Leavitt Recreation & Hospitality provides insurance for over 4,000 campgrounds, resorts, and other hospitality businesses nationwide. We proudly support members of the Texas Association of Campground Owners with insurance solutions designed to help their businesses stay protected and thrive.
PROPERTY TAXES, AI AND BEST PRACTICES INPARK OPERATIONS AND DEVELOPMENT AMONG TOPICS DISCUSSED AT TACO’S SPRING MEETING
The April 21-22 Spring Meeting and Tradeshow will be held at the Lone Star Convention & Expo Center in Conroe
Property taxes, AI, private park development and the best practices in outdoor hospitality are among the topics that will be discussed at the Texas Association of Campground Owners’ Spring Meeting and Tradeshow, which takes place April 21-22 at the Lone Star Convention & Expo Center in Conroe, Texas.
“We’ve lined up experts who can address every consequential question affecting campground and RV park operations today,” said Brian Schaeffer, TACO’s executive director and CEO.
“Whether your immediate questions involve taxation, new park construction, legal issues or ways to improve your hospitality, we’ve lined up experts who can provide the answers you need. We expect record attendance.”
Tradeshow vendors, for their part, still have time to sign up to showcase their products and services at the Spring Meeting. “But they should sign up soon,” Schaeffer said, “because exhibition space is limited.”
Kelly Hancock, acting comptroller for the state of Texas, will be the keynote speaker. He will discuss the continuing escalation of property tax rates in Texas and what park operators can
do individually and working with TACO to bring tax rates under control. Get your questions answered directly.
Garrett McKinnon of CampgroundViews.com and Jordan Taylor of Newbook will talk about the various uses of AI that campgrounds and RV parks can actually use to increase occupancy.
Jason Olson of Conestoga Wagon Company and Chris Hipple of Leavitt Recreation & Hospitality Insurance, among others, will join a roundtable discussion on NFPA 1194 and address questions about building or expanding a park.
Jayne Cohen of Campground Consulting Group will talk about ways to improve guest services and hospitality, while Christine Taylor of Goldberg Segalla will discuss best legal practices at campgrounds and RV parks.
TACO past president Randall Dally and Terry Munoz of Campground Consulting Group will talk about all things related to campground maintenance.
Schaeffer and Dally will also join TACO Assistant Executive Director Michael Moore and TACO lobbyist Ron Hinkle in providing legislative updates. Several fun social activities are also planned, including a happy hour with vendors, a cowboy casino night and TACO’s annual awards presentations. Go to www.TACOSpringMeeting.com to get complete info and register online. You can email Rhodes@texascampgrounds.com for questions or call at 682-499-6355.
WHAT’S UP WITH THE COMPETITION –Looking Back and Forward
It’s time to take serious inventory of our industry’s position in the greater tourism field. To begin with, we communicate with hundreds of parks in Texas and around the country every year. The consensus is that 2025 was a little rough in terms of revenue and profit. Reports said revenue was flat to off as much as 40-50%, with the average being 10-20%. That translated to similar numbers on the profit lines.
Why is this happening in our industry? We believe there are several contributing factors, but here are three big ones.
• The campground industry has always been behind the curve, meaning slow to adopt new ideas. We saw this in spades when it came to online bookings and automated front office systems. Practically every other form of tourism embraced these systems before our industry and the penetration is still lagging.
• RVing and camping has seen some world events really help our industry. COVID was probably the largest in that there were periods when camping was literally the only form of outdoor recreation being considered. This has resulted in our industry atrophying when it comes to marketing. Meanwhile other tourism venues recognized they had to blitz the market and once again we are left down the ladder looking up.
• We have always been a very ‘hands-on’ industry, and I still believe we should rely heavily on relationship marketing. That said, our tourism competitors are doing a much better job of continuously engaging with their (and sometimes our) customers through the use of Artificial Intelligence (AI). We do not believe AI is the end-all for our industry, but it can be highly complimentary, and we can’t afford to be as slow to react here as we were with online reservations.
• We have seen many more campsites come online across the country and particularly in Texas. So, we are not only competing against other forms of tourism, but we have also diluted the marketplace and competition is stiff.
What do we do about all this? Is it too late? It is NOT too late to regain your footing.
Let’s talk about marketing first. The reality is that growing the top line (revenue) heals many wounds. If you haven’t experienced this, you will – you cannot save your way to prosperity. The first harsh reality is this – existing business should be allocating 3-5% of annual revenues to marketing and for new parks it should be 8-10%. I know of very few parks that do this. If you live in the campground bubble, start looking at your competitors—from airlines to hotels to cruise lines—and you will find they are booming. Why aren’t we? Because we don’t spend enough (if anything) on marketing! A healthy combination of digital and print advertising can solve this problem, and TACO has many vendors ready to help you.
By Brian Schaeffer, TACO Executive Director/CEO
Then there is the issue of customer retention. Most established parks boast that up to 90% of their business comes from repeat and referral customers – until they become someone else’s repeat and referral customer. There are many ways to communicate with your customers. Most of the online reservation companies can help you thank your guests after a stay and do satisfaction surveys. Many marketing companies can set up regular communication – offering savings and general appreciation so you retain your customers. Your surveys must ask tough questions like, “Are your customers looking for certain amenities you aren’t currently offering?” “How else will you benchmark your business?”.
Now let’s talk about AI. Most of you have been frustrated by automated systems trying to solve your unique problems. I can tell you that in the AI world, it is possible to train an automated system to know a lot about your business and efficiently help your customers in a timely fashion. These systems do not have to be expensive. You cannot eliminate the personal touch – that is part of what makes our industry unique. In this arena of relationship marketing, you need to realize that your customers want and need to experience your community. Get to know your Chamber of Commerce or the Convention & Visitors Bureau, and if there are companies who will reach out to businesses in your community on your behalf, that’s a good thing. Today’s guests want attentive service and entertainment — on and off site.
As for competing with newer parks coming online, you can’t ignore this and just assume you will be fine. You need to compete for those repeat and referrals, but you also need to get new business. This all goes back to what we have discussed above. Allocate a decent budget to marketing. Deploy a sensible digital and print strategy. Show your customers all the love you can through regular communication.
