hair Products, Ciara works behind the scenes to bring intention to innovation, helping shape solutions that have become staples in the healthy hair-growth space. Inspired by the passion and purpose of founder Jesseca “Judy” Harris-Dupart, she approaches each launch with heart, rigor, and a deep respect for the community the brand serves.
What is your name and role at Kaleidoscope?
My name is Ciara Skye Edwards, and I am Product Manager at Kaleidoscope Hair Products.
What inspired your journey into the beauty industry, and how did you come to be part of Kaleidoscope?
I entered the hair care space as a young adult looking for a job. Little did I know that I would be entering an industry that empowers people everyday by building both internal and external confidence. When you speak of empowering people, no one does it better than Jesseca Harris-Dupart, the founder of Kaleidoscope. The incredible team behind the brand is what attracted me to work for the company.
Kaleidoscope is known for its commitment to hair growth and healthy hair care — how do you describe the brand’s mission in your own words?
When I think of Kaleidoscope, I think of the power of self love and self acceptance. In my own words, Kaleidoscope helps consumers not be discouraged by the setbacks in their life. Whether it is thinning edges, or struggling with styling their curls, or simply not feeling beautiful. Through Kaleidoscope you can learn how to care for yourself and your hair, and walk into everyday life empowered, showing up exactly as you are.
The Miracle Drop System has become synonymous with Kaleidoscope. What’s the story behind its development and why do you think it resonates so strongly with customers?
Jesseca can definitely tell this story better than me. But if I remember correctly, back when Jess was working out of her salon in New Orleans, she had a customer who “cheated on her.” They went to a different stylist to get a ponytail put in and the tension caused a bald spot in the middle of their head. Jesseca welcomed her back with open arms and formulated the Miracle Drops to solve her customer’s needs and help her grow her hair back. Now Miracle Drops are saving millions of edges nationwide.
What’s one thing most people don’t realize about what goes into creating effective healthy hair-growth products?
The amount of effort put into the formulas. The Kaleidoscope team goes through rounds and rounds of testing with licensed cosmetologists and real life consumers to make sure they are always delivering the quality that users have found synonymous with the brand. The whole team tests new products on their own hair during the development stage.
Recently Jesseca and our Marketing team visited curly hair salons around the metro Atlanta area. Watching how consumers jumped with joy to see Jess, and how excited they were to try the new Curl Math Styling collection really touched my heart. Jesseca consistently makes an impact in people’s lives and consistently delivers amazing products to her consumers.
What advice would you give beauty supply owners selling Kaleidoscope hair products to help customers feel confident about choosing the right healthy hair solutions?
My advice is to take them through the history of Kaleidoscope. The brand has been around for ten years and we offer incredible solutions in the growth, protective styling, and curly styling spaces. Make sure consumers know that we are the brilliant minds behind not only the Miracle Drops, but So So Slick braid & grip gel, and The Curl Math Styling collection as well.
The brand has been around for ten years and we offer incredible solutions in the growth, protective styling, and curly styling spaces.
How does Kaleidoscope support stylists and retailers in educating customers about hair health, growth, and the best product use?
Our Marketing has created an incredible program called KHP University, built to educate the consumer on any and all of our products. You will see this content consistently populating your social media feeds. The team also hosts educational live streams on Tik Tok, they physically visit curly hair salons to share new products with hard working stylists, and we do training for our partners.
Social media has been a huge platform for sharing real results. What’s a memorable customer transformation or story that stuck with you?
Outside of work, what’s one routine, hobby, or habit that helps keep you inspired or creative?
I didn’t realize how important consistent exercise is until last year. Whether it is dance class, or pilates, diving head first into a new sport helps challenge me in areas that are not work related, to then help me feel more confident attacking something new in my work space.
Looking ahead, what innovations, partnerships, or initiatives at Kaleidoscope are you most excited about this year?
I am so excited to see more activations with the Dancing Dolls this year. Our marketing team initiated an incredible partnership with a very talented dance troupe that aligns so very well with the brand to help amplify the launch of Curl Math. I am also excited for more and more people to discover the amazing formulas behind the Curl Math Styling collection.
