Customized Marketing Plan for Your Property
6799 Collins Ave # LPH01 & 02
Luxury Visual Production
Your home will be captured through a premium visual package including:
Cinematic, professionally produced video
High-resolution photography
Drone and aerial footage
Twilight imagery
A dedicated property website and YouTube listing video
These assets set the foundation for every digital, print, and social campaign.
Strategic Social Media Distribution
Your property will be promoted across the combined social media ecosystem of Sotheby’s International Realty and ONE Sotheby’s.
Brand Audience Reach
1.2M+ followers (Sotheby’s International Realty)
200,000+ followers (ONE Sotheby’s)
Content will include reels, walk-through teasers, lifestyle storytelling, neighborhood features, and professionally designed visuals.
Premium Publication Placement
Your home will have the opportunity to be featured in the world’s top luxury publications:
Mansion Global
Iconic, international luxury real estate platform.
Robb Report
The authority in luxury lifestyle — reaching UHNW collectors, investors, and buyers.
Influencer Partnerships
We collaborate with leading South Florida real estate Instagram and TikTok influencers to generate:
Organic property tours
Lifestyle content
Viral reach
Direct access to luxury audiences
This creates an additional wave of exposure beyond traditional marketing.
Boosted Digital Ad Campaign
A 30–90 day extended digital campaign increases impressions and keeps your home top-of-mind among luxury buyers.
Networking & Event Promotion
Your property will be highlighted during:
✦ Art Basel Miami — Global art collectors, investors, and luxury buyers
✦ Miami International Boat Show — High-net-worth buyers focused on waterfront lifestyle
These events provide direct access to individuals actively purchasing in South Florida’s luxury market.
Print Marketing
Your home will be supported with:
A premium, multi-page luxury brochure
High-quality postcards mailed to affluent neighborhoods and feeder markets
Optional editorial placement in respected design and lifestyle magazines
Broker & Public Open Houses
We will host:
Multiple Broker’s Open Houses
Multiple Public Open Houses
Full MLS + portal syndication
Personalized follow-up with every attendee
Client Communication
You will receive bi-weekly updates summarizing:
Showings
Buyer feedback
Marketing analytics
Next Steps
MONTH 2 & 3 — CONTINUED MOMENTUM
We maintain strong visibility and buyer engagement through consistent, refreshed marketing.
Digital & Social Media
Weekly reels, lifestyle posts, and architectural highlights
Interactive content (Lives, Q&As, countdowns)
Ongoing promotion through our influencer partners
Email & Print Outreach
Bi-weekly emails to brokers, feeder markets, and qualified buyers
Second round of luxury postcards to targeted high-value neighborhoods
Premium campaign selection:
Mansion Global Page Tiles
Google AdWords Targeting
One Million Impressions Ads
Boost Advertising (FB, IG + 1,000 sites)
Luxury Event PromotioN
OUR COMMITMENT
We deliver elevated presentation, global reach, strategic marketing, and consistent communication — all focused on securing the strongest outcome for your property.