Looking ahead to 2026, we believe it can be a turnaround year. You can see and hear why we believe this at the upcoming TACO Spring Meeting & Trade Show. Don’t miss out! Your competitors are going to be there—will you? Go to TACOmembers.com to get info and register. ✪
TURNING RECREATION INTO REVENUE: Practical Planning Ideas for Campgrounds in 2026
By Ron Romens, Founder & President, Commercial Recreation Specialists (CRS)
Guests aren’t just booking campsites anymore—they’re booking experiences.
Across Texas, more campground owners are finding that parks that give families more to do—and places to comfortably spend their time—are the ones seeing longer stays, busier weekends, and stronger word-of-mouth. Those same parks are also seeing higher site rates and more on-property spending.
Recreation has moved from being a “nice extra” to a real driver of the business. It influences where guests book, how long they stay, how much they spend, and whether they come back next season.
THINK IN TERMS OF DESTINATIONS, NOT JUST AMENITIES
The parks seeing the best results don’t treat recreation as a cost. They treat it as an investment that pays them back. Instead of adding individual features, they focus on creating small destinations within the campground.
Think about a waterfront where kids are swimming or playing on inflatables, parents are relaxing in the shade, and food, drinks, or rentals are just steps away. Families don’t cycle in and out. They settle in and spend the afternoon there.
When guests stay in one place longer, spending follows. Rentals increase, concession sales grow, and fewer people leave the park to find something else to do.
The goal with recreational amenities isn’t just to provide activities. It’s to create places where guests want to stay longer— and spend more while they’re there.
PLAN FOR THE WHOLE FAMILY
The most successful recreation areas are designed for everyone in the family, not just the kids.
Many parks naturally start with the “wow” factor for children and teens. But parents and grandparents are part of the decision, too—and if they’re uncomfortable, the whole group moves on.
Simple comforts, like places to sit, cool off, and keep an eye on the action, matter just as much as the attraction itself. When adults have a place to relax and supervise, families settle in and spend more time together.
That’s why spaces that balance active play with comfortable places to rest tend to see the most use—and keep more guests onsite throughout the day.
START WITH WHAT FITS TODAY
Many parks find that it works best to start small and build over time.
That might mean adding a smaller waterfront feature, introducing a few rentals, or improving seating and shade around an existing area. From there, owners watch how guests use the space and expand based on what’s actually working.
This phased approach keeps costs manageable and makes day-to-day operations easier. It also gives your team time to dial in staffing, cleaning, and routines before adding more complexity.
DESIGN FOR YOUR BUSIEST DAY
It helps to plan recreation areas with your busiest day in mind, not just opening day.
A space might look great on paper, but how it runs in real life matters more. Where will guests line up? Where will they sit? Where do staff check people in, hand out equipment, or store life vests? How quickly can the area be cleaned and reset between groups?
When the layout is simple and easy to manage, your team spends less time putting out fires and more time serving guests. Lines move faster, the space feels more organized, and families are more likely to stay and enjoy themselves.
That kind of smooth operation doesn’t just make the day easier—it keeps guests on-site longer and helps the area perform the way it was intended.
MAKE EVERY IMPROVEMENT COUNT
Recreation works best when every addition has a job to do.
Instead of adding features just to fill space or keep up with trends, start by asking what you want that area to accomplish. Should it keep families gathered in one place? Create a new rental or programming opportunity? Give guests a reason to stay on-site longer?
When improvements are tied to clear goals, even small changes can have a meaningful impact. Thoughtful updates to the spaces guests use most often tend to outperform bigger projects that lack a plan.
Approached this way, recreation stops being just another expense and becomes one of the most reliable drivers of guest satisfaction and revenue. ✪
SMARTER OPERATIONS:
How Texas RV Parks and Campgrounds Are Streamlining, Reducing Risk, and Boosting Revenue
By Jason Huff, Content Writer
Across Texas, RV parks and campgrounds are working to run more efficiently while meeting rising guest expectations. Inflation, higher insurance premiums, and ongoing labor shortages have made it clear that old processes no longer work. Operators are now exploring smarter ways to streamline their workflows, offer new amenities, reduce liability, and grow their bottom line.
HERE’S HOW MANY TEXAS PARKS ARE MAKING THOSE IMPROVEMENTS.
STREAMLINING OPERATIONS WITH
TECHNOLOGY
Efficiency begins with how reservations, communication, and maintenance are handled. Many Texas RV parks are moving away from manual systems and adopting all-in-one management software to simplify daily operations.
Cloud-based platforms allow staff to manage reservations, billing, and guest communication in one place. This reduces errors, saves time, and provides a clearer view of performance trends. Digital tools can also help standardize procedures.
Mobile check-in is another growing trend. Guests can complete forms, sign waivers, and pay balances before arrival, which minimizes paperwork and wait times. For staff, automation means more time spent maintaining the park or assisting guests rather than managing repetitive tasks.
ADDING NEW AMENITIES AND REVENUE
STREAMS
Many Texas parks are also looking for new ways to add value and capture additional income.
One approach is to diversify accommodation types. For example, parks are adding glamping tents, cabins, or tiny homes to attract travelers who don’t own RVs. Others are upgrading certain sites into premium pads with extended patios, private hot tubs, or improved landscaping. These features support higher nightly rates.
Experience-based amenities are also popular. Guided hikes, themed weekends, or live music events create memorable stays that lead to repeat business. Even less intensive amenities add convenience and incremental revenue with minimal overhead.
High-speed Wi-Fi and quiet workspaces have also become priorities as more guests mix travel with remote work. These small infrastructure upgrades can help fill midweek and shoulder-season gaps, giving parks more consistent income throughout the year.
REDUCING LIABILITY AND MANAGING RISK
As parks expand offerings, it’s critical to reduce exposure to liability.
Digital waiver systems are one of the simplest and most effective updates. Guests can sign electronically before arrival, ensuring every participant acknowledges safety rules and park policies. The process is quick, trackable, and easy to store.
Regular inspection checklists, managed through mobile apps, help ensure that pools, playgrounds, and shared spaces are maintained to standard. These records demonstrate diligence and can be valuable if claims arise.
