Know More about Google Adwords Why do I have more sessions than clicks? This is normal behavior and indicates positive engagement with your website. When a user clicks one of your AdWords ads and auto-tagging is turned on, we assign a unique click id (gclid value) to that user. If a user later returns to the website directly (e.g., the user enters your website URL or has the website bookmarked), in lieu of any other referral information, these additional sessions have their campaign source reported as the last-known campaign source. In this case, the last-known campaign is an AdWords campaign.
Webigg Technology, one of the Best Online Marketing Company offers great services in the domain of Internet Marketing New Delhi, Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi, Social Media Marketing New Delhi, web designing, web development, Online Marketing Company India, Internet Marketing Company India & Online Marketing India. Tip: You can use advanced segments to view new vs. returning sessions for a campaign and confirm that the larger number of sessions is partially due to returning users. Why do I see sessions coming from an old (paused or deleted) AdWords campaign? This is similar to the previous scenario where return users cause more sessions than clicks to appear for a given campaign. When an AdWords campaign is paused, users who originally accessed the site via this campaign and later return via direct will have these repeat direct sessions reported as coming from the AdWords campaign. In some cases this can lead to scenarios where you see sessions showing for a campaign six or more months after the campaign has been paused or deleted. Tip: As above, you can segment these sessions by new and returning users to confirm this is returninguser behavior.