Online Reputation Management Plan Once you have honest reviews handled, you’ll want to address anything that’s inaccurate or dishonest, whether that’s a review, a piece of content, or something in the news. Again, you’re best served by tackling the problem head-on. Don’t tolerate unfair and unlawful defamation of your brand. If there’s something out there that’s untrue, there are things that can be done.
SEO Effective SEO is something every business should be practicing, regardless of online reputation, but it’s even more important when there’s negativity about your brand online. The primary objective of using SEO in online reputation management is burying the negative with the positive. This can be done a number of different ways, depending on what you can commit to the effort, including link building, content marketing, social media marketing, and more. Focus on strategic keywords, and do your best to own them. For most brands, these will be keywords related to their brand name, so take ownership of what’s yours, and don’t let anyone else steer the public conversation. This may sound a bit more daunting than it really is. For most successful reputation management strategies, it’s a gradual effort designed to replace the top 30 results, one page at a time. It’s the way that Roshchyk does it, as “people usually glance over the top two or three pages of search results, so the rest of the pages are mostly left unnoticed.” So once you’ve cleaned up those first three SERPS, you can start to rest easy.
Content Marketing