Many campgrounds are also investing in better lighting, camera systems, and gate controls to deter incidents and provide a greater sense of safety. Consistent protocols for emergencies, first aid, and guest communication protect both people and property.
TACKLING LABOR SHORTAGES THROUGH SMART SYSTEMS
Hiring seasonal or full-time help remains difficult for many small parks, especially in rural areas. To adapt, owners are simplifying tasks through automation and cross-training.
Self-service kiosks, text messaging systems, and QR codebased information boards allow guests to get answers or make purchases without requiring staff intervention. Maintenance and housekeeping schedules are often managed digitally, allowing managers to assign, track, and verify tasks in real time.
Partnerships also play a role. Some campgrounds work with local outfitters, food trucks, or entertainment vendors to provide services on-site. This approach enhances the guest experience without adding payroll or liability for the park itself.
BUILDING LONG-TERM SUSTAINABILITY
By improving systems and efficiency, Texas RV parks and campgrounds are discovering that operational clarity leads to better decision-making, higher guest satisfaction, and stronger profitability.
What’s more, many of these improvements like better digital records, automated communication, and consistent safety practices help parks appear more professional to guests and partners alike.
The result is a more predictable, less stressful operation. As one Central Texas park owner put it, “We’ve stopped reacting to problems and started managing them before they happen.”
THE BOTTOM LINE
The RV and camping industry continues to grow across Texas, but success now depends on efficiency and foresight, not just location or size. Parks that invest in streamlined systems, diversified amenities, and proactive risk management are proving that smarter operations lead to stronger results. The challenge isn’t to do more. The challenge is to do it better, safer, and with long-term stability. ✪
at ResortForward
TACO VENDOR MEMBERS
ACCOUNTING/BOOKKEEPING
CAMPGROUND ACCOUNTING
Donna & Chad Bordeaux 704-752-9845
Specialists in saving taxes & growing campgrounds. Get proactive advice, avoid surprises, and achieve more than you dreamed!
www.campgroundaccounting.com
CAMPGROUND REFUND
Jim Dixon 214-546-7886
Performing no-risk contingency fee, refund on utilities sales tax, and construction for RV campgrounds. www.campgroundrefund.com
GIGI CONNECTS THE DOTS
Gigi Weck 512-368-6662
Simplifying your bookkeeping puzzle, one dot at a time, for RV parks and campgrounds both short and long term rentals. Let’s Chat!
www.gigiconnectsthedots.com
BACKGROUND SCREENING
AMRENT
Monique Ivy 877-440-9134
Serving the rental industry, we provide consumer report services to help US clients select guests for their communities.
Cinchio is a hospitality technology partner built for the realities of running campgrounds, RV parks, and outdoor destinations.
www.cinchio.com
COST SEGREGATION SERVICES LLC
Bonnie Kaake
Providing full-spectrum planning services in business plans for RV parks, campgrounds and RV resorts. www.rdbaconsulting.com
CAMPGROUND EQUIPMENT
CHADWICK MANUFACTURING
Joe Hammer
815-684-5152
Heavy-duty campground and park equipment—picnic tables, grills, fire rings, bike racks built to last. www.chadwickmanufacturing.com
COMMERCIAL RECREATION SPECIALISTS
Nicole Barreau
The Jump Pad is a flat jumping product with individual baffles that allow side by side jumping.
www.thejumppad.com
CAMPGROUND MANAGEMENT
ADVANCED OUTDOOR MANAGEMENT
Casey Rice
877-896-8442
Create an unforgettable experience with aqua parks, floating cabanas, dock systems, splash pads, playgrounds, shelters and more!
www.crs4rec.com
FARMTASTIC FUN
Jennifer Pixton
888-798-0596
We provide low ropes courses, spiderwebs, Jumbo Jumper and playground equipment. www.farmtasticfun.com
GREAT AMERICAN DIRECT
Kendall Lecker
757-229-0567
Your glamping experts at factory direct pricing! Mattresses, wipe downs, mattress protection, futon frames & mattresses. www.greatamericandirect.com
INEX TECHNOLOGIES
Anna Illinskaya ............................
865-671-1400
We’re the global leader in ALPR cameras & analytics, delivering market-specific security, tolling, and parking solutions.
www.inextechnologies.com
JOHN’S WELDING LLC
Barbara Kratche ...........................
608-372-2970
fire rings, park grills, picnic tables, custom benches, firewood vending machines. www.johnsweldingshop.com
KANGAROO JUMPER INC
Courtney Childress ......................... 865-387-8706
We help make playgrounds even more fun, by delivering and installing the market’s leading jumper product to you.
www.kangaroojumper.com
KAY PARK AND RECREATION
Marilee Gray
866-277-9121
Tax benefits available to RV Park owners and RE investors.
Estimates and consulting at no cost for you and your tax pro. www.CSSIservices.com/bonnie-kaake
THE BSC GROUP
Drew Sikula
312-224-8965
Commercial mortgage brokers financing RV parks through banks, credit unions, lifecos, CMBS lenders, and private debt funds. www.thebscgroup.com
CABLE TV & SATELLITE SYSTEMS RVPARKTV.COM BY IT’S ALL ABOUT SATELLITES
Barry Conley
800-951-1979
TV systems, business-class internet, 100% coverage Wi-Fi networks, DIRECTV satellite programming, and streaming solutions. www.itsallaboutsatellites.com
CAMPGROUND CONSULTING
ATWELL LLC
George Garay
248-447-2000
Full-service consulting, engineering, and construction services firm. We deliver a broad range of creative solutions to clients in the real estate and land development, power & energy, and oil & gas markets. www.atwell-group.com
CAMPGROUND CONSULTING GROUP LLC
Jayne Cohen
800-897-8836
Practical industry expertise and consulting for RV parks & campgrounds from planning to development to marketing to operations.
www.campgroundconsultinggroup.com
MERSMANN CONSULTING GROUP
Amie Mersmann
509-505-6205
RV resort, RV park, campground management; third-party management consulting.
www.advancedoutdoormgmt.com
BLUE WATER DEVELOPMENT
Tony Nichols
443-856-4300
Blue Water delivers top management services where operations, revenue management, and marketing create solutions.
