Issuu

January 2026 | $6.00 New Year Trends Edition

SCAN ME

Tips for

Using a Customer Book to Boost Loyalty

Customer Joy:

5 Ways to Keep Shoppers Coming Back in 2026

Highlights from the Tae H. Jhin Awards

JANUARY

2026 EDITOR’S LETTER 8 Making Room for Emotional Balance

EXPERT ADVICE 10 Why Every Beauty Supply Store Needs a Customer Book

MARKETPLACE 12 Curated Luxe Haircare for Every Customer

30 MANUFACTURER PROFILE got2b

32 TAE H. JHIN AWARDS KNOWLEDGE TO KNOW 42 Sell the Result:

The Finished Look Is a Great Way to Sell Rollers & Accessories

BEAUTY INSIDER 44 Jayda Audrick THE BEAUTY EDIT 52 Customer Joy:

How Beauty Supply Stores Can Keep Shoppers Coming Back in 2026

OTC Beauty Magazine January 2026

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OTC Beauty Magazine January 2026

January 2026

c o n te n t s BUSINESS TIPS a Burst of Optimism 18 Beyond Leveraging Lasting Gratitude for Yourself and Co-Workers

By Rev. Robert Turner, DMin. What if the fulfilling work life you’ve been searching for is within plain sight, in the everyday moments you typically overlook? Cultivating a consistent state of gratitude and appreciation - for ourselves and for co-workers - is a deeply transformative practice. It shifts your focus from a sense of lack and limitation to one of abundance and hope, encouraging greater resilience, deeper connections, and a more authentic sense of well-being. By intentionally recognizing the good, you open yourself to more positive experiences, creating a cascading benefit for your career, as well as for those who work around you. This isn’t just a transient burst of optimism; it’s a conscious decision to integrate a constructive mindset into every aspect of your profession.

TOP FIVE 55 Confidence in Every Strand OTC BOOK CLUB 56 Let It Flow Wellness Planner

BEAUTY BUZZ 56 Q&A with Sophia Winston

57 COUPONS 62 READER FEEDBACK 63 SHOW CALENDAR 64 AD INDEX

Let Your Publicity Be A 24 Don’t Fantasy

4 Tips to Score Your P.R. Goals By Russell Trahan Recent statistics show that more than 29 million people play in some form of a fantasy football league. ESPN reports more than 13,000 monthly users of its fantasy football app, and participation in fantasy football grows at an approximate rate of 32% a year. It is estimated that fantasy football added $11 billion to the U.S. economy last year. Wouldn’t you love for your business to do the same? Well, it can, or come close anyway, with the right kind of publicity. And you won’t need a staff or a budget that size.

46 INDUSTRY NEWS 4

OTC Beauty Magazine January 2026

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OTC Beauty Magazine January 2026

BLOnDe SERIES

40" 50" 60"

CEO: Ann Jhin Editor: Allyson Leak Art Director: Sam Choi Advertising Manager: Sophia Winston Columnists: Sophia Winston Contributors: Russell Trahan, Rev. Robert Turner, DMin.

To subscribe, call us at 678-805-3291 or visit www. otcbeautymagazine.com .

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product

knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.

OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Road, Doraville, GA 30340 Tel: 770-734-9222 Fax: 678-805-3292

OTC Beauty Magazine January 2026

With T

HE Se

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OTC Beauty Magazine January 2026

editor’s LETTER

Making Room for

e c n a l a B l a n o i t Emo

Happy New Year!

conflict, or success? How do you show up when things

I hope you had a wonderful holiday season. As we move

Knowing your emotional capacity helps you stay in control

into the new year, I always like to take time to reflect, and

of yourself, even when circumstances feel out of control.

lately I’ve been thinking about emotional capacity. When

As I’ve learned to honor my own emotional capacity, here

you step into an elevator, there’s a small sign posted that

are a few practices that have helped me stay balanced.

tells you the capacity. That sign isn’t there to limit you;

Daily prayer has given me perspective and calm before the

it’s there for your safety. It exists so the elevator doesn’t

day begins. Weekly reflection through journaling allows

break under pressure. Restaurants have similar signs, not

me to check in with myself to see what I’m carrying, what

to inconvenience anyone, but to maintain order and safety.

I need to release, and where I may be stretching beyond

don’t go as planned?

I believe it’s important for us to recognize our own emotional capacity to keep ourselves safe. Emotional capacity is how much you can handle during a given period of time, and everyone is different. If we don’t know our limits or recognize when we need to slow down, pause, take a breath, or step back to rejuvenate, we risk emotional

thoughts instead of being driven by them. These practices work for me, but the most important thing is finding what works for you. It may look like movement, quiet time, therapy, creative expression, or simply learning when to say no.

overload. The effects can lead to burnout, poor decisions,

As we step into this new year, my hope is that we become

strained relationships, or reacting instead of responding.

more aware of our internal signs, the ones that tell us when

Emotional balance is what allows someone to successfully run a beauty supply store or any other venture that requires consistency, sound

patience,

judgment.

ownership

isn’t

and

Business

just

about

inventory, branding, or profit margins; it’s about emotional regulation.

How

you

respond under pressure? How ALLYSON LEAK EDITOR

my limits. Meditation has taught me how to sit with my

do you handle disappointment,

OTC Beauty Magazine January 2026

we’re nearing capacity and need to reset. When we honor taking care of ourselves, we protect our peace, strengthen our leadership, and create space to thrive personally and professionally.

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expert ADVICE

Why Every Beauty Supply Store Needs a Customer Book

unning a beauty supply store isn’t just about having the

Employees feel more connected to their job because they can see the

right products—it’s about building relationships with

direct impact of their interactions. That connection can increase

your customers. One simple tool that can make a huge

motivation, reduce turnover, and create a more positive work

difference is a customer book. These are sometimes

environment.

used in high-end retail stores where sales associates keep notes about their regular customers. The concept is simple, but its impact can be enormous, both for your business and your employees. So, what is a customer book? At its core, it’s a way for your employees to keep track of each customer’s preferences, purchases, and special

Tips for Setting Up a Customer Book: 1.

Start Simple – Use a simple notebook or small binder.

Track Key Details – Include the customer’s name, favorite

notes. Think of it as a mini “relationship journal” for your store. For

products, past purchases, and any special notes like birthdays

example, if a customer always buys a particular brand of haircare

or events.

products or loves certain accessories, your employees can note that

Update Regularly – Encourage employees to jot down notes

down in their book. They can even include birthdays, favorite colors,

after each interaction with regular customers. A few minutes a

or products they’ve been wanting to try. This allows your staff to

day keeps the book current.

greet customers by name, recommend products they’ll actually love, and make each visit feel personal. Why is this important? For one, it keeps customers coming back. In today’s competitive market, people don’t just buy products, they buy experiences. A customer who feels remembered and understood is far more likely to choose your store over a big-box or online competitor. But a customer book isn’t just good for your sales, it’s good for your employees too. Keeping track of customer preferences gives employees a sense of ownership and pride in their work. They aren’t just handing over products, they are building relationships. 10

OTC Beauty Magazine January 2026

Celebrate Small Wins – Highlight when an employee remembers a client’s favorite product or makes a perfect recommendation. Recognition reinforces the habit.

The best part? Over time, this small habit builds a powerful tool that helps your store offer personalized service, run targeted promotions, and reward loyal customers. It turns routine transactions into meaningful connections. In the end, a customer book is more than a tool—it’s a way to strengthen your team and your business. Start small, keep it consistent, and watch both your customer satisfaction and employee engagement grow.

OTC Beauty Magazine January 2026

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OTC Beauty Magazine January 2026

Q Ban For Ordering & Specials, Call 678.805.3000 OTC Beauty Magazine January 2026

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OTC Beauty Magazine January 2026

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Moisturizing Gel Doo Gro® Braids • Twists • Locs Moisturizing Gel

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Moisturizing Mousse Doo Gro® Braids • Twists •

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OTC Beauty Magazine January 2026

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OTC Beauty Magazine January 2026

business TIPS

BY REV. ROBERT TURNER, DMIN.

D N O Y BE

m s i m i t p O f o t s r u g B n i a t s a L g n i g a r f l e s r Leve u o Y r o f e d u t i t s r Gra e k r o W o C d an

hat if the fulfilling work life you’ve been searching for is within plain sight, in the everyday moments you typically overlook? Cultivating a consistent state of gratitude and appreciation - for ourselves and for co-workers - is a deeply transformative

practice. It shifts your focus from a sense of lack and limitation to one of abundance and hope, encouraging greater resilience, deeper connections, and a more authentic sense of well-being. By intentionally recognizing the good, you open yourself to more positive experiences, creating a cascading benefit for your career, as well as for those who work around you. This isn’t just a transient burst of optimism; it’s a conscious decision to integrate a constructive mindset into every aspect of your profession.

