AUGUST 2024 • SPECIAL SHOW ISSUE
NATURALLY HEALTHY A S P E C I A L S H O W I S S U E O F G O U R M E T N E W S T H E B U S I N E S S N E W S PA P E R F O R T H E G O U R M E T I N D U S T R Y
New Look, Same Extraordinary Hydration BOOTH #1432
Food For Life Baking Co., maker of incredibly delicious and nutritious sprouted grain baked goods, remains fiercely committed to the health of its customers since its inception over 50 years ago. Among the natural sprouted specialty breads are its widely popular Ezekiel 4:9 and Genesis 1:29 breads. They are available in English muffins, tortillas, pitas, bagels, burger buns, rolls, crunchy and flake cereals – made from only the best natural ingredients possible. Ezekiel 4:9 Sprouted Grain Breads are a 2,500-year-old prodigy of the ancient bread found in the pages of the Old Testament verse: “Take also unto thee wheat,
Liquid I.V.® has spent the last decade transforming hydration from the inside out. Recently, Liquid I.V. decided it was time to take that transformation one step farther – to its packaging. Liquid I.V.’s dedicated community is the main reason it knew it had to elevate its look to match its extraordinary hydration. Liquid I.V. heard customer feedback, and put it into action, creating the exciting new look you see today. It’s important to note that while it looks different on the outside, the hydration inside remains the same. The logo is bigger and bolder, and its colors are punchier and more eye-catching to help with easy spotting on shelves. Liquid I.V. wanted the colors reflected on the outside to better encapsulate the burst of flavor and hydration waiting for you inside. Since flavor is such a key part of its products, Liquid I.V. chose to bring the flavor front and center. When Liquid I.V. started in 2015, it released just one flavor: Lemon Lime. Now with dozens of flavors and a suite of products, it’s important for customers to quickly spot their favorite in their pantry or on store shelves.
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Food For Life Baking Co.: Clean, Simple, Organic BOOTH #629
Magic Cactus Crushes Initial Entry Into U.S. Market
Saratoga Spring Water Wins Taste Awards at International FineWaters Taste and Design Awards
Magic Cactus, a modern beverage with real, functional ingredients crafted for those looking for a non-toxic buzz with benefits, announced notable initial traction across the organization from strong DTC (direct to consumer) sales to a notable distribution agreement and more. In 2020, Founder Jonny Locarni lost his father to alcohol at the age of 58. Shortly after, he dedicated his focus towards a solution: an alternative that can truly stand in the place of alcohol and is available in as many places as possible (legally). After discovering the opportunity to extract cannabinoids from federally compliant, lowTHC hemp, Magic Cactus was born. The business launched initially as a direct to consumer offering back in October of 2023 and has since made initial entry into retail via a soft launch as of January 2024 in partnership with independent retailers across several states. By mid-February, both of the company’s SKUs were Top 10 selling products on AirGoods, a wholesale beverage platform where independent retailers can purchase directly from beverage brands. The buzzy beverage brand has also announced a distribution partnership with Hi Touch Distribution, a natural product distributor that has become a major force in the
An international panel of water sommeliers chose Saratoga® Spring Water for two awards at the FineWaters™ Taste and Design Awards 2024. Competing against 19 top contender brands from around the world, the premium U.S. water brand took home Silver in the still water super low minerality category and Bronze in the sparkling super low minerality category – the only U.S. brand to place in these categories. “We couldn’t be prouder to have our water deemed some of the finest in the world,” says Brittany Lewis, Brand Manager of Saratoga. “For over 150 years, Saratoga was this secret, hidden gem from upstate New York, enjoyed in the Northeast. Now word is spreading everywhere, and we couldn’t be more thrilled.” The Taste & Design was held in Donostia-San Sebastián, Spain, on April 26, hosted in collaboration with the prestigious Basque Culinary Center. One hundred and ten brands participated, and categories were based on still versus sparkling,
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