JOHN FRIEDA® HAIR CARE ENTERS A Bold New Era
The iconic brand is unveiling a refreshed brand identity, elevated formulas, and a modern, social-first campaign designed to bring salon attitude into everyday moments—starring The Nader
ohn Frieda® Hair Care—the creator of Frizz Ease® and Sheer Blonde®, and a pioneer in salon-quality hair transformation and targeted solutions— is unveiling a refreshed brand identity alongside The Hot Hair Hotline™, a modern, social-first content platform starring The Nader Sisters: Brooks, Mary Holland, Grace Ann, and Sarah Jane. Together, these launches mark a defining next chapter for the brand—bringing salon attitude into real, everyday moments and reinforcing John Frieda Hair Care’s belief that no moment is too small for great hair.
The rebrand represents a confident evolution of John Frieda Hair Care’s heritage of category-creating, expertdriven, results-focused innovation— strengthening its authority across today’s most important hair needs, including frizz control and smoothing, blonde care, color protection, volume and thickness for fine hair, and effortless styling.
Sisters
fragrance experience consumers are already falling in love with. The iconic, signature scents are authentically salon-like and they fill the room, recreating the confidence-boosting luxury of the salon experience at home. Together, these updates reinforce John Frieda Hair Care’s commitment to delivering high-performance solutions across every hair type, texture, and concern.
Bringing this next era to life is The Hot Hair Hotline™, a modern, edutaining content platform designed to deliver fast, fun, and personalized hair solutions in real time. Created to meet consumers in the moments when hair dilemmas strike—from fighting frizz and refreshing blonde tone to protecting color vibrancy, boosting volume, or achieving smooth, polished styles— The Hot Hair Hotline™ shows how John Frieda delivers solutions for everyday hair challenges through culture-forward storytelling rooted in John Frieda Hair Care’s expertise.
The refreshed John Frieda® brand introduces a sleek, modern visual identity anchored in clean, professional graphics and a strong, cohesive look across the entire collection—building on the iconic equity of its sub-brand color system. Premium packaging has been thoughtfully redesigned to feel elevated and unmistakably salon-inspired, while upgraded formulas feature fewer, more effective ingredients engineered for visible performance. Completing the transformation is an elevated
The campaign launches with The Nader Sisters at the center—whose bold personalities, relatable sister dynamic, and influence across beauty, fashion, and lifestyle make them a natural expression of the brand’s next chapter. Through short-form video, social content, and interactive moments, the sisters activate The Hot Hair Hotline™ with quick fixes, product must-haves, transformation moments, and real-life hair solutions—helping consumers discover the right John Frieda products for smoother hair, brighter blonde, and crunch-free curls.
“John Frieda Hair Care has always been about confidence through
transformation,” said Marissa Vallillo, Director of Marketing at John Frieda Hair Care. “This rebrand marks a defining new chapter for the brand—reimagining how that promise shows up today through elevated formulas, a modern, professional design, and a cultureforward platform like The Hot Hair Hotline™. It’s a bold new way to bring our expertise in frizz control, color care, blonde maintenance, and volumizing solutions into real, everyday moments.”
With its refreshed brand identity, upgraded product portfolio, and the launch of The Hot Hair Hotline™ led by The Nader Sisters, John Frieda Hair Care enters a bold new era—one that honors its legacy while reimagining how modern consumers experience haircare. Powered by cleaner vegan and cruelty-free formulas, more sustainable packaging made with 50% recycled materials, and culture-driven storytelling, the brand brings salon attitude to every day—proving that no moment is too small for great hair.
ABOUT KAO USA
Kao USA Inc. is a leading manufacturer of premium beauty care brands recognized worldwide for their innovation and quality. The Kao USA Inc. portfolio includes Jergens® and Curél® hand and body lotions; Bioré® facial care; John Frieda® hair care; Ban® antiperspirants; Curel® Japanese Skincare, Bondi Sands as well as Goldwell®, KMS®, and Oribe® professional hair care and Molton Brown® products for body and home. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.
ABOUT THE NADER SISTERS
Louisiana-born and New York–based, the Nader Sisters — Brooks, Mary Holland, Grace Ann, and Sarah Jane — have emerged as one of fashion and pop culture’s most compelling modern families. In 2025, they introduced audiences to their world through a breakout unscripted series that quickly became a cultural talking point, with a highly anticipated second chapter set for 2026.
Brooks first rose to prominence as a standout in the fashion and modeling space, earning top industry recognition and rapidly expanding her mainstream visibility through high-profile television and global media moments. Beyond fashion, she is currently engaged in a slate of cross-platform projects that continue to position her as a multifaceted cultural force.