www.bwdc.com
BUZZWORTHY PROPERTY MANAGEMENT
Stephanie Culver 682-551-4498
BuzzWorthy Property Management optimizes RV parks with expert operations, marketing, and guest experience strategies.
www.buzzworthypm.com
CRR HOSPITALITY
Lindsay Slater
928-554-7710
Our Mission: To provide unique and enjoyable places that offer luxury, value, and fulfillment.
www.crrhospitality.com
HORIZON OUTDOOR HOSPITALITY
Scott Foos ............................... 303-529-9770
Empowering outdoor hospitality businesses with expert management, accounting, and professional services since 2004.
www.horizonoutdoors.com
IVEE GROUP
Scott Knepp .............................. 404-477-6189
Third-party management specializing in bringing the best hospitality practices to the outdoor hospitality space. www.ivee.com
We provide wireless metering, control, and automation solutions for marinas & RV parks.
www.marinesync.com
MIDLAND RADIO CORPORATION
Bruce Jones
816-241-8500
#1 manufacturer of Public Alert certified NOAA Weather Radios. www.midlandusa.com
RJ THOMAS MANUFACTURING COMPANY INC
Adam Struck
800-762-5002
Benches, bike racks, outdoor furniture, grills, litter control equipment, picnic tables, campfire rings, animal proof trash cans, and more. www.pilotrock.com
RV PARK SIGNS
Richard Yohan
404-944-9988
Family-owned and -operated sign company providing signage to the campground industry. rvparksigns.com
Urban design, land-use planning and landscape architecture that adds resilience, value, and the human experience to your project. Discover how we create. www.nadigroup.com
RON D BEARD & ASSOCIATES
Ron Beard ................................ 512-219-7688
SteelStor units provide additional income-generating streams while providing much needed storage for RV guests.
www.steelstorrelocatable.com
THE JUMP PAD
Steve Hawaii ............................. 865-387-5667
NORTHGATE RESORTS
Tessa McCrackin
616-249-8444
Industry-leading management & consulting, providing expert service in operations, marketing, revenue, construction & more.
www.northgateresorts.com
RV PARK MANAGEMENT LLC
Austin Faugh
855-515-1777
RV Park Management provides owners with professional management services and systems designed to maximize RV park investments.
www.rvparkpm.com
TEXAS BOUTIQUE REALTY LLC
Larry Frawley
713-899-7394
We manage RV parks, and we represent RV parks, both buyers and sellers, in the real estate market. www.texasboutiquerealty.com
CONSTRUCTION
FLATSPOT DECKING SERVICES
Trenton Hensley
828-999-4032
Our modular decking units provide a beautiful, durable & functional area to meet your unique comfort needs. www.flatspotdeckingservices.com
PARK UTILITY PROS
Scott Chronister
817-518-2233
From fiber to sewer, we handle every trench in your park. Simplify with all-in-one underground services & a single partner. www.parkutilitypros.com RELIABLE COMMERCIAL CONSTRUCTION INC Erica
Elevate campground/RV profits with transparent payment processing, seamlessly integrated into your booking software for optimized efficiency.
www.clearviewmc.net
DIGITAL MARKETING
MARTREK DIGITAL
Amber Simpson
312-620-5797
Tailored digital strategies from SEO-optimized content to engaging web design.
www.martrekdigital.com
TILLERXR
Lizzy Bustamante
210-237-1812
Revolutionizing outdoor hospitality with TillerXR; Build immersive virtual tours to showcase campgrounds and boost reservations.
www.tillerxr.com
ELECTRICAL SERVICES/SUPPLIES
B & B ELECTRICAL
Matt Linnell
888-391-3802
We are your one-stop source for everything electrical for your RV park.
www.bbelec.com
BIG FISH CONSULTING
Josh Cecout
INSURANCE
ARK ASSURANCE GROUP
John Hinsley .............................. 903-509-2298
RV park insurance services.
www.arkassurance.com
COVERRA INSURANCE SERVICES
Crystal Erickson 608-269-2127
Campground insurance: our team of experienced agents are prepared to guide you through your insurance options, securing the most appropriate campground insurance for your business.
www.coverrainsurance.com
LEAVITT RECREATION & HOSPITALITY INS
Chris Hipple 800-525-2060
Specialized insurance for RV parks, campgrounds, & resorts. #1 in the industry for over 40 years!
www.leavitt.com
OUTDOOR INSURANCE SERVICES
Frank Hursh
888-556-5244
Our company works with parks to uncover, reverse and refund fees and charges on parks utility bills.
www.savewithbigfish.com
ELECTRICAL WORKS
Tristan Ciceri
352-460-0810
Electrical Works continues to set the standard for RV & MH parks, having completed over 7,800 RV & MH site projects at over 50 different properties.
www.electricalworksflorida.com
INFINITY POWER PARTNERS LLC
Nick Altman
713-559-0558
Electricity and natural gas procurement management solutions, risk management service and marketing insight through the development of client-specific strategies. www.infinitypowerpartners.com
PEAK ENERGY TECHNOLOGY LLC
Carol Weideman .........................
888-613-7775
Recycle electricity and save 15-20% off of your electric bill with Peak Energy Savers. Save money and the environment. www.peakenergytech.com
RISE ENERGY
Josh Allen ................................
806-955-7113
Lower energy bills, increase operational resilience, and gain energy independence with tailored business solutions. Includes energy brokerage, management and storage. www.GetRiseEnergy.com
TEXEN POWER COMPANY
Tom Stubblefield .......................... 281-989-7440
Agent for electric power/commercial electricity, saves you up to 35%.
