Welcome to the Aprils OnTrade Scotland Magazine
Spring has sprung & as the lambs leep and the daffodils bloom we all hope our industry can flourish and bloom once again.
Public confidence is still being hampered in my opinion by the negativity of Scottish Government towards hospitality and the continued confusing messaging.
We heard that the Scottish Government in recent discussions had asked venues to “put up posters” to remind the public that covid has not totally left us which I found bizarre when they have been spending in excess of £300k per week on above the line advertising with 5 major media outlets for the last 2 years discussing the messages, money in my opinion that could have been FAR better put to use.
The chancellor’s Spring budget didn’t so much spring but rather flopped into existence and was not only confusing in its content but seemed to totally miss the mark in who it was supposed to support.
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