How Does Google Discover Report Traffic in Google Analytics? Google Discover is a feature where Google recommends articles based upon a user’s search history. You might see Google’s recommended articles when you visit google.com from a mobile device.
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Another place you might have seen this is in your Google Search Console report- under “performance”. This shows you a graph of impressions and clicks (and CTR) for articles Google has served from your website in Google Discover. Not every site has this data because not every site qualifies to show up in Google Discover. Does Google Discovery Traffic matter?
When I see graphs like this, I ask one question: how do these visitors help my business? Sure, impressions are nice and clicks are great but is it