UTILITY SUPPLY GROUP
Heidi Doyle
800-800-2811
Utility Supply Group is the premier supplier of electrical products and components for the outdoor hospitality industry.
www.go-usg.com
WILD ENERGY INC
Emily Steinhauer
833-563-6300
Industry leader in utility sub-metering; we automatically capture and record energy usage by customer. www.wildenergyco.com
FRANCHISE SERVICES
CAMP JELLYSTONE
Steve Stafford
248-579-8296
Yogi Bear’s Jellystone Park Camp-Resorts is the only franchise in the US solely focused on the family camping demographic. There are currently more than 75 Jellystone Park locations in the US & Canada.
www.jellystonefranchise.com
KOA - KAMPGROUNDS OF AMERICA INC
Larry Brownfield
Monthly & daily news that provides owners with insights and information needed to improve their operations and stay current with the camping industry.
www.woodallscm.com
ZION CALL MANAGEMENT
Christian Thurgood
801-425-7979
We support campgrounds and RV parks with call answering, digital marketing, and reputation management. www.zioncallmgmt.com
ONLINE RESERVATION PROVIDER
BONFIRE
Will Boney
847-616-9974
Bonfire makes reservations simple. Our easy-to-use system helps campground owners save time & boost bookings! www.letsbonfire.com
CAMPLIFE INC
Caleb Cook
832-497-5312
Insurance for RV parks, campgrounds, resorts, cabins, RVs, and travel trailers.
www.outdoorinsuranceservices.com
ROWLEY INSURANCE
Evan Rowley 512-454-6655
Texas-based experts in insuring RV parks and campgrounds for over 50 years.
www.rowleyinsurance.com
BEST WASH INC
LAUNDRY EQUIPMENT
James West 281-441-2465
Commercial laundry equipment, sales & service, designs and more.
www.bestwashinc.com
CARDINAL LAUNDRY LEASING
Robert Hinojosa 210-272-9222
Commercial laundry leasing, revenue sharing, sales, service and parts.
www.cardinallaundryleasing.com
COMMERCIAL EQUIPMENT COMPANY
Forrest Smith ............................. 972-991-9274
Commercial Equipment Company has served the RV/ campground industry since 1967, providing Speed Queen washers and dryers to community laundry rooms. www.ceclaundry.com
TITUS COMMERCIAL LAUNDRY
Robert Titus .............................. 888-366-7065
Laundry equipment sales, service and repair. www.tituscommerical.com
MARKETING SERVICES
ANDERSON BROCHURE DIS SERVICE
Donald Bennett ........................... 585-615-7742
Professional and cost-effective distribution of brochures, directories, and camping guides at RV and other shows. www.campwithandersons.com
CAMPGROUND VIEWS, INC.
Mark Koep
805-341-3828
The best marketing tool available for your destination. Allow guests to virtually tour your property and click to book. www.campgroundviews.com
GOOD SAM
Siera Samaniego
805-667-4391
Travel guide, website, mobile app, and social media marketing. www.goodsam.com
INFLUENCE DIGITAL AGENCY LLC
Josh Richardson
509-554-3376
Our goal is data-driven digital marketing with measurable results & effective custom solutions through strong client relationships.
www.influencedigitalagency.com
PASSPORT AMERICA
Tonya Reed
800-548-7239
Franchise marketing providing onsite training & KOA U-Design support for technology and site upgrades to serve today’s public.
www.ownakoa.com
MISSION GOLF CARS
James Camp
GOLF CARS
210-545-7868
Here for all your golf car needs, with a total of 9 locations, and a dedicated staff ready to assist you with sales, rentals, leasing, and service.
www.missiongolfcars.com
877-783-2367
Since 2006, our robust, customizable reservation system helps you save time, make money, and get back to doing what you love. Demo today! www.getcamplife.com
CAMPSPOT
Tessa Bauman
616-226-3135
The industry’s leading campground reservation and management software. www.campspot.com
FIREFLY RESERVATIONS
Aiden Smith .
656-347-3359
Focusing on simplicity, Firefly Reservations was built by campground owners, for campground owners. Now combined with Astra and Reserve America.
www.fireflyreservations.com
PARK SOFTWARE INC
Rylan Blowers 585-967-4976
Manage your campground and accept online reservations with the world’s most easy-to-use software that’s always free for you.
Management software for any business operating a reservation system for renting, leasing, or scheduling a campground. www.resnexus.com
RESORTFORWARD
Brian Schmitz ............................. 952-905-9024
We provide reservation management software specifically for the resort, campground and RV Park market. We help owners manage reservations more efficiently, communicate with your guests more effectively, and automate many of your daily tasks.
www.resortforward.com
STAYLIST
Nic Gramstad
865-205-0210
Staylist is a cloud-based reservation platform that allows outdoor businesses to curate and manage guests, units, and rates.
Kevin Kamin .............................. 817-821-9747
Park model RV manufacturer located in Fort Worth, Texas. Numerous floor plans and ready-to-rent packages. www.parkcottages.com
PLAINSCRAFT COVERED WAGONS
Dennis Steinman .......................... 785-748-4588
PlainsCraft creates full-size luxury covered wagons, handmade in the heart of Kansas, for outdoor hospitality providers who seek to offer a one-of-a-kind overnight experience that visitors will never forget. www.plainscraft.net
PLATINUM COTTAGES
Penni Feil
Park model manufacturer. www.platinumcottages.com
POSTO PODS
Joe Sutow
903-675-2525
806-316-5232
POSTO Pods are bolt-together glamping kits designed for quick and easy construction! Durable, high-quality, all metal kits!
www.postohomes.com
POOL & WATER STRUCTURES
KRAFTSMAN COMMERCIAL PLAYGROUNDS & WATER PARKS
Jennifer Egan
281-353-9599
Plan, design, and construct playgrounds, splash parks, pool slides, shade, shelter, site amenities, and more throughout Texas!
www.kraftsmanplay.com
PRINTING AND PUBLISHING
AGS GUEST GUIDES
Michael Moore
877-518-1989 Guest guides, site maps and marketing. www.agspub.com PROPANE
HEART OF TEXAS PROPANE
Bryan Rupp
325-313-0884
Where service & integrity are first: Propane delivery, installation & refills throughout Central Texas. We provide distinctive quality & unmatched customer service as we gain the respect and trust of our customers, suppliers, and partners.
www.hotpropane.com
MWS PROPANE
Kelly Burns .............................. 903-593-7343
We deliver reliable commercial propane service backed by friendly support and fast, dependable delivery in East Texas. www.meritusgas.com
NELSON PROPANE GAS INC
Scott Martin ............................. 800-234-9052
Propane delivery and service company serving most of East Texas.