Each sister brings a distinct and purpose-driven focus beyond modeling: Mary Holland is the Founder and CEO of a financial literacy platform dedicated to empowering the next generation; Grace Ann holds a Master’s degree in Public Health and is deeply engaged in health- and research-based initiatives; and Sarah Jane is a leading advocate for LGBTQ+ visibility and inclusion. Together, the Nader Sisters represent a new kind of influence — one rooted in individuality, impact, and modern storytelling.
Ollie Dayna An Interview with Legacy & Leadership at J. Strickland & Co.
For Dayna Ollie, beauty isn’t just a profession — it’s personal. As director of sales and marketing at J. Strickland & Co., she helps steward some of the most recognizable names in haircare, including Blue Magic, Sulfur8, Doo Gro, and Royal Crown. But long before she joined the company, these products were already part of her story — trusted staples passed down through generations.
With a deep respect for heritage brands and a forward-thinking approach to growth, Dayna blends nostalgia with innovation, championing community engagement, creative collaboration, and continuous improvement. In this Beauty Insider conversation, she shares how legacy fuels her leadership, what inspires her daily, and why quality will always outlast trends.
How did your journey in the beauty industry begin, and what brought you to the company?
My professional journey in beauty began in 2022 when I joined J. Strickland & Co. as the National Account Manager for our major retail chains and distributors. However, my personal connection to the brand spans generations. These products were staples in my family’s home long before I joined the team; I distinctly remember Royal Crown in the medicine cabinets of both my mother and grandmother. Growing up, Sulfur8 was the cornerstone of my haircare routine, and the health of my hair today is a direct testament to the efficacy of our catalog. Like so many Black women, I am a living witness to the reliability of these brands.
What is your name and role at J. Strickland & Co.?
Dayna Ollie, Director of Sales and Marketing.
If you had to describe J. Strickland in three words, what would they be—and why?
Classic, Iconic, Reliable
Brands like Blue Magic, Sulfur8, Doo Gro, and Royal Crown are more than just products; they are nostalgic pillars of Black haircare
history. For decades, they have remained solid staples in our community. These three words perfectly encapsulate the enduring legacy we continue to build today.
What’s a day in your life at J. Strickland like—any habits or moments that keep you inspired?
Every day offers a fresh perspective. I begin each morning with a moment of gratitude followed by a large cup of coffee. The true “beauty” of my role lies in the daily engagement with our customers and consumers. I am constantly inspired by the global reach of our products and the profound cultural significance they hold for people across the world.
Can you share a behind-the-scenes moment, something most people wouldn’t realize about how J. Strickland products come to life?
People are often surprised to learn that our 300,000-square-foot manufacturing facility is located in Olive Branch, Mississippi, just a stone’s throw from Memphis. We manufacture the products the world loves right here. It is the dedication of our local team and the community spirit within our facility that truly brings these formulas to life.
Do you have a favorite product or collection, and is there a story behind why it stands out to you?
eventually returned to Blue Magic, and her hair has been thriving ever since. Hearing stories about consumers returning to our “tried and true” formulas reinforces my belief in our mission: while trends come and go, quality and consistency are timeless.
J. Strickland emphasizes creativity and expression. How do you encourage others, both internally and externally, to embrace that philosophy?
I champion an open-door policy for innovation. Whether it’s a streamlined internal system, a fresh design concept, or a novel marketing strategy, I want to hear it. My goal is to ensure every team member feels empowered and comfortable enough to bring their full creative selves to the table.
Are there any upcoming projects, product launches, or initiatives that you’re especially excited about this year?
We are looking to get involved more than ever in community events. Our goal is to expand our local outreach. We also have a few new projects coming up. We are in the beginning stages, so I must be a little hush-hush. We are also looking at modernizing some of our classics. Stay tuned!
“ It is the dedication of our local team and the community spirit within our facility that truly brings these formulas to life.
My personal favorite is the Doo Gro Braids, Twists, & Locs collection. It was the first line developed during my tenure, and I had the privilege of influencing its creation from concept to shelf. I use the products regularly for my own protective styles, and the gel has become an absolute staple for my daughter—as any parent of a teenager knows, keeping those edges “laid” is a top priority.
What’s the most memorable feedback you’ve received from a retailer or stylist, and how did it shape your perspective on the brand?
