Importance of Video Marketing With almost four out of five companies employing an active content marketing strategy, video marketing has emerged as a campaign that can help brands differentiate themselves from their competitors. The importance of video marketing is tied to the growing complexity of digital marketing. As digital channels expand, creating content devoted to each one isn’t a sustainable practice. Consequently, the best strategy is one that focuses on creating content that can be used across as many channels as possible. Video marketing is also more accessible than ever. The hardware needed to produce video is more affordable, and the growth of video production agencies makes these services more cost-effective when outsourced.
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Search engine marketing. The statistics speak for themselves. Video marketing has a huge effect on sales: Online video users are expected to double to 1.5 billion in 2016. Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. • 76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. • More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos. • 2 billion video views per week are monetized on YouTube and every auto-shared tweet results in six new YouTube browsing sessions. • •