What Makes Measuring Content Marketing ROI Difficult? First, it’s important to know the formula for calculating ROI. Here it is: (Revenue – Investment) ÷ Investment = ROI Looks simple, right? And it is when you’re tracking conversions from, say, a blog post written internally. However, very few customer journeys are that straightforward, especially in B2B marketing, where sales cycles can be very long, and attribution is hard to define accurately. Generally speaking, marketers run into three major struggles when working with content marketing ROI, including:
For more details on our products and services, please feel free to visit us at: Link Building Services, Google Adwords, Google Local Business, Web Analytics Service & Article Submission Services. Please feel free to visit us at: https://webigg.com/
1. Some content marketing campaigns are not tied directly to revenue. Various marketing efforts aim to create awareness or a buzz for a product rather than directly resulting in a sale. 2. Some sales cycles are too long to count. How long should attribution be tracked? This is a tough question to answer for B2B