OTC Beauty Magazine January 2026

The question then becomes: How can

painful, but it’s only temporary and I’ll

you develop effective strategies to not

get through it stronger than before.”

only

workplace

Engage in small acts of self-care daily

challenges, but also to consistently

that re-energize and nourish you,

cultivate and sustain an active sense of

whether it’s a brisk walk in the

gratitude and appreciation? Consider

morning air or the preparation of a

the following actionable objectives:

favorite meal. When you prioritize

move

beyond

your

For Self:

own

needs,

you

lay

the

foundation for growth and put yourself in the best position to

Start a Gratitude Journal: Utilize a

genuinely value the needs of others.

notebook or a digital document to reflect on your achievements and

Use the “Mental Subtraction”

strengths, recording the best moments

tool: Reflect on what your job would

of the workday. Also, list three things

be like without certain positive things,

that you believe you did especially

boosting a greater appreciation for

well, focusing on your effort or

their presence. Choose one dimension

character. Weekly, review your list and

of your job you often dismiss, such as

identify trends, such as recurring

your co-workers, office, or supervisor.

strengths

traits.

Now imagine the absence of that

these

beneficial circumstance or relationship

qualities. Remember to celebrate

and how your professional situation

every win, regardless of its perceived

would be hindered without it. Return

significance. Cultivate the practice of

to the present and accept the gift again

discovering the extraordinary in the

with a deeper sense of gratitude,

everyday. The difference between

consciously acknowledging its value.

ordinary

life

Often, a sense of entitlement works

experiences is remarkably small—a

against a mental state of gratitude.

mere one degree. When confronting a

When good things are always present

challenge or crisis in confidence, go

in our lives, we forget their immense

back to your journal to remind

value. Gratitude reminds us of what

yourself of your capabilities and

we have, which fosters a healthy sense

successes.

of self.

Practice Self-Compassion: Treat

For Others:

Acknowledge

and

positive and

affirm

extraordinary

yourself with the same kindness and support you would offer a co-worker.

Practice Verbal Affirmation: Go

Be strategically mindful and pay

beyond office hierarchy obligations to

attention to the quality of your

express targeted and meaningful

thoughts. During moments of self-

appreciation. Establish a daily habit to

incrimination, pause and acknowledge

genuinely thank at least one person,

the feeling without passing judgment.

clearly acknowledging what they did

Speak

with

and how it favorably impacted your

encouraging phrases like, “This is

day, such as “Thank you for coming

yourself

kindly,

OTC Beauty Magazine January 2026

For Ordering & Specials, Call 678.805.3000 OTC Beauty Magazine January 2026

with me to the manager’s office; it eased my anxiety to have your

As you integrate these simple yet effective practices into your

support.” When you witness someone’s great character or effort,

professional life, you’ll witness a significant shift in perspective. By

reach out and let them know, such as “I really appreciate the coffee

focusing on the good, expressing thanks, and appreciating the value

on my desk every morning; it’s such a thoughtful treat.” Set a weekly

of small moments, you’ll cultivate a heart of gratitude that permeates

goal to thank someone for something they did; a gesture that left an

every area of your life, not just at work. When you intentionally

impression, like the co-worker who personally delivered a care

practice gratitude in the workplace, it not only transforms your

basket to your desk when you were returning from a cold.

individual experience, but also extends outward, strengthening relationships and facilitating an environment where mutual well-

Invest Yourself in Acts of Service (Pay It Forward): Show

being can thrive. Now, it’s time to leverage this potential and watch

appreciation through action. On a regular basis, perform an

as gratitude transforms your relationships, your work, and your

unexpected act of kindness for someone, without expecting

overall well-being. With consistent time and practice, gratitude will

validation or reciprocity. Reach out to a coworker with a specific

become a natural part of your daily rhythm, bringing more

need whether they have expressed a request for help or not, signaling

fulfillment into your life.

your interest and willingness to assist. This can be as small and simple as offering a colleague a special treat for lunch. When offering assistance, consider the person’s love language and what is uniquely important to them. If it’s a clean office, tidy up the conference and/or breakroom for them. Find opportunities to coach, mentor or share your knowledge, paying forward the support you’ve received from others.

Engage in Active Listening: Show appreciation by acknowledging and valuing the thoughts and feelings of others, even when there is disagreement. During interactions, be present in the moment and grateful for the opportunity to connect. Set aside digital devices or other distractions that may degrade the quality of your communication. Provide non-verbal cues that send a clear message that you are open and receptive, such as maintaining eye contact and nodding occasionally. Lean forward and actively listen, taking special notice of their tone, gestures, and facial expressions. To fully absorb information, resist the tendency to mentally rehearse a response while someone is still talking. Ask clarifying questions that facilitate common ground, and then reiterate what you understood to demonstrate full engagement.

Meet Rev. Dr. Robert Turner

Rev. Dr. Robert Turner, PCC, BCC is a speaker and consultant that works with executives who want to intensify their leadership brilliance and success. Leveraging his 30+ years of experience, his clients pivot to a mindset of clarity and confidence so they continue to produce and collaborate at extraordinary levels. Learn more please visit ExecutiveCoachTurner.com.

OTC Beauty Magazine January 2026

business TIPS BY RUSSELL TRAHAN

Don’t

Let Your Publicity Be

A Fantasy

4 Tips to Score Your P.R. Goals Recent statistics show that more than 29 million people play in some form of a fantasy football league. ESPN reports more than 13,000 monthly users of its fantasy football app, and participation in fantasy football grows at an approximate rate of 32% a year. It is estimated that fantasy football added $11 billion to the U.S. economy last year. Wouldn’t you love for your business to do the same? Well, it can, or come close anyway, with the right kind of publicity. And you won’t need a staff or a budget that size.

OTC Beauty Magazine January 2026

For Ordering & Specials, Call 678.805.3000 OTC Beauty Magazine January 2026

All you’ll need is to follow four easy steps

you can the quickest and then go move

When

writing

article

based on fantasy football principles that

on to those markets that might take a little

communication

apply to placing articles in magazines

longer to convert. As to where they are,

market reads, you can keep the same

both in print and online. Now it doesn’t

this means what media do they read, what

principles in mind as the playbook. Focus

matter if you’re a service provider, a brick-

social media platforms do they follow, and

on the information they want/need to

and-mortar shop, a mom-and-pop shop,

what podcasts do they listen to. Rather

hear, not just the message you want to give

a regional chain, or a multi-national

than try to scatter your message anywhere

them.

powerhouse; all that matters is that you

and everywhere, why not be smart and

educational and entertaining; not self-

have a target market, a message to impart

position yourself in front of your target

promotional or advertorial. You can put

to them, and a marketing funnel to deliver

market where they already are?

all the promotion in an “about the author”

source

for

your

the target

Make the article informational,

paragraph at the end. You want the reader

the results. Just like anyone with a smart phone and a little pre-season

to identify themselves in the

research is ready for their first

article, so write it in second

weekly draft, you’ll be ready

person: “you might have this

to armchair quarterback in

problem, here’s how you can

the big leagues.

solve it…” If they like the advice, they’ll contact you

1. The Draft/Your Target

from the bio paragraph at

Market

the end. Oh, and editors love

In fantasy football, research

bullet points. Give them an

before the draft is key. You

article about “5 Myths…” or

need to know the background

“6 Steps…” or “7 Ways…” or

of the available players so

“4 Easy Steps…”

you

can

pre-rank

them

according to your personal

3. Statistics/Pitching and

preference. Trust your cheat

Tracking and Follow-Up

sheets

rankings).

Critical data provided by

You worked hard to prepare

research and analysis can

(player

them, and you don’t want to let the other

2. Playbook/Your Content

be the difference when it comes to your

coaches sway you into making a mistake.

Your playbook is how you manage your

success or failure in fantasy football.

lineup. It helps you make better decisions

There are a number of apps and websites

Many of these principles hold true for your

and gives you the tools to collect and share

that will compile and analyze your data

target market. You need to research who

data. Many playbooks even let you switch

for you, but you’ll still have to do the work

they are and where they are. As it’s said,

to different sports, but we’ll stick to fantasy

to input it correctly for your team to make

“Whose pain can you solve, and who’s

football for now. Most playbooks can be

sure you’re getting educated and receiving

going to pay you to solve their pain?”

customized to give you the information

informed rankings in your leagues.