I recently met with a customer who shared that her hair had suffered damage after she experimented with several “trendy” products. She
Outside of work, what’s one thing that keeps you energized, inspired, or in your creative zone?
My 12-year-old daughter, Nahla, is my primary inspiration. Watching her navigate a busy schedule of extracurricular activities with such natural creativity keeps me on my toes. I find great joy in nurturing her talents, which in turn fuels my own creative energy.
What’s the best piece of advice you’ve ever received in your career, and how does it show up in the way you approach beauty and leadership at J. Strickland & Co.?
The best advice I’ve received is: “Never stop getting better.” This philosophy drives my leadership style. I am constantly seeking the “next level,” whether through professional seminars, mentorship, or self-improvement. At J. Strickland, I strive for continuous progression, ensuring we never become complacent in our success.
Bright Blondes & Icy Shades: A Color Trend with Real Retail Power
In 2026, hair color isn’t just about pigment, it’s about movement, dimension, and light. Across fashion runways and salon chairs alike, one of the most talked about trends is bright blonde and icy platinum hues that catch the light and add bold contrast and personality to natural texture. While honey and buttery blondes remain popular for their warmth and wearability, icy and bright blondes, from platinum to champagne to light beige, are making a statement this year.
Trend
Breakdown: What’s Hot & Why It’s Selling
Icy Platinum & Bright Blonde
Platinum blonde and bright blonde tones are predicted to be standout shades this year, appealing to customers who want high
contrast and shine that catches light in every direction — perfect for short, sculpted cuts.
Retail Angle: Stock toners and glossing products that neutralize brassiness and enhance shine. Gloss treatments between color appointments are becoming a must-have add-on service that beauty supply stores can upsell to stylists alongside color kits.
Styling & Selling Tips
1. Stock the Essentials for Longevity
Blonde color, especially icy and bright shades, requires maintenance products:
• Purple or blue toners and shampoos to keep brassy tones at bay
• Gloss sprays and conditioning glosses for shine between salon visits
• Bond-repair masks to protect hair from bleach or frequent styling
2. Educate on Scalp & Hair Health
Blonde requires lift, and lift stresses the hair. Position hydrating masks, leave-in treatments, and heat protectants as must-haves, not extras. This builds trust and positions your store as solution-oriented.
3. Suggest Low-Maintenance Variants
Not every customer wants weekly upkeep. Offer buttery blondes, champagne blondes, and shadow-root blondes (blondes with slightly darker roots) as trend-forward but easier options to grow out. These still fit the dimensional movement of this trend but feel more wearable for everyday life.
4. Bundles That Sell
Bundles simplify decision-making and increase revenue per sale. Think beyond boxes on a shelf — create blonde care bundles:
Rooted in Purpose: How En Love Beauty Is Redefining Hair Care
Gabrielle Zalina launched En Love Beauty as a personal mission to address a problem many people overlook: proper scalp care and moisture. From those beginnings, the brand has grown into a movement that celebrates community, culture, and confidence. With its focus on nourishing the foundation of hair rather than just surface styling, En Love has expanded rapidly into major retailers while staying true to its roots in beauty supply stores. From the hero Moisture Crush Foaming Mousse to the Strength & Length line, every product tells a story of intention, authenticity, and empowerment.
How did your journey into the beauty industry begin, and what inspired you to create this brand?
En Love Beauty was born during one of the most uncertain times in modern history. While the vision was conceived in the heart of the pandemic, we officially launched in 2022 as the world began reopening and rebuilding. At the time, I was running a salon mentorship program inside my salon suite, pouring into other stylists and building community through beauty. When the salons shut down, everything paused. Clients couldn’t come in. Stylists couldn’t work. And I was forced to reflect. I personally struggled with maintaining proper moisture and
scalp care. I realized that so many women were focused on styling but not on nourishing the foundation. The scalp was being overlooked. And in that season of stillness, I knew something had to change. As the world began to reopen, I didn’t want to return to business as usual. I wanted to return with intention. En Love wasn’t just about creating products. It was about restoring confidence, starting at the root.
The brand has seen tremendous growth over a relatively short period of time. What do you think has been the key to that rise?
The real spike came in 2025 when we expanded into major retail chains like Dollar General, Tops, Jewel-Osco, and Ingles. That retail placement accelerated everything. But the key wasn’t luck… it was preparation. We built a strong brand identity early. We listened to our community. We solved a real problem: proper scalp nutrition and moisture retention. And when the opportunity came to scale, we were ready. Growth is about alignment. When your product solves a real issue and your brand stands for something deeper than sales, expansion becomes a natural next step.
