Tips to discover the ROI of your social media posts Since measuring ROI on organic social media posts can be a struggle for some, we asked marketers who are successfully measuring their ROI to share how they discover it. Here’s what our marketers had to say
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Use URL tracking To find your ROI on social media, you’ll need to track how much traffic your posts drive to your website—and ideally, how often that traffic converts to a sale. Jerry Haffey Jr. of Ambrosia Treatment Center says, “The metrics provided by social networks are useful within that platform, but it’s challenging to make real-world decisions with that data unless you can calculate your ROI. When we share a piece of content, whether it’s a blog post, an inspirational message, or a video, we use URL tracking. That way, we know the platform where they came from, and we can get a better idea about what is working and what isn’t.”