Now once you determine your target

you need to see based on the team you’ve

market, this doesn’t mean you ignore

drafted and the league you’re in.

other markets. It just means help those 26

OTC Beauty Magazine January 2026

Once you’ve got your article polished and your bio paragraph honed (be sure you

OTC Beauty Magazine January 2026

have a recent headshot to send along with the article), it’s time to start pitching out your article to the editors of the publications your target market regularly reads. Don’t just blast it out anywhere and everywhere, but tease out the benefit of your article to the editors’ readership, and only when they say their readership would be interested, then send them the full text. This gives you permission to very politely go back to them in a few weeks and ask them if they’ve posted your article, or if they’ll be printing it in an upcoming issue. If the answer is ‘yes’ to either question, ask them to send you a link, a PDF, or a print copy.

4. Postseason/Marketing from the Placements If you’ve done your research, played your stats, and your team has won, you’re ready for the postseason and the playoffs. In fantasy football the playoffs can have unlimited teams in their brackets and teams with no salary caps. And don’t forget about the wild card teams. You can check with the commissioner of your league on how they conduct the playoffs before your season with them begins.

The same can be said about marketing from your article placements, you want to be ready for them before you even start writing and/or pitching them. You need to have your organization’s website up to date and your social media platforms current. This is where you’re going to put the majority of your placements as they will be links to the online versions. You’ll want to create an “in the media” or an “as

Whether you’re a beauty shop with a monthly article in a

seen in” page on your website to put the links when they come in.

neighborhood magazine; or a tire shop with a quarterly article in

Also, LinkedIn has an articles section on your profile. When you do

a men’s newsletter; or a management consultancy with a bi-weekly

post your article placements on LinkedIn or Facebook, be sure to

article in a business association ezine, following these steps will take

tweet them out – just don’t copy the whole post again, only link to it.

your business growth straight to the top.

Meet Russell Trahan Russell Trahan, is the Owner/President of PR/PR Public Relations and Author of Sell Yourself Without Saying A Word. PR/PR Public Relations is a boutique agency with a 25-year track record of getting 100% of their clients’ placements in front of their target market. For a complimentary consultation, please visit: https://prpr.net/ contact-us 28

OTC Beauty Magazine January 2026

Loc in Moi ure Q u e n c h t h i r s t y l o c s w i t h B l a c k Va n i l l a H yd ra t i n g L e ave - I n C o n d i t i o n e r a n d b r i n g o u t t h e i r n a t u ra l s h i n e . F i n i s h w i t h B l a c k Va n i l l a M o i s t u r e & H o l d J e l l y f o r a c l e a n re t w i s t — n o b u i l d u p , n o ﬂ a ke s , n o c r u n c h .

HYDRATION THAT SOF TENS. SHINE THAT SHOWS.

OTC Beauty Magazine January 2026

manufacturer PROFILE

A New Curl Era:

göt2b’s High-Performance Take On Texture For decades, göt2b has been synonymous with fearless style and

high-performance hold. Now, the brand is channeling that same iconic energy into curls, coils, and waves with göt2b Curled—a

styling collection designed to nourish, define, and deliver lasting

bounce without the crunch. We connected with Wendy Burns, research and marketing stylist at göt2b, to learn more about the inspiration behind the Curled line, the ingredients driving its

performance, and how the brand is expanding its textured-hair offering.

OTC Beauty: Can you share your role at göt2b and how you’ve been involved in the development or marketing of the Curled collection? Wendy: I’m Wendy Burns and I have been with göt2b for eight years as a research and marketing stylist. I have been fortunate enough to participate in the research, development, and launch of the göt2b Curled line.

OTC Beauty: What inspired the launch of the göt2b Curled line, and how does it expand on the brand’s legacy? Wendy: We know that there are many pain points with curly hair consumers – frizz control, dryness, volume, to name a few. Not to mention the curl/wave segment being one of the largest styling benefits and growing. As a result, we wanted to leverage göt2b’s iconic performance of göt2b glued in a new range.

OTC Beauty: Can you tell us about the key goals behind developing göt2b Curled? Was there a specific need or consumer demand that led to its creation? Wendy: The key goal of the göt2b Curled line was to make sure curly hair consumers feel as if there was a product that would address their styling concerns.

OTC Beauty Magazine January 2026

OTC Beauty: What makes the Curled collection unique

Wendy: The göt2b Flexible Curl Foam is the fan favorite, helping

compared to other curl-care or styling lines in the market?

consumers achieve luscious looking curls.

Wendy: We are really leaning on the iconic performance of göt2b

OTC Beauty: How is göt2b using social media, influencer

glued that takes the crunch out of curls. This line includes a curated

partnerships, or education to help consumers and retailers

regime of styling solutions that help prep, style and hold your curls,

better understand and use the products?

coils, and waves to fight frizz and rock defined, bouncy curls that last all day.

curled products. We have a strong social media presence with

OTC Beauty: Let’s talk about ingredients — what are some of the standout ingredients in the Curled line, and how do they support healthy, defined curls? Wendy: Some of our stand out ingredients for the göt2b Curled collection are Aloe Vera and Vitamin E. The whole line up helps curls look and feel hydrated, helping you achieve bouncy, luscious curls.

OTC Beauty: Many consumers look for versatility when it comes to curl products. How does göt2b Curled cater to different curl types and textures? Wendy: The göt2b Curled line breaks down

Wendy: We are so proud of our representation in the media of our

which

products

have

been

formulated to work best on all the different types of curls. Flexible Curl Foam is ideal

influencers who have shared their göt2b Curled regimen to help

“

We have a strong social media presence with influencers who have shared their göt2b Curled regimen to help educate consumers on our new product line.

for type 2 and 3 curls to hydrate and add bounce with a lightweight hold. Styling Cream performs best on type 3 and 4 hair to control frizz, define curls and provide 72 hours of moisture. Göt2b Curl Defining Jelly is suitable for all textures to give a light hold to style your hair without any crunch while helping to control frizz. Additionally, göt2b Curled Detangler provides easy slip without weighing down your curls, for hair types 2, 3 & 4. Hair and Scalp Spray Oil is the perfect finisher for every customer looking to add moisture to their hair and nourish the scalp.

OTC Beauty: What are the hero or best-selling products in

”

educate consumers on our new product line. We have also partnered with celebrities like Sydney Colson of the WNBA Team Indiana Fever who shared how she manages her curls, especially with her active lifestyle using the göt2b Curled line. Superstar singer/musician Umi has also shared her detailed curled regimen on how to achieve her gorgeous looking style.

OTC Beauty: As more shoppers seek clean, effective, and inclusive hair care, how does the Curled line reflect those values? Wendy: The göt2b team is aware that the consumers want ingredients they can recognize and pronounce in their curl products. We have included Aloe Vera, Vitamin E and Argan Oil to develop our Curled products.

OTC Beauty: Looking ahead, how does göt2b plan to continue innovating within the textured hair space, and what can retailers and consumers expect next from the brand? Wendy: Göt2b is constantly looking to increase the sustainability of its formulas without sacrificing performance. This means our research and development teams are working to develop future Curled products using the highest quality, green ingredients.

the Curled collection, and what makes them fan favorites? OTC Beauty Magazine January 2026

Tae H.

Jhin

Awards 2025 Each year, Jinny Corp. presents various manufacturers with the coveted Tae H. Jhin Vendor Awards in recognition for their achievements within the industry.

Congratulations to all!

Celebrating Partnership & Legacy

In 1981, my father launched Jinny Beauty Supply as a family

When I think about what truly drives success in the beauty

later, with a catalog of over 60,000 products sourced from

industry, I always come back to the people who make it possible.

more than 400 global manufacturers, that original vision continues to thrive. What makes this growth meaningful is

My father, Tae H. Jhin, understood

business built on trust and hard work. More than 40 years

this

better

than anyone. His vision, creativity, and strategic thinking, supported by our family, our partners, and our dedicated team helped Jinny Beauty grow into the world’s largest multicultural and ethnic beauty supply distributor. His legacy continues to guide us, reminding me daily that strong relationships and shared purpose are the foundation of lasting success.

not just scale, but the partnerships and people who helped make it possible. My father firmly believed that collaboration creates opportunity for everyone involved. That belief led him to launch OTC Beauty Magazine, providing a platform where retailers, distributors, and manufacturers could share knowledge, strengthen connections, and grow together. Today, that spirit of partnership matters more than ever. While the industry continues to evolve, the dedication of our staff, the loyalty of our partners, and our shared commitment to excellence remain at the core of everything we do. Congratulations to all of this year’s winners, and thank you to everyone who continues to be part of this journey.