Your personal story is deeply connected to the brand’s identity. How do you show up authentically as a founder while continuing to evolve the business?
Authenticity comes from transparency. I built this brand because I was the customer first. As the business grows, I allow myself to grow with it. I don’t try to fit into what a “retail founder” should look like. I remain grounded in my wellness routines, my marriage partnership, and my spiritual practices. That’s what keeps me aligned. Evolution doesn’t mean abandoning who you are… it means expanding while staying rooted.
Expansion into major retailers is a huge milestone. What does this growth mean to you and the brand?
Seeing En Love on the shelves of major retailers is deeply emotional for me. It represents accessibility. It means a woman can walk into her local Dollar General and pick up high-quality, scalp-focused care without feeling priced out or overlooked. Retail expansion isn’t just business growth…it impacts growth. It means we’re reaching women who deserve luxury-level nourishment at everyday accessibility.
The braid challenge campaign that sent a winner to Coachella was a big win. Why was this campaign meaningful?
The Coachella Braid Challenge was meaningful because it celebrated creativity. Watching women showcase their artistry, confidence, and cultural expression through braids reminded me why we do this. It wasn’t just about a prize, it was about honoring the culture and giving women a platform to shine. Seeing the winner experience Coachella because of her creativity was a full-circle moment.
Collaboration has been a big part of En Love’s momentum. What do you look for in a collaboration?
Alignment over popularity. Whether it’s subscription beauty platforms or artists like Lee Vasi, I look for authenticity, audience trust, and shared values. The collaboration has to feel natural, not forced. If the partnership doesn’t elevate the community, it’s not for us.
The launch of the new Strength & Length line is a major next step. What inspired this collection, and what makes it different?
The Strength and Length line was inspired by a gap I saw repeatedly: women styling beautifully but lacking proper scalp nutrition. Healthy hair starts beneath the surface. We focused on ingredients that nourish the scalp, promote strength, and support retention, not just temporary shine. This collection isn’t just about length for aesthetics, it’s about strengthening the foundation so growth becomes sustainable.
What is your hero product and what kind of response have you received?
Our Moisture Crush Foaming Mousse is our hero. The response has been incredible. Women love that it delivers curl definition without dryness or flaking. It supports protective styles, braids, and sleek looks while still respecting moisture balance. It’s become a staple… not just a styling option.
What would you like beauty supply owners to know about the brand?
En Love is rooted in community loyalty and cultural responsibility. We didn’t start in corporate boardrooms. We started in beauty supply stores… where culture lives, where conversations happen, where women gather. We value those roots. And as we grow, we grow with them.
Why was it important to remain rooted in beauty supply stores even as the brand expands?
Because that’s where we began. Beauty supply stores are more than retail spaces…they’re cultural institutions. They are accessible, trusted, and embedded in the community. Remaining there is about respect. It’s about honoring the ecosystem that supports Black beauty entrepreneurship. Growth should never mean forgetting where you started.
Looking ahead, where do you see En Love growing next— creatively and commercially?
Creatively, I see deeper storytelling… more campaigns that celebrate culture and innovation. Commercially, I see expanded retail presence, international reach, and continued focus on scalp-centered formulations. But most importantly, I see stronger community infrastructure around the brand.
What’s a recent moment that made you feel proud?
Watching the creativity during the Coachella challenge made me pause. Seeing women show up boldly, creatively, and unapologetically using our products reminded me that En Love is bigger than inventory… it’s a movement. That moment felt surreal.
How do you stay inspired and balanced as a founder?
I prioritize wellness and partnership. My marriage partnership is grounding…building alongside someone who understands vision and leadership is powerful. I also maintain consistent wellness routines to protect my energy. Balance isn’t about slowing down. It’s about staying centered while we expand.
What advice would you give to aspiring beauty founders?
Start with a real problem. Don’t build for aesthetics alone… build for impact. Study your customer deeply. Be patient with growth. And protect your integrity. Trends fade. Purpose sustains.
