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October Newsletter GSO

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October NEWSLETTER


Happy Fall from the Texas Hill Country! It is hard to believe we are already halfway through October and heading into the final stretch of 2026! While much of the country is enjoying cooler temperatures and changing leaves, we are still soaking up plenty of sunshine here in Austin! As we look ahead to the final months of the year, there is a lot to be excited about at Barton Creek, and we are already building momentum for a fantastic 2027 and beyond! We are incredibly grateful for our wonderful sales partners and the relationships that continue to make Barton Creek such a special destination. Your continued support, collaboration, and the opportunities you bring our way mean so much to our entire team. We truly value your partnership and look forward to all that we will accomplish together in the months ahead! In the meantime, we have plenty to share! From exciting updates around the resort and recent wins to upcoming need dates and opportunities, here is a little glimpse of what's happening at Barton Creek!


What’s Happening at OBC.


LIVE MUSIC & RELAXED EVENINGS The resort continues to schedule laidback music nights, lounging experiences, and signature happy hour offerings at venues like the resort’s lobby lounge and dining outlets — ideal for a night out without leaving the resort.

FUN & FAMILY‑FRIENDLY PROGRAMMING From self-guided art-and-history tours walking through the resort’s collection of Texas-inspired artwork to miniature golf, game lounge access, and seasonal crafts, there’s something for every guest — couples, families, and solo visitors alike.


THE AUSTIN CHAMPIONSHIP FAZIO CANYONS GOLF COURSE | November 9 – 15, 2026

The Austin Championship will ride into Austin, Texas in November 2026, bringing PGA TOUR excitement to Omni Barton Creek Fazio Canyons Golf Course. Set amidst the landscape of the Texas Hill Country, this official FedEx Fall event will feature world-class golf, a 120-player field and 500 FedEx Cup points awarded to the winner.


INTRODUCING

The Resort Homes AT BARTON CREEK


NOW AVAILABLE TO BOOK! Discover The Resort Homes at Omni Barton Creek, where privacy meets elevated luxury. Designed for golfers, executives, celebrations, and small groups, these six newly renovated and exclusive four-bedroom residences offer the comfort of a private home with the benefits of a world-class resort, just a half mile away from the lobby. Perfect for retreats or premium stays, they deliver an intimate, refined escape.


What’s Happening in Austin.


UNIVERSITY OF TEXAS FOOTBALL SEASON D.K.R. Memorial Stadium | September 5 - November 27, 2026 Cheer on the University of Texas Longhorns at one of their home games at D.K.R. Texas Memorial Stadium on select Saturdays from September to November.

​​​T EXAS MONTHLY BBQ FEST Lockhart, Tx | November 7-8, 2026 Texas Monthly hosts the annual Texas Monthly BBQ Festival just south of Austin in historic Downtown Lockhart, Texas. This two-day event features live music, an artisan market, live cooking demos and some of the best BBQ in the state. Only 45 minutes from Omni Barton Creek Resort & Spa.


BLUE GENIE ART BAZAAR Blue Genie Art Bazaar | November 13 - December 24, 2026 The Blue Genie Art Bazaar is a fixture of the Austin holiday season. Shoppers can browse thousands of original works ranging from serious art to fun and kitschy items. A great way to buy hassle-free holiday gifts and support local artists.

AUSTIN INTERNATIONAL HALF Downtown Austin | January 17, 2027 Formerly the 3M Half Marathon, the Austin International Half boasts one of the fastest half-marathon courses in the country. With a starting line just 20 minutes from the Resort, enjoy a mostly downhill course that takes you past some of Austin’s finest locations and finishes downtown near the Texas State Capitol.


Need Dates Calendar.

2026


AS WE HEAD INTO THE FINAL STRETCH OF 2026 AND CONTINUE BUILDING OUR BASE FOR 2027 AND BEYOND, THERE ARE STILL SOME GREAT OPPORTUNITIES TO BRING YOUR CLIENTS TO BARTON CREEK! Take a look at our latest Need Dates Calendar and keep us in mind for any programs that may be a fit. We would love the opportunity to work together to find the perfect dates and bring more great business to the Texas Hill Country!

*Green highlighted dates are the need dates.


Meet Your Team.

James Keaveny DIRECTOR OF SALES James brings more than three decades of hospitality sales and leadership experience, having held senior sales and marketing positions with some of the industry's most respected luxury and full-service hotel brands, including The Resort at Pelican Hill, Ritz-Carlton/Marriott, Hyatt Hotels Corporation, Hilton Hotels & Resorts, and Starwood Hotels. Throughout his career, he has built high-performing sales teams, developed successful revenue strategies, and consistently helped properties exceed their financial and market share goals. For James, the move to Omni Barton Creek represents a meaningful homecoming, as he began his hotel career here in Austin many years ago. With extensive experience spanning group, leisure, and business travel segments across the West & Southwest United States, James is recognized for his collaborative leadership style, customer-focused approach, and ability to build innovative sales strategies that deliver measurable results. In his new role, he will oversee the resort's group sales organization and focus on expanding market opportunities while enhancing the guest and client experience. When he is not at work, his greatest joys are spending time with his wife enjoying their dining out with friends, being outdoors and enjoying the local activities & events their new community has to offer. James is passionate about golfing with friends or complete strangers...who may become new friends!


