Issuu

1. Client Acquisition & Pitch Materials

Client Name or Business:

Derek Travis Racing –Formerly of StreetOutlaws

How did you find/approach them?

I met Derek Travis, well-known as one of the original racers on the TV series Street Outlaws, at the Wally No-Prep Race at Tulsa Raceway Park. While Street Outlaws is no longer on TV, Derek continues to compete in events across the country. We struck up aconversation in the staging lanes about his current race program andsponsorship goals. After the event, I followed up with aFacebook Direct Message to introduce my business, Open ThrottleMedia.

Initial Pitch Message

Facebook Direct Message:

Hey Derek! It was greatmeeting you at the Wally Race in Tulsathis pastweekend. I’ve followed your racing since your Street Outlaws days, and it’s awesome to see you still out there competing. I run Open Throttle Media, a social media agency focused on drag racing. I’d love to help you share your current racing story, connect withmore fans, and create apolished sponsor portfolio. Can I send youa quick outline of how we could work together?

Follow-Up Message:

Email:

Hi Derek,

It was great meeting you at Tulsa Raceway Park! I’d love to explorehow Open ThrottleMedia can help boost your online presence with highlight reels, professional race recaps, and a sponsorship pitch deckthat highlights your experience — from Street Outlaws toyour current race program. Let me know if you’d liketoschedule a quick callto go over ideas.

Sincerely,

Dawna Open Throttle Media

What arethe client’s main goals?

 Reintroduce himself tofans post–Street Outlaws with updated content featuring his new build, a twin-turbo LS powered GMC Jimmy

 Keep fans engaged between events with behind-the-scenes coverage

 Build a professional sponsorship package to secure new partners to helpwith the new car

What challenges are they facing?

 Limited time tocreate content during race weekends

 Creating engaging content, he’s not really sure what works or howtocreate it

 Lack of a centralized portfolio for sponsor outreach – immediate goal, he is seeking sponsorship for a set of beadlock wheels for the Jimmy

What would success look like for them?

Success for Derek Travis Racing would mean reestablishing a strong, consistent digital presencethat builds onhis Street Outlaws legacy while focusing on his current racing career and plans for his new car build. Through strategic reels, behind-the-scenes storytelling, and a polished sponsorship deck, Derek could connect with both long-time fans and new audiences. His content would highlight the thrillof racing, his experience, and his ongoing commitment to competition. Over time, this online presence would strengthen his brand, increase engagement, and attract sponsors who value his credibility and reach — ensuring he remains arecognizable and respected figure inmotorsports.

2. Project Scope& Agreement

Project Scope:

Social Media relaunch/introduction of the Jimmyas wellas a sponsorship request letter for the set of wheels he is seeking.

Project Name:

Derek Travis Racing –Jimmy Launch &Wheel Sponsorship Campaign

Scope of Work Summary:

I will deliver a targeted 4-week campaign that introduces and promotes Derek Travis’s new GMC Jimmy, called Kool Aid, to his social media audience and creates a professional sponsorship request letter for the setof wheels he is seeking.

This package will include:

 Deliverable 1: Social media launch posts for Kool Aid (8 total) featuring current build photos, plans for the build, and some build specs (not all information is released).

 Deliverable 2: 4 branded reels/videos showing Kool Aid in action, including behind-the-scenes images and track footage.

 Deliverable 3: Aprofessional sponsorshiprequest letter tailored topotential wheel sponsors, highlighting Derek’s racing achievements, fanbase reach, and value to partners.

Timeline:

Start Date: August 12, 2025

Delivery Date: September 9, 2025

Mock Confirmation Email:

Subject: Project Confirmation – Derek Travis Racing & Open ThrottleMedia

Hi Derek,

I’m excited to get started on your Jimmy Launch& Wheel Sponsorship Campaign! Here’s the breakdown:

 8 Social Media Jimmy launch posts, featuring the Kool Aid name reveal as well(IG/FB)

 4 branded reels/videos

 Sponsorship request letter for wheel partners

Start Date: Aug 12

Delivery Date: Sept 9

Total: $500 – 50% deposit due before start, remainder upon delivery.

Let me knowif you havequestions — I’ll send your kickoff form shortly.

Sincerely,

Dawna

Open Throttle Media

3. Project Delivery & Work Samples

Deliverable 1 Results: 8 Jimmy Launch Posts

I created a series of Instagram and Facebook posts to introduce Kool-Aid, the new GMC Jimmy build, to Derek’s audience. Posts included a build history featurewith behind-thescenes shots from the shop during the build, some of the build specs, anddriver insights. I used Canva to design content using Derek’s branding and logos. The posts were scheduled for maximum engagement leading up to his next event.

Deliverable 1 Samples:

Deliverable 2 Results: 4 Branded Reels/Videos

Produced four high-energy reels highlighting Kool-Aid in action. Clips included track passes, some testing done on the street, engine sound teasers, and fan interaction moments. Edited in CapCut with trending audio and burned-in captions tomake them mobile-friendly. These reels were formatted for both Instagram and Facebook, with versions optimized for vertical viewing.

Deliverable 2 Sample:

I was unable to createa sample of the reels since this is a hypothetical client, and I did not have actual video footage to use.

Deliverable 3 Results: Sponsorship Request Letter

Crafted a professional, persuasive sponsorship request letter aimed at wheel manufacturers (specifically Keizer and RCComp, per Derek’s request). The letter included Derek’s racingbackground (including his history on Street Outlaws), a littleabout the new build, and the benefits of sponsorship partnering on the newset of wheels. Delivered via email to Keizer and RCComp for Derek.

Deliverable 3 Sample:

4. Invoice& Payment Confirmation

I used Waveto createthe invoice and manually input the payment receipt.

5. Client Feedback

Mock Testimonial (Email Quote):

“Working with Dawna atOpen Throttle Media helped me connect withfans old and new. The posts and reels helped me launch my new build tomy followers, and the sponsor deck gaveme a professional way to approach newpartners. She made the process simple so I couldfocus on racing.”

— Derek Travis, Derek Travis Racing

6. Final Reflection & Next Steps

Completing this project was a lot of fun. Taking Derek’s new GMCJimmy from a behind-thescenes build toa fully launched brand on social media was incredibly rewarding. Revealing the new name (Kool-Aid) and branding (logo), along with seeing the posts scheduled, was exciting. Knowing the posts woulddrivefan engagement and excitement for Kool-Aid gave methe same pre-race adrenaline Derek probably feels.

What surprised me most was how muchthe small details (like color matching, sponsor tags, and sound selection) elevated the final product. Canva made post design smooth, CapCut kept video editing fast and mobile-friendly, andMeta Business Suite was invaluable for scheduling content withoutmanual posting.

For my next steps with areal client, I’d focus on integrating analytics tracking from day one, so we could measure engagement growth over the campaign. I’d alsoexplore short-form video series ideas to keep momentum going beyond asingle event, ensuring the client’s social media remains consistent and sponsor-friendly year-round.

I have taken some of the ideas I generated on this project to Derek inreal life, and we may work together in the near future on a short-term project for an OG Street Outlaws Live series, afew of the guys are putting together. This short-term project could lead tomore experience, more exposure, and potentially a long-term client relationship.