BY LEXIE DY
Preventing Misunderstandings That Drain Time and Money in Beauty Businesses
Running a beauty business is about more than great haircuts, flawless nails, or soothing facials. It’s about the flow of relationships: owners with their teams, beauty supply stores with their customers, vendors with their clients. Yet too often, small beauty businesses lose hours — and revenue — untangling disputes that could have been prevented with clearer communication. Misunderstandings are silent thieves. They creep in through vague job expectations, confusing policies, and handshake deals that don’t
hold up when something goes wrong. The good news is that misunderstandings are preventable. With structure, transparency, and documentation, a beauty business can protect its time, preserve its reputation, and focus on growth instead of conflict.
Clear roles keep the beauty supply business humming
One of the simplest but most overlooked ways to reduce misunderstandings is making sure every staff member knows their lane. According to research on defining job roles in a beauty supply
business, clarity around responsibilities ensures smoother workflows. When roles blur, resentment builds, and mistakes multiply. Written responsibilities mean less guesswork and fewer last-minute disputes about who was supposed to do what. Clarity keeps staff motivated, customers happier, and managers free from unnecessary firefighting.
Using memorandums to avoid confusion
Sometimes, what a beauty supply business needs is not a full legal contract but a straightforward agreement that lays out responsibilities in plain language. A memorandum of understanding serves this role beautifully. When a beauty supply store collaborates with another local business, hosts a pop-up, or runs a shared promotion, having everything written down removes assumptions. If you want a quick example of how this works in practice, Adobe gives great tips on how to create one . It’s about making sure both sides are aligned before money, time, or reputation is invested. A simple document drafted in advance often saves weeks of cleanup later.
Customer policies prevent awkward conversations
Beauty businesses thrive on repeat customers, yet trust is fragile. Owners who prioritize creating beauty supply policies and procedures take the burden off everyone by putting expectations in writing. Transparent rules shift the tone: they show the standards exist for everyone, not as a one-time judgment call. Customers may not always love the policy, but they respect fairness.
Vendor agreements protect against costly surprises
Supplies, equipment, and services keep a beauty supply store running. Yet vague arrangements with vendors are traps waiting to spring. When a business partner promises “regular deliveries” without dates, or “premium quality” without specifications, the beauty business is left exposed. Lawyers often stress the importance of precise definitions of scope and deliverables. Clear terms around timelines, product standards, and remedies for late or faulty shipments transform a shaky handshake into a secure foundation. A beauty supply owner who insists on this level of clarity is not being difficult — they are protecting their future.
Written procedures anchor the employee experience
Turnover is a reality in the beauty industry, and every new hire brings the possibility of confusion. Even long-term employees benefit from consistent reminders of how the business runs. Owners who commit to must-have policies and procedures for employees are not micromanaging; they are creating consistency. Think about it: when a beauty supply store owner handles customer complaints one way and another manager handles them differently, the business appears disorganized. Employees appreciate having a clear, fair rulebook, especially in environments where customer interaction are constant. That’s why many managers rely on resources like musthave policies and procedures for employees to anchor expectations.
Compliance is more than red tape
It may feel tempting to ignore paperwork or assume your business can fly under the radar, but ignoring regulations carries real risks. Local health boards, state cosmetology boards, and federal labor laws can all step into the life of a beauty business unexpectedly. Knowing the legal requirements for a beauty supply business creates stability and reduces anxiety. When you operate in compliance, you reduce stress, avoid fines, and show your customers that safety and professionalism are priorities. A beauty business that follows the law with care earns a reputation for reliability, which draws customers who value trust. Compliance isn’t just about avoiding penalties; it’s about building long-term resilience. Preventing misunderstandings is not about red tape or bureaucracy. It’s about protecting the very heart of your business — the relationships that sustain it. Small beauty businesses that prioritize clear roles, transparent customer policies, documented vendor agreements, employee procedures, and compliance, do more than avoid disputes. They build a culture of respect, predictability, and trust. Each step taken toward clarity gives owners back the hours otherwise wasted on conflict. And those reclaimed hours can be poured into creativity, customer experience, and business expansion.
Oriental Black Bigen Permanent Powder
Bigen Permanent Powder Hair
Color is ideal for those looking for beautiful, long-lasting results with excellent gray coverage or to enhance natural hair color. The unique powder formula is activated by water and deposits rich, naturallooking color into even the most stubborn gray hair. With no ammonia, this deposit-only color is the gentle choice for rich color and optimum shine regardless of your customers natural hair color, consistency, condition, length or style.