The Tae H. Jhin Vendor Awards were created to honor that legacy. Each year, they give us the opportunity to recognize and thank Jinny Corp’s brand partners—the manufacturers who consistently elevate our industry through innovation and a commitment to serving customers with excellence. 32

OTC Beauty Magazine January 2026

Eddie Jhin President of Jinny Beauty Supply

Tae H. Jhin Awards 2025

TOP ALL - AROUND VENDOR

m a h t a e h C ouse of

AAA Imperial Dax

AA ct u d o r P M & M

OTC Beauty Magazine January 2026

Tae H. Jhin Awards 2025 Top Vendor Representative E s ty l e

oberts Jonathan R

AAA WAHL

A M & M P roducts Sajeed Buddoo

OTC Beauty Magazine January 2026

Tae H. Jhin Awards 2025

Most Innovative New Product Fi s k

r Root e t a W e ic R l Difee Stimulator

AAA Developlus

Color Oops Fix & Fortify

AA Innovative Beauty Silver Fox Brush On Beard Color

OTC Beauty Magazine January 2026

Tae H. Jhin Awards 2025 Best Selling Product H e n k el

eze Spray

sting Fre la B d e lu G b t2 o g

AAA B ro n n e r B ro s

Pump It Up Gold Styling Spritz

A High Time

Bump Stopper-2 Double Strength

OTC Beauty Magazine January 2026

Tae H. Jhin Awards 2025 Top All Around Brand

e r u t a N f o e m C re

AAA B ro n n e r B ro s

A Bevel

OTC Beauty Magazine January 2026

Tae H. Jhin Awards 2025 Best Customer Service

ck Allday Lo Sophia Min

Best

Top Broker Representative D e re k L e

Top 38

OTC Beauty Magazine January 2026

Awards 2025 We congratulate all of OTC Beauty Magazine’s 2025 winners as well as honorable mentions. We also extend our greatest gratitude to all of our advertisers for their support.

Allyson Leak Editor

BEST COVER Winner:

KALEIDOSCOPE - MAY 2025 OTC Beauty Magazine January 2026

Awards 2025 THE TOP STYLERS FROM THE #1 BRAND

Most Creative Advertisement Winner: The Doux

Best All-Around Advertiser Winner: Carol’s Daughter

OTC Beauty Magazine January 2026

Awards 2025 NEW

FRIZZ L CONTRO

Most Marketable Advertiser

WITH ALOE VERA & VITAMIN E CURLS LOOK & FEEL HYDRATED

FLEXIBLE CURL FOAM For type 2-3 curls Helps achieve voluminous curls Lightweight hold, no crunch formula

STYLING CREAM For type 3-4 hair Good for curls that crave intense moisture 72 hours curl definition

Winner: got2b / Henkel

CURL DEFINING JELLY For type 2-4 hair Locks in moisture, locks in hydration 72 hours curl definition

100% ALCOHOL-FREE. MAXIMUM PROTECTION.

Best New Advertiser

www.thehairdiagram.com @thehairdiagram

Secure -THE LOOK-

Winner: The Hair Diagram

DISCOVER THE PERFECT HOLD WITH BOLD HOLD

OTC Beauty Magazine January 2026

knowledge to KNOW

Sell the Result:

The Finished Look Is a Great Way to Sell Rollers & Accessories

eauty supply stores are filled with tools that can transform hair: rollers, baby pins, wrap papers, setting products, and hooded dryers. Every item is essential. Yet even when everything a customer needs is within reach, hesitation still happens. Not

because the products aren’t effective, but because the result isn’t immediately visible. That’s where the finished look comes in. In editorial beauty — magazines, campaigns, lookbooks — the result always comes first. The image creates desire, confidence, and clarity before a single product name is mentioned. Sell the Result brings that same visual language into your store, using editorial-style images placed directly at product displays to help customers instantly see what roller sets and their accessories can create.

OTC Beauty Magazine January 2026

You can use editorialstyle images placed directly at product displays to help customers instantly see what roller sets and their accessories can create.

Turning Your Store Into a Visual Experience Selling the result begins visually. A thoughtfully chosen image — displayed in a clear acrylic stand-up frame — creates a moment of pause in the store. It feels elevated, almost like a magazine page placed within reach. Around that image, all the tools needed to recreate the look should be displayed together: rollers in multiple sizes, baby pins or clips, roller wrap papers, setting foam or lotion, and hooded dryers. Each item clearly plays a role in achieving the look being shown. Instead of overwhelming the customer, this approach guides them.

Roller Routine Guides As a bonus for your customers, you can add small printed routine cards with “How To” steps that customers can take home with a roller bundle purchase. These cards act as a bridge between the store and the styling moment at home, removing uncertainty and building confidence. Customers leave not only with the products but also with guidance on how to use them with your logo on it.

This approach is especially powerful for roller systems, because rollers are rarely used alone. They need baby pins, roller wrap

Example routine cards could include:

papers, setting products, and sometimes hooded dryers. When

•

The Smooth Blowout Set: Large rollers, wrap papers, baby

these items are merchandised together around a finished image,

pins, setting foam, hooded dryer. Routine Card: Set damp or

the display stops being a shelf of separate products and becomes a

pre-styled hair, secure with pins, apply foam, dry under

complete solution.

hooded dryer, cool, remove rollers for smooth movement and

Why the Finished Look Changes Everything

shine.

•

The Soft Curl Set: Medium rollers, clips or pins, setting

Rollers have long been trusted by professionals and everyday

foam, satin scarf. Routine Card: Apply foam, roll hair in

customers alike. Their ability to create smoothness, curls, and

medium sections, secure, dry thoroughly, wrap with scarf,

volume is well known. What’s often missing in-store is the visual

remove rollers for soft curls.

connection between the tool and the final hairstyle.

•

The Volume Set: Small to medium rollers, clips, light

When a customer sees a polished blowout, soft curls, or full-

setting lotion, hooded dryer. Routine Card: Set hair away

bodied volume displayed in an image, the surrounding products

from the face for lift, dry fully, cool, remove rollers for root

suddenly feel purposeful. The question changes from “Do I need

volume and shape.

this?” to “How do I get this look?” Selling the result doesn’t require changing what you carry. It simply changes how those products are seen. When customers are shown the finished look first, they shop with intention.

OTC Beauty Magazine January 2026

beauty Insider: An Interview with

Jayda

AUDRICK

Jayda Audrick’s career has always been guided by intuition, creativity, and a deep understanding of identity. What began in fashion styling—helping individuals express who they are through what they wear—has evolved into a broader mission of empowerment. As cofounder of the East Orange Community Business Group (EOCBG), Jayda now applies her eye for detail and passion for storytelling to support entrepreneurs and strengthen local communities. In this conversation, she reflects on her journey from fashion to business ownership, the role of authenticity in today’s beauty and style landscape, and the power of building with purpose.

Can you share a little about your journey? What inspired your transition from fashion stylist to co-founder and business owner? My journey honestly feels like a long, winding story about learning who I am and what I’m meant to contribute. I started out as a fashion stylist because I’ve always loved helping people express themselves. There’s something powerful about watching someone light up when they put on an outfit that feels like them. I thought I would do that forever. But over time, I felt this growing pull toward something deeper. Styling individuals was fulfilling, but I kept imagining how much impact I could make if I took everything I’d learned about presentation, confidence, communication — and used it to build something that supported entire communities. I wanted to help people not just “look” ready, but feel ready to build, launch, and grow their own dreams. That’s what led to EOCBG. It felt like a natural shift, almost like everything I’d done before was preparing me for this.

What are some of the biggest beauty trends you’re seeing right now—especially those shaping how consumers express their individuality? What I’m seeing more than anything is that people want authenticity. We’re in a moment where people feel comfortable mixing styles, experimenting with bold colors one day and soft, minimal looks the next, and really embracing whatever feels like “them.” There’s this beautiful blend of individuality and playfulness happening. People are leaning into expressive accessories, relaxed silhouettes, natural beauty looks, and little personality-driven details. It’s less about following trends and more about creating a personal style story.

From your perspective, what can business owners do now to stay ahead in this changing landscape? The biggest thing business owners can do is stay flexible and open to learning. Things shift so quickly with technology, consumer expectations, and communication styles so the entrepreneurs who thrive are the ones who are willing to evolve with the world instead of resisting it. Above all, stay grounded in your values. Trends change, platforms change, strategies change, but your mission and integrity should always guide your decisions.

What are your go-to hair and skin essentials?

If you had to describe your personality in three words, what would they be?

I keep it simple. For my hair, I love an olive oil cream—it keeps my curls soft and hydrated. For my skin, shea butter is my everyday goto; it’s rich, nourishing, and makes me feel grounded.

I’d say I’m driven, because once I feel called to something, I put my whole heart into it.

What’s one self-care trend you’re personally loving right now?