Barton on the Move. Our Barton Creek team is keeping

opportunity to connect with our

busy and making connections

clients while celebrating the

across the country! Steve Manley

excitement of championship golf.

just returned from IMEX, while Diane Cash is gearing up to join our Global Sales Team for the Southeast Sales Mission and will also be participating in DC Closing Week. Kimy Piland will be hitting the road as well, joining our Global Sales Team for the Minneapolis Sales Mission. We are also planning a fantastic client event surrounding the Austin Championship, where we are targeting 75 clients to join us for an exclusive Q&A with Omni Ambassador and PGA Professional Jackson Koivun. This promises to be a memorable experience and a wonderful

With the holidays right around the corner, we are also getting into the festive spirit! Our team will be joining holiday wreath events across the country, and we are especially excited to host another fabulous wreath event right here in Austin with the help of Beverly Garlington and Meredith Fain. From sales missions and holiday celebrations to exciting client events, we love every opportunity to connect with our partners and clients. We hope to see many of you along the way!


Site Visit Wins.


THERE IS

From major programs and

NOTHING QUITE

thoughtful touches that make

LIKE GETTING CLIENTS TO BARTON CREEK

competitive victories to the a lasting impression, we have plenty to celebrate. Brian Weatherman has been on a roll, securing the 2027 NFLRA Annual Meeting &

TO EXPERIENCE

Awards Dinner for May 2027,

THE RESORT

bringing 275 room nights and

FIRSTHAND, AND OUR TEAM HAS BEEN TURNING THOSE VISITS INTO SOME

$250,000 in combined rooms, catering, and golf revenue. A special thank you to Carolee Weinstein with our Global Sales Team for her partnership on this win! Brian also landed Summit Growth for November 1–4, 2027, with 866 room nights at a $429 rate. This was an especially exciting victory as

INCREDIBLE

Barton Creek came out ahead

WINS!

tition, including the Arizona

of some impressive compeBiltmore, The Broadmoor in Colorado, and Montage in South Carolina.


Site Visit Wins. (Cont.) Kimy Piland has also been bringing in some fantastic business, including Vision Insurance for November 2028, representing 280 room nights, $110,000 in rooms revenue, and $50,000 in F&B. Thank you to Seth Ryan with our Global Sales Team for helping bring this opportunity to Barton Creek! Kimy also secured HNI Workplace Furnishings for January 2028, a tremendous win with 1,234 room nights, $453,000 in rooms revenue, and $285,000 in F&B. The HNI win came with a great reminder that sometimes the smallest gestures leave the biggest impressions. During the site visit, Kimy learned that the event manager and her family were huge Food Network fans and had always wanted to try Austin's famous Franklin's Barbecue. For anyone familiar with Franklin's, you know getting your hands on that brisket is no small feat! The next morning, Kimy stood in line for hours to pick up a meal for her client to take home and share with her family that evening. Needless to say, it was a huge hit and a wonderful example of the personalized hospitality that makes Barton Creek so special. Steve Manley has been equally busy, bringing in several exciting programs across multiple years. Hill's Pet Nutrition is headed our way in February 2027 with 1,397 room nights, $441,783 in rooms revenue, and $260,000 in F&B, thanks in part to the partnership of Matt Davis with our Global Sales Team. Steve also secured the Texas Allergy, Asthma & Immunology Society (TAAIS) for April 2028, bringing another 830 room


nights, $260,920 in rooms

or working together to bring

revenue, and $75,000 in F&B.

new clients to Barton Creek,

A big thank you to Beverly

these successes are all about

Garlington for her partner-

relationships.

ship on this one! Rounding out Steve's wins are Cosmos Institute, with 237 room nights and more than $150,000 in

THANK YOU TO EVERYONE

combined rooms and F&B

WHO

revenue, and The Scalable

CONTINUES

Company, with 203 room nights and nearly $90,000 in combined revenue. What a great collection of wins for our team and our partners! Whether it is winning business against some of the country's most iconic resorts, creating a memorable moment over a little Texas barbecue,

TO HELP US TELL THE BARTON CREEK STORY AND BRING THESE OPPORTUNITIES OUR WAY!


GSO Top Performers.

AUGUST TOP LEAD

Darlene Wood Loretta Allen Terri Russell

AUGUST TOP DEFINITE REVENUE

22 19 16

SEPTEMBER TOP LEAD

Loretta Allen Jennifer Chapman Darlene Wood

$710,439 $334,029 $313,512

SEPTEMBER TOP DEFINITE REVENUE

19 19 19

YTD TOP LEAD

Darlene Wood Loretta Allen Seth Ryan Jenny Muzik

Beverly Garlington Scott Bryant Darlene Wood

Laura Brooks Seth Ryan Holly Wright

$230,223 $110,204 $45,677

YTD TOP DEFINITE REVENUE

180 149 138 136

Beverly Garlington $2,481,823 Seth Ryan $1,090,982 Jenny Muzik $902,092 Laura Brooks $874,476


Testimonials.

Everyone was very accommodating and timely in their responses. Also, the food was fantastic. TEC We had a great experience with 3 events crammed into a short few days. We really appreciated the flexibility during planning and drive to work with us to find solutions as our event changed significantly from what was originally contracted. What incredible, friendly and hardworking staff you have. Citywire Financial Publishers The food was outstanding and out team and a wonderful time. Cisco Systems, Inc Beautiful facility with great food (large portions!) and the communication from the team was excellent! Next Level Group LLC This hotel does a great job hiring onsite staff, from valet to the check in desk to the entire banquet team! TSC


THANK YOU!


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October Newsletter GSO by Omni Barton Creek Resort & Spa - Issuu