Golden Circle
What is the golden circle? The golden circle is a way to discover and describe your own passion, what drives you, why do you get out of bed in the morning to do what you do. In the end this is more important when you are going to sell your product/service or want people to join your initiative. It’s much more important than the way how you do it or what your product or service exactly looks like in the end. Watch this video in which Simon Sinek explains the golden circle. https://www.ted.com/talks/simon_sinek_how_ great_leaders_inspire_action
How to use it As Simon Sinek explains, many companies start selling their product by explaining what they offer to a customer. When companies sell their product by explaining why someone could buy it, then you reach the level of values, of emotions. If a customer feels emotionally attached to a product, a service, a company or an organization, it will be much more likely he will come back again and again and again. Want to know more about this why? Check out the website of Simon Sinek https://startwithwhy.com or check out his article: https://storage.googleapis.com/start-with-why-squarespace/downloads/SWW%20Primer.pdf You can use the golden circle to make clear why, how and what you do for: - Yourself - Your team - Your organization