What Is Inclusive Web Design?

What Is Inclusive Web Design?

Inclusive web design is the practice of considering the specific needs of users that experience exclusion in different ways because they belong to a minority group. Design inclusivity doesn’t just include people with permanent disabilities, but also oppressed groups or any user who experience restrictions or exclusions when interacting with digital products.

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Being a UX professional, you’re faced with the responsibility of creating products that are accessible to everyone. Whether it’s how to build your company blog or how you create a landing page and regardless of the type of restrictions visitors face, accommodating everyone’s browsing needs shouldn’t come as an afterthought. Having said that, we shouldn’t confuse inclusive design with accessibility practices since it’s much more than that.

Inclusive Web Design vs. Accessible Web Design

There’s a common misconception that inclusive web design is the equivalent of accessible web design. Accessibility and inclusivity in design may go hand in hand, but they are not the same. Inclusive web design is an umbrella term that entails accessibility methods, which involve making digital products easy for people with disabilities to understand. Inclusivity extends to other factors such as technical constraints, language, and demographic barriers or any type of situational limitations that disable users from fully engaging with web pages.

Essential Pillars of Inclusive Web Design

To build inclusive digital products, designers need to create experiences that meet every user’s needs and circumstances. Therefore, it’s crucial to adopt an inclusive design mindset from the beginning.

Let’s examine the pillars of inclusive design that you need to keep in mind.

 Identify the types of exclusion. Before kicking things off, search for points of exclusion and leverage them as starting points for creating new and more inclusive options. When designers figure out how and why individuals feel excluded, it’s easier to create a roadmap toward inclusive digital experiences.

 Involve users. Users should be at the center of every digital solution. For designers to know what different user groups value, involving them should be a priority. This becomes even more important for groups designers don’t know much about.

So, ask for their opinion to discover their changing needs and test ideas based on their input to deliver experiences they appreciate.

 Stay away from personal biases. Include users from different backgrounds and communities to avoid personal biases getting in the way of designing equitable solutions. This will help you become aware of who you’re leaving out of the design process.

 Start with your team. The first step to avoiding biases is starting with your own team. Having an inclusive workforce not only helps you realize your personal biases but also overcome them. A design team made of people with different backgrounds and abilities is the key to unlocking a wider range of user challenges.

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