I’m empathetic, because I genuinely like to understand people and meet them where they are and I’m intentional, because I believe everything — from conversations to decisions — should have purpose.

I’m really loving the idea of slow, intentional self-care. Not the long, complicated routines, more of the small, grounding habits that make you feel calm and centered.

How has your background in fashion styling influenced your approach to business, branding, and entrepreneurship today? Styling taught me to look beyond the surface. When you work with 44

clients, you learn to pay attention not just to what they say, but to what they need, what they’re afraid of, and how they want the world to see them. That awareness shaped the way I approach entrepreneurship.

OTC Beauty Magazine January 2026

For more tips and insights, visit www.eocommunitybusinessgroup. org.

LUXURY

HAND & BODY

LOTION

SMOOTH & COMFORT

AVOCADO OIL + VITAMINS B5 & B3

SMOOTH & COMFORT

12 SCENTS 13.4 OZ

12 SCENTS 3.38 OZ

Dream World, Inc. 45 W Hintz Rd, Wheeling, IL 60090 | Tel. 847-600-3020 Available Exclusively at Jinny Beauty Supply & Dream World OTC Beauty Magazine January 2026

industry NEWS

ARDELL ANNOUNCES MULTIPLE BEAUTY AWARD WINS INCLUDING ALLURE BEST OF BEAUTY, SHAPE BEAUTY AWARDS & BEAUTYMATTER AWARDS ARDELL Beauty, a leader in lash innovation and development for

lection features top salon-inspired lash styles mapped out by a pro-

over 50 years, is excited to announce that the brand has won multiple

fessional lash technician, providing a flawless, natural finish that ef-

awards in national consumer beauty publications this year.

fortlessly enhances both makeup and no-makeup looks.

Ardell won a coveted Allure 2025 Best of Beauty Awards in the “Best

Lastly, Ardell won American Spa’s 2025 Professional’s Choice Awards

Individual False Lash” category with Ardell Seamless Underlash Ex-

and was named “Favorite Eyelash Extension Line”. These award wins

tensions. Building upon the growing trend of underlash cluster ap-

reinforce Ardell as a leader in the lash category, with first-to-market

plication, Seamless collection offers easy, customizable extensions

innovations and a commitment to evolving with today’s beauty

for a flawless and no-show lash enhancement experience.

trends and consumer demands. Ardell Beauty products are available at retailers nationwide.

Ardell’s new Pre-Mapped Extensions collection, which launched in January 2025, took home

About ARDELL®

multiple beauty awards this

Created by artists for artists, ARDELL lashes are fa-

year, including the 2025

vored by makeup artists, celebrities, and beauty enthu-

Shape Beauty Awards in the

siasts worldwide to help express individuality and en-

“Best Lash Extensions” cate-

hance one’s natural beauty. Staying at the forefront of

gory,

2025

lash innovation and development for over 50 years,

Awards in the “Best Break-

ARDELL continually creates new collections with its

through Color Cosmetics –

easy-to-use, unique range of faux lashes

Eye/Brow”

and styles, expanding into brow prod-

BeautyMatter

category,

SheFinds 150 Best New Beau-

ucts, nails and accessories.

ty Launches of 2025, as well

Follow ARDELL on Instagram (@Ar-

asSkin Anarchy’s 2025 Beauty

dellbeauty) and TikTok (@ArdellBeau-

Picks.

tyOfficial). For more information, please visit ArdellShop.com or contact

With the new Pre-Mapped

LRJ PR & Communications at info@lr-

Extensions collection, Ardell

jpr.com.

has taken lash mapping and made it accessible to everyone. The col46

OTC Beauty Magazine January 2026

esign Essentials, a legacy blackowned haircare brand with over 35 years of expertise in textured hair haircare, offers professional-quality products designed to perfect, finish, and set your new year styles with precision and longevity. From the frizz-fighting power of Design Essentials Quick Dry Spritz to the sleek control of the Almond & Avocado Honey & Shea Edge Tamer, to the long-lasting hold of the Formulations Finishing Spritz, Design Essentials offers styling essentials for every moment. Whether you’re hosting or attending a new year celebration, you can shine and sparkle this season thanks to Design Essentials.

A Legacy of Excellence: Design Essentials Delivers Holiday Hair Perfection

Quick Dry Spritz (MSRP: $20)

Available online at DesignEssentials.com This innovative hybrid styling spray combines the precision of a spritz with the ease of an aerosol for fast, flawless finishing. Designed for professionals and perfectionists alike, the Design Essentials Quick Dry Spritz delivers buildable, controlled bursts that dry quickly to help protect hair during heat styling. Infused with hydrolyzed wheat protein and ideal for blowouts, silk presses, and sculpted styles, this formula strengthens strands and fights frizz, resists humidity, and helps styles stay in place with natural movement and long-lasting control.

Almond & Avocado Honey & Shea Edge Tamer (MSRP: $12.99)

Available online via Amazon.com and DesignEssentials. com Define and control edges with Design Essentials’ Almond & Avocado Honey & Shea Edge Tamer. This firm-hold formula tames and maintains a polished hairline without flaking or buildup. Ingredients like honey help to nourish and moisturize, with a non-greasy finish, ideal for curly to coily textures to keep edges sleek all day.

Almond & Avocado Curl Enhancing Mousse (MSRP: $16.99)

Available in-stores at JCPenney, Target, Ulta, and Walgreens, and online via Amazon.com, JCPenney.com, Target.com, Ulta.com, Walgreens. com and DesignEssentials.com Bringing curls to life this lightweight mousse defines, enhances, and protects strands thanks to being enriched with sweet almond and avocado oils. Moisturizing, strengthening, and reducing frizz for smooth, polished curls, Design Essentials’ Almond & Avocado Curl Enhancing Mousse, uses wheat protein to boost elasticity and resilience, while the quick-drying, non-sticky formula provides soft, flexible hold and lasting definition. Suitable for a range of textures, this clean, paraben-free mousse leaves curls touchable, separated, and beautifully radiant.

Formations Finishing Spray (MSRP: $14)

Available in-stores at SalonCentric and online via Amazon.com, SalonCentric.com, and DesignEssentials.com Design Essentials’ Formations Finishing Spritz is a lightweight finishing spray that offers longlasting, touchable hold with medium-to-firm control. Perfect for curls and updos, this spritz quickly adds shine, and enhances manageability without stiffness, stickiness, or buildup. Suitable for all hair types and textures, this hypoallergenic formula keeps styles flawless all day.

OTC Beauty Magazine January 2026

industry NEWS

BEAUTY DÜSSELDORF 2026:

STRONG TRENDS AND CERTIFIED TRAINING FOR PROFESSIONAL BEAUTY SECTOR

With the thematic focus “Skingevity”, the BEAUTY full SKIN Stage 2026 will be dedicated to long‑term skin health and the interplay between science, prevention and modern

Düsseldorf (Germany) will

work alone, run small studios or are

again become the center of the

self‑employed. At BEAUTY, they find

professional

world.

genuine interaction, encounters on an equal

Around 1,200 brands and

footing and practical inspiration that will their

exhibitors will showcase the latest trends,

directly

techniques and innovations in the fields of

professional lives. With more than 150 free

cosmetics, permanent make-up, foot care,

masterclasses, workshops, lectures, talks

nail care and wellness & spa.

and live demos across six stages, the trade

day‑to‑day

fair will offer a comprehensive training BEAUTY Düsseldorf will highlight the

program covering skin, feet, nails, PMU

driving forces behind the sector: genuine

and business. Top experts and leading

passion

outstanding

industry personalities share know-how,

craftsmanship and a commitment to

current trends, technical skills and scientific

continuous development. As a benchmark

insights. BEAUTY will combine practical,

event, it brings together beauty professionals

skills‑based training with future‑defining

who want to deepen their knowledge,

industry topics.

for

beauty,

practices to nail salons and spa or wellness

New: BEAUTY Düsseldorf Academy – Certified Professional Training

facilities.

With the BEAUTY Düsseldorf Academy, the trade fair strengthens its role as a

“BEAUTY Düsseldorf offers the industry

high‑quality knowledge platform. For the

orientation, exchange and inspiration. In

first time, trade visitors can complete

2026, we will focus even more strongly on

selected sessions in the areas of skin, feet,

knowledge transfer, practical relevance and

nails, PMU and business with an exclusive

the topics shaping the future of the beauty

advanced training certificate issued by

sector. We look forward to three days full of

BEAUTY Düsseldorf.

energy, trends and exciting encounters,” said

Hannes

Niemann,

Director

BEAUTY.

The

Academy

science‑based recognized

Training, Inspiration and Community – All for One Ticket

participants

One of BEAUTY’s key strengths lies in its

value

OTC Beauty Magazine January 2026

will

offer

content experts. with

neutral,

curated will

provide

high‑quality,

documentable training – a clear added for

active‑ingredient

technologies.