Top Picks for Vibrant Color, Shine, and Lasting Style
From bold, head-turning colors to silky shine and all-day hold, these five hair essentials make styling effortless and creative. Whether your customers are enhancing natural tones, experimenting with highlights, or locking in intricate braids, these products deliver professional results every time.
HiColor HiLights
This rich no-drip crème allows for control of creative techniques and has a quick processing time of only thirty minutes.
RedOne Aqua Hair Wax
RedOne Aqua Hair Wax Red offers a strong hold with a fresh, vibrant scent, perfect for creating bold and structured hairstyles. This waterbased formula provides excellent control and shine without making your customers hair feel heavy or greasy.
Wrapp-It Shine Foaming Lotion
It saves drying time, prevents hardening of the hair and hair breakage, eliminates combing discomfort for your customers and adds fantastic silky sheen instantly with Nairobi’s Wrapp-It.
AllDay Locks Braid Gel
This maximum hold braid gel is designed to provide a strong, long-lasting hold for braids, locs, twists, cornrows, and more. It keeps styling slick, extra defined, frizzand flake-free all day.
BOOK of the MONTH
The Life Hack Playbook: Proven Shortcuts to Peace & Purpose
By Anne Karber
Ready to stop running on empty and start living with intention? The Life Hack Playbook is your go-to guide for cutting through the chaos and creating a life that actually feels good, without burning out or selling your soul. Packed with simple, powerful tools you can use right now, this book is your permission slip to work smarter, live fuller, and unlock the peace and purpose you’ve been craving. Whether you’re craving better habits, stronger boundaries, more clarity, or just a bit of breathing room, Anne Karber delivers a refreshing mix of straight talk, inspiration, and practical hacks that actually stick. No fluff, no overwhelm, just real strategies that help you level up in every area of your life. It’s time to stop surviving and start living out loud. Let’s rewrite the rules and make your next chapter the best one yet.
Stock your shelves with the best from JBS Beauty Club!
JBS Beauty Club is your premier source for professional beauty supplies. JBS offers a carefully curated selection of accessories, barber tools, and general merchandise selected for salons and barbershops. From high-quality, professional-grade products to flexible purchasing options and competitive prices, JBS helps you give your customers the products they love—while keeping your business running smoothly. Call 800-361-0786 or visit 4300 Northeast Expressway, Doraville, GA to discover the difference.
We are pleased to announce that Jinny Beauty Supply is offering special pricing on DOO GRO products. Please contact your sales representative today to take advantage of this offer.
HAIR OIL
SIZE: 4.5 oz 12 EA / CASE
NP75192 GROWTH OIL [MEGA THICK]
NP75190 GROWTH OIL [STIMULAT]
NP75191 GROWTH OIL ANTI-ITCH
NP40450 MEGA LONG HAIR OIL
HAIR VITALIZER
SIZE: 4 oz 12 EA / CASE
NP75167 ANTI-ITCH
NP40350 MEGA LONG
NP75155 MEGA THICK
NP75163 TRIPLE
NP75160 EXTRA LIGHT ORIGINAL
I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.
2. Fill out the coupon, supplying all necessary information.
3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.
4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.
5. NO RETURNS will be accepted on coupon purchases.
*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.
Focus on building a solid foundation for your business, and the growth will come—one smart choice at a time.
show CALENDAR
MARCH & APRIL
Beauty EXPO Jinny Beauty Supply
www.jinny.com
Atlanta, GA ..................................................................... March 1
ABC-Salon Munich
www.abc-salon.de/en/ Munich, Germany ........................................................ March 1
MakeUp in Los Angeles
www.makeup-in-losangeles.com
Los Angeles, CA ...................................................... March 4–5
Beauty EXPO
Jinny Beauty of Chicago
www.jinny.com
Chicago, IL March 8
Be+Well | Beauty & Wellness Show
bewellshownewyork.com
New York, USA March 8–10
Beautyworld Taipei
beautyworldtaipei.tw.messefrankfurt.com/ Taipei, Taiwan March 20–23
Beauty EXPO
Jinny Beauty of New Jersey
www.jinny.com
New Jersey, NJ .......................................................... March 22
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What color products are selling the best in your store?
Do you currently have an area offering tips for color moisturizing products?
Is there any other topic you would like to see covered in OTC Beauty Magazine?
In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email. Mail this form to: ( 보내실곳: )
When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신
