10930 Periwinkle Ln
Overview
The property officially launched on February 20th with a coordinated marketing rollout designed to generate strong early exposure and broker awareness.
During the first week, the listing was distributed across all major real estate platforms through the MLS while targeted agent outreach campaigns promoted the property directly to the brokerage community.
Professional photography and digital marketing ensured strong online presentation from day one. An Open House on March 1st also helped generate early in-person traffic and buyer interest.
Week 1 has been focused on visibility, engagement, and positioning the property competitively within the Tamarac townhouse market.
Marketing Actions Completed
To ensure maximum exposure and a strong launch, the following marketing actions were executed:
MLS Launch & Full Syndication
Property listed on the MLS with professional photography and syndicated across major real estate platforms including Zillow, Realtor.com, Redfin, and Homes.com.
Agent Outreach
A targeted email campaign announcing the listing and open house was distributed to 2,114 real estate agents to increase broker awareness.
Paid Digital Advertising
A digital advertising campaign was launched to increase online exposure and drive additional buyer traffic to the listing.
Open House Event
An Open House was hosted on March 1st, generating early buyer visits and additional exposure.
Upcoming Marketing Enhancement
A Matterport 3D virtual tour scheduled for March 9th will further enhance the online presentation and buyer engagement.
Exposure & Engagement
Summary & Next Steps
The property launched with strong initial exposure across major real estate platforms and targeted broker outreach. During the first marketing period, over 2,100 agents were contacted through direct email marketing, helping generate awareness among agents working with active buyers.
Online engagement has been encouraging, with over 1,100 views and 70 saves on Zillow, along with strong visibility across additional real estate platforms
The listing has also generated 13 showings so far, including buyer traffic from the March 1 open house and private showings by appointment
Moving forward, we will continue scheduling showings, maintaining digital marketing exposure, and launching the Matterport 3D tour, which will further enhance the online presentation and buyer engagement
