Work samples
Oona Österman
Stockholm | Helsinki
Restaurant Elite
Creative Direction & Photography
Since 2022, I have overseen the visual and narrative direction for this historic Helsinki artist restaurant. My work bridges Elite’s deep cultural heritage with contemporary digital storytelling, utilizing cinematic imagery and intentional writing to emphasize its nostalgic atmosphere.
(Ibiza)
Editorial Campaign Production & Photography
Led the end-to-end production and execution of an editorial campaign for this Art Deco-inspired hotel, translating its colourful universe into high-end cinematic storytelling. Beyond the hotel’s digital platforms, the campaign was featured as a multipage editorial in Ibiza Style Magazine.
Restaurant Teatteri
Creative Direction & Photography
I repositioned one of Helsinki’s most iconic nightlife destinations through an atmospheric holiday campaign. By conceptualizing a new visual framework, I helped restore the venue’s sense of elevated mood and cultural relevance.
Creative Direction & Photography
Developed and executed a cinematic campaign for the annual crayfish season at this iconic Helsinki institution. By moving beyond seasonal clichés, I created a distinct, atmospheric universe that captures the restaurant's legendary character.
x Restaurant Teatteri
Production & Visual Direction (Design Helsinki)
Produced the visual campaign for a high-profile "Pop-in-Showroom" collaboration between the heritage design house Aarikka and Restaurant Teatteri.
Content Strategy & Visual Curation
I lead the digital narrative and visual identity for this historic Helsinki venue. My role centers on curating and aligning external assets from diverse photographers, ensuring every piece of content fits a cohesive, brandsensitive story.
Photography & Visual Documentation
Captured the atmospheric energy of the legendary alt-rock band during their Helsinki tour stop. My focus was on documenting the raw emotion and the connection between the stage and the crowd.
Editorial: ‘Celestial Christmas’
Creative Direction & Production
A personal project exploring transcendental fantasy and avant-garde fashion. This editorial was a full-cycle production, from conceptualizing the visual narrative to talent casting (model and MUA) and studio management.