Under the curatorial direction of cosmetic scientist Dr Meike Streker, experts from research,

dermatology,

nutrition

and

microbiome science as well as holistic beauty will provide a compact overview of the latest findings on skin ageing, longevity, hormonal influences and the skin‑gut‑brain axis.

LASH Excellence Trophy – Premiere of a New Industry Highlight In 2026, the LASH Excellence Trophy, powered by Miss Lashes, will celebrate its premiere at BEAUTY Düsseldorf. The new competition will bring fresh momentum to the professional lash segment and is aimed at lash artists from Germany and abroad. Selected experts will demonstrate their

expand their network and strengthen their business – from solo studios and podiatry

and can be conveniently booked online in

Focus Topic 2026: “Skingevity” – Skin Health & Prevention

community: many beauty professionals

support

sessions are clearly marked in the program advance.

rom March 20 – 22, 2026,

beauty

self‑employed professionals. All certified

studios,

institutes

and

technical skills live in Hall 11 across four categories on March 20 and 22. A renowned specialist jury will evaluate precision, technique

and

creative

execution.

Applications can now be submitted at https://www.beauty-duesseldorf.com/en/ lash-excellence-trophy. The

competition

will

complement

established formats such as the Permanent BEAUTY

Masters

and

the

Make-up

ARTIST

AWARD

and

adds

further

emphasis to eye aesthetics and precision craftsmanship. For further information on visiting or exhibiting at BEAUTY 2026, Visit www. beauty-duesseldorf.com and www.mdna. com

New Year, Healthier Habits: Why Clean Nail Care Is the Ultimate 2026 Reset As we enter 2026, it feels like the perfect

to help support stronger, healthier nails

moment to pause, reset, and lean into a

with every wear.

little New Year, New Me energy. After a full year of doing it all, self-care in 2026

Unlike traditional polish, Habit uses

is less about overhauls and more about

bio-based, breathable technology that

small rituals that actually make us feel

allows oxygen and water vapor to pass

good, starting with the products we use

through, helping maintain healthier

every day.

nail beds while minimizing long-term damage. It’s a clean approach that

That’s where Habit Cosmetics comes

doesn’t sacrifice performance, color

in.

payoff, or personality.

Habit’s cult-favorite nail polishes are

Whether it’s a quiet at-home reset, a

designed to turn a simple manicure

post-holiday refresh, or an easy way to

into a true self-care moment. Each

step into the new year feeling polished

shade is formulated with a 21-toxin-

(literally), Habit makes nail care feel

free, vegan, breathable formula and

intentional, nourishing, and a little

infused with plant-derived actives like

indulgent, without the guilt.

hibiscus, pomegranate, and samphire OTC Beauty Magazine January 2026

industry NEWS

Cosmoprof Miami:

meet 15 beauty innovators at the french pavilion

ince its debut at the first edition of Cosmoprof Miami, the French Pavilion has become an unmissable highlight of the Miami tradeshow. This year, for its third edition, Business France has gathered 15 beauty brands across skincare, fragrance, haircare, private label and packing to showcase their offer at the French Pavilion (booth #734) and in the Cosmopack section. “French beauty has always been a benchmark in the beauty world, and our delegation embodies that excellence.” says Sébastien Vicente, Managing Director of the Lifestyle Department of Business France North America. “Our brands operate under the

European Union’s most rigorous standards, ensuring transparency and safety that resonate with American consumers. Combined with French savoir-faire and elegance, our curated selection of 15 brands offers US partners an exceptional range of products and solutions.” French companies will once again bring headline innovations to Miami such as BioMeca’s advanced skin biomechanics and imaging for efficacy testing, Lysedia’s patented Regecell X5® anti‑aging complex targeting collagen loss or Trew’s 100% natural, vegan lip formulas, including titanium dioxide‑free tints.

Booth #736

Booth #628 (Cosmopack)

BioMeca delivers science-driven insights for cosmetic innovation

Since 1992, Laboratoires BEA has been

through advanced skin biomechanics and high-resolution imaging.

manufacturing

custom-made

soaps,

Their unique combination of in vitro, ex

both liquid and solid cosmetics, and

vivo and in vivo expertise, including their

perfumes in the heart of Provence. They

proprietary EasyStiff technology, provides

offer tailored solutions, giving clients full control over formulations

robust quantitative data to validate product

and ensuring that every step of the manufacturing process strictly

performance.

complies with client specifications.

Booth #734

Booth #531 (Cosmopack)

Fareva offers a comprehensive range of high-quality skincare,

For over 75 years, PKB has been designing and manufacturing filling

haircare, lipcare, suncare, and personal care products. From concept

and capping machines for the global cosmetics and perfume

to finished product, Fareva supports beauty brands with a full-

industries. Their machines offer a large

service approach, combining formulation

spectrum

excellence, innovation, and industrial

handling, cleaning, filling, closing, assembly &

expertise.

orientation, feeding, marking and labeling.

OTC Beauty Magazine January 2026

functionalities,

including

Booth #529 (Cosmopack)

(PDO). Each product showcases the exceptional richness of

Since 1996, Technature has fused science

Polynesian nature and invites you on a truly sensory journey.

and creativity to redefine skincare. Early

Inspired by the Vahiné, an icon of timeless beauty, Comptoir des

innovations, including their signature

Monoï incarnates the fusion of Polynesian refinement and the art of

powder masks, quickly drew attention across the cosmetic industry.

contemporary skincare.

Their strength lies in innovation, from unique textures and sustainable formulations to advanced delivery systems.

Booth #726 Guinot offers a range of professional

Booth #635

skincare

Trew offers a full range of lip products for

address every skin concern. The

brands, including everyday balms, night repair

brand includes targeted face and body care, such as anti-aging

masks, high shine gloss, nourishing lip oils,

creams, hydration boosters, brightening treatments, and purifying

intensive treatments, scrubs, plumper and

formulas. Guinot also provides advanced salon-exclusive treatments.

solutions

designed

AHA/BHA peels. They also develop tinted lip products with no titanium dioxide and no synthetic pigments. All formulas are 100%

Booth #726

natural, vegan and made in France with flexible private label options

Hair Summum offers a complete range of

for aroma, texture, tint and packaging.

professional haircare solutions for women and

men,

including

strengthening

Fragrance

shampoos, deeply nourishing conditioners,

Booth #637

and targeted serums designed to address specific concerns such as

L’Office Des Parfums, formerly named AM

damage, dryness, lack of shine, and scalp imbalance. Each formula

Diffusion, is a passionate family company,

combines concentrated active ingredients with advanced technology

historically established in the perfume industry

to deliver visible, long-lasting results for all hair types.

and still independent. They produce French-made perfumes endowed with character and imagination. Their Private Label

Booth #633

division supports brands in developing bespoke perfumed projects,

MKL Green Nature is a GMP-certified

offering expertise while respecting each brand’s unique identity.

French

manufacturing

family-owned

laboratory. For over 20 years, MKL Green

Booth #627

Nature has been offering the whole family health and beauty

Angel Cosmetics will showcase two brands:

products that combine proven efficacy, high tolerance, using

Le Petit Prince creates gentle, sensory

carefully selected organic & natural ingredients.

products inspired by iconic childhood universes.

Their

fragrances

combine

Booth #730

emotional storytelling with high-quality

Langé has been a skincare manufacturer

compositions, designed for children and families.

since 2008. They offer a complete range of

Sophie la Girafe Parfums premium fragrances made with natural

plant and algae-based skincare products for

and safe ingredients, suitable for babies, children, and pregnant

the face and body, currently exported to over

women. Their scents are available in both alcohol-based and alcohol-

15 countries. Their brand is aimed at pharmacies, perfumeries and

free formulas and can be purchased individually or as part of

online stores and caters to all skin types.

premium gift sets with plush toys, pouches, or teething rings. The brand also features a skincare line with gentle essentials for delicate

Booth #631

skin, such as cleansing wipes, shower gel, and moisturizing milk.

Lysedia has been developing technologicallyadvanced anti-wrinkle products since 1999,

Skincare / Bodycare

using actives as injections and powerful

Booth #639

botanical extracts to achieve excellence. Dr.