www.nelsonpropane.com
SUBURBAN PROPANE LP
Ron Shaw ................................ 800-776-7263
For more than 95 years, Suburban Propane has fueled America’s propane needs with home & business delivery, installs & more.
www.suburbanpropane.com REAL ESTATE
BAEHRE REAL ESTATE LLC
Russell Baehre 830-896-5050 RV parks, real estate. www.rvparksforsale.com
CAMPGROUND BROKERS OF AMERICA
Tim Dougan 540-247-6930
We connect buyers & sellers of RV parks through a professional & highly discrete sales process, delivering exceptional results.
www.campgroundbrokersofamerica.com
CENTURION SOLUTIONS, LLC
Tiffany Paul 979-571-5213
A SDVOSB and HUB certified business for Disaster Preparedness & Risk Mitigation. www.centurion-solutions.com
COLLIERS INTERNATIONAL MANUFACTURED HOUSING GROUP
Michael J. Nissley 561-479-1588
Colliers’ MH/RV division specializes in maximizing value for MH/RV park and campground owners across the U.S. and Canada with expert brokerage, valuation & financing solutions.
Leading Wi-Fi and camera service provider in the US, providing secure, reliable, and hassle-free service. www.skywebwifi.com
TENGOINTERNET
Karen Wong .............................. 512-469-7660
Industry leader in outdoor Wi-Fi and connectivity with over 22 years of experience.
www.tengointernet.com
For complete TACO Vendor listings, visit TACOMembers.com/taco-suppliers
See many of these vendors at the TACO Spring Meeting & Trade Show April 21 - 22, 2026. Sign up now at TACOSpringMeeting.com
Hundreds of thousands of RV campers see the printed or online TACO Guide each year –customers you NEED!
The TACO Guide offers:
• An exclusive focus on the Lone Star State
• Themed regional profiles
• Distribution through TxDOT Travel Centers, Chambers of Commerce & CVBs, and at 400+ member campgrounds
• Enhanced park listings, advertorials, and a pullout map insert
• New focus on Glamping
• Complimentary ad design services
Why do you prefer a printed guide over internet options?
41% Readability/ease of use when traveling
30% Continuity/ability to retain for future use
27% Dependability/no need to rely on good Wi-Fi availability everywhere
How many times in a year/season will you use the guide to find information (on average) ?
51% 2-4 Times 35% 5+ Times
12% Just Once 3% Other
campingguidesurvey.com
AI IN THE CAMPGROUND
OFFICE: How Texas Parks Can Use
Smart Tech in 2026 Without Losing the Personal Touch
By Amber P. Simpson, Founder, Martrek Digital
Artificial intelligence (AI) is no longer something only big corporations talk about. It is already sitting quietly inside the software many Texas campgrounds use every day, from reservation systems to email platforms to review monitoring tools. The problem is not whether AI is coming. The problem is how to use it without losing the personal, family-run feel that makes independent parks special.
HERE IS WHAT AI CAN REALISTICALLY DO FOR CAMPGROUNDS IN 2026, AND WHERE THE HUMAN TOUCH STILL MATTERS MOST.
1. AI IS BEST AT PATTERN SPOTTING, NOT GUEST RELATIONSHIPS
AI excels at scanning large amounts of data and surfacing trends that are easy to miss when you are busy running a park.
Examples include:
• Identifying which site types or amenities are most often booked together
• Flagging booking drop-offs in the reservation funnel
• Highlighting keywords guests repeatedly mention in reviews
This kind of analysis used to require time-consuming spreadsheets or outside consultants. In 2026, more reservation and marketing platforms are quietly building this intelligence into dashboards.
What AI does not do well is understand context. It might notice that “late check-in” appears often in reviews, but it cannot determine whether that is praise, frustration, or weather-related without a human interpreting it.
2. AI WORKS BEST AS AN ASSISTANT, NOT A SUBSTITUTE
Most campground owners do not struggle with ideas. They struggle with time, context switching, and keeping marketing consistent during peak season. When used correctly, AI is not a marketing replacement. It is a workflow accelerator. Instead of creating content from scratch, parks are getting the most value when AI is used to:
• Brainstorm angles for promotions and seasonal campaigns
• Outline email themes based on past announcements or guest questions
• Turn long-form content into first-draft social captions or website blurbs
• Organize scattered notes into structured marketing plans
Where many parks go wrong is letting automation become the brand. Overuse of generic AI images, canned language, or “robotic” messaging erodes the trust that campground businesses are built on.
Your technology should support your voice, not replace it.
If your park is known for handwritten welcome notes, thoughtful follow-ups, or friendly phone calls, your digital communication must still feel personal. AI should create the framework. Humans should shape the message.
Parks that combine AI tools with expert guidance and human review see stronger engagement, clearer branding, and more consistent marketing. Those who rely on “set it and forget it” automation almost always notice declining response rates and weaker guest relationships over time.
3. AI CAN STRENGTHEN YOUR DECISION MAKING, NOT REPLACE IT
One of the biggest changes coming in 2026 is how data is presented. Instead of opening five reports to answer one question,
AI IN THE CAMPGROUND OFFICE:
How Texas Parks Can Use Smart Tech in 2026 Without Losing the Personal Touch continued from previous page
AI-powered analytics tools now surface insights directly.
For example:
• “Families booking cabins are most likely to reserve between 6 pm and 9 pm on weekdays.”
• “Your glamping units convert 28% higher when photos include fire pits.”
This does not mean the computer should run your business. It means owners finally have clear information when deciding where to invest time and money.
4. START WITH WORKFLOWS, NOT TOOLS
The fastest way to get frustrated with AI is to treat it like a full replacement instead of a support system. Rather than trying to automate everything at once, start by improving one existing workflow:
• Brainstorming topics for guest emails and social posts
• Organizing and summarizing guest feedback from reviews
• Creating first-draft outlines for website updates or seasonal pages
• Mapping out promotion themes for the year ahead
Let AI assist in that single area for 30 days. Evaluate whether it reduces friction, saves time, or helps your team stay consistent. Then expand gradually with guidance from people who understand both campground operations and digital strategy.
