3535 S Ocean Dr # 2106
Overview
The property officially launched on February 12th with an immediate, multi-channel marketing rollout designed to generate strong initial exposure and broker awareness.
During the first week, we activated digital distribution across all major platforms, executed targeted broker outreach campaigns, and initiated both building-specific and geographic marketing to maximize visibility within the most relevant buyer pools.
Week 1 has been focused on strategic positioning, visibility, and controlled launch execution
Marketing Actions Completed
To ensure maximum exposure and strong initial launch momentum, the following marketing actions were executed during the first week:
MLS Launch & Full Syndication
Property listed in the MLS with professional photography and video, fully syndicated across all major real estate platforms to generate broad local and national visibility.
Broker Outreach
Targeted reverse prospecting campaign executed, along with a ONE Sotheby’s internal email distributed to 336 local agents and a focused blast to 2,085 top agents within a 1-mile radius to drive early broker awareness.
Paid Digital Advertising
Instagram paid campaign launched to increase online exposure and buyer engagement during the initial marketing phase.
Building-Specific Marketing
Postcards mailed directly to property owners within the building to encourage internal referrals and word-of-mouth exposure.
Print Marketing Collateral
Professionally designed property brochures ordered to support upcoming showings and broker previews.
Exposure & Engagement
Summary & Next Steps
The property launched with strong initial exposure across major platforms and targeted broker outreach, including over 2,400 agents contacted during Week 1. Building-specific marketing and paid digital promotion further supported early visibility.
Next week, we will complete the staging consultation and implement any recommended presentation refinements before gradually activating private showings and continued outreach
We are also planning to schedule professional drone photography to further enhance the online presentation and highlight the building’s oceanfront positioning and surrounding views
Given the price point and building profile, this process requires thoughtful pacing and disciplined positioning. Our strategy remains steady and presentation-focused to ensure the residence enters its next phase of marketing fully prepared and competitively positioned within the market
