THE OPTIMIZE EDIT
OPTIMIZE 2025 WRAPPED – THROUGH THE SEASONS
As 2025 draws to a close, we’re taking a moment to reflect on a year of growth, innovation, and meaningful partnerships. From impactful client campaigns to standout collaborations, it’s been a year defined by connection, creativity, and results.
�� Kicking Off 2025
The year started with momentum:
Selco Builders Warehouse, video project – We partnered to transform delivery operations, improving efficiency, visibility, and sustainability. Real-time tracking and data-driven insights are helping Selco cut costs, boost service, and set new standards.
Pall-Ex Group, 5 year partnership extension: We wer thrilled to extend our exclusive partnership with Pall-Ex for another five years, continuing to bring AI-powered solutions that drive efficiency, reduce emissions, and increase productivity across their network.
OPTIMIZE 2025 WRAPPED – THROUGH THE SEASONS
Building on the success of NexusETA, our combined technologies now touch over 90% of Pall-Ex drivers daily, helping streamline deliveries, improve tracking, and enhance customer satisfaction. With the new agreement, we’ll deliver further data-driven improvements, from route optimisation to fuel savings, cementing our role in shaping smarter, more sustainable logistics
Early wins that set the tone for a year where innovation met measurable impact.
�� Spring Successes
March–May focused on amplifying our clients’ stories:
What3words – We partnered with what3words to bring unmatched location accuracy to our My Transport Planner platform. By combining AI-driven route optimisation with what3words’ precise 3x3m addressing system, businesses can streamline operations, reduce errors, and save time.
This integration allows users to plan routes with pinpoint precision, improving last-mile delivery efficiency and reducing navigation challenges
Mandata – We were excited to partner with Mandata to bring AI-powered route optimisation directly into their TMS platforms, including Enterprise, GoPlus, Go, and Eureka’s MoveIT. This integration allows hauliers across the UK and Ireland to plan smarter, more sustainable routes, boosting fleet performance while reducing costs and emissions.
Bartec Municipal Technologies – We partnered with Bartec Municipal Technologies to integrate our ARC AI algorithms into their Collective software, driving efficiency, cost savings, and sustainability across municipal waste operations.
By embedding our AI-driven algorithms and real-time analytics, Bartec can model high-density waste collection routes, mechanical sweeping, and other services, ensuring safer, faster, and more reliable operations
Spring was about making client stories resonate beyond the market.
☀ Summer Momentum
Summer was packed with activity:
Service Geeni – We deepened our partnership with Service Geeni, integrating AI-driven optimisation into their field service management platform to deliver predictive decision-making, optimised resource allocation, and real-time performance insights.
Vigo Software Ltd – We partnered with Vigo, integrating our AI-driven route optimisation directly into their TMS to help customers maximise productivity and efficiency This collaboration also positions Vigo’s parent company, Klipboard, to deliver these gains to its global client base of over 50,000 organisations.
OPTIMIZE 2025 WRAPPED – THROUGH THE SEASONS
Geosecure – We partnered with Geosecure expanding into Australia, marking a key step in our global expansion. This partnership brings AI-driven fleet optimisation to Australian fleets, combining local expertise with Optimize’s powerful algorithms to improve efficiency, compliance, and operational visibility
Summer amplified partnerships and showcased industry leadership.
�� Autumn/winter Highlights
Autumn brought opportunities to connect and share expertise:
The Festival of Fleet Technology – We hosted the Festival of Fleet Technology, bringing together the industry’s brightest minds, most innovative technologies, and forward-thinking leaders to explore the future of fleet operations.
Hosted by Rachel Riley MBE, our Brand Ambassador, the festival featured dynamic panel discussions, live technology showcases, networking sessions, and exclusive interviews, creating a day filled with energy, insight, and inspiration.
A special thank you to our Key Sponsor, SureCam, whose commitment to fleet safety and innovation helped make the event a success, and to our other sponsors and key partners who attended, it was a day to remember.
BigChange – We partnered with BigChange to bring our AI-driven optimisation directly into their market-leading field service platform. This collaboration enhances scheduling, workforce management, and operational efficiency for thousands of UK and global service businesses. By combining BigChange’s powerful system with Optimize’s advanced algorithms, we’re enabling smarter decisions, faster workflows, and a new level of performance for field service teams.
Autumn/winter reminded us that sharing insights is just as important as creating them
�� People & Partnerships
Behind every success at Optimize are the people and partnerships that make it possible. 2025 has been a year of collaboration, creativity, and innovation, and we want to take a moment to thank all our clients, partners, and colleagues for your dedication and vision.
Throughout the year, we celebrated collaboration in action with partner takeover newsletters, giving an inside look at how our joint initiatives drive results across the industry. From exploring cutting-edge fleet technology to sharing operational insights, these takeovers highlighted the realworld impact of working together.
To read more about our partner collaborations and the innovations we’ve delivered together, click here: https://issuu com/optimize ai
OPTIMIZE 2025 WRAPPED – THROUGH THE SEASONS
We also want to recognise the invaluable contribution of Rachel Riley MBE, our Brand Ambassador, whose support has brought energy, insight, and inspiration to our events and campaigns.
As we close out 2025, we look forward to continuing these partnerships in 2026, bringing even more innovation, efficiency, and impact to the work we do together. Your trust, creativity, and collaboration have been the cornerstone of our success and we can’t wait to see what we achieve next year.
Here’s to another year of innovation, connection, and real results!
The Optimize Team.