The goal is not to become a technology company. The goal is to create breathing room so you can stay focused on what matters most: your guests.
5. THE FUTURE OF CAMPGROUNDS IS STILL HUMAN
Texas parks are expanding, adding glamping, building new amenities, and welcoming new campers every year. Technology will continue to shape how guests discover and book parks, but it will never replace the moment when a camper pulls in and is greeted with a smile.
AI can streamline operations, highlight blind spots, and reduce busy work. What it cannot do is build community around a campfire. That part is still up to you. ✪
Amber Simpson is the founder of Martrek Digital, a boutique digital marketing agency serving campground and outdoor hospitality businesses across the United States.
Martrek Digital helps park owners grow occupancy through intentional, data-driven strategies, including the Roasted Marshmallow Method™. She can be reached at amber@martrekdigital.com or at martrekdigital.com. This article is the original work of Amber Simpson and Martrek Digital. Reproduction, distribution or adaptation of this content in part or in full requires written permission.
THE ARENA AWAITS:
Theodore Roosevelt’s Grit Applied to Outdoor Hospitality — A Perspective for 2026
By Larry Brownfield, Assistant Vice President Franchise Development, Kampgrounds of America
Each day, we step into our own arena—overseeing campgrounds, managing glamping resorts, curating unforgettable experiences, adapting to technology and guest demands that were unthinkable just a decade ago. We strive for excellence in unpredictable landscapes, balancing stewardship of the land with the comforts our guests expect. This challenge recalls one of the most stirring calls to courage and conviction: Theodore Roosevelt’s “Man in the Arena” quote.
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood… who errs, who comes short again and again… who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly...”
Roosevelt’s words, uttered more than a century ago, are tailormade for today’s outdoor hospitality professionals. Here’s how his timeless wisdom can guide us through both challenge and triumph providing a perspective for 2026.
1. THE ARENA IS UNPREDICTABLE –AND THAT’S ITS GIFT
Managing an outdoor hospitality business is inherently risky. Weather can change plans in an instant. Supply chains lag, labor ebbs and flows, and guests’ expectations keep rising. You will trip; mistakes will happen. But as Roosevelt notes, “the credit belongs to the man who is actually in the arena.” Every setback is proof that you’re not sitting on the sidelines—you’re actively shaping the guest experience and the future of your campground.
Actionable Takeaway: Normalize setbacks in your team culture. Debrief openly after a logistical hiccup or a tough guest complaint. Frame every stumble as proof of engagement, innovation, and boldness—not just a problem to be solved.
2. IGNORE THE ARMCHAIR CRITICS
As outdoor hospitality operators, we weather armchair criticism from all quarters: a negative online review, a competitor passing judgment, even the doubting voice in our own heads. Roosevelt saw such critics as secondary to those who get their hands dirty. Social media can amplify fault-finding and negativity, but it should never drown out the applause for effort and innovation.
Actionable Takeaway: Actively collect feedback from those who matter—your guests and your frontline staff. Constructive criticism from insiders will always be more valuable than outside noise. Respond gracefully (and briefly) to public complaints, then double down on the mission that keeps you in the arena.
3. DARING GREATLY –
THE LIFEBLOOD OF PROGRESS
Launching a new recreation offering. Adding sites or cabins.
Transitioning to solar power. Marketing in a new language. Every leap forward in outdoor hospitality comes from someone daring to try. Sure, not every idea will land—but standing still is the only true failure. Roosevelt’s “daring greatly” is just as much in the small, daily acts of courage as the big, headline-making ones.
Actionable Takeaway: Foster a culture of innovation with small pilot projects by testing a new activity or amenity for a weekend or trialing a revised check-in procedure. Celebrate both the attempts and the outcomes, learning from the process at every step.
4. TRIUMPHS ARE EARNED, NOT BESTOWED
A five-star review after a rainy weekend. A team member returning for a fourth summer. A rapidly growing calendar of return guests. These triumphs are earned through the sweat, the early mornings, the endless trail of paperwork, and the heart you pour into the work—not by fortune. Roosevelt reminds us that only those in the thick of the action will know “the triumph of high achievement.”
Actionable Takeaway: Make time for gratitude. At season’s end, tally up your wins—large and small—with your whole team. Recognize volunteer efforts, creative solutions, and guest stories that made the season unforgettable.
5. IF YOU FAIL, FAIL WHILE DARING GREATLY
No one sets out to stumble. But the boldness metrics—the ones outdoor hospitality depends on—risk failure by their very nature: launching new programs, partnering with outside organizations, reimagining your grounds. Roosevelt’s central promise is that honest effort is never wasted, even if the outcome is not what you’d hoped.
Actionable Takeaway: Run a transparent “lessons learned” process for every season or major initiative. What went wrong? What would you try differently? Document much as you celebrate; the legacy you leave is built on both wins and stumbles.
YOUR ARENA, YOUR LEGACY
The wider world is rediscovering the irreplaceable value of outdoor experiences. There is no playbook, no final answer—just the resilience and resolve of those willing to step up, shape the future, and yes, sometimes get a little muddy.
As you gear up for the next wave of campers, glampers, adventurers, and nature lovers, recall Roosevelt’s conviction. Step, with your team, into the arena—eyes up, heart open, ready for whatever comes next. The future of outdoor hospitality is written, line by line, by those daring enough to write it.
We salute you—all who enter the arena. Thanks for inspiring us with your dust, your sweat, your stories, and your spirit.
See you out there! ✪
TACO ENDORSES TEXAS GOVERNOR
GREG ABBOTT’S RE-ELECTION
AT EVENT
By Woodalls Campground Magazine
Texas Governor Greg Abbott received an endorsement from the National Rifle Association Political Victory Fund (NRA-PVF), The Texas Deer Association (TDA), and the Texas Association of Campground Owners (TACO) at an event highlighting the Governor’s unwavering support of the Second Amendment and outdoor recreation in Texas, according to a press release.
“I am grateful for what these groups do every day, and grateful for their endorsement for my campaign for reelection as governor of our great state,” said Governor Abbott. “Many organizations, including the NRA, TDA, and TACO work every day to preserve the riches of our land, to protect our constitutional rights. We all have one mission, and that is to keep Texas, Texas. With my reelection, we will guarantee that we accomplish that goal.”