Comptoir des Monoï reinvents skincare by

Isabelle Carron has been working in anti-aging for 25 years. After

celebrating Tahiti Monoï, a natural product

four years of research, she patented the Regecell X5® that targets

with a protected designation of origin label

collagen loss to repair visible signs of aging. OTC Beauty Magazine January 2026

the beauty EDIT

: y o J r e m o t Cus

y l p p u S y t u a e B s r e How p p o h S p e e K n a C s e r 6 2 Sto 0 2 n i k c a B g n Comi

e postto be. Th d e s u t i t out sn’t wha think ab i d g n n i a p , p y se, bu ty sho l, and al—beau ople brow e e r p e b w tentiona o ’s n h i t d e e r Le o g n m a ers are has ch d, shopp ic world e z m i e l i d b n a t a s p more. ffic has atic any a r t m o t t o u o a F isn’t stores. loyalty

OTC Beauty Magazine January 2026

eople aren’t wandering into stores on a whim—they’re looking for experiences that feel meaningful, products that resonate with their values, and a sense of connection

with the places they shop.

Make Every Visit Personal Today’s customers expect personalization. They want to feel guided, not sold to, and they value stores that help them discover products that actually suit them.

For beauty supply stores, that shift is a challenge— and an opportunity. The stores that thrive are the ones that focus on retention: keeping the customers

Ways to delight:

•

Curate personalized discovery kits for someone

they already have happy, inspired, and coming back.

trying a new skincare or haircare routine, with

This isn’t about gimmicks or constant sales. It’s

a note explaining why each product works.

about reinvention through care, creativity, and

•

Feature a “Staff Picks of the Week” display with

thoughtful experiences that make every visit

recommendations,

memorable.

tutorials for quick demos.

_________________________________________

stories,

QR-code

Thoughtful guidance builds trust—and loyalty. _________________________________________

Reinvent the In-Store Experience Customers don’t just visit stores to buy—they visit to

experience.

Post-pandemic,

people

crave

interaction, discovery, and a sense of fun that online shopping can’t replicate.

Creative ideas:

•

A “Beauty Lab” where shoppers mix custom scrubs, masks, or scented oils. It’s playful,

Align With Values That Matter Customers are shopping with their values in mind. Sustainability, wellness, and ethical practices aren’t just nice extras—they’re part of the buying decision.

Ways to show care:

•

sustainable beauty choices, like recycling or

hands-on, and shareable.

•

Seasonal pop-ups, like a “Tropical Escape” fragrance corner in summer or a “Cozy Rituals” winter setup, keep every visit feeling fresh and new.

When shopping is engaging and surprising, customers remember it—and return. _________________________________________

Create a loyalty program that celebrates refill participation.

•

Highlight eco-friendly products with impact signage, showing the real-world difference each purchase makes.

When shoppers feel aligned with a store’s values, they stay loyal. _________________________________________

OTC Beauty Magazine January 2026

Embrace Beauty as Wellness

These thoughtful touches turn happy customers into

Self-care is now inseparable from beauty. Shoppers want products that nourish both body and mind, and stores

The beauty supply stores that thrive in 2026 aren’t just

that create this experience win on joy—and retention.

selling products—they’re creating joy at every touchpoint. Every interaction, every experience, and every small

Ideas to try:

•

Host a “Self-Care Hour” with mini guided skincare lessons.

•

Use interactive wellness mirrors that suggest shopping feel like a personal exploration.

When

stores

alongside

deliver

products,

wellness they

give

customers more than a purchase—they give them an experience. ____________________________________

Surprise & Checkout

Delight

Retention

when

grows

Beyond

customers

feel

remembered and appreciated. Small gestures go a long way.

Creative examples:

•

Send a “Birthday Beauty Adventure Kit” with mini products, a handwritten note, and a QR link to a playlist or tutorial.

•

surprise reinforces why customers choose your store over any other. Reinvention isn’t about chasing trends—it’s about evolving with care, creativity, and attention to what

products based on mood or skin type, making

Launch a “Surprise & Delight” program, where loyal shoppers receive occasional gifts, exclusive samples, or early access to new launches.

lifelong fans.

OTC Beauty Magazine January 2026

your shoppers truly want.

top FIVE BB Foam Wrap Lotion Item

BB Foam Wrap Lotion is a versatile styling foam that provides structure while also moisturizing and adding shine. This multipurpose product ensures your customers’ hair stays healthy and vibrant without leaving any residue. They can experience the versatility and benefits of BB Foam Wrap Lotion for healthy, shiny, and well-structured hair. It’s perfect for all styling needs.

Confidence in Every Strand Every style tells a story and your customers deserve

products that honor their individuality while caring for their

hair at every step. From moisture-rich foams and nutrient-

packed oils to heat protection and long-lasting braid control,

these styling essentials are designed to nourish, protect,

and perfect every look. Whether it’s sleek wraps, flawless

braids, vibrant curls, or smooth straight styles, each formula

works to enhance shine, boost confidence, and celebrate

Key Benefits: • Multipurpose Styling: Ideal for creating various styles with excellent hold. • Moisturizes and Shines: Keeps hair hydrated and adds a beautiful shine. • Residue-Free: Leaves no buildup, ensuring a clean and fresh feel.

The Rosemary Mint Scalp and Hair Oil

This nutrient-rich, intensive formula is meant to help your customers address their hair concerns. From nourishing hair follicles, smoothing split ends and helping with dry scalp, this hair oil uses essential oils to provide the care your customers’ hair deserves. They can use it on protective styles, including braids and weaves, and enjoy its fresh, invigorating scent during their next hot oil treatment. It is infused with Biotin and can be used for daily hair care or specialized scalp treatments. It features more than 30 essential oils and extracts while improving length retention. It conditions dry scalp and smooths split ends.

AllDay Locks™️ Braid Gel

the beauty of your customers unique hair journey.

Vigorol Olive Oil Mega Moisture Mousse

This is specifically formulated for hair that needs extra moisture, including chemically treated, over-processed, and hair styled with wigs, weaves and extensions. This alcohol-free, creamy foam is enriched with Olive Oil, antioxidants and multivitamins for incredible moisture and shine. It provides full style control without making hair stiff or sticky. It’s ideal for foam-wrapping, wig sets, roller sets, and straw sets.

Fantasia IC Hair Polisher Heat Protector Straightening Spray

This hair polisher and heat protectant leaves hair silky soft with vibrant shine and eliminates frizz. It prevents static and reduces drying time improving body and manageability. The easy application works well on finer hair and when flat ironing.

It smooths and tames frizz while the improved extreme hold formula helps styles look better, for longer! It leaves braids, locs, twists, and cornrows looking sleek, lustrous, and defined. It’s fantastic for flake-free, extreme hold for all your customers go-to braided hairstyles and fabulously doubles as an edge control when they need it. It’s infused with lavender, peppermint, witch hazel, and sage to help alleviate dryness, itchiness and flakiness.These styling products were made specifically to celebrate every one of your customers unique styles and looks, to make them feel beautiful, confident, and one of a kind. OTC Beauty Magazine January 2026

OTC BOOK CLUB BOOK

of the MONTH

Let It Flow Wellness Planner

Beauty Bu Sophia Winston

Advertising Sales Representative Q: How can beauty supply owners guide customers on new plant-based haircare ingredients? A: Sophia Winston: Plant-based haircare is growing fast. Ingredients like moringa, baobab, or hibiscus which will hydrate, strengthen, and add shine to hair naturally. The next step would be to suggest pairing these with the customers regular routine and sharing tips on when and how to use them for best results. Q: How can stores help customers protect hair during winter months? A: Sophia Winston: Winter air is dry and can sap moisture from hair. Recommend leave-in conditioners, nourishing oils, and protective styles during this period of time. A friendly tip: scarves, satin caps, and sleeping on silk pillowcases make a huge difference in protecting the natural state of hair.

Sophia Winston, a multifaceted beauty enthusiast, makeup artist, and advertising professional has over nine years of experience in the beauty industry.

Your ultimate wellness companion, this planner with its vibrant cover

art features a graceful image amidst glimmering gold foil raindrops that evoke a sense of freedom and

elegance. Thoughtfully designed to

nurture your mental health and bring positivity to your daily routine, this planner features space for goal-

setting, well-being tracking, and vibrant prompts—it transforms self-care into a

joyful ritual. Motivating tips and friendly guidance help you prioritize what

matters most—because every step

forward is a step toward a brighter you.

OTC Beauty Magazine January 2026

Stock your shelves with the best from JBS Beauty Club! JBS Beauty Club is your premier source for professional beauty supplies. JBS offers a carefully curated selection of accessories, barber tools, and general merchandise selected for salons and barbershops. From high-quality, professional-grade products to flexible purchasing options and competitive prices, JBS helps you give your customers the products they love—while keeping your business running smoothly. Call 800-361-0786 or visit 4300 Northeast Expressway, Doraville, GA to discover the difference.

