Landing Page Proposal
Stern Design -
Julia Sterns
Landing (Home) Page
Top Left: Stern Design logo
Top Right: Navigation menu (Home / About Julia / Values / Services / Portfolio / Contact)
Centered Top Line: page name (Home Page, About Julia, etc.)
Home Page Headline Centered Below Page Name: “Make Work That Feels Like a Person Made It.”
Home Page Subheadline Centered Below Headline: “Strategic design and narrative illustration for brands that value story, substance, and human craft.”
Body of Home Page: Business Narrative Section
Primary CTA Button: “Begin the Conversation”
Business Narrative Section
Headline:
Why We Don’t Design for Everyone
Body Copy:
Stern Design was built on a promise.
Not a promise to produce faster.
Not a promise to compete with algorithms.
But a promise to create work that feels human.
Written in an old sketchbook by founder Julia Sterns is a note written to herself years ago: “Make work that feels like a person made it.” That sentence changed everything.
Today, Stern Design chooses to partner with brands that believe strategy and narrative matter, and that want design that carries weight while remaining personal.
If you’re looking for quick templates or hourly production work, we are not the right fit for you.
If you’re looking to build something meaningful, let’s talk.
HEXCODE #E6E1D5 PAPER PRIMARYNEUTRAL BACKGROUND COLOR
Color Palette
HEXCODE #C8BFB4 WARMTH SECONDARY NEUTRAL BACKGROUND COLOR
HEXCODE #B5523B STRATEGY CTABUTTONS (ALSOCHOSENFOR THELOGOASATYPE OFCALLTO ACTION/ATTENTION)
HEXCODE #3F4C6B DEPTH DEEP,WARM ACCENTCOLOR
HEXCODE #2E2E2E INK PRIMARYFONT COLOR
Typography
Headlines: Playfair Display (serif)
Establishesartisticcredibility
Slowstheviewer’seye
Communicatesauthority
Body:SourceSansPro(sans-serif)
·Age: 43
Julia Sterns
·Status: Married, two children (Girls, ages 18 and 20)
·Home: Santa Monica, California
·Ethnicity: Caucasian
·Education: MFA, University of Nevada, Las Vegas
·Professional: owner and founder of Stern Design, an illustration and graphic design firm servicing the SoCal area
·Believes design is not a commodity but a narrative tool
Usability Testing & Maintenance Plan
Usability Testing Plan:
Twice per year, with 3-4 participants who are aligned with the target audience
Complete 4-5 structured tasks, such as:
Finding services
Submitting an inquiry
Navigating to the portfolio
Identifying whether Stern Design is the right firm for them
Metrics:
Time to complete tasks
CTA clarity
Any confusion points
Emotional response to brand tone
Ongoing Maintenance Plan:
Annual portfolio refresh
Quarterly SEO keyword review
Accessibility check (contrast, font scaling, etc.)
Images & Logos
Example Style Image
Imageslikethisbringthehumanfeeltothesite
Imagefrom:SketzoStoreonUnsplash
CTAButtoncreated usingCanva
TheSternDesignlogowascreatedusingOpenAI’s ChatGPTimage-generationtool(DALL·E)using thespecifiedbrandcolorhexcodesand typography.