Governor Abbott was joined by NRA-PVC Chairman John Commerford, TDA President Nash Murray, TACO Assistant Executive Director Michael Moore, along with Texas State Representatives Angie Chen Button, Jeff Leach, Richard Hayes, Katrina Pierson, and Matt Shaheen.
“On behalf of NRA members in Texas, I am pleased to announce Governor Abbott’s NRA-PVF ‘A+’ rating and endorsement for Governor in the 2026 Texas Primary Election,” said NRA-PVF Chairman Commerford. “This endorsement reflects his steadfast support and demonstrated leadership on Second Amendment issues during his tenure as Governor. As Governor, he has not only proven himself to be a supporter of the Second Amendment, but a true leader, signing many critical pieces of legislation into law to the benefit of law-abiding gun owners.”
“Governor Abbott has consistently supported the Texas Deer Association in our mission to manage and conserve the deer population and enhance hunting opportunities for Texans,” said TDA President Murray. “These efforts play a vital role in the state’s economy and rural communities. The Texas Deer Association is proud to endorse Governor Abbott for re-election.”
“Governor Abbott has proven time and time again his commitment to the recreational vehicle parks and campground industry,” said Texas Association of Campground Owners CEO Brian Schaeffer. “The legislation he has signed over the years for the outdoor and hospitality industries has led to a better business environment in Texas, and his vision has created an environment for growth and expansion of Texas travel and tourism that benefits all Texans and visitors to Texas.”
Governor Abbott has been a steadfast defender of the Second Amendment and outdoor recreation in Texas. Under his leadership, Texas enacted constitutional carry, allowing lawabiding citizens to carry a handgun without a license, and universal concealed carry recognition, honoring permits from all other states. The Governor has also signed laws that protect the financial privacy of gun owners and strengthen Texas’ hunting and outdoor recreation industries, which contribute billions of dollars to the state’s economy and provide critical conservation funding.
Texas is a national leader in protecting constitutional freedoms while fostering a thriving outdoor economy that supports rural communities, creates jobs, and preserves the state’s rich hunting and sportsmen heritage that generations of Texans have and will continue to enjoy, noted the release. ✪
WELCOME NEW CAMPGROUND MEMBERS
REGION 1
OASIS NORTH RV PARK
9181 E BLUEGRASS RD, GARDENDALE, TX 79758
REGION 2
BUFFALO RIDGE
2050 S BURLESON BLVD, BURLESON, TX 76028
INEZ SPRING RIVERFRONT RV PARK 10505 I-20, EASTLAND, TX 76448
Serving the rental industry, we provide consumer report services to help US clients select guests for their communities. www.amrent.com
BIG FISH CONSULTING
Josh Cecout
MERKAVA INVESTMENTS,LLC
Marshall Miles
888-556-5244
Our company works with Parks to uncover \ Reverse and Refund fees and charges on park’s utility bills
www.savewithbigfish.com
CENTURION SOLUTIONS,LLC
Tiffany Pau
210-473-1681
RV park developments - building more than just a place to stay; we want to create a community.
www.merkavallc.com
MIDLAND RADIO CORPORATION
Bruce Jones
#1 manufacturer of Public Alert certified NOAA Weather Radios. www.midlandusa.com
MWS PROPANE
Kelly Burns
979-571-5213
A SDVOSB- and HUB-certified business for disaster preparedness & risk mitigation.
www.centurion-solutions.com
CINCHIO SOLUTIONS
Mallory Mahoney
816-241-8500
903-593-7343
We deliver reliable commercial propane service backed by friendly support and fast, dependable delivery in East Texas.
www.meritusgas.com
PARK UTILITY PROS
Scott Chronister
954-665-7682
Cinchio is a hospitality technology partner built for the realities of running campgrounds, RV parks, and outdoor destinations. www.cinchio.com
COST SEGREGATION SERVICES LLC
Bonnie Kaake
817-518-2233
From fiber to sewer, we handle every trench in your park. Simplify with all-in-one underground services & a single partner. www.parkutilitypros.com
PARKN’SLEEP
Brendan Couzens
866-277-9121
Tax benefits available to RV Park owners and RE investors. Estimates and consulting at no cost for you and your tax pro. www.CSSIservices.com/bonnie-kaake INFLUENCE DIGITAL AGENCY LLC
Josh Richardson
860-830-6472
A designated campground location that allows campervans and motorhomes to stay overnight with simple, self-service access. en.parknsleep.com
RJ THOMAS MANUFACTURING COMPANY INC
Adam Struck
509-554-3376
Our goal is data-driven digital marketing with measurable results & effective custom solutions through strong client relationships. www.influencedigitalagency.com
INITIUM CREATIVE
Braden Walker
800-762-5002
Benches, bike racks, outdoor furniture, grills, litter control equipment, picnic tables, campfire rings, animal proof trash cans, and more. www.pilotrock.com
RV PARK SIGNS
Richard Yohan
219-230-6003
We build engaging, mobile-friendly websites that keep your customers interested and make it easy for them to book with you. www.initiumcreative.com/rv-parks-and-campgrounds
For 50+ years, KZ has built trusted, quality RVs. We sweat the details so you can focus on the adventure ahead.
www.kz-rv.com
LIBERTY TRAIL RV
Kerri Gibbs
888-508-7631
Find hand-selected, high-quality RVs with honest guidance. Enjoy a simple, zeropressure experience built on transparency. www.libertytrailrv.com
404-944-9988
Family-owned and -operated sign company / providing signage to the campground industry. rvparksigns.com
SPIN COPTER
Melissa Pisor
805-440-3026
We provide premier LED toys in the sky. Copters shoot up to 150 ft and descend slowly in a colorful array of light.
www.spin-copter.com
ZION CALL MANAGEMENT
Christian Thurgood
801-425-7979
We support campgrounds and RV parks with call answering, digital marketing, and reputation management. www.zioncallmgmt.com
Reclaim your time with one reliable, all-in-one platform. Storable Newbook combines leading tech with expert support, so you can focus on what’s really important: creating the ultimate guest experience.