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $200 OF AFRICAN PRIDE BLACK CASTOR MIRACLE ITEMS, get a

$20 Rebate! Valid dates: 1/1/2026 - 1/31/2026

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $200 OF APHOGEE ITEMS, get a

$20 Rebate! Valid dates: 1/1/2026 - 1/31/2026 Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $250 OF CREME OF NATURE GEL HAIR COLOR ITEMS, get a

$25 Rebate! Valid dates: 1/1/2026 - 1/31/2026 Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.57 OTC Beauty Magazine January 2026

Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

Signature

FORT LEE

1-800-925-4669

1-856-735-0089

LOS ANGELES

MIAMI

1-877-644-0167

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. 5. NO RETURNS will be accepted on coupon purchases.

Store name

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

Signature

FORT LEE

1-800-925-4669

1-856-735-0089

LOS ANGELES

MIAMI

1-877-644-0167

Store name

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

Signature

FORT LEE

1-856-735-0089

LOS ANGELES 1-877-644-0167

OTC Beauty Magazine January 2026

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

SPECIAL

OFFER

LOTTA BODY

SPECIAL PRICE! LOTTA BODY

We are pleased to announce that Jinny Beauty Supply is offering special pricing on lotta body products. Please contact your sales representative today to take advantage of this offer. COCONUT & SHEA OILS

MILK HONEY

12 EA / CASE

RR47463

12 EA / CASE

CONTROL ME 24HR EDGE

2.25 OZ

RR08401A CONTROL ME EDGE

2.25 OZ

RR43558A CONTROL ME EDGE BLACK

2.25 OZ

RR19903

LOVE ME 5N1 CREME

5.1 OZ

RR08399

MOIST ME CURL STYLE MILK

8 OZ

RR63108

STYLE ME SETTING LOTION

12 OZ

RR44839

REFINE ME CURL MOUSSE

7 OZ

OFFER ENDS JANUARY 31, 2026 OTC Beauty Magazine January 2026

SPECIAL

AFRICAN PRIDE

OFFER

BUY 24 PCS OF AFRICAN PRIDE ITEMS

! E E FR GET 6 PCS OF

“FEEL IT” PEPPERMINT, ROSEMARY & SAGE STRENGTHENING OIL

FREE # AP97374

FEEL IT OIL, 4 OZ

OFFER ENDS JANUARY 31, 2026 60

OTC Beauty Magazine January 2026

words of WISDOM

Let your work be an expression of gratitude—for the gift of life, for the people around you, and for the stories waiting to be told. Audrey Leak Coates Visual Artist

OTC Beauty Magazine January 2026

reader FEEDBACK

Community Corner

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! OTC 뷰티 매거진은 독자 여러분의 소중한 의견을 적극 반영하고자 합니다. 매월 몇 가지 질문을 통해 의견을 수렴하여, 더욱 발전된 잡지를 만들어 가고자 합니다. 잠시 시간을 내시어 귀하의 생각을 공유해 주시기 바랍니다. 답변은 질문지 작성 후 저희 사무실로 보내주시거나, 이메일로 전달해 주시면 됩니다. (연락처는 본 페이지 하단을 참고해 주세요.)

What selling strategies or marketing techniques do you plan to implement in the new year?

What are the most successful products in your store?

Is there any other topic you would like to see covered in OTC Beauty Magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 일부를 선정하여 다음 달 잡지에 게재할 예정입니다. 위에 질문에 답해 주시면 여러분의 이야기가 잡지에 실릴 수 있습니다! 성원에 감사드리며, 많은 참여 부탁드립니다.

Name (성함) _________________________________________ Store Name (상호명) __________________________________ State (주) ___________________________________________ 62

OTC Beauty Magazine January 2026

Mail this form to: (보내실곳:) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. Doraville, GA 30340 Email: editor@otcbeautymagazine.com

show CALENDAR JANUARY | FE BRUARY Date

Description

Place

Website

January 7-10

CES

Las Vegas, NV

www.ces.tech/

January 7-12

Salon de la Femme EVE Algiers

Algiers, Algeria

https://www.saloneve.dz/

January 8-9

Aesthetics Tech Forum

Newport Beach, CA

https://www.octane-oc.org/event/ atf2026/summary

January 11-13

NRF Retail’s Big Show

New York

https://nrfbigshow.nrf.com/

January 13-14

Cosmet’Agora

Paris France

https://www.sfcosmeto.fr/nosevenements/cosmetagora/

January 14-16

CosmeTokyo

Tokyo, Japan

https://www.cosme-week.jp/tokyo/ja-jp/ about/ct.html

January 14-17

Inner Beauty Tokyo

Tokyo, Japan

https://www.cosme-week.jp/tokyo/en-gb. html#/

January 14-16

Cosmetics Marketing Expo

Tokyo, Japan

https://www.cosme-week.jp/hub/en-gb/ about/cm.html

February 1-3

NY Now

New York, NY

www.nynow.com

February 2-3

Professional Beauty GCC

Dubai, UAE

www.professionalbeauty.me

February 5-6

Paros Packaging Week

Paros France

www.parispackagingweek.com/en/pcd

February 10-13

Vivaness

Nuremberg, Germany www.biofach.de/en/vivaness

February 16-18

Beautyworld Japan Fukuoka

Fukuoka, Japan,

www.beautyworld-japan-fukuoka.

jp.messefrankfurt.com/fukuoka/en.html

OTC Beauty Magazine January 2026

ad INDEX Afam . .........................................................................................5, 19

Henkel / got2b . ............................................................... Cover, 1

Andis .............................................................................................. 23

Innovative Beauty ..................................................................... 64

Ampro . ............................................................................................. 7

JBS Hair . ........................................................................13, 21, 25

Carol’s Daughter ....................................................................... 29

J. Strickland & Co . .................................................................... 11

Dream World ...............................IFC, 15, 17, 45, Back Cover

Kaleidoscope . ........................................................................... 27

Estyle Corp . ................................................................................... 9

Softsheen-Carson . .......................................... 1 sided poster

Fantasia Industries Corporation . .......................................... 3

The Doux .......................................................................... Gatefold

www.afamconcept.com

www.andis.com

www.amprogel.com

www.carolsdaughter.com

www.dreamworldproducts.com

www.ecostyle.com

www.fantasiahaircare.com

OTC Beauty Magazine January 2026

www.got2b.com

www.godefroybeauty.com

www.jbshair.com

www.jstrickland.net

www.iluvcolors.com

www.softsheen-carson.com

www.thedoux.com

OTC Beauty Magazine January 2026

BLOCK PARTY C

OTC Beauty Magazine January 2026

HUMIDITY? BLOCKED. FRIZZ? BLOCKED. EDGES? LOCKED.

This performance-driven line ﬁghts frizz, minimizes shrinkage, and extends the

life of your style - whether itʼs a wash-and-go, twist-out, or sleek ﬁnish. Each formula delivers ﬁrm hold, high shine, and fast drying time, blending professional results with everyday ease.

OTC Beauty Magazine January 2026

BLOCK PARTY ANTI-HUMIDITY DEFINING GEL

STAY READY SCULPTING WAX

This firm-hold styling gel delivers long-lasting curl definition and frizz control with serious shine. Designed to withstand heat and humidity, BLOCK PARTY locks your style in place without crunch, flakes, or buildup.

This firm-hold wax sculpts, defines, and smooths with no flaking, no buildup—just clean, controlled hold. Perfect for laid edges, defined styles, and finishing your look with finesse, no matter the 69 OTC forecast. Beauty Magazine January 2026

ACT RIGHT

ANTI-HUMECTANT SERUM A high gloss finishing serum that blocks out humidity and locks in styles. ACT RIGHT smooths the cuticle, tames frizz, and adds a brilliant shine—all while helping prevent reversion in humid weather. Perfect as the final step for sleek styles, polished curls, or defined twist-outs.

DJ QUICK QUICK DRY SPRAY A fast-drying accelerator spray that helps set your style faster and finish stronger. DJ QUICK reduces drying time, fights frizz and keeps flyaways in check - so you can style and step out in no time.

OTC Beauty Magazine January 2026

“After three decades as a cosmetologist, Iʼve learned that one thing nearly every client wants is versatility. I designed the Press Play system to improve thermal styling from behind the chair and to help my clients enjoy salon results at home.”

@ilovethedoux | www.TheDoux.com

MAYA SMITH

Co-Founder and CEO

OTC Beauty Magazine January 2026

MAXIMUM STRENGTH

SCAN ME

120 COLORS COLLECTION • HIGH GLOSS FORMULA • DRY OFF QUICKLY

45 W. HINTZ R0AD, WHEELING, IL 60090 | TOLL FREE 888.355.6555 Tel 847.600.3020 | Fax 773.267.1348 www.dreamworldproducts.com